We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space.
Specifically, we looked at:
- How many B2B companies have a blog
- The types of content are they publishing
- How much organic traffic B2B blogs receive each month
- The characteristics of top performing B2B content
- And more
Now it’s time to share what we discovered.