17 Untapped Ways to Find New Content Ideas

17 Untapped Ways to Find New Content Ideas

Brian Dean

by Brian Dean · Updated Sep. 08, 2020

17 Untapped Ways to Find New Content Ideas

Today I’m going to show you 17 little-known ways to find GREAT content ideas.

In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month:

Backlinko – Monthly visits

So if you want to come up with content topic ideas for blog posts, YouTube videos and podcasts, this list is for you.

1. Use Google Image Tags

Here’s how this strategy works:

First, type a broad topic idea into Google Images.

Then, take a look at the tags that Google suggests:

These tags are terms that Google considers VERY closely related to what you just typed in.

So all you need to do is combine the tag with the keyword that you searched for.

For example, take the term “Paleo Diet”.

You can use Google Image tags to come up with topics like “Paleo diet meal plan”, “Paleo Diet breakfast” and more.

Bonus Tip: Click on the arrow to see dozens of additional content topic ideas.

2. Facebook Ad Library

The Facebook Ad Library is an untapped source of PROVEN content ideas.

To use it, search for a Facebook page in your niche.

And you’ll see all of the ads that they’re running.

A lot of these will be traditional ads that send people to squeeze pages.

That’s not what we want.

Instead, keep an eye out for Facebook boosted posts that are promoting a specific piece of content that they’ve published.

Why is this important?

Well, if someone’s paying to promote a piece of content, it’s probably performing well for them.

Plus, you get to see the exact words and phrases that they use to promote their post.

(Which will come in handy when you start to promote your content)

3. The Reddit Keyword Research Tool

This little tool is quickly becoming one of my favorite ways to find new content ideas.

That’s because, unlike most keyword research tools, The Reddit Keyword Research Tool doesn’t take a seed keyword and spit out a bunch of suggestions.

Instead, this tool shows you hot topics that people are talking about on Reddit.

All you need to do is pop a subreddit into the tool.

And you’ll get a list of keywords that people are talking about on that specific subreddit.

The best part?

The tool even pulls monthly search volume data from the Google Keyword Planner:


If you’re like me, some of your blog content is designed 100% to get backlinks.

The question is:

How do you know if your content will be something that people actually link to?

The “Best By Links” Report.

Ahrefs, Moz Pro and most other major SEO tools have this report.

And they all work the same way:

They show you pages on a site that people have linked to the most.

For example, a while back I was looking at Moz’s best by links report.

And I noticed something:

One of their all-time best pages in terms of backlinks was an annual Google ranking factors study:

So I decided to apply The Skyscraper Technique to this proven piece of content.

The result was this analysis of 1M Google search results.

And because I based that post off of a proven link magnet, that single page has racked up links from 3.6K domains:

5. The Exploding Topics Tool

One of the best ways to find content topic ideas is to focus on NEW topics.


It’s simple:

New topics aren’t super competitive (yet).

So when you’re the first to create a post on something new, you get a HUGE “first-mover advantage”.

For example, I was one of the first to publish a comprehensive guide to voice search.

And because I got in early, my post was shared like crazy.

And it quickly racked up lots of links and mentions:

The question is:

How do you consistently find new topics?

Exploding Topics.

Exploding Topics is a free tool that scans the web for topics that are getting more and more popular.

And if you want to find topics for your specific niche, you can sort the list of topics by categories, like tech, fitness and more.

In fact, I recently used Exploding Topics to find a GREAT trending keyword: Ubersuggest.

Considering that this keyword was growing fast, I decided to whip up a quick post and add it to the SEO Marketing Hub.

And because that topic (and keyword) aren’t super competitive yet, I hit the first page within about a week.

Pretty cool.

6. Scan Blog Comments

Blog comments are a content idea goldmine.

For example, people had been asking me for a guide to local SEO for YEARS.

In terms of traditional keyword research, the keyword “local SEO” isn’t that great. It only gets about 5k searches per month. And it’s pretty competitive.

But it seemed like any time I published ANYTHING, someone would ask for a post about local SEO.

Which was a sign that, even though the keyword may not be perfect, my audience demanded something about local SEO.

(That’s the great thing about using comments from your blog: you already KNOW that your audience is going to love the content you put out there. They’re literally asking you to write about that exact topic)

So it was time to deliver.

Sure enough, once I actually got around to publishing that post, people LOVED it.

Obviously, this strategy works best with comments on your own blog. But you can also use this approach on a competitor’s blog.

For example, I usually spend some time looking at the comments section on other popular SEO blogs. And every now and again I come across a really good topic idea.

7. Competitor’s YouTube Channels

This technique couldn’t be easier.

First, head over to a competitor’s YouTube channel.

Then, sort their videos by “Most popular”.

And you’ll see their all-time best videos in terms of views.

I recommend heading over to a few competitor’s channels to see what’s doing well for them.

As an example, if you’re in the fitness space, the Fitness Blender channel would be a great channel to keep an eye on.

You can either sort by their most popular all-time videos.

Or just take a look at what topics have been working best for them over the last few months.

Obviously, this strategy works best for finding topics for YouTube videos. But you can also use it to come up with topic ideas for blog posts, infographics, podcasts… or any other type of content that you create.

Which leads us to…

8. Product Hunt

How do you get new topic ideas from Product Hunt?

First, I recommend checking out the products that win Product of the day, week or month awards.

I’m not recommending that you create content about these specific products (although you can).

Instead, these products tell you problems that people are looking to solve. And niches that are rapidly growing.

For example, I’ve noticed that team collaboration tools are doing really well right now on PH.

So you could create a post that lists out the 20 most popular team collaboration software tools on the market. Or do a showdown like “Slack vs. Hipchat”.

Second, PH has a growing forum called “Ask” where people ask questions about tech, working online and more.

9. Google Analytics Landing Pages Report

This is a great way to scale up what’s already working for your blog.

To be clear:

This technique only works if your site has some traffic coming in. But if your blog generates even a little bit of traffic, you can use Google Analytics to come up with ideas for topics.

All you need to do is head over to your Google Analytics “landing pages” report.

This shows you pages that are driving traffic to your website.

You can use this data to figure out what’s working in terms of:

  • Content topics
  • Content formats (list posts, case studies, etc.)
  • Authors (for multi-author blogs)
  • Promotional strategies
  • SEO
  • Writing style
  • Visuals, charts, and embedded videos

Then, double down on what’s working best.

For example, if you look at my landing pages report, you can see that my stuff on YouTube tends to outperform pretty much anything else.

Which tells me that I should put out more content about YouTube marketing.

This is super valuable info to have. BuzzSumo and other tools can tell you what types of content are working best in general.

But they don’t tell you what topics, formats and angles work best for your site and your audience.

That’s why this strategy is so helpful: you can quickly figure out what topics YOU should double down on.

10. Ahrefs Content Explorer

On the surface, Ahrefs Content Explorer is similar to BuzzSumo.

But it has a few unique features that I really like.

For example, you can drill down to where a keyword appears on the page.

Or you can see content that brings in the most valuable traffic (in other words: they rank in Google for high CPC keywords).

And you can highlight sites that publish content in your niche… but haven’t linked to you yet:

Pro Tip: Filter the results by “only broken”

This will show you content that was popular back in the day… but is now 404ing. Which makes it perfect finding dead links for broken link building.

11. The Content Relaunch

If you’re really stuck, your best bet may not be to come up with a new content idea at all.

Instead, relaunch one of your older posts.

(In other words: The Content Relaunch approach)

For example, we recently updated and relaunched our guide to ecommerce SEO.

Even though the core content was more or less the same, the relaunch increased organic traffic to that page by 264.1%.


Now, if you want to scale this process, you can use a free tool called Animalz Revive.

This shows you articles on your site that have lost the most traffic since you first published them.

Needless to say, these posts are PERFECT for The Content Relaunch.

12. Create Yearly Guides

If you’re in a competitive niche like I am, most of the keywords that you come across are SUPER competitive.

For example, take the keyword “SEO”.

According to SEMrush, “SEO” has a keyword difficulty score of 73.98%.


Well, here’s a sneaky way around this problem…

Instead of creating another blog post on a competitive topic that’s going to get buried in the SERPs, create an annual guide instead.

No, you still won’t rank #1 for a competitive keyword like “SEO”.

But you CAN rank for “keyword + year” versions of that term.

For example, every year I publish a yearly guide to SEO.

Instead of a high-level overview of SEO, I focus on SEO trends that are taking off.

Not only do people love these forward-looking guides…

… but they can bring in a lot of traffic.

In fact, this approach works so well that I decided to create a content marketing yearly guide.

This one didn’t do as well as my SEO guide. But it still brought in a fair amount of traffic in its first month.

13. Content Swipe File

A “swipe file” is a collection of content that you find cool, interesting and inspiring.

They don’t even have to be related to what your site is all about.

Sometimes the best inspiration comes from outside of your niche.

For example, the design we used for this guide to becoming an SEO expert came from a design I saw (and saved) on Dribbble.

As another example, the idea for this report we published on our blog was inspired by a report about freelancing from Upwork.

So keep your eyes open for interesting content to add to your swipe file. It will become one of your content team’s most valuable assets.

This is a great way to find low-competition long tail keywords.

All you need to do is search for a broad topic that you want to write about.

Then, check out the “Searches related to X” area at the bottom of the first page.

And you’ll get a list of topic ideas that come straight from Google.

Pro Tip: Click on one of the suggested search terms. And scroll to the bottom of those results. Then, click on a suggested search from that list.

Rinse and repeat Inception style.

15. Find Super Low-Competition Keywords

This is a strategy that I’ve been using more and more lately.

To use it, reverse engineer a competitor’s top keywords using your favorite keyword research tool.

Then, filter the results so it ONLY shows you terms with a super low competition (I usually go with a keyword difficulty of <20).

Now, here’s a cool little trick that I recently discovered…

As you can see here, most of the low-competition keywords on this list are absolute garbage.

Why? Look at the CPC estimates. Most of these terms have zero commercial intent.

So what I like to do is add another filter that only shows keywords with a CPC >$2.00. That way, the keywords on the list have at least SOME buyer intent.

As you can see, this makes the list of low-competition keywords much better:

16. A/B Rankings Keyword Questions Tool

This nifty little tool scrapes the “People also ask” section of the search results.

That way, you’re getting access to a list of hot questions that people really want to know.

Questions that you can answer with your content.

17. Podcast Titles and Descriptions

Here’s an underrated way to find new content ideas.

First, head over to a podcast in your niche.

(You can use your phone for this. But I prefer to visit the podcast page on podcasts.apple.com on my desktop).

Then, scan over the episode list.

In about 30 seconds you’ll find yourself with some solid topic ideas.

Very cool.

Bonus #1: Conference Talks

If you want a fresh set of content ideas that you won’t find in any tool, check out conference agenda pages.

These pages are GREAT because they show you in-demand topics. After all, people are paying for a ticket and flying there just to learn about these topics.

For example, check out this conference agenda page:

I already see 3-4 content topics that could work really well as an infographic or blog post.

Pro Tip: Pop a conference page into Keyword Planner to generate lots of ideas (and get monthly search volume data).

Bonus #2: Pinterest Suggest

Everyone and their mom knows about using Google Suggest to find long tail keyword ideas.

But Google isn’t the only search engine with a suggested search feature.

In fact, Pinterest is a completely untapped source of suggested keyword ideas.

Pinterest Suggest works exactly the same way as Google Suggest.

Type in a keyword… and get a list of suggestions.

But the cool thing about using Pinterest is that you’ll get a completely different set of content ideas than you’d get from Google.


Now I’d Like to Hear From You

There you have it: 17 ways to find new content topic ideas.

Now I’d like to hear what you have to say:

Did you learn any new strategies for finding topic ideas from today’s post?

Or maybe you use a technique that I didn’t mention here.

Either way, let me know by leaving a quick comment below.


  1. This is an absolute treasure! Just as I’m about to start writing some fresh content and was out of inspiration. Thanks for sharing these insights Brian. 👊🏼

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Stephan. These strategies should definitely come in handy then. Most of the time I use traditional keyword research tools to come up with topic ideas. But the issue is I’m seeing the same topics and keywords as everybody else. These strategies are helpful because they can help you find untapped topics that aren’t super competitive yet.

  2. Neil Avatar Neilsays:

    Great content. Thanks

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Neil.

  3. Brian – your site has transformed and is lightening fast now – have you found that directly helps seo – or just the user experience?

  4. Hey Brian.

    I absolutely love the way you explain things and your graphics are more astonishing.

    I’m a writer and sometimes I try to find some content ideas that I can write about. But often time I fall in the trap of thing that if I generate content ideas like others do then my content won’t be unique because others can use the same idea.

    So I always try to find content ideas which are absolutely unique, new, and interesting that people love and can’t stop asking questions about. Like neuralink which is one, interesting, and people love reading about.

    Can you tell me which of your given strategies can give us ideas like mentioned above.(neuralink)

    Thanks a lot.
    ghani mengal

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ghani. At some point you’re going to have to compete with other people on the same topic and keyword. Even with these techniques you’re not going to find a topic that literally no one has covered before. But these techniques will help you find topics that are significantly less competitive than most keyword tools spit out.

  5. Finding a topic to write is one of the most difficult parts of blogging. Everything seems to have been covered. Facebook Ads and Pinterest Suggest look promising. Will try a few of these ideas.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Seema. You can’t go wrong with those strategies.

  6. Thank you Brain Dean for another wonderful post. Honesty I agree with all you said and most especially the Google image tag. It’s one among the techniques I use in ranking above my competitors.

    Thanks once more, I will apply more of your recommendations and see how well they will work out for me.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Joan. Glad you learned some new techniques that you can use to find content ideas from today’s post.

  7. Hi Brian,

    Find content idea is not easy task… Sometimes I can spend a week without writing any content for my blog.

    Many thanks Brian you take time to share all tools and tactics with us.


    1. Brian Dean Avatar Brian Deansays:

      No worries, Claude. Happy to help.

  8. Really like these new tips! So many I haven’t heard of before, like the Content Swipe File technique. Can’t wait to implement some of these ASAP!

    1. Brian Dean Avatar Brian Deansays:

      Hi Krista, thank you. Hope these techniques help you out and keep me posted on how things go.

  9. Hannah Avatar Hannahsays:

    I definitely never thought of using Pinterest. Thank you for the tip, Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Hannah. For certain niches, Pinterest is a goldmine.

  10. Thanks Brian, for sharing this amazing guide to get new ideas about keywords and articles.
    Most of the ideas are unique that we see and never noticed like Google Images, Ad library and Product Hunt. We can also use Quora and google trends to find some hot topics.
    Thanks again.

    1. Brian Dean Avatar Brian Deansays:


  11. Hi Brian!
    I just landed here by email. Loved the way you explained these ideas. Scanning comments is a very effective way to get new content ideas. It also help to improve existing content.
    Not only blog comments but also discussion from Reddit too. I fond of reading discussion at Reddit because people are much mature there. Some times they share unique thoughts and talk about topics that I should write for my audience too.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Tahmid. For sure. In certain niches, Reddit is a content topic goldmine.

  12. Awesome stuff as always Brian! Thanks for putting this together 🙂

    1. Brian Dean Avatar Brian Deansays:

      Hey David, you’re welcome. Glad you enjoyed it and learned something new.

  13. Incredibly Helpful Post, Brian…

    My personal favorites (and also recommend for beginners):

    Best By Links Reports
    Scan Blog Comments
    Google Analytics Landing Pages Report
    Google’s Searches Related To
    Content Explorer

    And these 2 are kryptonite when it comes to finding new proven content ideas that never fail.

    Podcast Titles and Descriptions
    Conference Talks (Summits)

    Love to see all these strategies in ONE place.

    Bookmarked, Will also link to it in my upcoming articles.

    1. Brian Dean Avatar Brian Deansays:

      Good stuff, Rahul. Cheers.

  14. Hi Brian,

    Once again, I’m thankful to have subscribed to your newsletter because that’s how I ended up reading your blog post. Super useful! I did a test and immediately went to Google Images to check some keywords and I got TONS of fantastic keyword suggestions. The best part? They have low competition and big search volume. Thanks, man!

    1. Brian Dean Avatar Brian Deansays:

      Nice dude! Props for taking action already 👍

  15. Very helpful ideas! For someone that’s constantly coming up with new content, I see just about all these strategies coming in handy for me.

    1. Brian Dean Avatar Brian Deansays:

      Hey Brian, awesome. And I can relate: I’m always on the hunt for new topic ideas. It’s a constant need.

  16. Hi Brian

    You have shared some great ways to find content ideas.

    I’m already using The Exploding Topics Tool and Ahrefs Content Explorer, will try some of you mentioned in the post.

    Thanks for sharing
    Amit Garg

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Amit.

  17. This is a great post on content ideas, Brian. 👌🏻

    I wonder how many team members would work to create a great piece of content like this? 😊

    Looking forward to future posts 👍🏻

    Vikram ✌🏻

  18. Aaron Parnes Avatar Aaron Parnessays:

    Google search console is a pretty good complement to the landing pages report in GA, but even better since it gives you the actual terms.

    1. Brian Dean Avatar Brian Deansays:

      Very true, Aaron. Good call there. I miss the good ol’ days before (not provided) when the landing pages report showed you keyword-level data too.

  19. Awesome Brian. Thanks for this detailed post. Learned a new way to come up with the content for my next blog post!

    Can you please tell me what theme you’re using for your blog?

    1. Brian Dean Avatar Brian Deansays:

      Thanks. We use a custom theme at Backlinko.

  20. Lee Avatar Leesays:

    good ways!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Lee.

  21. I really liked the Exploding Topics tool, except since my niche is in health and nutrition, it’s hard to find keywords to rank for without competing with Healthline and such :-/

    1. Brian Dean Avatar Brian Deansays:

      Thanks Melissa. For sure. ET was built to help you get around that exact problem.

  22. Woow, thats a lot of inspiration, thx alot Brian

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Wouter. Yup, I tried to pack a ton of strategies into this post.

  23. As always Dean the man killing it with content. Thank you!

    1. Brian Dean Avatar Brian Deansays:


  24. Love the Google Images tip – like all the best ‘secrets’, it’s hidden in plain sight! Can’t believe I’ve never thought of that before, but that’s what you’re here for 😊

    1. Brian Dean Avatar Brian Deansays:

      LOL exactly. I do SEO all day so I’m always thinking in those terms. The first time I saw that feature, I was like: “goldmine”.

  25. Great list, Brian. I can certainly vouch for the Google Analytics landing pages technique. I’m in the travel niche which has obviously seen major changes in the last 6 months. My top landing pages over this time frame reflect these changes. As a result, I’m now widening the scope of my content to meet this new need.

    1. Brian Dean Avatar Brian Deansays:

      Hi Hazel, interesting. And a very smart way to use the data in GA. Hope that travel searches start going back up again. I just took a trip myself and Googled a few travel-related things related to the place I was visiting. So that’s a good sign.

  26. Very handy list. Will definitely try few of the methods from the list. Keep sharing such awesome resourceful content Brian.

    1. Brian Dean Avatar Brian Deansays:


  27. great suggestions for the blog topics but it seems you already have written a content on getting blog topics before which is this: https://backlinko.com/hub/content/topic-ideas and it is ranking on google page result 2 for keyword “content ideas”

    so why do you re-write another one again?

    1. Brian Dean Avatar Brian Deansays:

      Thanks. I’m actually going to redirect that page to this post.

  28. WOW – amazing content Brian. Lots of good information. Thank you for putting this together.

    1. Brian Dean Avatar Brian Deansays:

      Hi Darshana, you’re welcome. I enjoyed putting this one together.

  29. Frix Avatar Frixsays:

    Thanks for this Brian, I’m a Social Media Manager and everyday is struggle for me to think of what and which is the best content. I always find value in all your writings. In fact, I got best results just by following your step by step guide on how to rank on Youtube.thank you for sharing your ideas.

    1. Brian Dean Avatar Brian Deansays:

      No worries, Frix. Glad you found it useful.

  30. I had a look at exploding topics, wow, what a good resource! Thanks for writing a blog about finding new topic ideas that don’t rehash the same look at ‘twitter and Reddit’ suggestions.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Melissa. LOL exactly: I tried to make this a list of relatively untapped strategies and techniques.

  31. This is great. Some ways I never heard of before.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Martin 👍👍👍

  32. Hey Brian,

    I found 2-3 new ways to find content ideas. I would like to add a few more ways to the list that I use

    – Quora
    – Email queries
    – Youtube auto-suggestion
    – Social media queries in my niche groups

    1. Brian Dean Avatar Brian Deansays:

      Nice. Those are good too.

  33. Thanks, Brian! I discovered a few new techniques today. 🙂

    By the way, the 15th point talks about “keyword difficulty of $2.00”, is that a CPC of $2? or KD of 2?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Sunil. Good catch there: that was a typo.

  34. Total goldmine!

    I’m glad I’m practicing some of the strategies here. That’s how I know I’m heading in the right direction. 😄

    My favorites are using Facebook Ad Library, Product Hunt, and conference talks for content inspiration. I’ll definitely try them with my clients in the future.

    Customer interviews (e.g. “What are you currently learning right now?”) are great, too!

    Awesome post as always, Brian. 💯

    1. Brian Dean Avatar Brian Deansays:

      Hi Priscilla, thank you. Great point there: in many ways, customers interviews and surveys are actually the best way to find content ideas. That way, you KNOW they’re super interested in that topic. That’s something you can’t find out from any keyword research tool.

  35. Soniya Khubchandani Avatar Soniya Khubchandanisays:

    That’s a really helpful post, Brian. I will definitely share it with my LinkedIn followers. I was creating a content strategy for LinkedIn and got great ideas from your post. Thanks!😊

    1. Brian Dean Avatar Brian Deansays:

      Awesome, Soniya. LinkedIn is super untapped right now.

  36. Great insights on finding hot content topics Brian! I am definitely implementing some if not all of them.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Patrick. Let me know how it goes.

  37. Wow this article came at the right time! Thanks a lot Brian, big fan here 🙂

    1. Brian Dean Avatar Brian Deansays:

      No worries, Emmanouil. Glad you liked it.

  38. Your material is always so relevant Brian, makes our lives so much easier : ) thanks again.

    1. Brian Dean Avatar Brian Deansays:

      Hi Craig, you’re welcome.

  39. dipannita Das Avatar dipannita Dassays:

    I’ve just bookmarked this. You’re a goldmine of resources for content marketers like us. Thanks a ton, Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome.

  40. Absolutely Insane article. Very informative and a very detailed one. Always get a new idea & a new strategy. Always ahead. Good luck.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Noman.

  41. WOW Brian, Thanks for sharing such a great article about content ideas. But, what do you think about google trends, I mean it would helpful to find good content ideas ?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome. Google Trends is great if you already know what you’re looking for.

  42. Yuliia Avatar Yuliiasays:

    It’s just amazing content! Thank you Brian for sharing such valuable insights. My favorite hack is about Content Explorer, I’ve never tried it before. Thanks a lot!

    1. Brian Dean Avatar Brian Deansays:

      Hi Yuliia, you’re welcome. Yup, Content Explorer is a pretty cool feature in Ahrefs.

  43. David Avatar Davidsays:

    Brian, you’re a gold miner!!!

    1. Brian Dean Avatar Brian Deansays:

      Thanks David.

    1. Brian Dean Avatar Brian Deansays:


  44. Great information and techniques. It will be really helpful for content marketing company!

    Thanks a ton Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hi Krishna, I’m glad you enjoyed the post and found it useful.

  45. Many thanks Brian for the great article and knowledge sharing.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Sergy.

  46. Daniel Momoh Avatar Daniel Momohsays:

    This is super helpful Brian, I’m glad I subscribed to your newsletter when I did.

    I’m currently putting out content on target marketing and boy, am I glad I stumbled on this? Awesome!

    1. Brian Dean Avatar Brian Deansays:

      Hey Daniel, nice! This list should definitely come in handy then.

  47. Hey Brian!

    I am very excited and impressed with the ideas you share.

    This article offers a lot of great suggestions, on how to find content ideas that I never knew before:

    – Facebook Ad Library
    – Scan Blog Comments
    – Competitor’s YouTube Channels
    – The Reddit Keyword Research Tool

    I will reread this article every time I need to find an idea for new content for my blog.

    Thanks, Brian.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Lam. Glad you learned some new stuff from this list.

  48. Thank you Brian. Very helpful information as usual.
    Stay safe.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Barry. Glad you enjoyed the post and learned some new strategies to test out.

  49. When I look for my top page in google analytics I find that it does not report anything, while I put the keywords from google planner
    what solution do you propose?

    1. Brian Dean Avatar Brian Deansays:

      It doesn’t report anything?

  50. Vishal Srivastava Avatar Vishal Srivastavasays:

    Another excellent post BD. You keep coming up with great posts on even beaten to death topics like content ideas.

    1. Brian Dean Avatar Brian Deansays:


  51. Sipheni Avatar Siphenisays:

    Brilliant! Thank you Brian for this goldmine of content ideas👍

    1. Brian Dean Avatar Brian Deansays:

      No problem, Sipheni.

  52. I’m so glad I signed up for your newsletter. I feel like I know some of this, but you help expand my horizons with it.

    1. Brian Dean Avatar Brian Deansays:

      Hey Ian, glad to hear that. I definitely tried to include lesser-known strategies in this guide.

  53. Excellent post as usual Brian! I especially liked the conference talks idea. And along those lines I´d recommend going through Eventbrite and check out the hottest topics. Keep up the great work!

    1. Brian Dean Avatar Brian Deansays:

      Hey Mario, Nice. Great idea there 👍👍👍

  54. Thumbs Up, Brian!

    Thank you for sharing this ressource. It is remarkable how many potential Ahrefs offers and from the further resources listed I’ll definitely try out some new ones.

    Thank you and keep up the good work.

    1. Brian Dean Avatar Brian Deansays:

      Hi Michael, you’re welcome. Definitely give these tips a try. And let me know how they work out for you.

  55. Wow. Talk about covering all bases. Awesome tips in here

    1. Brian Dean Avatar Brian Deansays:

      Thanks Emily. Yup, I tried to make this a good old fashioned Skyscraper post: bigger and more up-to-date than the rest.

  56. Awesome stuff as always, Brian 👍

    1. Brian Dean Avatar Brian Deansays:

      Thanks Katelyn. I’m happy to hear you found it useful.

  57. Thank you for this lengthy article on coming up with new content ideas Brian.

    Many of us bloggers can use a little nudge to help us create new, and interesting content.

    I look at Facebook groups in my niche to see what questions people are asking to come up with new content ideas.
    R.G. Ramsey

    1. Brian Dean Avatar Brian Deansays:

      Hey RG, nice. Communities like FB groups work great. In my experience, most people post in a community AFTER they Googled something. And the results didn’t give them what they wanted. Which means there’s untapped demand for helpful info on that topic.

  58. You’re good! One of the few things of its kind I read (and with interest rather than just duty) for my walking website. (One day we might be big enough to use your services…)

    Thank you. SEO is such a murky world (and full of sharks), and I sense clarity and integrity.

    1. Brian Dean Avatar Brian Deansays:

      Hi William, no worries. I’m happy to hear that you found the strategies useful.

    1. Brian Dean Avatar Brian Deansays:


  59. Chris Avatar Chrissays:

    Hey Brian,
    Just wanted to ask, when did you start blogging ?

    1. Brian Dean Avatar Brian Deansays:

      I started my first blog in 2009. I launched Backlinko in early 2013.

  60. Z Avatar Zsays:

    Brilliant stuff. We have been reading your blog for some time and the content is excellent. Thanks so much for all the tips! best wishes from singapore

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Z 👍👍👍

  61. Wow, this is an incredible helpful post! Thanks a lot for sharing these 17 ideas for free with us!

    1. Brian Dean Avatar Brian Deansays:

      No problem, David. Glad you found it helpful and useful.

  62. Great content, great graphics as always! Thanks Brian for everything

    1. Brian Dean Avatar Brian Deansays:

      Hi John, you’re welcome. Yup, our designer always does an amazing job with our graphics and visuals.

  63. All this new info stresses me out. I don’t know what to do first, so I tend to try whatever is fastest and seems easiest, and that will be it for awhile.

    I don’t know anything about SEO…It’s information overload. Maybe it’s just me, but I prefer a lot of info on one or two suggestions/tips so I can process it, and test it out myself.

  64. This post is a gold mine! I couldn’t wait to use the new ideas I got from this article. Thank you, as usual, for sharing your knowledge, Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hey Ivan, no problem. Hopefully this helps you uncover some untapped content ideas.

  65. Ron Avatar Ronsays:

    Great insights as always!! Are you a Celtics fan? I know you’re a Sox fan.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ron. I’m a fan of all four Boston sports teams. Especially the pats.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Lautaro. I try 😎

  66. Chelsea Avatar Chelseasays:

    I follow a few different “SEO experts” and this is by far one of the most useful posts I have seen. Some of these ideas are similar to the standard keyword research techniques, but go a step farther and actually think outside the box.
    Unfortunately my niche seems so small that I really struggle to find good keywords to rank for. Only one person on Facebook advertises, but they also run a monthly subscription box service. Some of these other techniques would probably be great if I had a blog/website outside of YouTube and social media.
    Thanks for the inspiration, I’ll keep researching away. Most importantly thank you for posting something unique and useful instead of just rehashing the same old content like some of the other SEO guys seem to do

    1. Brian Dean Avatar Brian Deansays:

      Thanks. Glad you found it helpful. But yeah, some niches are harder to find keywords for than others for sure.

  67. Yet another incredibly useful post! Been enjoying these articles ever since I found your blog. Have been bookmarking lots of them.

    I especially like the idea of utilising voice search for keywords. The way we’re adapting via search is fascinating!

    How likely do you think it is that search will continue evolve to with voice command?

    Because, I often wonder if it’s genuinely the way forward or just a fad.

    Much like VR within the games industry. Would be interested to know your thoughts!

    1. Brian Dean Avatar Brian Deansays:

      Hi Emma-Jane, thank you. I’d say voice search may not be “the next big thing”. But it will probably be widely used for certain types of searches (weather etc.)

  68. Cheefoo Avatar Cheefoosays:

    Great strategies, Brian! As we discover new content topics in these ways, does it still matter to care even if there is no or little search volume?

  69. Great content finding ideas, Thank you for sharing 🙂

  70. I am still amazed how you and your team keep making such a great content in a constant basis.

    Great post, we will follow every idea to keep improving the numbers of our web!

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