User Experience Signals


In the early days of SEO Google evaluated content based almost 100% on backlinks and on-page SEO.

But over the last few years (especially thanks to RankBrain), Google has started to incorporate “User Experience Signals” into their algorithm. Specifically, they measure how users interact with the results… and use that to help evaluate content quality.

And in this section you’ll learn how important UX Signals (like Dwell Time and Organic CTR) work. You’ll also see exactly how successful websites optimize for these same UX signals.

This page contains a library of resources to help you optimize your site for User Experience Signals.

Dwell Time

What is Dwell Time? And how does it impact SEO? Learn everything you need to know about Dwell Time in this actionable guide.

Bounce Rate

Everything you need to know about Bounce Rate, including what it is and how to reduce it.

Pogo sticking

What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.

Organic CTR

Strategies, examples and case studies to help you improve your organic click through rate in Google’s search results.

Search Intent

This guide has everything you need to know about Search Intent and SEO.


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