Mangools Review: How Does This SEO Tool Stack Up?
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Mangools Review: How Does This SEO Tool Stack Up?

Brian Dean

Written by Brian Dean

Mangools Review: How Does This SEO Tool Stack Up?

This is my review of the SEO tool Mangools.

In this review I’ll do a deep-dive into what this tool offers, including:

  • Best (and worst) features
  • A review of their support
  • How the tool works
  • How Mangools compares to other paid SEO tools (like Ahrefs)
  • Lots more

So if you’re considering signing up for Mangools, this review should help you with your decision.

Let’s jump right in.

What Is Mangools?

Mangools is an SEO software suite that’s made up of five tools (they call them “apps”):

  • KWFinder
  • SERPChecker
  • SERPWatcher
  • LinkMiner
  • SiteProfiler

When you login to Mangools, you’ll see your dashboard page.

Mangools Dashboard

And you can access each of the 5 apps through this page.

You also can see how many SERPs, keywords and backlinks that you can look up under your current plan (I have a Mangools Premium account).

Mangools Dashboard – Resources

With that, it’s time for me to review each of the key features found within Mangools.

KWFinder Keyword Research Tool

KWFinder is Mangools’ premiere feature. And it’s the tool that most people try first.

KWFinder works like pretty much any other keyword tool out there: Type in a keyword and get stats (like search volume and CPC) on that keyword. Along with a bunch of keywords ideas:

Kwfinder Results SEO Tools

In general, the suggestions that KWFinder spits out are super good. In my experience, most keyword research tools just split out variations of the same keyword.

And yes, KWFinder does come up with lots of related terms.

Kwfinder Best SEO Tools

But they also generate keywords that aren’t just a word added to the beginning or end of what you typed in.

(Or a bunch of autocomplete suggestions)

Instead, KWFinder tends to come up with lots of “lateral” keywords.

Kwfinder – Lateral Keywords

To me, these “lateral” keywords are super valuable. Why? Because they give you keywords and topics that you might now have been able to come up with on your own. And that your competitors may not know about.

So yeah, KWFinder does a good job at generating interesting keyword ideas. Which is great.

That said:

It doesn’t produce as many keyword suggestions as its competitors, like Ahrefs and SEMrush.

In fact, when we did a large-scale analysis of popular keyword tools, we found that KWFinder ranked at the bottom of the pack in terms of keyword suggestions.

Ahrefs And SEMrush Table

All in all, I’d say that KWFinder does a nice job at coming up with quality keyword suggestions. Even though it may not produce as many keyword ideas as some of the other tools on the market.

You can also search by domain. When you do, KWFinder will produce a list of keywords that the site ranks for in Google.

Kwfinder – Domain Results Backlinko

Again, this is now a standard feature in most keyword research tools. But it is a helpful way to come up with keyword ideas. And it works well here.

One more thing that I want to point out about KWFinder: its UI is REALLY good.

They’ve designed the tool to make it super easy to scan a list of keywords, get a SERP breakdown of each one and sort the list by different metics.

Kwfinder User Interface

KWFinder even does little things, like give you a list of competing sites to analyze.

Kwfinder – Competing Sites List

So yeah, I think that KWFinder is solid. It’s right up there with the keyword research tools that you’d find in Moz Pro and Ahrefs.

SERPChecker Keyword Difficulty Tool

SERPChecker is a detailed analysis of the SERPs for a given keyword.

SERP Checker – Results SEO Tools

So besides the standard stuff (like a Keyword Difficulty score), you also get a full breakdown of every page that’s ranking for that keyword.

Specifically, you can see each page’s Page Authority, Majestic SEO Trust Flow, Alexa ranking and more.

SERP Checker – Rankings

SERPChecker also has something called “SERP Features Impact”.

SERP Checker – Features Impact

This is Mangools’ way of figuring out how crowded Google’s first page is. And how many clicks those features are likely to steal from the organic results.

So the more ads, video results and other SERP features are on the first page, the higher this number will be.

And if you hit the “snapshot” tab, you can actually see the first page results for that keyword.

SERP Checker – Snapshot Tab

That way, you can flip back between the SERP breakdown and how the results actually look for real-life users.

This is a great little feature.

Sometimes when I do keyword research I have one tab open for the tool and the other tab on Google. That way, I can search for the keyword and SEE the search results like a user would.

But with the “Snapshot” feature, I can do that from within the tool.

Besides SERP analysis, you can also compare a page from your site with the SERPs.

SERP Checker Results – Youtube Marketing

When you do, it will add your page’s metrics to the list. That way, you can easily compare your page with what’s already on the first page of Google.

SERP Checker – URL Compare

So yeah, I think that SERPChecker does a solid job of helping you size up the competition.

My one question is: why does this need to be a separate tool? I like breaking down the SERPs as much as the next guy.

But is it really necessary to see each page’s Trust Flow, Domain Authority, and Facebook shares? Is that really going to help me pick the best keyword from the list?

So yeah, I think this feature does some cool things. But I’m not sure how practical it is.

SERPWatcher Rank Tracker Tool

Honestly, there isn’t much to say about the rank tracking tool.

It’s not bad or anything. It’s just very similar to basically every other rank tracker on the market.

Like most rank trackers, you give it a list of keywords.

Serpwatcher – Add Keywords

And it will track your search engine rankings for those terms:

Serpwatcher – Keyword Rankings

You can also tag keywords to mark important keywords… or keywords that fall under a certain category (like ecommerce category pages).

Serpwatcher – Tag Feature

Overall, this is a standard feature for keeping an eye on keyword rankings.

LinkMiner is Mangools’ backlink checker.

Link Miner Results Backlinko

Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Instead, they use the Majestic SEO API.

To me, this is actually a good thing. I’ve seen lots of smaller tools try to build their own link index. Which is VERY hard and VERY expensive. And their backlink checkers end up being pretty crappy.

So yeah, even though Majestic SEO’s link index isn’t my favorite. It is solid.

Which means that you can trust the link data that you get in Mangools.

Like most link analysis tools, you can see a list of backlinks pointing to an entire domain or a specific URL.

And sort the results based on nofollow/dofollow, Citation Flow, or Alexa ranking.

Link Miner Results List

One very unique feature in LinkMiner that I haven’t seen in any other tool is their “Website Preview”.

Link Miner Web Preview

This shows you a snapshot of the page that’s linking to the site that you typed in. It even scrolls down and highlights where that link is on the page.

Why is this useful?

Well, it’s one thing to know that page A links to page B. But unless you look at the page, you can’t always know WHY they linked to that page.

For example, you can see that Backlinko has a nice link from Copyblogger.

Link Miner – Copyblogger Link

But it’s hard to see why or where they linked to me.

And when you look at the preview, you can see that the link came from a podcast.

Link Miner – Copyblogger Link Preview

So yeah, because Mangools uses Majestic SEO link data, their backlink metrics are solid. And the site preview feature is really useful and unique.

SiteProfiler SEO Metrics Breakdown

Here’s how this feature works:

Pop a domain into the tool.

Siteprofiler – Enter Domain

And get a bunch of metrics (like the number of backlinks and total Facebook shares) on that site.

Siteprofiler – More Results

That’s basically it.

I really don’t get why this feature exists. It’s mostly just data that’s already integrated into other features in the Mangools platform.

Sure, you do some unique things, like see a site’s top content.

Siteprofiler – Top Content

But in my opinion, that’s something that belongs in their LinkMiner app. Not as a separate feature.

Overall, I don’t think this feature adds a whole lot of value.

Mangools Browser Extension

Mangools also has a Chrome and Firefox browser extension.

When you have a paid account, you can break down a site’s link authority, backlinks and more.

Mangools Browser Addon

This is great if you run into a page or site that you want to break down. But you don’t want to open Mangools, click on “LinkMiner”, copy and paste the URL, etc.
This isn’t a killer app or anything. Most major SEO tools have a toolbar or browser extension.

But considering that Mangools is quite a bit cheaper than most other tools (more on that later), it is a nice little bonus to have a browser extension.

Mangools Support

I wanted to see how the customer support in Mangools compared to other SEO tools.

For this test, I decided to ask a somewhat complicated question: how they calculated their “SERP Features Impact” score.

Mangools – Live Chat

And because Mangools has live chat, I got a helpful reply within seconds.

Mangools Chat – Question

I even asked a followup question. And Peter quickly replied to that too.

Mangools Chat – Follow Up Question

So yeah, live chat is always a bonus. And the support that I received in the Mangools live chat was top notch. So I give their support an A+.

Mangools Pricing

Here’s the pricing breakdown for each Mangools paid plan:

Mangools Pricing

As you can see, their pricing ranges from $30-$80/month.

You get access to the same features no matter what plan you go with. The only difference is the number of searches, SERP lookups, tracked keywords and backlink rows that you can analyze.

Mangools – Pricing Comparison

(They also have annual plans where you can save about 40% vs. monthly billing)

If you run a single site, Mangools Basic may be enough for you. But if you’re an agency owner or someone that has a portfolio of different sites, then you probably want to go with the Mangools Premium or Mangools Agency plan.

How does Mangools pricing compare to other tools?

Mangools’ pricing compared to other popular services
Service Monthly price (USD) Yearly price (USD)
Mangools – Basic 49.00 358.80
Mangools – Premium 69.00 478.80
Mangools – Agency 129.00 958.80
Ahrefs – Lite 99.00 990.00
Ahrefs – Standard 179.00 1790.00
Ahrefs – Advanced 399.00 3990.00
Moz Pro – Standard 99.00 948.00
Moz Pro – Medium 179.00 1716.00
Moz Pro – Large 249.00 2388.00
SEMrush – Pro 99.95 999.36
SEMrush – Guru 199.95 1999.44
SEMrush – Business 399.95 3999.36

So yeah, Mangools is significantly cheaper than most other tools. In fact, Mangools’ cheapest plan is 3x cheaper than Ahrefs.

Ahrefs pricing table

Mangools Review: Things I Liked

Here are the things in the Mangools tool that I liked the most:

Ease of Use: Mangools has a very user-friendly UI. All of their buttons and labels are large and easy to read. Every metric has a detailed explanation. And, in general, it’s easy to find what you need within a few clicks.

Value: 30 bucks per month for a feature-rich tool like Mangools is a great deal. Especially because you get access to the same link index that you’d get with a Majestic SEO subscription… but with a 100x better UI.

Cool Features: For a budget tool, Mangools has a few helpful features. My favorite was their Website Preview feature.

Cool Feature – Web Preview

Mangools Review: Things I Didn’t Like

Now it’s time for me to highlight a few things that I felt Mangools could do better.

Their Apps Don’t Integrate: Using Mangools feels like you’re using 5 completely different tools.

Because you are.

In fact, when you click on one of their apps, it opens in a new tab.

Contrast that with something like Ahrefs, where everything is super integrated. With an integrated feature set like Ahrefs, you can go from link analysis to keyword research to SEO site audits with one click.

Lack of a True Dashboard: It’s SUPER helpful to have a dashboard that lists all of the websites that you manage in one place.

For example, here’s what I see when I login to Ahrefs:

Ahrefs – Dashboard

These are a mix of competing sites and sites that I run. It’s VERY helpful to get an overview of how the site’s are doing on a single page.

Unfortunately, the dashboard in Mangools leaves a lot to be desired. It’s not personalized. And there’s no way to easily see how my sites are doing.

Mangools Dashboard – Repeated

Lacks Features: Mangools doesn’t have some of the features that its main competitors have. For example, Ahrefs has a tool called Content Explorer that helps you find highly-shared content.

And SEMrush has an excellent SEO site audit tool and a giant suite of features to help with PPC campaigns. These are just a few of many examples of features that Mangools lacks.

My Mangools Review: The Bottom Line

Whether or not you go with Mangools depends on who you are. And how much you have to spend on SEO.

If you’re a blogger or someone that does SEO on the side, you may not have a huge SEO tool budget. And if you are on a tight budget, you can squeeze a lot of value out of Mangools. At 30 bucks a month you get access to A LOT of valuable features for keyword research, backlink analysis and more.

That said: you can’t really compare Mangools to Ahrefs or SEMrush: the two best SEO tools on the market. They’re in different leagues.

Yes, you can always spend more and sign up for Mangools Premium. But the tool doesn’t improve at each tier. You just get access to more data.

If you’re an SEO expert, you’re much better off spending the extra money on Ahrefs or SEMrush. These two tools may be more expensive than Mangools, but they are much more feature-rich than Mangools.

Bottom Line? If you’re on a limited budget, or if SEO isn’t that big of a deal for your business, Mangools is definitely good enough.

But if SEO is super important for your business, I wouldn’t recommend Mangools. I’d go with Ahrefs, SEMrush or Moz Pro.

Now It’s Your Turn

There you have it: my complete review of Mangools.

Now I’d like to hear your experience with this tool.

Have you tried Mangools before? If so, how did you like it?

Or maybe you have a question about my review.

Either way, let me know by leaving a comment below.


  1. Hi Brian,

    As always, excellent review.
    I also use the Mangools premium version.
    The KW Finder “Search by Domain tab” allows me to see all the keywords my competitors rank for. Once I have them, I only need to look at the search volume, and the keyword difficulty and the work is done. In my opinion, this is the most powerful feature Mangools has to offer.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Alex. Yup, that’s a great approach to keyword research. You can do the same thing in Ahrefs, SEMrush and Moz Pro BTW.

  2. amit Avatar amitsays:

    excellent review brian, waiting for your seo course launch date

    1. Brian Dean Avatar Brian Deansays:

      Thanks Amit.

  3. Hey Brian, great review! I was struggling to decide whether or not to pay for the tool, and your review has been of great help. I have a limited budget for SEO tools, so Ahrefs it’s not an option for me. I have been using my Mangools subscription, and I find it super useful! The UI is definitely the best thing I love about it.

  4. Hi Brian,

    As always, wonderful review.
    I also utilise the Mangools premium version.
    The KW Finder “Search by Domain tab” enables me to observe all the keywords my competitors rank for. Once I have them, I only need to look at the search volume, and the keyword difficulty and the work is done. According to my views, this is the most advance feature Mangools has to offer.

    1. Brian Dean Avatar Brian Deansays:

      Hi Patricia, thank you. That is a great feature. To be fair, the bigger tools like Ahrefs and SEMrush have that feature too. But it is cool that Mangoold has it too.

  5. Nice review. I acutally found it post purchase just to help decide if I will renew my annual subscription or not. Everything was pretty spot on, what I did NOT know though was that the keyword tool yielded much less results than its competitors. I also didn’t know that it used Majestic for backlink info which is good to know. I bought this at a time when I needed a paid tool, but my budget was low. for about $500 I got it for the year.

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