The B2B Content Marketing Report
by Brian Dean · Updated Jan. 05, 2021

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space.
Specifically, we looked at:
- How many B2B companies have a blog
- The types of content are they publishing
- How much organic traffic B2B blogs receive each month
- The characteristics of top performing B2B content
- And more
Now it’s time to share what we discovered.