Content Optimization Strategies


If you want to rank in Google, you need to publish amazing content.

(And optimize that content for search engines).

The question is:

How do you do it? Well, that’s what this section is all about. Here’s where you’ll learn how to create compelling content that people actually want to share and link to. You’ll also see exactly how to optimize that content using strategies that work in 2020.

This page contains a library of resources to help you rank your content on the first page of Google.

SEO Writing

Learn exactly how to “write for SEO” with this simple, straightforward SEO writing guide.

SEO Friendly URLs

How do you make sure that your URLs are SEO friendly? This detailed guide has you covered.

Internal Linking

What is internal linking? And why is it important? Learn everything you need to know about internal links and SEO right here.

Semantic SEO

What is Semantic SEO? And how do you use it? I’ll show you how to tap into Semantic SEO in this detailed guide.

Rich Snippets

What are Rich Snippets? And how do you get them? Learn the ins and outs of Rich Snippets right here.

LSI Keywords

What are LSI keywords? And how do you use them? I show you everything you need to know about LSI keywords in this super detailed post.

Featured Snippets

Everything you need to know about Feature Snippets, including strategies to rank in the “Position #0” spot.


Free Guide: The Definitive Guide to SEO in 2020

Proven strategies to help you get higher rankings in 2020.

Get the free guide now
SEO This Year (exit intent)

Access Brian Dean's new SEO in 2020 Guide PDF.

SEO This Year (exit intent)