Demonstrate the value of your SEO efforts with this free monthly SEO report template (available in Word, Google Docs and as a PDF). This fill-in-the-blanks template will help streamline your reporting, whether for external clients or internal ones. It’s simple enough that people will actually read it. And it can prove that your SEO work boosts the bottom line.
Monthly SEO Report Template
Why Use a Monthly SEO Report Template?
Monthly reporting is a huge problem for SEOs. It’s a tricky balance. The ideal SEO report is:
- Easy to read. But also detailed.
- Informative. But not too long.
- Simple for you to create. But not so time-consuming that it takes away from actual work.
That’s all true whether you do SEO for clients. Or if part of an in-house marketing team.
This monthly SEO report template strikes the perfect balance.
And it only relies on the two tools just about every SEO uses: Google Analytics and Google Search Console. (But you can customize it to work with your other tools as well.)
Here’s what’s included in this monthly SEO report template:
- Information organized by priority: Designed for time-pressed executives.
- Detailed instructions: Exactly how to find the right reports within Google Analytics and Google Search Console.
- Color-coded text: To make it easy to remove all the instructions before turning in your report.
How to Use This Template
- Download the free Monthly SEO Report Template on this page
- Follow the instructions, including where to find the data you’ll need
- Replace the placeholder text and screenshots
- Delete the introduction, purple text and conclusion
- And you’re done! You have an SEO report that clients will love
How to Improve Your SEO Results with 4 Quick Wins
The best SEO report template in the world won’t help you if you aren’t getting any results. Here are 4 quick ways to get more traffic quickly before sending out a monthly client update.
- Add related keywords. One of the fastest ways to get a traffic boost is to find a page that’s getting traction, and add more related keywords to it. Just search your main keyword on Google and look at the related searches at the bottom. Or click over to Google Images and look at the “categories” at the top.
- Google Search Console is another great place to find opportunities. Log into your GSC account and go to “Performance”. Click on “Pages” and select one toward the top. Then, click back over to “Queries” and sort by impressions. Then click “Average position” above. Now you can see the keywords that page gets lots of impressions from, but with a low ranking. Add any missing keywords to that page to nab additional traffic.
- Remove (or improve) “thin” pages. When Britney Muller joined Moz, one of her biggest early wins was noindexing and deleting tens of thousands of low-content community profile pages on the site. The result? A 13.7% increase in year-over-year organic search traffic.
- Add “what is” definitions to your blog posts. People search for definitions all day, every day. So one of the fastest ways to bring in more traffic to a given article is simply to add a definition to it, in the form of a question-and-answer using the phrase “what is ___?”. This can help you get in the Featured Snippet spot at the top of the search results.
- Finally, be sure to check out our other free SEO templates here.