What is YouTube
YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.
Why is YouTube
Simply put: YouTube (and video in general) is already huge. And it’s getting bigger by the day.
Just look at some of these recent stats and figures:
After seeing these stats, it should come as no surprise that more and more companies are including YouTube as part of their digital marketing strategy.
That’s partly because YouTube as a platform is growing insanely fast. But it’s also because video is an extremely powerful medium.
If you compare the emotional impact of a video vs. a wall of text… there’s really no comparison.
When someone sees your brand on YouTube, it’s significantly more memorable than reading a blog post or seeing a text-based ad.
The Truth About YouTube Marketing
Yes, YouTube is an opportunity to get more traffic and customers.
But it’s not untapped.
In fact, YouTube can be a very competitive place. Which means you can’t just start uploading videos and expect to see results. In fact, countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.
The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.
When you publish amazing SEO-optimized videos, you can find yourself with an audience of raving fans… and a pipeline of traffic back to your website.
Want to You Succeed With YouTube Marketing?
So how do you get the most out of YouTube… and video marketing in general? The resources on this page will help you. They contain battle-tested tips, techniques and strategies that are working right now.