SEO Tools: The Complete List (2018 Update)

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.

I personally tested and reviewed 188 free and paid tools.

And you can filter through the list to find the best SEO software for you.

Check it out:

I want SEO tools that help with:

  1. Technical SEO
  2. Keyword Research
  3. Rank Tracking
  4. Content Optimization
  5. Backlink analysis
  6. Video SEO
  7. Link Building

I want tools that are:

  1. Free
  2. Paid
  3. Freemium
  4. New

Show only Brian's favorite tools:

  1. Yes
  2. No

Technical SEO tools

All in One SEO Pack

Technical SEOFreemiumNo

An alternative to the Yoast SEO plugin.

The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.

all in one seo pack

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Bing Webmaster Tools

Technical SEO, Keyword ResearchFreeNo

As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.

But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.

bing webmaster tools screenshot

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Technical SEOPaidNo

A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth.


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Bright Local

Technical SEO, Rank Tracking, Backlink analysisPaidNo

Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.

Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.

Bright Local

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Technical SEOFreeNo

A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.


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Technical SEOPaidNo

A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more.


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Technical SEOFreemiumNo

Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down.

dareboost site performance tool

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Technical SEOPaidNo

Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long. deep crawl seo tool report

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Technical SEOPaidNo

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

easy redirect

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Technical SEOPaidNo

Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first.


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Google Analytics

Technical SEOFreeYes

If you’re serious about SEO, you need to use Google Analytics. Enough said.

Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up πŸ™‚

google analytics search engine optimization

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Google Analytics Referrer Spam Killer

Technical SEOFreeNo

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

google analytics referrer spam killer

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Google Mobile-Friendly Test

Technical SEOFreeNo

Google recently started to downrank sites that aren’t mobile friendly.

But how do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G.

Google Mobile-Friendly Test

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Google PageSpeed Insights

Technical SEOFreeNo

You know Google uses your site’s loading speed as a ranking factor.

Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.

PageSpeed Insights

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Google Search Console

Technical SEO, Rank TrackingFreeYes

Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.

Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).

google search console

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Google XML Sitemaps

Technical SEOFreemiumNo

A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.
google xml sitemaps plugin

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Technical SEOFreeNo

Google Page Speed Insights checks your site’s code. GTmetrix actually loads your site.

When I want to judge my site’s real loading speed, I always defer to GTmetrix. It also gives you recommendations for getting your site up to speed (literally).

gtmetrix screenshot

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Technical SEOFreemiumNo

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

HeadMaster SEO

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Hreflang Tags Generator Tool

Technical SEO, Content OptimizationFreeYes

Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

Hreflang Tags Generator Tool

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Kill Duplicate

Technical SEOPaidNo

Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).

Kull duplicate

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Technical SEOPaidNo

LinkPatrol is an interesting WordPress plugin that shows you all of your site’s external links.

Cool Feature: If you need to remove or nofollow a bunch of links on your site, LinkPatrol makes it easy. Just choose a domain you want to remove or nofollow, and LinkPatrol will take care of them.

linkpatrol screenshot

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Technical SEO, Content OptimizationFreemiumNo

Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.

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Map Broker XML Sitemap Validator

Technical SEOFreeNo

A helpful (free) tool that makes sure you have a valid sitemap. The XML Sitemap Validator also double checks that the links in your sitemap work.

xml sitemap validator

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Microdata Generator

Technical SEOFreeNo

The Microdata Generator makes creating local SEO schema markup a breeze. This is perfect if you’re a local business (or have local SEO clients).

Just enter your basic biz info (like address, phone number, opening hours etc.) and you’re set.

Microdata Generator

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Technical SEOPaidNo

OnCrawl is a solid site auditing tool. Like most others, this software gives you info on HTML issues…but also duplicate content, page depth and site performance.


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Open SEO Stats

Technical SEO, Content OptimizationFreeNo

A nifty Chrome extension that gives you fistfuls of helpful info with the push of a button. You can see a site’s Alexa ranking, indexed pages, page speed, whois, on page SEO…the list goes on and on. open seo stats

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Panguin Tool

Technical SEOFreeYes

Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.


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Plugin SEO

Technical SEO, Content OptimizationFreeNo

A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.

Plugin SEO

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Raven Tools

Technical SEO, Content OptimizationPaidNo

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

Cool Feature: “Thin content” reveals content that might put you at risk for a Google Panda penalty.

Raven Tools

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Referral Ghost Spam Removal Tool

Technical SEOFreeNo

Is referral “ghost spam” messing up your Google Analytics data? Well this free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.

loganix ghost spam filter

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Rel Nofollow Checkbox

Technical SEOFreeNo

This WordPress plugin lets you easily set links on your site as “nofollow”.

rel nofollow checkbox

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Screaming Frog SEO Log File Analyser

Technical SEOFreemiumNo

Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.

logfile analyzer

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Screaming Frog SEO Spider

Technical SEOFreemiumNo

Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.

screaming frog screenshot

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Search Analytics for Sheets

Technical SEOFreeYes

Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

Search analytics for sheets

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SEO & Website Analysis (WooRank)

Technical SEO, Content OptimizationFreeYes

This free Chrome extension gives you important SEO info from within your browser.

Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).

Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.

woorank SEO & Website Analysis

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SEO Monitor

Technical SEO, Rank TrackingPaidYes

SEO Monitor is a one-stop dashboard for your SEO performance.

Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.

seomonitor screenshot

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SEO Site Checkup

Technical SEO, Content OptimizationPaidNo

A very easy-to-use SEO audit tool. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp.

seo site checkup 2

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Technical SEO, Content OptimizationFreemiumYes

SEObility is a robust (yet user-friendly) site auditor.

Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (in other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.


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Technical SEOPaidNo

SEOmator is an extremely solid SEO audit software suite that gives you boatloads of information on your site’s SEO health.

Seomator tool

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Technical SEOPaidNo

SERPmetrics answers the question: “Has everybody’s rankings changed…or is it just me?”. Just head over to this tool to see how volatile Google has been over the last 30 days.

serpmetrics flux screenshot

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Simple Htaccess Redirects & Rewrite Generator

Technical SEOFreeNo

Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.

htaccess tool

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Site Analyzer

Technical SEO, Content OptimizationPaidNo

Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.

site analyzer screenshot

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Site Condor

Technical SEOPaidNo

A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.

Cool Feature: “Site Graph” visualizes your site’s link structure. This is perfect for seeing howΒ  authority (aka PageRank) flows through your site.

site condor site graph

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Technical SEOFreemiumNo

Siteliner is a lightning-fast technical SEO scanner. It’s especially helpful for identifying duplicate content issues on your site.


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Technical SEOFreemiumNo

Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.


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Varvy SEO Tool

Technical SEOFreeNo

A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Varvy SEO Tool

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Website Grader by HubSpot

Technical SEO, Content OptimizationFree, NewNo

A helpful tool that grades your website based on performance (loading speed), mobile optimization, and on-page SEO.

website grader

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Website Penalty Indicator

Technical SEOFreeYes

Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.

website penalty indicator

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Technical SEO, Content Optimization, Link BuildingPaidYes

If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Cool Feature: Offline Tracking turns “how did you hear about us?” into online data you can use to double down on what works. Integrates with Google Analytics.

whitespark screenshot 3

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Technical SEO, Content OptimizationPaidNo

Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health.

woorank screenshot

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Yoast SEO Plugin

Technical SEO, Content OptimizationFreemiumYes

Yoast is the #1 SEO WordPress plugin for one simple reason: it works. It’s also the SEO plugin that we use here at Backlinko.

Cool Feature: “Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.

Yoast SEO

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Zadroweb SEO Auditor

Technical SEO, Content OptimizationFreeNo

A free SEO auditor that provides a high-level SEO overview of your site.

zandro auditor

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Keyword Research tools

AdWord & SEO Keyword Permutation Generator

Keyword ResearchFreeNo

If you’re looking for a way to discover new keywords, try mashing a bunch of words together and see what happens.

(I’m not kidding)

Creating keyword permutations is a classic Adwords tactic that few people in SEO use. And the Dan Zambonini permutation tool is one of the best keyword combo tools that I’ve tried.

keyword permutation tool

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Answer The Public

Keyword ResearchFreeNo

Answer The Public combines Google Autosuggest scraping with a question scraper.

So if you want to know what questions your target audience types into Google, just pop the keyword into Answer The Public and you’ll get a hefty list.

answer the public 2


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Keyword Research, Content OptimizationPaid, NewNo

ClearScope helps you easily create optimized content for today’s Hummingbird and RankBrain-powered Google. Type in your target keyword and ClearScope gives you a list of terms that you should include in your content (and how many times you should use those terms).

Overall: super helpful and insanely easy to use.

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Keyword ResearchFreeNo

FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hangs out on (for example, Reddit) you can ask the tool to only search that site.


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Google Correlate

Keyword ResearchFreeNo

An underrated keyword research tool that comes straight from Google.

Google Correlate is really simple:

It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.

Google Correlate

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Google Keyword Planner

Keyword ResearchFreeYes

The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.

Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “top of page bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?

google keyword planner screenshot

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Google Location Changer (SERPs)

Keyword ResearchFreeNo

This handy little tool shows you the SERPs for a specific local area (like Boston)…even if you don’t happen to live there. Helpful for sizing up the first page for local SEO campaigns.

google location changer tool

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Google Trends

Keyword ResearchFreeNo

I ALWAYS check Google Trends before pulling the trigger on a keyword. Why?

Because I want to know whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.

Cool Feature: Scroll down to the bottom of the page and check out “Queries”. These are related keywords that you can pop into the GKP to see if they’re a good fit.

Google Trends

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Keyword ResearchPaid, NewNo

Gookey positions itself as a “keyword research tool for bloggers”. So it strips out complicated SEO data in favor of a dead simple UI.

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Keyword ResearchPaidNo

A solid, reasonably priced keyword research tool with an excellent question scraper.

Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.

grepwords keyword research tool 3

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Keyword ResearchPaidNo

HitTail does two things very well:

1. It shows you which keywords tend to bring in the most traffic for you (this helps get around the “not provided” problem.

2. Shows you keyword suggestions. I was impressed by their keyword suggestions because they showed me keywords that I didn’t see other tools.

hittail screenshot 2

official website:'s Bulk Keyword Generator

Keyword ResearchFreeNo

If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.

local seo bulk keyword tool

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Keyword ResearchFreemiumNo

ISpionage is a keyword research tool that’s similar to SEMRush. Yes it has some SEO-focused features. But it’s definitely geared towards PPC peeps.

Cool Feature: “Share of Voice” tells you the potential organic traffic a page gets across Google, Yahoo and Bing.


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Keyword ResearchFreemiumNo

Jaaxy is an easy-to-use keyword research tool that specializes in spitting out lots of closely-related keywords. Nice tool.

jaaxy keyword research tool

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Keyword Eye

Keyword ResearchFreemiumNo

A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).
keyword eye 2

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Keyword Revealer

Keyword ResearchFreemiumNo

Keyword Revealer is a standard keyword research tool with a cool “Keyword Tree” feature. The keyword treee shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.

Keyword Revealer

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Keyword Snatcher

Keyword ResearchPaidNo

This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!

The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.

keyword snatcher list

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Keyword Tool & Content Assistant

Keyword Research, Content OptimizationFreemium, NewNo

A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.

Keyword Tool & Content Assistant

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Keyword Tool Dominator

Keyword ResearchPaidNo

A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.

keyword tool dominator

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Keyword ResearchFreeYes

One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.


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Keyword ResearchFreeNo

KeywordIn mashes up seed keywords to create hundreds of new keywords. You can pop these terms into the Google Keyword Planner to see if people actually search for them.

keyword in

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Keywords Everywhere

Keyword ResearchFreeNo

A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.

keywords everywhere

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Keyword ResearchFreemiumNo

A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.

keyword spy screenshot

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Keyword ResearchFreemiumNo

An excellent keyword research tool that scrapes Google Autocomplete results.

Although Google said they would be “restricting” access to Autocomplete, seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.

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Keyword ResearchFreeNo

Even though Kombinator is designed for Adwords, it’s also great for finding keywords that you can use for organic SEO campaigns. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.


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Keyword ResearchFreemiumNo

An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.

kwfinder screenshot 2

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Long Tail Pro

Keyword ResearchPaidNo

A very easy-to-use keyword research tool. Enter a keyword and get suggestions. Simple and effective.

Cool feature: Only want to see keywords that have a search volume between 1500-2100? How about keywords with an estimated bid of at least $2.50? Long Tail Pro’s filtering feature makes it easy to see ONLY keywords that you actually want.

Long Tail Pro

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Power Suggest Pro

Keyword ResearchPaidNo

Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.

power suggest pro screenshot

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Keyword Research, Content OptimizationPaid, NewNo

SanityCheck makes Google Search Console data MUCH more actionable.

Cool Feature: Striking Distance Keywords shows you keywords that are ranking on the 2nd or 3rd page of Google. This can be a pain to find in the GSC, but this feature reveals the same info with a single click. Nice.

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Keyword ResearchPaidYes

SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.

It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.

Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.

secockpit screenshot 2

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Seed Keywords

Keyword ResearchFreeYes

Let’s face it:

Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes.

How? Just create a scenario and ask people what they would search for in that situation.

For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.

Seed Keywords

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Technical SEO, Keyword ResearchFreemiumYes

SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showingΒ  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.

semrush screenshot

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SEO Book's Free SEO Tools

Technical SEO, Keyword Research, Content OptimizationFreeNo

SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.

I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.).

seobook keyword tool

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Keyword ResearchFreemiumNo

This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.

Cool Feature: β€œSearch Questions” gives you questions that people tend to ask around your topic. Very cool.


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Keyword ResearchFreemiumNo

SimilarWeb gives you a bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more.

Cool Feature: “Similar Sites” show you websites that are closely-related to you or a competitor. Helpful for finding new outreach opportunities.


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Keyword ResearchFreeNo

Soolve is a free tool that pulls autocomplete suggestions from a handful of different sources like Google, YouTube, Amazon, and Wikipedia.

soolve screenshot

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Keyword ResearchFreemiumYes

I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.

Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.

And yes, that name reminds me of Mortal Kombat too πŸ™‚

spyfu screenshot 2

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Keyword ResearchFreemiumNo

StoryBase is a long tail keyword research MACHINE. Just enter a keyword and get hundreds of questions and phrases that people use to describe that topic online. Cool.

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Suggestion Keyword Finder

Keyword ResearchFreeNo

A suprisingly helpful free keyword brainstorming tool. I’m not 100% sure how it works, but it spit out quite a few unique keywords when I tested it.

Make sure to check “Level 3” so that you get access to the largest list of keywords.

suggestion keyword finder

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Keyword ResearchPaidNo

TermExplorer provides you with thousands of keyword ideas and thorough organic competition info. Solid tool.

term explorer screenshot

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Keyword ResearchFreeYes

This was the first tool that scraped Google Autocomplete data. And it’s recently been upgraded with LOTS of new features (including keyword suggestions from YouTube, competition, and filtering).


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Keyword Research, Content OptimizationFreemiumNo

Webtexttool is a hybrid keyword research and content optimization tool. Cool Feature: “Overall” lets you know which keywords have the best ratio of search volume and competition.


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Wordstream's Free Keyword Tools

Keyword ResearchFreeYes

Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.

Cool Feature: “Keyword Niche Finder” mashes a bunch of keywords together. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.

wordstream keyword research tools

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Keyword ResearchPaidNo

WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.

Cool Feature: “Search for this Keyword” uncovers long tail variations of a given keyword. Repeat until you’ve found the long tail keyword you want.


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Wordtracker Scout

Keyword ResearchFreeNo

Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.

wordtracker scout

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Rank Tracking tools

Advanced Web Ranking

Rank TrackingPaidNo

A rank tracking and keyword research tool hybrid. AWR takes some of the features of tools like SEMRush and Authority Labs and puts them under one roof. It also rocks a a solid site audit tool.

advanced web ranking report

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Agency Analytics

Technical SEO, Content OptimizationPaidYes

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

agency analytics

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AMZ Tracker

Rank Tracking, Content OptimizationPaidYes

If you sell products on Amazon, AMZ Tracker is a must-have tool. Tracks your rankings on AND international Amazon websites (like

Cool Feature: “On Page Analyzer” evaluates your Amazon product page for important Amazon SEO metrics like positive reviews and high-res images.

amztracker screenshot

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Authority Labs

Rank TrackingPaidYes

A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google+ Local results too.

authority labs screenshot

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Rank TrackingFreemiumNo

GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.

georanker report screenshot

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Microsite Masters

Rank TrackingFreemiumNo

Microsite Masters is a very solid rank tracking tool.

Cool Feature: “Scoreboard” shows you the keywords that had the most movement (positive and negative). Great for zeroing in on pages that might need attention.

micrositemasters screenshot

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Rank TrackingPaid, NewNo

NightWatch is an advanced SEO dashboard with a futuruistic UI. At a glance you can see your current rankings, traffic, keyword distribution, and more.

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Pro Rank Tracker

Rank TrackingFreemiumNo

Pro Rank Tracker is a quality rank tracking tool with a great user interface. If you’re tracking hundreds (or thousands) of keywords, you can group keywords into categories to keep things organized.
pro rank tracker

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Rank Ranger

Rank TrackingPaidNo

Rank Ranger is a reliable rank tracker that comes bundles with a handful of extra features like on-page audits, keyword research, and competitor analysis. Nice tool.

rank ranger screenshot

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Rival IQ

Rank Tracking, Content OptimizationPaidNo

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

rivaliq dashboard

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SE Ranking

Rank TrackingPaidNo

SE Ranking is a quality rank tracking tool that comes bundled with some bonus features like keyword suggestions and site auditing.

seranking screenshot

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Search Latte

Technical SEO, Rank TrackingFreeNo

Want to see the search results for, or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed. search latte

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SEO Rank Monitor

Rank TrackingPaidNo

SEO Rank Monitor tracks your keywords against your competitors. Also does YouTube Rank checking.

seo rank monitor

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Rank TrackingFreemiumNo

SERPFox is a no-fuss rank tracking tool that just works. A great value.

serpfox screenshot

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Keyword Research, Rank TrackingPaidNo is an enterprise-level rank tracking product with a built-in keyword research tool.

Cool Feature: “Tests” let you test how on page-SEO changes affect your rankings. For example, you can change your title tag, wait a week, and will tell you if that change had an impact. screenshot

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Rank TrackingFreemiumNo

A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.


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Keyword Research, Rank Tracking, Backlink analysisPaidNo

Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.

Cool Feature: “Keyword Opportunities” show you a list of keywords that your competitors rank for…but you don’t.

sistrix seo platform screenshot 2

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Technical SEO, Keyword Research, Rank TrackingPaidYes

WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization.

Cool Feature: “DIY SEO Guide” gives SEO beginners explicit steps to improve their site’s SEO.


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Rank TrackingFreemiumNo

If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.

wincher rank tracking tool 2

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Rank TrackingPaidNo

Wordtail is a nice rank tracking tool that has the features you’d expect from dedicated rank tracking software (like grouping keywords, in-depth reports and competitor tracking).

wordtail screenshot

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Content Optimization tools


Keyword Research, Content OptimizationFreemiumYes

BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.

And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.

Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.

buzzsumo content tool screenshot

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Can I Rank

Keyword Research, Content OptimizationFreemiumNo

This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).

canirank screenshot

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Technical SEO, Content OptimizationPaidNo

ClickFlow shows you pages on your site that have the highest potential for growth (in terms of traffic and revenue). Then, you can run tests to see which version of your page performs best. Nice.


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Google SERP Preview Tool

Content OptimizationFree, NewNo

This gives you a preview of how your site will appear in Google’s search results (using Google’s updated title and description length limits).

Google SERP Preview Tool

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Content OptimizationFreeYes

As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

keys4up lsi keyword tool

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Content OptimizationFreeNo

LSI Graph is a handy LSI (Latent Semantic Indexing) keyword generator. Enter a keyword and get a list of terms that you can sprinkle into your content.


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Content OptimizationPaidNo

Market Muse scans your content and compares it to similar content on the web. If it finds that other people cover topics that you don’t, it tells you about this β€œcontent gap”.

For example, let’s say you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use cover topics β€œStevia” and β€œAgave Nector” β€” but you don’t β€” it will suggest that you write about these topics in your content.

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Content OptimizationFreemiumNo

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

ntopic wordpress plugin screenshot 2

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Technical SEO, Rank Tracking, Content OptimizationPaidNo

A rank tracking tool that also does page-by-page SEO analysis.


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Technical SEO, Content OptimizationFreemiumNo

A top-notch technical and on-page SEO tool built with German engineering.

Cool feature: My favorite feature of Ryte is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.


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Schema App

Technical SEO, Content OptimizationPaidNo

Let’s face it: adding Schema markup to your site can be a confusing pain in the butt. This tool helps you ensure that your Schema is setup correctly from the get-go.

Schema App

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SEO Plugin By Squirrly

Keyword Research, Content OptimizationFreemiumNo

Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.

Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.

squirrly seo plugin

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Technical SEO, Content OptimizationFreeNo

If you want a quick-and-dirty look at your content’s on-page SEO, give SEOptimer a try.

This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) that might be holding you back from page 1.


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Solo SEO

Technical SEO, Keyword Research, Content OptimizationPaidNo

A worthwhile site audit tool that also does keyword research and on page SEO/content analysis.

solo seo screenshot

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Structured Data Markup Helper

Technical SEO, Content OptimizationFreeYes

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

structured data helper

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Text Tools

Content OptimizationPaidNo

Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.

text tools screenshot


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Keyword Research, Content OptimizationPaidNo

TrendSpottr shows you content that’s trending on Twitter. So if you want to do some newsjacking or get your hands a hot topic, this tool can help you do it.


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Technical SEO, Keyword Research, Content Optimization, Backlink analysisPaidYes

Upcity is one part SEO tool and one part online marketing course.

This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

upcity screenshot 2

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Content OptimizationPaid, NewNo

WordLift helps you identify entities that you’re writing about… and make those entities clear for search engines. A bit tricky to use, but I see some potential here.


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Content OptimizationPaidYes

YoRocket optimizes your title and description tags to boost your organic CTR. I originally developed YoRocket for internal use at Backlinko. And it worked so well that I decided to release it to the public.

Cool Feature: “Title Tag Testing” allows you to test two titles against one another…and use the one that brings you the most traffic.

yorocket testing

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Keyword Research, Backlink analysis, Link BuildingPaidYes

The best link analysis tool on the market…by a mile.

Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. Which makes it ideal for backlink analysis. And compared to most of the other link building tools that I’ve tried, Ahrefs is super duper easy to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.


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Rank Tracking, Backlink analysisPaidNo

An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.cognitive SEO screenshot

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Rank Tracking, Content Optimization, Backlink analysisPaidNo

Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.

kerboo screenshot

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Link Research Tools

Backlink analysis, Link BuildingPaidNo

A solid link analysis tool with some link building features built into it (like link prospecting and outreach).

But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

link research tools link detox

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Majestic SEO

Backlink analysisFreemiumNo

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

Cool Feature: “Clique Hunter” shows you sites that tend to link to your competitors (but not you). Just pop in a few sites and Majestic shows you the various “cliques” that they belong to. This is a great way to new discover link building opportunities.

majestic clique hunter

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Monitor Backlinks

Rank Tracking, Backlink analysis, Link BuildingPaidNo

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.
monitor backlinks dashboard

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Moz Pro

Keyword Research, Rank Tracking, Content Optimization, Backlink analysisPaidNo

Moz Pro is a software suite that contains quality tools for link analysis (Open Site Explorer), on-page optimization, and keyword research.

Cool Feature:Β Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).

moz pro keyword explorer

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Backlink analysisFreemiumNo

Nifty toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on.

But the toolbar also shows you the DA/PA of Google search results (this feature only works for Moz Pro subscribers). This is an awesome way to size up the first page competition.


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Open Link Profiler

Backlink analysisFreemiumNo

A solid link analysis and reverse engineering tool.

Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.

Cool Feature: “Hub Finder” is very similar to Majestic’s “Clique Hunter”. Enter a few competitors into the tool and see who links to them (but not you).

open link profiler hub finder results

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SEO PowerSuite

Technical SEO, Keyword Research, Rank Tracking, Backlink analysisFreemiumNo

A suite of quality desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool.

seo powersuite

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SEO Tools for Excel

Technical SEO, Backlink analysisFreemiumYes

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

SEO Tools for Excel

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SEO Weather's Bulk Metrics Checker

Technical SEO, Backlink analysisFreeNo

How’d you like to see the PA and DA for a big ol’ list of URLs? Pop the list into the Bulk Metrics Checker, hit “go fetch” and you’ll get a handy list.

bulk metrics checker

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SEOGadget for Excel

Backlink analysisFreeNo

If you want to pull data from Moz and Majestic into an Excel spreadsheet, the SEOGadget for Excel tool makes it easy.

seo gadget for excel screenshot

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Keyword Research, Backlink analysisPaidNo

ShareMetric gives you a lightning-fast screenshot of an page’s social shares, links and Google keyword rankings. Especially helpful if you want to see what keyword a page ranks for in seconds. You’ll need an SEMRush or Moz API to get backlink and keyword info. Nice tool.

ShareMetric chrome extension

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URL Profiler

Technical SEO, Backlink analysisPaidNo

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

urlprofiler in action

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WebMeUp Backlink Tool

Backlink analysisFreemiumNo

WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.

webmeup screenshot 2

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Video SEO tools


Video SEOPaid, NewNo

Morningfame gives you insanely actionable insights on your YouTube channel.

Cool Feature: “Growth Opportunities” tells you which videos performed best… and which videos bombed. That way, you can double down on what’s working.

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Social Blade

Video SEOFree, NewNo

A great way to spy on your YouTube competitors. You can see a channel’s monthly views, subscribers and earnings…all on one screen.

Social Blade

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Video SEOFreemium, NewYes

A kick butt tool for getting the most out of your YouTube channel.

Cool Feature: Brand Alerts lets you know where people are talking about you on YouTube. Most other “brand monitoring” tools ignore YouTube. So this feature fills in that gap.


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Video SEOFreemium, NewYes

VidIQ is a professional video SEO software suite. Includes tools for video keyword research, analytics, and video optimization.

Cool Feature: “Boost”. You can Boost a video to get awesome keyword suggestions for your video’s title, description and tags.


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Video SEOPaid, NewNo

YTCockpit is one of the few tools out there dedicated exclusively to video keyword research. And it does a nice job. Along with keyword suggestions, you also get a slew of data on the videos ranking on YouTube’s first page (including HD vs. SD, number of subscribers and average views).


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Link BuildingPaidNo

AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk.

authority spy screenshot 2

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Link BuildingPaidYes

If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.

buzzstream screenshot

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Check My Links

Link BuildingFreeNo

If you do Broken Link Building (or The Moving Man Method), then you’ll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links.

check my links chrome extension

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Citation Labs' Broken Link Finder

Link BuildingPaidNo

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Cool feature: You can sort your results by how many people link to the broken link.

citation labs broken link finder

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Citation Labs' Link Prospector

Link BuildingPaidNo

A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more.

link prospector tool

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Link BuildingFree, NewYes

Detailed is like fantasy football for websites. It gives you updated rankings of websites in your niche (sorted by links and Twitter mentions).

You also get a report that tells you who shared or linked to each site in their database… which can be a goldmine for link building and content promotion.


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Link BuildingPaidNo

DIBZ is a cool link prospecting tool. Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities.

dibz link building tool

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Link BuildingFreeNo turns your list of spammy URLs into a Google-ready disavow file. Good stuff.

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Domain Hunter Plus

Link BuildingFreeNo

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.

domain hunter plus

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Link BuildingPaidNo

EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.

epic beats

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Free Broken Link Checker

Link BuildingFreemiumNo

This tool checks a website for broken links. Helpful for broken link building.
Free Broken Link Checker

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Link BuildingPaidNo

GroupHigh is advanced blogger outreach software.

Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.

grouphigh screenshot

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GuestPost Tracker

Link BuildingPaidNo

GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

guest post tracker

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HARO (Help a Reporter Out)

Link BuildingFreemiumYes

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

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Link BuildingFreemiumYes

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.


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Backlink analysis, Link BuildingPaidNo

LinkBird is a keyword research/rank tracking/backlink analysis/link building hybrid tool. Fires off email alerts when it finds a new backlink pointing to your site.


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Link BuildingFreeYes

Check My Links on steroids. Like many tools, LinkMiner checks for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.

Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities).

linkminer serp feature

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Backlink analysis, Link BuildingPaidNo

Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.

linkody screenshot 2

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Link BuildingPaidNo

Linkstant you an email alert every time you get a new link. Why is this helpful?

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

linkstant alert

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Link BuildingPaid, NewNo

An excellent tool that focuses on cold outreach. Cool Feature: MailShake provides email templates you can use for outreach. They have templates for guest post requests, LinkedIn outreach and more.

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Marie Haynes' Disavow Blacklist

Link BuildingFreeNo

Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful.

disavow tool

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Muck Rack

Link BuildingPaidYes

If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.

Cool Feature: The “Journalist Directory” is a hand-curated list of journalists at over 500 media outlets. Includes their latest tweets, columns and up-to-date contact information.

muckrack screenshot 2

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Ninja Outreach

Link BuildingPaidNo

Ninja Outreach is an impressive new blogger outreach tool. Search for influential peeps and reach out to them…all from within the tool. Includes outreach templates.


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Link BuildingFreemiumNo

If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities.

new ontolo

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Outreach Plus

Link BuildingFreemium, NewNo

OutreachPlus is a new email outreach tool that aims to automate, simplify and track your outreach. Designed for link building, but also has features outbound sales and PR.


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Link BuildingPaidYes

PitchBox is an all-in-one link prospecting and outreach tool.

Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.

pitchbox screenshot 2

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Link BuildingPaidNo

Remove’em is a pro-level link removal tool. This comes in hand if you got hit by Google Penguin or a Manual “Unnatural Links” penalty.

Cool Feature: “R-Score” evaluates all of your backlinks to let you know which ones are harmful. This makes sorting through thousands of links 10x easier.

removem screenshot

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Link BuildingFreemiumYes

Rmoov is one of the best link removal tools on the market. It comes packed with helpful features (like finding a site owner’s contact info and auto-generated link removal templates).
rmoov tool

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Keyword Research, Backlink analysis, Link BuildingPaidNo

ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).

scrapebox screenshot

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Siege Media Embed Code Generator

Link BuildingFreeYes

My favorite infographic embed code generator. I really like how you can specify the dimensions of the embed code box.

siege media embed code generator

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So…What Do You Think?

Now I want to hear from you.

What do you think of this list?

Or maybe I missed one of your favorite tools.

Either way, let me know by leaving a comment below.


    1. Thanks Darren. There’s always room for a different take on things.

      For example, you could go into super in-depth into the top 20 link building tools, do video tutorials, case studies of each in action etc.

        1. Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal

    2. I have seen so many of these SEO lists (most pretty bad), but have been waiting for Brian to do his analysis – his take on the tools is most valuable.

      Thanks for sharing your opinion Brian (and leg work)!

  1. Wow! This is an awesome list – so many great tools mentioned. I have used many of these…some of my current favorites are NinjaOutreach and AHREFS…

    I know this one is archaic, but I still use it and did not see a mention for XENU Linke Sleuth? Have you used it before?

    1. Thanks Chris.

      Yup, I’m a fan of those tools as well. I tried to keep the list focused on pure SEO tools. Xenu Link Sleuth helps with SEO, but it’s not designed for SEO. Plus, as you alluded to, there are better tools out there that do the same thing.

      1. True. I guess it’s just one of those tools I have used for years and haven’t been too compelled to try out something else – however, I might just need to after reading this list πŸ™‚

        Also, I am a huge fan of Neils Bosma’s SEO Tools for Excel. it comes in quite handy for many things!

    1. Hey John,

      Just to add for a motivating factor πŸ™‚

      Like you said “This list is so exhaustive it’s almost overwhelming”

      Break it down with doing a few the first day. You don’t have to be a pro day 1.

      Personally I’m excited to try out Siege Media Embed Code Generator and SEO & Website Analysis (WooRank).

      Happy trying out,

      Christopher Pontine

  2. Hey Brian,

    That is one very comprehensive list of tools, you can be forgiven for missing some out but I wanted to add (our own) WordTail as an additional tool for rank tracking – new kid on the block, only just launched etc etc.

    Would you be interested in having a look?

    1. Thanks Joseph. OLP was a tool I hadn’t tried before this post. I also thought it was a solid tool.

      That’s actually something my developer built for massive posts like this.

  3. Two similar ones missed: Builtwith and Similartech.

    While not directly SEO related, I’ve been using them because often you can know SEO issues to look more closely at based on the tech stack of a company.

    1. Really good suggestions, Marston. I did my best to keep these tools really SEO-focused. Otherwise the list would be even more crazy than it is already.

  4. Hey Brian,

    Once again, pretty awesome list..thanks for that! One thing I seem to be missing though is the SEO Powersuite by LinkAssistant (Website Auditor, SEO Spyglass, Ranktracker). Those are usually our weapons of choice πŸ™‚

  5. sorry if I’m missing something but I can’t get the filter buttons to work at all. I’ve tried in Chrome and IE but if I select a filter, everything disappears and only left with comments. I can however view the entire list if remove all filters.

  6. Brian,

    Another winner here! After taking some baby steps into SEO in the SEO That Works course, I was more boggled by which tools I should have in my toolbox and which ones were worth the cost. Now I have a beautiful Go To resource to plug in the task I need to accomplish and get guidance from the master.

    Thank you for putting in the effort and sharing this.

    1. You’re welcome, Rob. In my experience having a PROCESS is 100x more important than a tool. But once you have a process in place, the right tool can make things so much easier πŸ™‚

  7. Wow never knew there were so many tools in the marketplace! Although quite new, could you also check out – it’s an all in one solution that comprises of a bunch of seo and social media tools.

  8. Awesome post Brian.

    Just one suggestion though – for the option “Show only Brian’s favorite tools”, I thought by selecting “No” it would show *ALL* the options (including your favorites), but this option only shows all the “other” options. So perhaps add another button to “show all”?

    1. Thanks Jeff. Glad you enjoyed the post.

      Good suggestion there. I think we’re going to set it so that when you select “no” it shows ALL options…including my favs.

  9. This is exciting. I doubt now if I was an SEO professional, being unaware of such an amazing list of tools! Great help Brian!

    1. Thanks Prasnath. Because it’s more or less every SEO tool on the market, it includes a good chunk of tools for beginners and SEO pros.

  10. You have outdone yourself yet again Brian. This is an awesome list. I also like your comment above about taking other angles on this and digging deeper to create case studies etc..

    Well done.

  11. Great list of tools and I love how you can sort your list of tools easily. I have been using Ninja Outreach lately and I love the way you can get a list of prospects and manage and promote to those prospects.

    1. We’re on paid, too.

      I love how they recently increased speed in terms of adding tons of new features and posting valuable articles on their weblog.

  12. Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.

    1. Hey Tim, very good points here. I spend well over $500/month on tools because it’s worth it for my business. But every business has different priorities and should pick the tools
      that bring the most value for them.

      1. It would be nice if we can upvote comments, such as this one, and then sort the 500+ comments to be a bit more efficient not having to read through absolutely all of them since there are so many. I don’t want to miss the insights and other unique observations from commenters/peers. Nice post Brian and Backlinko team.

  13. Hey Brian,

    This is really something more than awesome! How can a small thank you ever define it..!

    I’m very new to SEO, didn’t knew even half of the mentioned ones (not to say that I didn’t use the other half, just heard about them..LOL)

    And as I’ve now got this list from one of the best SEO experts in the industry, I now don’t fear taking upon SEO, it will become 1000x easier.

    Thanks a lot!

    This is just fantabulous. I really liked the way we can filter all the tools according to our needs, and there’s atleast one tool for every filter. Great job!

  14. Brian – thank you for including us in your tool round-up.

    I wanted to add, the main purpose of MarketMuse is really our Site Audit tool — we analyze your entire site and suggest topics that are missing from your content. This tool helps you identify what topics resonate best with your target audience, so you create content that your customers find helpful and informative.

    The tool you covered (Content Analyzer) is used for content optimization, but it’s really a much smaller aspect of content overall. Content Analyzer measures content quality, and helps you write higher-quality content, but this level of content optimization is really a second step — it’s something you do once you’ve built a cohesive content strategy.

    I’d love to give you a 30-minute walkthrough of all of our tools – I’ll follow-up via email.


    Co-Founder, MarketMuse

  15. Oops – just sent you a mail to say I have the same problem as Ty.
    The moment I click a filter the list disappears. Tried Chrome and Firefox, and also used an anonymiser (Tunnel Bear) as I am viewing from South Africa

  16. What a fantastic list, loads of work (well done). Think you’ve covered off most if not all. I love Majestic and Whitespark (for local stuff). Brightlocal also worth a mention for Local too. I’ll be looking at others especially any that can get emails (that are real) easily and relatively cheaply. So buzzstream and contentmarketer here i come!
    Thanks again Ian

  17. I was just looking for a long tail keyword suggestion tool today. Your post came 2 hours too late, how dare you πŸ˜‰

    Nonetheless great job, I didn’t find SECockpit today (although I have seen it in the past).

    Your personal favorite list is even more important, as everybody needs to choose between “green and red apples” in this competitive market, without knowing how they taste.

    1. Arian, LOL! Yup, I thought that might help people. Obviously, “Brian’s Favorites” are my personal opinion. And in some cases, one business might be better off with a different tool. But it gives people a place to start.

  18. Thanks Brian – seems like I’ve tinkered with most of these. I know there’s no silver bullet to the entirety of the SEO tool landscape, but I’m curious if others have found any solution that encompasses most of the SEO requirements. I’ve recently purchased SEO PowerSuite (rank tracking, link assist, seo spyglass and website auditor) and have not made up my mind. I guess the fact that I still go to ProRankTracker and Long Tail Pro on a daily basis should tell me that no “one tool to rule them all” really exists (yet).

    Excellent writeup as always Brian – much appreciated!!

    1. Hey Perry, many have tried but none have created a “all in one” SEO tool. It’s hard enough to create one killer tool. Yup, I find myself going back to the same tools over and over again too.

  19. Hey Brian

    Thanks a ton for mentioning NinjaOutreach and I can see it’s sparked a few comments too.

    We’ve been working very hard to make the tool competitive with the industry leaders and I think some of the updates we have planned for Oct (auto emailing, auto follow ups), will really get us there.

    Thanks for your support as always.


  20. That is a great monster list Brian! ~ Thank you for publishing that out and sharing it with us.

    I like everything about your website except that the reading section is way too narrow. I am aware that it is easier to read if it is a boxed layout but when it comes to a resources page like this one, a small box with a right sidebar may not be the most optimal choice.

    The reading section of this page is around 679px. Maybe you can try different layouts for different pages depending on the nature of the page or post. (Easier Reading Vs. Less Scrolling).

    Looking forward to more updates and awesome stuff!

    1. You’re welcome, Roland. Glad to hear that you enjoyed it.

      We actually tested the lack of sidebar and it made blog posts hard to read. But it may not be the same for guides like this. Good suggestion.

  21. Brian,
    Can you give a more detailed explaination of quicksprout? I get to the page where i can change the google extension, but still no results.

    Maybe im doing something wrong?

          1. on seed keywords you can change the domain that google is using, like in your picture. But when i change it, nothing comes up.

  22. Hi Brian,

    I can one know thing that this post will rank in first page on top competitive keywords. Good job done πŸ™‚ πŸ™‚

    Best Regards
    Sourabh Rana

  23. Hey Brian,
    Just a heads-up. Your link for HARO is missing and your link for Buzzstream is formatted incorrectly so it doesn’t go to their site. There may be other little things, but those are the ones I found.

  24. Hey Brian,

    This is an amazing guide for beginners like me. After started following your articles, I just feel like I become specialized in SEO.

    Thanks a lot my selfless man!

  25. Aw shucks, would have liked to make this list!
    Let me comp you on our premium version of SEO Ultimate for WordPress. Perhaps we can make onto you next epic post about SEO tools!

    Great information, thank you!

  26. What a comprehensive list, thank you for putting this together! Now time to go create accounts on these for myself! +1 for – amazing tool, been using it for over a year now!

  27. WOW, such an awesome resource you have for us here, Brian!
    Impressive the fact you allowed us to filter per type of tool (and more).

    I bet it took you a lot of work reviewing and putting this together.
    I’ll be sharing it with my followers because it’s totally worth it! πŸ™‚

    Keep pushing,

  28. Holy crow Brian! I’ll just set aside the obvious dumbfounded results about your tool guide, and just say that you show us all how to be amazing. There’s no magic. Just killer hard word and promoting your hard work. You’re the best brother!

  29. SEO Tools “Fatality”.
    Nice Shaolin Move Brian πŸ™‚

    Loved it, thanks for sharing this amazing List!!!

  30. I really enjoyed ‘Answer the Public”! Do you remember Douglas Adams with The Hitchhicker’s Guide, the computer Deep Thought and the answer ‘Fourty-two’?

  31. Incredible list, Brian.
    Quite a few in here I didn’t know about.
    Jaaxy is a pretty good little keyword research tool (although I found their customer support to be very lacking).
    Another question – maybe for another article – but what do you think about the Yoast premium/paid SEO plugin?
    Thanks again for letting me know about the list.

    1. Thank you Carton. I’ll check out Jaaxy.

      I use the free version of Yoast but would happily upgrade if I thought it would help. In fact, that plugin is go great I should donate.

  32. Hey Brian,

    Great list you have broken down.

    Like the tool Linkbird you mentioned.

    Gives me a great opportunity after I get a notification to reach out to the publisher that linked to me to say thank you.


    Christopher Pontine

    1. Thanks Christopher. Thanks man. Yup, Linkbird is a solid tool. It never hurts to reach out and just say “hey” when someone links to you.

  33. Thanks for an *amazing* list of SEO tools. Did you consider adding This software calls itself ‘SEO intelligence software’. The interesting thing about CanIRank is that it analyzes a site and gives suggestions on what to change for better SEO. There is a free account option.

    Thanks for creating such a magnificent post! You have set the bar VERY high, Brian.

  34. Hi Brain,

    Thats ton of amazing very useful resources that every Internet Marketer, online Business owner loves to get hold off. It needs lot of research, affords and time spend online to gather such an information, and more importantly it requires lot of good heart to Share such an information with others . Hatss off to you and thank you a MILLION for giving away the information .
    Kiran kumar

    1. You’re welcome, Kiran. I learned a long time ago that if you give a ton of value, you’ll get it back x10. That’s been my experience so far with Backlinko for sure.

      1. You rock! Just sent you an email with a tip πŸ™‚ Do me a favor and please write a book – even if it’s the same content in your blog, I’d still buy it for referencing, as your content is the best on SEO / backlinking!

        1. Thanks Luke. A book, eh? Maybe someday. I’m really focused on my training course, SEO That Works, right now. I don’t think I have time for a book.

  35. Wow! I can only imagine the amount of time it took to research each of these tools for this post. Thanks for that effort. Another epic piece of essential content for the Internet Marketer. Congrats!

  36. Hey Brian, What a way to over deliver on an already fantastic teaser email! This is a very helpful resources post – and an example of great design (filter buttons).

    1. I tried to make it as thorough as possible, Mitch. 131 tools (with more to come thanks to suggestions from the Backlinko community).

  37. Hi Brian, have you used SemRush. Is it worth it? I want a tool that let me check many keywords for my articles. More like a research tool for long tail keywords.

    1. You’re welcome, Christine. That was definitely the idea: to have one place where people could go to find the best SEO tools for them.

  38. Hi Brian,

    How come you didn’t add screaming frog to the list? Besides GA & Search Console, by far it’s one of my favorites regarding technical SEO.

  39. Hi Brian, thanks for all your hard work here. Ahrefs has my attention, I’m taking them for a test drive. I’ve been using WooRank for a little while now. One of it’s developers lives near me in Southern California. Its basic to the point need to know SEO information about your site or a competitor site right from your browser with one click and includes tips on how to fix the issues it reveals. Awesome tool. Thanks again.

    1. Hey Gene, Ahrefs is definitely one of my top 3 SEO tools online. Let me know what you think after you have a chance to try it out. And yup, WooRank is nice
      because it gives you the most important info (and tips to fix things).

  40. Hi Brian,

    It’s a long long list. Fantastic…!

    In addition to SEO Tools I would suggest you one another tool Webbee SEO Spider ( Along with this single tool you can perform multiple tasks like On-Page audit, Keywords audit, website crawling etc. Hope you will like it too.

  41. Hi Brian,
    this is an awesome collection and great gathering of SEO Tools to consider which could suite ones best. Although I donot agree with all your favorites πŸ˜‰ i found no better collection in the Web with short reviews. Thanx, man. Best, Ralf

  42. Hey Brian,
    Awesome review of these tools. Plenty of new tools too. I will be checking these out.
    Obviously lots of effort on your part.

    Thanks for a great reference Brian πŸ™‚

    Peter Mead

  43. This is another comment just to compliment your work Brian, very good article (y), just wanted to tell that I really appreciate your work on this. Keep on

  44. Thanks Brian for this content. It really helped me, and now I can use these SEO tools to make my content go viral πŸ™‚
    And not only for me but for sure my SEO team will be able to achieve high targets.
    Thanks a lot!

  45. Hi Brian,

    I think that you have missed

    It is a cool tool that i am using instead of because it is free for up to 2 websites and with just 1 free account you can have a list with all the backlinks. It is pretty accurate and easy to use

    On the other hand ahrefs is a powerful tool, however it is a lot expensive and the free version has so little features.

    In any case thanks for the important article…

  46. Hey Brain!
    It’s an awesome list and found that every thing you had shared are very useful and informative.I have one idea backlinko having good visitors and enormous readers why not backlinko will turn to next level.It mean we want to see backlinko as like Forbes.

  47. Awesome, You always surprise me with your such detailed post. You do alone or have a army? lol

    Anyway, you never tried fcsnetworker or ultimatedemon tools? πŸ˜€ There should be a column for blackhat SEO tool

    1. Thanks Sagbee. This post was definitely a team effort. I don’t do any black hat SEO these days so I wouldn’t make a very good reviewer.

  48. Hey Brian,
    I get to know about your blog from Enstine Muki’s blog and after reading this post I become your fan and bookmarked this site for future assistance. BTW thanks for the list that will make my work easy, I’m going to use these tools.
    Thank you so much for your efforts.
    Keep sharing.
    Have a nice week ahead πŸ™‚

    1. Hey Aleksandr. Great suggestion. We don’t have that tool or a snippet optimization tool on the list yet. Testing it out now.

  49. Great post Brian, I love this very much and there also a lot of free seo tools.

    Thanks for your time to compose this list,


  50. Since coming across your website a couple of weeks ago, I’ve been telling myself “to succeed in internet marketing, all you need is Backlinko”. Now, with this kind of posts, I couldn’t agree more.

    Thank you, Brian!

  51. Wow what a list!

    It’s going to take me a year to get through all of these.

    I’m so glad I came across your site and I’ve bookmarked this so I can share it with all my students.

    Looking forward to digging right through your site over the next few weeks.

    Thanks Brian your a star! πŸ™‚

  52. Exceptional resources for SEO!

    Thanks Brian for consolidating these helpful tools at one place. I immediately landed when I saw the title of the post in Growthhackers.

    Many tools are new to me and I don’t wanna miss them. Just bookmarked it for future use.

    Keep your wonderful work, will present here in a consistent manner.

    Have a good day!

    1. Thanks Nirmala. I’m glad you enjoyed the list. Let me know of if you really like any of the new tools you found from this guide.

  53. What an awesome list.

    I LOVE the Microdata Generator tool you shared, I have never seen that one before, and have been looking for something similar for quite some time.

    I already shared this with my team, and am looking forward to more great articles like this one.



  54. I wonder how much will it take spanish bloggers to translate this post and make it seem as if it was their great, original idea…

    Great Job Brian, found some tools I’ve never heard about!

      1. More than you’d think.
        Yes. there are great spanish SEOs and SEO bloggers, but many times I’ve felt like I’ve read the article before. And boom, it’s usually in your blog.

        Backlinko may be the most translated seo blog out there, speaks of your success eh πŸ™‚

        1. Interesting Brandon. Well good thing your English is really good. That way you can get info straight from the source πŸ™‚

  55. Another tool that may be a good alternative to Seo CockPit would be Power Suggest Pro ($49 one time) which does keyword research of Google and even Youtube.

    Alex Becker has a Keyword Tracker for $19 a month for 200 keywords with upgraded prices as well. That tool is called Source Hunter.

  56. Great list Brian. Pitchbox is the one which i personally like for outreaching prospective bloggers in a particular niche.
    For SEO i love usIng SEO Tools for Excel by Niels Bosma .
    Thanks for sharing the list. I will look forward to trying and testing each of them.

      1. It’s nothing personal. I love your writing, but I didn’t have the time to read it. I get about 5 to 10 emails from interesting blogs, like yours. If I would read them all, I wouldn’t have much time for creating my own content πŸ˜‰

        It’s a competition in our inbox! You have great headings, so I open them. How do you organize your inbox?

  57. I had to force myself to stop reading. Literally just solidified the x number of tools I’m using.

    Thought I would add:

    1. Buzzstream just added the open/click-through rates (yesterday).
    2. YesWare is a good alternative to Buzzstream. Torn between the two. Personally, I find buzzstream really good for filtering through lists of URLs and YesWare more efficient with their MailMerge function.

    Regardless, great post. No idea how you’re not blind after testing this many tools.

    1. Thanks Sam. Yup, I saw that announcement form BuzzStream. Good stuff. I prefer Buzzstream because it also helps you find contact info too.

  58. Brian,
    Fantastic piece with loads of value for every level of seo. I just mentioned you in a new post about creating value to people through lists like this and here you go again delivering above and beyond!

  59. an article about nothing, thousands of same kind already floats in the net, one more what for? … the most powerful and useful not specified… do you know about, which give real important info? and GA for technical seo? what kind of info about site’s quality you will get from GA?
    Fail Brian – it is necessary to rewrite the report! )))

  60. Hello, Brian!
    You’ve made a great list of tools. I’ve contacted you ealier about reviwing other great rank tracking tool SE Ranking. I would like to recommend it to include into your list of tools. Let me know.

  61. Awesome Brian!

    Can’t say more, only one line, “Every important tools are here at one place, Backlinko” and it’s great.

    Yes it can’t be neglected that this tools are already out there, but what is here is with your personal experience on each of them which ought to be good tool of course.

    Thank you!

  62. Hey Brian, awesome job again on this article! I simply love all the SEO tips you give us. I think this is the best wrote up you’ve done so far, I’m currently changing up my tool listing again. πŸ™‚

  63. Hi Brian.

    I’m a huge fan of your content. I’m a danish content marketer, following you and Neil for several years now. Thanks again for another great post.

    I would mention – I used to use Moz for checking rankings, but it was too comprehensive, and expensive. Back in days I used excel and Free Monitor for Google, however I believe Rankscanner is a good substitute, I’ve 20 domains I’m tracking, and it’s quite good. Just wanna let you know.

    Best regards
    Micky Weis

    1. Hey Micky, thanks I appreciate that. Neil Patel is someone I’ve also followed for years. He’s great.

      Thanks for the suggestion. I’ll look into Rankscanner.

  64. I was just writing my list of tools to help small business understand SEO a little better and give them some tools to check some things themselves.

    I thought I would check my email for some inspiration. OMG this list is absolutely ridiculously amazing and a perfect example of your skyscraper technique.

    I absolutely love how we can filter out things and feel this will become a norm when pumping out these MONSTER posts.

    So awesome Brian, I feel I will spend hours and hours on this post.

    Really Really Cool.

    Thank you

    1. Hey Matthew,

      Thanks man. That filtering tool is something I also think people will use more often. It makes massive lists much easier to sift through and get value from.

  65. Wizz’s comment zoomed right over my head so now you know the extent of my SEO knowledge!

    Using information from your blogs I’ve been cranking away on my SEO. Although changes in ranking happen MUCH slower than my type A personality likes, I’ve seen a giant increase in hits on my site.

    I LOVE what I do for a living (vacation rentals) but this industry is changing so fast I had to put my nose to the grindstone quickly and educate myself!

    Brian, your blogs and information on your site is worth a college education to me. I am SO thankful for all that you put out there!

    Shared everywhere. Done. Now to roll up my SEO sleeves and get busy! This old gal has work to do! πŸ™‚

    A million thanks from North Conway, NH,

      1. Hi Brian, when I click any of them all the buttons go orange and all the tools are shown below. Have cleared cache but same thing happening

      1. I got a demo from them and it is AWESOME!! I never saw a tool so good!

        BUT… their price is sick, its starting at around 60k.

        They are focused on leading global brands, like Google, Microsoft, Home Depot, Loreal, etc.

  66. Man. I just found a goldmine of information with lots and lots of diamonds which will transform my internet marketing.

    Huge thanks to you Brian Dean. You just nailed it as usual.

  67. Overwhelming list of tools, but GREAT! Thanks for the sort options. I’m not doing much more with Google Analytics and Google Webmaster Tools than looking at traffic numbers. Your tips on how to use them were spot on. Would love an epic post on using both of those tools. I keep searching for how to use Google Analytics and have yet to find anything useful… except your few tips.

    1. Thanks Holly πŸ™‚

      The fact is GA and GWT can only show you how well you’re doing. There’s no ninja secrets to getting more value out of them. You could do really well with SEO even if you never checked them.

  68. Hi Brian, this list is so exhausting to go through it all it is a marathon of an article, i’m sure it was a massive job for you to do it all. Congratulations for it. Thumbs up, this makes my job much easier.

    1. Hey Edgar, you’re right. This guide took a ton of effort to put together. But I’m glad to hear that it makes choosing the right SEO tool easier for you.

  69. I am a new blogger and I do not have any to add. I just wanted to express my gratitude for the lists above which is a great help for us starting bloggers.

    1. Dee, I tried it for the first time in 3+ years while researching this guide. It was really buggy and slow for me.

  70. Hey Brian,

    Hope you have a good day πŸ™‚


    What plugin did you use to create this type of content ?

    Is this your own custom plugin ?

    If it’s your own, have you been thinking to sell it on public?


    1. Hey Daniel, its a plugin we developed in-house. I’ve considered selling it but it’s not ready for the public yet.

  71. Hi Brian,

    Great list of tools. I tried some of them especially WebMeUp and it’s great. Better than majestic I could say.

    I am using alexa to check the traffic of a site where I want to create a backlink, but those penalty tools are really helpful because you can see the estimated traffic a site has.

    I just want to recommend this tool ->, I just found it helpful to me!

  72. Super awesome list with a ton of great resources. I will be definitely sharing this one. You always provide great value and I am sure you will continue to do so.

  73. Incredibly comprehensive list. Big respect and thank you. I’ll definitely check a few of them on the weekend when I find more time :).

    May I mention a rather new tool that we have built: With pride I can say, that it is probably the most comprehensive and versatile suggest scraper available these days. If you want to test drive the pro features, contact me and I’ll hook you up.

    1. You’re welcome, Nils. Looks like an interesting tool. I added it to my list of tools to test out for version 3.0 (2.0 is already in progress).

  74. Hey Brian,

    Impressive list of tools!

    I’m developing a collection of technical / content and authority focused SEO tools. And I would like the suggest this specific tool, for your list.

    This tool is designed to give you some quick insights about the authority of a specific page and the domain in general. Based on these metrics: DA, PA, equity backlinks and page / website age. I use the tool to determine the value of a potential link when searching for link building opportunities.


  75. Such a solid list, and so many that you’ve introduced me to. I love the additions of the useful “Cool Feature” additions too.

    I actually think some of the best “SEO tools” are not labelled or thought of as SEO tools at all. Things like Mouseflow and Crazyegg where I can better understand how people actually use and interact with a site are super useful in helping me craft a better UX. I can imagine more and more of these types of tools will come under the umbrella of ‘SEO tools’ in 2015/16 as people start to realise that its not just about how technically sound a site is but whether the visitor accomplishes what they set out to do that day πŸ™‚


    1. Hey Rick, glad to hear that.

      Very well said. For this list I tried to make them strictly tools designed for SEO. But there were a lot of tools that can help your SEO that aren’t marketed as “SEO tools”.

  76. I’ve blocked the evening in order to go through your post, and see what tools I can add to my arsenal. Already the first entry, AuthoritySpy, is a candidate for inclusion. This will be a long evening and a short night. Thank you for putting this list together.

  77. Congratulation Brian!!!

    This is definitely the most comprehensive list of tools, I’ve seen. There were so many lists of tools, which is actually some kind confusing, because people don’t know what to get.

    The SEO community definitely needed this piece !!!

    Thanks a lot, you help me …

    1. You’re welcome, Boril. I agree: the SEO community needed one place where they could find the best SEO tools online. That’s why I made it πŸ™‚

  78. Hey Brian,

    Last time I was here I had learned something interesting, and guess what! yet another great post. Dude please keep up the good work, it really helps us with a go to place where we can find the latest and greatest of SEO.

    Shariq Khan

  79. Amazing! You have very much solve all my problem.Now I need to see which tools is good for me.Thank you soooo much :).( I had been searching/researching the right tools on Google but tons of result on Google baffle me and mine went bonkers)

  80. Hey Brian, I have been following you since a couple of months now. That’s a cool list of tools and I have used some of them. Can you just post something on how to optimize App in Google Play store. Or some tools for ASO, or may be some techniques for ranking a mobile App in Play store and App Store? I went through Moz and Search Engine Journal but looking from something concrete from your side. Awaiting your response!

  81. Hello Brian,

    Another excellent article.
    I started to use Long Tail pro when I read your ebook “Keyword Research”.

    I’ll test some of these new tools and after that, I post here again to tell you my experience.

    Thanks for the great content! πŸ™‚

  82. Hey Brian,
    Love this post. So many good stuffs in here. Personally, I have never used any SEO tools, instead concentrated on natural flow of writing. May be it is because it’s simply a personal blog with blogging guides. But will definitely look out for some free tool to start with.
    Keep up the good work.

  83. Wow! Amazing list Brian. We’ve used several tools that you compiled but found some new tools. We’ll definitely try those tools. We just want to express our gratitude for the above list.

  84. Hi Brian, this is pretty huge. Could easily become information overload πŸ™‚ with no idea where to start. But I salute the time you invested in this. Truly, well done.

  85. Hello Brian,
    This is indeed the most comprehensive and useful tool box I’ve ever seen on the internet, you’re so amazing man and i wonder the amount of time it took you to put all these together.

    I just bookmarked it.

    Thanks for sharing.

  86. Hey Brian,

    Excellent post. I think should also be a part of your list. It helps you to find Wikipedia Pages that need citations and have dead links.

    Anyways Thanks for the awesome list of tools.


  87. Great article, I learn a lot from this article also your other blog posts, special thanks for keyword research guide, keep up the good post, I am following you πŸ™‚

  88. Brian,

    Thanks for sharing these tools some of them I am not aware of and now I can see those are very good from SEO point of view.

    Please keep posting good stuff for us like this πŸ™‚


  89. Thank you a lot Brian! I really missed that kind of posts, and I think that his one came in the right time and with a huge help!
    Thank you again for this amazing great work you are doing, and keep going man!

  90. Absolutely astonished at the insights and attention to detail. It’s contributors like you who really set the bar for helpful content that improves web experiences. Excellent deep dive into a complicated topic!

  91. Hey Brian,

    Thanks so much for this post. I’ve had to take out a bunch of time in my day to get through it — but, it was well worth it.

    Definitely a must-have tool chest with all the SEO Tools in one place.


  92. Wow, such a superb set of tools Brian! Thanks for taking the time to put this blog post together its brilliant. Ive book marked your website for future reference.

  93. A short review add: I recently signed up to HitTail and was surprised by their engaging and friendly support. Thumps up!
    I couldn’t use it though, as my current project isn’t old enough (2 weeks) for significant statistical data.

    So if you are not above 1k visitors/month I guess there is little use for HitTail.

  94. Great list Brian!

    People always confusing which tools are best suites for those needs! But once you read this guide, I am sure, everyone can understand, and gets full clarity which one suits their’s requirements!

    Thanks a lot for sharing awesome information in one page!

  95. Brian,
    Speechless,You did alone or you have team for RnD before starting a post? Let me a little procedure how you start any post.

  96. Great post Brian! I noticed that you liked both Buzzstream and PitchBox. Do you use both of these tools in your outreach process or one or the other? From what I’ve seen people seem to think of them as Buzzstream vs. PitchBox rather than as complimentary tools. Do you have a different take on this?

    1. Hi Levi, now that I don’t do SEO client work anymore, I don’t use either. But they’re both great. I’d give them both a try and see which is best for you.

  97. 1. CognitiveSEO is very good tools for disavowing link, i got thousands of negative backlink from competitor and cognitive does help me very much

    2. Ahrefs: Simple SEO tools, the best backlink checker in the market.

    3.Searchmetrics: Probably you need to put this on the list, Searchmetrics is really good for monitoring market share. We can understand where we & our competitor stand.

  98. Hi Brian,

    I’m so overwhelmed by all this information! I been doing the outreach with pitchbox. I’m a little confused. I have a lot of quality content on my blog and was hoping for the right direction. Is this how it works:

    Pick keywords based on my niche
    reach out to related niches and ask to guest post on their blog

    Do I have to write a new article or can I show them a article on my blog that is already written?

    Many Thanks

    1. Hi Angela, that’s a tough one to answer in a blog comment.
      You’re essentially asking for an entire outreach strategy.

  99. Brian,
    This is a Godsend, I am now trying to educate myself in this arena, so I trust they are user friendly…any help desk available? Thank you so much Brian

  100. WOW~ Obviously you have a ton of options based on the products you’ve covered here. What makes this great (besides the sheer numbers of options) is the fact that you can get a search based on various criteria. I’ve been playing with various combinations for the last 2 hours! lol And I have to admit that once I get the kids to bed I’ll be back exploring my options. Thank you, our team needed something like this!

  101. Hi Brian,

    Awesome list. For you mentioned there TD*IDF analysis.

    Do you know any free tools or other tools which can do this?


      1. Chris/Brian. Couldn’t help but chime in. I’ve just been using a tool called, which allows you to compare your website’s content for a particular keyword against the top 10 competitors. It’s pretty damn good!