Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020

Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020

Brian Dean

by Brian Dean · Updated Jul. 28, 2020

SEO Marketing Hub 2.0

I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0.

We launched SEO Marketing Hub 1.0 last year.

Since then, we’ve made hundreds of edits, additions, improvements and updates.

This updated free resource library now covers over 41 key topics — including Schema, sitemaps, SEO software, content audits, link bait, SEO best practices, and lots more.

You can check out SEO Marketing Hub 2.0 right here:

Visit The SEO Marketing Hub 2.0

All in all, our resource library contains over 57,000 words, 750 screenshots, as well as nearly 200 custom-designed diagrams, charts and visuals.

SEO Marketing Hub 2.0

We also added an entirely new category: Keyword Research Strategies.

I’m really happy with how the new SEO Marketing Hub turned out.

And I hope you get a ton of value from it.

Check out SEO Marketing Hub 2.0.

Here’s What’s Included

The SEO Marketing Hub 2.0 is broken down into 7 core topics:

  • SEO Fundamentals – Here’s where you catch up on the basics of search engine optimization. You’ll learn what SEO is, how it works, how to analyze the SERPs, and more.
  • Keyword Research Strategies – This new section shows you how to find untapped, long tail keywords. You’ll also learn how to choose the best keywords on your list using a combination of search volume, keyword difficulty and commercial intent.
  • Content Optimization Strategies – Learn exactly how to optimize your site’s content using strategies that are working right now (in 2020). You’ll also see how to take advantage of “SERP Features”, like Featured Snippets.
  • Technical SEO – Sitemaps. Crawl Budget. Website Architecture. They’re all important for making sure that Google can crawl and index your entire site. And in this section you’ll learn how to improve your site’s technical SEO.
  • Link Building Techniques – Here’s where you’ll learn how to build links to your site using white hat link building techniques like Broken Link Building, original research, and more.
  • User Experience Signals – Learn how to optimize your content for “UX Signals”, like bounce rate, dwell time, search intent and organic CTR.
  • SEO Tools and Software – Here’s where you’ll learn how to make your SEO campaigns more effective using popular SEO software tools like Ahrefs, Moz Pro, SEMrush, and Ubersuggest.
  • Advanced SEO Strategies – Learn how to take your SEO skills to the next level. You’ll see how to build an SEO team, do a content audit, and measure results like a pro.

Visit The SEO Marketing Hub 2.0

What Do You Think?

I’d love to hear what you think about the new SEO Marketing Hub 2.0.

Specifically, I’d like to know:

What’s the #1 thing you want to learn about SEO right now?

I plan on adding more resources to the hub soon.

So let me know if you have any topics that you want me to cover.

183 Comments

  1. Dani Avatar Danisays:

    Awesome! Thanks, Brian!👏

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Dani.

  2. G Buckley Avatar G Buckleysays:

    First, Brian, thanks for all you do for and with the SEO community. We appreciate you like mad.
    Second, the updated Hub shows the dedication you have for the craft and the rest of us practitioners. Gracias compadre!

    1. Brian Dean Avatar Brian Deansays:

      Hey G, you’re welcome. It’s always fun to work on “big content” pieces like this.

      Yup, The SEO Marketing Hub 2.0 took a ton of effort. It’s literally 50% bigger and 100% up-to-date.

  3. Great stuff Brian! Always appreciate the time you put into your content.

    1. Brian Dean Avatar Brian Deansays:

      Hey Peter, you’re welcome. Hope you get a ton of value from The SEO Marketing Hub 2.0.

  4. Chris Avatar Chrissays:

    Number 1 thing I want to learn Brian is how to scale my link building without pumping soooo much time into it.

    1. Brian Dean Avatar Brian Deansays:

      Hey Chris, that’s tough because link building does take time. Lots of it. This resource from the hub may help you out though: https://backlinko.com/hub/seo/team

  5. Damien Garber Avatar Damien Garbersays:

    This is a game-changer! Thanks for putting it together.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Damien. Yeah, I’m really happy with how it turned out.

  6. That’s wonderful to have all of these great SEO resources in one spot. I wish I had more time to put be able to put together my own Holy Grail of search engine optimization information myself. In the mean time I’ll reference yours. 🙂

    1. Brian Dean Avatar Brian Deansays:

      Hey Bruce, you’re welcome. You hit the nail on the head there: this thing took an incredible amount of time to put together.

  7. Chelsea Avatar Chelseasays:

    This is so timely and thorough, Brian! Just what I was looking for. The organization of the content is excellent and content is invaluable. Thanks so much for this!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Chelsea. Yeah, the goal is really to put a bunch of awesome SEO resources in one place. Kind of like a mini Wikipedia for SEO knowledge.

  8. Ashish Gupta Avatar Ashish Guptasays:

    It’s truly amazing! thanks a ton for putting it together.

    1. Brian Dean Avatar Brian Deansays:

      👍👍👍

  9. This is very detailed and well structured – have you thought of providing some audio / videos to go along with your guides? I personally learn better through videos, but I know videos are not exactly the easiest (or cheapest) content to create.

    I really like using the SEO Hub v2, I will be defiantly be going through your Technical SEO to brush up on my skills 👍

    1. Brian Dean Avatar Brian Deansays:

      Hey Phil, I hear you on that. I have a few embedded videos in the resources. But it is mostly text.

  10. Wow, you went all out. Congrats! This is fantastic. Will go through and give you more feedback.

    1. Brian Dean Avatar Brian Deansays:

      Hey Marcelo, I definitely did, LOL. The entire Backlinko team did in fact.

  11. Hi Brian,
    I follow your tips and site continually, but I noticed that you always highlights to use Yoast seo plugin. I am using Rank math seo plugin so, I should change it? Please reply

    1. Brian Dean Avatar Brian Deansays:

      Yash, I use Yoast but it’s more that I’m too lazy to change to another plugin 🙂

  12. Lokesh Avatar Lokeshsays:

    Thank you so much Brian. It’s very useful and awesome. Fantastic content

    1. Brian Dean Avatar Brian Deansays:

      Thank you 👍

  13. This is wonderful, Brian. I’ve been fully through the earlier 1.0 version. Will definitely check this out. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, King.

  14. Hey Brian, my team and I have used a lot of your resources and many you partner with. I really appreciate the effort. We have increased our traffic and sales significantly over the last 12 months. Kudos to you and your team!

    1. Brian Dean Avatar Brian Deansays:

      Hey Greg, that’s great to hear. Congrats on your success and I hope the SEO Marketing Hub 2.0 helps you get more results.

  15. One day when I grow up, I want to do content and deliver value like you do Brian…

    1. Brian Dean Avatar Brian Deansays:

      😆😆😆

  16. Hey, You know I am started seeing results by implementing the strategies. Backlinko is my favorite SEO blog. Keep rocking, brain!

    1. Brian Dean Avatar Brian Deansays:

      👍👍👍

  17. Thank you for this great work. Really appreciate you Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, John.

  18. I love this site. When Neil Patel references you in his YouTube videos, you know that you’ve made it in your industry. Thanks, Brian.
    Dan

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dan.

  19. Alice Avatar Alicesays:

    Very nice. Thank you.

    1. Brian Dean Avatar Brian Deansays:

      Hi Alice, you’re welcome. I hope you get a lot of value out of the SEO Marketing Hub 2.0.

  20. What a gift for newish SEOs. This is really great. Thanks, Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hi Edwin, no worries. Glad you enjoyed it.

  21. Hi Brian,

    Following you from the starting of my online journey 🙂
    It motivates and excites me always when I receive your newsletter’s mail of new video or blog post.

    Really appreciate your hard work and support.

    1. Brian Dean Avatar Brian Deansays:

      No problem, Joy.

  22. Thank you so much Brian! This is amazing. I appreciate your time and effort.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Marika 👍👍👍

  23. Pratik Avatar Pratiksays:

    It’s really helpful Brian . Thanks and appreciate your efforts👏

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome Pratik.

  24. Your content why my websites rank in Google. Thanks, Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hey Vince, nice!

  25. Awesome Brian! Thank you so much for sharing

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Rajan.

  26. Hey Brian,

    Every time I search for any information related to SEO to help clients or myself, I end up at a blog you have posted or on your site. You are absolutely gifted at what you do. Thanks, Brian!

    1. Brian Dean Avatar Brian Deansays:

      👍👍👍

  27. Thanks, Brian for sharing. I’ve been looking for a genuine Schema Code Optimization guide or article which I found in this marketing hub. Also, it would be great if you can write an article on the topic that how to generate high quality leads via organic content marketing

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Navneet. I might cover that topic in a future post.

  28. Really helpful tips as a newbie! Thanks, Brian!👏

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Tim. There’s also a section on advanced SEO if you want to check that out.

  29. I think is good idea Brian because so many newbies looking for some places to learn really stuff about SEO…

    Many thanks
    Claude

    1. Brian Dean Avatar Brian Deansays:

      Thanks Claude.

  30. Eddie Avatar Eddiesays:

    The free SEO Encyclopedia brought to you by Brian Dean. This is amazing. Great work Brian & team!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Eddie. That was actually my initial goal with this thing: to create a mini Wikipedia for anything and everything related to SEO.

  31. Amazing, more awesome stuff to ingest & grow! Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Darshana.

  32. That’s detailed and accurate information, Brian. Thanks for sharing this with us.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Kyle. Hope you find it useful.

  33. Carrie Avatar Carriesays:

    Wow…I can’t wait to sink my teeth into this. Thank you, Brian, for bringing SO much value!

    1. Brian Dean Avatar Brian Deansays:

      Hey Carrie, you’re welcome. Let me know if you have any topics that you’d like me to cover in 3.0.

  34. This is so awesome. I’ll strive to implement everything here on my website.

    Thanks alot for the effort!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Navick.

  35. Varun Avatar Varunsays:

    This is brilliant, Brian. The effort that you have put is clearly visible.

    1. Brian Dean Avatar Brian Deansays:

      Thanks. It sounds cliche, but it was a team effort. Everyone on the Backlinko team contributed to making this a reality.

  36. Great Stuff. Will love to see the Video version of these topics.

    Warm Regards
    Vinay Singh

    1. Brian Dean Avatar Brian Deansays:

      👍👍👍

  37. Every time you post, I learn something new. #awesome

    1. Brian Dean Avatar Brian Deansays:

      Thanks Paul

  38. Great work Brian. I love how the page is formatted from a usability and navigational context.

    I noticed that you did a 301 redirect for all of your related past topical posts.

    Do you feel this is beneficial to do when creating a hub page like this?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Donny. Glad to hear that. Good question there. I redirected a handful of posts that I thought would work better as hub entries. And I would recommend doing that if you decide to create your own hub.

      But I didn’t redirect all of our related posts. For example, we redirected an old post about long tail keywords to the hub. The keyword “long tail keywords” is more of a definition type of search. So it fit better here. Hope that makes sense.

  39. So comprehensive. Looks like you and your team is doing the hardwork and rest of the world is just reaping the benefits. Thank you

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome. Fortunately, I reap some of the benefits too (traffic and rankings). So it’s a win-win.

  40. The design is world-class Brian. There’s a ton of knowledge and useful resources in there, yet it feels lightweight and accessible. I’m curious how you’ll tie in your old posts into this hub page. All the best dude!

    1. Brian Dean Avatar Brian Deansays:

      Hey Marcio, thanks! I’ve actually already transferred a few old posts into the hub. But at 41 resources, I think the hub is getting pretty full. So I’ll probably stop doing that soon.

  41. Mosfiqur Rahman Avatar Mosfiqur Rahmansays:

    Hey Brian, it’s awesome idea! Thanks a lot.

    1. Brian Dean Avatar Brian Deansays:

      No problem 👍

  42. Thank you so much for this Brian. For my company I am adding SEO as a service and this will help for internal information and research.

    I appreciate the time and knowledge

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Steve. That’s great timing then. Hope it helps with the new service.

  43. The ‘content gap analysis’ is one of the best strategies I ever read at your blog. Most of the time bloggers spend their time on finding new keyword opportunities instead of optimising the existing blog posts.

    I often use analytic data to find out which content of my blog is under performing. It is very time consuming, but very rewardable. However, Semrash and Ahrefs is a very effective tool to save time, but it costs a lot to me.

    Thanks for sharing. Great stuff.

    1. Brian Dean Avatar Brian Deansays:

      Good stuff, Vishal.

  44. Soniya Khubchandani Avatar Soniya Khubchandanisays:

    Thanks Brian. I am an avid follower of your content. Going to read everything from 2.0. Thanks again. Congrats!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome. I think you’ll enjoy the 2.0 version even more.

  45. Holy bible of SEO 🙏🏻🙏🏻 Thank you for the effort and resources.

    Love to dive deeper to see if i miss out any of SEO techniques.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Ethan. Hope you enjoy it.

  46. The ultimate SEO Marketing hub is here. Now this is my go to guide for all my SEO queries. Thank you so much Brian, God bless you man.

    1. Brian Dean Avatar Brian Deansays:

      👍👍👍

  47. This is amazing Brian, thank you for providing this resource. Your hub has been my one stop shop since it got recommended early this year. And now that I’m getting deeper into content marketing this will be quite useful.

  48. I didn’t know about Marketing Hub earlier, I guess it would be amazing. I’ll go after all topics. Thanks, Brain!

    1. Brian Dean Avatar Brian Deansays:

      👍

  49. Hannah Avatar Hannahsays:

    I’m so blessed to find you Brian, you don’t know how helpful you are.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Hannah

  50. Thanks for your hard work and advice Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hi Edina, no worries.

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