All

We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosting impact site loading speed. Our data revealed some very interesting (and surprising) insights.

We analyzed 4 million Google search results to better understand the organic click-through rate. First, we analyzed CTR data across 1,312,881 pages and 12,166,560 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from Semrush, we were able to get CTR data from several different Google Search Console accounts. So without further ado, let’s see the results.

This is a complete conversion rate optimization (CRO) guide updated for 2024. You’ll learn: How to convert first-time visitors into customers How to audit your site to figure out where you’re leaking revenue How to build high-converting landing pages How to optimize Ecommerce sites How to run A/B tests like a pro How to run customer research so you write copy that converts In short, if you want to get more leads, sales, and signups, you’ll love this guide.

We analyzed 12 million outreach emails to answer the question: What’s working in the world of email outreach right now? We looked at subject lines. We looked at personalization. We even looked at follow-up sequences. Along with our data partner for this study, Pitchbox, we uncovered a number of interesting findings.

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to share what we discovered.