The Content Marketing Hub, A Free Library of Content Resources

Introducing: The Content Marketing Hub, A Free Library of Content Resources

Brian Dean

by Brian Dean · Updated Dec. 17, 2019

Introducing: The Content Marketing Hub, A Free Library of Content Resources

I’m PUMPED to announce the all-new Content Marketing Hub.

What is The Content Marketing Hub?

It’s a free library of 30+ resources that cover everything you need to know about content marketing… including content promotion, copywriting, blog design, content repurposing, and more.

You can check out the brand new Content Marketing Hub right here:

Visit The Content Marketing Hub

This new resource library contains over 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates.

Content Marketing Hub

This is one of the biggest content projects my team and I have ever worked on. In fact, between finding topics, outlining, writing, editing, screenshots, design, and coding, The Content Marketing Hub took over 400 hours of work to make.

I’m super happy with how The Content Marketing Hub turned out.

And I hope you get a ton of value from it.

Check out The Content Marketing Hub.

Here’s What’s Included

The Content Marketing Hub is broken down into 6 main categories:

  • Content Marketing Fundamentals: Here’s where you’ll learn (or get a refresher) on the foundational elements of content marketing. You’ll learn how to develop a content strategy, the different types of content marketing you can use, and how to come up with topic ideas.
  • Content Production: Learn how to produce content that people will want to read, link to and share. You’ll learn how to write compelling copy, develop a content calendar, design your content, and use repurpose content for more traffic.
  • Blogging and Written Content: Here’s where you’ll learn how to publish blog posts that get results. In this section I cover how to create 10x content, listicles and posts that focus on content curation.
  • Multimedia Content: Podcasts. Videos. Visuals. They’re all important (and growing) parts of content marketing. You’ll learn how to create the type of multimedia content that your audience wants to consume.
  • Content Promotion and Distribution: Learn how to spread the word about the content that you publish using email outreach, social media, blog SEO and more.
  • Content Marketing Tools: Here’s where you’ll learn how to use some of the most popular content marketing tools on the market, like HootSuite, Google Analytics and Buffer.

Visit The Content Marketing Hub

What Do You Think?

I want to give a shout out to Kyle Byers from GrowthBadger for helping me put this new resource together.

And I’d love to hear what you think about the new Content Marketing Hub.

Specifically, I’d like to know:

What’s the #1 thing you want to learn about content marketing right now?

Also, I plan on adding even more helpful resources to the library soon.

So let me know if you have any topic ideas or suggestions.

335 Comments

  1. Andrea Avatar Andreasays:

    Absolutely amazing, so much value here!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Andrea!

  2. Brain, thank you so much for writing this great hub content. It is so fun to read your new content every time. Everyone talked about content, content, content. But I have not seen any detailed and so informative contents like this. Keep working hard!

    1. Brian Dean Avatar Brian Deansays:

      Hey Peter, you’re welcome. That’s actually why I created The Content Marketing Hub: so there was a single place people could go for detailed information, tips and strategies.

  3. Christina Avatar Christinasays:

    Hi Brian,
    great work, thank you so much !

    Blessings from Berlin / Germany

    1. Brian Dean Avatar Brian Deansays:

      Hi Christina, you’re welcome. Glad you enjoyed it!

    1. Thanks Brian. Looking forward to going through the content distribution modules. Regards

  4. Wow! Thanks so much Brian, this resource looks in-cred-ible!!! Book marked for sure!

    1. Brian Dean Avatar Brian Deansays:

      Hey Will, you’re welcome. The entire Backlinko team put a ton of work into this. And I’m happy with how it turned out.

  5. Its a Great Idea Brian!!

    Can’t wait to see it live.

    1. Brian Dean Avatar Brian Deansays:

      It is live…

  6. Looks like a great feature that I’ll be coming back to time and again! I always need a refresher on the best ways to promote and distribute my book blog posts, so that should be a helpful section! I’m also curious if there are new things I can be doing with Google Analytics to help my blog grow.

    1. Brian Dean Avatar Brian Deansays:

      Hi Rachel, awesome! Yup, we cover a lot on content promotion and Google Analytics in the hub.

  7. This is awesome – always leading with value! Can’t wait to dig in.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Elijah. Let me know what you think after you have a chance to check it out.

  8. The need of the hour.
    I was looking for content marketing stuff and here you dropped the mail about this post. xD

    Thanks brian!

    1. Brian Dean Avatar Brian Deansays:

      👍 👍 👍

      1. Hey Brian

        I am big fan of yours.
        Started my blog 2 months back only.
        So I was learning about how to write good blog post as of now mainly.
        Now I am continuously looking for some great strategies to bring initial traffic.
        So I will be implementing content marketing first of all, then will checkout your whole guide.
        Thanks for the sharing and helping the bloggers.

  9. @ Brian,

    I would love to hear more on video marketing best practices.

  10. This looks excellent. How do I obtain this information?

  11. Azzam Sheikh Avatar Azzam Sheikhsays:

    I don’t know what to say!
    Stoked by the level of information made so easy. Above and beyond.
    Thank you doesn’t cut the mustard

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Azzam. Thank you is enough 😀

  12. Awesome. I specifically like the content promotion and distribution part. This will help a lot of bloggers and content marketers like me.

    Thanks Brian, keep up the good work.

    1. Brian Dean Avatar Brian Deansays:

      Hi Samuel, for sure. When I ask most people what they struggle with most when it comes to content marketing “promotion” comes up a lot. So I thought that it deserved its own category in The Content Marketing Hub.

  13. I literally only just discovered your SEO Hub a few days ago and already plowed through it all – I’m so excited for this!!! Awesome Brian, just awesome. Thanks again 🙂

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Jonny. In that case, you should really like this. It’s basically the SEO Marketing hub… but about content marketing.

  14. Wow buddy i’m glad to be on your email list, you are awesome thanks for share

    1. Brian Dean Avatar Brian Deansays:

      👍 👍 👍

  15. Thank you for these great resources Brian

    1. Brian Dean Avatar Brian Deansays:

      No worries, Manu. Hope it helps.

  16. Hi Brian,

    The #1 thing that I want to learn about content marketing is what hooks work best for pulling people into reading/watching/digesting your content. The content creators I work with more often than not rely on a shock factor hook that pulls people in. Have you come across other content hooks that create an initial dynamic pull towards viewers?

    1. Brian Dean Avatar Brian Deansays:

      Hey Austin, good question there. It sounds cheesy, but I prefer to hook people with insane value and production value over shocking people or saying controversial stuff. There’s no right or wrong way to hook people. But I prefer to put out awesome stuff.

  17. Hi Brian,

    Great resource. Thanks for closing our gaps with superb guide.

    1. Brian Dean Avatar Brian Deansays:

      Hi Bill, you’re welcome. Glad you found it useful.

  18. Brian, As usual, The New Guide for Content Marketing is Amazing, Thanks for Sharing

    Expecting a Guide for International SEO.

    1. Brian Dean Avatar Brian Deansays:

      Thanks. Good call there: I may have something on international SEO soon.

  19. lorenz Avatar lorenzsays:

    cool!

    1. Brian Dean Avatar Brian Deansays:

      I’m biased but I agree 🙂

  20. Hi Brian, kudos to you and Kyle for putting up these massive detailed resources on content marketing together.

    I will love to learn more about how to promote my content the right way in other to get 10x fast results.

  21. Hi Brian, This is really amazing information for content marketing. I have question for outreach. Which tool you would recommend best for outreach?

    1. Brian Dean Avatar Brian Deansays:

      Hi Leslie, thank you. If you’re just getting started I’d actually just use Gmail and Google Sheets. Then, once you get the hang of it, you can scale up with something like BuzzStream or Pitchbox.

      1. Wow this is like a free book
        THANKS

        1. Brian Dean Avatar Brian Deansays:

          Happy to help, David. At 58k words, it kinda is like a book.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Daniel. I think you’ll dig it.

  22. This turned out great, Brian! I’m super proud to have been a part of it.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Kyle. And thanks for your contributions!

  23. Definitely something that I need to learn more from. Thanks again for putting this together Brian! Can’t wait to read this as I get few days off for the holidays! Happy Holidays

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Darshana. Happy Holidays to you as well.

  24. Alan Avatar Alansays:

    Content Marketing is so important, the best way to achieve the ability is to learn by the implement, Thanks, Brian, you bring me into the door of a knowledge hall

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Alan. And well said: it’s all about implementation.

  25. I want to learn how to make a valuable post that can go viral.

  26. Typical Brian Dean. Killer content that’s free and massively helpful.

    1. Brian Dean Avatar Brian Deansays:

      Thanks man! I appreciate that.

  27. you are a *REAL* milestone.
    glad to have you! Sir.

    1. Brian Dean Avatar Brian Deansays:

      Hi Tejas, thank you.

  28. Niiiiiice! A great resource to properly kickstart 2020 😉 Thanks for sharing this!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Khalifa. Yup, with 2020 right around the corner it’s a good time to start planning out a content strategy for the new year.

  29. Oh mine. Crazy.

    Thank you so much brian. I was specifically searching for content promotion and content marketing strategies.

    And this guide came at the right time. You’re awesome!!!

    1. Brian Dean Avatar Brian Deansays:

      Nice! I’m really happy with how that section turned out.

  30. I would like to learn how to outsource content marketing without losing authority and losing time searching for writers 🙂

    1. Brian Dean Avatar Brian Deansays:

      Hi Lorenz, that’s a tough one for sure. I prefer to find people that are already publishing good stuff on their blog and work with them (vs. hiring random people off of upwork).

  31. Thanks Brian. Exactly with the details that can help the new websites.

    1. Brian Dean Avatar Brian Deansays:

      👍 👍 👍

  32. Hamza Hashim Avatar Hamza Hashimsays:

    That so great brian, thanks for sharing this amazing content. I really like your blog. Such a diamond for the person who wants to learn everything about Digital Marketing.

    1. Brian Dean Avatar Brian Deansays:

      Happy to help

  33. Senne Avatar Sennesays:

    Wow, it’s absolutely AMAZING that we get all of this for free. You could charge like hundreds of dollars for this, this must have taken hundreds of hours to create, that’s for sure!!!! I love what you’re doing, keep the great content coming.

    1. Brian Dean Avatar Brian Deansays:

      Thank you, Senne. For sure: The Content Marketing Hub took approximately 400 hours to make. No joke!

  34. David Kartuzinski Avatar David Kartuzinskisays:

    My only thoughts are that there are truly competent and amazing SEO Gods out there helping others excel and then there is Brian who shines even brighter as THE example to emulate and learn from…

    Thanks for this amazing resource.

    1. Brian Dean Avatar Brian Deansays:

      Hi David, thank you 👍 👍 👍

  35. Julie Avatar Juliesays:

    Wow, Brian, that’s quite a Christmas gift! I’m at the early stages of working on a client’s YouTube account – without asking my stepson who has several million subscribers and is making far too much money on it. Actually, maybe I should? 😀

    Thank you so much!

    1. Brian Dean Avatar Brian Deansays:

      Hi Julie, you’re welcome! In that case I definitely would ask your stepson for some advice. That’s a lot of subs!

  36. Hi Brian, Looks like Christmas has come early! Thanks for a great resource. I’m really interested in the promotion and distribution section. I’ve seen referral traffic from social media drop considerably over the last year. And then I look at Katy Perry who has 108 million followers on Twitter but appears to get, on average, less than 10k likes for her tweets! I would have thought 108m followers would yield a much higher engagement. Any studies done on celebrity social media? Thanks.

    1. Brian Dean Avatar Brian Deansays:

      Hi Hazel, exactly! You’re not alone: I’ve noticed the same thing. Social algorithms are getting harder and harder. So there’s still a place for promoting your content on social media, but I actually recommend doing a little bit of email outreach too.

  37. Hey Brian its amazing and i’m glad to be on your email list, thanks for share this you are awesome.

    1. Brian Dean Avatar Brian Deansays:

      Happy to hear that, Mehndi

  38. Guy Avatar Guysays:

    Star Wars premiere, and the Content Marketing Hub all in the same week. What a time to be alive! Congrats and thank you for putting this together!

    1. Brian Dean Avatar Brian Deansays:

      HA! Exactly. I wonder which will be bigger 🤔

      1. Guy Avatar Guysays:

        You got this.

  39. Amazing content as usual, Brian. Thank you so much for all the effort you’ve put into this extremely valuable resource!

    1. Brian Dean Avatar Brian Deansays:

      Hi Steve, no worries. Glad to hear that you’re going to get so much value out of it.

  40. Toby Beavers Avatar Toby Beaverssays:

    What a super Xmas present to us all! Thank you!

    1. Brian Dean Avatar Brian Deansays:

      Just call me SEO Santa 😄

  41. Content completely game changer, if do in right way, and your post definitely helps lot

    1. Brian Dean Avatar Brian Deansays:

      Thank you

  42. Wow…You’ve really made an awesome resource. Came directly from your email!

    1. Brian Dean Avatar Brian Deansays:

      Nice!

  43. Interesting. How much does it cost?

    1. Brian Dean Avatar Brian Deansays:

      🤷

  44. Wow. This is legit Brian. Always crushing it!

    1. Brian Dean Avatar Brian Deansays:

      Thanks David. I appreciate that.

  45. Alex B. Avatar Alex B.says:

    Great work Brian!
    I’ve just scratched the surface and I can’t wait to go deeper.
    Valuable information on a hot topic!
    Cheers from Romania.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Alex. I think you’ll enjoy it. There’s a lot of content to dig into.

  46. Zaid Avatar Zaidsays:

    Brian Dean, You are a rock star! Thank you so much!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Zaid. I try 😀

  47. Absolutely valuable! Thanks so much for such an effort.

    1. Brian Dean Avatar Brian Deansays:

      Hi Fernando, you’re welcome.

  48. Incredible as always, Brian! It’s just amazing how much you give to the SEO / marketing community, I hope it returns back in a way you desire. Thank you for making us better.
    I can’t wait to dig into this, I think I’ll take a day off at work just to fully focus on reading these, thanks again 🙂

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Jure. It definitely does come back. Backlinko is a growing 7-figure business because of we put out content like this.

  49. Hi SEO Santa,

    Thanks SO MUCH for this pre-Christmas gift. When you introduced this hub in your email, I half expected to have to pay to access it. So I deeply appreciate free access to this outstanding content. Thanks to you, all your team, and whoever asks questions here! Every question highlights even more valuable content you’ve produced. Like How To Write A Viral Post. Pure gold! Thanks again and best wishes over the holidays to you, your team, and your family!

    1. Brian Dean Avatar Brian Deansays:

      Hi Lee, you’re welcome. And Happy Holidays!

Leave a Comment

Your email address will not be published. Required fields are marked *