27 Ways to Increase Website Traffic in 2018

In this post I’m going to show you how to drive more traffic to your website.

You’ll also see how I used these strategies to take my site from zero to 180k+ unique visitors per month.

180k unique visitors per month

It gets better:

All of these strategies are working GREAT right now (in 2018).

With that, here are the strategies that you’re going to learn about:

1. The “Upside Down” Guest Post

Here’s the deal:

When most people read your guest post, they completely skip the author bio section.

I can’t blame them…

Most author bio boxes are buried at the bottom of the page, like this:

author bio

This is a huge problem.

If people don’t see your link in your author bio, they’re not gonna visit your site.

Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.

Here’s the step-by-step process:

1. First, write a guest post just like you normally would.

2. Next, include “helpful resource” sections throughout your guest post.

These sections link to 2-3 helpful resources on the topic you just covered.

Here’s an example:

additional resources

3. Finally, include YOUR content as one of the “helpful resources”.

For example, here’s a guest post I published a while back:

Brian Dean guest post

And I strategically linked to my content as one of the “resources to check out”:

contextual link

And that link brought in 78% more traffic than my author bio link.

Traffic from resources

Pretty cool πŸ™‚

Which leads us to strategy #2…

2. Overhaul & Upgrade Old Blog Posts

This simple strategy landed me 50.95% more traffic in 7 days:

increase in traffic

Here’s exactly how I did it:

1. First, I found a post on my site that was out of date.

As it turned out, my guide to YouTube SEO was insanely outdated:

old guide

2. Next, I updated and improved the post.

Specifically, I added new screenshots:

new screenshot

Sprinkled in new strategies and techniques:

new strategy

And eliminated old strategies that didn’t work anymore:

Removing content

3. Finally, I updated the new post to make the changes live.

update in wordpress

And just like that, traffic to that page shot up like a rocket ship.

(Because this was an old post, as you can see here in my Google Analytics, most of that traffic increase was organic traffic)

organic traffic increase

This entire process took about an hour.

And I got WAY more SEO traffic than I would from publishing a new post.

With that, it’s time for our third strategy…

3. Use “Click to Tweet” Links

This is one of the BEST ways to get more shares from your content.

In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares:

social share count

With that, let me show you how Click To Tweet links work:

1. Find something “tweetable” in your content.

This can be a bite-sized tip, strategy, quote or statistic.

For example, my post listed a bunch of list building strategies.

So I considered each strategy on my list “tweetable”.

Tweetable content

2. Create a Click To Tweet link.

Head over to ClickToTweet.com and write your tweet:

Click to tweet – Website

And the tool will generate a special link for you:

Click to tweet – Link

3. Finally, include that link in your content.

Whenever someone clicks on the link…

Click to tweet – Link in post

…they get a pre-written tweet for easy sharing:

Click to tweet – Link in post click

It’s that easy.

4. Optimize Your Content With LSI Keywords

It’s no secret that SEO is one of the best ways to drive traffic to your website.

That said, most old school SEO strategies simple don’t work anymore.

And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:

google hummingbird

Instead of ONLY looking at keywords, Google now understands topics.

(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).

The question is:

How do you make sure that Google understands your content’s topic?

LSI Keywords.

LSI keywords are words and phrases related to your target keyword.

For example, let’s say you just wrote a post about social media.

LSI keywords would be words and phrases like:

  • Facebook page
  • Twitter
  • LinkedIn
  • Viral content
  • Pinterest

And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.

So: how do you find these LSI keywords?

A great free tool called LSI Graph.

This tool spits out dozens of LSI keywords related to your topic:

lsi keyword result

Then, just sprinkle these LSI keywords into your post…

…and you’re set.

5. Get More Traffic From Your Blog Posts With “Content Transformation”

Content Transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).

For example, I published this case study on my blog a while back:

SEO Case Study – Post

As you can see, this post generated lots of social shares…

SEO Checklist – Shares

…and comments.

SEO Checklist – Comments

But I knew that I could squeeze even more value out of this content.

So I turned that post into a YouTube Video:

YouTube video based on a blog post

That single video has generated over 150k views… and hundreds of website visitors.

(All from a piece of content that I published YEARS ago)

That’s the power of Content Transformation.

6. Go On Podcasts

Podcasts are EXPLODING.

(In fact, one survey found that 24% of Americans regularly listen to podcasts)

Does that mean that you should grab the nearest microphone and start a podcast?

No.

Instead, I recommend going on other people’s podcasts as a guest.

This strategy works so well that I try to go on 2-3 podcasts per month.

In fact, I’ve appeared on over 100 podcast episodes:

Go on podcasts

And these episodes have brought me tens of thousands of visitors.

For example, I once got 984 visitors in 60 days from a single podcast episode:

As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:

links from a podcast

And now it’s time for…

7. Promote Your Site With Blogger Outreach

So you just published an awesome piece of content.

Now what?

It’s time to promote it with blogger outreach.

In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger:

traffic spike 2

The question is…

How?

All you need to do is find bloggers that share content on your topic…

…and send them a non-pushy email.

Here’s a real life example of this process in action:

First, I sent a personalized email to a blogger that’s already shared content on my topic:

Blogger outreach email

(That way, I knew she’d actually want to read my post… before I hit “send”)

When she got back to me, I sent her a link:

Email chain

(Pro Tip: Don’t ask the person to share or link to your content. If they think your content is good, they’ll share it)

Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:

outreach reply

That’s all there is to it.

8. The Content Relaunch Strategy

This is similar to technique #2 from this guide…

…with an important twist.

Instead of just improving your content, you completely relaunch it.

In other words:

Treat your improved content like a brand new post.

For example:

I recently revamped and relaunched this list of SEO copywriting tactics:

relaunched article

So I shared the post on social media:

SEO Copywriting – Social share

And sent out an announcement to my email subscribers:

newsletter email

Which led to a significant boost in traffic (including almost 5k visitors in one day):

boost in traffic

9. Create Content That Appeals to Influencers

Here’s the truth:

If you want influential people to share your content, you need to write stuff that appeals directly to that group.

Example:

A few years ago I created an infographic for a client in the investing niche.

Even though that niche is far from “interesting”, our infographic went viral. We’re talking thousands of targeted visits in the first two days.

Here’s the infographic:

client infographic

Now there are dozens of reasons this infographic did so well… from the design to the content promotion campaign.

But a good chunk of its success was due to one simple thing:

It appealed to the influencers in the personal finance space.

I’ll explain.

I noticed that, at the time, a lot of high-powered financial bloggers were up in arms about inflation:

inflation article

So I decided to create an infographic that highlighted the problem they cared so much about.

And this led to shares and mentions on several authority sites…

mention on authority site

…and a boatload of traffic.

10. Share Videos On LinkedIn

LinkedIn is growing FAST.

In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly in 2018:

linkedin share stats

That’s great and all. But HOW do you use LinkedIn to increase traffic to your website?

Post video content.

For example, here’s a video I recently posted on LinkedIn:

linkedin post 3

2 weeks later, my video has:

  • 634 likes
  • 106 comments
  • 31 THOUSAND views

Try getting that kind of engagement on Facebook πŸ™‚

And now it’s time for me to show you another cool way to get people to visit your site…

11. Host a Giveaway Contest

People love free stuff.

(No surprise there)

But what might surprise you is: you can use free stuff to get more traffic.

How?

Host a giveaway contest.

Here’s an example of a contest my friend Noah Kagan recently put together:

giveaway example

See how that works?

To enter the contest, people need to give you their email address (you then add them to your email list).

It gets better:

You can incentivize people to share your contest with their friends:

more entries

(And those shares will drive more traffic to your website and grow your email list)

Now:

This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.

12. Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

viral marketing research study

And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely share and link to it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.

Specifically, this infographic confirmed what influencers were already saying: inflation is a big problem.

And my content backed up their rants with meaty data:

infographic data

Every time an influencer shared my infographic with their audience, it boosted their Social Currency.

So they shared it… again and again.

It even got included in Google News thanks to a feature in The Christian Post.

Google News

All because I strategically added the “Social Currency” Share Trigger into my content.

Very cool.

13. Retarget Visitors With Facebook Ads

Let’s face it:

Facebook ads are getting EXPENSIVE.

Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:

Retargeting.

Here’s how it works:

First, create a Facebook ad that sends people to a blog post.

Here’s a real-life example:

facebook ad

Next, target people that have visited your site in the last month or two:

facebook audience

Finally, run the ad.

And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).

CPC for a facebook ad

Nice.

14. Reduce Your Bounce Rate

A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.

(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).

That’s the bad news.

The good news is that improving your bounce rate is insanely easy.

I walk you through the entire process in this short video:

 

15. Publish Long-Form Content

A while back BuzzSumo analyzed a million articles.

Why?

They wanted to see which TYPES of content worked best.

And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):

impact of content length

In fact, as you can see in the chart above, long content (>3k words) gets an average of 208% more shares than short articles.

I’ve noticed this myself.

For example, here’s a long-form blog post from my blog (a giant list of SEO techniques):

SEO Techniques – Post

This guide weighs in at a staggering 6,558 words.

And the simple fact that my post is insanely long is a big reason why it’s been shared 12,909 times:

SEO Techniques – Shares

(And those shares have sent over 50,000 visitors to my website)

16. Optimize for Google’s Mobile-First Index

As you might have heard, Google recently rolled out their “Mobile-First Index”:

mobile first index

This update means that Google now counts the mobile version of your site FIRST.

(It also means that Google largely ignores the desktop version of your site)

So:

How do you know if your site is mobile optimized?

Well, Google created a free tool for doing just that: The Mobile-Friendly Test.

This nifty tool tells you if your site is optimized properly for mobile devices…

mobile friendly results

… and gives you specific recommendations to make your site better:

mobile recommendations

I also recommend checking out my guide to mobile optimization.

17. Create an Active YouTube Channel

If you want to drive more traffic to your website, YouTube HAS to be on your radar screen.

Why?

YouTube has now passed Facebook as the 2nd most popular website on the planet (only behind Google):

most popular sites

In fact, YouTube is one of my top 5 traffic sources (along with Google, Facebook and referral traffic from blogs).

That said:

Getting views on your YouTube videos is HARD.

But it doesn’t have to be.

That’s why I’m going to point you to two resources that will help you get more views on your videos.

Resource #1: Video SEO: The Definitive Guide

video seo guide

This guide shows you EVERYTHING you need to know about ranking your videos in YouTube and Google.

It covers keyword research, video tags and more.

Resource #2: YouTube SEO: 9 Actionable Tips for Ranking Videos (2018)

This video will show you 9 tips that helped me rank #1 in YouTube for competitive keywords (like “SEO tutorial”):

18. Publish Viral Content

Is there a formula for creating content that goes viral?

Nope! Or else everyone would do it…

That said, there ARE 3 things you can do to increase the odds that your content spreads like wildfire.

1. First, viral content tends to contain lots of visuals.

This can be a bunch of images. Or an infographic. Or a video.

The type of image doesn’t matter. The important thing is that you actually use images in your content.

Why?

Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:

social shares and images

2. Second, viral content tends to have a high “Utility”.

This simply means that your content is super useful in some way.

Maybe you show people how to steam broccoli.

Or you teach them to nail their job interview.

Either way, research shows that extremely practical content has a very high chance of going viral.

3. Lastly, viral content needs an initial “push” to get going.

For example, Chris Gimmer got over 17k visitors to his site in one day (thanks to a blog post that went viral):

Analytics

And it wouldn’t have happened if Chris didn’t promote his content on sites like Reddit… which led to hundreds of visitors within hours.

Reddit thread

19. Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the digital marketing space:

social share

Not bad.

20. Republish Old Articles on LinkedIn

LinkedIn is an awesome place to syndicate your content.

For example, I published this study of YouTube ranking factors on my blog about a year ago:

youtube ranking factors study

This post did well. Lots of people read my post and shared it on social media.

But I KNEW that there were thousands of people that could benefit from my content… but hadn’t seen it yet.

So I republished my content as a LinkedIn article:

linkedin article

Which (along with my other LinkedIn posts) led to a decent chunk of targeted traffic:

linkedin traffic

21. Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is find questions that your target audience asks online.

Then, answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to easily find questions that people ask:

answer example

Then, either create entire posts to answer these questions…

blog post answering a question

…or incorporate the answers into your content.

answering a question in a post

Simple.

22. Add Enticing Content To Social Media Posts

Here’s a mistake a lot of people make:

They share their content on social media… without giving people ANY reason to click.

Here’s an example:

Social share – Link and text only

Hey, I’m not judging. I used to do the same thing:

Brian tweet with no good reasons to visit

But I recently discovered that something:

Adding content to your posts dramatically increase your CTR.

For example, when I tweet out a new post, I include a bulleted list of features:

Brian tweet with good reasons to visit

As you can see, that extra content leads to a ton of engagement:

Brian tweet engagement

(And clicks)

Sweet!

23. Improve Your Organic Click-Through-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.

(Seriously)

Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.

SERP CTR 4

And let’s say that you double that CTR to 8%.

SERP CTR 8

Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more πŸ™‚

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your rankings.

SERP CTR rankings

That’s great. But HOW do you improve your CTR?

Here are a few tips that work great:

  • Add a number to your title (like “17” or “58%”)
  • Write an intriguing meta description
  • Test different titles and see which one gets the best CTR
  • Use titles that are highly emotional
  • Include your keyword in your URL

Let’s dive right into our next tip…

24. Publish More List Posts

There’s no way around it:

When it comes to driving traffic to your website, list posts work GREAT.

And there’s evidence to back this up.

(Besides the fact that you’re reading a list post right now πŸ˜€ )

Like I mentioned way back in strategy #15, BuzzSumo recently analyzed a million articles.

Well, in that same study they found that list posts CRUSHED all other content formats:

list post performance

As you can see in the chart, list posts got 6x more shares than how-to posts (and 40x more shares than infographics).

And when I look at my own content, I notice the same thing.

For example, this mega list of SEO tools is one of my most shared pieces of content I’ve ever written.

SEO Tools

It’s got 18.4k shares and almost 900 comments:

Comments & Shares

25. Steal Your Competitors’ Traffic Sources

Imagine that you could see the EXACT places that send your competitors traffic.

That would be a goldmine, right?

Well, your competitors aren’t about to send you their Google Analytics password.

Fortunately, you don’t need it.

Why?

You can see all of their top traffic sources for free with SimilarWeb.

SimilarWeb not only shows you a sweet overview of a site’s traffic…

traffic overview

…but exactly where they get that traffic from.

referring sites

Goldmine.

26. Drive Traffic To Your Website From Forums

Forums are a VERY underrated traffic source.

When you become an active, respected member of a forum, you’ve built a funnel…

…a funnel that brings people back to your site.

Let me walk you through an example:

When I first got started with my blog, I was starting from scratch.

I had ZERO followers, ZERO visitors and ZERO email subscribers.

And I knew that SEO and social media are both great ways to get traffic… but they take time to kick in.

So to give my traffic a head start, I became an active member of a marketing forum.

I answered people’s questions…

forum reply

…and even posted some original content:

Forum post

And this led to a sold influx of visitors to my brand new blog.

traffic spike

And now it’s time for our last strategy…

27. Syndicate Your Content on Medium

Medium.com is one of the BEST places to syndicate your best stuff.

In fact, I recently got 310 targeted visitors in a week from ONE Medium post:

traffic from medium 2

310 visitors isn’t going to change my life or anything.

But they’re 310 visitors that took about 3 minutes to get.

All you need to do is repost your content (word-for-word) on Medium.

Here’s an example of one of my Medium reposts:

Medium post

Then, once your post is live, share it on Twitter, Facebook and LinkedIn.

(This will give the post some juice)

And when Medium sees that people are engaging with your post, they’ll start to promote it within their platform.

Promotion

Bonus Strategy #1: Post On Social Media at Strategic Times

So CoSchedule recently analyzed the best times to post on social media networks (including Facebook, Instagram, Google+ and more).

Here’s what they found:

best time to post on social media infographic

As you can see, they discovered that the best times to post on each network are:

Facebook: 9am, 1pm, 3pm

Pinterest: 2pm, 9pm, 2am

Instagram: 9am, 5pm, 2am

Google+: 9am, 11am, 1pm

Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”

Keyword research is THE most important part of SEO.

Question is:

How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere.

keywords everywhere homepage

Keywords Everywhere is a free Chrome extension that gives you keyword ideas, well…everywhere.

For example…

The next time you do a Google search, you’ll see search volume and CPC data on that keyword:

keyword data

Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests:

amazon search

Now It’s Your Turn

I hope this post showed you how to increase website traffic using some cool, untapped strategies.

Now I’d like to hear your take:

Which technique from this post are you ready to try first?

Are you going to start syndicating your content on Medium?

Or

Maybe want to publish an awesome list post.

Either way, let me know in the comments section below.

646 Comments

  1. Great read Brian. Love the idea on Share Triggers. I’ll definitely be trying to implement this strategy in the new authority site that I’m building. I’ll be keeping an eye out for the new training material you’ll be releasing. Looking forward to it!

    1. Thanks Tom. Sounds good. Adding Share Triggers is one of those competitive advantages that can get a new site like yours off on the right foot.

  2. Influencers: garden bloggers, authors and speakers

    topics; GMO-seeds vs. heirloom, gardening hacks, new plant varieties

    Brian, your site is the definitive level for excellence in SEO, love your work!

    1. Sounds good, Dave. You may also want to throw in health-focused bloggers to. They’re all about growing your own veggies πŸ™‚

  3. Hey Brian! Great article. It’s timely for us as we are currently building our marketing strategy. My question to you is, what if there are not a lot of influencers in your niche? Also, what’s your process for finding influencers in your niche?

    1. Thanks Jon.

      Good question. In that case you’d want to tap into a closely-related niche that does have influential people. For example, let’s say you ran an ecommerce site that sold ladders. Obviously, there’s no big names in the “ladder niche”. But there are plenty of influential people in the closely-related DIY and home improvement space. Make sense?

  4. The real question is the finding a profitable niche and then going for building a fan following. The article has surely made me think!

    1. Debayan, that’s true: niche selection is important. If you choose a niche where there isn’t any money to be made, this approach won’t work nearly as well.

  5. Thank you Brian. I am following your posts for some time and every time i get great tips. I will try to follow your advice and hope it will work. Thank you, again, By the way, How was Italy ? πŸ™‚

  6. Great post Brian – couldn’t agree with you more about not just creating great content, but creating the “right” content.

    This is inline with a shift I plan to make this year with my content creation efforts for various projects.

    To answer your question about influencers in my niche, one project I am in the middle of revolves around social media automation tools, such as Buffer.

    So I think the influencers in my niche would be identifying social media influencers who use some sort of social media automation who are interested in streamlining their efforts.

    1. Thanks Chris.

      That’s a good start. But you may not need to drill down that specifically. Just “social media bloggers” is enough to get started with. From there, you can figure out what they’re interested in…and tailor your content around that.

  7. Influencers: Tech blogs and journalists that cover new tech news. More specifically such as tech security firms talking about new online threats or ways to protect yourself online.

    Topics: Do it yourself training blogs, keeping your computer virus free tips, and great software to help optimize and keep your computer free of malicious infections.

    I have no idea what it would cost but I’m very interested in your course SEO That Works.

    I’m trying to build my business from the ground up with just SEO. Currently getting about 150 phone calls a month but need more!

    1. Brandon, that’s an excellent start. Perfect, actually. Definitely more than enough to get started.

      You may also want to throw “tech bloggers” into the Influencers category. They tend to be a little more open to sharing than linking because
      they don’t get bombarded with pitches all day long like journalists do.

      1. I thought trying to use the skyscraper technique would be a good idea to create good content in my field since I am NY no means a great writer. I started using some of your tools that you mention to find quality content that is already out there and being viewed and shared a lot.

        Do you think it would be appropriate for me to write a few articles using those methods and then contacting bloggers from places like TechCrunch or Gizmodo and asking them to share my content? What do you recommend in terms of promoting the content you create in the early stages like myself?

        1. Brandon, The Skyscraper Technique is a great way to find content. But it’s just one technique.

          I wouldn’t sweat the promotion just yet. I’d first study those journalists and bloggers and get to know what topics they talk about and care about.

          1. Hey Brian,

            In response to your last reply/recommendation I studied what some of the bloggers and journalist have been talking about and found out something relevant and new in that field of study. So i created this article:

            https://www.techgenius.guru/blog/outlook-for-ios-and-android-are-flagged-for-corporate-level-security-flaws.html

            I also sent it to John Biggs of TechCrunch who in the past has written articles in regards to security. I’m not sure if im going in the right direction at the moment or not. I feel like a noob at all of this. Just trying to follow your guidance. Any help would be appreciated!

          2. Brandon, you did a great job finding something that your influencers care about.

            Another important element is the content itself. That’s something I’m going to cover in the next 2-weeks.

  8. OK, I will.
    My problem is that the majority of the really popular blogs in my niche spend their time bemoaning how feminism, increased use of social media and smartphones are hindering their efforts to meet quality women. Fundamentally they are “rage” posts, designed to rile men up because Western women are fatter, more self entitled etc etc.
    I’m not having this experience. Nothing much has changed for me over the last 10 years. Instead I focus on practical, useful content that a guy can cogitate on and use to make themselves more appealing to attractive young women.
    Problem is, it doesn’t seem to be as popular as the rage posts.
    I have no intention of changing what I write (because it’s what I believe in) (i) because I know that my approach is more effective and I do much better with women than these guys do and (ii) I think it is all a bit depressing and silly.
    The traffic I do get converts well, by and large…There is just not enough of it.
    So , difficult problem, I think!

    Cheers

    Steve

    1. Steve, it sounds like with your approach, you could actually appeal to mainstream dating blogs. People love someone that takes a stand. So simply saying,
      “you know what, my approach treats women with respect, and I’m not ashamed to say it. Here’s how I do it…” could appeal to certain influencers in the dating space.

  9. Brian, I have been enjoying your newsletter and implementing some of your strategies. Here are my answers:
    Influencers: Hot rod shop owners, racers
    Topics: Project cars, parts they use, racing events/successes

    1. Glad to hear that, Jack.

      These are perfect. Gearhead car blogs may also be one to add to the list. There are hundreds of them πŸ™‚

  10. Hi Brian,
    Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
    Thanks, Joss

    1. You’re welcome, Joss.

      GREAT question. Here’s the deal: in most cases you can create content that appeals to influencers and potential clients. But if that’s not possible, you need to put the influencer’s first.

        1. Robbin, simply because they’re the only people that can share and link to your content. Without their backing your content will be invisible to your target audience.

          1. Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!

  11. Hi Brian,
    Thank you for these ideas for getting your articles, and therefore your name, put out into the wider world. I need to come up with better ideas and ways to turn feature points into infographics – a real weak point in my efforts at the moment. I’m glad to have discovered this source of valuable information.
    Regards,
    Steven Lucas

  12. Influencers: Blogging blogs, SEO blogs, online marketers, social media experts.

    Topics: WordPress, social media, online marketing, and seo tips.

    Thanks for the great content Brian. Just finishing up my first post, and this article helped me a lot!

    Keep up the good work

    1. Rock on Marshall. It’s clear you know your niche well. As long as you cover those topics and add your in-depth knowledge, you’ll be good to go.

  13. Great content Brian!
    I am from Brazil, and my niche is internet marketing.
    Topics: anyone can works with internet marketing; internet marketing it’s not an easy job; there is no easy money in internet marketing.

    Thanks for sharing your tips and ideas!

    1. Thanks Thiago.

      I like that angle. Most people (ie. shady people) say making money with IM is easy. You’re saying the opposite.

  14. Great info, as always, Brian.
    Influencers: creative entrepreneurs, authors, musicians, photographers
    Topics: productivity hacks, making money from creative work, marketing

  15. Hi Brian,
    Love your material. Some of THE BEST…
    I have no problem creating great content for my key niche. But as a single, busy dad, my challenge is “time” to do all the promotion/amplification tasks after it is created. I’d love to find someone, or a team, to outsource things to. Do you have any recommendations?
    Thanks for everything,
    Joey

    1. Thanks Joey.

      The secret to outsourcing ANYTHING (including content promo) is to have insanely detailed step-by-step guides that you can hand to them. You still
      need good people. But in my experience, those detailed processes make or break outsourcing.

  16. Oh my word Brian. It sounds like I am staring off in the exact same spot you were many years ago.

    I am a qualified dietitian who has two years clinical experience and have started a nutrition weight lose site – slimandtrimmeals.com.

    So influences would be; nutrition and food blogs, even influential dietitians or nutritionists and doctors.

    Topics, the low carb high fat debate, vegan, vegetarian or gluten free diets are hot at the moment as well has the whole, is fat bad for you, debate.

    But wow am I finding it hard to get backlinks from other sites.

    1. Wow, that is really similar Rosemary…especially because you’re an RD.

      Those are great topics and the influencers are definitely spot on. When in doubt, I go with the hot topic. So gluten free seems like a great topic to start
      with.

  17. Thanks Brian
    I need to get busy and find the influencers in my niche. I have tried some of your previous suggestions by going to alltop.com. Any other ideas would be greatly appreciated.

    Thank you for everything you’ve already done for me!
    robert

    1. No problem, Robert. Alltop can definitely help, but it doesn’t work for every niche. A lot of times you have to be creative and think “who would want to read my site but doesn’t know about it yet.”

  18. Hi Brian, really enjoyed reading this post. Though it leaves a lot of unanswered questions, which i’m sure you will address in the coming weeks.

    One of my clients is a plastic surgeon and it got me thinking who the influencers might be in this niche. The obvious answer will be to say it’s bloggers in this niche but I fear it may not be so simple.

    Do you have any tips for identifying influencers in a niche?

    1. Thanks Pavel. Yup, I’ve got a lot more coming up.

      In that case you may want to look at beauty blogs. See what they’re saying about plastic surgery (both good and bad).

  19. hi,
    Thanks for a great post and an amazing blog.
    My question is: How do you identify influencers if you are promoting a company renting out office space? I am having a hard time figuring out content that possible office tenants and influencers could care about πŸ™‚

    1. You’re welcome, Adam.

      Short answer: you want to look at niches that are related to that space. Obviously there aren’t any “office space rental” blogs out there. But there are plenty of real estate and small business blogs that cover office-related topics.

  20. Influencers: Liptov.sk, visitliptov.sk and some local sites about region Iam writting and big group of accomodations
    Topics: weather, turist attractions, Where to go…

    1. Sounds like you had some specific sites in mind already, Patrik. That’s great. I’d just study more specifically what the people behind those sites care about.

  21. Hi Brian,

    First, I want to congratulate you for this post. You make me ashamed sometimes, because what you say seems so obvious that I do not know how I did not realize it.

    Well, my target audience are freelancers who are just starting and want to have more and better income than they can achieve by selling their time.

    Influencers: Blogging blogs, entrepreneurship blogs and magazines, marketing and social media blogs…

    Topics: How to start a business, how to create a blog, how to make money with a blog, how to sell on the internet, how to create information products, how to generate traffic that converts, etc.

    I’ll be back πŸ˜‰

    1. Thanks Florencio. Don’t beat yourself up: it took my years to put the pieces together.

      Solid list you’ve got there. Looks like step #3 is waiting for you πŸ™‚

  22. Influencers: HR professionals/associations, medical blogs/professionals

    Topics: healthy/happy employees, saving money on healthcare costs, direct primary care

  23. Good read Dean,
    I couldn’t help noticing one technique that you’ve learn from your “nutrition website” days.
    You mentioned in step 1 that “in depth” articles with links to scientific research studies get more shares than short posts.
    And you are applying same technique here, mentioning “The Dynamics of Viral Marketing” research.
    Such tricks for sure improve authority of backlinko in general . I hope to see more about this in your SEO That Works program. In particular: How to find such materials?

    1. Thanks. It’s not really applying the technique. It’s more just telling the story of how I figured this stuff out πŸ™‚

      To answer your question: you can head over to places like Pubmed and Google Scholar. It takes A LOT of time to go through studies. But there are lots of golden nuggets in there.

      1. For sure add that strategy to your program. There is value here, and its actionable. Can’t be better than that!
        PS Wow! it took me 3 seconds on Google scholar to find that article on viral marketing – just typed in “viral Marketing” and there it was! outstanding. Will keep this in my piggybank πŸ™‚

    1. Thanks Doug. In some niches you may have to dig for a while to find your influencers. But if you’re creative it’s definitely doable. Let me know how it goes.

  24. Thanks a lot Brian! Yes, I’ll make sure of that – got some really exciting experiments to share!

    But it’d be sacrificial for a new blog not to throw some “skyscrapering” mix πŸ™‚

  25. So I am from an architecture firm in India. How do I get to know the influencers in my field are? I have not seen too much of SMM amongst the architect fraternity

    1. Jyoti, you may want to look outside architecture. Who else writes about architecture? Travel bloggers, local bloggers and journalists etc. Those are just off the top of my head. But with some digging I’m sure you can find more.

  26. Hi Brian, Recently I have a doubt about the niche. My website is in spanish and I cover like 4 or 5 topics but I was wonder if is better make post about just one niche. What do you think ?
    Pd: Sorry for my english.

  27. Thanks Brian for that great suggestion! You actually just sparked an idea to make myself standout from my competition. Going to test this tomorrow.

  28. Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.

    For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)

  29. You have for sure given me some food for thought. I am not even sure who are influencers in my niche. I want to make a computer repair resource for people with broke computers. I’m going to have to spend sometime finding people who dominate that niche and seeing what they talk about.

    You have for sure flipped it. In the beginning I was only focused on the customer….now I am going to have to take a really hard look at the influencers.

    1. Glad to hear that, Patrick. You can definitely create content for your customer (nothing wrong with that). But, yeah, your influencers are important to. That’s the only way your customers will see all that content you created for them πŸ™‚

  30. Sorry, new to all of this…. I’m sure these are dumb questions but others new may be wondering the same…

    Can you give more examples of who influences are? Are they people with blogs, or heads of companies or content news sources, etc?

    Depending on who they are, why or how do they share your article…don’t they write for themselves and don’t republish or share other work? Just confused on how, why or what these influences share.

    Thank you!

    1. No worries, Michael. Those definitely aren’t dumb questions. I’d review some of the comments here. Lots of examples of influencers from all sorts of different niches.

      1. Thank you… I just don’t understand why a blogger who writes their own blog would share your blog post instead of one of their own? Like, they write a blog post about your blog post?

          1. Thanks. Sorry to be annoying… But, why would anyone do that? Aren’t they trying to get content to their site and not “yours.” For example, do you link to other posts? You’re an influencer, but I don’t see you linking to others?

          2. It happens every day Michael. If you take the time to read my stuff you’ll see that I link out all the time.

  31. Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

    1. You’re welcome, Lisa πŸ™‚

      Without knowing that space it’s hard for me to give you an educated answer. Because you know so much about the topic, I’m sure you could do really well in terms of traffic, but you may have to be creative with monetization.

  32. Great post again Brian
    There was a piece missing for me though until I read your reply to Joss’ comment above, in which you said ‘in most cases you can create content that appeals to influencers and potential clients’.
    On that basis – are you saying that the massive reach you’ll get from influencers sharing/linking to your stuff – both from social media and organic search – will help actual customers find your content in higher numbers – and this in turn then provides the increased conversions?
    Many thanks!
    Loz

    1. Thanks Loz.

      Yes, that’s exactly what I’m saying. Not only will the shares help more people find The Right Content, but the backlinks you get to The Right Content will boost the rankings of your customer-focused landing pages.

      1. Excellent – that’s what I thought πŸ™‚
        You’re turning the usual old marketing advice on its head here Brian – which is why this is such a great, thought-provoking blog.
        I’m just looking up to watch the ball sail past as you hit another home run πŸ™‚
        Cheers!
        Loz

  33. Thanks for the post, Brian. As a content writer and social media manager, my influencers are digital strategists and content marketers (including you!). Their topics range from SEO to social media marketing. One of my biggest questions is how to get my content in front of influencers in order for it to have the opportunity to be shared.

    1. You’re welcome, Cyla. I’d drill down further into those topics. For example, with social, what’s big right now. A network like Snapchat? A new tool? Measuring ROI. Once you have that in place you’ll get awesome results when you do get that content in front of them.

  34. Influences: Dog blogs, Dog book authors, TV Pet Shows
    Topics: Dog Health, Dog feeding, Dog training, Getting to know your dog,

  35. Hi Brian,
    Thanks for this helpful article.
    I read carefully you article in order to try to increase my organic traffic. This article help to understand that maybe, I may change my type of content. My site (https://www.prettychef.fr) is a a french recipe site. We provide simple but good looking recipes.
    My influencers : French recipe sites, great french recipe bloggers
    My topic : easy recipes
    What I didn’t understand in this article is, how to go step 3 to step 4? How to be shared by influencers?
    I also didn’t understand what is concretely a share trigger? Can you please explain me more?
    Thanks a lot !

    1. Thanks Marcus. I’m happy to help, but it does need to relate to what the post covered. Is there anything specific in there you have a question about?

  36. Visions is very good. I need to discuss this in more in order to apply this to my world – the industrial B2B. The public and a group of influential people much less.

  37. The diversity of readers commenting here is a testament to the quality of your blog. Thanks for all the work you put into it. Here’s my input:

    Influencers: venture capital bloggers, journalists, high-profile investors

    Topics: Trends in venture capital and funding deals, startups, hot industries(IoT, healthcare, etc.), incubators, “why we did X” and “how to X” (the latter two are very broad but reflect a lot of the content shared widely)

    1. Emily, so true. The Backlinko community is awesome.

      Looks good. And you hit the nail on the head with looking for content that’s already shared. That’s usually the sign of a topic influencers care about.

  38. Thanks Brian.
    Did you use Google News to identify the topics that your influencers cared about? If so, what specific signals stood out when you were sifting through all the news articles?

  39. Hi Brian,
    What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?

    1. Joe, that can also be a result of your site’s design, copywriting etc. Hard to say. If the traffic is coming from targeted keywords in Google, then the traffic is probably really good.

  40. Influencers: Website optimization, seo, digital marketing, social media, consultants

    Topics: traffic increase, organic search, website optimization techniques, social media presence, conversion tracking

      1. Thanks for the reply Brian. Love your work.

        When you say start with #3 with that topic in mind… do you mean pick two other topics then use #3 as follow up to those?

  41. Rock solid post, once again, Brian. Keep it up.
    Will be trying this method (along with your other methods) and let you know what comes from it.
    Influencers: K-12 bloggers, authors and speakers
    Topics: BYOD (Bring Your Own Device), smartphones/tablets being used in school, how to teach kids effectively with tech.

    The problem is getting the right people to share. This post ( https://www.kwikboost.com/7-reasons-students-allowed-use-cell-phones-school/ ) is getting us a bunch of traffic but a majority of the users are students. What do you recommend we do to get this content in the hands of the administrators/principals of schools?

  42. Hi Brian, brilliant article.
    Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.

    1. Thanks Kerstin. They’d share your content if you created something they cared about. They link to content all the time, why not yours?

      To answer your question, my SEO That Works course is my flagship and only course. Not sure what the content that gets results course is…

    1. Janice, actually Share Triggers work for any niche. So the Share Trigger would depend on what content you ultimately develop.

  43. Great article Brian, the only problem for me is that making an infographic seems to be such a huge task, it costs a couple hundred dollars and if it doesn’t take off and produce results that couple hundred dollars will hurt. I’d love to see how you figure out which infographics will work and how to make them.

    1. Thanks Lee. Don’t sweat the content format so much. In the example I mentioned, I went with an infographic because it made sense for that topic.

  44. Thank you for breaking this down Brian. I have been confused about the whole target your influencers tactic. Afterall, they are not my customer. Now I get it. If my influencers like…love…my content they will share with their massive audience which will bring them to my site.
    For me the tricky part is connecting with those influencers.
    Do you suggest emailing or tweeting my fabulous post? Or reaching out for a guest post request (long shot)? How exactly do we put our stuff in front of them?

    Thank you!

    1. You’re welcome, Sylvia. Yes, that’s exactly how it goes.

      To answer your question: it depends. Lots of different approaches can work. It depends on the influencer and the piece of content that you’re promoting.

  45. I want to help small businesses with their copywriting and email marketing

    influencers: Marketing bloggers, big companies (hubspot, unbounce,…), ecommerce sites
    topics: conversion rate optimization, email marketing, landing pages, increasing growth, ads

    one question I have is how do you balance creating content about popular topics with finding good keywords? You can write about popular topics but a lot of big companies (like copyblogger) have those keywords on lockdown.

    1. Sounds like a great list of influencers and topics, Robin.

      To answer your question: I sometimes start with influencer-friendly topics…and then find keywords around those topics. Sometimes I go the opposite route. Either way, I always keyword-optimize my content.

  46. incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.

    1. Samuel, I’d look beyond pure link building here. Link building is (obviously) awesome. But the first step is to get to know your influencers. For example, mommy blogs also tend to talk about gift giving, deals etc. Same with personal finance sites.

  47. As always, some good info. Thanks. This approach should really help with sites/blogs where traffic has hit a plateau. Trying to work up an approach for a cruise ship injury law firm…hoping to apply these tactics there.

  48. Hi Brian,
    Another great piece on SEO strategy, thank you Brian for your generosity and willingness to share such knowledge freely (I question why we need paid universities when there are people like yourself around sharing ACTIONABLE knowledge not just theoretical gobbledygook:)

    Just a quick question from me, would you mind sharing the prices for the SEO courses coming in much?

    Cheers

    1. Thanks Vincent. I guess the answer is that paid universities offer courses which can walk you through the process, step-by-step. To answer your question, it depends on the package you choose. I’ll send more info on that in the next few weeks πŸ™‚

      1. Thanks Brian.I can’t wait to get involved with the courses. The wealth of knowledge you have on SEO is amazing! Can’t imagine whats in the courses! Keep up the great work and sense of humor:)

  49. Brian,
    You’re the only “SEO’ blog that I read.
    What I realized after this article is that SEO tips/tricks have its place, but you need the “right” content first and foremost. Thanks so much!
    I’m stuck on the “right” content part. My target audience is moms who want to find time to do things that they want to do.

    Are my influencers productivity bloggers or mommy bloggers? I don’t which direction to skew my content?

    Thanks so much!!! I’m totally buying your course πŸ™‚

    1. Thanks Dottie πŸ™‚

      I think that both mommy bloggers and productivity bloggers would be influencers you’d want to consider targeting. However, I’d focus on one influencer group at a time. That way you can create content that speak to that specific group.

  50. Well, what can i say? You’ve always produced amazing, jaw-dropping content anytime you publish a post.

    I think with this post, you hit the nail right on it’s head. Every niche has an influencer who’s already doing well in that particular field and as an upcoming blogger in that niche, one should submit himself/herself to learn what these influencers actually love, blog about them, get the word out, then see the backlinks flowing in…

  51. Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!

    1. You’re welcome, Deborah. Exactly πŸ™‚
      If you find influential people in the health space that criticize the gluten free diet, content that proves them right could do really well.

  52. Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
    That was much more than you asked for… but to answer your question:
    Influencers: self-help bloggers, lifestyle design bloggers, , and psychological websites and blogs that focus on overcoming fears.
    Topics: overcoming fear of success, overcoming fear of failure, accomplishing goals.

    1. No worries, AJ. Happy to help.

      I’d definitely drill down into one of those topics (like getting over fears or starting a long-term travel journey). You may want to tailor that based on the topics you’ve listed here.

  53. I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.

    1. Thanks Francisco. I actually wouldn’t worry too much about consistency. I’ll talk more about that in the next video. But otherwise, it looks like you’re on the right track πŸ™‚

  54. Brian, I was looking you Keyword Research Guide, that is amazing and I’m learning a lot :D. But I have a doubt. Do you think is more difficult growing a website and make money with a site in spanish or is the same that a site in english?.

  55. Great post Brian. Close to what we talked about ‘Making Boring Stuff Interesting”, make it interesting to your influencers.

    Thanks for sharing. Pete

    1. Thanks Peter. That’s right. I like to create stuff that’s inherently interesting to influential people. If they love that topic, they’ll share it.

  56. Well, its indeed an awesome article, which covered the magic points of getting real traffic. Of course, those 4 steps are really useful in growing business.Thanks for sharing.

  57. Hey Brian,
    The big influencers in the life insurance niche are other insurance agents and insurance carriers (both are extremely hard to get to link to me). I think it’s easier to get links from Personal Finance bloggers. They talk a lot about how much life insurance you need, the right type, and a lot of them talk about how bad whole life insurance is.

  58. I am starting a blog on natural cures for psoriasis. I am a bit stuck, because there are not many psoriasis blogs with any big audiences, but I am guessing influencers might be other natural health blogs, paleo blogs, and maybe even acne blogs?

  59. Influencers: Travellers,Tourist, Travel and Food Blogs, Food Trip Lover, Businessman, Travel Agencies, OFW, Balikbayan
    Topics: Hotels,Restaurants,Tour Activities, Tourist Transportation

    Am I right with my influencers?

  60. My niche is about Asian food and recipes
    Influencers: Food blogs, chefs, homemakers who like to cook
    Topics: Asian food recipes, Asian cooking techniques.
    My target is to introduce Asian recipes and coking techniques to the westerners.
    Enjoy reading your post and learn so much. Thanks a lot!

    1. Sounds good, KP. You can also expand that to low carb bloggers, fitness sites etc. They’re always looking for healthy recipes and cooking techniques to share with their audience.

  61. This method really works. I got 10k shares on a piece of content I wrote following the exact same process, about meditation, even though my blog was less than 2months old. That piece of content alone generated me over 1500 new email subscribers.

    1. Rock on Giovanni! 10k shares and 1.5k subscribers is no joke. Very impressive. Thanks for sharing your experience with the rest of the Backlinko community.

  62. Brian, great post as usual.
    Question, that Info-graphic you did, how did you launch it and ensure that people link back to you when using it.. instead of just taking the image and posting it with no link.
    Also, wholesalegoldgroup.com must be one of your old websites then?
    BTW the site asked me for cloudflare captcha code to enter the site, is there a reason for that?

    1. Thanks Dean. It’s actually an old client. I stopped working with them a few years ago.

      To answer your question, there’s an art and science to that. But when you reach out with something influencers care about, they’ll have no issue using it and linking back to your site.

  63. I get all of this BUT how do you get your content with social currency to catch the Influencers eye when you are a little guy? Links?

    1. Jeff, I wouldn’t worry about being “a little guy”. I’ve used this approach for myself and with clients when we had absolutely zero following. As long as you create content that’s designed to appeal to your influencers, you can get your foot in the door. But that step comes later.

    1. I actually wouldn’t worry about that just yet. The key right now is simply to understand who they are and what they care about.

  64. Great post, Brian. Love your material. I’m operating within a niche in the mens fashion space. I have read many of your articles but struggle to find content within my space that’s performed extremely well. Do you have any recommendations for identifying ‘flat’ content within a niche and using it to create content that can has a broader reach?

    1. Thanks Micheal. I wouldn’t jump right into finding content just yet. Instead, I’d spend time studying the movers and shakers in the mens fashion space. Once you understand them, your content creation becomes a lot more clear (and effective).

  65. Hey really liked your post, it’s so much rich in content . So, i’m from brazil, and i want to know if have any trick or tip for me on my country… I want to know if your methods works to me here..

    Tks,

    1. Hi Asafe, this approach works in any language and in any country. I have students from all over the world that have found success with this approach.

  66. Hey Brian, knowledge bomb, as usual.
    However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?

    1. Thanks Clemence.

      There’s no guarantee that your content will be shared…even if it’s on a topic your influencers care about. But it increases the odds significantly.

      In my experience, the key is looking at your influencers like customers. Because, in a way, they’re customers of your content. Study them and the answers will bubble up.

  67. Hi Brian,
    Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
    Keep up the great work.
    Cheers
    Kim

    1. Thanks Kim.

      I’d still try to find some keywords that potential readers might search for. Those keywords might be super long tail (like “filming family movies”), but it’s better than no keywords at all πŸ™‚

  68. Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.

    1. Thanks πŸ™‚

      To answer your question, there aren’t top bloggers that write only about sheds. But there are literally hundreds in the closely-related home improvement and DIY space. So I’d study them and see what they care about. It may not be about sheds, but that’s OK. You can create some content on your site just for your influencers.

  69. Thanks for the great information. I would say that I need to re-write some of my articles, but what I sense from reading this is, I need to get my present content out there in a different way.

    1. No problem, Charlie. It’s possible to go back and rewrite your articles with your influencers in mind. Or you can start fresh. Up to you.

  70. Speaking of Social Trigger, I suggest “Click here to Tweet” feature in your awesome content. You could higlight a fact from a section in a box and add a “Click to tweet” butotn.
    It has to be one of the best ways to create that shareable bite-sized content from your write-up.

  71. Hi Brian,
    I run a Nutrition and Diet Blog and i get approx.500 a day. We provide free diet consulting but how can i increase more traffic and get more leads?

  72. Great job Brian. That’s a very important factor. Thanks for the useful post .I am working on SEO stratagies for my company and after reading your post, now i need to rethink about my stratagies. i will surely try to implement this thing. I am desperately looking forward about your new SEO material release.

    My question to you is, how do i find influential people(bloggers) related to my industry? we are in the field of geo-mapping and land surveying scanner, assecories manufacturing, sales & services. hope you visit to my website (www.kkgeosystem.com) and then able to reply me.

    1. Thanks Amit. Because the technology is high-tech, you may want to target technology blogs and journalists. I’d see what tech bloggers mention when they do talk about geo-mapping. Then tailor your content around that.

  73. You’re right again. There is a huge difference between “great content” and “right content”.
    After reading your post, I realize that the key is influencers share right content, but readers usually don’t.
    I’m focusing now in creating the right content. I’m sure it will work fine for my blogs.
    Thank you very much.

  74. Hi Brian,

    I must say that that was quite a deep learning for today and I’ll have to come back and read this post once more to really grasp everything.

    I can’t wait to enroll for your SEO that works training.

    Best regards
    Julius

  75. Hi Brian,

    great content! My name is Alexandra and I’m from Germany. My site is about public speaking and give presentation at work. I’m not really sure who the right influencers are. Career sites? Magazines? Entrepreneur blogs? What do you think? Thank you in advance!

  76. Thanks Brian,
    I actually had to read this post twice. But what a awesome piece of information. I like those share triggers a lot. Great for starting bloggers like me! I better start of great πŸ˜‰

  77. Today I learned new thing. It’s called “right content”. You’re true Brian, right content is better than great content. Thanks man!

  78. My website is niche specific re growing orchids and yet my traffic is almost NIL.
    Influencers: Home and Garden blogs and journalists that cover gardening specifically flowers.

    Topics: tips for gardening and growing beautiful flowers

    1. Sounds like a great start, Sandra. I’d spend some time drilling down into a specific angle for your topic. Maybe there’s a style of gardening for growing flowers that’s big right now? Or one that influencers tend to cover.

  79. No doubt great post brian as always..
    but I a have a query .. that how to contact influencer’s to let them know i have published something great and if they are intrested to link to it… I am in a relationship niche and it is hard time to find contacts …

    Regards

    1. Thanks Parth. There are a lot of factors that go into that. Like the niche, your content, the influencer etc. Hard to say without knowing the specifics. I’d just focus on finding the influencers at this stage of the game.

  80. Hi Brian,
    I love to read your all articles even if it be long article, because I can not control myself to read those to bottom.
    I read this article and it covered most of my confusion like find experts and influencers, I work for a client he does sell rfid tags for cylinder and for paring. Who would be influecers ?

    I still confuse about share triggers and would like to know more about in depth.

    Thanks & Regards,
    Umesh Singh

    1. Thanks Umesh. It’s hard for me to say without knowing that niche. You may even want to ask your client what blogs he reads.

  81. Thankyou Brian for your reply.. let see where I will get to.. I am using all your strategies.. you are my guru man… Love you keep up the awesome work …

    Last thing “YOU ARE KILLER” “YOU ROCK” πŸ™‚

    THANKS, ONCE AGAIN πŸ™‚

  82. I love this! This is exactly me. I started my own blog a year ago, and I didn’t realize how important influencers are. As Jon Morrow would say “they are the backroom guys that you’ve got to impress”. It’s sort of like the opening act to a big show, it’s done by guests.

    Although I’ve spent hours, sometimes even days working on a blog post, I would always wonder how I could get traffic. And what you said right here is exactly my problem, it’s not the content, it’s that there’s no one to read it. Social media barely works, but guest posting or somehow connecting with influencers is an excellent idea.

    Something I recently learned too is that we should literally legally “stalk” the influencers of our niche/topic. So when we have the chance to talk to them, we would sound much smarter.

    Great tips here, just what I needed Brian! Thanks πŸ˜€

    1. Thanks Nader. Leave it to Jon to say it best. He’s a living legend πŸ™‚
      Anyway, happy that my post could help give you some direction with your content marketing efforts.

  83. Brian, your seo tips keep me coming back for more. I would love to enroll in the seo that works class. Please make the price affordable.

  84. I recently started a website that provides free craft templates for kids that like to read from ages 3-8.

    Influencers: children craft blogs and parents that like to read and do arts and crafts with their children.

    Topics: Children activities. Kids crafts. Easy to make and affordable crafts.

    I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.

    Thanks Brian. Great post.

    1. That’s perfect, Pam. Great work.

      I definitely recommend pausing for a bit to tweak your approach. Let me know how it goes πŸ™‚

  85. My site is an ecommerce site specifically aprons. Not sure how I would go about looking for influencers. Thinking it would be:
    Influencers – Fashion Blogs, Home and Garden blogs
    Topics – ??

    1. I think cooking blogs would be a good fit. But yes, also fashion and home and garden blogs. Now I’d study exactly what topics one of those influential groups tend to cover.

    1. Emma, I’d study parenting blogs and see what topics they’re writing about right now. Is it health, nutrition, behavior?

  86. I once had a website where I wrote about all kind alternative treatments (massage, acupuncture …), and with a little outreach after the post went live that content was shared pretty well.

    Later on, I felt I ran out of topics and had a strong a feeling that I actually want write about wellness topics. It’s different now. Content is shared.

    In the first case, my content helped therapists and they shared that content on their social pages. Now, my content is liked to a few visitors who read my blog but it doesn’t get shared that well. I’m missing the point about creating content influencers would be willing to share. Right?

    1. Ion, I actually think you understand the point perfectly. It sounds like your first approach, with appealed to therapists, worked better for you.

  87. Great post, Brian.
    I love your four very actionable tips.
    Influencers for my personal development blog include Cheryl Richardson (Oprah-featured life coach), Maria Shriver, Glennon Doyle Martin, Iyanla Vanzant, Oprah (dare I say it?!) and others in the personal growth space.

    My question is…how do you get these influencers to even notice your content? You put social currency in your posts, but if your influencers aren’t following your blog (or Twitter, etc.), how do they even see it (so they can decide to share it)?
    Do you just send it to them? (And with so many followers, will they even see it?)
    Would love your thoughts on this…
    Thanks!
    Rachel

    1. Thanks Rachel. Awesome job identifying your influencers.

      The key right now is studying them and figuring out what they care about when it comes to personal growth. For example, what’s a hot topic in that space
      right now according to the influencers you identified.
      To answer your question: it’s hard to say in a blog comment because there’s a lot that goes into content promotion. But with the right approach, it’s doable (even if you don’t have a huge following).

      1. Thanks, Brian.
        Have you written a specific post on how to reach/market to influencers that you can refer me to or post here? (If not, maybe I’ve given you an idea for a new post!) πŸ™‚
        That will, of course, be my next Google search, but if you have a post on this topic to share, I’d love to read it…(and would be especially interested in learning how to do this when you don’t have a huge following yet…).

        1. No prob, Rachel. Actually I don’t have a post on that. But if you search for keywords that describe your space, Google tends to show you content written by influential authors.

  88. Hi Brian,

    Great post. Never thought of this before.

    How do I get in touch with the influencers so that they consider sharing my content? And what is the conversion like to them re using part of your content?

    Thanks very much!

    1. Thanks Josh.

      Great question. That’s a tricky one to answer because there are so many variables involved. For example, with some content you’d do outreach strategy X and with another you’d do outreach strategy Y. In either case, when you have content that appeals to influencers, your existing content promotion and link building strategies will work much better.

  89. Brian,
    Everyone says write for your audience, and you say write for your peers. Is this something you recommend doing on occasion for the links and social shares? Or, do both parties’ interests align well enough to always write for your peers?

    P.S. Killer intro!

    1. Thanks Ben. Good question. Ideally, you create content that appeals to both. The key is having a hook or angle in your customer-focused content that appeals to your influencers.

  90. Brian,
    Love reading your posts! Thanks for the great info. On my business: cosmetic surgery I feel the influences are individual patients who are very active on social media, as well as big name blogs and sites. How do you approach these ‘big’ sites to ask them to accept your content?

    1. Thanks Martin. It’s important to drill down into what your influencers care about before you start with promotion. That’s a mistake I used to make and it hurt me.

      For now I’d study the big name blogs you mentioned. What topics do they write about? What types of content do they already link to?

  91. I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.

    1. That is interesting, Robert. Sounds like a great product and that you’ll have no issues in the credibility department.

      The key will be to get the backing from influential health and fitness bloggers. That way they can spread your content far and wide for your customers to see it.

  92. Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure

  93. Great post, Brian! πŸ™‚

    The concept of “share triggers” is something I’ve been heavily researching lately! πŸ™‚ So I’ll be looking for your upcoming article about them!

    Oh.. and btw.. if you consider “tweetable quotes” one of the “share triggers” and you plan to talk about this strategy, I would really appreciate a tiny mention of my plugin TweetDis.com – I promise it’s cool! πŸ™‚
    (and there’s an affiliate program.. hint-hint πŸ™‚ )

    1. Thanks Tim. I think you’ll really like the video I’ve got coming out soon. It’ll break the entire process down πŸ™‚

  94. The idea of Share triggers is something that I never heard of Brian. Thanks so much for the advanced tips to drive traffic to websites.
    I always learn something new whenever I visit your blog and read your thoughtful posts.

    Keep them coming Brian.

  95. Hi Brian,
    Thanks for the great post as always! I especially liked the part about share triggers, and let’s face the truth here. As you said, most of the blogs online struggle with obtaining traffic.
    Do you think the same 4 step process could work for YouTube channels? I don’t see any reason for why it wouldn’t, but I’m not the SEO guru here. πŸ˜‰

    1. Ilya, you’re welcome πŸ™‚
      GREAT question. This approach works for any type of content, whether it’s a YouTube video, a podcast or a blog post.

  96. Brian every single time I read your articles I learn something new about SEO. I usually see Backlinko as one of the top sites on the search engines so it brings me back to you always lol, you guys are doing great! Thanks for sharing this man.

  97. Niche: Family Meal Planning & Virtual Cooking Classes
    Influencers: mom blogs, food blogs (not focused on meal planning), fitness websites.
    Content: Whole foods, clean eating, meal planning 101, Beginner’s guide to cooking.

  98. This was a great post to read. I’m on way to get more influencers share news about my startup. It’s great that you guys are sharing all your methods to help others succeed too. Thanks!

  99. STEP #1 to 4 are great and I have taken note of them but what about Step #5 ? How to inform your influencers about your content.
    1. Email- Most of the influencers are over burdened they can’t read every email.
    2. Comment on their facebook, G plus with a link! – looks like spam, hurt’s reputation.
    3. Tag on twitter- Looks awful.
    Problem is that Influencers link to influencers. It’s a hit and trial procedure.
    Never the less “Right content is Right content”
    I don’t have a professional blog but I’m going to have one in holistic fitness niche and I’m going to make a list of influencers whom I can influence πŸ˜‰
    Thanks.

    1. Paresh, there’s a lot that goes into Step #5….more than I can cover here. But trust me, all 3 of those strategies work if you know how to execute them πŸ™‚

  100. I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.

    1. Hi Kim, I prefer a mix. A lot of my best content goes on the blog. But a lot of it also goes exclusively to the email list. The problem with only putting great stuff in emails is the fact that it’s hard for them to go viral.

  101. So … I have been researching virality for my own blog and was actually reading through some of Milkman’s papers over the past few weeks. One of her conclusions in her paper “What Makes Online Content Viral?” is this:

    “In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting β€œinfluentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting β€œspecial” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

    She cites Watts’ paper which goes into more detail about what is wrong with the idea of targeting “influencers.” Watts basically argues that this idea is based mainly on anecdotes … there very little empirical evidence for it and there are good reasons not to believe it is true.

    The question I have is whether the advice you are giving in your first couple steps – that is, to identify the influencers in your niche and target your content towards what they care about – is based on research or your own experience or something else?

    1. Glad to hear you’re also reading some studies, Brad. Interesting stuff, right?

      That’s one area I disagree with Watts and Milkman on. I think that your content should craft contagious content based on general principles. But unless it has that “hook” for your influencers, it’s not going to get shared. That’s based on years of real world experience and testing.

    1. Hi Andrea, I’d look at productivity, career, and self improvement blogs. They love tips and tools that get quick results.

  102. Great step-by-step instructions, Brian. We actually tried your skyscraper technique in making content last year; but sadly forgot one crucial element: recording results. We’re going to do it again this year as I find that it was an effective and quick method for generating shareable ideas. Thanks a lot for always helping out!

  103. Influencers : Health care industry bloggers, people trying to lose weight, seeking information on some sexual health issues, everything related to any type of health.

    Topics : There are so many things and apparently everything has been covered by people around.

    So basically i have reached a dead end and very confused. exactly same situation as your nutrition site. I have many things but everything i am creating is very basic. πŸ™

    1. Hi Dyna, looks like you’re on the right track with your influencers. Now it’s time to find ONE topic a good chunk of your influencers tend to write
      about. You only need one to start with.

      1. Hey Brian,

        Thanks for the advise!!

        I think you are right. Rather then looking into everything i should just put my focus on one topic and start writing about it.

  104. Hi Brian,
    This has to be one article that really explains what it is to create content that is attractive to an influencer. I do have one question though. For example, about an infographic, how do you create one, put a para or two of content around it and then make it shareable?

    I mean, sure, you post that on the blog. And then share the links. How do you ensure the infographic brings you back traffic?

    1. Hey Mark. Thanks!

      When people publish the infographic on their site they link back to you. That gives you direct referral traffic and gives you a rankings bump.

      1. But I have also seen instances where the jpg is downloaded by them? In fact I read somewhere that most shares of an infographic happen with individual posts and not by linking back…

        Any way to battle that?

        1. I can only speak from (a lot) of personal experience with infographic marketing. 95%+ of the time, the person that embeds the infographic
          also links back.

  105. Great post, Brian. I lobe your focus on targeting influencers. Just like with your nutrition site, I have done everything right in the past but missed out on turning it into a success because I forgot about the human aspect.

  106. Hii Sir Brian,
    A special thanks goes to you for sharing these 4-Step Process to Get More Targeted Traffic. All these four step process seems like the optimized way of getting traffic which is really based on your true experience.

    Thank you so much for sharing this valuable article with us. I got one more useful article from this post “21 SEO Techniques You Can Use Today to Get More Search Engine Traffic”. Keep inspiring and helping us πŸ™‚

  107. Hey Brian,
    Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.

    Thanks Brian, for the inspiration.

    Kind regards,
    Randy Garcia.

    1. Thanks for your comment, Randy. Like you, I was close to giving up many, MANY times. Glad to hear you stuck with it too πŸ™‚

  108. Hey Brian,
    Great post. I will definitely keep these tips in mind.
    I have a sports and fitness blog. I believe my influencers would be things like Men’s health and Men’s fitness but I’m not quite sure how to figure out what they are care about. My thought was just to write about stuff I haven’t seen them talk about before. What would you suggest?

  109. Great insights ! I admit you are on the spot πŸ™‚ I landed here from Vero’s newsletter and I founded here exactly the post that engaged me: I bet it’s not coincidence πŸ™‚ So I ll be your next reader. πŸ˜‰

  110. Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?

  111. Great stuff, thanks for sharing Brian! I definitely need to incorporate this into our content strategy. Quick question – how do you decide which posts to add the bonus download opt-in to generate more leads? Is that something you add after you see a post doing really well in analytics or do you reserve for epic posts/ long lists only?

  112. It is great post Brian, however it is all about the niche of your work or business. I am running online dating and it is not content driven concept. so how do I implement your recipe in to my online dating site?

  113. This information hits the mark. β€œIf you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.

  114. Hey Brian,
    Fantastic information! We are in the online Cell Phone Buyback and Resell industry. There are only a few influencers I can think of/find that blog about this subject. Can you give any advice or ideas on who might be some great influencers to target for a cell phone buyback company?
    Thanks

  115. Brian…great content as always. Love the point that you need to create content that influencers will share that also benefits your readers…great tip!

  116. Make sense, but what exactly did you ask influencers in order them to share your content?
    I mean, if you have already article that they will like, how they supposed to find it?

    1. Eugene, it depends on the person. I have tested scripts that I use, but I used different ones in different situations for this particular campaign.

      1. Thanks for the reply, Brian, just this process a real hurdle for me, will be looking forward to hear anything in this topic:)

  117. Article was good, I got reminded of Jon loomer blog when i heard this term “Share trigger” he has used a twitter share plugin, which gives your ready content with links, to share on your twitter, i really liked that feature. but I would like to hear more …. how exactly we can use this share trigger on Ecom B2C websites

  118. Great article. I really like the part on Social Currency. This concept was new to me, but sounds quite easy to implement. Thanks

  119. Great tips! I had never thought of getting content shared in this way, that is some serious didactic thinking! Start with the goal, shares by influential people in your niche and figure out what will get them to share, brilliant. Now to implement it!

  120. Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
    While I was convinced that I wrote some great content, I just now realized that I wasn’t writing the RIGHT content. I just subscribed to your list and look forward to ALL of your training.

  121. I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.

  122. Hi Brian!
    Thanks for the awesome opportunity! May I also use your rare gift of seeing things in an unlooked-for perspective?
    Influencers: web design & web development blogs, IT geeks, marketing & social media people, data heads (often CTOs)
    Topics: web design, web development, startups, business growth.

  123. Hi Brian,
    Thanks for your post
    I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.

    Last point that you’ve mentioned is the Share Triggers, let me try in the latest post, and see how well it goes..
    If not we could make a deal to work with me and show me to drive more traffic ? Isn’t deal quite weird you ?

    Sorry it just the thoughts in my mind

    Siva

  124. Great Tips Brian.. !!

    The traffic generating methods that you mentioned above are really very compelling and truly can move us from “Oh Crap” to “Oh Yes” .

    I didn’t get your point to get to know what influencers care about. Can you please elaborate a little bit…!

  125. I really like the training on reaching out to influencers to share your content.

    I have a follow up question as I’m anticipating a challenge.

    Suppose you reach out to the influencer and they do like it and are willing to share it. I would anticipate that most would be more apt to just quickly tweet it or post it on their FB page, right? Getting someone to actually create content on their site with your link or edit their site content to include your link strikes me as a tall order.

    Is that not the case?

  126. As usual, a comprehensive and informative post Brian – I had a lot of fun reading this entry. Superb point about the influencers part – i never thought of that before, and I’m raring to try it out soon. However, I do believe you need to establish a connection with them first.

  127. Hey Brian what’s up, I wanted to thank you for the quality of the content you create, it has helped me so much that I cant even begin to quantify that.

    This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.

    I really love how you give details and inside information, regarding this article I think that the influencer part is going to help me get my “great” (skycraper) content ranked or at least I’m going to give a good fight.

    Thanks again for everything, I’m going to try and subscribe to your SEO course.

  128. Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.

    Influencers: Food Bloggers – molecular gastronomy bloggers
    topics: recipes – fast recipes – easy

  129. Hey Brian,
    Nice Article as the other ones. Just trying to do this steps to get more and more Search Traffic to my blog. Once Again thanks for sharing this article.

    -Akshit Wadhwa

  130. Wow, thanks for creating such a detailed post. I think your last tip is the most important. When I started adding share triggers to my posts, the traffic on my website exploded. The quality of the content I provided didn’t change, but it allowed more people to be able to see this content and benefit from it.
    I was brainstorming ways to improve my share triggers and continue to help my website traffic increase, especially on my newer sites. Do you think that a post needs to include a lot of quality graphics or photos to be shareable?

  131. Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help

  132. Hey Brian,
    Great post as always!
    I’m struggling though with how creating shareable content for infuences would make sense for some niches.
    For example. I’m looking to make a website that sells themes for Sharepoint sites (b2b space).

    Let’s say the site is themesforsharepoint.com…
    Would I create a blog on the site and then target the guys with blogs about using sharepoint, migrating your business to sharepoint etc.?

    If so, wouldn’t the content seem odd to appear on a sharepoint themes website? for example, a post on how to configure user access rights in Sharepoint 2013.

    Not sure I’m understanding this correctly in the context of my niche. Could you give me a pointer or two?

    Thanks much!

  133. Some good pointers here Brian and I realize that your site is always on the #1 page of Google for different traffic related keywords which really gives you the leadership edification to be followed here. This is very inspirational and I hope the best when I apply this to my site.
    Cheers mate.

  134. Hi Brian!
    Thanks for your purposeful post.
    I am going to build my blog in ‘mental health’ niche.
    So 1 thing is not clear to me – after creating useful, unique and actual content how should I make my niche influencers share my posts? Simply commenting their blogs with my links?

  135. Brian,
    Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.

    1. That’s awesome, Michael. Thanks for sharing your experience with everyone. Let me know how round 2 works out for you.

  136. I enjoyed reading your article. Indeed, what you describe is the things that are very important to create a successful blog. The things that I’ve actually read in another article.
    For example, about infuencer. Actually, I never read another article that discusses influencers. But, I did not realize that it was very important to bring traffic.
    Maybe it’s because of your article more interesting, detailed, and easy to implement. The important thing is perseverance.

  137. Tim Paige sent me here (he raved about you on Jan Koch’s WP Summit and listed you as #2 out of the top 3 best resources he’d recommend [LeadPages was #1] ).
    My target market is AEC (Architectural, Engineering, & Construction) Contractors who want to get federal contracts. (I’m a B2B model.) My products/services focus on creating systems, processes, and doing all the up front work that will prepare them to sell their capabilities & get the job.
    Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
    Topics (these are blog post and content ideas): 1) Top 3 Reasons Why You Need a Capability Statement, 2) Small Business Self-assessment Checklist, 3) Take These 5 Things with You to Your Next Business Development Appointment, 4) 7 Things You’re Doing Wrong to Get Government Contracts.

  138. Influencers : people related to computer programming, computers and technology stuff.
    I am new to blogging and 80% went over my head…
    What should I do..??

  139. Hi Brian, I love this article! On a complete unrelated note I was wondering if you could recommend a social sharing plugin for wordpress? I’m curios on which one you using:)

  140. I have a huge question that, if you anwer it, you would save my job.
    How to attract costumers to a industry that builds pallets racks, shelves, mezzanines, dividing panels and other stuff for logistics?
    We publish daily a post about some subjects into that group of persons. But this group is so small. How could I attact not only traffic but costumers?
    Thank you, Brian. I am using your tips but it’s hard.

  141. Hi Brian,
    Thank you for the article, some great tips. We make a product with about 60% of our customers being current or former military and their families. Any tips would be greatly appreciated.

    Influencers: Manufacturers of military coins, Woodworking blogs, Gift blogs

    Topics: Natural woods, challenge coins,

  142. Brian, your posts are always so detailed and fun to read! They are truly gems of the internet. Keep it up, a blog review of Backlinko is coming soon on my own blog!

  143. Ok Brian, Let me ask this question at the risk of sounding stupid!! I am very new to the blogging world and have been learning sooo much… it seems overwhelming.
    My blog is aimed at homemakers and at helping them through my experiences, sharing informative articles, product reviews. Do I really have hope?
    Who are my influencers? And how do I find out what they care about?

  144. Hello Brian, i just found your awesome blogs… i’ve been lost for years in SEO.

    i’m a graphic designer living in indonesia. i’m working to build my personal website on ‘Creative & Designs’ Niche…

    Your articles really open my mind, i’m going to read it bite by bite πŸ™‚

  145. My business: I just started a business site for my translation business
    Influencers: Not sure, language learning experts?
    topics: Language learning tips

    Actually Brian I just built up the site last week and haven’t really got any traffic at all, struggling with where to start. Can you please help me? We can work on a project for this, Cheers.

  146. Hi Brian.
    Great site. I found you through Flippa… And i’m glad I did.
    My WordPress Tutorial Video site has been ticking along just fine but it needs to do more. My content is aimed at total beginners, which of course don’t have blogs! You’ve really got me thinking on how to make some content for the big WordPress bloggers.

    Keep it up!

  147. Hi Brian,

    Great article! I learned a number of new strategies that can be applied immediately.

    My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?

    Looking forward to your reply!

  148. Hi Brian,

    Now i know why i never get more than 10000 visitor every month. On my site, i published wrong content one after another.

    My understanding was always based on writing content on a consistent basis and hope traffics lands on my site. Reading this fine post offer great hope to me to write great and correct content for my viewers.

    Thanks Brian for this insightful post how to increase website traffic.

  149. Brian, I would like to share you my experience with you. One of my website traffic was hardly 1000 visitors/Month. I post quality content and also share/viral through social media. Still I facing such problem. After reading your blog my mind is changed. Time has to come to change strategy for my website.

    Thanks for your blog. I will share my experience once my strategy is working with your blog.

    Cheers,
    Steven

  150. Good info, thanks! looks like I have a long way to go, promoting getting some interesting stuff out there for influential people relating to Australian timber may be a bit tricky though…

  151. Would this work for ecommerce websites as well. I’m getting a lot of traffic but they never convert. If it carries on at this rate I’m going to have to close shop. In the last 90 days I’ve had 811 visitors, 714 uniques and no sales! Do you have any guides on how to increase sales or conversions when it comes to ecommerce?

  152. Hi Brian… It’s Brian here lol!

    Wonderful blog post. Your content is always a pleasure to read.

    I’m building a new site in the spiritual growth niche.

    Influencers: bloggers, forums, authors and speakers, mainstream media, niche magazines, social profiles (pinterest, tumblr, etc).

    Topics they want to see: I need to research more as its a broad area but the site is more new age (like Hay House books).

    Any pointers?

    Also, what did you do to trigger the initial bout of sharing – just go nuts and email all the influencers? Whats the best approach? I need a step 5 πŸ™‚

    Thanks again!
    Brian

  153. Influencers: People who struggle in productivity during office work.

    Topics: Increase productivity at work, avoid procrastination,chrome extension to increase productivity.

    We create a web app called Laterbox.

  154. Hi Brian,

    We are a B2B business and provide Physical education & Sports training to schools. So,,

    Field or niche – PE
    End customers – Decision makers in Schools who will buy the services for the school. Obviously the services should benefit the children and in turn the parents who are paying the school
    Influencers – Sports stars, Educationists etc. Can it be parents of children who are benefiting from our services?

    Are there any other influencers we should be looking at?
    What topics would appeal to them?

    Thanks

  155. Most SEO tutorials I find are for blogs, what about people who don’t have a blog, but just a website like mine for example, which is a link shortener, I have no need for a blog on it, because its main goal is just to shorten links or have people make accounts so that they can put a password on a short link so that only certain people can visit it.

    But I can’t find any tutorials about promoting a normal website, not a blog, so can you help me with that?

    1. Start a blog. πŸ™‚

      Seriously, what would differentiate your site from all the other link shorteners out there, like TinyUrl, Bitly, Snipr, etc.? A bit of web copy telling why it’s better isn’t going to do anything to differentiate you for SEO purposes.

      Bottom line — you need content. You need authoritative content. You need fresh content. Call it what you want, but that’s basically what a blog is.

  156. Hi Brian,
    Another great post mate.The idea of producing content with the influencer in mind has never occurred to me.I have tried getting my work in front of them but without the focus you describe in this post.
    I will give this a try on my very next post.
    Thanks for the awesome tips,
    Scott

  157. Hi Brian – Great article indeed. After reading this, I guess I will just get started identifying key influencers and finding out what they care about.

  158. Do you use any kind of shareable pull quotes plugin, e.g., PullQuote, Real Tidbits, etc.? Seems like that would really help make the most out of your Share Triggers.

  159. Some really excellent insights and tips here Brian.

    I run a digital agency and this is what I have in terms of influencers and topics.

    Influencers: Web design and development blogs, influential developers/designers, popular published writers on web development/design (ebooks/print) and influential podcasters.

    Topics: Huge topics area so need to do further research tomorrow. ;-P

  160. Very true, I think many people mistake great content as factual, accurate content, but the truth is content is only good if it provides the reader with what he or she is looking for.

  161. I really liked the article. It was an easy to understand, concise piece. Im just wondering if there is any hope for my niche. We sell hair extensions but I get more sales and contact from ebay than my site…im going to start writing more content and implement your tips and see what happens..

  162. Hello Brian,

    Thanks for sharing. I read your longtail book and I love it.

    I’m starting a new project and I need to know: What if you do if you want to enter in “Instagram Service? (to help people in Instagram – creating a brand, publishes and get more follower).

    To start your ‘agency’, would you start doing SEO or maybe Ads?

    Thanks for everything!

  163. I’ve read many different articles about increasing website/blog traffic, but this one is actually really helpful. Full of useful information and easy to understand (even for me as non-native english speaker). Therefore… well done! πŸ™‚

  164. Hey Brian,

    I love every tip I get here on backlinko.

    I’ve learned a lot from you but I struggle to find influencers in my niche (making money online).

    Any ideas? I was considering to get influencers such as your site and other SEO and traffic generating related sites.

    What’s your thought on that?

    Thanks,

    Esteban

  165. Hi Brian!

    Just wanted to tell you that i love your website and the way your explain things!

    I want to create a travel website with tips from locals, according to you, what would be my influencers? Travelers?

    Cheers,

    Sylvain

  166. Hey Brian,
    This was the most direct post I’ve ever seen in all the marketing blogs I follow. You’re awesome! You know i keeps on getting confused with all the different strategies like I can do it all at once. But you’re the only one who shared a simple technique that can get a lot of traffic. 4 simple steps to get the big guys to promote for you.

    Thanks,
    Mayank

  167. Brian, This is fantastic information!
    I’m working on improving web traffic and social awareness on our site..and the social triggers are money!
    Regarding the “influential people” in our niche…these individuals (the majority of them) dont have a web presence (based on my research) so this is how we want to separate our self and create content but tapping into these influencer’s will give us more credibility.
    Will need to work more on the type on content we put out

  168. Great info Brian, I recently got my blog started up and I’m in somewhat of the same niche as you. It’s all about building, scaling, and then vacationing πŸ™‚
    I am curious tho, what’s your front end offer price and your top backend offer price?
    I’ll be writing a post on scaling soon, and I’d like to get your opinion on the post with you before publishing, sound good?

  169. Great post Brian, thank you! On the topic of share triggers, I have been interested in the “tweet this” feature some people put in their posts that allow them to easily tweet a pull quote. Have you had any experience with those? If so, was it effective?

  170. Hey Brian, thanks for the extraordinary past. You solve the most difficult problem of online business owners. Without traffic, your website is nothing. Doesn’t matter how attractive it is. Body without soul and website without traffic are meaningless. But yeah, as you said, patient is everything.

  171. Hey Brian,
    Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
    I hope you reply!

    Greets,
    Douwe

  172. Great post Brian, I’m one of the many who struggle to generate traffic… but I won’t give up hope just yet!!

    Thanks for sharing your insights. It’s time for me to take what you’ve laid out in this article and fix my blogging/traffic strategy.

  173. Hi Brian,
    influencers outreach, awesome way to get traffic and build new connections.
    I find blogging communities another way to reach new people within your niche.
    I use them often to share my content and build new circles.

    Thanks for the insights, Brian.

  174. Great tips Brian. Some time we need some valuable information to get accomplish the whole work in the right way. The only motivators share this inspirational post. Thanks again Mate πŸ™‚

  175. All I can say is WOW and WOW. I was doing research for my new ebook when I stumbled across your site and landed on this page, got my attention from the first sentence and now I want to read all your posts. What the heck ebook can wait reading your posts can not.

  176. I am doing ratchet straps and webbing sales, my idea as below:
    Influencers: Tie down webbing or cargo system blogger
    Topics: 5 Surprising Uses for Ratchet Straps
    As I check form buzzsum, the share number is low , is it mean I can put the effort to optimize this topic and promote this article ?

    Thanks

  177. Hi Brian,

    You said it well “there is a big difference in creating great content and creating the right content”.

    That’s something worthy of taking close to heart and always to remember when writing my next post.

    People don’t search for great content, they search for information that’s useful, one that provide practical solution to their problem.

    This is where we need to find the balance in creating the right content that not only appeal to influencers but also serve the needs of our most targets audience.

    Thanks for sharing your knowledge with us, Brian.

  178. Thanks for this Brian.
    Store: Beard care products (natural beard oil, balm, wash, soap)
    Influencers: Style expert bloggers, men fashion bloggers
    Topics: How to grow a beard for winter, 5 tips on grooming your beard.
    Current Web stats: Really bad
    Sales: Even worse!

  179. In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?

  180. I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.

    So if I sell products for fundraisers to sell, how could I stand out and get attention from not just customers? Or should I scrap the idea and go for selling “ladders” πŸ™‚

    Great post!

  181. Hi Brian,

    Thanks for the great read, I have recently built my personal website showcasing my resume and portfolio since I am looking to land my next dream job. For this I want to generate relevant traffic from hiring managers in my domain (e.g. people looking to hire DBAs or professional services consultants and so forth).

    Based on your article and the aforementioned details, could you please advise who can be my potential influencers (technical recruiters maybe?) Any pointers in this direction would be much appreciated.

    Regards,
    Muhammad Usman

  182. Great post as usual Brian. I just have a question (maybe it’s because i speak french) but i don’t understand what you men by “Finally, Add Share Triggers (This Is the Secret Sauce)”.

    What exactly are the share triggers you’re talking about?

    Thanks!

  183. Awesome content. Was sent this as a link by the guys who handle our SEO. Now I see what they’re talking about. Hoping we can carve out some time to commit to marketing like this (which is different than what we’d been doing). Appreciate the info.

  184. Influencers: Blogging Platform,Entrepreneurship, How to create a blog and Marketing.

    Thanks for this tips and i will do follow it. I will apply it to my website and blog. Thank you so much and keep on helping.

  185. Great post, Brian! Your articles are always super helpful, insightful, and inspiring.

    I work in inbound marketing, so as you can imagine, there are plenty of sites to target. The issue for me now is to narrow down a “nicher” niche and decide what I really want to target.

    You’ve definitely got me thinking more strategically, though. Thanks!

  186. Thanks Brian,

    This is brilliant, my influencers are wedding bloggers, planners and high end stores/magazines. There is a lot of emphasis on trends and seasons. I am going to go through their content and identify areas I can work on.

    I run an award winning wedding stationery business and yet still I am only seeing 500-700 visits to my site per month.

    Thank you for your advice

  187. I am an starter online vintage and fashion blog. My influencers are stylists, fashion bloggers, fashion journalists. Knowing what influences them will hopefully gain traffic to my site. My traffic is Flat, and my content is great. More and MORE research in my field to be had!

  188. I really like that you ask your new subscribers a question, I do something similar and I’m amazed by how many people reply – it really starts conversations! I’m already getting some ideas for topics that influencers in my niche would find extremely useful.

  189. Thanks for the post this was super helpful as I am just starting out!
    Influencers: personal trainers, healthy lifestyles , fitness stars on Instagram or other platforms
    Topics: improving focus, building muscle, healthy tips, ways to loose fat gain muscle

  190. Thank you for the tips, Brian. I am trying to work on crafting blog topics around my target audience’s interests but also around the interests of those within my community. In other words, I think there are other topics that would drive traffic to my site unrelated to photography altogether.

  191. Hi Brian, Again a terrific blog written by you. I love your approach to increase traffic for a website. I have tried your sky scrapper technique as well and got good results. When I have started using your technique then I had only 5-6000 page views per month. Now I am getting more than 70K page views per month in just 2 months.

    Keep sharing such a informative and helpful content always !

    Thanks
    God bless you πŸ™‚

  192. Good read and thanks for the ideas. One quick question though : How do you spot these influencers in the general entertainment / viral content niche? It seems like these type of sites just post their content online and try to get it viral rather than ranking it on the big G.

    Would love some input on this thanks!
    John

  193. Hey Brian,

    Awesome post first time here. Great information I will be back for more.

    I have a hotel/flight booking site.

    I am struggling to try and figure out what influencers and topics they talk about.

    Any help or guidance on where to lookg would be awesome.

    Thanks,

    Darren

  194. Great tips thank you for sharing.
    If I may ask, I have recently launched a classified ads website operating in Australia only. Now, for example a restaurant can create content around food, a flower shop around flowers etc..
    Being a classified ads website, what kind of content could I create for the user of the website?
    Any reply will be highly appreciated:)

  195. Great Post Brian,

    For a newbie like me, this post is definitely a great starting point.

    I run a travel blogging app called Firaa.me
    Influencers : Travel Bloggers, Tech Bloggers, Adventure Junkies

    Currently getting only about 500 visits per month πŸ™
    With your post’s help, I hope I will be able to generate a good amount of interest in the influencers.

  196. I knew it! Your last paragraph is certainly the share trigger you were talking about. Because it make people like me agitated to comment on this post ^^

  197. your content look like philosophy only. like someone saint is flowing there knowledge. i know longer articles are good for SEO but longer means not like insert your whole life story in one book.
    it could be simple, step by step. 90% word of your blog is just time pass.

    for eg.
    in my way -: pls give me a cup of coffee.

    in your word-:
    hey, 1st go to the coffee shop. see who is there and what he is doing.
    see how many people are drinking coffee. which coffee are selling more. after that tell waiter to give a coffee with x% of X and Y% of y.

    baap re.. πŸ™‚

  198. Hi Brian,

    Loved your article! I want to hit the music apparel niche but to know avail. Would really appreciate your expertise. Do u have any tips to get me started at least? Thanks in advance.

  199. This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

  200. Once I identify the influencers in my niche and create the right content, how or what do I do for the influencers to look or find that content.

    what is the best way to create the content, a text or a graph.

  201. Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

  202. Why are all your articles so long winded? I’ve yet to be able to read enough of one to get anything of value out of it. Ever thought of getting to the point?

  203. Thanks for the suggestions. They make sense. I think our market, geodes and rockhounding is so specific that it’s hard the right audience. But I do like your suggestions about posting the right content, not just great content, so am going to think about that point especially.

  204. Great post and thank you Brian. Every time i get great tips. I hope your advice it will work.

    What do you recommend in terms of promoting the content to reach most of people?
    Thank you, again

  205. Hello Brian,
    I’m new to SEO, and your article would definitely help me to gain more traffic to my blog. By the way, does Social Media (I mean the social share buttons like Facebook, Twitter) a part of the Share Triggers that you are talking about?
    Anyway, thanks for sharing this!

  206. Influencers: DIY projects, Home and Garden Bloggers, Do it yourself enthusiasts, re-purpose instead of new bloggers, DIY bloggers

    Topics: video “HOW TO PROJECTS” on building your own furniture, Rustic and Re-purposed furniture, Lighting, and Home Decor, free plans to build coffee tables, side tables, home office desk etc.

    Hey Brian,
    I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian

  207. Nice post. But here’s something to think of…

    If you’re building traffic on a lesser popular niche with that strategy, I believe you’ll achieve your goal fast and easy. In that small market you can offer something big. People will like you can traffic will come pouring.

    But what if you’re competing in a highly popular niche? Starting from ground zero, you’re aiming to level with older sites operated by giants with already sufficient influencers working willingly for them.

    Things won’t be at all easy… Don’t you think?

  208. Thank you for this article!
    How would you go about finding influencers in your industry, and looking up what kinds of things they are talking about (besides reading their blogs and social media)?

  209. In our opinion, the only way to generate more traffic is to flood the Internet with backlinks that leads to the site where you want visitors.
    This is the only proven method that really works, and all other means are just never guaranteed.

  210. Hi Brian, thank you for this insightful post! my site is for a fencing company, like fence contractor. perhaps influencers in this instance would be the companies who produce the various fencing material. Also security companies, as fencing is a security/safety measure.

  211. Great info Brian. In my case, Influencers: Seasoned Network Marketers’ videos and Blogs. Topics: Attraction marketing, lead generation technique, Facebook Marketing, etc. I also like the Social Currency trigger concept you spoke about. Very good idea, I’m gonna start implementing it immediately on my blog as well.

  212. Hi Brian, Adding a simple utility of social login also helps in attracting traffic indirectly, as it will be beneficial for visitors to use their social accounts for logging-in. So every time someone wants to get something they will remember or probably bookmark that site with such utility, thus spreading a word to others.

  213. Hi, Brian!

    My website is an Australian business/club directory (like White Pages or Yelp). So I think my influencers would be successful businessmen or clubs such as Australian Business Network.

    So now the next step is to find a right content that they would care about, right? I apologize if I may seem stupid by asking this.

  214. Hey Brian,

    Great article. I’m always looking to narrow down my target audience and get more influencers to share my content. I like the idea of Social Currency because we all want to be trustworthy, build and maintain a great reputation. This is one reason why influencers are influencers because they become the “go to” person for valuable content.

    Thanks for the share Brian! Have a great week!

  215. Brian,

    Great article! We sell Luxury Party Collections ‘In a Box’ that includes everything someone could need to throw a cocktail party for up to 48 Guests. Beyond that, we provide recipes, shopping lists, and text and email reminders so that the host/hostess can throw an incredible party without stress.

    We’ve reached out to several editors from magazines, event planners, and lifestyle blogs to try to get “picked up” by an influencer. Are we missing a segment of influencers that we should be reaching out to? Any suggestion you can provide is helpful!

  216. Great article, Brian! I think I am gonna make changes on my website based on what you said above. However, could you tell me more where I can find the influencer? It seems to be a real toll.

  217. Hi!

    Influencers: horse show industry. Hunter/jumper. I am honestly having trouble coming up with specific sources. (I am very new to this)

    Topics: preparing for the show, ease of preparation, being connected to those who work for you, ease of making payment to workers, horse show braiding.

    I am just starting out with this website. I already have some subscribers, but always need more.

  218. New online retailer. Loved the ideas about share triggers. It clicked! (pardon the pun). I used the phrase #tacotuesday for some taco socks and added new subscribers, and had people sharing and tagging their friends.

  219. influences:
    1.Mindful.org
    2.Small mindfulness blogs around the web
    3.mbg.com
    4.related topic on mindfulness in huge websites like cnn etc.

    What they care about:
    new and original content they makes them look ‘good’ and authoritative usually involves the importance of being mindful

    Great article thank you Brian – I will implement asap!

  220. Thanks for this article, Brian. We’re targeting new restaurants that need logo design in Vancouver (or those that need a rebrand). We’re writing for them to build ourselves as an authority but maybe are going over their heads? Their influencers would be foodie / food blogs and local online ‘magazines’ we think.

  221. Great read, Brian, thanks! I’m new to the sales team at a cloud consulting company. We have great content for our users, but our traffic tells me you’re right. There seems to be so many influencers in my industry..guess I need to do some homework!

  222. Hi Brian,
    Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

  223. Fantastic. Thanks very much this got me thinking how to grow my audience. It makes so much sense! This really got my brain juices flowing now.

  224. I teach a self-defense course. Influential bloggers and journalists in my niche might be writing about self-defense, general fitness, or survivalist topics. Am I wrong to take so many different directions?

  225. Wow, great information!
    But what happen if I can’t find any good keywords in the subject which influencers care about?

  226. Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

  227. Hi Brian,

    My comment might seem very poor, but I run an e-commerce site where we sell all kind of horeca machines & products.
    I think my influencers should be food blogs, to be honnest I am new to SEO.
    And still trying to learn & find my way.

  228. Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.

  229. This is helpful information! I own two blogging sites which I have been trying to increase traffic to, and I may have been targeting the wrong audiences. I look at google analytics and look at the bounce rates, which means people do not hang around too long. so something has to change, which is where I post my sites.

  230. Brian, you are the King of Search (and traffic, and conversions). See, it’s not like I didn’t know that before; in fact, anytime I saw your content, whether it was a YouTube video, or a Blog Post, or even a Guest Post, I was on it!

    But something funny happened to me today. I was scanning Google’s Search Results for my keyword, looking for where I stood in the organic results (my site is brand new). And there you were, miles ahead of me in the SERPS for a keyword that you weren’t even targeting! (trust me)

    Well, that revelation was a stark wake up call for me to truly get on my ballgame. I learned two things from this experience: 1) I MUST improve my SEO game, & 2) you sir, are truly the King Of Search.

    Bravo!

  231. Hi Brian,
    I really got lot of information here to learn. Info-graphic is very new things I learned.
    Many thanks to share with us. Please continue more information like this depth.

  232. Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.

  233. Thanks for the valuable content Brian. My question is, so the idea is that influencers will pick up on your material based on its content value and relatability to what they themselves are trying to achieve/put out there? Or do you need to approach them with your material from time to time?
    Hope I’ve explained myself correctly here πŸ™‚
    Look forward to your answer!

  234. Great article Brian. I continue to find myself returning to it as a reference. Figured I owed you a thank you by now, so thanks. In fact you have a ton of really stellar info on your site that I check out regularly. Keep the great content coming!

    Derek

  235. Hey Brian!
    What a great article. This is just what I needed to uplevel my skills. I plan to use this strategy in the next post.
    I already started working on your skyscraper technique which makes total sense to me. It was a big ah-ha moment!
    thanks again for the great insights you always give.
    Lisa