Leigh McKenzie - SEO & Growth Strategist
Leigh McKenzie

Leigh McKenzie

SEO Strategy & Growth Leader


  • Technical SEO
  • Content Marketing
  • UX & CRO
  • Strategy
  • Growth

Leigh used to be mentored by Nick Eubanks, served as the VP of Digital Strategy at From the Future, started his own profitable online businesses, and makes more sharp decisions in a day than a Formula One driver.

As of September 2023, he creates strategy for Backlinko and oversees its execution. Whether that’s the content plan, structure, design elements, choices of subject matter experts, or most everything else related to the content you read here, Leigh’s had an impact on it.

He also writes some of the content, provides subject matter expertise to our writers, and gathers input from Brian Dean.

Leigh currently serves as the Growth Director for a portfolio of authoritative websites owned by Semrush, including Backlinko.

LinkedIn | Website

Latest articles:


Top 100 Most Visited Websites in the World

Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a fascinating look at where people spend their time online. Use it to guide your digital marketing, stay informed, or simply satisfy your curiosity.

Most Popular Google Searches

Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and globally? On this page, we’re going to cover: The Top 100 Google Searches in the US The Top 100 Google Searches Globally The keywords in the lists below were obtained using Semrush’s Keyword Overview tool. Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content, misspellings, and duplicate entries to keep it clean and clear for you.