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How to Scale Content Creation
[New Step-By-Step Guide]

How to Scale Content Creation

In this post I’m going to show you how to scale your content marketing.

(Step-by-step)

In fact, this process has helped me publish 326,649 words of blog content over the last year.

Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more.

And in today’s post I’ll show you exactly how I scaled up.

Step #1: Break Down Your Writing Process Into TINY Steps

I used to think of “writing content ” as a single step.

But I recently learned that creating content is actually made up of several smaller steps.

Break Down Your Writing Process Into Steps

Back in the day, I’d do all of these steps myself. Which meant that I could only publish a new post every 4-6 weeks.

Fortunately, because I focused 100% on quality over quantity, the Backlinko blog grew like crazy… even though I didn’t publish that often.

Backlinko – Initial Blog Growth

But at a certain point, traffic to the blog started to stall.

Backlinko – Initial Blog Traffic Started To Stall

And I realized that it was pretty much impossible to grow a blog past a certain point with only 10-12 posts per year.

I also realized that I didn’t need to execute every single step myself.

In other words:

I could focus on the stuff that I was good at (like keyword research and writing). And get help with the things I wasn’t good at (editing, design, visuals).

Which helped my content creation process go from this:

Writing Process With Tasks Assigned To Brian

To this:

Process With Tasks Assigned To Others

Now that I have a team helping me out with content, we published 3x more blog content last year than ever before.

Without sacrificing quality.

That said:

Your content creation process will probably look different than mine.

There may be more steps. Or fewer steps.

The idea here isn’t to follow the same process that we use here at Backlinko.

Instead, your goal should be to document all of the steps that you follow for creating content.

Then, get experts to help with some of those steps.

Step #2: Create an Organized Content Calendar

This is another lesson that I had to learn the hard way.

When I first started Backlinko, I wrote, edited and published everything myself.

Which meant that Backlinko’s editorial calendar lived in my head.

I would literally think to myself: “OK, the on-page SEO infographic is going out on Tuesday. And then I need to send the newsletter about link building next Tuesday. And on March 5th, we have the case study coming out”.

It was a nightmare.

The closest thing I had to a content calendar was a “Blog Post Content Ideas” spreadsheet that listed out topics that I wanted to cover.

Backlinko Blog – Content Ideas

And once I started to get help with content, I’d get emails from my team at least once per week:

“Hey Brian, what’s the status on the case study? That’s coming out on March 5th, right? I don’t see that written down anywhere”.

Not good.

Even though I was starting to build a content team, I was still the bottleneck.

So I decided to create a simple Google Sheet that laid out the next few months of content for the blog.

Spreadsheet – Showing a Few Months of Blog Post Ideas

As you can see, this sheet isn’t super organized. But at least we had a single place to coordinate and plan upcoming blog content.

Which was progress.

But over the last year or so I learned that having a content calendar isn’t enough.

For your content calendar to do its job, it needs to be SUPER organized.

(This is especially true if you’re putting out lots of 10x content, like ultimate guides, industry studies or content hubs).

Like I mentioned in Step #1, “creating content” is a process with dozens of smaller steps.

Creating Content – Step By Step

And if you want to scale up, you need a way to list out each step that needs to be done. And the current status of those steps.

Otherwise, and trust me on this one, something WILL fall through the cracks.

Today, our content calendar is more of a project management than an actual calendar (we use Notion):

Backlinko – Notion workspace

So yeah, if you already have a content calendar, great.

If not, I’d make that a top priority.

And even if you DO have a calendar, I’d take a second look at it to see if there’s any way that you can improve it.

Specifically, try to have every single tiny step laid out as a checklist. That way, nothing falls through the cracks.

Step #3: Plan Out Your Content Schedule For The Next 6-8 Months

Planning out Backlinko’s blog content has been a game changer for us.

Before, my team and I would have maybe 2-3 posts planned out in advance.

(In fact, sometimes I’d only start writing a post AFTER the last one came out).

This led to rushed projects, stressed out staff, and posts that weren’t as good as they could have been.

Today, we have the next 6-8 months of content planned out.

6-8 Months of Content Planned Out

Which is a HUGE stress reducer.

Everyone on the team knows exactly what’s coming up. So there’s zero stress wondering what the future looks like.

The other great thing about having a 6-8 month plan is that you can batch things.

Especially keyword research.

So instead of logging into a keyword research tool every single time you want to write something, you can spend a day 100% focused on finding topics and keywords.

Then, map those topics out in your content calendar for the next few months.

Map Your Topics Out in a Content Calendar

Now, there’s one thing I should point out here:

This plan isn’t set in stone. You can always change, add, remove or shuffle things around.

For example, we recently had a relaunch of one of our popular guides on the schedule.

But one day I thought of something that would work even better: a content marketing tips list post.

Content Marketing Tips – List Post

So I replaced the relaunch with that. Not a big deal.

You obviously don’t want to mess with the schedule every day.

Otherwise, it kinda defeats the purpose of having a schedule in the first place.

But it’s totally fine to occasionally replace or change something once in a while. Especially if you make the change super far in advance.

Step #4: Create Outlines For Upcoming Posts

At this point you have a documented process for creating content. And a content calendar that’s filled up for the next 6 months.

Nice work.

Your next step is to start working on your posts.

And if there’s one piece of advice I can give you for this step, it’s this:

Create detailed outlines before you write.

I used to write blog posts like I was Ernest Hemingway. I’d grab a cup of strong coffee, whip open WordPress and start banging on my keyboard.

Well, that may work for a genius like Ernest Hemingway.

But for normal folks like you and me, writing freestyle like that is SUPER slow. And, in my experience, the final product doesn’t turn out that great.

Today, I write everything (including this post that you’re reading right now) from a detailed outline.

 

Not only is this WAY faster than writing on a blank page, but it makes your content more organized and structured.

An outline gives you a high-level overview of what you want to cover.

Content Outline – Example

That way, you can see if you’re missing any important steps or strategies… before you write a single word.

For example, here’s the outline for: The Definitive Guide to Content Marketing in 2020.

 

This outline made it easy to see whether or not I covered the key points that I needed to cover.

Plus, once I started writing, all I needed to do was fill in the blanks with details. In fact, I wrote that entire guide in two days.

That’s the power of a detailed outline.

Step #5: Write Content Based on Firsthand Knowledge and Experience

Or put another way:

“Document. Don’t create”.

The “Document. Don’t Create” mantra has been HUGE for me.

It’s not only helped me create better content. But I can write content 2-3x faster than before.

Let me illustrate how this works with a real-life example.

A few years ago, “conversion rate optimization” was all the rage.

CRO Highlighted

So I decided to get in on the action with a series of CRO-focused posts:

Backlinko – CRO Highlight

There was only one problem:

I didn’t know anything about CRO!

Sure, I’d run a few A/B tests before. But I was far from an expert.

These posts took forever to write (I had to research pretty much everything that I wrote).

Plus, they didn’t turn out that great.

Today, I only write content if it’s something that I have personal experience with. No exceptions.

For example, The YouTube Marketing Hub clocks in at over 40,000 words.

YouTube Marketing Hub – Contains Over 40k Words

And yes, this was a massive project that took me weeks to write.

But because The YouTube Marketing Hub covered things that I had firsthand experience with, I basically documented stuff that I already knew and did.

Brians First Hand Experience

Which meant that I was able to crank out at least two entries per day.

(Note: The post that you’re reading right now is a meta example of this approach in action. The steps in this post are based on my own experience of scaling up Backlinko’s content production. Which made writing this post SUPER easy and fast. In fact, this entire post only took me about a day to outline and write).

Step #6: Hire Writers With Actual Experience

I write every word that’s published on Backlinko.

But if you’re like most businesses that want to scale content marketing, you WILL eventually need to hire writers.

At a high level, hiring a freelance writer is easy:

Post a job to Upwork.

Hire someone that can string a few words together.

Unfortunately, that’s how most people outsource writing. Which is why 99.9% of all content online is hot garbage.

Instead of hiring randos off of Upwork, I recommend working with domain experts.

In other words: people that have first-hand knowledge of the thing they’re writing about.

For example, NerdFitness came out of nowhere in a competitive space. And a big reason for its success was the fact that Steve only wrote about stuff he knew about.

Nerd Fitness – Content

Question is:

HOW do you find domain experts?

First, find people that run blogs in your industry. And offer to hire them.

For example, let’s say that you run a blog about personal finance. Well, if you Google “best personal finance blogs”, you’ll find curated lists of awesome blogs in that niche:

Crediful – Blog Post

Then, ask the people that run those blogs if they’re available to write content for your site.

Email – Asking Blog To Write Content For Your Site

Second, look for people that contribute to other sites in your niche.

BuzzSumo has a cool feature called “Top Authors” that makes finding published writers super easy.

BuzzSumo – Top Authors Tool

Just type in a keyword… and get a list of people that have published content about that topic.

 

I’ve said it before and I’ll say it again:

“If you want an article about unclogging a toilet, don’t hire a freelance writer. Hire a plumber.”

So if you want content that’s REALLY good, then you need to work with the plumbers in your space.

Step #7: Staff Up Your Content Team

So far I’ve shown you a process for creating content that scales.

And for hiring writers that churn out world-class stuff.

But for your content marketing to really scale, you WILL need to staff up.

Whether you hire freelancers.

Or full-time staff.

Or a mix of both.

Once you have the process in place, scaling content is all about people.

And I’m NOT just talking about writers.

As you grow, you’ll need people to handle the 87 tasks that go into publishing high-quality content.

(Like design, editing, layout, promotion and more).

Now:

Who you hire depends on the content format that you focus on.

For example, hiring a team of people for a podcast will be VERY different than a blog.

But just to give you an example, here are the key roles that have helped us scale up Backlinko’s content production:

  • Content Coordinator: This is basically a project manager that specializes in content production. They’re in charge of making sure that all the boxes are checked off before a post goes live.
  • Designer: Someone that can create illustrations, visuals, screenshots, social media images… or any other design assets that your content needs.
  • Editor: A second pair of eyes to review your content. That way, your final post is free of typos and sentences that aren’t 100% clear.
  • Developer: Someone that can make code-level changes to your blog. WordPress themes have their place. But if you want to make the types of changes that give your blog a unique look and feel, you’ll need a pro developer.
  • Data Person: If you do industry studies or surveys, you’ll need someone that can run the numbers. And to help make sure that your write up accurately represents the data.
  • Content Promoter: Like the name suggests, a content promoter’s job is to get the word out about your post. This can include writing email newsletters, setting up Facebook boosted post ad campaigns, email outreach, and more.
  • Performance Analyzer: This role is all about finding out what’s working so you can double down on it. The metrics here depend on your goals. But for us, we evaluate a post’s short-term performance mostly on the quality and quantity of blog comments that come in. And long-term performance is all about links and organic traffic.
  • SEO Expert: Someone that’s in charge of finding the right keywords and making sure that every post is keyword-optimized (Guess who does this job at
    Backlinko 😀 ).

You don’t necessarily need to hire a specific person to fill every single role. In fact, most of the time you’ll have one person on your team in charge of several different roles.

But in my experience, it’s SUPER important to have someone in charge of each of them.

Bonus: Repurpose Content Into New Formats

Content repurposing is where you take a single piece of awesome content… and repurpose that same content in several different formats.

Repurpose Content Into New Formats

And when done right, repurposing is a GREAT way to scale content creation.

For example, one of our most popular posts at Backlinko is called: The Complete SEO Checklist.

Complete SEO Checklist – Post

Yes, that content performed well as a blog post.

But I also knew that this same content had lots of potential… as a video.

That said:

I knew that I couldn’t just read my blog post in front of a camera. That wouldn’t work.

For content repurposing to work, you need to tweak the original content so it 100% fits the new format.

So, with my SEO checklist video, I ended up cutting out 60% of the content from the post (otherwise, the video would have been 45 minutes long).

Instead, I only covered the key steps from that post.

 

I also added a handful of new tips and examples to make the video more engaging.

 

The final product was this video:

And because I took the extra time to make my original content work as a video, people really liked it.

2020 SEO Checklist – Video Comments

Which has led to that video accumulating 275,464 total views so far.

2020 SEO Checklist – Video Total Views

Not bad.

Now I’d Like to Hear From You

There you have it: my 7-step process for scaling content marketing.

Now I’d like to hear what you have to say:

Have you tried to scale up your content production before?

If so, how did it go?

Let me know by leaving a comment below right now.

  1. This is another fantastic article, Brian!

    I’ve been a bit conflicted lately about how I plan my content. I plan 1-2 articles ahead, and sometimes I write a very detailed outline for writers, so they can understand where I’m coming from. I wasn’t sure that was the ideal way of going about it, as sometimes I considered my outline too restrictive.

    I think the way you’ve done is simple and to the point and I think I’ll go for that.

    Also, I’ve been dealing with the stress of rushing to do keyword research and finding a topic lately because I don’t plan too much ahead and I think I’ll take your advice:

    > So instead of logging into a keyword research tool every single time you want to write something, you can spend a day 100% focused on finding topics and keywords.

    I always have all sorts of technical stuff to do and I think your method will suit me just fine. I’ll have to adjust a little, but I’m confident you’re right about this!

    Thank you very much, Brian! I really appreciate that you write such insightful guides. All the best!

    1. Thanks Vlad. I definitely recommend planning AT LEAST 10-15 posts in advance. Like I mentioned in the post, getting super organized with topics really helped me scale up.

  2. Brian, another awesome guide. You keep raising the bar in each post.

    Totally agree it’s best to hire a person who has domain expertise than a polished copywriter.

    1. Thanks Jay. “If you want an article about unclogging a toilet, don’t hire a freelance writer. Hire a plumber.”

      1. The one caveat to this is that whomever you hire still needs to know how to write. I would say if you want to write about unclogging a toilet, hire a plumber that knows how to write. This is one of the challenges I’ve had managing blogs in the film industry. There are many talented filmmakers who cannot write worth a lick. And I spent almost as much time editing their work as I would have writing it myself. It takes a little bit of extra time but it’s worth the investment to find people who both have experience and the ability to communicate that experience in a written form for your desired language.

        1. Very true, Ron. I’ve run into this myself. It’s a legit problem. That said, in my experience, it’s easier to teach writing than trying to get a freelance writer to teach something that only comes from experience.

  3. Sorry if I didn’t read it somewhere… but do you have a team of writers? or just a team of people who produce images, videos, etc…?

    In other words — for any single blog post, what % is you actually doing the work (writing, editing, etc…) and what % is “other people”?

    Great content as always – thank you sir.

    1. I don’t have a team of writers. I still write everything for the Backlinko blog. The content team handles the non-writing parts of the content process (screenshots, editing, graphics etc.).

  4. Just wow! I’m not kidding when I say that since I’ve been following your blog, your posts have been home run after home run for me.

    This really hit home with me because I’ve just started my blog some months ago and my process has pretty much been:

    1. Find a topic
    2. Research a bit more in-depth on it. I am knowledgeable on the subject, but I’m not always aware of all the details.
    3. Do some sort of outline for my writer

    It has been feeling pretty clunky recently and I’ve always imagined I’d streamline the article writing in an efficient manner, but I’d have to figure it out myself.

    But your post is *exactly* what I needed. Obviously I’ve looked how others handle it, but you outline it a lot better than I’ve read before, plus I think you’re more an authority on the matter.

    What really hit home for me is to plan ahead. This is because *literally* a few days ago I asked my writer for feedback on how we cooperate and she said that she’d like the topics for the whole week, if possible.

    It’s really a surprise that you wrote exactly about this!

    Thank you! I’ll put this into action immediately!!

    1. Hi Oana, happy to hear that. I was in the same boat: I’d kind of mix the keyword research process with the writing process. Today, I BATCH both tasks. And it makes things go so much smoother and faster.

  5. Hi Brian, this is very helpful. Thanks for putting it together. Curious to know why you keep your sidebar area empty? Why not have related articles in it? I’m sure you have a good reason for it.

    1. Thanks Abi. We used to have a sidebar. But I decided to get rid of it because very very (literally <1%) of people clicked on it. And it distracted the other 99% of folks from reading the page they were on.

  6. Hey Brian! I love your blog site here. I have been a follower and a fan for years. I’ve definitely learned a lot from you. These tips on content marketing are genius. The concept is simple but I know it takes work and discipline to make it work. I’m currently planning out my content strategy for one of my blogs. I really like your advice here!

    Thanks so much Brian!

    Cheers! 🙂

    1. Hey Freddy, sounds good. This system definitely takes some time to put into practice (it ultimately took me 7+ years). But hopefully with the help of this post you can shortcut that and set things up within a few weeks.

  7. Thank you, this is mainly for the authority blogs but I only play around micro’s as I am new in this market.
    I hope I will follow once I scale up my business.

    1. You’re welcome, Maicheal. That’s 100% right: scaling becomes important once you get the hang of your current process.

  8. Some of these are steps for those who are ready to level-up (or already did!), and I will definitely look to build them into my content strategy looking to the future, just not yet… as one of the “little guys”, I will need to focus on some of the immediately actionable stuff- especially creating outlines. Hemingway, I ain’t!

    1. Hey Dave, that’s true. This is definitely geared towards someone that wants to assemble a content team. That said, just getting super organized with topics and outlines can literally 2-3x your output. Even if you plan, write, and edit everything yourself.

  9. Wow! This is probably one of the most helpful articles I’ve read in a long time! Well done Brian!

    I’ll share this with my network. Tons of people will get good use of this information.

    1. Thanks Russell. I’m trying something a little bit new with this post that’s a bit different than massive guides. Basically, sharing some things that have recently helped Backlinko grow to where it is today. Glad you found it helpful.

  10. As I always say, Great content Brian. This was something that I didn’t know. I usually search for some keywords and create an Excel sheet for the contents that I’am going to write this week.

    I know working alone is really tough and you have more ideas than content.

    Hope I will achieve your level of planning at some point of time.

    1. Hey David, for sure. If you execute this strategy you can reach a point where you have more content-writing ability than ideas. At this point I’m able to write 3k words/day. So I’m quickly getting there.

  11. Nice article I loved very much.
    Although I never arranged my content marketing plan in such a way as you described but as a junior content operator in a packaging business I manged my upcoming contents by creating topics for about two to three weeks prior to publishing ( I publish two to three contents every week) and this helped me very much. Also, there will be less almost no stress if you have arranged your topics for upcoming content publishings I agree with you.
    Nice Keep it up going brian!

    1. Thanks Keira. For sure: planning is a huge stress reliever. Even if the content is still a WIP, just having it on the schedule helps you picture what you need to do to get everything done.

  12. Thank you again Brian fot this valuable article.

    The truth is that i was struggling with almost all the steps that you mention by myself in the beginning. But when i started to assign parts to my teammates, the whole process became more efficient and fast.

    1. Hi Emmanouil, you’re welcome. That was the single biggest turning point for me too: getting people to help me with the process.

  13. Great content Brian. I mean, it is really tough to organize your work calendar. Most of the time, I wake up thinking about what should I write today.

    From today onwards, I will definitely plan my calendar (hopefully, for atleast one week I guess 😊).

    Thanks again for this great piece of article

    1. You’re welcome. One week is definitely better than nothing. Start there and see if that helps. If so, then you can try 2 weeks, 3 weeks etc.

  14. Hi, wow it was really complete practical. I really see Authors is much important now especially in google e.a.t algorithm. keep on the awesome works

  15. Hey Brian,

    Chris from germany here. Your blog is one of my favourites for years now.
    Not only for the outstanding content itself, furthermore for the details between the lines.
    In this case, to possibly make it visible for other from my perspective, these lines up there push things I already have in mind back in my active awareness.
    These kind of impulse we all need from time to time to come back to things that makes our processes perhaps easier or better again … to develop them a little more far … am I describing this right?

    Thanks for all your impulse given in the past years and hopefully once we meet to talk a while about some other meta levels.

    All the best,
    Chris

    1. Hey Chris, thank you. Yes, I totally understand what you mean. It’s helpful to read something like this because it helps crystallize ideas in your mind into something concrete.

      1. Yes, that‘s it and to develop things with these new ideas! Great!

        I‘d like to bbq with you and your buddies 👍🏻 🙈😇😜😂

    1. You‘re absolutely right! It‘s really a nice move to share all this stuff with us.

      Which time period needs to be passed to share things like this with us in public, Brian? Or are it other factors that you lay beyond such decisions? Or a mix maybe?

      Anyway it‘s totally cool!

      1. I usually try to share any learnings that I think the Backlinko community would like to see. So it’s more of that sort of decision than a specific timeframe.

  16. Hi Brian
    It’s amazing how quickly you can post another good article in such a short period of time and it is informative too. But you didn’t reply to me on twitter, so maybe here I will be luckier to get the answer I was waiting for: can you organize a post where we (readers) can say what we expect from today’s www to be. Especially related to website development. How today’s websites should look like?
    I would like to see if users (we) think differently from web developers and web site publishers.

    Thanks,
    Dejan & keep those articles coming 🙂

    1. Hey Dejan, glad you enjoyed the post. Do you mean a forum? Either way, one of the great things about the web is that anyone can create a site that’s 100% the way they want it. So you can be the example that you want others to follow.

  17. Excelente – Thank you so much brian…

    This is one of the most valuable posts here on backlinko because this is what exactly I was struggling from the last few months.

    But not anymore… thanks to you brian.

    Allow me to buy a beer and pizza for you.

    I’m printing, bookmarking and sharing it right now.

    Love it ∞

  18. Hi Brian, loved ur content as always.
    I just started a new business blog and continuously applying what I am learning from you.
    The thing I am confused is how many times should I post.
    Plz reply ❤️

  19. Thank you Brian for the 7 steps. I know it wasn’t an easy process but you have a way of breaking things down and making them seem easy to digest.

    What would your recommendation for a non-English speaker with no budget for a content team?

    I just launched a small blog at http://www.experiment16.com and I can truly use your expert opinion.

    Also, what are the best passive ways of getting natural backlinks?

    Thanks in advance.
    Pat.

    1. Hi Patrick, In that case, I’d use strategies like the Skyscraper Technique to create AWESOME content. I wouldn’t worry about scale until much later.

    1. Thanks Brandon. Glad to hear that. The goal of this post was to share how I went from struggling with scale to pumping out 3x more content than ever before. It’s all about the people and systems.

  20. Interesting to read. However, #2-#3 gave me a question to ponder upon. I myself change plan to put up something else from what I did think to write before.

    There are several reasons owing to such behaviour. Search trends, algorithm, and intent is what I found determined my work process.

    Would be glad to know what’s your take on that? Should one Blogger still stick to preplanned routine?

    1. If you’re still sort of figuring things out I wouldn’t start to scale yet. You only want to scale something that’s already working great.

  21. Thanks for sharing such a nice content, always I am waiting for your news letter, Whenever I read your blog I learn something NEW.

    Thank you so much, Always you are sharing your knowledge to all.

  22. What a great in-depth article as always, Brian.

    For someone who’s starting up with a new site with little to low budget and trying to do everything like what you did initially, building a content team from the get-go might be tough.

    Do you mind sharing what’s the estimated cost for having your own VA or staff?

    1. Thank you. For sure. I actually wouldn’t recommend building a team on day 1. You only want to scale when you’re 100% ready. For now, just focus on publishing and promoting AWESOME stuff. Scale can come later.

  23. Getting experienced writers or the people who can write unique and good content is the most difficult part I am facing. People charge a lot but getting a good content is really an issue.

    But your suggestion of finding a plumber if you want to write content for plumber is the great trick . Let us hire the field professionals.

    Thanks brian for the real solution you provide to us.

    1. No worries, Gautam. For sure. Plumbers may need some writing help. But they have the kind of real life experience that’s impossible to fake.

  24. Brian you always give tons of helpful information. The information appears to be extremely strategic in the approach to scaling up. Once everything is up and running, this is certainly going into the action playbook. I’m in! Thanks Solomon

    1. No problem. It really depends on the type of page. You can use AIDA in blog post intros. But you don’t really need to use it in the post itself.

    1. You’re welcome, Darshana. I’ve always struggled to scale content without sacrificing quality. But I think I’ve finally cracked that nut, as they say.

  25. Thanks for posting this!

    The content I personally write has gone down considerably.

    The reason being is I always want to write longer-form but don’t always have the time.

    This gives me a clear process to not only start writing, but also get help delegating tasks.

  26. Hi Brian,

    This post is awesome. Thank you for taking the time and putting together such an awesome content scaling techniques. What would you suggest in promoting same videos that we create on youtube through facebook and gwitter. Do you think that this helps in gaining brand visibility?

    Thank you!

  27. Nicely done! Just thinking about how to organize and create new content, and boom! You send these valuable tips.

    Thanks a lot, Brian! Following you since 2014 and learning from different angles since then.

    Cheers!

  28. Hi Brian.

    It feels so awesome when I find that the latest techniques that I have devised recently are being promoted as a fool-proof strategy by a master like you. I am talking about technique number #1, #2 and #4.

    I have recently discovered them to ease my nerves a bit and now they have got a “Trust-seal” by you. That feels really awesome.

    Also, I feel much sense in your step number #3, #5 and bonus step. I am certainly going to implement them to ease my work further and create more value to my readers.

    Thanks a tonne for this article. It is a seriously helpful one.

    Cheers.

  29. Thanks for sharing such huge information. I love your content, every time whenever i receive backlinko email, i close my room for avoiding disturbance and start reading 😀

    1. Hey Myke, thank you. I recommend turning them into blog posts. So instead of posting a transcript, use the interview to create a post with screenshots, subheaders etc.

  30. Subject Matter Expertise is an absolute MUST in order to churn out high quality blog posts. And even if you find one he/she ought to be willing to write 1000 over words. We are often faced with this challenge.

    We usually seek some raw inputs from our clients (since they know their stuff best and it really helps if they are willing to oblige.

    1. Hey Azhar, smart move there. Clients are an untapped source of awesome content ideas. And great content in general.

  31. Hi Brian,

    I agree with you that we should plan our upcoming articles in advance.

    Apart from this, The idea of repurposing content into new format and breaking down writing process into tiny step is awesome.

    Thanks for such an amazing helpful article.

    Regards,
    Sumit Sao

  32. Amazing article Brian.

    Just like you( during your old days), I do everything by myself.

    Your article has provided me great insights on how can I produce more content without compromising quality.

    Planning to work on repurposing. I’ll definitely use these tips.

    Thanks.

  33. I really appreciate this content, Brian. As the top SEO content expert and lead “bottleneck” for my company, looking at mapping out a year of content and bringing in team members makes perfect sense. I’ll accept this blog as a challenge! Thank you again!

    1. Awesome Erica! As you know, being the bottleneck is super stressful. Getting other people on board to help is a game changer.

  34. Best ever content planning tips I’ve ever read.
    I’m going to create a content calendar for my blog as the first step.

    Thank you Brian ✌️

  35. Wow, the article is great as always. I have one question. I see that you don’t include Research step in your process. Do you know all about the topic you’re going to write in the first place?

    1. Hey James, thanks. I usually know at least enough about it to create an outline without needing to do much research. See step #5 for more info on that.

  36. Another great article Brian! True what you say about hiring writers that are true experts in their field. You can even hire PhD scientists to write content easily nowadays using sites like kolabtree.com. Especially important for Google Medic Update/EAT (full disclosure….I work for Kolabtree 🙂 )

    1. Thanks Jonathan. There definitely needs to be more sites like that where people can hire domain specific experts to work with. Upwork is OK. But it’s really not full of “plumbers”.

  37. Hi Brian, I’m 15 and I just started a blog over at joshternyak.com and am working on writing and repurposing content every 1-2 days. So far, it’s working well. I got 16 youtube subscribers and 5.5 hours of total watch time in the first 2 weeks. Your awesome content has taught me how to start a blog and grow it. Thank you.

  38. Fantastic plan, Brian. I was wondering how big names like Backlinko planned their content! This post helped me a lot.
    Secondly, It was very pleasing to know that you write content for Backlinko yourself.
    Keep sharing such work.

  39. It’s pretty weird, I was introduced to Backlinko in 2017 when I started with SEO.

    You were publishing content that resonated with my need back then.

    I’ve been thinking about scaling the content from a week and here you are with this Guide.

    Like do you spy on us when you’re planning for content or what 😄

  40. Thanks for the information, it is nice to see the back stage of a blogger as you are. Inside my possibilities I´ll try to do it as you are saying. Keep doing this good job

    1. You’re welcome, Tomas. I tried to share some behind the scenes stuff about how we run Backlinko. Glad you found it helpful.

  41. this could be the greatest article for me now, Brian. I am really frustrated with the workflow now, it slow down gradually day by day. thanks for sharing, again and again.

  42. You have distributed the work and still maintained the great quality, Brian.
    Finding the right talent is a big challenge but manageable.

    I liked your funnel and will be implementing in my operational work now. Thanks for the great value. God bless you.

  43. Great post Brian. I had some knowledge on most of the points here but it never hurts to refresh the memory a bit. I like the point you put across about hiring the right writers. Most unfocused businesses treat freelance writers like a bunch of employees while most writers, unfortunately, think of themselves the same way. It’s the chosen few (businesses who have a clear vision and writers who are determined to bring their clients’ vision to life) that form a strong, long-term relationship that bears mind-blowing results. It takes a bit of effort to find the right people but the outcome will definitely be worth it. Amazing post once again.

    1. Thanks Leroy. That’s been my experience as well. It’s important to find writers that LOVE writing. And that you work well with. Most people just farm out writing to random people vs working with them every step of the way. It makes a big difference.

  44. Just what I was looking for. I procrastinate a lot while writing posts because it’s stressing.

    But I knew it’s my approach to writing content that didn’t allow me to write as fast as I could.

    I used to create the blog posts from top to bottom at once from design, adding images and everything.

    Now I’ve gotta fix that! Thanks Brian 🙂

    1. You’re welcome. Working from an outline and adding images and other visuals later can easily help you write 2x faster.

  45. it’s a great piece of content. I love to read your article and enjoyed it a lot. And especially the way you tell and describe is very admiring. The pictures used in this article are very attractive and of Good Quality. Thanks for sharing it and I hope to see your new work soon.

  46. Thanks, as always, Brian!

    Answering your question. Yes, I tried this. But then I burned out in management and stopped doing what I like and what I’m strong at. I wanted just to live, and not be in the race for growth all the time. Maybe I’m getting old 🙂

    I have one question. You write that you do keyword research in one day for many blog posts. But the competition on the SERP will change by the time of writing future articles, especially if they are planned for the months ahead. How do you adjust this process?

    1. You’re welcome, Micheal. I respect that decision. Scaling up does mean at some level more management. It’s not for everyone. I respect people like Tim Ferris that could easily scale up but chooses to focus on quality over all else. To answer your question: I usually target evergreen topics that don’t really have huge KD changes. But for trending topics I usually push them up the queue so they come out before things get competitive.

      1. Thanks for the answer. As for the evergreen keywords, that makes sense. I love such topics too 🙂

        It will be interesting to know your opinion about scaling after five years (when you were more joyful).

  47. Hi Brain,

    This post come at the right time. I was looking for a guide where I can find some tips to write faster and effective content for my guest post-campaign.

    You solved my problem, with this timely post.

    Thanks,
    Umesh Singh

  48. Brian,

    I follow your content since the very beginning. One thing struck me already in one of your early posts: In my eyes you are one of the GREAT copywriters of our time. Big respect.

    Besides: Before dinner I opened your article and scanned it. It had 0 comments. After dinner I finished reading it and made a reload. Now it’s 126 comments – or even more, when I have finished writing. Wow.

    1. Hi Bartek, smart move there. I definitely recommend focusing on well planned out content than a large amount of content.

  49. Hi Brian

    I’m looking to start writing content on my site – this and other posts have been really helpful. Should I group posts in /blog/ or like backlinko.com just have a /post for each new article?

    1. Hey Al, it’s up to you. If you want your homepage to be more of a squeeze page like mine, then you want to have a /blog page. But you can still use /post URLs.

  50. Hi Brian,

    I have been following you closely and I am benefiting largely. Thank you, Brian

    Many thanks,
    Sammy

  51. Thanks Brian. I have been following you for a few months and my website went from almost none traffic to over 6,000 visitors per month in a short time. Now I need to focus on CRO then.

  52. I believe most of us would be guilty and some who are not have seen the success.

    For me, I need to post the blogs on time which is tough. Your tip of researching lots of keywords and then writing is better

  53. I really liked how you were upfront about more people being needed for the increase in quantity of content being produced. I need a better editorial calendar and more outlining of blog posts .Very helpful post.

    1. Thanks Amrita. That’s right: I’m all about quality. But at some point, you do need to scale somewhat to grow.

  54. I love how clean your articles are. your artist does a great job of illustrating your ideas . does she draw each fresh or use stock flat images for speed purposes? regardless I love the simplicity of your posts. Keep it up amigo

    1. Hi Scott, we generally do all illustrations from scratch. Takes longer but it helps everything look unique.

  55. Damn. Between following your content for a couple of years now, running and amazon business in 3 countries and expanding and wanting to grow outside amz with content, your posts have just made me realize I’m spread too thin and too far. I made a concious call this year to learn to build out the amz system and been trying to get a decent content strategy in place. I want to get to a stage of 100k visitors per month in abt 9-12 months. I guess, I need a solid content plan and backlinking strategy incl internal linking structure. Gonna make an effort to follow your words to the tee a d see if I can come up with a content strategy for my ecom site. As always your content is super useful and rocks.

    1. Hey Bharath, it took me a while to get to where you’re at and focus on systems. It’s been super helpful.

  56. Hi Brian,
    This is really a great stuff. I have never followed content calendar strategy and looks like it’s a game changer.

    And I have a question.
    How do you plan case study article?

    Means, do you pick the stuff you wanna write about and starts working on it or After started working you’ll add it on calendar?

  57. Hi Brian. Great stuff once again, so please forgive my question: “How and where do you monetize your blog?” …I never see any ads in your content and although maybe I’ve missed a few affiliate links somewhere – you usually only link to relative sites or to your own website. So how do you pay the bills? Is it through monetizing YouTube, or Facebook Ads? I don’t even think I’ve seen you offer or pitch a course or digital product…? Just wondering – because you put so much time and expertise into your content – but then you give it to the masses for free…

    1. Hey Mike, thank you. Backlinko is an online training company that sells online courses. We have courses on SEO, YouTube marketing, blog growth. And a few more in the works.

  58. Totally loved it (Especially planning part of the content and making calendar of it )

    I am working on my Personal blog and I was facing such issues like planning and sharing content on the right time

    I also use to think that I am not able to give all the time to my content

    Now I can surely focus on different other aspect and keep my expertise on certain parts and areas like

    generating a result, bringing facts for my content

    Hope it will help many people like me to achieve better result

  59. I haven’t been following your blog for long, but then I am continuing to fall in love with your practicality of your content, bravo!!

  60. As usual, nicely done…so the cat is out the hat 🙂

    I do have a question on a different matter. I have been getting requests to accept guest posts on my blog. I never hear anybody talk about that. What is your stand? I think I will use it to maybe monetize on that with sponsored posts?

    1. Thanks Juergen. I personally don’t accept guest posts. I prefer to scale with my own stuff. But there’s a limit to how much I can write per day. Which is where accepting guest posts can help. The issue with accepting guest posts is that it ends up being a ton of work (setting up guest post guidelines, editing etc. etc.)

  61. Hi Brian,

    This was a great post. I specifically loved the point about writing from experience. What if your content turns out not to follow the structures already ranking high on the searches?

  62. Awesome article.

    You mention this at the beginning:

    “a new flagship course”

    I was thinking you meant an actual course, like course of study. Did I misunderstand that?
    Thanks.

  63. Hello, I am new to this and started following you some days ago. For a newbie; Step #5 and the “document, don’t create mantra” is one of the best advices I have ever read. Thanks !!

  64. Fantastic advice Brian. As a complete newbie this is fantastic valuable information. May I ask do you have a blank template you use you could forward as I think it would be super helpful and what productive calendar fo you recommend?

    Many thanks
    Alin

  65. Very nice article, may I ask how much time do you need to write an article of 2500 words (only text)? I am asking this because I am trying to improve the time that I am using for writing content.

  66. Hi Brian,

    Thanks for taking the time to put together this excellent article. This is the best, most practical guide I’ve read on creating content efficiently and scaling.

    Much appreciated!

    Mark

  67. Hi Brian,
    this is amazing article, before I read it, I only make a research for keywords, after that I write without outlines or plan.
    I will use your guide definitely.
    thank you

    1. Thanks Damien. Nice. A lot of people have said the same thing. So it sounds like lots of folks in the Backlinko community are looking to scale up.

  68. Hi Brian,
    Very interesting and well put together article.

    At the moment I feel I’m on the very bottom rung of this blogging path and the road ahead looks steep. Presently I just make a list of topics which are based on either something I know or have experienced. Then proceed to write and comment on them with the aim of giving the reader something of value.

    I agree with you that it takes time and effort to put it all into place. Usually the better part of a day for a reasonable number of word. Clearly I need to plan more.

    A question I have is how do I find any help that I need to work with. At the moment my blog is not generating any income and I have limited capital resources. I am not adverse to paying for things to be done but there needs to be a some sort of income stream to make it all go round.

    Thanks for your post

    1. Thanks Ian. I’d actually continue what you’re doing. Focusing on topics you can hit out of the park. And writing super valuable content.

  69. This is actually great and powerful, i am new to blogging but I have actually get to understand why it’s hard for me to make post sometimes, I will have to adopt a new way from your guidelines. Thanks and best regards

  70. Another value addition to my knowledge, Brian.

    An excellent piece of information!

    As you write the whole content by yourself, it shows how passionate you are in blogging.

    From December, I am consistently reading and getting insights from your blog.
    By implementing your suggested tactics, the organic visitors of my blogging site “The Blue Oceans Group” has raised to 5k+ in 6 months.

    1. Thanks Sachindra. For sure: I love writing. It’s hard to be a blogger without enjoying the process.

  71. I personally, find Scrivener works great for outlining. The program is invaluable for helping you organized. Also, it isn’t a subscription service.

  72. As a content writer, I 100% agree with everything you said here. 😁

    Especially the bit about writing an outline. Too many freelance writers skip this, which explains why they disappoint their clients. It’s really demoralizing when you have to start from scratch after turning in the first draft.

    Epic post as always, Brian! 😊

    1. Hi Priscilla, thank you. Oh yeah, that’s a really good point. Sending over an outline in advance is always a good idea to make sure everyone is on the same page.

  73. I’ve been publishing guides and other content assets for the past 7 years. But your step by step process to scale content creation is one of the simplest methodologies I’ve read.

  74. Hi Brian,

    I like this amazing scale content creation post. I specifically loved the point about break down your woks in a tiny process. It really helpful for creating past and time management of your content strategy and plan for 8 to 10 month schedule post.

    1. For sure: to create systems you need to have a handle on the steps. Which means you need to document each step. It only took me 7 years to figure that out 😂

  75. Hi Brian, first of thanks for providing such great content to us. I got answers to many questions from this article.

    Step# 2 and 3 are help full for me. I always do keyword research and write articles on that, but now I know why it should be important to plan content for the future.

    Thanks again buddy

  76. As you rightly said, Document, don’t create. Content marketing is at best when doer share insight, derived from doing and experience. A detailed article, sort of hand-holding for content creation. Can you share the template for content creation?
    Curious to know how to use content curation in content marketing?
    Thanks and keep it up.

  77. Remarkable Work Done Brian.

    I mean > If someone asks me – What is sticky content? . I ask them to visit backlinko and you’ve again proved it without a gap.

    The way you’ve broken the content creation steps and the processes, it’s amazing.

    Anyone reading this article can feel that it is written exactly the way it is described and this can not be a content writer work – it’s that only a plumber knows how to do unclogging the toilet paper. 🙂

    So true.
    Really appreciate that.
    Abana

  78. Hi Brian! Very useful information! I have a news site. trenes.online In my case I publish a post every day in spanish. No less than 500 words no more than 1000. I try to plan in advance the general topic for the week. I’ve crated a WhatsApp group with only me to take fast notes, ideas, urls and research. Early in the morning I do my 60 minutes research mainly with my LinkedIn network and Google News. Then I seat 2 hours to write the post. I start selecting the topic from my WhatsApp list, I do more research. When it’s complete I start to write the title and then subtitles as structure. I write about railway transportation a topic I know well. Then I write the main ideas related to each subtitle. Next step I use yoast to do meta, keywords and adjust final title. Then I chose image and a related youtube video. Thank you!

    1. Hi Ricardo, sounds like a solid system there. The most important thing for me has been to have BLOCKS of time just for writing. So that 2 hours of uninterrupted writing time is probably a big reason that you’ve been able to stay so consistent.

  79. I think you are one of the most genuine writers out there; this sort of candour is unlike any I have seen. And I can 100% relate to the idea of writing what’s already in your head. I was able to write 10k+ words on a complex topic in less than 50 hours and typically I used to spend 6-8 hours writing a fairly simple 1000 word blog post. You are doing a great job Brian and I am learning a lot from you! Cheers!

  80. If you ask me, the best thing I’ve learned from here is “If you want an article about unclogging a toilet, don’t hire a freelance writer. Hire a plumber.”, and I’m sure most of us hire freelance writers for the topic outside our field.

    And always, the best part of our blog is about the action points, which add real value to our workplace.

    Thank You, Brian!

  81. Brian,

    There is one section in your great post that worries me.

    You say your blog started to stall and you realized that “it was pretty much impossible to grow a blog past a certain point with only 10-12 posts per year”.

    In the past I took note that your philosophy and entrepreneurial line was “quality over quantity”.
    And that’s what I was doing.

    Yet, now I’m thinking if I might also be stalling without more content.

    Could you elaborate on that?

    1. Hey Lucio, it’s still quality over quantity. As I said in the post, content quality got better as we scaled up.

  82. Hi! I love this. I’m just starting out so hiring help isn’t something I can do at the moment. It’s good to see what might be possible in the future though.

    By the way, I would love to read more from you about time management. You seem to be a master! For example, you respond to every comment! Wow!

    I am a YouTuber and a blogger and I have an Instagram account and already I feel somewhat overwhelmed. I respond to everything too, but it is A LOT! And you have way more followers than I do. How, Brian, please tell me how! 🙂

    1. Hey Maaike, no worries. There’s no rush to staff up, scale up etc. It sounds like you’re on the right track by doing things yourself and interacting with your community. I might write a post or send a newsletter about productivity someday. It’s on my list of topics to cover.

  83. This is brilliant Brian! What type of platform do you use to manage the workflow between all the people involved? Do you use or are you planning to use a project management tool? Cheers

  84. Hi Brian,

    Thanks for this valuable guide on scaling content.

    I’ve been learning from you for over 2 years now, and I’ve made so much progress in my content creation.

    I particularly loved the step about creating detailed outlines. It’s a real life saver. Thanks again!

    1. Hi Adenike, great! For sure: I used to basically skip outlines and write “free form”. It ended up taking 2-3x longer than working from an outline.

  85. Hey Brian

    Being a beginner, I am handling all things myself whether its content writing, designing, or promotions.

    First 5 tips plus bonus tip is very useful for me.

    Thanks
    Amit Garg

  86. Hi Brian,

    Thanks for sharing this useful blog post as usual but can you please share tips regarding team buidling for individual bloggers like me?

    Looking forward to your reply as my blog traffic is also affected by the latest Google May Core update.

    Best Regards,

    Himanshu Tyagi
    Founder, CodeItBro

      1. In house team for blog. I can’t find people who share the same passion as me. Any tips for that would be great? Team building is an important factor for scaling blog or any business.

        1. That’s why I like to look for people that already write about the topic. That way, you know they’re interested in it.

  87. Fantastic! But don’t think Hemingway was writing masterpieces as magic. His novels are a consequence of many revisions and editing and cancellations

  88. Thank you for these tips Brian.
    actually you can scale everything in marketing, or outsourcing your work.
    Step1 you do by yourself
    Step2 discover if it works or not
    Step3 Discover what works, and what is the metric that make it works.
    Step4 : outsource, process
    Step5: scale it

  89. Excellent article. As a consultant I need to create content to be found and hired. The process described has helped me get clear on what I need to do. The difference between being an amatuer and a pro

  90. Love this post, comes at a perfect timing!

    I’d love to read more about your thoughts about how to onboard and brief a new content writer best.. maybe subject of a future content update of yours? 🙂

    1. Hey Chris, thanks. We’re hiring writers for exploding topics right now so this is something I’m going to learn more about.

  91. Hey Brian! Great work always find a great ideas in your post. Which software or website you use for making these awesome infographics. Can you share your idea with your fan. 🙂

  92. Hello Brian. This is very informative as usual. Months ago I read your “skyscraper technique” for producing awesome content and immediately applied it. The result was an amazing article with tons of reviews. Thanks for always taking the time to produce content worth reading.

    With respect to this post, I follow all the steps you outlined here for developing training programs without even thinking about it probably because I’ve been doing it for years and it’s become second nature. I’m a training consultant. Thanks for highlighting the logic I’ve been following. I’m definitely saving it for future reference.

    It’s intriguing that you personally write all articles on Backlinko. Given the quality of all the epic articles at your site you’re indeed a very prodigious producer worthy of emulation. I mentioned your name as one of the top three SEO gurus worldwide in one of my recent articles. Thanks for continuing to keep the flag flying high.

    1. Hey Paul, thank you. I appreciate the kind words. Also: great to hear that you put The Skyscraper Technique into practice. As someone that creates training programs, you know better than anyone that it’s all about action.

  93. “I’d grab a cup of strong coffee, whip open WordPress and start banging on my keyboard.”

    “Which is why 99.9% of all content online is hot garbage.”

    These are my favorite sentences in this post. Made me exhale sharply out of my nose. Great insights as always Brian.

  94. I don’t know what to say. His articles are so complete that I feel like a producer of virtual garbage.

    Just kidding, thanks for this incredible content, it made me think and reflect a lot about the work I’ve been doing and for sure, it will help me to make things more professional here.

  95. Hi Brian,

    I am really impressed by the article you wrote. You wrote down what a new content website should do step by step in terms of content. It will be useful for many beginners. But these days the demand for written content is decreasing day by day. What do you think about this issue? Do written content based websites have to pass to video platforms such as YouTube or audio platforms?

    Thanks for your kind reply in advance,
    Regards

    1. Hi Martin, thank you. I think there’s still plenty of demand for written content. In fact, sites like Reddit are basically 100% text.

  96. This is an extremely helpful post Brian, thank you so much.

    Do you have an updated post about legal rules for opting in for lead magnets, such as double optins, gdpr applications etc?

    1. Hey Ahu, you’re welcome. I don’t have those sorts of resources because I recommend working with a lawyer on that sort of thing.

    1. Hi Barry, you’re welcome. I agree: we have a great team here that makes these kinds of complex pieces possible.

  97. Hi Brian,

    Great article, and that’s coming from a fellow content marketer/SEO.

    I would love to get someone to work on the design aspect of my articles but I’m not sure what type of designer to look for?

    If you were searching on UpWork what keywords would you use to search for the perfect candidate?

    1. Hey Oisin, you 100% want to look for an “illustrator”. That’s the code word to finding great designers.

  98. Thanks Brian for the excellent guideline of the content writing strategy. I will definitely try to apply it for my main website. I have 2 questions :

    1) You said to Create an Organized Content Calendar, do you use any tool to organize the writing task, or just keep record manually?

    2) Do you recommend to use the same writer for different niches? He might do research before writing, but is it a wise strategy?

    1. No problem, Faisal. 1) I just use Google Docs. 2) I recommend finding someone that has first-hand experience with the topic whenever possible. Research is no substitute for living it.

  99. The outlining part is something so simple yet often overlooked. I think a part of me just takes it as extra work compared to writing freestyle but you are right. Unless one is Hemingway, freestyle is best left to experts.

  100. I always treat your posts as a lightning round. I skim through until I find a tactic I haven’t done and do it. Today, I searched for a real estate round up, found one and sent them a recent piece of content I wrote about how our properties were doing during COVID-19… Instant connection. Probably will lead to a good link creator relationship. Ty!

  101. Hey Brian, as always loved the post. Noted down all the points in the process creation and i m going to mix it up with my current steps.
    Just a thing though, i don’t have team right now, so i m gonna do it all by myself until i have good team.

    Thank You for this post … !!

  102. I recently stumbled upon a great quote from Ernest Hemingway:

    “Don’t get discouraged because there’s a lot of mechanical work to writing … I rewrote the first part of A Farewell to Arms at least fifty times… The first draft of anything is shit.”

    So grabbing a strong cup of coffee and typing in a masterpiece was not even a reality for him 🙂

    Thanks for this great blog post!

    1. You’re welcome, Lukas. Very true: Hemingway was a perfectionist with the editing process. But I still like the romantic idea of him banging out a single book in one go.

  103. Hi Brian,
    The first three parts are really amazing for the technical writing strategy. But how can we scale the content according to your strategies if you are out of budget and not have much resources to manage staff team?

  104. Sorry this is off-topic but am just curious. Why do you have only the Facebook and Twitter share buttons and not Instagram an others?

  105. Wow, this is probably the most comprehensive guide to creating quality content and organizing the work of employees.

    Thanks a lot, Brian Dean!

  106. Really awesome post. I am in the process of scaling my content. I had a question on your recommendation to hire an expert:

    Say I find an expert who appears to be a good writer, how much would you suggest offering them to write, especially if they don’t normally write for others? I have a site starting to make money, but wouldn’t want to spend the whole budget on them.

    1. Hi Todd, it’s tough to say because it depends on their expertise and how long the article will be. For example, hiring a janitor should be cheaper than a nuclear physicist.

  107. This is AMAZING. As someone who is just starting a blog and struggling with breaking down all the tasks into daily work, this is exactly the guidance I have been searching for.

    Would you possibly consider making a template of your content calendar and sharing in on Notion?

    1. Hey Kim, thank you. Happy to hear that. Yes, I definitely will create a content calendar for notion and Google Sheets soon.

  108. Thank you, this is mainly for the authority blogs I suppose, but I only played around micro’s as I am new in this market still. Hopefully, I am able to scale up my business once I follow this. Thanks so much Brian!

    1. You’re welcome, Jason. This is definitely geared towards larger blogs with a team. But a lot of the strategies are applicable to one-person blogs.

  109. Hi Brian, Thank you for sharing this knowledge.
    Through this post, I have gained one more piece of knowledge and the most important was plan your content schedule, stop doing multitasking, share the work with your team and improve your productivity _ _ _X faster.

    I’m also a regular viewer of your Videos and there also I have implemented your suggestions with my YT videos.

    Now I just want to ask that if I’ll post a blog post with 1500-1800 words will it be still effective in 2020!!!

  110. Fantastic article and explanation. I like you writing and video style too. This post is no hidden techniqes, I think all are with this, if we write article based on this check list or method of your explan. I also think we can sure to rank in the first page of google base on related niche. I already excel book to keep record like you but not all. I got some more addional information from you to add my content. Thanks so much your amazing content writing and support.

  111. Hey Brian,

    Thanks a lot for your in-depth post (all of them are amazing, really!)
    I’m also curious about your promoting activity.
    Have you a flow, a break-down, of all the activities that you have in the pipeline to promote your pieces?

    May I invite your for a short interview on this topic?

    Take care during this odd time!

    Ester

  112. Lots of useful tips in this article, Brian. At a certain point, it’s hard to do all the work by yourself, and you need to delegate. A good team is definitely needed.

  113. Thanks for this wonderful article brain, we do a lot of B2B strategies for our client blog’s this will surely help. Any good content optimization tool that you suggest can be used for content marketing? For B2B sites

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