How to Write a Great Listicle Post

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What Are Listicles?

Listicles (also known as “list posts”) are articles that are written in a list-based format. The most common form of listicle is a short list of 10-20 items that are based on a specific theme. However, modern listicles are often enhanced with additional information around each item to make them more useful.

Why Do Listicles Work So Well?

Here’s why listicles remain such a popular blog post format:

  • People are in a hurry: The same way bullet points can help people quickly scan the most important pieces of information, a listicle is easy to scan and consume.
    Bullet points help user quickly scan information

    Which makes them perfect for folks with short attention spans.

  • Easy to Write: From the perspective of content creators, listicles are super easy to write (especially compared to other blog post formats, like ultimate guides and case studies). All you need to do is list out 10-20 items, fill in a few blanks, and you’re done. And depending on the list, sometimes you’re just curating stuff that’s already out there.
  • Easy to Preview: There’s a reason that magazine covers use numbered lists in their copy.
    Magazine cover with numbered lists

    A specific number helps a reader understand what they’re in for… before they click. And a list post title like: “15 Ways to Grow Your Blog” has a preview built right into it.

  • Comprehensive: Not all list posts are short and sweet. It’s possible to create listicles that put everything someone needs to know about something on a single page.

    For example, take a look at my list of Google’s 200+ ranking factors.

    Backlinko – Google ranking factors

    With a list like that, you’re aiming to create THE single authoritative collection of items.

    Here’s another example of a comprehensive listicle from our blog.

    Backlinko – SEO tools

    And this “Complete Listicle” can work in just about any niche. For example, a fitness instructor could create a list of every keto-friendly food..and its nutritional values.

    Or a dog trainer could create a list of every US-based dog toy brand.

    You get the idea.

Best Practices

Choose a Format For Your Listicle

Listicles can take many forms. So your first step is to figure out what format your listicle is going to use. Here are a few different types of listicles that you can use.

The Simple List

The simple list is just like it sounds:

It’s a short-and-sweet list of travel destinations, artwork, DSLR cameras, content marketing strategies… or just about any topic you can think of.

The simple list post

Simple lists are what sites like Buzzfeed specialize in.

BuzzFeed – Simple list post

Unfortunately, Buzzfeed’s content sometimes goes into clickbait territory (which is why, to some people, the term “listicle” has a negative connotation).

But there’s no reason that your list post can’t underpromise and overdeliver.

Because the content on simple lists tends to be pretty thin, they’re not great for SEO. But they tend to do really well on social media.

The Expanded List Post

The Expanded List Post is like a regular list post… with a twist.

You see, most listicles go from item #1 to item #2 to item #3 without a whole lot of detail for each one.

But with an Expanded List Post, you add more meat to each tip, strategy or tool on your list.

The expanded list post

That way, your reader has the information they need to take action on one of the items right then and there.

Expanded List Posts are best for practical, how-to style content.

For example, this list of ways to get more traffic contains lots of detail underneath each subheading on your list.

Details in expanded list post

That way, there’s no guesswork or extra research required. You can literally have this post open in one tab while you execute the technique in another tab.

“Best of” List Posts

“Best of” List Posts are a super-effective form of “ego bait”. With a “Best of” list post, you list out the best people, bloggers, quotes or resources on a given subject.

Then, let people know that they’ve been featured.

For example, some time ago Ahrefs listed their favorite SEO blogs.

Ahrefs – Favourite SEO blogs post

And because I was one of the bloggers that they featured, Ahrefs reached out to me.

Email from Josh to Brian

I was flattered to be on the list. So I shared their post all over the place.

Brian's share of Ahrefs' post on Twitter

You can even “gamify” your list by asking people to vote on their favorite. In fact, that’s what Ahrefs did with their list.

Ahrefs – Poll on favourite SEO blogs post

How about another example?

When I published my complete list of SEO tools, I reached out to the people behind each of the tools that included on my list.

Brian's outreach email

And because I featured them and their tool, many of them happily shared my content on social media.

SEO Tools – Post share on Twitter

Choose a Topic

Now that you have a format for your listicle, it’s time to find a topic.

Like any piece of content, choosing the right topic is super important for your listicle. That’s because listicles only really work with certain topics.

Specifically, listicles work best for topics that lend themselves to being featured in a “collection”.

For example, some time ago we published a guide to writing a blog post.

Backlinko – Write a blog post

The topic “writing a blog post” doesn’t really make sense for a list post. So we created a guide instead.

On the other hand, we recently published this list post about promoting your YouTube videos.

Backlinko – Promote YouTube videos

This topic was PERFECT for a list article because it allowed us to list out a bunch of simple tips that people could easily use and try out.

Promote YouTube videos post – Simple tips

Here are some ways to find topics for your listicles.

  • Use BuzzSumo: BuzzSumo makes it easy to find topics that are getting lots of shares.
    BuzzSumo – Keto diet results

    In fact, you can even sort the results to only show list posts.

    BuzzSumo – Filter options

    Very cool.

  • Your Own Expertise: What topics could you EASILY create a listicle around?

    For example, I’ve spent a lot of time over the last few years building up my YouTube channel. Along the way, I’ve picked up dozens of little tips and hacks that have helped me.

    And I share those little bite sized lessons in listicle form.

    Backlinko – Get YouTube views

  • Keywords: Do keyword research to figure out what people are already searching for. And zero-in on keywords that would be ideal for a listicle.

    For example, take a keyword like “link building”.

    If you look at the search results for that keyword in Google, you can see that there are no list posts to be found.

    Google SERP – Link building

    This means that this keyword probably isn’t a good fit for a list post (at least when it comes to SEO).

    On the other hand, check our the SERPs for “SEO tips”.

    Google SERP – SEO tips

    It’s almost all list posts. This means that a high-quality listicle around this keyword has a good chance of ranking on the first page of Google.

Create a Roundup With Influencers

This is similar to the “Best of” listicle format that we covered earlier.

The difference here is that, instead of curating what’s already out there, you collect new quotes from influencers and experts in your industry.

Here’s an example:

RobbieRichards – Best SEO Audit Tools post

This technique can be used to create a standalone list of quotes, pieces of advice, favorite tools, or to add quotes to a list you’ve already created.

The idea here is that you’re teaming up with people that know what they’re talking about. Which gives your post instant credibility.

Now you might be wondering: “why would an influencer want to contribute to my roundup?”.

Exposure. Traffic. And a link to their blog.

That’s not to say that you’ll get a 100% response rate. But if your email outreach makes the benefits of contributing super clear, you have a good chance of getting a response.

Outreach email

Then, once they contribute, let them know that your post is live so they’ll share it.

Pro Tip: Use Click to Tweet to provide each influencer a pre-populated Tweet link.

Click-to-tweet button

Give Your Listicle Extra Detail

Most listicles don’t include very much detail. That’s not always a bad thing.

Sometimes people just want to quickly scan a short list.

BuzzFeed – List post without details

But if you want your listicle to stand out, get attention, and rank in Google, I highly recommend adding some content underneath each item on your list.

For example, the Expanded List Post that I mentioned earlier is not quite as easy to scan… but it includes much more detail than a regular list post.

Detailed list item in "Improve Your SEO" post

So when you add detailed content to each item, your content has the best of both worlds: they’re great for presenting a ton of different tips or pieces of information in a single article. And they’re typically more useful to readers than basic, short list posts.

The exact type of detail you add depends on your topic.

But here are a few details you can add to your listicle items to beef them up a little bit.

  • Actionable steps
  • Screenshots
  • Extra context
  • Examples
  • Visualizations
  • Video tutorials
  • Infographics

Tips and Advanced Strategies

  • Do what you can to make your listicle a piece of “10x Content”. make it longer and more comprehensive than the competition, give it all the extra details I mentioned above, and give it a pro design. There’s no reason that a listicle can’t blow people away.
  • Add filters and details to your listicle. For example, our SEO tools list contains filters to make it easy for someone to find what they’re looking for.
    Interactive filter from SEO Tools post

    And this excellent list of infographics from Siege Media categorizes all 100 infographics on their list.

    Siegemedia – Infographics filter

  • Whenever it makes sense, include the number of list items on your list in your blog post title.
    Number In Post Title

    That way, potential readers have a solid idea of what your list post will look like.

  • Once your list is live, use a tool like SEMrush to see who linked to any similar lists. Then, reach out to them to tell them about yours.
  • Reach out to people that you mentioned or linked to in your list post. This doesn’t guarantee that they’ll share it. But it gets your content in front of people in a non-pushy way.

Learn More

Viral Content: As Buzzfeed discovered, listicles have a good chance of going viral. And the techniques in this guide may help your list post get more social shares.

The Definitive Guide to Copywriting: When it comes to writing a listicle, your copy needs to be short and snappy. This guide will help you write listicles that people actually want to read.

17 Ways to Improve SEO Rankings: A good example of the Expanded List Post that we talked about in this guide.

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