Local SEO: The Definitive Guide (2024)
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Local SEO: The Definitive Guide

This is the ultimate guide to local SEO in 2024.

In this new guide I’ll show you:

  • How to rank in the 3-pack
  • How to build NAP citations
  • How to optimize your Google Business Profile
  • Lots more

Let’s get started.

Local SEO: The Definitive Guide

Chapter 1: Local SEO Basics

Local SEO Basics

In this chapter, we’ll cover the basics of local SEO.

First, you’ll see interesting data that proves that SEO is a must for any local business.

Then, I’ll show you how The Map Pack works… and the best way to track your Map Pack rankings.

What is Local SEO?

Local SEO is the practice of optimizing a business’s visibility in local search results. Key tasks include identifying relevant local keywords, optimizing a business’s Google Business Profile, and creating consistent NAP citations. It is an essential process for businesses focusing on increasing localized traffic, leads, and brand awareness.

Why is Local SEO Important?

I’m not going to throw a bunch of random stats at you.

But I do want to briefly show you a few fascinating statistics to highlight just how huge SEO is for local businesses.

46% of all searches in Google have “local intent” (Search Engine Roundtable).

46% of all searches in Google have "local intent"

29% of all Google SERPs contain a local pack in the results (RankRanger).

29% of all Google SERPs contain a local pack in the results

76% of consumers that search for something local on their phone visit a store that day (Google).

So it’s clear that local searches make up a huge chunk of the SEO world. And if you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.

How Does Local SEO Work?

At a high-level Local SEO works like “normal” Google search.

When someone does a search, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google Business Profile listing
  • Keywords used in Google Business Profile profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business

Chapter 2: The Map Pack

The Map Pack

Chapter 2 is all about The Map Pack.

In this chapter you’ll learn:

  • How Google’s local Map Pack works
  • How to track your Map Pack rankings
  • Helpful local SEO tools
  • How to rank in Google organic for local keywords

So if you want to get a crash course on The Map Pack, you’ll really enjoy this chapter.

Intro to The Map Pack

The Map Pack (also known as “The Local Pack”) is a set of 3 local business results… with a map of their locations pulled from Google Maps.

The map pack

For example, when you search for “Barber Boston”, Google has a Map Pack at the very top of the results.

Google SERP – Map pack

With the “normal” search results underneath it:

Google SERP – Normal results under map pack

I’ll show you how Google ranks businesses in The Map Pack later in this guide. But for now, just keep in mind that The Map Pack has its own algorithm with its own set of rules.

Sure, some ranking factors (like backlinks) can help you rank in local and traditional organic results.

But others (like NAPs) are pretty much only important for ranking in The Map Pack.

One thing I should point out:

Google doesn’t only show local results for keywords that contain a specific city or state. If Google thinks that your search needs a set of local results, they’ll show it to you… even if the keyword isn’t obviously local.

For example, when I recently searched for “gardener” in NYC, Google gave me a Map Pack.

Google SERP – Gardener – Map pack

This is important to keep in mind as you do keyword research for your local business. Yes, you want to optimize for “store + city” keywords.

In many cases, the generic “store” keyword without a location gets more search volume than the “store + city” version.

With that out of the way, let’s see how to track your local SEO rankings.

How To Track Map Pack Rankings

One of the first steps in any local SEO campaign is to benchmark where you’re at.

Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time.

Pretty much every rank tracker on the planet has Map Pack tracking.

Local rank trackers

The issue is that, with local SEO, where you’re searching from is HUGE. In fact, the Map Pack results can be completely different from one mile to the next.

For example, let’s say someone searches for a “coffee shop” on 72nd st and 2nd avenue in NYC.

"coffee shop" NYC search – Location A

Those results are going to be super tailored to where that person’s standing.

In fact, that same search performed a few blocks away can bring up a completely different site of Map Pack results (or the same results in a different order).

"coffee shop" NYC search – Location B

if you only track your local rankings from a single location (like “New York”), you’re only seeing a small sample of where you actually rank in the real world.

Which is why you want to get super granular with your local rankings. That way, you can see where you rank across your entire city or local area.

I recommend a tool called Local Falcon for this kind of detailed Map tracking.

LocalFalcon – Homepage

But there are others, like Local Viking, that do pretty much the same thing.

Anyway…

The first step is to choose your business name (Note: this feed comes directly from Google Maps. So to use this tool, you’ll need a Google Business Profile profile already set up).

Local Falcon entering business name

Then, choose a keyword you want to check your rankings for.

Local Falcon entering keyword

Finally, choose how specific or broad you want your rank tracking to be.

For example, here’s a 5-mile (8km) rank tracking radius.

Local Falcon – Setting up search radius

It’s set up with a 7 x 7 grid, which gives you a great idea of where your business ranks across this entire area.

(This grid can go right up to 15 x 15 if you really want to see the edges of where you might rank.)

Then, it’s time to check the rankings.

After the tool does its thing, you end up with a visual interface that shows your rankings for each geographical position:

Local Falcon search results

As you can see, you get a nice interactive map that shows where you rank in lots of different spots throughout the city.

As you can see, rankings are best on the outskirts of the city… and get progressively worse as you go downtown.

Local Falcon search results highlighted grid

This isn’t necessarily a problem. It could be that a competitor has a location that’s more centrally located than your hotel. So for someone doing a mobile search from that location, Google considers the competitor a better fit.

That said, you should use the tool to find spots where you “should” rank well… but don’t.

For example, you can see that this local paving business ranks #1 in the far north of the city… except for one spot.

Local Falcon search results – Highlighted top row

So in that case, you’d want to click on the result to see who is outranking you:

Local Falcon rankings for certain spot

In this case, a competitor is ranking #1.

But if you’re not satisfied with the #2 spot, check out the competitor’s address in their listing. That way, you can cross-check where they are physically located on this map.

Competitor location on Google Maps

And when you put the competitor’s location on the rankings map, you can see why you’re having trouble cracking the #1 spot.

Competitor location on Local Falcon search results

The simple explanation is that this search location is MUCH closer to the competitor. So it makes perfect sense that Google would want to make this competitor the #1 result.

Local Organic Rankings

If you’re a local business, The Map Pack is the place to be.

That said:

You don’t want to completely ignore the traditional local results.

Yes, the local organic results usually show up BELOW the local pack.

Google SERP – Pizza Boston

But don’t let that fool you into thinking that it’s “Map Pack or nothing”. Because most local searches have an insanely strong commercial intent, it’s totally worth ranking in the local SERPs too.

And, unlike Map Pack results, the local results are basically the same for any Google SERP.

So to optimize your site for local organic rankings, you want to use your keyword in your title tag, in your URL… and all the traditional on-page SEO stuff.

Basically, everything covered in this video:

Plus: backlinks. 🙂

Actually, the only unique thing about local organic rankings is how you track them. Remember: “store + city” only make up a fraction of all local searches.

So in addition to “Boston barber”, you also want to track your rankings for keywords like “Barber” and “Barber near me”.

For example, if you wanted to track rankings for “barber near me” for people searching in Boston, you just need to specify the location in your rank tracking tool of choice:

Ahrefs adding keyword with specific city location

And if you want to get a better idea of where you rank around town, you can track your rankings for that same keyword across lots of different spots.

Ahrefs adding keyword with multiple locations

Chapter 3: Local SEO Keyword Research

Local SEO Keyword Research

In this chapter, I’m going to show you how to find keywords for local SEO.

Fortunately, local SEO keyword research is basically a “one and done” process.

Unlike a blog, you usually don’t need to keep finding new keywords all the time.

That’s not to say keywords aren’t important for local searches. They definitely are. But in most cases, all you need to get started is a short list of keywords that people use to find your local biz. This highlights the need to undertake a keyword analysis to find relevant and search-worthy words for your target audience.

Yelp Suggest

This works the same as Google Suggest.

Type in a keyword that someone in your area might use to find your business…

Yelp search for HVAC near Boston

…and check out the suggested results.

Yelp results for HVAC near Boston

What’s cool about Yelp is that they sometimes show you keywords that don’t contain the term you typed in.

For example, if you search for “Japanese”, they also suggest “Asian Fusion Food”.

Yelp results with Asian fusion suggestion

Very cool.

Google Suggest

Google Suggest can also work well for local searches.

The only thing to keep in mind here is that the local search has to be something that potential local customers are gonna search for.

For example, if you type in “HVAC”, you get this list of suggestions:

Google suggestions for "HVAC" search

Outside of “near me”, these keywords aren’t a great fit for local SEO.

But when you add a local term, like “HVAC B”, you start to see keywords that you can use.

Google suggestions for local "HVAC B" search

Local Voice Searches

According to Google, 20% of all Google searches done on mobile are now voice searches.

20% of all Google searches done on mobile are now voice searches

20%!

The main difference between voice and keywords searches is that voice searches tend to be longer and use natural language.

For example, take a local keyword like “gluten free pizza brooklyn”.

Gluten free pizza Brooklyn

Well, that same search done via someone’s voice will probably be more like: “gluten free pizza in brooklyn that’s open right now”.

Gluten free pizza in Brooklyn that's open right now

As far as I know, there aren’t any tools to help you find voice search keywords. But it’s something to keep in mind as you go through this process.

GKP “Start With a Website”

The Google Keyword Planner gives you search volume data for specific geographic areas.

Keyword Planner – Local results for "boston web design"

So if you already have a bunch of keywords and want to pick the best of the bunch, this feature is helpful.

But if you’re on the hunt for NEW keywords, I recommend using their “Start With a Website” feature.

Just pop in the homepage URL of one of your competitors:

Keyword Planner – Start with a website search

And Google will suggest a bunch of keywords based on the terms that show up on that page.

Keyword Planner results for "boston barber exchange" website

Chapter 4: Local SEO Ranking Factors

Local SEO Ranking Factors

Now it’s time to dive into how local SEO in Google actually works.

Specifically, I’m going to briefly cover the most important Google local search ranking factors…

…and a few tips on how you can optimize for them.

Let’s get started.

Google Business Profile > Your Website

Few years ago Moz ran its annual “Local Search Ranking Factors Study”.

And they found that the #1 ranking factor for ranking in the map pack was your Google Business Profile.

Local pack finder ranking factors – Google My Business

Your local business website is still important. The content on your page and the links pointing to your site play a role in your Map Pack rankings.

But for your business to rank #1 in The Map Pack, your Google Business Profile needs to be on point.

(Which is why I dedicated an entire chapter of this guide, Chapter 5, to optimizing your GBP.)

NAPs are HUGE

NAP (Name, Address and Phone number) citations are another key local SEO ranking signal.

NAP citations are places where your name, address and phone number are all listed out.

Brian's bagel shop – NAP citation

Why is this important?

Well, Google uses NAPs to confirm that all of your business info is correct. And the more often they see NAP citations for your business, the more confident they are that your address is where you say it is and that your phone number is correct.

NAP citations influence Google rankings

This is why you want to get consistent NAP citations on as many reputable websites as you can.

Online Reviews

Moz’s local ranking factors study also found that “Review Signals” played an important role.

Local pack finder ranking factors review signals

Specifically, they state that negative reviews on your Google Business Profile can hurt you. And that Google probably also uses reviews on 3rd party sites (like Yelp) too.

So yeah, getting positive reviews can help you (assuming that you don’t incentivize folks to leave reviews or ask in bulk). And negative reviews can hurt you.

According to one panelist that participated in the study: “ Reviews (along with an owner’s response) show that consumers trust a business, and trust is a foundational factor in ranking.”.

This means that replying to reviews, even negative ones, can help your local SEO efforts.

“Normal” SEO Still Applies

With all that said:

Google’s traditional ranking factors still 100% apply to local.

In fact, Google confirmed that your rankings in the organic SERPs impact your local rankings:

"Your position in web results is also a factor, so SEO best practices also apply to local search optimization."

This means: the higher you rank in the organic results, the higher you’ll rank in The Map Pack.

This is why creating content, optimizing your pages and building backlinks is still SUPER important for local SEO rankings. Especially for competitive industries (legal, dentistry, etc).

Chapter 5: Google Business Profile

Google My Business

Now it’s time to optimize your Google Business Profile.

Like I mentioned in the last chapter, claiming your business listing in Google is super important for ranking in the local results.

So if you want to get the most out of your GBP, this chapter is for you.

Keep Everything 1000% Consistent

When it comes to GBP, consistency is HUGE.

Not only should everything you enter into the GBP match your website, but it should also match your NAP citations around the web.

GMB and your website should match NAP citations from around the web

When Google sees that your business info is consistent in your GBP, on your website and 3rd party sites like Yelp, they say: “OK, this business is legit. And their local info all matches up.”

Google says the business is legit

But when your local business has one address listed in their GBP and another on the website, that’s a huge red flag to Google:

Addresses that do not match will be flagged by Google

So if your business changes its name, physical location or phone number, it’s important that the new data gets updated ASAP. And that includes citations on local business directories.I also recommend double-checking that your business’s address is written out the exact same way on your Google Business Profile and everywhere else it shows up.

Make sure your address is written out the exact same way

Google doesn’t like it when one address says “Avenue” and another version uses “Ave.”.

This kind of thing won’t stop the mailman from delivering your Amazon package. But it’s a confusing signal for Google.

Fill In Every Data Point You Can

Google gives you a score for how complete your profile is.

Google My Business – Completion score

But in my experience, this score is REALLY generous. You can get a really high score just for covering the basics.

So I’d use their score as a baseline. But if you want to rank for competitive keywords, you probably need to go above and beyond.

The main thing I see people miss out on is category selection.

Google will force you to choose a top-level category that describes your business.

Google My Business – Primary category

And the category you go with has to match a category they already have (you can’t make up your own category).

Google My Business – Primary category selection

That said: lots of people forget to add in secondary categories. These secondary categories directly impact the keywords and searches your business can rank for.

Google My Business – Additional categories

While you’re in there, I also recommend filling in the “Services” and “Products” tabs:

Google My Business – Add services and products

This info tells Google what it is that your business is actually selling. So it’s super important to fill this stuff in.

Keep Crucial Business Data Updated

Double-check that your opening hours, holidays and other basic business info are all accurate and up-to-date.

This kind of thing may not directly impact rankings.

But when someone drives to your restaurant, only to see a “Closed” sign, you can expect a bad review from a hangry person.

So you want it to be second nature that when opening hours change, that change is also made inside Google Business Profile.

Get More Reviews (and Reply to Any That Come In)

As I mentioned back in Chapter 4, reviews are one of Google’s top local ranking signals.

Needless to say, you want as many positive reviews as you can get.

That said:

Whether a review is positive, negative, or in-between, I HIGHLY recommend replying to every single review.

This shows potential customers (and Google) that you care.

Just look at the difference that this reply makes:

Owner reply on Google customer review

If you’re considering visiting India House, the reply takes a lot of the bite out of that negative review.

And you can reply to your reviews inside the Google Business Profile dashboard.

Google My Business – Reply to review

When it comes to getting reviews, there are two things to keep in mind:

  1. You need to ask customers to leave reviews (most happy customers won’t without a little prodding)
  2. You need to make it SUPER easy for them

And one of the best ways to do both?

Send customers an email with a review link.

There are two ways to generate a review link:

Way #1: Head over to this page and enter your business name.

Place ID Finder

This will give you the “Place ID” for your business.

Then, add your place ID to this URL:
https://search.google.com/local/writereview?placeid=

So using the example above, the URL would be:
https://search.google.com/local/writereview?placeid=ChIJ-x3_Q8d544kRkvCvAv2dNqY

And when you click on the link, it prompts the user to leave a review.

Way #2: Login to your GBP account and head over to the “Get more reviews” card.

GMB – Get more reviews

Finally, generate a short URL that you can send to customers.

Very cool.

Chapter 6: On-Site SEO For Local Businesses

On-site SEO for Local Businesses

In this short chapter, I’ll cover a few ways that local businesses can get the most out of their on-site SEO efforts.

So once you’ve optimized your title tags and body copy with the traditional on-page SEO approaches, it’s time to tap into these strategies specifically designed for local small business websites.

Write Unique Content for Every Location

You probably already know that you want to write 100% unique content for every page on your site.

So if your business serves Boston and Brookline, you want the content for each page to be completely different.

Write unique content for every location

But what you may not know is that, as long as you avoid duplicate content, you can create these sorts of landing pages for cities that you’re not physically based in.

This obviously won’t help you rank in the Map Pack.

(You need a Google Business Profile for that location for that.)

But you can totally rank in the local organic results for lots of different local keywords. And as long as you serve folks in that area, the traffic will convert well too.

For example, this roofing service has pages optimized around “Brockton” and “Natick”.

Roofing service locally optimized pages

The best part? They’re not located in Natick OR Brockton.

Roofing service – Location

Yet they rank in the local SERPs for both of their target keywords.

Business ranking for two locations

How to Use Schema For Local SEO

When it comes to local SEO, Schema markup is more of a “nice to have”.

That said, there’s an entire category of Schema markup for local businesses.

Schema – Local business markup

For example, you can use this Schema to markup your address and phone number.

I don’t think Google relies on Schema that much for Map Pack rankings (after all, they have all of this data already in your GBP). But if you’re confident that you can implement it correctly, there’s nothing wrong with using “LocalBusiness” markup on your site.

That said:

One type of Schema that can definitely help is review markup.

Like any SERPs, review stars can turn your boring result into an eye-catching Rich Snippet.

Eye catching rich snippets

(Note: Google stopped supporting review snippets for “LocalBusiness” and “Organization” schema types. But you can still use review schema for content, tools, recipes or other content on your local business website.)

Use Title Tag Cliffhangers

I picked up this technique from Facebook Ad guru Nicholas Kusmich.

And I’ve found that it works GREAT for local business sites.

The idea here is that you start your title tag off with a strong, benefit-driven statement.

Use strong, benefit-driven statements for title tags

Then, make sure the statement goes beyond Google’s title tag limit (currently 500-600 pixels or 50 characters).

Make sure your statement goes beyond Google's title tag limit

This cutoff creates an open loop that can lead to more clicks.

Backlinko reader Andrew Holland used this technique on his local agency site a while ago.

Andrew Holland title tag cliffhanger in Google

And he told me that this tactic led to a significant increase in his organic CTR and rankings.

Chapter 7: NAP Citations

NAP Citations

Now it’s time to transition into one of the most challenging parts of local SEO: NAP citations.

NAP citations are like backlinks: they’re super hard to build. But super important too.

And in this chapter, I’ll show you how to build local citations the right way.

Run a NAP Audit

You want your NAP data to be 100% consistent everywhere.

On your website.

On your Google Business Profile.

On business directories.

On local listings sites.

Basically: any place that mentions your business online.

There are a million citation tools and services out there. I personally recommend WhiteSpark and Loganix. But like I said, there are quite a few options to choose from.

That said:

No matter what tool or service you use, the most important things you’ll need to have before you start are:

  1. The current, up-to-date NAP for the business.
  2. Any historic NAP info (that way, you can find and update outdated citations).

With this information, the tool you use will scour the internet for NAPs. And you’ll get a report like this:

Whitespark – NAP report for Loews Boston

Fix and Correct Incorrect NAP

Now that you have a list of citations, you want to find NAP citations that aren’t correct or consistent.

Whitespark – Incorrect and missing NAP for Loews Boston

(For older businesses that haven’t done an audit before, you can expect A LOT of citations that need a fix or update.)

So once you have a list of NAP citations that need updating, the next step is to correct as many as you can.

In my experience, incorrect NAPs fall into two different categories:

  1. Citations you can change (for example, your NAP on Yelp).
  2. Citations someone else has to change (for example, a mention on a local resource page).

For the first category, updating these one-by-one is a giant pain. Which is why services like Yext and Bright Local exist.

Yext and Brightlocal

For citations that need a manual change from someone else, you’ll need to reach out one by one with targeted, friendly outreach emails.

Here’s an example:

NAP citation fix outreach email

Find Citation (and Link) Opportunities With Link Intersect

After you’ve built citations at Yelp, FourSquare, Angie’s List, and the other usual suspects, what’s next?

In my experience, your best citation opportunities come from local sites. Local citations are super relevant citations that can give your Map Pack rankings a real boost.

And because you’re reaching out to folks in your local area, your outreach conversion rate is usually going to be insanely high.

Question is:

How do you find these local citations?

I recommend checking out the Backlink Gap feature in Semrush.

Semrush – Backlink gap

As the name suggests, this feature is designed for link building. But, as you’ll see in a minute, it definitely works for citations too.

In fact, you can sometimes “double-dip” and get a link and citation from the same place.

With that, here’s the step-by-step process:

First, take a batch of 2-3 competitors and pop them into the tool along with your website on top:

Backlink gap – Input websites

Pro Tip: You don’t always need to use direct competitors here. Any business in your area can work. After all, they’re also building citations from local business directories.

Then, you’ll get a report that lists all the sites that have linked to the competitors you used in step #1.

Backlink gap – Prospects list

Finally, sift through the results to find citation opportunities.

Citation opportunity for McMahon Plumbing on Nextdoor

Link opportunities:

Link opportunity for McMahon Plumbing on neponset

Or both:

Citation and link opportunity on hotwater

I don’t recommend worrying too much about nofollow links here. Remember: the main goal here is to get your NAP on the page. If you get a link (even a nofollow one) that’s a bonus.

Reverse Engineer Competitor NAPs

The same tools you use for NAP audits can also be turned against your competitors.

All you need are their NAP details, you’ll get a comprehensive list of all the places they’ve been mentioned online.

Whitespark – NAP report for McMahon Plumbing and Heating

In my experience, this approach works better than Link Intersect. With a citation tool, the results don’t necessarily have to have a link to your competitor’s site to show up.

These tools will show you straight up NAP listings, like this:

McMahon plumbing and heating NAP on MyZipPlumbers

Other Local Businesses

Most local businesses have relationships with other businesses in their local area.

Even though you’ll probably need to tap into cold email outreach at some point, I recommend starting off by building links from people that you already know.

So I recommend listing out every:

  • Distributors
  • Supplier
  • Wholesaler
  • Contractor
  • Neighboring business

That you have any sort of relationship with.

Then, look for a specific page on their site where a link to you would make sense.

(This is the step a lot of people overlook.)

For example, this paving contractor has a page that links to some of their favorite distributors.

Claypave distributors page

Your Local Chamber of Commerce

Your local Chamber of Commerce is one of the easiest links you’re ever going to get.

Here’s an example of a Chamber of Commerce backlink:

Chamber of commerce backlink

How you get listed depends on the Chamber. Some require an annual fee. Others make you keep up your membership every year.

Either way, because these links are super relevant, they’re usually worth whatever hoops you need to jump through.

Plus, you almost always get a NAP with your link.

Chamber of commerce NAP

Pro Tip: If you want to get a Chamber of Commerce link that’s actually contextual, consider giving a talk to the local Chamber. If you’ve read this far, you already know more about local SEO than 90% of local businesses out there. So you could give a talk on local SEO… or anything that businesses in your area would want to learn more about.

Here’s an example:

Chamber of commerce contextual backlink

Sponsor Local Events

It’s a fact:

Most local events need sponsors.

And if you can sponsor a local event, you’ll usually find yourself with a nice link on the event’s website.

For example, this local non-profit circus has a page that links to their supporters:

Circus Starr sponsors page

And your support doesn’t have to be straight cash. Run a pizza place? Consider donating a stack of large pepperoni pizzas. Are you a printing company? You can offer to print up flyers. You get the idea 🙂

Local PR

Local newspapers and local news sites are STARVING for stories.

And if you do anything remotely interesting (like an anniversary event or “grand re-opening”), you’ll probably find yourself with a beat reporter covering it.

Local newspaper mention

The only catch is that you need to give the news sites a heads up at least a few days before your event so they can prepare. Plus, you can help them write up the story with background deets before the event even happens.

Now:

If you don’t want to go through the hassle of an event, you can also be a source for local stories.

The best way to find these opportunities?

Twitter.

The two search strings that have worked best for me are:

  • “Looking to speak to” + “city”
  • #journorequest + “area”

For example, when you search for “Looking to speak to” + “Boston”, you can see that there are TONS of great PR opportunities.

Twitter results for "looking to speak to" Boston

And now it’s time for the last chapter…

Chapter 9: Advanced Local SEO Tips and Strategies

Advanced Local Tips & Strategies

Let’s finish off this guide with a bunch of advanced local SEO tips, strategies and tactics.

None of these tactics will replace good ol’ fashioned NAP building or GBP optimization.

But they can give you a nice little rankings bump.

Thumbtack Suggest

This is yet another way to find local keywords to optimize around.

For example, when you type in “Cleaners”, it gives you a handful of suggestions:

Thumbtack search suggestion for cleaners

Including a bunch of super-specific terms PERFECT to create landing pages around:

Thumbtack search – Hot tub cleaners suggestion

Embed a Google Map on Your About Page

This is a great way to really emphasize to Google that you’re located in a specific place.

All you need to do is find your business in Google Maps.

Giordanos pizza on Google Maps

Then, hit the little dropdown menu in the top left corner of the screen. And click “Share or embed map”.

Giordanos pizza "Share map" feature

This will give you an embed code.

Finally, embed that map on your site’s contact or directions page.

Giordanos pizza embedded map on page

Use Your Location-Focused Keyword Above The Fold

In my experience, this single tip can HELP a lot with local organic rankings.

All you need to do is make sure your local-focused keyword shows up at the very top of your page in a headline.

Something like this:

Local keyword in headline

And I recommend wrapping that title in an H1 tag.

That said:

This is more for UX signals than straight-up on-page SEO.

Why?

When a local searcher lands on your page, they need to know that you serve their area within 2 seconds.

And when they see a headline like this, they’re probably going to go back to the search results to find a business that’s 100% focused on their city.

Generic headline example

On the other hand, a headline like this makes someone say: “Great. They serve Boston. I’m definitely in the right place.”

Boston landscaping company local headline example

The Title Tag Double Dip

This is an old-school SEO approach that still works really well for local businesses.

All you need to do is optimize your homepage title tag around 2-3 keywords.

For example, this local business’s homepage is optimized around “kitchen remodeling san diego” and “bathroom remodeling san diego”.

Miramar kitchen and bath remodeling

And they rank in the top 3 for both:

Ranking for bath and kitchen keywords

This works in the local world because most local businesses get VERY few links to internal pages.

From analyzing link profiles of the local sites I’ve worked with, I notice that 90%+ of a local site’s backlinks tend to point to their homepage.

This means: you need to squeeze the most value out of your homepage. And optimizing it around several different related keywords is one of the best ways to do that.

Optimize Meta Descriptions for Local Searchers

It’s no secret that your description is a GREAT way to improve your organic CTR.

Unfortunately, I see a lot of local businesses with keyword-stuffed descriptions like this:

Keyword stuffed meta description

#facepalm

Instead, I recommend going with this formula:

Meta description formula

Pro Tip: Use Google Ads to find compelling description copy. After all, this copy is proven to get clicks (otherwise, they wouldn’t use that copy in their ads). So you can’t go wrong by using some of their copy in your description.

For example, when I search for “hotel new york”, I notice that Google ads use the terms like “save”, “free upgrade” and “price guarantee”.

Using Google SERP ads copy

These terms would be PERFECT to use in your page’s description.

Now It’s Your Turn

Conclusion

I want to give a shout out to Backlinko readers Joshua Ballard and Andrew Holland for helping me put this guide together.

Now I’d like to turn it over to you:

Which technique from this guide do you want to try first?

Are you going to find keywords with Thumbtack suggest?

Or maybe you want to optimize your local description.

Either way, let me know by leaving a comment below right now.

409 Comments

  1. Vivian Johnson Avatar Vivian Johnsonsays:

    Great post, Brian! Can’t wait to try your tips.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Vivian! Glad to hear that you enjoyed the guide. It was a fun one to put together 👍👍👍

    1. How many hours of work went into this Guide? Once again an impressive, highly useful chunk of information. I’m amazed and almost wish I still had a physical location (rather than simply a Web presence) so I could take advantage of your wisdom Brian.

      1. Brian Dean Avatar Brian Deansays:

        Thanks Bryan. I don’t keep close track. And we have a team of people work on every guide (I do the writing. My team does pretty much everything else). But between outlining, writing, design, coding, visuals, screenshots… it’s probably around 40-50 hours.

      1. Kay Shannon Avatar Kay Shannonsays:

        This article is so both helpful and timely. I live in the rural Midwest and am helping small businesses in small and medium sized towns with online promotion. There is no one else here to help these businesses with SEO and my sister-in-law and I have a waiting list of clients wanting our help. I’m going to share this article with potential new clients so they can be informed about things they can do (like GMB) while waiting for us to work on their websites and social media.

    1. Karlotta Avatar Karlottasays:

      Thanks for sharing. I am excited to try this for my sister’s local business.

      1. Brian Dean Avatar Brian Deansays:

        👍👍👍

  2. Brian I am a seasoned successful entrepreneur who now wants to apply his ‘wisdom’ to other peoples’ businesses. I am developing a ‘business consulting’ website to address my prospects of ‘people who need advice’ .
    Is there application for me to target Local Search even without a store front (meetings would be at their premises or other venues).
    Any other comments/suggestions to perfect my site for conversions?

    1. Brian Dean Avatar Brian Deansays:

      Hi Larry, what do you mean by “application”?

  3. Harold Adams Avatar Harold Adamssays:

    Hi Brian,
    Thanks for sharing this amazing piece of content.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Harold. 👍👍👍

  4. Wow, this is great!!!! So happy to be on your email list, Brian. This is so helpful and is right up to the minute with the changes going on.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Michelle. Yup, in the SEO it’s super important to stay up to date with what’s going on. This is a new post so it was easy to include new material. But I also try to keep older stuff updated.

  5. How long will it take for this post to rank #1 for “Best Local SEO Tips”?
    It deserves to be #1, as all your posts, Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Romain. That wouldn’t be a bad #1 ranking. I’m gunning for “local SEO” with this guide. It will probably take a while.

      1. As someone who has read all the page 1 articles for the term “local SEO”, I see this getting to the top 3 fairly quickly.

        As with all of your articles, this one did not disappoint. I haven’t heard of Local Falcon before and I’m really liking their pricing model. Definitely plan to add that one to the toolbelt.

        Thanks for educating us with a great, easy read. Cheers!

        1. Brian Dean Avatar Brian Deansays:

          You’re welcome, Eric. I also hope this cracks the top 3!

  6. Another great article Brian! Google’s BERT update, voice search generating some buzz and attracting more attention, 2020 going to be a busy year!

    1. Brian Dean Avatar Brian Deansays:

      Thanks David. You’re right: the rate of change in the SEO world has been speeding up. 2020 should be super interesting.

  7. Oliver Avatar Oliversays:

    Review snippets were removed in October from LocalBusiness & Organisation schema that Google deemed as self-serving.

    How would a business manage their GMB listings if they had two brands at the same location?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Oliver. I didn’t necessarily mean to use review snippets for LocalBusiness & Organisation schema (I meant in general). But it’s kind of confusing how its written. I ned to change that.

      Good question. It’s OK for multiple businesses to share the same address. But there’s usually a suite # or room # that’s unique for each business that’s at that location (like a mall).

  8. Awesome read Brian. Really nice to see confirmation of some of the SEO stuff I’ve been implementing on recent campaigns, and nice to know I’m on the right path with pushing hard for GMB optimization.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Connor. Absolutely: NAPs and off-site stuff is important. But an optimized GMB profile is the foundation.

      1. As usual a super post Brian 😁 GMB seems to get updated quite often with platform updates. What was once working or was an option you could use seems to disappear pretty quickly. Consistency is key between GMB and NAPs often the most common stumbling block for businesses when taking GMB steps. We updated our local guide only a few months ago. Covering things a bit differently than you do (but its the same stuff essentially) I have to say I am drooling over yours, its much clearer and easier to understand! back to the drawing board for ours?! 🤫 not sure if I should add the link into this comment or not so you can decide? (https://www.valendigital.co.uk/blog/guide-to-local-seo/) I guess you can always take it out.

        1. Brian Dean Avatar Brian Deansays:

          Thanks Alexzander. I actually think your guide is solid. Lots of actionable stuff and it’s clear that you guys have a lot of experience with local SEO.

  9. Ryan Avatar Ryansays:

    In regards to going over the title tag limit of 50 characters for cliffhangers, is there any chance your rankings would be penalized because of it?

    1. Brian Dean Avatar Brian Deansays:

      Hi Ryan, I haven’t seen Google say anything that long titles tags could be considered being black hat. There’s nothing shady about it. Especially considering how often title tag lengths in the SERPs change, it would be tough for Google to go after sites for having title tags that are “too long”.

      1. First, thanks for a great post Brian.

        Ryan, I sometimes create a longer title with the expectation that Google will format it according to the search. No issues recorded to date.

  10. Thanks for thèse great advices on local SEO. Optimizing the headlines is a vert smart way to add the town/ neighborhood and get quality traffic nearby. I also agree that local PR can help a lot in getting your business in the jungle. Again! Thanks for your great article. It is really helpful. Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hi Sarah, you’re welcome. Absolutely: local PR is a super underrated local SEO strategy. Unless you live in a huge city like NYC, local newspapers and blogs are desperate for stuff to write about. So as long as you do something remotely interesting, you’re good.

  11. I can not wait to read through the entire post & learn new tactics! 🙂 Thanks again for all your help.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Darshana. I hope you enjoy the post.

  12. Awesome stuff Brian!
    However, you made no mention of GMB posts, which have been shown to help with local SEO ranking.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Davis. I know GMB posts can help your listing stand out. But I haven’t seen any study that shows that it helps with map pack rankings. Can you send me the source for that?

        1. Ehh this is iffy. Posts make the listing look better which can increase CTR. I believe LocalU has proven it no longer (if ever) has a direct impact on rankings.

          That said, if you use GMB websites when you do a post it will auto add it to the GMB website which may help.

  13. Evan Promise Avatar Evan Promisesays:

    Thanks Brian. I’m about to set up a website that requires heavy local SEO. This will definitely come in handy.

    1. Brian Dean Avatar Brian Deansays:

      Hey Evan, nice. Yup, this should definitely help!

  14. Great guide Brian! Very well researched and simply put, making it an easy read.
    Overall it’s a great local SEO guide I have ever read.

    1. Brian Dean Avatar Brian Deansays:

      Thank you Tangeer.

  15. All what you say make a lot of sense…
    everytime you add a city in the search you might appear in local search actually… pretty powerful for local business.

    1. Brian Dean Avatar Brian Deansays:

      Yup! It’s amazing how many keywords have local long tail versions. It’s an untapped opportunity.

      1. And these keywords are super targetted… If I search seo agency in “city” you can be sure that it is super qualifed…

  16. Wow! Just Wow! Brian, this is so informational. I want to try GMB first, and I will try all other local SEO tips. The guide is easy to understand. Ps bookmarking this page for reference.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Charity! I appreciate that. The entire Backlinko team put a ton of effort into this guide. So it’s nice to hear that you’re getting so much value from it.

  17. I had never heard of NAP citations before – definitely something to start!

    1. Brian Dean Avatar Brian Deansays:

      Hi Nathan, if you want to rank a local business website, NAPs are humongous. Worth learning about for sure.

  18. Brian,
    This a fresh local guide SEO 2019… with tons tips and ideas…
    But Ranking GMB coming more difficult because only 3 places available in Google Pack…
    Anyway good job thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      Hi Claude, thanks! And you’re 100% right: it’s all about ranking in the top 3… because there is only a top 3.

  19. Just what i was looking for! Thank you for sharing.
    It’s perfect with the chapters, when I need to revisit, or look up a specific subject

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Marco. Hope it helps you out.

  20. Wow very extensive.
    Would love to see a case study where you breakdown a client From zero to hero showing them climb from nowhere to the pack.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Brian. That would be a cool case study. I’ll look into that.

  21. Wow, Brian! Thanks for sharing such an in-depth article on Local SEO. I have been looking for local seo guide from you for long time.

    Thanks

    1. Brian Dean Avatar Brian Deansays:

      Thanks Manoj. Local SEO was actually the #1 most-requested topic that the Backlinko community wanted me to cover. It’s about time I got around to it 😂😂😂

  22. Great post Brian!

    I actually started at an agency that specializes in dental marketing. They have dominated the niche and been doing Local SEO & Marketing for over 25 years.

    I thought you really covered the topic of Local SEO well!

    Since I started running my consultancy Ratynski Digital (we specialize in Local SEO) I’ve picked up a few tricks and tips along the way.

    Here are a few things to add:

    1. Don’t go too crazy with categories. Google puts the most weight on your primary category and adding too many categories (especially if they aren’t relevant can actually hurt you)

    2. Take advantage of the questions and answers section in GMB.

    3. Front load your location specific KW in your title tag if possible.

    4. When your doing link building with your neighboring businesses, also see if you can’t do some sort of shared promotion for each other! Even something as simple as a flyer in each other’s stores can make a drastic impact!

    Let me know if you’d like anymore, but I hope those help your readers!

    1. Brian Dean Avatar Brian Deansays:

      Hi Alex, thanks man! Good stuff here. I wish WordPress had a “pin comment” feature like YouTube so I could pin this to the top of the comments section.

      1. Ivan Avatar Ivansays:

        Well, someone has been reading Brian’s tips on relationship-building and outreach. 😀

  23. Thank you Brain! Local SEO is a challenge for us because of our global service. But love your content and I personally learn so much! I always forward your content to my team!

    1. Brian Dean Avatar Brian Deansays:

      Hi Johnny, you’re welcome. For lots of businesses, you don’t need to worry that much about local SEO. It’s only important if you have a physical location in a city and serve people that live in that city (plumbers, dentists, web design agencies, etc.)

  24. This is a super awesome guide. In my experience, one thing that will also help in boosting the rankings in local maps is when someone will create backlinks with their anchor and in place of URL they can use their Google My Business Profile link with the exact location. This would also help in pushing the results in Google Maps Ranking. I have experienced it many times.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Navneet. And good tip there!

  25. Hey Brian,
    I love your stuff and your article.. yes.. i do invest the time to read the entire thing,
    I wanted to provide feedback about this one.
    I feel it’s just scratching the surface and altho it’s long and there is lots of info, it walks around the subject and not really providing actual tactics and actions to win 3 pack ranking.

    I would love to see an article that actually has a strong actionable strategy for 3 pack ranking,

    1. Brian Dean Avatar Brian Deansays:

      Hey Eldar, thanks for your feedback. Yeah, it’s tough to cover everything there is about local SEO (including tactics) in a single post. It’s kind of like trying to cover “normal” SEO in one post. You can cover a lot but there will always be missing bits and pieces.

      1. I agree… there is no doubt that this post is valuable and have ton of great info.
        I wish you will create a guide on ranking as well..
        BTW ..
        I almost bought your last course I didn’t as I feel its not much in my niche as I deal with local home services business mainly.
        ( i would buy a course on 3 pack ranking form you for sure! hopefully you will release one soon )

  26. Stefan Avatar Stefansays:

    So overwhelming what you’ve created here. Many dear THANK YOU.
    I would like to download it as a PDF and print it out. Is there a possibility to get the text as a PDF file ?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Stefan. We don’t have a PDF ready right now but may add it to the post soon.

      1. That would be SOOOO Helpful – probably a Check-List would be nice

  27. Shasta Avatar Shastasays:

    Brian, I came here expecting something great, unfortunately, I left disappointed.

    I was suspect when you said citations are huge. Huge would be an overstatement. At one time they were, yes. Perhaps back in 2014. They are becoming less and less important, and definately aren’t huge.

    I had to stop reading when you (or your team) said:

    Google doesn’t like it when one address says “Avenue” and another version uses “Ave.”.

    I mean honestly, do you seriously believe that with how smart Google is, they don’t know that ‘Ave’ is the same as ‘Avenue’?

    Some of your stuff is amazing.

    This one lacks research, and knowledge into local SEO.

    No dates on any comments or the post, so I assume this is a post from 2014 when citations were a big deal.

    Brian, here’s a tip: focus first on the user, second on Google. (ADD DATES to comments/the blog post, people want to know if they are reading comments or an article from a year ago or a week ago)

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your feedback, Shasta. For the record, this post is 100% brand new.

  28. Manu Sharma Avatar Manu Sharmasays:

    Woah! mind == blown.

    Great Guide Brian. This is so informative. Although the content is too broad but I believe you will be creating guestographic for this too to share.

    This can be a huge lead magnet if available as a ebook too. Gonna try out every single tip.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Manu.

  29. Emin Avatar Eminsays:

    Great definitive guide as always Brian. Since you are talking about local SEO, and yelp plays a good role in that, what do you think about this article I just wrote https://www.amberddesign.com/yelp-ranking-factors/

    I just wanna hear your thoughts and advice.

    Thanks

    1. Brian Dean Avatar Brian Deansays:

      Thanks Emin. I’ll check it out.

      1. Emin Avatar Eminsays:

        Thanks Brian, would love to hear your thoughts after.

        Thanks

  30. Thanks Brian for this awesome local seo guide. I already put that in the “Must Read list” for my clients!

    1. Brian Dean Avatar Brian Deansays:

      Hi Nico, you’re welcome. Nice! Yup, this a great thing to send to clients. It shows how much work and expertise goes into local SEO.

  31. Golden as always, Brian. I wrote a post on Local SEO about a year ago. Maybe I’ll give it a bit of a revamp.

    1. Brian Dean Avatar Brian Deansays:

      Thanks. Sounds good. Local SEO does change pretty often so it’s not a bad idea to tweak things.

  32. Can’t wait for a local SEO course from you!

    1. Brian Dean Avatar Brian Deansays:

      Not a bad idea 🙂

  33. Bob Bermel Avatar Bob Bermelsays:

    Fantastic Content! Thanks for the tip on LocalFalcon.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Bob! It’s a SUPER helpful tool.

  34. First thanks for taking the time to write this massive guide. Looks like we are following all the local SEO related tips you are mentioned.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Jacob.

  35. Hi Brian, This is amazing article and very insightful information in this local SEO guide. Please keep posting this fabulous articles.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Usman.

  36. Great share, tons of actionable insights as usual.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Joshua. One of the cool things about local SEO is that there are lots of little tactics that can make a massive difference. So it was fun to write this one up.

  37. Great article. Place ID finder is new for me and I just tried. Amazing. I used to say my clients to search my site and give reviews. Most of them go to Facebook and give review there. Google reviews does not come first in their mind. Thanks again 🙂

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome. Yup, Google reviews is definitely something Google focuses on for local SEO.

  38. Again such an incredible post by Brian Dean. This post has opened my mind to bring my GMB optimization to the next level. Already my site is ranking on the top three of GMB but it will help in the sustainability of my site ranking in GMB.
    Thanks, Dean!
    Waiting for an in-depth post of BERT like Rank Brain.

    1. Brian Dean Avatar Brian Deansays:

      Hi Uxama, thank you. BERT is super new so it might be a while until I start to get to the bottom of it.

      1. I hope you may get to its bottom soon. Thanks, Dean!

  39. Definitely the most thorough and actionable local search guide out there. I’ve done most of these things earlier in the year for two brands through a month of piecing together different strategies from various blogs. Don’t do that. Follow this.

    1. Brian Dean Avatar Brian Deansays:

      Hey Jeff, thank you! That’s exactly why I put this guide together. There’s honestly nothing groundbreaking here. It’s more to have everything you need in one place.

  40. This is another great post Brian! I’m going to email this to all of our clients, they NEED to read this first to understand what I’m trying to sell them. Great ice breaker!

    1. Brian Dean Avatar Brian Deansays:

      Nice! This post should help most clients better understand the work it takes to rank local businesses in the 3-pack. It’s no joke!

  41. Wow, this is so helpful. I was curious about the voice search. Thanks

  42. Mike Avatar Mikesays:

    Outstanding article.

    By far the most comprehensive article I have ever read on local SEO.

    Thank you

    1. Brian Dean Avatar Brian Deansays:

      Hey Mike, thanks man!

  43. Thanks a lot for sending an email with a heads up about this article, Brian! It came at exactly the right time, as I’m currently trying to improve my site’s SEO after gradually slipping from the #1 spot to somewhere around #4 or #5 in the last couple months.

    I have a question about the ‘title cliffhanger’ idea if you don’t mind.

    It seems that title and meta description are displayed differently on a mobile phone than on a desktop computer. For instance when checking on my PC, the title of my site creates a cliffhanger (does not show completely and you see the …. dots), whereas the meta description is displayed fully. On my phone however, the situation is reversed. Title shows fully, but meta description creates a ‘….’ cliff hanger.

    What would you suggest is the best way to handle this? Prioritize how it looks on mobile searches or desktop searches? Is it best if only the title creates a cliffhanger while the meta description is displayed fully? Or is it ok or even better to have it in both? Your input would be immensely appreciated.

    Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Hi Aldo, to answer your question: you’re 100% right. The display pixels that Google uses is different on desktop and mobile. So you can either create a title that’s long enough for both, or optimize for the device that your target customer uses most (mobile in most cases).

  44. Lauren Avatar Laurensays:

    Excellent article! I never cease to learn great tips and come out with tactics I want to try after reading your articles. Thanks, Brian!

    1. Brian Dean Avatar Brian Deansays:

      Hi Lauren, thank you! I appreciate that.

  45. Thank you so much Brian Dean for sharing your knowledge related to Local SEO.

    But one question I want ask to you….

    There are many Youtubers who says “You must include keywords in your business name.”

    For example:-

    If I want to rank (GMB) for keyword ‘scuba diving in goa’ and my business name is ABCD (suppose) then my business name should like ‘Scuba Diving In Goa – ABCD’

    So what you think?? Please reply as soon as possible.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Rishu. You definitely don’t need to do that. It might help a little but but it’s not required. I see plenty of businesses rank in the 3-pack without having a keyword in their business name.

      1. Can I add here that it’s much better to use your business name consistently than to add keywords in GMB. I used to correct spammy listings but it actually improved their rankings! Just use one name and get it on as many websites as possible.

        1. Brian Dean Avatar Brian Deansays:

          👍👍👍

  46. Great Local SEO guide. We use Local Press Release a lot and find they help. Some local news sites allow you to include your NAP, so you get an unstructured citation.

    1. Brian Dean Avatar Brian Deansays:

      Hey Simon, thank you! And I’m glad to hear that this stuff is also working for you.

  47. Thanks for this Brian – great stuff as always! And good to see the Andrew and Joshua from STW community pitching in.

    Just to point out in the “Run a NAP Audit” you reference “GMG Profile” – I’m guessing this should be “GMB”..?

    Cheers
    Nigel

    1. Brian Dean Avatar Brian Deansays:

      Hey Nigel, good catch there. And yes, it’s always cool to feature successful people from the Backlinko community.

  48. Ivan Avatar Ivansays:

    Of course, this already ranks on page #2 for “local SEO”, despite being published mere hours prior to this comment. I will say, domain authority does kick butt when it comes to rankings!

    Good job Brian – a lot went into this, I can tell. Quite a lot missing when it comes to advanced tactics around map embeds, though.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ivan. You’re right: a lot of work went into this guide. It’s not 100% comprehensive, but I’m happy with how it turned out.

  49. So glad I found this. I have looked high and low for a Local SEO Guide as as solid as this one. Brian Dean does it again!

    1. Brian Dean Avatar Brian Deansays:

      Hi Scott, no worries. Lots of people have asked me for local SEO content over the years. So I decided to put everything I knew into this guide.

  50. Great stuff. Just added the “services” to our GMB page.

    1. Brian Dean Avatar Brian Deansays:

      Nice!

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