SEO Fundamentals


If you want to get traffic to your site, search engine optimization is an absolute must. In fact, according to a recent industry study, 57.8% of all website traffic originates from Google

(Compared to 5.2% from Facebook and 4.8% from YouTube)

Which means that SEO is far from dead. In fact, it’s more important than ever.

In this section you’ll learn the basics of SEO, like how search engines work, key Google ranking factors, creating an SEO-friendly website, and more.

This page is a library of resources to help you learn the fundamentals of search engine optimization.

What Is SEO?

A simple answer to the question: “What Is SEO?”. Includes lots of visuals and real life examples.

Search Engine Positioning

Learn everything you need to know about search engine positioning (and why it’s important for SEO).


What’s the difference between SEO, SEM and PPC? And why does it matter for your marketing efforts? I give you a full breakdown right here.

Search Engine Ranking Factors

Learn about the major ranking factors that search engines use to rank websites.

SEO Best Practices

A list of 10 key SEO best practices with a focus on on-page SEO strategies.

SEO Metrics

Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.

SEO Friendly Web Design

A thorough guide to making sure that your website design and development is 100% SEO-friendly.

What Are SERPs?

Everything you need to know about “SERPs”, including what they are and why they’re important for SEO.


Free Guide: The Definitive Guide to SEO in 2020

Proven strategies to help you get higher rankings in 2020.

Get the free guide now
SEO This Year (exit intent)

Access Brian Dean's new SEO in 2020 Guide PDF.

SEO This Year (exit intent)