SEO Copywriting: 17 Powerful Secrets (Updated for 2017)

Knowing SEO is great.

Knowing copywriting is great.

But when you can do BOTH?

That’s when you can slap an “S” on your chest…

…because you’ll be unstoppable.

And today I have something that will make you feel like you have SEO superpowers:

17 insanely actionable SEO copywriting tips that you can use right now.

Note: This post was first published in 2015. I recently gave it a much needed update. I also added a bunch of new tips that I recently learned. Enjoy!


Most people think SEO copywriting is all about putting words after words.

But in my experience, the STRUCTURE of your content is just as important as the writing itself.

And what better place to find proven content structures than Udemy?

udemy homepage

(In case you’re not familiar with Udemy, it’s a MASSIVE directory of online courses)

Here’s how you can use Udemy to make your next piece of content 2-3x more compelling:

First, head over to Udemy and enter a keyword.

For example, let’s say you were writing a blog post about photography. You’d search for “photography”:

udemy search

Udemy will show you all of their popular photography courses:

search results

Next, pick a course with a lot of reviews.

Here’s one:


Once you pick a course, take a look at how many people have already enrolled in it.

As you can see, over 70,000 people have enrolled in this photography course:

number of students

Do you see how huge this is?

You’re looking at content that 70,000 people have shelled out cold hard cash to get access to.

That means you don’t need to rely on your Spidey sense. You KNOW there’s going to be demand for your content.

Thousands of people have already voted…with their wallets.


Once you’ve found a popular course, scroll down to the “Curriculum” section.

That’s where you’ll find the proven structure you can use for your next blog post, video or infographic:

course outline

Obviously, you don’t want to rip off the instructor’s course.

But you can use bits and pieces of the curriculum for your outline:

Now that you have your outline, it’s almost time to put pen to paper.

Before you do, make sure to read the next technique on my list…

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When someone lands on your site from a search engine, two things can happen:

They either leave right away…

…or they stick around.

And when people stick on your page like superglue, Google thinks:

“This is a great page. Let’s give it a rankings boost.”

But when people leave your site like a sinking ship…

That’s when Google drops you like a stone.

The bottom line?

If you want higher rankings, you NEED to keep people on your site.

How? Bucket Brigades.

Bucket Brigades are words and phrases that keep people on your page.

For example:

You may notice that I tend to use short sentences that end in a colon, like this:

super short sentence

That’s a Bucket Brigade.

But what are Bucket Brigades, exactly?

Bucket Brigades are an old school copywriting tactic that were originally designed to keep people reading sales letters.

I’ve adapted Bucket Brigades for SEO content and the results are, well, crazy.

In fact, here’s Backlinko’s average time on page:

time on page

Yes, that’s 4 minutes.

A good chunk of that above-average Time on Page is due to the fact that I sprinkle Bucket Brigades into every post.

Now it’s time for me to show you how to use Bucket Brigades to boost your Time on Page:

First, find a place in your content where someone’s likely to hit their browser’s “back” button…

…and add a Bucket Brigade.

Start with your intro.

Here’s an example where I used two Bucket Brigades in my intro:

bucket brigade examples

(By the way, the Time On Page for that post is over 5 minutes):

average time on page for an article

You also want to use Bucket Brigades in the middle of your content.

Here’s an example from one of my recent guides to keyword research:

another bucket brigade example

Bottom line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.

You can make up your own Bucket Brigades…or you can use these tried-and-true Bucket Brigade classics:

  • Here’s the deal:
  • Now:
  • What’s the bottom line?
  • You might be wondering:
  • This is crazy:
  • It gets better/worse:
  • But here’s the kicker:
  • Want to know the best part?

And — bada bing, bada boom — you’re set.

Once you’ve added a few Bucket Brigades, move onto technique #3…

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Today’s super-smart Google doesn’t care how many times you cram a keyword into your article.

Instead, it pays close attention to Latent Semantic Indexing (LSI) keywords.

(LSI keywords are a fancy way of saying: “synonyms and closely related words”)

And these LSI keywords help Google understand what your page is all about.

For example, let’s say you write an article optimized around the keyword “cars”.

How does Google know whether your page is about:

  • Cars the vehicle
  • Cars the movie
  • The 1970s rock band (with awful hair)
  • The Canadian Aviation Regulations (CARs)

The answer? LSI keywords.

For example, when Google sees a page with LSI keywords like this…

LSI Keywords

…they know the page is about the cars you drive.

But when Google sees a page like this…

wikipedia entry LSI keywords

…they know it’s about Cars the movie.

So how can you add more LSI keywords into your content?

I’ll explain with an example:

Let’s say your keyword was “playstation RPGs”.

First, search for that keyword in Google:

google search

Then, scan the page for bold words and phrases that aren’t the keyword you just typed in.

Here are some examples from Google’s first page:

lsi keywords in google search results

See how Google bolds words like “Final Fantasy VIII” and “PS1”?

This means that Google considers those terms VERY similar to the keyword you just searched for.

(In other words, LSI keywords)

Finally, sprinkle these bold terms into your content…

…and you’re ready for secret #4.

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Bold promise? Definitely.

But stay with me.

What’s the big secret I’m talking about?

Create your own keywords.

I’ll explain.

If you search for your brand in Google, you probably rank #1.

backlinko search results

You may not have thought about it, but your brand is a keyword

…a keyword that you automatically rank #1 for.

But why stop there?

You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.

For example:

You’ve probably heard about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your site.

skyscraper technique blog post

Because I branded my strategy “The Skyscraper Technique”, I now have a pipeline of extra visitors coming to my site everyday.

In fact, according to Google Search Console, the keyword “Skyscraper Technique” gets 1,093 searches per month:

google search console impressions

Because I rank #1 for that keyword (and appear in the answer box) , I get the lion’s share of those 1,103 clicks:

google search results 2

Bottom line?

Whenever you develop a unique strategy, tactic, or technique…

make sure you slap a branded name on it.

When you do, you’ll get a bunch of extra organic search traffic.

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A while back I published a post called, “Why Google Hates Your Site (Hint: It Has Something to Do With TrustRank)“:

google trust article

With this post I decided to go after a keyword that my competitors wouldn’t bother targeting…

…even though it gets a decent amount of searches.

What was the keyword?

“Google hates my site”

Believe it or not, I didn’t pull this keyword out of thin air.

I chose this keyword because I saw A LOT of people in SEO forums saying things like this:

And if people post something in a forum, you can bet your butt that they also search for the same thing in Google.

So I decided to use a variation of that keyword in my post:

google trust article

Today, besides ranking #1 for my target keyword (“Google TrustRank”)…

ranking 1 in google

…when someone searches for “Google hates my site” (and other variations of that search), I show up in the top spot:

number 1 ranking

How can you use this technique to get more traffic?

First, optimize your page just like you normally would (If you need a hand, check out these 14 advanced on-page SEO strategies).

But before you hit “publish”, scan forums for words and phrases people tend to use around your topic.

For example, let’s say your primary keyword was “organic vegetable gardening”.

You’d search in Google with inurl:forum + “organic vegetable gardening”:

forum search

This will bring up a bunch forum threads around that topic:

google search results 3

Skim the first few threads that you find.

When you see a phrase that seems like a good fit…

forum post

…search that phrase Google:

number of results in a google search

If a lot of results pop up (like with this example), add those words and phrases to your post.

wordpress post

And you’re good to go.

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Here’s the deal:

Sure, social sharing buttons help you get more shares…

…but in most cases, they’re not enough.

Instead, I recommend tapping into a copywriter’s best friend:

A call to action.

Let me explain.

A few months back I published “17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today“:

backlinko post

To maximize the amount of shares this post got, I included a “click to tweet” button underneath each item on the list:

To date, my post has over 2900 tweets…

tweet count

…and a good chunk of those 2900 tweets came from my “click to tweet” buttons:


Here’s how you can do the same thing:

First, find a super actionable tip or strategy from your post.

Next, head over to Click on “basic link”:

click to tweet

Turn your actionable tip into a tweet:

tweet example

Then, click on “Generate new link”.

click to tweet example

Grab the link…

twitter link

…and pop the link into your post.

You can use buttons like I did. But plain-text links also work great:

click to tweet link

Whether you use a button or a plain link, definitely add at least one “click to tweet” call to action in your next post.

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Here’s something we can both agree on:

The higher you rank, the more clicks you get, right?

Well…not really.

It turns out that you can get more search engine traffic…WITHOUT higher rankings.

Hit “play” to learn how this powerful strategy works:

Once you’ve finished watching the video, it’s time for SEO copywriting secret #8.

Tweet this SEO Copywriting technique

With giants like Amazon dominating the first page, it’s not easy for an ecommerce site to practice effective SEO.

Despite that fact, I still see small ecommerce sites beat the odds.

Their secret?

They target long tail keywords that most of their competitors don’t know about.

Here’s how they do it (and how you can do the same thing):

First, search for a product that you sell on Amazon.

For example, let’s say you run an ecommerce site that sells organic dog food.

You’d search for “organic dog food” in Amazon:

amazon search

But don’t hit enter!

If you wait a second, Amazon will show you long tail keywords related to that keyword (just like Google Suggest):

amazon suggest

Grab one of those keywords and pop it into Google.

google search for a long tail keyword

Check to see if the first page for the long tail keyword is less competitive than the one you’re currently targeting.

Usually, it will be:

(As you can see above, the Page Authority of the top 10 results for “Organic Dog Food” is X% higher than the similar, long tail keyword)

And because Amazon Suggest keywords are so laser-targeted, they tend to convert GREAT.

Finally, sprinkle those keywords into your product and category page copy (and in your title and description tags):

As soon as you’ve added long tail copy to your product and category pages, move onto the next tip on the list.

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If you want more traffic from long tail keywords, the solution is simple:

Add “modifiers” to your title tag.

What are “modifiers”?

Modifiers are words that you add to your title tag…

…words that get your site in front of more long tail searchers.

Here’s little case study of this strategy in action:

A while back I published a guide called “Link Building: The Definitive Guide“.

And the title tag I used was simply the name of the guide:

old title tag

At the time, I thought to myself:

“This title tag is short and sweet. It also includes my target keyword. This is a great title tag.”

But I was wrong.

I quickly realized that I could get MORE traffic to that page if I added a modifier.

So I added the keyword “SEO” to my title tag:

new title with title modifier

Thanks to that simple tweak, my page ranks for keywords that I wouldn’t have NEVER thought to optimize around…

…like “SEO link building” (590 searches/month):

And “link building SEO” (90 searches/month):

According to GWT, those two keywords bring in 139 targeted visitors per month.

All from (literally) 28 seconds of work.

How can you do the same thing?

First, find a page on your site that has a short title tag (between 25-40 characters).

Then add one or two of these modifiers from this list:

  • “How to…”
  • The current year
  • Review
  • Best
  • Fast
  • Checklist
  • Guide
  • Tips
  • Easy
  • Simple

You won’t be able to predict exactly what keywords these modifiers bring in…

…but you’ll get more search engine traffic than you would without them.

And that’s what really matters πŸ™‚

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As you saw earlier, Backlinko rocks an above-average Avg. Time on Page:

time on page

I already told you that Bucket Brigades were a big part of the story.

And now I want to show you another technique that makes Google searchers stick to my site like superglue:

My battle-tested blog post introduction templates.

And today I’m going to share one of my favorites:

The APP Method.

Here’s what it looks like:

As you can see in the graphic, “APP” stands for: Agree, Promise, and Preview.

Let’s break each element down:

First, we have Agree.

Start your introduction off with an idea or concept that a Google searcher will agree with.

This shows them that you understand their problem.

Here’s an example from my post on creating a Social Squeeze page.

blog post intro

That’s something people searching for my target keyword (“squeeze page”) know to be true.

Now that you’ve got them nodding their head in agreement, it’s time for the Promise.

The Promise is where you give them a peek into a better world.

Here’s an example from my Social Squeeze Page Post:

second part of article introduction

Finally, hit them with The Preview.

Don’t beat around the bush. Just tell them exactly what you have in store for them.


Once you put the finishing touches on The Preview, you’re set.

You now have an intro that keeps Google readers on your site…

…and a page that Google will want to show to more people.

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Like I mentioned in item #3 from this list — the more LSI keywords you embed into your content — the better Google understands what your page is about.

Now I’ve got a mini case study that will show you how to reveal even more LSI keywords that you can use.

A while back I wanted to add a few LSI keywords to my post, “On-Page SEO: Anatomy of a Perfectly Optimized Page“.

backlinkos post on on page seo

First, I searched for my target keyword (“on page SEO”) in Google:

searching for a keyword in google

Next, I scrolled to the bottom of the first page. This is where Google shows you “searches related to…” keywords:

searches related to

These are PERFECT LSI keywords to include in your content.

I grabbed any LSI keywords that made sense and popped them into my content.

For example:

LSI keyword used

And I was good to go.

This technique has a bonus benefit:

“Searches related to…” keywords help you rank for long tail keywords that may not show up in the Google Keyword Planner:

That means more traffic for you.

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It’s funny:

A lot of content marketers hate on “clickbait” sites like BuzzFeed.

Me? I think they’re geniuses.

Their meteoric growth speaks for itself…

alexa rating

Seriously. went from zero to a top 50 site in the US…practically overnight.

Besides, it’s hard NOT to love headlines like these:

viralnova headlines

And they’ve proven that their headline formulas grab people by the eyeballs.

For example, item #9 from this post may have caught your eye:


The idea for that subheader came from a post on BuzzFeed:

buzzfeed headline

And you can do the same thing.

Just check out some recent posts on BuzzFeed and other clickbait sites…

buzzfeed headline examples

…and adapt them for your blog post titles and subheadings.

Obviously, some of their headlines are over the top.

So I’ve put together a few Buzzfeed-style headline templates that grab attention…without going overboard:

  • 25 ___ That Will Change The Way You ___
  • I Tried ___. And Even I Was Surprised About What Happened Next
  • This ___ Makes ___ 10x Better
  • Here Are 11 ___ That ____. And They’re Backed By Science
  • Use These 20 Simple Hacks For More ____. #5 Is Awesome
  • When You Learn About ___ You’ll Never ____ Again

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Do you use Reddit for keyword research?

If not, you should .

After all, Reddit users discuss every topic on planet Earth…from toasters to tripods.

There’s only one problem with this approach:

Combing through Reddit is a huge pain!

Enter: Keyworddit.

Keyworddit does the combing for you.

Just choose a subreddit…

reddit keyword tool

…and you’ll see terms that people use when they discuss your topic.

reddit keyword list

Very cool.

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Everyone and their mom knows that subheadings make online content easier to read.

To illustrate how much subheadings help, here’s the example I showed earlier in this post:

text readability

If you’re human, you prefer the post on the left.


Subheadings are just ONE way to break up your content.

Magazines use dozens of different techniques to break up walls of text.

Here’s an example from an Inc. magazine I have lying around my apartment:

inc magazine

And when you use the 3 magazine-inspired techniques I’m about to show you, you’ll stop “serial skimmers” in their tracks.

Technique #1: Quote Boxes

Whenever you quote someone, put that quote in a box. Here’s an example from Backlinko:

Technique #2: Sidebar Callouts

This is another magazine staple.

Whenever you have content that complements your post, put it in a callout box.

I use these quite a bit at Backlinko.

callout box example

Technique #3: Section Banners

This technique a bit more involved…

…but it’ll make your content look ΓΌber professional.

Just add a custom banner underneath each subheading, like this:

subheader banner

See how nice that looks?

You can get these custom banners made at a freelance site like Upwork.

Or, if you’re in the mood for DIY, Canva works well too.

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Can short URLs really help your site rank higher in Google?

Our search engine ranking factors study found a significant correlation between short URLs and higher Google rankings.

url length and rankings correlation

The question is: why do shorter URLs tend to perform better in Google?

First, short URLs make Google’s job easier.

As you know, Google uses your URL to understand what your page is about.

That’s why a URL like:

Is better than:

Second, short URLs=better CTR

Here’s what the data says on this:

This makes sense if you think about it…

URLs are a “high level” summary of your page’s topic.

But if your URL is a mile long, Google searchers are going skip right over it and click on another result.

In fact, Google hates long URLs so much that they now automatically re-write long URLS as short URLs in the search results:

That’s why I recommend simple-yet-descriptive URLs like this:

short URL

(Quick note: Are your URLs already long? I don’t recommend going back and changing them. Just apply this rule to future pages that you add to your site).

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Last year Dave Attard had a problem…

He spent a ton of time creating this impressive web design checklist:

web design checklist

This guide was so good it even started to rank in the top 3 for his target keyword.

Unfortunately, this top-3 ranking didn’t generate as much organic traffic David was expecting.

That’s when he realized that he could boost his traffic with a better title tag.

His original title tag was good…but had lots of room for improvement:

He improved his title in two ways:

First, he added a number.

Copywriters have known for years that numbers=clicks.

That’s why David added a number to his title.

David also added some emotion to his title. Studies show that emotionally compelling headlines get more clicks.

That’s why David added the word “Amazing” to his title:

The result?

A 71.6% boost in organic traffic.

traffic increase organic

Pretty cool, right?

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Want a list of long tail keywords that your competition doesn’t know about?

Look no further than Bloomberry.

Here’s how it works:

Enter a seed keyword into the tool:


Then Bloomberry will scrape the internet to find questions and topics around your keyword:

Because most of the questions and topics don’t contain your seed keyword, your competition doesn’t know about them.

Gold. Mine.

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Now It's Your Turn
You’ve read about the 17 SEO copywriting techniques. Now it’s time to implement them.

The first step?

Leave a comment to let me know which technique you’re going to try first.

Ready to implement Bucket Brigades?

Or maybe you want to try the APP Formula.

Either way, leave a quick comment below right now.

    1. Thanks Angelo.

      Not sure I can bring something fresh every week, but I try to publish content as often as I can πŸ™‚

        1. @Angelo – I have been reading Brian’s posts for a long time now and trust me or not I love to re-read most of his content because everytime I do that I take away something new.

          I stumbled upon this website when I was one of those “publish 10 posts a day and wait for traffic” kind of bloggers. Brian’s techniques have made me become a much better blogger and a have a relaxed schedule. Good luck.

          1. I agree with you Saha. Brian is just a crazily resourceful guy with an ocean of actionable tips. I ‘eat’ and use his content EVERY DAY.

            Brian, I run a niche site about starting a blog. I’m going to use LSI first. I believe it will help me get more long tail traffic.

          2. Thanks Muddamed. Sounds great. Yup, LSI keywords can definitely help you get more long tail traffic.

          3. itsumo arigatou Brian-san… you are my sensei πŸ™‚
            Btw, his name is Muhammed, not Muddamed :p

  1. I have to bookmark this for later, just had a quick glance but there are several amazing nuggets in here. I’m always happy to read tips outside of traditional SEO and you put a LOT of creativity in this article. Thanks!

    1. You’re welcome, Philip. I’d like to see what you think after you have a chance to dig through the post.

      1. My favourite is the HARO tip and I think it’s very helpful.

        I also love the Udemy one, because I recently turned an article into a course but didn’t think of doing it the other way round.

        Fantastic stuff as always πŸ™‚

  2. Great Article Brian. I will be using all those techniques you have mentioned and see which works best for me. Some great ideas you have shared with us once again. Thanks Brain!

    1. You’re welcome, Sue. Yup, Bucket Brigades have served me well πŸ™‚
      And thanks for sharing. You rock!

  3. This is literally DAYS of reading. Thanks for putting this all together & sending me the link. Incredible resource (and love LOVE the Udemy idea.)

  4. Great post, Brian! I especially enjoyed #11, the APP method. I think that’s a great way to write an introduction to a blog post. The only problem with posts like this is that I’ll spend hours reading it and trying to implement all the suggestions on my site.

    The LSI suggestions are great. I’ve been doing that for some time now thanks to a suggestion I read at Neil Patel’s blog.

    I can’t wait to see what you’re going to blog about next!

    1. Thanks Randy.

      I know the feeling. I get overwhelmed too. That’s why I asked everyone to pick 1 or 2 to start with. That way people can take action and come back to the rest later πŸ™‚

      1. Yes, how long did it take to put it down? That would be interesting to know. Impressive amount of quality work here. Thanks for sharing.

      1. Cool. I guess its just an image you upload? Perhaps this little button can even be made on canva too? Would you mind sharing the dimension of the button?

        1. Yes, exactly. Nothing complicated. Just a linked image. You could definitely make it in Canva. The images in this post are 641×105.

  5. I run a site about VPNs. I’m going to use Bucket Brigades first. It can be done quickly with existing copy. Readable and well structured content counts as Brian shows his readers with every piece he crafts. The values for average time on page speak for themselves.

    1. Great idea, Harald. That’s true: Bucket Brigades are super easy to implement on older content. Just add a few and you’re good to go.

  6. Brian, By the time I got to the bottom of your post I saw Zero comments and only 2 Tweets. I thought “This is not possible with such a great post”. So I hit the refresh button and saw 11 comments, 19 Tweets, 5 likes… All in the time it took me to get to the bottom of your article πŸ™‚ Congrats on a great post!

  7. As always, every one of the techniques are golden.

    Every time I think that you’ve ran out of new ideas, you come up with more. Thanks for sharing this.

    How did you go about creating your tweet button? Did you get this from somewhere?

    1. Thanks Chris. I have a lot more up my sleeve too πŸ™‚

      I actually hired someone on Fiverr to make it for me. I found a similar button and asked them to make one for me.

  8. Thanks Brian this is some next level stuff and yet really consistent with old-school copywriting wisdom. Love the way you brand the techniques.

    1. You’re welcome, AG. I’m a huge fan of applying classic copywriting techniques to SEO. They never go out of style πŸ™‚

  9. woa.

    In May I’m going back through my Top 10 posts and optimizing for search. Will DEFINITELY be using this as a resource for tweaking my copy then! Great resource. Thanks Brian.

  10. As usual, awesome post!
    This is one of the best SEO related posts I’ve ever read. I’ve just saved it on Pocket to read it again and again and to implement all the tips.
    Thanks for sharing. You are AWESOME!

      1. Hello Brian

        I’ve just had a look in the source code of this page and was surprised to see that you don’t what your page to be indexed:

        What is your intent behind this approach from an SEO perspective?


  11. Fantastic article, Brian! A plethora of valuable tips and I especially enjoyed your simple explanation of LSI keywords. Thanks!

    P.S. This is proof that your email CTA for comments works like a charm πŸ™‚

  12. Great stuff once again! I have a few posts sitting in my queue that need to be polished up a bit before publishing. I’ll definitely be implementing a few of these tips into each of them.

  13. I’m glad you addressed the sub-headings, it’s one of the most common mistake writer’s make (I’m guilty of it sometimes as well).
    You spend effort up front to get the reader’s attention with your headline and intro, but you need to occasionally peak that curiosity with your headlines throughout the article, instead of just writing the first bland headline that comes to mind.
    Great stuff as always Brian, gave me a few things to think about.

    1. Thanks Dale. To be honest, I’m guilty of it too. But lately I’ve made it a point of emphasis in my writing and it seems to help.

    1. You’re welcome. EXACTLY, Walt. No guesswork required. That’s why I love that technique so much (and put it first on the list).

  14. Gonna use all of these techniques when writing my next blog post today. BTW, have you tried Vectorfy? I am thinking of subscribing. Do you know if it works?

  15. Damn there’s great stuff here – again!
    Regarding section banners/headers – I’ve started using css for those so they look kinda like graphics (if not quite as fancy) but are really just text and I use a wordpress shortcode to insert them wherever needed so it’s nice and easy for those like me who are graphically challenged. You can see an example in my latest post here:

    1. Thanks Rob. I never even though to code them. But I guess if you’re going to use them a lot you might as well code em’ up.

  16. I run a site about Internet Marketing. I’m going to use APP method first.

    P.S: Really like this blog post, it provides nearly, or even more than what some paid courses does.

  17. It’s always big miracle day for me, once i received an update email from you Brian. Can’t lose every single update even on some comments that is well collaborated and i found a lot of great fresh strategies. Thanks Brian! Bookmarked it and well definitely read when i get home.

  18. Such a good post !

    I’m going to read it again to memorize these “copywriting secrets”.

    Thanks for the Bucket Brigade trick ! I was looking for a way to keep people longer on my website :).

    1. Glued to the page you, say? Must have been all those Bucket Brigades πŸ˜‰

      Glad you liked the post, Enstine.

  19. It’s wonderful to find the guy holding the loaf of bread finally. I’ve been following the breadcrumb trail on how to write better blog posts, and utilize the SEO for my subject area, and here you are. Thank you.

  20. Great post (I’m sure your still not tired of hearing that right?)

    If your anal about your content (like I am):

    Here’s a small type-o I found:
    “As you can see in the graphic, β€œAAP” stands for: Agree, Promise, and Preview.”

    See it?
    It should be APP – not AAP.

    See what I did with my comment here? I’m learning already.
    Thanks for the excellent post and tips.

  21. Brian,
    Love your article, here’s why:

    I run a site selling longboards and I’m going to add more LSI keywords to my content. (#12) and using Bucket Bridges (#2)… Oh already did that.

    This is crazy:
    You must have ADD-how else can you push out so much good content so frequently, please don’t get treatment:-) but keep the article coming.


    1. Good one, Rene. I like it πŸ™‚

      I actually have the opposite of ADD. How else could I spend 20+ hours on this one post?

  22. I just started a new lifestyle / personal finance blog at, and these techniques will be SO useful in getting my name out there! I especially like your ideas for LSI keywords — such an obvious tip, but one I’d never thought of before for SEO! Thanks Brian.

  23. Hey Brian,
    Great article! I have been reading your posts for a while now, and I would say this post is really right on and best I’ve seen on backlinko. At our site, Fitwirr, we’ve been searching for ways to lower the bounce rate and keep users on the site longer. We will be implementing some of your tips on the next few articles.


    1. Hey Misato, thanks man.

      And seriously, big props for actually using the techniques so quickly. Most people just read and move onto the next post (le sigh…).

  24. Hey Brian,
    Great post!!!! At work we have a blogging competition this week, and I can’t wait to utilize some of these topics. I will be adding tweet buttons, using your subheading recommendations, and hopefully include some section banners.
    BTW, I loved the tweet buttons so much, I tweeted everything on the page πŸ™‚
    Brian Baker

    1. Hey Brian, awesome! I think you’ll kick some serious butt in your blogging competition. Let me know how it goes.

  25. I am definitely going to break up my blogs with more colons.
    Your blogs are always so easy to read:
    so it really does work! πŸ˜‰
    And I just thought I would let you know about this typo, ‘You’d seerch in Google with inurl:forum + β€œorganic vegetable gardening”:’

    1. Sounds good, Rosemary. I can see you didn’t waste any time putting it into practice πŸ™‚

      And thanks for the heads up. Fixed!

  26. I’m guilty of searching for the “skyscraper technique” I am driving up those numbers, Brian. All your posts are so actionable. I have a few sites, and I think I’ll use all these tips. I know I’ll use LSI on a SaaS site that I am working on.

    1. LOL. You’re not alone, Darren.

      Oh cool. Let me know if adding LSI keywords helps the SaaS site rank better.

  27. Your consistency with valuable content is unreal. Thanks for sharing Brian. I probably helped boost your on-page time (1 hour) since I took notes throughout. Great stuff and thanks for sharing…AGAIN.

  28. I was like “YEAH!” when I got your email update πŸ˜€ I’m always looking forward to your new posts. πŸ˜€
    Yeah, anyway..
    I’m logging into my admin area to work on the first 2 techniques you shared. πŸ˜€
    Awesome stuff, Brian.
    I can’t wait for your next post. πŸ™‚

    1. I’m also like “YEAH!” when I send them out πŸ™‚

      Oh cool. Happy to hear you’re going to put the strategies into practice right away.

  29. Brian , this article has more value than many courses sold over the Internet . First time I see some of the tips presented . Thank you so .

  30. As usual, Brian, your post is not just smart, nor even bright, it’s just pure genius. Great techniques and tips, indeed.
    I have a site about SEO, Webmarketing, Make Money Online & Web Development (the complete toolkit for any internetpreneur) – don’t worry it’s written in Portuguese, I’m not your competitor, yet. :D.

    I’ll use the LSI technique, the compelling subheading technique and the Bucket Brigades tip.
    As I was reading your post, I already changed one of my post’s title to add the just one word that will bring even more traffic.

    Thanks and keep it up!

  31. Fabulous list. Easily the best “list” of actionable SEO tips I have seen in a long time. Short on technical jargon, and long on content value. I bookmarked it for later, and then moved a project back to read it today. (I don’t think I’ve ever done that before!) Worth every second. Thanks!
    PS. I don’t know how I overlooked the Udemy research tip! [SMH] Brilliant!

    1. Thanks John. “Short on technical jargon, and long on content value”. Love that! That’s pretty much what I wished most SEO blogs were like when I first learned about SEO. Sadly, they were the opposite πŸ™

  32. Every week i see an email from you. I rushed to read it leaving everything behind
    and Guess what:
    I never get disappointed. πŸ™‚
    So i am going to apply “Bucket Brigades” strategy on my blog initially.

  33. Awesome post Brian.

    I’m building a site about blogging and will be providing blogging tips for busy people.

    I’m gonna try to use a bunch of these techniques, but the one that really caught my eye was the Udemy strategy. I’ve never seen that anywhere before and seems like an incredible way to come up with already validated topics.

    Great work!

    1. Thanks Jeff.

      Sounds good. There are a lot of popular blogging courses on Udemy. So you’ll have plenty of ideas you can use πŸ™‚

  34. Awesome detailed post!
    Do you know if 3-4 minute video exit-intent popups can reduce bounce rate since or is that not factored in?

    I know most people wll say video pop ups are seen as too spammy but I personally don’t think it matters as long as you are providing legitimate value and content which you always do.

    Also, do you find that the floating social shares plugin you are using is effective and is there a reason why you don’t include a link for linkedin? Sorry for all the questions.

    Keep up the good work Brian

    1. Thanks Moses.

      Hmmm. I’ve never actually seen video exit intent popups. Can you show me an example?

      Yes, it’s very effective. Makes sharing easy. I don’t have LinkedIn just because I don’t find LinkedIn shares bring a lot of traffic. But every site is different.

      1. I am using a new program called Engagifire ( is the homepage.
        This is one of the demo pages to a template. You should see the popup come out from the right hand side.
        It allows you to set popups to appear either after time, percentage of page scrolled, before closing, and exit intent. Very powerful tool.

        I think your social media bar could use a boost. Have you thought about developing your own plugin?

        Also, I haven’t seen any bloggers that has real-time chat function box on their blog. That could keep people on the site for hours, have them coming back, and putting in a lot of keywords. Would be curious to know your thoughts on that. Maybe give it a shot on a future post perhaps.

        1. Looks interesting, Moses. I’ve been using sumome and really like it.

          Actually, we built this social bar from scratch

  35. Brian~
    Great reading and tips for me, a complete beginner trying to learn what SEO for internet marketing is all about. It’s almost overwhelming for me at this point……will absolutely be reading this post of yours several times to be able to digest and put it all into action.

    Many thanks Brian.

    1. Thanks Wayne. A lot of these are aimed towards SEO pros. But a lot of the techniques (like Bucket Brigades) are perfect for someone just getting started.

    1. John, it’s custom built. We used to use addme but it broke a lot when we tried to make changes to the site.

  36. Hi Brian,
    Not enough time in the day to implement all you have for us. Two questions. Do you (or should you) have to be on Twitter to add the “Tweet this” item?
    What are your thoughts on providing a menu or way to navigate through long posts?

    1. I hear you, Holly. No, you don’t need to be on Twitter. I don’t like menus in posts (for the most part). That’s why I rarely use them here.

  37. Fantastic post Brian. While many of these ideas are often covered by various blogs, having all these great SEO content ideas in one place and written in a way that is easy to digest and highly actionable is super helpful. Helps light a fire to ensure I’m making the most of every page and post. Will be sure to share it!

    One question – when you’re using all of these LSI keywords, would you potentially be better off creating separate articles that target those keywords specifically if you felt like they were different enough that a unique article is feasible? Is there a point at which you feel you are diluting the page focus and would determine that it’s better to create a separate post? Or would you rather create evergreen posts that contain a wider variety of related keywords and focus on promoting the heck out of those fewer posts?

    1. Thanks Michael.

      Good question. If the search volume is decent– and the LSI keyword is different enough to warrant it’s own post — then its something to consider. In my experience, however, I prefer to go after slightly more competitive keywords and sprinkle LSI keywords on those heavily-promoted pages.

  38. Hi Brian, What a master piece? Awesome and truly actionable copywriting tips. With every article you publish on backlinko, you are winning more and more respect from me.
    Now coming to this post:
    I run a blog about blogging and technologu tips, and I am going to try BUCKET BRIGADE first.
    Thanks for sharing these tips.

  39. Phew!! You know what? I just spent more than 10 minutes reading this post of yours. And I find that I tend to open your emails more promptly than others!! So yes – I believe you know what you are talking about!!
    Which technique I would use first? Hmmm… I need to try them all out one at a time in the order you have listed out! If I succeed, you’ll be hearing more from me. If I don’t – it just means I suck at it!! πŸ˜›
    Thanks for this great post πŸ™‚

    1. Thanks Kimberly. I guess that does mean I know what I’m talking about πŸ™‚

      Sounds good. Let me know how it goes.

  40. O my,

    I can’t believe how amazing your content is. I mean, it is not just one good article every now and then. Every single article is actionable and an exceptional example of web copy. Like many of the above posters, I take away something new every time I read one of your posts.

    Thanks Brian!

    1. Thanks for your kind words, Michael. I mean it. I put over 20 hours into each post so it’s nice to hear that my content helps so many people.

  41. So much actionable content here Brian! You’re definitely making me look at my blog posts in a whole new light – looking forward to testing out some of these juicy ideas for myself! πŸ™‚

  42. This is probably one of the best posts I’ve seen in a lot of days. I am a professional copywriter (in Spanish) and I haven’t read something so fresh about this topic in some time, until now.

    Just wanted to thank you for this post and tell you that I’m going to use some of your advices in my usual copywriting services. If you need some favour or text in Spanish, just ask me to do it and I’ll make it to you as a gift just for writing this post.

    Thank you so much and have a nice day Brian!

    1. Hey Javi, thanks so much. Always good to meet a fellow pro copywriter.

      If I ever need copy in Spanish, I’ll take you up on that offer/

  43. Have just started reading more about your strategies (some of us do live under a rock it seems :)) and I’m completely blown away. You’re the ONLY resource I actually have a subscription for (yes, I hate to subscribe) and the quality of the information is astounding. Keep it coming, I have SO MUCH to learn πŸ™‚

    1. Thanks so much Ramona. I always try to bring it whenever I publish a post or send an email to the Backlinko community. Glad to hear you’re getting so much value out of it

  44. Brian, every tip here is a nugget for me. Every tip here is actionable now, today and for the foreseeable future. I don’t need to go anywhere else when you produce information like this every week.

    β€˜Bucket Brigades’ is not only genius but I can see that phrase becoming another β€˜skyscraper technique’.

    You also switched the light on in a recent YouTube video SEO post and as I read this post I could instantly see the benefits from here being adapted for video descriptions and tags in much the same manner. On it know.

    I was aware of the HARO from my local offline business but was looking at that from a completely different perspective than you provide here. Yet another nugget that can be implemented so easily.

    You posts often make me wonder, β€˜why didn’t I think of that’?

    1. Hey Jonah, Thanks man.

      I also think Bucket Brigades have a ton of potential for people to use. Unlike The Skyscraper Technique, they’re super easy to implement

  45. hello
    Since when I started reading your articles and following your techniques, I have seen results in my SEO efforts. Shall implement this starting now . Thanks and keep them coming.

  46. This is a brilliant post, Brian. I’ve been doing SEO for a long time, but your post gave me lots of great ideas that I never thought of before.

    How did you come up with all these great “out of the box” ideas? Are you just naturally a smart guy? πŸ™‚

  47. I enjoyed the post brian
    really 16 secrets to help make sens to my content ..
    I have question if you could answer me ..
    What’s the name of your blog template ??

  48. I write the blog for our site about video production. I’m going to use all of these tips starting with tip #2.

    Thanks for the helpful content!

  49. Thank you so much Brian for this great post on SEO. This is priceless. I have a blog and I look forward to try these great tips, especially the #10 “Title Tag Modifiers”. I will try it in my next post. I have already paid for this kind of information and this post is more valuable than all these books gathered together. Thanks again Brian!

  50. Good one Brian. Keep it up. You should start a case study for rest of us, building a new website and ranking it to top :). I hope you will do it some time.

  51. One of the best post I have ever read on Copy writing, Specially your APP module is very impressive for me.Thank you so much Brian for sharing this stuff with us.

    1. Thanks Rachel. A lot of the strategies are easy to implement. Let me know if you give them a shot on your site.

  52. Probably one of the best posts on copywriting, but couldn’t expect less from you Brian!

    Just a quick question:
    Which SEO module do you use?

      1. Actually, I mean SEO plug-in!
        I use yoast in my wordpress sites. From what I can understand from the screenshots you use something different!
        Which one is this?

  53. Thanks a lot Brian,
    I really like the Udemy idea, it is so fresh and logic. The bucket brigade is like having a deep conversation with the reader.

    Thank you for introducing us to buzzfeed, viral nova and haro.

  54. Hi, Brian!
    Wow – my time on your page was probably 30 minutes ( I may increase the average!), but here’s the best part: I don’t know ANYTHING about SEO and I don’t have a blog. I am still fascinated. Love your clever ways of utilizing work that’s been/being done – HARO and LSI tips! Fantastic!

    1. Hey Donna, 30-minutes would be some sort of record. I’m not sure even Netflix has time on page like that πŸ™‚

      But glad to see that you learned some new stuff.

  55. This is awesome article! I’ve been following you for a while and had a lot of progress on my youtube channel following your tips even this is mainly written for blogs. Thank you for sharing so much valuable information with us! πŸ˜€

    1. Oh nice Marko!

      I’m glad you brought that up. Copywriting helps no matter what format you deliver content in. Whether it’s a video, article, speech, podcast…

  56. Brian,
    Thanks so much for sharing these tips. I really like the Udemy and HARO strategies. I will start implementing them ASAP on my weight loss blog.

    Just a quick question: ” how long does it take a blog/website to rank for a keyword?”

    I’m targeting some lucrative keywords that have high search volume and low competition but it seems my 6 month blog isn’t ranking.

    1. Thanks Emmanuel. Glad to see you’re going to implement those 2 tips right away.

      That’s a hard/impossible question to answer. So, so many variables…

  57. Nice work, Brian. I’ve bookmarked this for reference because you’ve got some solid tips in here, and we can all use at least one more good idea to improve our copywriting. I’m trying hard to choose a favorite.

    1. Thanks Sidra. Glad you liked the article.

      I’m also always on the lookout for new copywriting strategies. So I created the post I wanted to read πŸ™‚

  58. I am stunned. This is one of the best articles I have read with ORIGINAL ideas for SEO. We have all heard the other guys strategies, these are super original and easy to implement. Well done!


  59. You always give great examples of how these types of techniques improve your posts… and I have no doubt these techniques WILL help readers that try, test, and perfect them to fit their own situations.


    The one tip you never specifically name… but that slaps me in the face every single time I come anywhere near your site… is the fact that I’ve never once seen a “FLUFF” tip from you.

    Your bucket brigades et al probably do play a role, but the reason I read the full post every single month, and look forward to reading the full post every single month, is the simple fact that I’ve never once seen you ‘phone it in’… I know you won’t waste my time (so I have no fear of getting involved in the reading).

    I know I can TRUST YOU not to waste my time (your ACTIONS provide ‘proof of reliability’ every single month).

    [sidebar: I’m coining that. POR: ‘proof of reliability’… Vic Maine 4/7/2015]

    That’s the shit you need to bottle & sell.

    If the day ever comes when you start slipping-in fluff tips & subheads (or guest posts for that matter)… I’ll be gone and lots of others will be too… Regardless of how many bucket brigades you use.

    I’ve got a post idea for ya:

    Teach ALL OF US (including 100’s of big-name ‘bloggers’) how not to be mentally lazy… how to never ever let ourselves ‘phone it in’.

    The real value you’re providing out here is the fact that you’re raising the bar for every other blogger… which will hopefully raise the quality of all blogs in this (and other) industries/niches.

    The name of the game is ‘trust’ and you command more of it than anyone else out here right now. I’m literally rooting for you to succeed (even further) and have been for a while now.

    Vic Maine


    1. Thanks Vic. I appreciate that.

      That’s true: techniques like Bucket Brigades only help if you’re putting out great stuff. Otherwise it’s just lipstick on a pig πŸ™‚

  60. Those are some great actionable tips.

    I would be a bit careful about Udemy though. There are tons of courses there indeed, but most of them just plain suck – believe me, I may be the only person alive who has gone through them through the end. They seem to rack up the subscribers by offering coupons that make the course free.

    Understand you have made tip #9 about subheaders. but the I think you have also made an underlying point to split longer paragraphs. 3-4 word sentences are not taboo, and a paragraph should have max 2-3 short lines.

    Love this post.

    1. Hey Prashanth, thanks man.

      That’s a fair point. I’ve bought a few Udemy courses and some have been a letdown for sure. But the point remains that there’s demand for the content. And if a course has a ton of 4 and 5 star reviews, it’s probably a solid course.

  61. Brian, never heard about Udemy. Your post makes me realize how important it is as a social marketer. These tips are very helpful and looking forward to use some of your tips for myself. I really enjoyed reading this..

    1. Hey Dale, Udemy is a gold mine. There are other awesome ways to use it that I didn’t have room to mention in this post.

  62. Absolutely awesome information!!! I learned so much and have tweeted throughout the article as well as turned on a friend of mine to your site. I’ll be reworking my sites and trying to market others as well using your content. Thanks so much.

  63. Hi Brian
    Re your custom built social sharing plug in. Do you ever consider making this available as a paid plugin or or your hands filled enough with your super posts?

    1. Hey Joe, I’m swamped with other things at the moment. Plus it’s built specifically for Backlinko’s design. I’m not sure it would play nice with other sites.

  64. Hey Brian!
    Thanks for a wonderful, practical, actionable post – as usual! I will be running a site about baby strollers. I’m going to use Bucket Brigade first.

  65. Hey Brian,
    I am working on building my food blog – but not just recipes, articles as well.I hope to become the authority in the niche!
    So the Bucket Brigade will really help break up the “boring-ness” of some info articles. One of my favourite techniques I’ve been using already that you mentioned was using forum questions as sources for keywords/topics – I love doing this and it opens my eyes to questions people ask that I never would have thought of!
    Hopefully sometime soon I can show you the fruits of my labour (and your advice)!

    1. Hey LJ, for sure. Bucket Brigades can help break things up and keep people on your page.

      Absolutely. Forums are a gold mine of keyword ideas. Especially when you confirm the search volume in the Google Keyword Planner. It’s a powerful 1-2 punch.

  66. Whooo man! You really must be crazy to give away this kind of information for free. But that’s what making me, and I am sure all your readers to keep coming back to this site.
    Thank’s a lot for sharing Brian!

  67. Hello Brain,
    You are just amazing! I run a multi niche blog and I had searched on google a lot about “SEO COPY WRITING” but I didn’t get article like this that explains everything about it.
    Akash Navi.

  68. Hello Brian, Thanks for your complete guideline. I am always searching about SEO and Blogging Compete guideline as I am newcomer Blogger and just started my Blog. I am not first time here on your Blog, i am always visit your blog at last twice a day. Cause, You only share the valuable Information for Blogger and that’s why i like you most. To be honest, I just learn a lot’s of important points. Before reading your this article, i don’t have the idea most of them. So, Thanks again.

    One request, Would you please love to share HOW TO Promote Blog on Social media? Please share only your Experience


    1. Sachin, it’ll be interesting to see what the time on page for this post is. Maybe I’ll update the post with that data in a few weeks

  69. Today was an actual “Good Morning” for me!
    Read the whole post and got a feeling like – “This was an hour of my time which actually made me: Think, Realize, Smile and then Understand.”

    What an awesomely written post! Thank you Brian for all the hardwork you take into building such helpful pieces for newb SEO’s like me.
    Looking forward to another masterpiece

  70. Just wow Brian!
    very deeply i read your blog and take 30 mins to explore it properly.Some of the very nice tips regarding copy writing I came to know from here.
    Surely I will implement it to my blog also and come back to you soon for sharing my experience.
    Again Thank You πŸ™‚

  71. Would like to ask about below meta tag, do you think it is must required factor to ensure better page speed and SEO?

  72. I found “Stalk Forums for The EXACT Words Your Readers Use” this point interesting. We spend more time to find keywords. This strategy will help us to find many long tail keywords. Thanks for sharing this post.

    1. Awesome, Bharathidasan. I wouldn’t necessarily optimize entire pages around those words (unless it gets a lot of search volume). But they’re nice to sprinkle in a page for sure.

  73. Great Tools and Tips in this article! I’ll have a blast experimenting all theses techniques, starting with LSI and The APP Technique. I’d also love to leave you a feedback about results in 1 or 2 months.


  74. Awesome article. I often think about SEO as “write well and it will fix itself”. Although I still think that applies, there’s obviously a lot you can do to take your copy beyond that basic level.

    I accidentally read the title of this post as “16 Questionable SEO Copywriting Secrets” – goes with the territory I guess πŸ˜€

    1. Thanks Anders. As you said, I think it’s a mix. The people that have the most success online tend to be great at copywriting AND SEO.

  75. Very informative post, Brian.
    You go really in deep with your articles.
    There is so much to learn from.
    Keep up the fantastic job and thanks for sharing your insights.

  76. Awesome post Brian, Bucket Brigades is really a nice technique. Will try soon, thanks for the wonderful tips, SUPERB as always … πŸ™‚


  77. Brian!
    Worth the wait πŸ™‚

    I enjoyed all of those – except the one about the laptop repair. When I tried that, Google wasn’t as helpful as it was to you and all I got was variations of “laptop” and repair.” However, I live in Ireland and Google can be very limited compared to elsewhere. Don’t ask me why :-/

    One technique I use in mining keywords that I feel have excellent potential for SEO keywords is Google Plus. I head over there and click on the “Discover” tab, then put a hashtag in the search field. E.g., #10krun gives me #Running #Fitness #Marathon, etc. Clicking each one gives rise to even more relevant hashtags until they become less and less relevant. There’s no need to use them exclusively as hashtags, and there’s no need to keep two words mashed together. #5krun and #halfmarathon suggest to me that using the terms “5k run” and “half marathon” on my site will give Google enough of a heads up that my 10k stuff is related to running and help draw in traffic from those terms too. I also think you should always add a hashtag in your Click To Tweet message cos they will add even more traffic from people clicking through from other hashtags. According to research on, 40% of people will click on a hashtag out of curiosity, so it’s always worth using them if you know how to do so properly.
    Keep up the good work!

    1. Glad to hear that, Dave. Yeah, I noticed that too when I tried it in So it looks like a feature that’s only in certain countries.

      Oh, that’s cool. Never heard of using G+ for keyword research before. Great tip πŸ™‚

  78. That’s awesome Brian! I love the ideas and it’s totally usable for my new niche site, especially the udemy and skimmers idea. Mind blown once again *boom*


  79. Brian, I’m just wondering, are you singing this song
    right now?
    Because if I were you, I would definitely do! πŸ˜€
    This is why I’m in love with your blog. You are not remashing some general tips and ideas – you’re providing fresh actionable content. I had to tweet this article, before I was even done reading it, lol. Pure gold!
    I’m starting a new site in gaming industry (= extremely saturated), but I know that with my unique angle and your tips in action I can deviate myself from others and break through!
    Thank you very much! I’m looking forward to reading your next (surely awesome) stuff!

    1. How did you know πŸ˜‰

      Yes, you can totally rock the house, Jenda. Let me know how these strategies work out for you.

  80. I have spend more than 15 mins to read this entire thing ! I am wondered about your preparation and work , You rock man! , It is Such a valuable information, Thanks a Lotttttt Brian:)

  81. Hi Brian
    Another inspiring article. I recently discovered Udemy and did a free youtube thumbnail optimization course. A great technique of how to use Udemy by you! Would it be a benefit to embed a youtube video in an article or would it be a distraction from the article?


  82. Brian, you are truly awesome. Can’t even imagine these kind of techniques. They are really out of the world! And everytime, you surprise us all with something new that we’ve never heard. Any guy with a decade experience of SEO also must not had heard about what you share here with us. Truly great !

    What I loved the most was the Bucket Brigade.
    I applied them in the article I wrote today. Please check out this article and tell me whether I’ve added them correctly. I know I’m troubling you, but please ! –

    1. Thanks for your kind words, Paras. Looks good. But I’d only use 2-3 article. Otherwise it can read too much like a sales letter.

  83. Hi Brian,
    I run a site about famous biographies and success stories. I’ve just started using your “click to tweet” technique. Thank you so much for such valuable SEO copyrighting tips! You are awesome!

  84. I enjoyed reading your article very great. Strategic themes and very important and can be implemented immediately. Recently I read your article about the SEO on-page optimization with five points.
    Now, you come with the theme about success writing articles that bring a lot of traffic. I want to read it carefully and apply it. Thank you.

  85. Lol…I can’t choose just one tip to use because they’re all so awesome! This is one of the many reasons why I chose Backlinko as one of my top go-to SEO blogs. Nice work, Brian! =)

  86. Brian, this is a terrific survey course. It’s great to see some writing techniques never lose their value. Thanks for the insights.

    1. You’re welcome, Karen. Yup, a lot of these copywriting techniques are timeless. They just need to be adapted for the web.

  87. Hi Brian,

    I’m neither an SEO practitioner nor a Copywriter. But I am a fast learner. This tips have energized me so much that I am going to be tweaking my blog content just a bit. (Ironically, I just read Fabrizio Van Marciano’s post on perfectionism hindering success and here you come with tools to achieve it.)

    I opted in for your tips. Looking forward to learning more!



  88. Brian, thanks so much for the great information. We originally heard about you when you worked with Pat Flynn and we must say that we now listen to you instead. The information you put out is golden and always right on time. We like the “using benefits” in the sub headers and using Amazon suggested keywords in the copy. Super easy to implement and they make a lot of sense! Keep up the great work and thank you for your wealth of information. – Jake πŸ™‚

  89. I’ve been subscribing to Backlinko and following Brian for a few months now, and let me say that this is one of the best posts to date.

    This information is priceless to people like me who are building sites and businesses online and trying to break away from the 9 to 5.

    As always, thanks for the great content.

  90. Great piece of content as always. But I have a question, Brian.
    Should I add stop words like “a, of, the” in my URLs to make it more clear for visitor or not.


    1. Thanks Azman. It depends. If the keywords needs “the” to make sense, then yes. I wouldn’t remove them just for the sake of a shorter URL.

  91. This post is fantastic! I cannot imagine how long it must’ve taken you to write this! I love the reference to your previous content, too.
    I run an e-commerce site, and I sell healthy products. ALL of these ideas are on my to-do list, but first I will be using your Amazon suggest idea and I’ll be updating my title tags. Oh, and of course, the LSI. Genius.

    1. Thanks Jamaica. To answer your question, it took about 20-hours.

      Glad to hear you’re going to start using these for your ecommerce site. Those LSI keywords are perfect for product and category page copy.

  92. Great article… but I’m actually doubted with the udemy technique. Because measuring a course from its registered users is not a good idea.

    All udemy instructors are giving away FREE COUPONS (Almost Every top course) on Blackhat Forum, for Reviews and Obvious. I my self registered in more than 1500 courses including the top ones.

    What you say about this?

    1. Thanks Rawal. I’m sure free coupons make up some of a course’s users. But the fact is, people buy Udemy courses (after all, that’s how Udemy stays in business).

  93. I’ve got a massive post coming out on Friday and I’ve just added “Click to tweet” links at the end of every major conclusion. Huge tip. I inserted 9 links and the process probably took 10-12 minutes in total.

  94. Since we don’t have a blog and are purely running a webstore, I’m going to try 3, 4 & 8. Thanks for the tips! Anything else you can suggest for ecommerce success in future posts would be appreciated. Thanks again!

  95. Awesome post! And really cool to see you responding to pretty much everyone who leaves a comment. Had one question though, about the LSI tip, when I googled “labtop repair” like a previous commenter mentioned, only keywords that were bold were laptop, repair or a combination of the two. I’m based in the USA, so not sure why I don’t get the same results you have in your screenshots. Any ideas?

    1. Thanks Daniela. That’s how I roll πŸ™‚

      Hmmm. That’s strange. Could be that Google’s testing not bolding similar keywords. No worries, you can always use technique #12 from this list to grab LSI keywords in the meantime.

  96. You sir are awesome. Because of this post, I am now your new fan. The next time you are at a marketing conference and a large man gives you a hug out of nowhere, it will be me. Or I could just buy you a beer. Whatever. Great post.

  97. with every article i read from you i am just wow this guy is the bets i have come across , i am just lost for word has to how you come with so many incredible techniques and still you share with everyone so every body can learn. i am truly honored that i found you , can not wait till i see your next post.

    Keep it up Brian , you are simply the best.

  98. Hi Brian,
    Each and everyday I learn something new from your post. I am waiting for your case study and tips so eagerly because every time i read your blog I learn so many new things and always try to implement for my website.
    Thanks for sharing such a wonderful tips with us:)

  99. Another super in-depth post that just changes the way you approach SEO. Great stuff, Brian!

    Quick question, I can see that your title tags don’t have “Backlinko” in them, yet Google’s adding “Backlinko” at the end of the title preceded by a hyphen. Take the CPA marketing article for example. Why do you think that’s happening?

  100. Hi Brian,

    This is a great info to remember, I liked all these points, especially Udemy course curriculum and bucket bridges will help a lot of bloggers to get succeed in their blogging career.

    Thanks for sharing such a wonderful and useful article to us.

  101. Brilliant insights & techniques as always, Brian. Thanks for sharing with the rest of us!

    I especially like the use of Udemy & call-to-action Tweets in the post. I’m not familiar with HARO but will check it out now.

    1. Thanks Marcus. So glad you liked it.

      HARO is awesome. If not for this strategy just for getting media mentions in general πŸ™‚

  102. Hi Brian,
    I love reading all that you write, including the latest post. I am not an SEO, i just like reading about it and tinker with my sites (i got a few). I want to implement all your great tips, but i have no time to do it. My regular job takes up 12-16 hr of my typical day. So i’d like to hire someone to implement all these great tips. Where do I start? Am i looking for an SEO or a blogger? (or someone totally different?). How many hours a week do you recommend this person should dedicate to this job? (full time or part time? To do a good job, not a half [email protected]@ attempt)


    1. Hey Martin, I’d find a way to do it yourself. Hiring other people is a minefield unless they’re really pros.

      1. Brian, while i agree with you, unless i discover the 25th hour in a day, it is just impossible for me to do it. So i guess the question is: is it writing skills/blogging that you consider more important, or computer /seo skill that is more important in a potential applicant? My hunch is writing…

        1. Martin, the truth is: SEO isn’t something that’s easy to outsource. You need someone that’s good at both.

  103. Thanks for this great post!
    The post refers a lot to blogs, but is it also acceptable to try these techniques on article pages such as guides and news articles?

  104. Really great article with excellent info. As a copywriter I depend on SEO specialists quite a bit for tips like this, it’s nice to branch out and find some on my own. Thanks!

  105. Hi Brian,
    Once again, very well thought & exceptional post. I’d definitely try each & everything you mentioned. Don’t know which might get me huge traffic.
    Thanks Again πŸ™‚

  106. Some cool tips in here Brian, number 6 is definitely worth a try. Not only does it break a post up, it also makes it easier for the reader to share – excellent.

    1. Thanks David. Yup, those subheaders are great. A lot of skimmers only see the subheaders. So you want to make them great πŸ™‚

    1. Thanks David. They’re actually custom coded CSS. Not that hard to do. You can easily hire someone on a site like Elance to get it done for you.

  107. Brian,

    Its super awesome that you reply to all these comments. I don’t know where you find the time.

    I noticed your dogmatic copyright strategy of “one sentence per line”. You didn’t mention this in the list. Why do you do this? I’m curious what you have to say because i’ve never seen it before and have nobody else to ask!

    Thanks Brian.

    1. Mike, the Backlinko community is really important to me. So I make time πŸ™‚

      I’m actually not so dogmatic about it. I occasionally use 2-3. But one sentence/line seems to be really easy to read online.

  108. I ran straight to my new niche site and implemented the APP intro method to two of my “how to” articles. Awesome stuff!
    I also jotted down some notes in a file I named “article writing checklist”. Good as gold!

  109. I absolutely love this post. My manager recommended I read it and the tips here are amazing. It’s great for people trying to figure out how to write their next post. I will be using this as a reference when I create content for our site. πŸ™‚

    1. Thanks Sean. Happy to hear that you’ll be using these strategies on Sprout Social. Let me know how it goes πŸ™‚

  110. Hi Brian,
    you really share some great stuff and I can’t thank you enough as my results continue to improve online.

  111. It took me a minute to scroll to the bottom of this article on my phone to leave a comment -lol. So many people are eager to share their thoughts and respect for your hard and innovative strategies. Well, add one more to the list. I gave up reading SEO and link building stratigies a while back as they were all the same, heavy on fluff. I can honestly say, your the only author I bookmark and read religiously. great job!!

    1. Hey Mike. I really appreciate that. I also have hard time finding solid SEO info. In fact, that’s why I created Backlinko. I made Backlinko to be the blog I wanted to read.

    1. You’re welcome, Sarita. Actually, I don’t focus on long tail keywords. That’s why I sprinkle them in the post. My main keyword isn’t usually a long tail.

  112. Excellent resource!!! My website is about building self esteem, and I will immediately implement #2 “Bucket Brigades.” Looking forward to implementing more in the future.Thanks for this useful info.

  113. I don’t know how long it took me to read this,…but I still had to save the whole page to PDF to make it easily accessible…LOL! Thanks for the insightful post.

  114. Hey Brian,
    I’m a big fan man. Hey, I’m not sure if this question exactly fits into the copywriting aspect but more into the SEO part.I have a couple blogs, and I want my articles to stay ranked well in the search engines for major keywords when they make it to the top. Someone told me that blog posts drop out of the ranking faster than pages, simply because of the structure. Being that blog posts are usually more time sensitive, thus Google doesn’t grant them as much staying power. What do you think about this?

    1. Hey Lee. That’s simply not true. Google wants to show their users the best result.

      Doesn’t matter if it’s a page or a post.

  115. Wow Brian, when I think I am getting good at writing great content, I read your latest post and get a wake up call!

    There are some great tips here (16 to be exact) but I just love the way you think outside the box – the Haro example is a real gem.

    I just also noticed that some of my titles are bleeding off of the page, so thanks for sharing and helping me improve.

    1. Thanks Paul. That one tweak should make a huge difference. Increasing your organic CTR is a VERY underrated strategy for getting more traffic.

  116. This is one of the most thorough and helpful posts on copywriting that I have ever read. I am bookmarking it. It is like a mini course for me to follow one tip at a time. My desire to blog was failing, but this will kickstart me. Thank you.

  117. Great Post! I knew checking back every few days would eventually reward me in a new post from you Brian. Great advice on the ‘Bucket Brigade” – I’ve never heard of this term before but I think I need to start sprinkling it into my writing.

    1. Sounds good, Matt. You don’t need to check back every few days. Just sign up for the newsletter and you’re set πŸ™‚

  118. Hey Brian,

    Wow you named quite a few tips to optimize SEO Copywriting. I use some similar techniques. The one that really stuck out to me was the technique using adwords ads. It never dawned on me, but now I may have to add this to the other list of things I do for SEO Copywriting. Thanks for sharing! Have a good one!

    1. Hey Sherman, that was a huge “Why didn’t I think of that” moment for me too. Let me know how that technique works out for you.

  119. I’ve read at least 100’s of seo copyrighting articles and this is simply the best and practical one amoung them.
    346 comments at the time of this comment simply shows the value of this great post

    Great work Brian, thanks a lot !

    1. I’ve read a lot too, Irfan. I also felt there was a need for something a bit more practical. Glad you enjoyed it πŸ™‚

  120. Brian I just don’t know how to thank you for this great post, seriously none in the industry expect you is sharing such a worthy content without charging a single penny, you are great man.

  121. Brian, you have some really awesome content on your site, and I just started reading your post today, and I got to say its really fantastic. Real stuff, you can implement immediately to get better results in your marketing. Love your writing style and how you go the extra mile to share more info in your post.
    Thanks, I am learning a ton from your articles!
    Richard Weberg

    1. Thanks so much for your kind words, Richard. I work hard on each and every post so it’s nice to hear that you’re getting value out of it πŸ™‚

  122. Hey Brian
    Another stellar post! Really love the bucket brigade. Already including that in my post this week and will be going back over my old content to add those in!

  123. You are a great copywriter Brian, thanks for the awesomely actionable blog post. Next time I hire a copywriter/blogger – I make sure to force him/her to read this post πŸ™‚


    1. You’re welcome, Mikk.

      Good idea. There’s more to copywriting than I covered in this post. But this should definitely give their writing a shot in the arm πŸ™‚

  124. I hate you man.. Why Are you sharing such secret tips at free of cost? LOL..

    ha ha. Jokes apart..

    You again proved that you are very much passionate about SEO and always ready to teach killer SEO techniques.

    Hats off for your supreme efforts and teaching us such a highly premium stuff at free of cost.

    1. Hey Franklin, Thanks for the heads up. What browser are you using? Once I know that I can fix the issue right away.

  125. Incredible Article.
    It takes more than 10 minutes to read that full articles.
    In one post I learn so many SEO copywriting techniques. Going to implement this techniques on my blog.
    Many many thanks for this awesome post…

  126. Hi Brian,
    Thank you so much for this wonderful post !
    I’m implementing the Click to Tweet, and I wonder how you have managed to point to the specific section on each tip, instead of the overall post.
    Have a nice day!

    1. You’re welcome, Sophie. You just need to set hashmarks (“#”) in your HTML that go to different sections of the site.

  127. Hi Brian,
    Now i know why you’re getting social shares and comments like crazy. Just want to ask if this kind of seo writing great for good for amazon or even affiliate niche site?
    I might not write great content but i can ask my content writer to follow some of tips here. I will ask them to check out this content. That means more traffics to your site.

  128. Hey Brian,
    I am calling for Spanish inquisition to catch you – you are a WIZARD.
    I made two last blog posts using only few of your tips. The best for me are Bucket Brigades. My older posts has an avarege time on page about 2-3 minutes, but they were long, so people just leave before finishing.
    Those two posts with only few Bucket Brigedes in them has average time: 8:17 and 10:16. That is awesome for me!

    Thank you so much. The best post e.v.e.r.

    Cheers and have a lovely week Brian.

  129. I think you are my new SEO Guru. My niche is pretty out there for SEO crowd, it’s wellness and natural health. Yet your ideas esp. the Udemy one is great for generating ideas for popular content and to use for videos, podcasting and other media creation. THanks so so much!

  130. I had no idea that you could see how long an individual was on your website! I have always wondered how much of my traffic is spent actually looking at my site and what is just a click, maybe some scrolling, and then leaving. It is two totally different things. For example; you could have say, 20 visitors one day, but if 10 of them last after a few seconds then only half of those people are potential followers. Great idea!

  131. Incredible post, Bryan. I must admit, I did consider using Udemy courses as a guide for planning categories. But your bucket brigade ideas is genius. Now its just a matter of coming up with the right words that will hold the reader’s attention.

  132. There’s no better copywriting secret than “copy swipe files”.
    Working at a Fortune 500 company they didn’t want copywriting they wanted procedure. It was painful.

    I came into touch with the Halbert boron letters and it changed my life. From there I have found social triggers and you. Backlinko is great. Thanks for the hard work you put into your posts. I know that putting hard work in doesn’t mean much unless you get feedback, and man, your shit is good. I’m currently trying to contact the influencers in my niche but it is hard work as you say. Your tips and tricks are helpful. Thanks Brian.

  133. Hi Brian.
    Never seen so many awesome SEO copywriting tips in one place.
    Nice to see that you have put that “Tweet this…” button. I’m sure you must received lots of reader mails for bringing it back.

    You are truly a legend of SEO domain. And if given a choice I would institute a “Brian Dean Award for excellence in SEO”.

    I’m sure not many would not disagree.

  134. That was one awesome read Brian. To be honest I did not know about the Udemy part at all. For that matter each and every advice that you have given here is very real and I will be implementing them on my blog.

  135. Brian, I love your blog. I don’t visit it as regularly as I would like, but every time I do I seem to pick up some gems that really help me out. All of the effort you put into your content, and the value you provide is much appreciated!

  136. Hey Brian,

    Can’t help but love how in depth your articles always are, thanks for sharing! I’m glad you mentioned meta descriptions and making content look more enticing in search engine results. This is actually something that I was about to go back and start fixing up, so thanks for reminding me!

    All the best,


    1. Hey Dan, no worries. Yup, modifying your description tags might be one of the simplest ways to get more organic traffic.

  137. Great post! I run a travelling web page! And I will definitely use the tips about sprinkling content, meta tags and title tags with related keywords and buzz words from Adwords campaigns

    1. Awesome Thomas. Don’t forget to check back in here to share your results with the Backlinko community πŸ™‚

  138. WoW. This post is PURE GOLD! I have to be honest; it amazes me that you are posting these techniques (for free!!) on your blog. Not only are you showing how high quality blogging is done–through leading by example–but you are giving the general visitor such sound advice that a user would have to be a fool not to apply these tips.

    So now Mr.Dean, I have to comb through all of the content on your blog to fully understand SEO. I admit that before I felt about my ability to rank in the search engines. But after reading your posts, I feel confident that I can finally achieve real results. Thank You.

    1. I appreciate that, Otis. It might take a while to go through everything…but it’s worth it πŸ˜€

    1. I appreciate that, Emilia. My goal is to make Backlinko the best SEO blog online. Sounds like I’m on the right track πŸ™‚

  139. What can I say? Keeping people glued to posts as long as this can really be a task, but you do it well.

    So, first on the list I’m implementing right away is “Bucket Brigades.”

    I also notice your paragraphs are neatly broken into small 2 to 3 lines, I believe that adds up too. Will work more on that.

    Thanks Brian.

  140. Hi Brian
    Awesome article. As you have rightly mentioned here, the right kind of meta description also plays a key role in SEO. Thanks for all the unique points you have mentioned here. I have tried using bold letters and it has worked for me too.
    Thanks again. πŸ™‚

  141. Worked on me Brian. Read every word from your post … stayed on it from from the first bucket brigade to the last. Now time for me to share.

  142. Hi Dean, i’m a web designer and this is one of the better looking sites i came across in few years. Also, the content on site is 5 stars, hands-down. Keep the good work making the internet better place.

  143. Hey Brian,
    You provide the best SEO tips on the Internet.
    Using Udemy and Adwords ads for title and description, using bucket brigades, everything was amazing and worth reading.
    I have to say that I only read your articles thoroughly because you post only best SEO tips and nothing else.

    Keep on sharing your knowledge, mate! πŸ™‚

  144. All helpful tips! I do have to note though that bucket brigades will be the death of my English teacher (bless her heart) who regards both run-on sentences AND short, choppy sentences as a blasphemy to writing. Ah, the things we do for some little Google lovin!

    1. LOL. I’d have to disagree with her, Jan. All writing (even fiction) can always use short sentences. Just look a the Jack Reacher novels.

  145. Its amazing these insights you share. Creative, out of the box thinking and unique. Why do SEO training for $1000’s when Backlinko shares these types of thngs that give proven results! Cannot say thanks enough

  146. Wow – everything you’ve written here is pure gold! I’m so excited to have stumbled across your site. Not only are your tips GENIUS, but your writing style is great (i.e., not boring).
    QUESTION – I love the suggestion of using BuzzFeed and ViralNova as inspiration for page headlines! But your infographic regarding on-page SEO confirms what I’ve long experienced – “pages that started their title with a keyword ranked higher than those with the keyword in the middle or end of the title”. Which is more important – focusing on the on page SEO for more traffic, or focus on copywriting for titles that make people click on them? MUCH thanks!

    1. Thanks Emily. It’s a balance. If I can squeeze the keyword towards the front AND create a great headline out of it, then great. If not, I just put the keyword somewhere in the title.

  147. My new product review site started off great when I went through the Google honeymoon phase then vanished for a week. Then started after a bit of social media SEO to rank some reviews in great places, now I **fingers crossed** seem to have been put on Googles radar and rank highly for more than one or two keywords. The temptation to do more SEO is there but I am trying to do everything naturally…anyway great site that I have just bookmarked!


  148. Hi Brian,

    “8. Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages”.

    I tried typign organic dog food into the same amazon search as you, and I got no suggestions, I only get suggestions on “organic”, such as “organic milk” “organic seeds” etc.
    Do you know another way to get these suggestions? Your example is not working for me

  149. Wow. Great post. I knew already a lot of these techniques, but the bucket brigade was completely new to me. I’ll try this instantly and let you know if this really converts. Thanks again.

  150. Brian I absolutely love this write up! I literally haven’t slept for 3 days now because my brain is going in a million different directions with ideas. I’ve forced my employees and wife to read it and I’m sure they won’t be the last victims!

    The subheading benefit concept is great and just makes sense!

    I’ve been signed up since last September, but never paid attention to you consistently…but I will now.

    I really appreciate your work,

  151. This is definitely great information, I’m going to put in practice all your SEO tips on my next blog. Love to get SEO recommendations for a Real Estate blog.

  152. Hi Brian,

    Awesome resource. I appreciate the hard and smart work that you did for this guide.

    Is there any advantage to show the date in search engines. If yes, how to do that? I checked that your posts in search engine carry dates. For example, check this:


  153. Awesome info,, cheers πŸ™‚ Will help me promoting my sister’s website looking at educational products for kids, games etc, the Udemy thing was very helpful. thanks again.

  154. Great explanation Brian. You put really hard work on it.. The screen shots you put in the article makes more understanding. Thanks for the valuable information. I appreciate your work.

  155. Hi Brian,
    after almost 20 years of successful SEO work, I am what you call a “Serial Skimmer”, but your post made it. I read it completely and have to say: Great Post – Your SEO tips ar not really new to me, but the combination with your copywriting tips are just great information. Thanks for leaving the usual “bullshit road” and provide useful information.

  156. Thanks for the bucket brigade technique reminder. I do use it often. It is quite worth to use it for retention and also psychological effect.

  157. Hi Brian
    Once again you have given me an extremely valuable educational experience. I am so grateful there are people out there who genuinely want to help. Every time I read your articles I feel as though I should mail you a check. I know that my current project will succeed and the inspiration and enthusiasm I owe to you. I wish I could do more, but from here on, I will refer as many other bloggers as I can. Thanks

  158. LOVED the bucket brigade concept. It always helps to lead people on in the first paragraph to grab their attention and literally force them to read the rest of the article. I’ll try it out in my next post.

  159. Interesting post. I like how you talked about experimenting with modifiers to the title and testing out rankings as a result of that.. Good SEO tips!

  160. I arrived to this post from an image search on Google. I guess the pictures and banners you put to break down the texts are also useful for traffic puller. I like your post and it changes how I think about writing online vs offline. I always treated them the same — but with online and SEO, I guess it’s time to let go that idealistic (traditional) style a little a bit on my blog. Thanks for sharing.

  161. Wonderful article Brian ! I found many things that I can implement/improve on my blog too such as proper usage of LSI keywords , use of title tag modifiers etc. Thanks for sharing this incredible article.

    I just subscribed to your blog πŸ˜‰ Keep up the good work and helping us πŸ™‚

  162. This was such a great read. I’ve learned so many new techniques and you’ve reminded me of a few tips I’ve forgotten about over time. You’ve shown me yet again that these ideas work, by keeping me on the page right to the very end. Great post. I look forward to sharing this with my marketing friends. Keep these coming!!!

  163. I like the idea to make people stay more time on site and for it long posts will do, and Dean you are doing that by making long posts, even I spent more than 20 min on this very post, Good, thanks

  164. re: SEO tip #8 hacking amazon tips, for long tail keywords,

    I done a quick keyword planner search for “organic dog food for small dogs” and couldn’t help but notice that exact phrase has “0” searches according to the google KWP,

    but the alternative ” organic dog dog food for small breeds” gets a couple hundred,

    so it’s probably important to point out, that it pays to incorporate keyword search numbers into this strategy, correct?

    1. Definitely, Shane. You definitely want to pop these keywords into the GKP to confirm that they get searches outside of Amazon.

  165. Awesome and mind expanding post. Just downloaded the checklist, and am going to start using some of these things today. Loved the skyscraper technique.and the Udemy approach.

    Things that I have known about but never really connected the dots from an SEO standpoint

    Just found your site thanks to Noah and the lads from AppSumo, and giving you and them a shout out.

    Great post.

  166. Hey Brian, this may not be directly related to the blog post. I noticed the majority of your blog posts have a ton of comments and because of this they make the page a lot longer.

    My question is since scroll depth is a huge factor in SEO do you belive that “longer pages” are better or worse in the long run?

  167. Extremely useful information as well. I really think your blog is the first stop anyone who is serious about Internet Marketing should make.

    Your in-depth analysis and quality sure exceeds industry’s standard by far.

    Thanks a lot, keep ti up πŸ™‚

  168. Brian –

    You’re an absolute beauty.

    I’d like to consider myself fairly knowledgeable in internet marketing and SEO, with 3-4 businesses that generate ~$200,000 online per month (I don’t say that to boast, more so to provide a sense of where I’m coming from). The content that you continue to publish far supersedes any other IM/SEO “guru” around today, in terms of TRUE value.

    These are the most actionable, helpful, and effective SEO copywriting techniques I’ve come across.

    You deserve every ranking that you have, simply because of the amount value to those who find your work. I would easily, and happily, pay $97 for a step-by-step walk through of the various techniques you’ve provided here.

    Thank you for Backlinko.

    Keep making history, man!


  169. Hi Brian, I didnΒ΄t spend 4 minutes on this page. I spent 2 hours. Such an awsome piece of content! I am using your website as an university for SEO, hope you donΒ΄t mind. The stuff you leave on each and every post is awsome and superactionable.

    It will be hard to apply all of these strategies but I hope they will stay in the brain and come up from time to time. I will directly apply (because I love it) “hacking Amazon”. And the Udemy one also gave me some great ideas.

    This is very inspiring. High quality White Hat SEO! πŸ™‚ Congratulations!!

  170. Can I just say I love the Bucket Brigades tip? I just went through my top 20 posts and started adding Bucket Brigades — turns out I had quite a few already in there, but most weren’t sitting on a line of their own. Now they are better showcased. Thanks for the tip!

  171. Hi Brian – thanks for this incredibly informative post. Regarding your Call to Action “Tweet This…” button – how do you get it to tie in to your number of shares at the top of the page (“To date, my post has over 2600 tweets…”). In other words, if someone clicks the Call to Action button, how do you get the number of shares to increase by 1? This may be a CMS-specific issue (we are using Hubspot and the share button at top seems independent to any other button on the page, even if it’s a social sharing button), but I’m not sure. Thanks for any help you can provide!

  172. What an incredible article Brian, I have learned a lot of stuff from this great article. Each of your posts provides value to readers and give them an opportunity to learn something new. Thanks Brian

  173. Brian I am so glad I found your website. I have just been reading through your 25K visitors per month and I am blown away because you make it easy and simple to follow. Do you put on webinars Brian?

  174. absolutely fantastic, in depth article. You shared plenty of useful tips, which explain the SEO theory in a simple way. I love the resources you have included – the canva, etc. I have saved your article and will be refering to it regularly. Brilliant work!

  175. Content writing is very difficult job if you don’t know what is SEO? Content play very important role, so always write meaningful, attractive and readable content for your website or blog.

  176. Hi Brian,

    As usual detailed, facts full and very useful.

    Since I started following your tips, tactics and teachings in building targeted traffic, I have seen great improvement on the quality of traffic my contents attracts.

    You’ve been such an inspiration to many of us, and is nice having a good guy like you around.

    The 16 SEO copywriting tips you shared here are exceptional, not our regular thrown around tips.

    Besides, this comment makes it number 500 for this article; great one.

    Thanks for sharing, trying to build something like this too.

  177. Hello Brian:
    I really enjoyed reading your post and learning new stuff. I am about getting into using Google ads for my site as recommended by a friend. After many research, I was wanted to know more about copywriting before embarking on my Adwords journey, hence your site.
    But I learned a lot more than I have ever from a site. Thank you and I will put the LSI to you too.

  178. Brian,

    Your seo copywriting article is a really, really good article. I’ve read it so many times. Until just a few minutes ago, there was a note above my desk for about two months reminding myself to “Remember Brian Dean:seo copywriting.” I just washed it off because I know I’m never going to forget your article. Thought you should know..

    Thanks for sharing your brain with us!!!


  179. Brian, this is an excellent, excellent resource. I can’t say enough good about it.

    I refer back to it on a regular basis as I am writing content as well as when I am working with my writers.


  180. I have 14 tabs open to look at other articles you linked from this post. This alone shows me you’re good ar what you do. Bravo!

  181. Brian, you are the bomb dot com, I teach DIY SEO for creative entrepreneurs who feel so overwhelmed by Google and you nail it every time! thank you for inspiring me and make me think about my own SEO and how I can get found for my own content. Appreciate you sharing your knowledge and thanks for heads up on latest Google update via your newsletter

  182. Thank you, Brian,

    Another one of your masterpiece. You are a Guru ! You post are so easy to understand and have such a great value. That I spent about 10 to 15 minutes on this post. No skimming. And I am certain I am going to come back and read it again few times to master each and every point you have mentioned.

    Last month I wrote a long post in weight loss niche and it got 2000+ visitors in 30 days and I am getting 30 to 40 visitors daily. This is up from average 300 visitors from previous months and 3 to 4 visitors daily.

    My goal is to reach 10000 in this month.

    Thanks again, regards.
    Amit Patel

  183. Brian, I read this article up to bottom, I think first session is a very good concept about Udemy part.I already try and I have learned new techniques. Really, enjoyed your great tutorial and next time I want to many good post, for your information I share your blog my every friend. Amazing!! Best of luck πŸ™‚

  184. Hi Brian…great stuff as always! I wanted to point out something about #1 that I think could benefit your readers. As a past Udemy instructor (we’ll save that for another discussion), I know how the ‘getting students’ game is played. Many (not all) instructors will give out thousands of free course coupons to build up their ‘students enrolled’ numbers to enhance their social proof. Udemy has changed their pricing and policies recently, but that method has run rampant.

    I would hesitate to look at the students enrolled number because most likely only a small percentage actually paid to enroll and if they did it may have only been for $1 (those type of coupons used to be more than attainable prior to recent changes). Again, not all instructors play by those rules, but it is/was prevalent.

    A better indicator would be the amount of reviews left for a specific course. Although reviews used to be able to be bought on sites like fiverr, they are actually a decent indicator of students that did indeed pay for the course and found the course layout/instruction good enough (or bad I guess if the reviews are negative) to leave a review.

    In your example above that instructor may have legitimately attained all of those students and the amount of reviews would be worth paying attention to for sure. I just wanted to throw a little caution to the wind and give your readers some extra food for thought (yes, I just used two idioms in one sentence, my work here is done…haha).

    All the best and thanks for the amazing resources!


  185. Brian, you never cease to amaze me, my friend! I am a very proud member of SEO That Works and just find it incredible how much knowledge I gain from virtually everything you publish. I truly stop what I am doing to listen and learn from only a few Internet Marketers online and you are one of those few. There are some absolute GEMS here that I never thought about before and already started integrating and noticing a difference.

    I have been using Bucket Brigades for a while now after reading it from you and they work like gangbusters. I love the advice about the modifiers and excellent tips to pick up additional LSI keywords.

    You are the master, my man! Keep doing what you are doing because you are making me better in the process and I am truly grateful for it! All the best!

  186. Brian, this guy literally copied your post almost word-for-word and is now ranked #4 in Google for β€œbucket brigades copywriting”

    You should either get a backlink from him or report him for duplicate content!

  187. Brian :

    It’s funny how your post got the two sides of my brain fighting. The other side wanted to leave already halfway through, the other one, wanted to keep going and dig for more. Thank you for all of these. Backlinko has become my link building bible!

  188. Wow! This is really interesting….

    Whenever I visit your site, I spent more than hours… you are saying 4 minutes! Well for me it’s 4 hours! πŸ˜€
    Hats Off! Thank you so much for keep updating things here. Love to be here. Recently I have purchased ScrapeBox and need lot help from you. Can you please suggest me any good tutorial??? :-))

  189. As always a great post with easy enough SEO tip to enhance your content. Just one question Brian, how do you actually create a bucket brigade? with a tool, I don’t have photo shop. Is there an online tool or WP plugin? Thanks again for the great tips, they are all great, I” be using many of them.

  190. Brian, if that post had an average on page time of 7 minutes, this one must be double that at least. This post requires a printed version, with coffee and highlighter. Very valuable and actionable information! Thanks for sharing.

  191. Hey Brian,

    Love your post! I always research the “potential interest” to my next piece of content to have benchmark. I assess traffic figures and social shares of top performing closely related articles and compare it to potential traffic that my article will receive if it get ranked on top positions for all it’s keywords. All you need is a small set of tools from Google and a keyword research tool of your choice. I also use in ideation stage to get questions that users ask google with my keywords.

  192. What I love about Brian’s articles is that the last item on the list is just as valuable as the first one on the list. So from a content writing perspective, that’s another rule he could add in here:

    Make every item in your list of content as good as all the others and remove the useless ones

  193. Thank you so much for your awesome content! Can’t believe an article of this caliber exists in the net for free haha. Thank you again so so much! πŸ™‚

  194. I was looking for the related search suggestions from Google and wasn’t seeing them…safe search was on.


    You have turn this off to see related searches #slaptohead

    Great article Brian!

  195. Hi Brian,

    Thank you for the great post. One question only. When I try to add Click-to-tweet link, it will not open it as a Twitter popup as it should. Instead it will open a whole new browser tab.

    I have tried in different ways and cannot make it open as a popup so I ask how did you do it?

    Other Twitter intents (Like, Follow me, official Twitter button) all work great. But Click to tweet does not. What should I do?

    1. Hey Egon,

      Lloyd here; CTO at Backlinko.

      We also noticed that the default Twitter ‘popup’ was starting to open in a new browser tab (which is a bit annoying), so we have a custom solution.

      You just need an “a” tag with “data-tweet”, “data-url” and “data-via” attributes πŸ™‚

      Hope that helps – Cheers!

  196. Hi Brian,
    I’ve been a silent reader of your blog for quite some time now. All your content is great and this post is super awesome. I really like the idea of using Udemy to make your content compelling.
    Your actionable tips never disappoint me. You talk actions rather words, and this is one of the main reasons I follow you .

    Keep it up.

  197. Hey Brian

    And I think I know a lot πŸ™‚ This are so great tips – especially Udemy idea. I already implemented some of your tips. I’ll let you know about results for this product page.

    Every time I see your post I say Oh no, I’ll need few hours for this πŸ™‚ But it’s worth it – thank you.

  198. Hello Brian.

    In 7, you say “put description in all pages”.
    But i see in your 3/4 last articles you are not using description tag anymore. Why? Is a experiment?

    Thanks and sorry my bad english.

  199. I found a small typo, so I thought maybe you will be interested in correcting it.

    “”So I made sure to pop the phase β€œemail list” “”

    I believe you meant to say: phrase not phase.

  200. Hi Brian! Thank you very much for the article! I am going to implement all your recommendations. Would like to ask you a question. It concerns point #5. As a rule, the perfect keywords for any website are those which are much searched for on the web, and at the same time there are less pages indexed by Google with those keywords. The volume search per month for β€œGoogle HATES your site” is 0, and there are about 30,900,000 results. And nonetheless you are ranking number one. All the laws are broken. Or am I wrong?

  201. This is one of the best, if not the best article I have read on copywriting (and I have been doing A LOT of research). It’s so comprehensive, understandable and applicable. Thank you so much for this, I have a feeling I will be referencing this post a lot

  202. These are some great suggestions Brian, I’ve been slowly implementing these for a while now.

    Doing so has led the average time on my site to just creep over 2 minutes, which is great!

    Just need to work on increasing the traffic to my site now, slowly getting there! Thanks for the tips and keep up the great work , your site is a godsend to people like me, who aren’t SEO experts!

  203. Hello Brian,

    I just thought about LSI Keywords and the use of Google Suggest / Autocomplete. There is quite a big discussion going on about semantic search and how search engines try to present the most ‘relevant’ search results.

    Then thanks to your post, Brian, I thought about Google ‘again’ and came to the conclusion: Google wants the most relevant term to show up in the SERPS, right? So the best way to use relevant and semantic phrases seems to be relevant phrases others type in the search field.

    Let’s say: Someone ist searching for “company culture”.
    I did the research with (just to mention where I did get the data from in case of Google Autocomplete).
    I receive a lot of relevant phrases and words which seem to be relevant for search engines – because users typed them in.

    But and here comes my question:

    How do I know, what kind of relevant phrases I include in a long article (in this example about “business culture”) and what relevant phrases seem to be more of an additional subject and would be great used as an anchor text to that article. Hopefully I made my point clear. πŸ˜‰

    Here you see:

    “why is company culture relevant to customer experience” is a relevant term or better question the given main-keyword but is less about “what is company culture” and more about “its effects to a certain business metric”.

    How do you see it, Brian? When analyzing the keyword-data, should one look at those keyword and select only those (for an article) which very close to one(!) search intent or doesn’t make it any difference?

    Maybe other readers of your blog ask themselves the same question – I am happy to connect. And thanks for your time and effort. πŸ˜‰


  204. Fantastic guide Brian! I have actually been looking for a guide to something like this, and I never realized how important copy can be just for SEO. Thanks for making this.

  205. I’m confused. Your email said this was a new post, but it’s clearly not. In fact, it doesn’t even look like it’s been updated (says last update was in January).

      1. Okay, well next time you should make it clear in the email that the post has been updated. I’m guessing I’m not the only regular who thought “This isn’t new. I’ve already read this,” and then clicked away.

  206. It’s Dave from the mini case-study. I can’t speak highly enough of the CTR technique, changing the headline to boost the CTR.

    I’ve boosted several articles up to Top 3 positions JUST by changing the title to a more emotional headline.

    I have another article which has gained several positions, the change was from:

    The Ultimate Web Design Questionnaire


    A Complete 70+ Website Design Questionnaire to Impress Clients

    and boy did that one soar! Now sitting nicely at #2 πŸ™‚

    1. Hey Dave, that’s awesome! Yup, CTR is becoming a bigger and bigger ranking factor. So it’s cool to hear what’s working for you to improve your site’s CTR (and rankings).

  207. Another smart article that just drives me nuts because I have so much on my plate to do. I want to dive into this, dissect every little morsel, and then apply it to half a dozen pages.

    Or at least have a team behind me that is as fired up about these opportunities as I am.

    I’m working on it and have personal projects in the queue where I will be revisiting this page in depth. Thanks for continuing to contribute and add value to the world, Brian.

  208. Hi Brian,

    It’s easy to tell how much you care about your work and how much experience you have from even the first few sentences of every post.

    I have noticed this: after every one of your blog posts, it seems that everyone and his grandma as using your suggested techniques – and not in a good way. I remember when your backlink article came out, suddenly my email was inundated with emails asking for backlinks using your exact template (still is). The problem is that people are using these techniques as quick fixes without understanding why they work, or actually taking the time to do them well and offer value. I foresee many posts still having the same drab, unhelpful copy, but now with bucket brigade phrases.

    Regardless, great tips. It’s impressive how you always take your posts to the next level πŸ™‚

    1. Terry, good point you make there. That’s why I call my suggestions “techniques”. As you’ve seen, people use them without a plan or context…and they don’t work as well. Techniques + plan = WINNING!

  209. I’m the content strategist on a very small marketing team – and my teammates have started teasing me about how often I talk about Backlinko and all of your amazing advice! I love the Udemy tip – will definitely start implementing as I move my strategy toward longer, less frequent blog posts for my company. Thanks for all of your amazing insight!

  210. Just touching on the Udemy idea, have a look at Amazon and look up books that are selling well and pay special attention to what “negative reviews” say, they may have missed out on a certain topic or there might be a customer pain point that you could create a blog post around or even get a content pillar built up for a missing service that no one else is focusing on. Great piece of writing Dean, as always! Been loving the STW 2.0 course!

      1. I’ve found that the reviews that are two to three stars are more useful. The one star reviews can be extreme/unreasonable whereas the 2’s and 3’s often share where it could be better.

  211. Hey there, I tested out the Click to Tweet tip. When the Twitter card is tweeted, I noticed that my meta picture for large Twitter cards doesn’t work – and instead creates a small card with no image. Do you know if this is just an issue of using the free version?

  212. I’m currently ranking #2 in for “seo-copywriter” and #6 for “seo-copywriting”. I can say with confident that I know what I doing. But nevertheless will I use this post to pimp my seo-copywriting game. Thanks Brian, good stuff

  213. Brian–I have to tell you honestly that in the 14 years that I have worked in SEO on my websites that I have never learned so much so fast so updated about SEO. Many of the awesome depth of resources and options you presented as tools to use to magnify website visitors are ones that I never knew existed and will now use routinely. Thank you for over-delivering your knowledge. Curt

  214. Thanks for this excellent post, Brian. I have sent it to our in-house copywriters for studying and implementing. Also, I enjoyed the tools you mentioned (Keyworddit and BloomBerry) and I will use them for a further a keyword research. Thanks one more time and keep killing the SERPs! πŸ™Œ

  215. Must say this article is awesome, i had to jot down some points on my notepad. Most are quite new to me, take for instance bucket bridges which I’ve never tried on my blog. I also just go to know about the APP (Agree, Promise, Preview) method of structuring posts, no wonder my attention was held all along till the 17th guideline.

    I just gave bloomberry tool a try, and must say its quite remarkable. I found a lot of comments related to my keyword, some of which i plan on incorporating into my blog post. Thanks for sharing this and taking time to update it.

  216. Wow, Brian.
    I feel like I’m back in school, with a big assignment to complete (implementing these techniques).
    I’ll report back on how my post did by adding some of your suggestions.

  217. Hey Brian,

    I am a great fan and an ardent follower of your blog. In fact, I owe my current job to you. Actually, me and my manager who hired me are your fan. And throughout my interview we talked about your SEO & Copywriting tips. One tip of yours that I blindly follow is to find the best/top ranking content for a specific keyword and beating it down in terms of visual appeal, length and information.

  218. Great article and awesome tips! Will start with Buckets Brigade tip and will be reviewing my site to make sure to incorporate all that I can. Keep up the great work Brian!

  219. Thanks for another informative article, Brain.

    I gave blogging and SEO a shot a few years back and saw no results. After recently stumbling across your blog, I decided to give it a try once again.

    And I must say, after implementing your techniques and tips, I noticed a HUGE change in rankings and traffic.

    I learned more from you than the courses I spent hundreds of dollars on. And for FREE, too!

    You’re awesome, man.
    Keep it up.

  220. Hi Brian, thanks for a copy of this via my email. But most importantly that you pointed out the skill about On Page SEO which is very crucial in SEO copywriting and yet i tend to ignore. Could you suggest the easiest tool to crack down this?

  221. Hi Brian great post,

    Can I ask do you write this posts all by yourself or do you have a team to help you?

    Seems like a post like this would take a week or two too put together?

    1. Hi Wade, I write all of the content. But I do have people help me design some of of visualizations. That said, it still takes two weeks to put together a post like this one.

  222. Hi Brian
    First off, congrats for such an amazing collection of tips. I am running a wordpress tutorials blog, just wanna ask is there any good resource to find longtail keywords other than bloomberry?


  223. I think you should include great aesthetics and design as part of SEO Copywriting as I see the amount of work you put into making great complimentary images for your posts.

    Really insightful content Brian, keep it up.

  224. Hello Brian,
    I have entered a keyword in Bloomberry and got 1000 results but how to select and pick words from it.

  225. Brian.. At first I’d like to thank you for this valuable post. I got so many new ideas. But Buckets Brigade, LSI keyword and Create your own keyword tips are really awesome concepts. But one thing: Is LSI keyword increase keyword word density of my contents? And if I use my own keyword in my content as focus keyword, then the keyword search volume is showing nil. In that case, what can I do? Please suggest me.

  226. The first thing I do when I see there’s a new post on Backlinko is this:

    *thank whatever diety I believe at the time
    *calm down (so excited for amazing content)
    *cancel everything and rush to the print office
    *give them a USB copy containing your article and have them print it out for me
    *save the papers in my desk shelf under lock and key

    Brian, your content is the Holy Grail. This is the main reason everyone loves your site so much – including Google

    Thank you!

  227. Hi Brian! It’s easy to forget the importance of #7. The focus usually is set on content and links and with this easy to fix method, you can make your content and links really count!

    Thanks for the reminder πŸ™‚

  228. Hi, Brian
    Great post!
    I have one question: as for the LSI keywords, how can I find it in google? and I tried your method ( for example, type: playstation RPGs in google search box), but there is no bold word or phrases in its search result, only “Playstation RPGs”,PlayStation, games, PS1 RPG ,PS1 games” were highlighted in red.
    if these is the case, Is there any other better way to identify LSI keywords?
    Thanks for your help in advance!

    1. Hi Mike
      Searching from Melbourne Au here are some of the LSIs which came up in Google’s “Searches related to playstation RPGs”
      There were:
      playstation 4 rpg
      dragon valor
      vagrant story
      Snes RPG
      playstation 4 mpg
      Chrono Cross
      Final Fantasy VII
      the best ps1 rpgs of all time
      underrated pix rags
      best playstation role playing games

      – all but the last 3, were hi lighted within the listings on the results page.
      The last 3 were part of the “Searches Related to playstation rpgs”

      I hope this helps.
      Mike Wills

  229. Hi Brian, Your articles are great. Here I have realised the importance of Copywriting. It seems that creating backlinks is not enough and we have to make the visitor stay on the website for a long time to increase the dwell time.

  230. Powerful stuff as always Brian! Went to check out bloomberry immediately and got a ton of ideas instantly. Thanks for that!! I’ve been a happy student of yours for a while and just love coming back to get the latest SEO hacks. Your work is amazing, please keep going.

  231. I found this blog via your youtube channel and am blown away by all the free content you give out. Thanks for sharing these tips.
    I use your list of Google power words after seeing that in one of your videos, but this post is just insane!
    A great article to come back to time and time again, Many thanks

  232. Hey Brian I wanted to add a little tip of my own:
    If you are using Udemy as source/reference for blog post topics then one can also reach out to the authors of the top performing courses.

    This could be a good way to get backlinks (as the author has already written a course and will obviously have interest in your blog post). Who knows maybe the author could be a future influencer too.

  233. Man, Brian, yet again you deliver amazing content. I especially liked the LSI tip. I have heard it before but it’s a great reminder. I don’t know how you find the time to make these epic posts

  234. Hey Brian

    I have to tell you, your posts are amazing, and this is no different. I love how practical and insightful all of your tips are. Thanks so much man. I have already improved the rankings of 2 of my clients’ posts just by following some of the tips in this post. And you are 100% correct, Bloomberry is a GOLD MINE. I just found 3 ideas that I will be producing content around.

  235. As always, plenty of information to absorb, ponder and implement. I’m loving the Bucket Brigade advise. I work with retail clients, where new technology is involved, so small spoon fed bites and pictures really help. Thank you Brian for all the great content!

  236. One of the most amazing posts I’ve read before. There are no words about keyword density or keywords in h1. Most of all I liked the idea of collecting keywords from forum topics.

  237. You know the best thing about your articles Brian?

    They are long but we never quite feel like they are lengthy. Credit goes to how you put stuff together and present to us in a simplified manner. Kudos man!

    As usual, learned a lot from this piece too. Keep them comin’

  238. Hello Brian. I have a question.. content marketing is very essential and producing engaging content is important. However for business sites, like the one selling sports shoes or car dealership sites, how do we create engaging content? Do we have to rely on backlinks? And even so, how do we create relevant backlinks for such businesses?

  239. Amazing post Brian! Loved all the tips. I knew about using Amazon Kindle books to get article outline ideas but never thought about using Udemy, super cool!

    Also loved the bucket brigades, definitely need to try that one as soon as I start writing my own content πŸ™‚


  240. Hey there Brian,

    Another awesome post!

    Do you leverage heat map software to identify points where visitors stop scrolling to add in Bucket Brigades or do you sprinkle them in continuously throughout your posts where you think they fit best?

  241. I read this a month ago, and I applied some of the tactics on my new tech blog. Holy, I’m on the 17th result for my target keyword when I didn’t even expect to be in the top 100 results.

    Getting an average of 5-10 organic traffic to my 1-month-old blog. This is so amazing. Thanks Brian, love your tactics, bro!

  242. Hi Brian
    Read this article which was really informative I must say – so much so that I signed up to downloaded the pdf.
    One question regarding the pdf – in section 6 relating to directories you include Yahoo! Directory. Is it still in existence?

  243. Bucket brigades are absolutely huge! After tinkering around a bit, bounce rate lowered and time on site went up.

    No one wants to see a solid paragraph of text, so breaking them up into easily digestible chunks definitely keeps the reader happier.

    Good job, Brian!

  244. Yet another epic post. A wonderful example for us. Thanks.

    As an aside, can you tell me which comment plugin you are using? Looks very simple and clean, but is obviously effective for you. Thanks!

  245. Hey Brian,

    Awesome article here.

    I’ve just finished a 6,000+ word article and I’m going through it using your techniques.

    Already found that I could do with changing my intro!

    Really like the bucket brigades and the Udemy hack for finding compelling sub-headings.

    A really cool tool I use all the time is the HemmingwayApp.

    I put my content in there and it tells me which sentences are hard to read so I can make them shorter, break up paragraphs and find the perfect places to put my bucket brigades.

    My articles come out really readable, well formatted and ready for upload.

    Thanks again,


  246. Hey Brian,
    I applied bucket brigade technique in my blog posts and guess what? bounce rate decreased rapidly, page time got high-ups.

    Next time will apply the APP formula for sure.
    Thanks for sharing. Keep up the good work!

  247. Hey Brian! Loved the article and have implemented some of the techniques into my blogs (: I was curious what plugin or if it is code, you use to make those subtitles pop!


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