New Industry Study
It’s no secret that industry studies are HUGE right now.
In fact, more and more public relations firms are using industry studies and surveys to get media coverage.
That’s probably because 39% of journalists state that they want to be pitched content that contains “exclusive research”.
Here’s an example of what I’m talking about:
I’ve used this approach myself. And I can tell you from first-hand experience that industry studies are a PERFECT press release topic.
First off, a study brings something new to the table… something new that’s backed up with real life data.
Second, unlike most boring press releases, your study is about something interesting that journalists will want to cover.
For example, a few months ago I teamed up with BuzzSumo for this industry study.
And to help get the word out, I wrote and distributed this press release.
Not only did that release send targeted (journalist and blogger) traffic to our study…
…but it got us featured on business news sites (like The Drum).
This release also helped my site’s SEO. Even though the original release used a nofollow link, a handful of blogs picked up my release. And those blogs added a nice dofollow link back to my site.