Leigh McKenzie

Leigh McKenzie

Growth Director and strategy leader


  • SEO
  • Content
  • UX
  • Strategy
  • Growth

Leigh used to be mentored by Nick Eubanks, served as the VP of Digital Strategy at From the Future, started his own profitable online businesses, and makes more sharp decisions in a day than a Formula One pilot.

As of October 2023, he creates strategy for Backlinko, and oversees its execution. Whether that’s the content plan, structure, design elements, choices of subject matter experts, or most everything else related to the content you read here, Leigh’s had an impact on it.

He also writes some of the content, provides subject matter expertise to our writers, and gathers input from Brian Dean.

Leigh currently serves as the Growth Director for a portfolio of authoritative websites owned by Semrush, including Backlinko, Traffic Think Tank or SmallBiz.tools.

Latest articles:

Competitor Analysis – Blog post image

Competitor Analysis: Core Principles and How to Conduct One

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Let’s dive in.