The Backlinko SEO Blog by Brian Dean

User Behavior and SEO: A Deep Dive

by Backlinko Team · Updated Aug. 30, 2023

Understanding how users interact with your site is vital for your SEO efforts.

But how do you keep track of this?

And how can you positively impact user behavior on your site?

In this guide, I’m going to take you through the most important user behavior metrics.

Google Analytics 4 (GA4): Ultimate Guide and Tutorial

by Backlinko Team · Updated Aug. 14, 2023

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4.

Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps.

Learn all about GA4 in this guide, and how to migrate from Universal Analytics.

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

by Brian Dean

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to see one of my favorite SEO strategies in action.

“Guestographics”.

Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords.

Let’s dive right in.

How to Perform SEO Competitor Analysis

by Backlinko Team · Updated Aug. 16, 2023

In this era of cutthroat competition, it’s imperative to find any edge to beat the pack. In this comprehensive guide, learn how to use competitor analysis to find strengths and weaknesses within your niche to strategize accordingly.

Be the leader, not the follower by standing out!