SEO Copywriting: 17 Powerful Secrets (Updated)
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SEO This Year (exit intent)

SEO Copywriting: 17 Powerful Secrets (Updated)

Brian Dean

by Brian Dean Β· Updated Mar. 14, 2018

Knowing SEO is great.

Knowing copywriting is great.

But when you can do BOTH?

That’s when you can slap an “S” on your chest…

…because you’ll be unstoppable.

And today I have something that will make you feel like you have SEO superpowers:

17 insanely actionable SEO copywriting tips that you can use right now.

1. Use Udemy to Make Your Content 2-3x More Compelling

Look:

Most people think SEO copywriting is all about putting words after words.

But in my experience, the STRUCTURE of your content is just as important as the writing itself.

And what better place to find proven content structures than Udemy?

udemy homepage

(In case you’re not familiar with Udemy, it’s a MASSIVE directory of online courses)

Here’s how you can use Udemy to make your next piece of content 2-3x more compelling:

First, head over to Udemy and enter a keyword.

For example, let’s say you were writing a blog post about photography. You’d search for “photography”:

Udemy will show you all of their popular photography courses:

Next, pick a course with a lot of reviews.

Here’s one:

Once you pick a course, take a look at how many people have already enrolled in it.

As you can see, over 70,000 people have enrolled in this photography course:

Do you see how huge this is?

You’re looking at content that 70,000 people have shelled out cold hard cash to get access to.

That means you don’t need to rely on your Spidey sense. You KNOW there’s going to be demand for your content.

Thousands of people have already voted…with their wallets.

Now:

Once you’ve found a popular course, scroll down to the “Curriculum” section.

That’s where you’ll find the proven structure you can use for your next blog post, video or infographic:

Obviously, you don’t want to rip off the instructor’s course.

But you can use bits and pieces of the curriculum for your outline:

Now that you have your outline, it’s almost time to put pen to paper.

Before you do, make sure to read the next technique on my list…

Tweet this SEO Copywriting technique

2. Add “Bucket Brigades” To Slash Bounce Rate and Boost Time On Page

When someone lands on your site from a search engine, two things can happen:

They either leave right away…

…or they stick around.

And when people stick on your page like superglue, Google thinks:

“This is a great page. Let’s give it a rankings boost.”

But when people leave your site like a sinking ship…

That’s when Google drops you like a stone.

(This is Google’s Rankbrain algorithm in action)

The bottom line?

If you want higher rankings, you NEED to keep people on your site.

How? Bucket Brigades.

Bucket Brigades are words and phrases that keep people on your page.

For example:

You may notice that I tend to use short sentences that end in a colon, like this:

That’s a Bucket Brigade.

But what are Bucket Brigades, exactly?

Bucket Brigades are an old school copywriting tactic that were originally designed to keep people reading sales letters.

I’ve adapted Bucket Brigades for SEO content and the results are, well, crazy.

In fact, here’s Backlinko’s average time on page:

Yes, that’s 4 minutes.

A good chunk of that above-average Time on Page is due to the fact that I sprinkle Bucket Brigades into every post.

Now it’s time for me to show you how to use Bucket Brigades to boost your Time on Page:

First, find a place in your content where someone’s likely to hit their browser’s “back” button…

…and add a Bucket Brigade.

Start with your intro.

Here’s an example where I used two Bucket Brigades in my intro:

(By the way, the Time On Page for that post is over 5 minutes):

You also want to use Bucket Brigades in the middle of your content.

Here’s an example from one of my recent guides to keyword research:

Bottom line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.

You can make up your own Bucket Brigades…or you can use these tried-and-true Bucket Brigade classics:

  • Here’s the deal:
  • Now:
  • What’s the bottom line?
  • You might be wondering:
  • This is crazy:
  • It gets better/worse:
  • But here’s the kicker:
  • Want to know the best part?

And — bada bing, bada boom — you’re set.

Once you’ve added a few Bucket Brigades, move onto technique #3…

Tweet this SEO Copywriting technique

3. Add These Words To Your SEO Content (And Make Google Happy)

Today’s super-smart Google doesn’t care how many times you cram a keyword into your article.

Instead, it pays close attention to Latent Semantic Indexing (LSI) keywords.

(LSI keywords are a fancy way of saying: “synonyms and closely related words”)

And these LSI keywords help Google understand what your page is all about.

For example, let’s say you write an article optimized around the keyword “cars”.

How does Google know whether your page is about:

  • Cars the vehicle
  • Cars the movie
  • The 1970s rock band (with awful hair)
  • The Canadian Aviation Regulations (CARs)

The answer? LSI keywords.

For example, when Google sees a page with LSI keywords like this…

…they know the page is about the cars you drive.

But when Google sees a page like this…

…they know it’s about Cars the movie.

So how can you add more LSI keywords into your content?

I’ll explain with an example:

Let’s say your keyword was “playstation RPGs”.

First, search for that keyword in Google:

Then, scan the page for bold words and phrases that aren’t the keyword you just typed in.

Here are some examples from Google’s first page:

See how Google bolds words like “Final Fantasy VIII” and “PS1”?

This means that Google considers those terms VERY similar to the keyword you just searched for.

(In other words, LSI keywords)

Finally, sprinkle these bold terms into your content…

…and you’re ready for secret #4.

Tweet this SEO Copywriting technique

4. Rank #1 in Google With This SEO Copywriting Secret

Bold promise? Definitely.

But stay with me.

What’s the big secret I’m talking about?

Create your own keywords.

I’ll explain.

If you search for your brand in Google, you probably rank #1.

You may not have thought about it, but your brand is a keyword

…a keyword that you automatically rank #1 for.

But why stop there?

You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.

For example:

You’ve probably heard about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your site.

Because I branded my strategy “The Skyscraper Technique”, I now have a pipeline of extra visitors coming to my site everyday.

In fact, according to Google Search Console, the keyword “Skyscraper Technique” gets 1,093 searches per month:

Because I rank #1 for that keyword (and appear in the answer box) , I get the lion’s share of those 1,103 clicks:

Bottom line?

Whenever you develop a unique strategy, tactic, or technique…

make sure you slap a branded name on it.

When you do, you’ll get a bunch of extra organic search traffic.

Tweet this SEO Copywriting technique

5. Stalk Forums for The EXACT Words Your Readers Use

A while back I published a post called, “Why Google Hates Your Site (Hint: It Has Something to Do With TrustRank)“:

With this post I decided to go after a keyword that my competitors wouldn’t bother targeting…

…even though it gets a decent amount of searches.

What was the keyword?

“Google hates my site”

Believe it or not, I didn’t pull this keyword out of thin air.

I chose this keyword because I saw A LOT of people in SEO forums saying things like this:

And if people post something in a forum, you can bet your butt that they also search for the same thing in Google.

So I decided to use a variation of that keyword in my post:

Today, besides ranking #1 for my target keyword (“Google TrustRank”)…

…when someone searches for “Google hates my site” (and other variations of that search), I show up in the top spot:

How can you use this technique to get more traffic?

First, optimize your page just like you normally would (If you need a hand, check out these 14 advanced on-page SEO strategies).

But before you hit “publish”, scan forums for words and phrases people tend to use around your topic.

For example, let’s say your primary keyword was “organic vegetable gardening”.

You’d search in Google with inurl:forum + “organic vegetable gardening”:

This will bring up a bunch forum threads around that topic:

Skim the first few threads that you find.

When you see a phrase that seems like a good fit…

…search that phrase Google:

If a lot of results pop up (like with this example), add those words and phrases to your post.

And you’re good to go.

Tweet this SEO Copywriting technique

6. Here’s How to Get More Social Shares From Everything That You Publish

Here’s the deal:

Sure, social sharing buttons can help you get more shares…

…but in most cases, they’re not enough.

Instead, I recommend tapping into a copywriter’s best friend:

A call to action.

Let me explain.

A few months back I published “17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today“:

To maximize the amount of shares this post got, I included a “click to tweet” button underneath each item on the list:

To date, my post has over 2900 tweets…

…and a good chunk of those 2900 tweets came from my “click to tweet” buttons:

Here’s how you can do the same thing:

First, find a super actionable tip or strategy from your post.

Next, head over to ClickToTweet.com. Click on “basic link”:

Turn your actionable tip into a tweet:

Then, click on “Generate new link”.

Grab the link…

…and pop the link into your post.

You can use buttons like I did. But plain-text links also work great:

Whether you use a button or a plain link, definitely add at least one “click to tweet” call to action in your next post.

Tweet this SEO Copywriting technique

7. Here’s How to Get More Search Engine Traffic…WITHOUT Higher Rankings

Here’s something we can both agree on:

The higher you rank, the more clicks you get, right?

Well…not really.

It turns out that you can get more search engine traffic…WITHOUT higher rankings.

Hit “play” to learn how this powerful strategy works:

Once you’ve finished watching the video, it’s time for SEO copywriting secret #8.

Tweet this SEO Copywriting technique

8. Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages

With giants like Amazon dominating the first page, it’s not easy for an ecommerce site to practice effective SEO.

Despite that fact, I still see small ecommerce sites beat the odds.

Their secret?

They target long tail keywords that most of their competitors don’t know about.

Here’s how they do it (and how you can do the same thing):

First, search for a product that you sell on Amazon.

For example, let’s say you run an ecommerce site that sells organic dog food.

You’d search for “organic dog food” in Amazon:

But don’t hit enter!

If you wait a second, Amazon will show you long tail keywords related to that keyword (just like Google Suggest):

Grab one of those keywords and pop it into Google.

Check to see if the first page for the long tail keyword is less competitive than the one you’re currently targeting.

Usually, it will be:

(As you can see above, the Page Authority of the top 10 results for “Organic Dog Food” is X% higher than the similar, long tail keyword)

And because Amazon Suggest keywords are so laser-targeted, they tend to convert GREAT.

Finally, sprinkle those keywords into your product and category page copy (and in your title and description tags):

As soon as you’ve added long tail copy to your product and category pages, move onto the next tip on the list.

Tweet this SEO Copywriting technique

9. Gobble Up More Long Tail Traffic With “Title Tag Modifiers”

If you want more traffic from long tail keywords, the solution is simple:

Add “modifiers” to your title tag.

What are “modifiers”?

Modifiers are words that you add to your title tag…

…words that get your site in front of more long tail searchers.

Here’s little case study of this strategy in action:

A while back I published a guide called “Link Building: The Definitive Guide“.

And the title tag I used was simply the name of the guide:

At the time, I thought to myself:

“This title tag is short and sweet. It also includes my target keyword. This is a great title tag.”

But I was wrong.

I quickly realized that I could get MORE traffic to that page if I added a modifier.

So I added the keyword “SEO” to my title tag:

Thanks to that simple tweak, my page ranks for keywords that I would have NEVER thought to optimize around…

…like “SEO link building” (590 searches/month):

And “link building SEO” (90 searches/month):

According to GWT, those two keywords bring in 139 targeted visitors per month.

All from (literally) 28 seconds of work.

How can you do the same thing?

First, find a page on your site that has a short title tag (between 25-40 characters).

Then add one or two of these modifiers from this list:

  • “How to…”
  • The current year
  • Review
  • Best
  • Fast
  • Checklist
  • Guide
  • Tips
  • Easy
  • Simple

You won’t be able to predict exactly what keywords these modifiers bring in…

…but you’ll get more search engine traffic than you would without them.

And that’s what really matters πŸ™‚

Tweet this SEO Copywriting technique

10. Skyrocket Time On Page With This Intro Formula

As you saw earlier, Backlinko rocks an above-average Avg. Time on Page:

I already told you that Bucket Brigades were a big part of the story.

And now I want to show you another technique that makes Google searchers stick to my site like superglue:

My battle-tested blog post introduction templates.

And today I’m going to share one of my favorites:

The APP Method.

Here’s what it looks like:

As you can see in the graphic, “APP” stands for: Agree, Promise, and Preview.

Let’s break each element down:

First, we have Agree.

Start your introduction off with an idea or concept that a Google searcher will agree with.

This shows them that you understand their problem.

Here’s an example from my post on creating a Social Squeeze page.

That’s something people searching for my target keyword (“squeeze page”) know to be true.

Now that you’ve got them nodding their head in agreement, it’s time for the Promise.

The Promise is where you give them a peek into a better world.

Here’s an example from my Social Squeeze Page Post:

Finally, hit them with The Preview.

Don’t beat around the bush. Just tell them exactly what you have in store for them.

Once you put the finishing touches on The Preview, you’re set.

You now have an intro that keeps Google readers on your site…

…and a page that Google will want to show to more people.

Tweet this SEO Copywriting technique

11. Add More LSI Keywords With “Searches Related To…”

Remember:

Like I mentioned in item #3 from this list — the more LSI keywords you embed into your content — the better Google understands what your page is about.

Now I’ve got a mini case study that will show you how to reveal even more LSI keywords that you can use.

A while back I wanted to add a few LSI keywords to my post, “On-Page SEO: Anatomy of a Perfectly Optimized Page“.

First, I searched for my target keyword (“on page SEO”) in Google:

Next, I scrolled to the bottom of the first page. This is where Google shows you “searches related to…” keywords:

These are PERFECT LSI keywords to include in your content.

I grabbed any LSI keywords that made sense and popped them into my content.

For example:

And I was good to go.

This technique has a bonus benefit:

“Searches related to…” keywords help you rank for long tail keywords that may not show up in the Google Keyword Planner:

That means more traffic for you.

Tweet this SEO Copywriting technique

12. Borrow Headline Formulas From BuzzFeed

It’s funny:

A lot of content marketers hate on “clickbait” sites like BuzzFeed.

Me? I think they’re geniuses.

Their meteoric growth speaks for itself…

Seriously. Buzzfeed.com went from zero to a top 50 site in the US…practically overnight.

Besides, it’s hard NOT to love headlines like these:

And they’ve proven that their headline formulas grab people by the eyeballs.

For example, item #9 from this post may have caught your eye:

The idea for that subheader came from a post on BuzzFeed:

And you can do the same thing.

Just check out some recent posts on BuzzFeed and other clickbait sites…

…and adapt them for your blog post titles and subheadings.

Obviously, some of their headlines are over the top.

So I’ve put together a few Buzzfeed-style headline templates that grab attention…without going overboard:

  • 25 ___ That Will Change The Way You ___
  • I Tried ___. And Even I Was Surprised About What Happened Next
  • This ___ Makes ___ 10x Better
  • Here Are 11 ___ That ____. And They’re Backed By Science
  • Use These 20 Simple Hacks For More ____. #5 Is Awesome
  • When You Learn About ___ You’ll Never ____ Again

Tweet this SEO Copywriting technique

13. Uncover “Hidden” Keywords With Keyworddit

Do you use Reddit for keyword research?

If not, you should .

After all, Reddit users discuss every topic on planet Earth…from toasters to tripods.

There’s only one problem with this approach:

Combing through Reddit is a huge pain!

Enter: Keyworddit.

Keyworddit does the combing for you.

Just choose a subreddit…

…and you’ll see terms that people use when they discuss your topic.

Very cool.

Tweet this SEO Copywriting technique

14. This Strategy Stops “Serial Skimmers”

Everyone and their mom knows that subheadings make online content easier to read.

To illustrate how much subheadings help, here’s the example I showed earlier in this post:

If you’re human, you prefer the post on the left.

Now:

Subheadings are just ONE way to break up your content.

Magazines use dozens of different techniques to break up walls of text.

Here’s an example from an Inc. magazine I have lying around:

And when you use the 3 magazine-inspired techniques I’m about to show you, you’ll stop “serial skimmers” in their tracks.

Technique #1: Quote Boxes

Whenever you quote someone, put that quote in a box. Here’s an example from Backlinko:

Technique #2: Sidebar Callouts

This is another magazine staple.

Whenever you have content that complements your post, put it in a callout box.

I use these quite a bit at Backlinko.

Technique #3: Section Banners

This technique a bit more involved…

…but it’ll make your content look ΓΌber professional.

Just add a custom banner underneath each subheading, like this:

See how nice that looks?

You can get these custom banners made at a freelance site like Upwork.

Or, if you’re in the mood for DIY, Canva works well too.

Tweet this SEO Copywriting technique

15. Use Short URLs To Improve CTR (And Rankings)

Can short URLs really help your site rank higher in Google?

Our search engine ranking factors study found a significant correlation between short URLs and higher Google rankings.

The question is: why do shorter URLs tend to perform better in Google?

First, short URLs make Google’s job easier.

As you know, Google uses your URL to understand what your page is about.

That’s why a URL like:

www.website.com/your-keyword

Is better than:

www.website.com/12/15/2017/your-keyword-and-why-it-is-important

Second, short URLs=better CTR

Here’s what the data says on this:

This makes sense if you think about it…

URLs are a “high level” summary of your page’s topic.

But if your URL is a mile long, Google searchers are going skip right over it and click on another result.

In fact, Google hates long URLs so much that they now automatically re-write long URLS as short URLs in the search results:

That’s why I recommend simple-yet-descriptive URLs like this:

(Quick note: Are your URLs already long? I don’t recommend going back and changing them. It can cause serious technical SEO issues. Just apply this rule to future pages that you add to your site).

Tweet this SEO Copywriting technique

16. How to Increase Traffic by 71.6% With One Tweak (Mini Case Study)

Last year Dave Attard had a problem…

He spent a ton of time creating this impressive web design checklist:

This guide was so good it even started to rank in the top 3 for his target keyword.

Unfortunately, this top-3 ranking didn’t generate as much organic traffic David was expecting.

That’s when he realized that he could boost his traffic with a better title tag.

His original title tag was good…but had lots of room for improvement:

He improved his title in two ways:

First, he added a number.

Copywriters have known for years that numbers=clicks.

That’s why David added a number to his title.

David also added some emotion to his title. Studies show that emotionally compelling headlines get more clicks.

That’s why David added the word “Amazing” to his title:

The result?

A 71.6% boost in organic traffic.

Pretty cool, right?

Tweet this SEO Copywriting technique

17. Find KILLER Long Tail Keywords With The BuzzSumo Question Analyzer

Want a list of long tail keywords that your competition doesn’t know about?

Look no further than the new BuzzSumo Question Analyzer:

Here’s how it works:

Enter a seed keyword into the tool:

Then it will will scrape the internet to find questions and topics around your keyword:

Because most of the questions and topics don’t contain your seed keyword, your competition doesn’t know about them.

Gold. Mine.

Tweet this SEO Copywriting technique


You’ve read about the 17 SEO copywriting techniques. Now it’s time to implement them.

The first step?

Leave a comment to let me know which technique you’re going to try first.

Ready to implement Bucket Brigades?

Or maybe you want to try the APP Formula.

Either way, leave a quick comment below right now.

694 Comments

  1. Angelo Albertini Avatar Angelo Albertinisays:

    Incredible Article! Once again I’m learning new SEO techniques ‘week in week out’ with all of your SEO strategies and tips. Thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Angelo.

      Not sure I can bring something fresh every week, but I try to publish content as often as I can πŸ™‚

      1. Angelo Albertini Avatar Angelo Albertinisays:

        Trust me Brian, your website is so resourceful I’m probably discovering and learning new stuff daily not weekly πŸ™‚ !!!!

        1. @Angelo – I have been reading Brian’s posts for a long time now and trust me or not I love to re-read most of his content because everytime I do that I take away something new.

          I stumbled upon this website when I was one of those “publish 10 posts a day and wait for traffic” kind of bloggers. Brian’s techniques have made me become a much better blogger and a have a relaxed schedule. Good luck.

    1. Hey Angelo,

      For sure, make sure you test them out.

      I’ve been very grateful for these tips he has shared.

      Thanks,

      Chris Pontine

  2. I have to bookmark this for later, just had a quick glance but there are several amazing nuggets in here. I’m always happy to read tips outside of traditional SEO and you put a LOT of creativity in this article. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Philip. I’d like to see what you think after you have a chance to dig through the post.

      1. My favourite is the HARO tip and I think it’s very helpful.

        I also love the Udemy one, because I recently turned an article into a course but didn’t think of doing it the other way round.

        Fantastic stuff as always πŸ™‚

        1. Brian Dean Avatar Brian Deansays:

          πŸ™‚ Awesome Philip

  3. Omar Nawaz Avatar Omar Nawazsays:

    Great Article Brian. I will be using all those techniques you have mentioned and see which works best for me. Some great ideas you have shared with us once again. Thanks Brain!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Omar. Let me know how they work out for you.

  4. Explosive post! Made me think a lot harder. Thanks bro πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      That’s a good thing, right Sam? πŸ˜‰

  5. LOVING this post, Brian! The Udemy idea is priceless. And the Bucket Brigade: What can I say?
    Thanks for all this great info. Am bookmarking and sharing it now.
    Sue

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Sue. Yup, Bucket Brigades have served me well πŸ™‚
      And thanks for sharing. You rock!

  6. This is literally DAYS of reading. Thanks for putting this all together & sending me the link. Incredible resource (and love LOVE the Udemy idea.)

    1. Brian Dean Avatar Brian Deansays:

      Imagine writing it πŸ™‚

      But seriously, thanks Matt. Glad you enjoyed the post!

  7. Great post, Brian! I especially enjoyed #11, the APP method. I think that’s a great way to write an introduction to a blog post. The only problem with posts like this is that I’ll spend hours reading it and trying to implement all the suggestions on my site.

    The LSI suggestions are great. I’ve been doing that for some time now thanks to a suggestion I read at Neil Patel’s blog.

    I can’t wait to see what you’re going to blog about next!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Randy.

      I know the feeling. I get overwhelmed too. That’s why I asked everyone to pick 1 or 2 to start with. That way people can take action and come back to the rest later πŸ™‚

      1. Yes, how long did it take to put it down? That would be interesting to know. Impressive amount of quality work here. Thanks for sharing.

        1. Brian Dean Avatar Brian Deansays:

          Luca, this post took me around 20-hours from start to finish.

  8. Rick Avatar Ricksays:

    how did you make those cool social share buttons? Was it a plug in?

    1. Brian Dean Avatar Brian Deansays:

      Rick, I actually hired someone on Fiverr to make them for me.

      1. rick Avatar ricksays:

        Cool. I guess its just an image you upload? Perhaps this little button can even be made on canva too? Would you mind sharing the dimension of the button?

        1. Brian Dean Avatar Brian Deansays:

          Yes, exactly. Nothing complicated. Just a linked image. You could definitely make it in Canva. The images in this post are 641×105.

  9. I run a site about VPNs. I’m going to use Bucket Brigades first. It can be done quickly with existing copy. Readable and well structured content counts as Brian shows his readers with every piece he crafts. The values for average time on page speak for themselves.

    1. Brian Dean Avatar Brian Deansays:

      Great idea, Harald. That’s true: Bucket Brigades are super easy to implement on older content. Just add a few and you’re good to go.

  10. Lex Avatar Lexsays:

    Brian, By the time I got to the bottom of your post I saw Zero comments and only 2 Tweets. I thought “This is not possible with such a great post”. So I hit the refresh button and saw 11 comments, 19 Tweets, 5 likes… All in the time it took me to get to the bottom of your article πŸ™‚ Congrats on a great post!

    1. Brian Dean Avatar Brian Deansays:

      LOL. That’s funny, Lex.

      Yup, at 4k words this takes a while to get through.

      1. Darren DeMatas Avatar Darren DeMatassays:

        4K is the way to go!

  11. As always, every one of the techniques are golden.

    Every time I think that you’ve ran out of new ideas, you come up with more. Thanks for sharing this.

    How did you go about creating your tweet button? Did you get this from somewhere?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Chris. I have a lot more up my sleeve too πŸ™‚

      I actually hired someone on Fiverr to make it for me. I found a similar button and asked them to make one for me.

  12. ag Avatar agsays:

    Thanks Brian this is some next level stuff and yet really consistent with old-school copywriting wisdom. Love the way you brand the techniques.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, AG. I’m a huge fan of applying classic copywriting techniques to SEO. They never go out of style πŸ™‚

  13. Bryan Harris Avatar Bryan Harrissays:

    woa.

    In May I’m going back through my Top 10 posts and optimizing for search. Will DEFINITELY be using this as a resource for tweaking my copy then! Great resource. Thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Bryan. I look forward to hearing how these techniques work out for you πŸ™‚

  14. As usual, awesome post!
    This is one of the best SEO related posts I’ve ever read. I’ve just saved it on Pocket to read it again and again and to implement all the tips.
    Thanks for sharing. You are AWESOME!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Istiak. Make sure to update everyone after you’ve given one of the techniques a shot πŸ™‚

      1. Hello Brian

        I’ve just had a look in the source code of this page and was surprised to see that you don’t what your page to be indexed:

        What is your intent behind this approach from an SEO perspective?

        Harald

  15. Fantastic article, Brian! A plethora of valuable tips and I especially enjoyed your simple explanation of LSI keywords. Thanks!

    P.S. This is proof that your email CTA for comments works like a charm πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Jared. I felt like the internet needed a simple explanation of LSI.

      πŸ™‚

  16. Your post is filled with so much useful information, I don’t even know where to start! Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Oliver, I’d start with technique #1 πŸ˜‰

      But seriously, glad to see that you enjoyed the post!

  17. Great post Brian !
    Loved the Bucket Brigade trick!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Kaushik. That’s one of my favorites too πŸ™‚

  18. Great stuff once again! I have a few posts sitting in my queue that need to be polished up a bit before publishing. I’ll definitely be implementing a few of these tips into each of them.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Chris. Great idea. These should definitely help you get more juice out of those upcoming posts.

  19. I’m glad you addressed the sub-headings, it’s one of the most common mistake writer’s make (I’m guilty of it sometimes as well).
    You spend effort up front to get the reader’s attention with your headline and intro, but you need to occasionally peak that curiosity with your headlines throughout the article, instead of just writing the first bland headline that comes to mind.
    Great stuff as always Brian, gave me a few things to think about.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dale. To be honest, I’m guilty of it too. But lately I’ve made it a point of emphasis in my writing and it seems to help.

  20. Solid Gold stuff here Brian- Thanks!

    The Udemy idea is so great because you KNOW you’re writing content that is proven- people have paid to get it.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome. EXACTLY, Walt. No guesswork required. That’s why I love that technique so much (and put it first on the list).

  21. Hi Brian , cant handle so much knowledge and awesomeness in one go will save the PDF and will go slow ! Thank you so much.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Kaylan.

  22. Rafael Avatar Rafaelsays:

    Gonna use all of these techniques when writing my next blog post today. BTW, have you tried Vectorfy? I am thinking of subscribing. Do you know if it works?

    1. Brian Dean Avatar Brian Deansays:

      Way to put things into practice right away, Rafael. Rock on. I’ve never heard of Vectorfy before.

  23. Damn there’s great stuff here – again!
    Regarding section banners/headers – I’ve started using css for those so they look kinda like graphics (if not quite as fancy) but are really just text and I use a wordpress shortcode to insert them wherever needed so it’s nice and easy for those like me who are graphically challenged. You can see an example in my latest post here:
    https://www.womplify.com/blog/marketing-automation/

    1. Brian Dean Avatar Brian Deansays:

      Thanks Rob. I never even though to code them. But I guess if you’re going to use them a lot you might as well code em’ up.

  24. Matt Avatar Mattsays:

    Another great post, as usual. I’m looking forward to applying these to my new site. Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Matt. Keep me posted

  25. Awesome stuff… loving the tweet feature you’ve added! (I might steal it) πŸ˜›

    1. Brian Dean Avatar Brian Deansays:

      Thanks Alan. Go ahead πŸ™‚

  26. I run a site about Internet Marketing. I’m going to use APP method first.

    P.S: Really like this blog post, it provides nearly, or even more than what some paid courses does.

    1. Brian Dean Avatar Brian Deansays:

      Thanks, Ivan. The AAP Method is a good one to start with for sure. Let me know how it goes

  27. Simply amazing stuff. hats off to your sir!
    Got the site open in another tab now and seeing some many changes I can apply today.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Azzam. And big props for putting this into action so quickly πŸ™‚

  28. It’s always big miracle day for me, once i received an update email from you Brian. Can’t lose every single update even on some comments that is well collaborated and i found a lot of great fresh strategies. Thanks Brian! Bookmarked it and well definitely read when i get home.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Toto. I appreciate that πŸ™‚

  29. Such a good post !

    I’m going to read it again to memorize these “copywriting secrets”.

    Thanks for the Bucket Brigade trick ! I was looking for a way to keep people longer on my website :).

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dany!

      Definitely give Bucket Brigades a shot. They definitely make a dent.

  30. Jesus! What a post!
    Kept me glued to the page Brian
    Now, I know and can use the Bucket Brigades πŸ˜‰

    1. Brian Dean Avatar Brian Deansays:

      Glued to the page you, say? Must have been all those Bucket Brigades πŸ˜‰

      Glad you liked the post, Enstine.

  31. I run a site about web hosting. I’m going to use all the techniques. Really great Brian and wonderful. You have allegiance for your work.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good Asher.

  32. Great article Brian.
    Just wish had included a checklist of these awesome tips.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Umang. It’s in the works πŸ™‚

  33. It’s wonderful to find the guy holding the loaf of bread finally. I’ve been following the breadcrumb trail on how to write better blog posts, and utilize the SEO for my subject area, and here you are. Thank you.

    1. Brian Dean Avatar Brian Deansays:

      Well said, Mary.

  34. Great post (I’m sure your still not tired of hearing that right?)

    If your anal about your content (like I am):

    Here’s a small type-o I found:
    “As you can see in the graphic, β€œAAP” stands for: Agree, Promise, and Preview.”

    See it?
    It should be APP – not AAP.

    See what I did with my comment here? I’m learning already.
    πŸ™‚
    Thanks for the excellent post and tips.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Chad. It never gets old πŸ™‚

      Ahhh. I see it now. Fixed!

    1. Dale Avatar Dalesays:

      If you’re anal about your content you should really learn when to use “your” and when to use “you’re”.

      1. I know the difference… just type to fast sometimes… πŸ™‚
        Great catch though!

  35. Brian,
    Love your article, here’s why:

    I run a site selling longboards and I’m going to add more LSI keywords to my content. (#12) and using Bucket Bridges (#2)… Oh already did that.

    This is crazy:
    You must have ADD-how else can you push out so much good content so frequently, please don’t get treatment:-) but keep the article coming.

    Go4it,
    Rene

    1. Brian Dean Avatar Brian Deansays:

      Good one, Rene. I like it πŸ™‚

      I actually have the opposite of ADD. How else could I spend 20+ hours on this one post?

      1. you’re right: should be:

        OADHD – Opposite Attention Deficit/Hyperactivity Disorder for adults

        1. Brian Dean Avatar Brian Deansays:

          LOL. That’s definitely what I have.

  36. I just started a new lifestyle / personal finance blog at AllieKayTee.com, and these techniques will be SO useful in getting my name out there! I especially like your ideas for LSI keywords — such an obvious tip, but one I’d never thought of before for SEO! Thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome Allie. These techniques helped me when I first started out

  37. Hey Brian,
    Great article! I have been reading your posts for a while now, and I would say this post is really right on and best I’ve seen on backlinko. At our site, Fitwirr, we’ve been searching for ways to lower the bounce rate and keep users on the site longer. We will be implementing some of your tips on the next few articles.

    Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Hey Misato, thanks man.

      And seriously, big props for actually using the techniques so quickly. Most people just read and move onto the next post (le sigh…).

  38. Hey Brian,
    Great post!!!! At work we have a blogging competition this week, and I can’t wait to utilize some of these topics. I will be adding tweet buttons, using your subheading recommendations, and hopefully include some section banners.
    BTW, I loved the tweet buttons so much, I tweeted everything on the page πŸ™‚
    Best,
    Brian Baker

    1. Brian Dean Avatar Brian Deansays:

      Hey Brian, awesome! I think you’ll kick some serious butt in your blogging competition. Let me know how it goes.

  39. I am definitely going to break up my blogs with more colons.
    Your blogs are always so easy to read:
    so it really does work! πŸ˜‰
    And I just thought I would let you know about this typo, ‘You’d seerch in Google with inurl:forum + β€œorganic vegetable gardening”:’

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Rosemary. I can see you didn’t waste any time putting it into practice πŸ™‚

      And thanks for the heads up. Fixed!

  40. Incredible! Thanks Brian. There are so many that are great. I need to do them all.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Colleen. No need to do them all. Even 1-2 can make a big difference.

  41. Darren DeMatas Avatar Darren DeMatassays:

    I’m guilty of searching for the “skyscraper technique” I am driving up those numbers, Brian. All your posts are so actionable. I have a few sites, and I think I’ll use all these tips. I know I’ll use LSI on a SaaS site that I am working on.

    1. Brian Dean Avatar Brian Deansays:

      LOL. You’re not alone, Darren.

      Oh cool. Let me know if adding LSI keywords helps the SaaS site rank better.

      1. Darren DeMatas Avatar Darren DeMatassays:

        Will do, Brian. Keep droppin’ the knowledge, my friend!

  42. Your consistency with valuable content is unreal. Thanks for sharing Brian. I probably helped boost your on-page time (1 hour) since I took notes throughout. Great stuff and thanks for sharing…AGAIN.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sam. I appreciate that πŸ™‚

      LOL. Nothing wrong with taking notes. I do that too!

  43. Super actionable advice as usual. Combining seo with copywriting is the way to go. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Absolutely, Brian! It’s a deadly combo.

  44. I was like “YEAH!” when I got your email update πŸ˜€ I’m always looking forward to your new posts. πŸ˜€
    Yeah, anyway..
    I’m logging into my admin area to work on the first 2 techniques you shared. πŸ˜€
    Awesome stuff, Brian.
    I can’t wait for your next post. πŸ™‚
    Cheers!

    1. Brian Dean Avatar Brian Deansays:

      I’m also like “YEAH!” when I send them out πŸ™‚

      Oh cool. Happy to hear you’re going to put the strategies into practice right away.

  45. Brian , this article has more value than many courses sold over the Internet . First time I see some of the tips presented . Thank you so .

    1. Brian Dean Avatar Brian Deansays:

      Thanks Fabio. I always try and bring a ton of value to every post that I put out there.

  46. As usual, Brian, your post is not just smart, nor even bright, it’s just pure genius. Great techniques and tips, indeed.
    I have a site about SEO, Webmarketing, Make Money Online & Web Development (the complete toolkit for any internetpreneur) – don’t worry it’s written in Portuguese, I’m not your competitor, yet. :D.

    I’ll use the LSI technique, the compelling subheading technique and the Bucket Brigades tip.
    As I was reading your post, I already changed one of my post’s title to add the just one word that will bring even more traffic.

    Thanks and keep it up!

  47. John Avatar Johnsays:

    Fabulous list. Easily the best “list” of actionable SEO tips I have seen in a long time. Short on technical jargon, and long on content value. I bookmarked it for later, and then moved a project back to read it today. (I don’t think I’ve ever done that before!) Worth every second. Thanks!
    PS. I don’t know how I overlooked the Udemy research tip! [SMH] Brilliant!

    1. Brian Dean Avatar Brian Deansays:

      Thanks John. “Short on technical jargon, and long on content value”. Love that! That’s pretty much what I wished most SEO blogs were like when I first learned about SEO. Sadly, they were the opposite πŸ™

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Nuno.

  48. Every week i see an email from you. I rushed to read it leaving everything behind
    and Guess what:
    I never get disappointed. πŸ™‚
    So i am going to apply “Bucket Brigades” strategy on my blog initially.

    1. Brian Dean Avatar Brian Deansays:

      Thanks so much Muhammad. Awesome. Bucket Brigades are the best!

  49. Awesome post Brian.

    I’m building a site about blogging and will be providing blogging tips for busy people.

    I’m gonna try to use a bunch of these techniques, but the one that really caught my eye was the Udemy strategy. I’ve never seen that anywhere before and seems like an incredible way to come up with already validated topics.

    Great work!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Jeff.

      Sounds good. There are a lot of popular blogging courses on Udemy. So you’ll have plenty of ideas you can use πŸ™‚

  50. Awesome detailed post!
    Do you know if 3-4 minute video exit-intent popups can reduce bounce rate since or is that not factored in?

    I know most people wll say video pop ups are seen as too spammy but I personally don’t think it matters as long as you are providing legitimate value and content which you always do.

    Also, do you find that the floating social shares plugin you are using is effective and is there a reason why you don’t include a link for linkedin? Sorry for all the questions.

    Keep up the good work Brian

    1. Brian Dean Avatar Brian Deansays:

      Thanks Moses.

      Hmmm. I’ve never actually seen video exit intent popups. Can you show me an example?

      Yes, it’s very effective. Makes sharing easy. I don’t have LinkedIn just because I don’t find LinkedIn shares bring a lot of traffic. But every site is different.

      1. I am using a new program called Engagifire (engagifire.com) is the homepage.
        This is one of the demo pages to a template. You should see the popup come out from the right hand side.
        https://engagifire.net/promote-your-videos-slide-in-right-after-3-seconds/
        It allows you to set popups to appear either after time, percentage of page scrolled, before closing, and exit intent. Very powerful tool.

        I think your social media bar could use a boost. Have you thought about developing your own plugin?

        Also, I haven’t seen any bloggers that has real-time chat function box on their blog. That could keep people on the site for hours, have them coming back, and putting in a lot of keywords. Would be curious to know your thoughts on that. Maybe give it a shot on a future post perhaps.

        1. Brian Dean Avatar Brian Deansays:

          Looks interesting, Moses. I’ve been using sumome and really like it.

          Actually, we built this social bar from scratch

  51. Whoa, I feel overwhelmed by the amount of techniques described here, but the bottom line is: be creative with your keywords and content, and Google-sama will reward you

    1. Brian Dean Avatar Brian Deansays:

      That’s a good way to put it, Toki πŸ™‚

  52. Brian~
    Great reading and tips for me, a complete beginner trying to learn what SEO for internet marketing is all about. It’s almost overwhelming for me at this point……will absolutely be reading this post of yours several times to be able to digest and put it all into action.

    Many thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Wayne. A lot of these are aimed towards SEO pros. But a lot of the techniques (like Bucket Brigades) are perfect for someone just getting started.

  53. JOHN LEE Avatar JOHN LEEsays:

    Hi Brian,
    Which social sharing plug in are you using on backlinko.com

    Thank yhou

    1. Brian Dean Avatar Brian Deansays:

      John, it’s custom built. We used to use addme but it broke a lot when we tried to make changes to the site.

      1. JOHN LEE Avatar JOHN LEEsays:

        Thank you for your quick reply.

  54. Hi Brian,
    Not enough time in the day to implement all you have for us. Two questions. Do you (or should you) have to be on Twitter to add the “Tweet this” item?
    What are your thoughts on providing a menu or way to navigate through long posts?

    1. Brian Dean Avatar Brian Deansays:

      I hear you, Holly. No, you don’t need to be on Twitter. I don’t like menus in posts (for the most part). That’s why I rarely use them here.

  55. Fantastic post Brian. While many of these ideas are often covered by various blogs, having all these great SEO content ideas in one place and written in a way that is easy to digest and highly actionable is super helpful. Helps light a fire to ensure I’m making the most of every page and post. Will be sure to share it!

    One question – when you’re using all of these LSI keywords, would you potentially be better off creating separate articles that target those keywords specifically if you felt like they were different enough that a unique article is feasible? Is there a point at which you feel you are diluting the page focus and would determine that it’s better to create a separate post? Or would you rather create evergreen posts that contain a wider variety of related keywords and focus on promoting the heck out of those fewer posts?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Michael.

      Good question. If the search volume is decent– and the LSI keyword is different enough to warrant it’s own post — then its something to consider. In my experience, however, I prefer to go after slightly more competitive keywords and sprinkle LSI keywords on those heavily-promoted pages.

  56. Hi Brian, What a master piece? Awesome and truly actionable copywriting tips. With every article you publish on backlinko, you are winning more and more respect from me.
    Now coming to this post:
    I run a blog about blogging and technologu tips, and I am going to try BUCKET BRIGADE first.
    Thanks for sharing these tips.

    1. Brian Dean Avatar Brian Deansays:

      Hey Veer, I appreciate that πŸ™‚

      Sounds like a plan. Bucket Brigades are great to start with.

  57. Phew!! You know what? I just spent more than 10 minutes reading this post of yours. And I find that I tend to open your emails more promptly than others!! So yes – I believe you know what you are talking about!!
    Which technique I would use first? Hmmm… I need to try them all out one at a time in the order you have listed out! If I succeed, you’ll be hearing more from me. If I don’t – it just means I suck at it!! πŸ˜›
    Thanks for this great post πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Kimberly. I guess that does mean I know what I’m talking about πŸ™‚

      Sounds good. Let me know how it goes.

  58. Michael Avatar Michaelsays:

    O my,

    I can’t believe how amazing your content is. I mean, it is not just one good article every now and then. Every single article is actionable and an exceptional example of web copy. Like many of the above posters, I take away something new every time I read one of your posts.

    Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your kind words, Michael. I mean it. I put over 20 hours into each post so it’s nice to hear that my content helps so many people.

  59. So much actionable content here Brian! You’re definitely making me look at my blog posts in a whole new light – looking forward to testing out some of these juicy ideas for myself! πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Hey Richard, thanks man. Let me know how these juicy little ideas work out for you πŸ™‚

  60. This is probably one of the best posts I’ve seen in a lot of days. I am a professional copywriter (in Spanish) and I haven’t read something so fresh about this topic in some time, until now.

    Just wanted to thank you for this post and tell you that I’m going to use some of your advices in my usual copywriting services. If you need some favour or text in Spanish, just ask me to do it and I’ll make it to you as a gift just for writing this post.

    Thank you so much and have a nice day Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hey Javi, thanks so much. Always good to meet a fellow pro copywriter.

      If I ever need copy in Spanish, I’ll take you up on that offer/

  61. Have just started reading more about your strategies (some of us do live under a rock it seems :)) and I’m completely blown away. You’re the ONLY resource I actually have a subscription for (yes, I hate to subscribe) and the quality of the information is astounding. Keep it coming, I have SO MUCH to learn πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks so much Ramona. I always try to bring it whenever I publish a post or send an email to the Backlinko community. Glad to hear you’re getting so much value out of it

  62. Brian, every tip here is a nugget for me. Every tip here is actionable now, today and for the foreseeable future. I don’t need to go anywhere else when you produce information like this every week.

    β€˜Bucket Brigades’ is not only genius but I can see that phrase becoming another β€˜skyscraper technique’.

    You also switched the light on in a recent YouTube video SEO post and as I read this post I could instantly see the benefits from here being adapted for video descriptions and tags in much the same manner. On it know.

    I was aware of the HARO from my local offline business but was looking at that from a completely different perspective than you provide here. Yet another nugget that can be implemented so easily.

    You posts often make me wonder, β€˜why didn’t I think of that’?

    1. Brian Dean Avatar Brian Deansays:

      Hey Jonah, Thanks man.

      I also think Bucket Brigades have a ton of potential for people to use. Unlike The Skyscraper Technique, they’re super easy to implement

  63. hello
    Since when I started reading your articles and following your techniques, I have seen results in my SEO efforts. Shall implement this starting now . Thanks and keep them coming.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Stanley.

  64. This is a brilliant post, Brian. I’ve been doing SEO for a long time, but your post gave me lots of great ideas that I never thought of before.

    How did you come up with all these great “out of the box” ideas? Are you just naturally a smart guy? πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Peter. It comes from testing all the time πŸ™‚

  65. Hamza Assaad Avatar Hamza Assaadsays:

    I enjoyed the post brian
    really 16 secrets to help make sens to my content ..
    I have question if you could answer me ..
    What’s the name of your blog template ??

    1. Brian Dean Avatar Brian Deansays:

      Thanks Hamza. You mean this blog post template? The Expanded List Post.

      1. Hamza Assaad Avatar Hamza Assaadsays:

        No Brother I mean Backlinko site template ?

        1. Brian Dean Avatar Brian Deansays:

          It’s Thesis Theme.

  66. I really loved the way you presented this content. Engaging your Reader is the most important thing I’ve learnt ever.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Akshay. That’s definitely important.

  67. I write the blog for our site about video production. I’m going to use all of these tips starting with tip #2.

    Thanks for the helpful content!

    1. Brian Dean Avatar Brian Deansays:

      Boom! That’s perfect Andrew. Bucket Brigades rock.

  68. Thank you so much Brian for this great post on SEO. This is priceless. I have a blog and I look forward to try these great tips, especially the #10 “Title Tag Modifiers”. I will try it in my next post. I have already paid for this kind of information and this post is more valuable than all these books gathered together. Thanks again Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Isabelle. Those Title Tag Modifers are awesome πŸ™‚

  69. Good one Brian. Keep it up. You should start a case study for rest of us, building a new website and ranking it to top :). I hope you will do it some time.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sameer. Backlinko is sort of a case study like that.

  70. Shahid Ashraf Avatar Shahid Ashrafsays:

    One of the best post I have ever read on Copy writing, Specially your APP module is very impressive for me.Thank you so much Brian for sharing this stuff with us.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Shahid. Yup, the APP intro is pretty cool

  71. Awesome tips, Now this is what I call actionable content. Going to try these tips on my own blog. πŸ™‚

    Thank You!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Nouman. Definitely give them a shot and let me know how they work out for you.

  72. This is amazing information and I can see that it would be simple to implement. Thank you

    1. Brian Dean Avatar Brian Deansays:

      Thanks Rachel. A lot of the strategies are easy to implement. Let me know if you give them a shot on your site.

  73. Probably one of the best posts on copywriting, but couldn’t expect less from you Brian!

    Just a quick question:
    Which SEO module do you use?

    1. Brian Dean Avatar Brian Deansays:

      Thanks John. I appreciate that πŸ™‚

      What do you mean by SEO module?

      1. Actually, I mean SEO plug-in!
        I use yoast in my wordpress sites. From what I can understand from the screenshots you use something different!
        Which one is this?

        1. Brian Dean Avatar Brian Deansays:

          Oh I see. I use the built-in SEO that comes with Thesis theme.

  74. Thanks a lot Brian,
    I really like the Udemy idea, it is so fresh and logic. The bucket brigade is like having a deep conversation with the reader.

    Thank you for introducing us to buzzfeed, viral nova and haro.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Liz.

  75. Donna Martemucci Avatar Donna Martemuccisays:

    Hi, Brian!
    Wow – my time on your page was probably 30 minutes ( I may increase the average!), but here’s the best part: I don’t know ANYTHING about SEO and I don’t have a blog. I am still fascinated. Love your clever ways of utilizing work that’s been/being done – HARO and LSI tips! Fantastic!

    1. Brian Dean Avatar Brian Deansays:

      Hey Donna, 30-minutes would be some sort of record. I’m not sure even Netflix has time on page like that πŸ™‚

      But glad to see that you learned some new stuff.

  76. Marko Avatar Markosays:

    This is awesome article! I’ve been following you for a while and had a lot of progress on my youtube channel following your tips even this is mainly written for blogs. Thank you for sharing so much valuable information with us! πŸ˜€

    1. Brian Dean Avatar Brian Deansays:

      Oh nice Marko!

      I’m glad you brought that up. Copywriting helps no matter what format you deliver content in. Whether it’s a video, article, speech, podcast…

  77. Amy Avatar Amysays:

    Very helpful! Thank you!

    1. Brian Dean Avatar Brian Deansays:

      No problemo, Amy.

  78. Brian,
    Thanks so much for sharing these tips. I really like the Udemy and HARO strategies. I will start implementing them ASAP on my weight loss blog.

    Just a quick question: ” how long does it take a blog/website to rank for a keyword?”

    I’m targeting some lucrative keywords that have high search volume and low competition but it seems my 6 month blog isn’t ranking.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Emmanuel. Glad to see you’re going to implement those 2 tips right away.

      That’s a hard/impossible question to answer. So, so many variables…

  79. Nice work, Brian. I’ve bookmarked this for reference because you’ve got some solid tips in here, and we can all use at least one more good idea to improve our copywriting. I’m trying hard to choose a favorite.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sidra. Glad you liked the article.

      I’m also always on the lookout for new copywriting strategies. So I created the post I wanted to read πŸ™‚

      1. Vic Maine Avatar Vic Mainesays:

        TIP #18. Create the Kind of Post You Would Want to Read

  80. I am stunned. This is one of the best articles I have read with ORIGINAL ideas for SEO. We have all heard the other guys strategies, these are super original and easy to implement. Well done!

    Chris

    1. Brian Dean Avatar Brian Deansays:

      Thanks Chris. You’ll never see rehashed stuff here. That’s not how I roll πŸ™‚

  81. Vic Maine Avatar Vic Mainesays:

    You always give great examples of how these types of techniques improve your posts… and I have no doubt these techniques WILL help readers that try, test, and perfect them to fit their own situations.

    However:

    The one tip you never specifically name… but that slaps me in the face every single time I come anywhere near your site… is the fact that I’ve never once seen a “FLUFF” tip from you.

    Your bucket brigades et al probably do play a role, but the reason I read the full post every single month, and look forward to reading the full post every single month, is the simple fact that I’ve never once seen you ‘phone it in’… I know you won’t waste my time (so I have no fear of getting involved in the reading).

    I know I can TRUST YOU not to waste my time (your ACTIONS provide ‘proof of reliability’ every single month).

    [sidebar: I’m coining that. POR: ‘proof of reliability’… Vic Maine 4/7/2015]

    That’s the shit you need to bottle & sell.

    If the day ever comes when you start slipping-in fluff tips & subheads (or guest posts for that matter)… I’ll be gone and lots of others will be too… Regardless of how many bucket brigades you use.

    I’ve got a post idea for ya:

    Teach ALL OF US (including 100’s of big-name ‘bloggers’) how not to be mentally lazy… how to never ever let ourselves ‘phone it in’.

    The real value you’re providing out here is the fact that you’re raising the bar for every other blogger… which will hopefully raise the quality of all blogs in this (and other) industries/niches.

    The name of the game is ‘trust’ and you command more of it than anyone else out here right now. I’m literally rooting for you to succeed (even further) and have been for a while now.

    Vic Maine

    [+]

    1. Brian Dean Avatar Brian Deansays:

      Thanks Vic. I appreciate that.

      That’s true: techniques like Bucket Brigades only help if you’re putting out great stuff. Otherwise it’s just lipstick on a pig πŸ™‚

  82. Those are some great actionable tips.

    I would be a bit careful about Udemy though. There are tons of courses there indeed, but most of them just plain suck – believe me, I may be the only person alive who has gone through them through the end. They seem to rack up the subscribers by offering coupons that make the course free.

    Understand you have made tip #9 about subheaders. but the I think you have also made an underlying point to split longer paragraphs. 3-4 word sentences are not taboo, and a paragraph should have max 2-3 short lines.

    Love this post.

    1. Brian Dean Avatar Brian Deansays:

      Hey Prashanth, thanks man.

      That’s a fair point. I’ve bought a few Udemy courses and some have been a letdown for sure. But the point remains that there’s demand for the content. And if a course has a ton of 4 and 5 star reviews, it’s probably a solid course.

  83. Hi Brian,

    I’m really excited to try on your tips about Bucket Brigade and I will monitor the improvement of the Time on Page that the reader spend on my articles.

    1. Brian Dean Avatar Brian Deansays:

      Awesome Rachel. Look forward to hearing how they work out for you.

  84. Brian, never heard about Udemy. Your post makes me realize how important it is as a social marketer. These tips are very helpful and looking forward to use some of your tips for myself. I really enjoyed reading this..

    1. Brian Dean Avatar Brian Deansays:

      Hey Dale, Udemy is a gold mine. There are other awesome ways to use it that I didn’t have room to mention in this post.

  85. Absolutely awesome information!!! I learned so much and have tweeted throughout the article as well as turned on a friend of mine to your site. I’ll be reworking my sites and trying to market others as well using your content. Thanks so much.

    1. Brian Dean Avatar Brian Deansays:

      Hey Melissa, Glad you liked it and thanks for spreading the word πŸ™‚

  86. Joe Avatar Joesays:

    Hi Brian
    Re your custom built social sharing plug in. Do you ever consider making this available as a paid plugin or or your hands filled enough with your super posts?

    1. Brian Dean Avatar Brian Deansays:

      Hey Joe, I’m swamped with other things at the moment. Plus it’s built specifically for Backlinko’s design. I’m not sure it would play nice with other sites.

  87. Michelle Kowalski Avatar Michelle Kowalskisays:

    Hey Brian!
    Thanks for a wonderful, practical, actionable post – as usual! I will be running a site about baby strollers. I’m going to use Bucket Brigade first.

    1. Brian Dean Avatar Brian Deansays:

      Hey Michelle, you’re welcome. Perfect! Bucket brigades are straight up amazing.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Stefan. We fixed that one πŸ™‚

  88. LJ Avatar LJsays:

    Hey Brian,
    I am working on building my food blog – but not just recipes, articles as well.I hope to become the authority in the niche!
    So the Bucket Brigade will really help break up the “boring-ness” of some info articles. One of my favourite techniques I’ve been using already that you mentioned was using forum questions as sources for keywords/topics – I love doing this and it opens my eyes to questions people ask that I never would have thought of!
    Hopefully sometime soon I can show you the fruits of my labour (and your advice)!
    Cheers,
    LJ

    1. Brian Dean Avatar Brian Deansays:

      Hey LJ, for sure. Bucket Brigades can help break things up and keep people on your page.

      Absolutely. Forums are a gold mine of keyword ideas. Especially when you confirm the search volume in the Google Keyword Planner. It’s a powerful 1-2 punch.

  89. Henry Avatar Henrysays:

    Whooo man! You really must be crazy to give away this kind of information for free. But that’s what making me, and I am sure all your readers to keep coming back to this site.
    Thank’s a lot for sharing Brian!

    1. Brian Dean Avatar Brian Deansays:

      Crazy like a fox πŸ™‚

      But seriously, thanks Henry. Glad you liked the post.

  90. Hello Brain,
    You are just amazing! I run a multi niche blog and I had searched on google a lot about “SEO COPY WRITING” but I didn’t get article like this that explains everything about it.
    Thanks,
    Akash Navi.

    1. Brian Dean Avatar Brian Deansays:

      You search, I deliver πŸ™‚
      Thanks Akash.

  91. Awesome SEO Strategies. These tips are very effective and its really going to help me alot.
    Thanks for this excellent write up Brian πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      No worries, Gaurav. Happy to help.

  92. Hello Brian, Thanks for your complete guideline. I am always searching about SEO and Blogging Compete guideline as I am newcomer Blogger and just started my Blog. I am not first time here on your Blog, i am always visit your blog at last twice a day. Cause, You only share the valuable Information for Blogger and that’s why i like you most. To be honest, I just learn a lot’s of important points. Before reading your this article, i don’t have the idea most of them. So, Thanks again.

    One request, Would you please love to share HOW TO Promote Blog on Social media? Please share only your Experience

    Cheers

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Tonmoy.

  93. Hi Brian,
    First of all Thanks for writing this great article really this post also increase your website’s “Average Time on Page”
    Udemy Trick is awesome !!!

    1. Brian Dean Avatar Brian Deansays:

      Sachin, it’ll be interesting to see what the time on page for this post is. Maybe I’ll update the post with that data in a few weeks

  94. Really wonderful post. I like it.
    Brian – Thanks a lot for writing & sharing this helpful post.

    1. Brian Dean Avatar Brian Deansays:

      No worries, Gyan. That’s what I do πŸ™‚

  95. Nitish Joshi Avatar Nitish Joshisays:

    Today was an actual “Good Morning” for me!
    Read the whole post and got a feeling like – “This was an hour of my time which actually made me: Think, Realize, Smile and then Understand.”

    What an awesomely written post! Thank you Brian for all the hardwork you take into building such helpful pieces for newb SEO’s like me.
    Looking forward to another masterpiece
    Cheers!

    1. Brian Dean Avatar Brian Deansays:

      That’s awesome to hear, Nitish. Reading this post is definitely an hour well spent πŸ™‚

  96. Just wow Brian!
    very deeply i read your blog and take 30 mins to explore it properly.Some of the very nice tips regarding copy writing I came to know from here.
    Surely I will implement it to my blog also and come back to you soon for sharing my experience.
    Again Thank You πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks John. Look forward to that update πŸ™‚

  97. FalM Avatar FalMsays:

    Would like to ask about below meta tag, do you think it is must required factor to ensure better page speed and SEO?

    1. Brian Dean Avatar Brian Deansays:

      What do you mean below meta tag?

      1. FalM Avatar FalMsays:

        Hi Brian, I mean link rel=dns prefetch which you have used in header of the site.

        1. Brian Dean Avatar Brian Deansays:

          I see. I’m not a big technical guy. I’m not sure why we use that.

  98. I found “Stalk Forums for The EXACT Words Your Readers Use” this point interesting. We spend more time to find keywords. This strategy will help us to find many long tail keywords. Thanks for sharing this post.

    1. Brian Dean Avatar Brian Deansays:

      Awesome, Bharathidasan. I wouldn’t necessarily optimize entire pages around those words (unless it gets a lot of search volume). But they’re nice to sprinkle in a page for sure.

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