SEO Fundamentals

Overview

If you want to get traffic to your site, search engine optimization is an absolute must. In fact, according to a recent industry study, 57.8% of all website traffic originates from Google

(Compared to 5.2% from Facebook and 4.8% from YouTube)

Which means that SEO is far from dead. In fact, it’s more important than ever.

In this section you’ll learn the basics of SEO, like how search engines work, key Google ranking factors, creating an SEO-friendly website, and more.

This page is a library of resources to help you learn the fundamentals of search engine optimization.

What Is SEO?

A simple answer to the question: “What Is SEO?”. Includes lots of visuals and real life examples.

Search Engine Ranking Factors

Learn about the major ranking factors that search engines use to rank websites.

SEO Best Practices

A list of 10 key SEO best practices with a focus on on-page SEO strategies.

SEO Friendly Web Design

A thorough guide to making sure that your website design and development is 100% SEO-friendly.

Choosing Keywords

How do you choose a keyword? This step-by-step guide has you covered.

What Are SERPs?

Everything you need to know about “SERPs”, including what they are and why they’re important for SEO.