How to Get High Quality Backlinks in 2020 (7 New Strategies)
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How to Get High Quality Backlinks in 2020 (7 New Strategies)

Brian Dean

by Brian Dean · Updated Jan. 23, 2020

How to Get High Quality Backlinks

Today you’re going to learn how to get backlinks in 2020.

In fact, the 7 strategies I’m going to share with you have helped my site rack up 203k total backlinks:

Ahrefs – Backlinko backlinks

Let’s get right into the techniques.

1. Become a Source For Reporters and Bloggers (HARO)

Here’s the deal:

If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs.

(I’m talking about white hat backlinks from authority news sites and blogs)

Fortunately, this isn’t as hard as it sounds.

All you need to do is use a free service called Help a Reporter Out (HARO).

HARO homepage

HARO is like Tinder for public relations.

It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).

And I’ve personally used HARO to build white hat backlinks from mega news sites:

Entrepreneur – Backlink from HARO

And I’m not alone. In fact, I get emails like this from Backlinko readers all the time:

links email

To be clear: this strategy takes work. And it’s not always easy.

But in my experience, it’s one of the BEST ways to build high quality backlinks at scale.

With that, let’s dive into the step-by-step process.

First, register as a source.

register as a source

Next, choose a free or paid plan.

different plans

Then, keep an eye out for requests that you can contribute to.

HARO requests

Finally, send the journalist a VERY brief and valuable pitch.

For example:

A while back I saw a request from someone asking: “What’s the difference between graphic design and web design?”.

So I submitted this pitch:

HARO pitch

And I got this sweet link from Rasmussen.edu (DA70 website):

edu backlink

Not too shabby.

And if you thought HARO was good, wait until you see our next strategy.

2. Publish “Skyscraper” Content

I’ve used “Skyscraper” content to build backlinks from authority sites like Entrepreneur.com:

Entrepreneur – Backlink

Hubspot:

HubSpot – Backlink

And I even got a link from the GoDaddy blog:

GoDaddy – Backlink

Yup, you’ve probably noticed that they’re all linking to the same piece of content: SEO Tools: The Complete List.

Backlinko – SEO Tools post

Well, my list of SEO tools is a piece of “Skyscraper” content.

And that page has generated 8.88K total backlinks.

SEO Tools post – Backlinks

But more important than that, as you just saw, many of those links are quality backlinks from authority sites.

The question is:

How can you do the same thing?

Here’s the step-by-step process:

First, find a piece of content in your industry that’s already performed well (in terms of links).

The easiest way to do that?

A simple Google search.

Just search for your keyword…

Google search – "seo tools"

…and check out the first page results:

SEO Tools – Google SERP

As you know, backlinks are a super important Google ranking signal.

So if a piece of content is ranking on the first page, lots of people have probably linked to it.

That’s step #1.

Next, create a piece of content that’s 5-10x better than what you just found.

For example, last year I noticed that most of SEO tools lists out there were “meh”.

So I decided to create something that was 10x better.

Unlike most other list of SEO tools, my post contained every tool on the market (188 tools!).

SEO Tools – Number of tools

Was this piece of content easy to make? Heck no.

But it was worth it. To date, my SEO tools list has been shared on social media over 20,408 times…

SEO Tools post – Social shares

…and has backlinks from over 805 different domains:

SEO Tools post – Referring domains

Finally, promote your “Skyscraper” content.

This is KEY.

Yes, a piece of Skyscraper content already puts you WAY ahead of your competitors.

But to get the most out of your content, you need to actively promote it.

Now:

There are a million ways to promote your content.

So let me show you one quick strategy that works GREAT:

Promote to people that you mention in your post.

For example, I emailed all of the tools that I reviewed in my Skyscraper post. Here’s the exact script that I used:

outreach email

And because I wasn’t pushy or spammy, most of these peeps were more than happy to share my content on social media (some of them even linked to it):

reply to outreach

With that, let’s move onto our next strategy…

Using “The Moving Man Method” I recently scored links from…

A DA87 .edu site:

.EDU site backlink

A PA81 resource page:

Resource page backlink

And several contextual links from relevant sites in the SEO and online marketing space, like this:

Editorial site backlink

And this:

Ultimate SEO Checklist – Backlink

And now it’s time for the steps.

1. Your first step is to find sites in your industry that have:

  • Changed names
  • Moved to a new URL
  • Stopped offering a service
  • Stopped updating a resource
  • Shut down

How about an example?

A while back SEOMoz changed their name to Moz (and moved their site from SEOmoz.org to Moz.com):

moz changes names

After I heard the news, I realized that this was a PERFECT opportunity to reach out to the hundreds of people still linking to the outdated SEOMoz.org URLs.

2. Our second step is to find sites still linking to the old, outdated URL

This step is important:

Now that you’ve found a site that recently re-branded or a site feature that’s no longer there, it’s time to find all of the links pointing to that page.

Just grab the URL of the outdated resource and put it into your backlink checking tool of choice.

Ahrefs – Site Explorer – seomoz

(I’m using Ahrefs in this example but there are lots of link building tools that you can use to do the same thing):

Then, check out all the sites that link to the old URLs.

link profile

Depending on the site, you should have quite a few link opportunities to work with.

Either way, you want to focus on sites that have the highest Domain Authority (DA).

Then, move onto step 3…

3. Last up, reach out and get your links.

Your last step is to reach out to all of the people that still link to the outdated resource.

You want to give them a quick heads up about their outdated link…and gently suggest that they add your link to their site.

I tested a few different outreach email scripts for my SEOmoz/Moz campaign. Here’s the one that worked best:

And because I added value to their site twice (once from the heads up about their outdated link and again by showing them my valuable resource) people were more than happy to add my link to their page:

That’s all there is to it 🙂

As you might have heard, BuzzSumo recently did a study of 1 million blog posts and articles:

buzzsumo moz study

So, what did they find?

They discovered that most content is completely ignored.

In fact, they found that 75% of all online content gets ZERO links.

(Zero!)

zero links

That’s the bad news.

The good news is, they found that certain TYPES of content performed great.

Specifically, they discovered that the following content formats tended to generate lots of backlinks:

content type and links

In other words, if you want to get backlinks, focus on these content formats:

  • List Posts
  • Quizzes
  • “Why” Posts
  • “How to” Posts
  • Infographics
  • Videos

And I’ve seen these content formats produce results firsthand.

For example, here’s a post on my site that’s been linked to over 729 times:

Content relaunch post backlinks

(Including a handful of links from high Domain Authority sites)

Sure enough, that post is one of the formats I listed above: a how to post.

viral content infographic

How about another example?

This list of SEO techniques has 5.4k backlinks to date.

Backlinko – SEO Techniques post

This shouldn’t come as a surprise. The BuzzSumo study found that lists posts outperformed every other content format that they looked at.

list post and links

In fact, the authors of the study conclude that: “List posts appear to perform consistently well as a content format in terms of both shares and links.”

Am I saying: “Just publish a bunch of infographics and lists posts?”

Of course not.

If you want to get backlinks today, your content has to be amazing.

But these formats give you a starting point for writing amazing content that actually works.

Speaking of content formats…

5. Publish Ultimate Guides

You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them).

That much is clear.

But HOW do you get other sites to actually link to you?

Ultimate Guides.

Seriously.

Ultimate Guides are absolute link MAGNETS.

For example, here’s an Ultimate Guide to link building that I published a while back:

Backlinko – Link Building Guide

Even though I wrote that guide 3 years ago, it continues to generate links today (in 2020).

Link Building Guide – Backlink

Why do Ultimate Guides work so well?

First, comprehensive guides tend to contain A LOT of content on a single page. In fact, my guide to link building is a whopping 4,834 words.

According to lots of SEO ranking factor studies (including ours), long-form content tends to perform better in Google than short articles:

Also, ultimate guides cover an entire topic on a single page.

And because your guide is the “go-to” resource for a topic, people will link to it whenever they write about that topic on their blog:

link to guide

Here’s exactly how to create an ultimate guide, step-by-step.

1. Your first step is to find a topic for your guide.

This is important.

You want to choose a popular topic that hasn’t been covered to death already.

(In other words: you don’t want to publish the 18th ultimate guide on a topic)

Instead, choose a topic that hasn’t been covered to death yet.

For example, when I published my link building guide, I noticed the first page of Google had some helpful posts…

link building posts

…but NO ultimate guides.

I also considered writing an ultimate guide to SEO. But there were already a thousand guides on that topic:

seo guides

So I went with link building. And it worked out GREAT.

2. Next, outline your ultimate guide.

This is easy.

Just list out subtopics that make up your larger topic.

For example, for my link building guide, I simply listed out subtopics like this:

  • What is link building?
  • Black hat SEO
  • White hat SEO
  • Anchor text
  • Content
  • Email outreach
  • Advanced tips

And many of these subtopics each became sections of my guide:

contents

3. Lastly, write your Ultimate Guide.

And remember:

Don’t be afraid to cover EVERYTHING there is to know about a topic.

That way, your guide will be seen as THE definitive resource.

(And like I mentioned earlier, longer content tends to generate more backlinks, shares… and higher rankings in Google)

Let’s jump right into strategy #6.

6. Use Branded Strategies and Techniques

Remember strategy #3 from this guide?

Build links from outdated resources

You might have noticed that I didn’t just outline the strategy… I also named it.

Moving Man Method – Named strategy

This wasn’t the first time that I mentioned the “Moving Man Method” in a blog post.

In fact, thanks to naming my strategy, people link to my content on The Moving Man Method all the time:

backlink

(People even publish entire blog posts about it)

blog post about named strategy

And those links ONLY happened because I gave my strategy a memorable name.

How about another example?

Ramit Sethi created a strategy for looking like a rockstar at meetings called “The Briefcase Technique“:

post by ramit

And because Ramit named his strategy, he got a bunch of amazing links:

editorial link

Now that you’ve seen how well this can work, it’s time to cover the specific steps:

Step #1: Develop a Unique Strategy, Tip or Tactic

This sounds hard… but it isn’t.

All you need to do is come up with a strategy that has SOMETHING unique about it.

(In other words, the entire strategy doesn’t need to be unique)

Derek Halpern puts it best:

Derek Halpern

You may not have unique ingredients, but you’ve got a unique recipe.

And that unique recipe is all that matters.

Derek Halpern
Derek Halpern

For example, lets look at The Moving Man Method.

People have been using broken link building as part of their link building campaigns for ages.

So what made my strategy different?

My unique twist was that the links weren’t necessarily broken (as in, they didn’t necessarily show a 404 error).

The links I used for The Moving Man Method technically worked… they were just outdated:

outdated link

And that was enough.

Step #2: Next, name your strategy.

I called my strategy The Moving Man Method because you’re helping the site owner “move” their link.

Not the most creative name, but it gets the job done.

So yeah, just make sure the name describes what your strategy does.

Other than that, try to use one of these words in your strategy name:

  • Method
  • Technique
  • Approach
  • System
  • Blueprint

You get the idea 🙂

Step #3: Publish the strategy as part of a blog post.

Your last step is to show people that your new strategy actually works.

How?

Publish your strategy in the form of a blog post (preferably a case study).

(That way, people have something to link to when they reference your technique).

For example, here’s the post I used to announce The Moving Man Method to the world:

backlinko post

In this post I didn’t just say: “Look at my new strategy. It probably works!”.

Instead, I showed people PROOF that The Moving Man Method gets results:

contextual backlink

And that 1-2 punch (a branded strategy + proof) is an asset that can result in HUNDREDS of backlinks.

Which brings us to our last strategy…

7. Authority Resource Pages

Resource pages are a link builder’s dream.

Why? They’re pages that exist solely to link out to other sites.

Here’s an example:

resource page example

And here’s an example of a link that I recently landed from a resource page:

resource page backlink

You might be wondering

“OK, that’s great. But how can I get links from resource pages”?

Like every strategy in this post, I’ll walk you through the step-by-step process:

First, you need to find resource pages.

These can be tricky to find. Very few people call their resource page a “resource page”.

Instead, people tend to describe their pages with terms like:

“helpful resources”

“useful resources”

“further reading”

“additional resources”

So to find these pages, you just need to search for these terms… plus a keyword.

For example, let’s say you just published an article about link building.

You’d do a Google search using this keyword:

search string

And within 5 seconds I found a massive list of link building resources:

link building page

Second, now that you’ve found a resource page, it’s time to reach out and (nicely) ask for a link.

(Pro Tip: Check the resource page for outdated or broken links BEFORE you reach out. Letting the someone know about their broken link can 2-5x your conversion rate compared to straight up asking for a link)

Here’s the email script that I recommend:

To be clear:

This script is just a starting point.

The more you personalize your outreach emails, the more links you’ll get.

But his proven script is a proven outline that you can start with.

Every once and a while someone will mention you in a blog post…

…but won’t actually link to your site.

Here’s an example:

unlinked mention

See how that person mentioned my site… but didn’t link to me?

That’s called an “Unlinked Brand Mention”.

These mentions are relatively easy to get backlinks from.

Why?

The author of the post already mentioned you. Which means they like you.

So you just need to send them this friendly email:

And you’re set.

Bonus Strategy #2: Send “Feeler” Emails

When it comes to email outreach, you have two options:

Option #1: Ask people for links in your first email

Option #2: Use a “feeler” email

From running hundreds of link building campaigns, I’ve found that both approaches can work.

But I’ve ALSO found that so-called “Feeler” emails increase conversions by 40%+.

So: what are “Feeler” emails?

Feeler emails are messages you send to prospects without asking for a link.

(You’re “feeling out” whether or not they’re receptive to your outreach… before you make a link pitch).

Here’s an example:

See how Mike doesn’t ask for a link? Instead, he asks the person if they’d like to see it first.

IF they say “yes”, you send them your pitch:

In Mike’s case, the “Feeler” email got 40% more responses vs. asking for a link in the first email.

Very cool.

What Do You Think?

There you have it: seven proven ways to get backlinks in 2020.

Now I’d like to hear from you.

Which strategy from today’s post are you going to use first?

Are you excited to publish an Ultimate Guide?

Or maybe you want to test “Feeler” emails.

Let me know by leaving a comment below right now.

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