The Backlinko SEO Blog by Brian Dean

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How People Use Google Search (New User Behavior Study)

Brian Dean

by Brian Dean · Updated Aug. 20, 2020

How people use Google search – Blog banner

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs.

Specifically, we investigated:

  • How many people click on ads vs organic results
  • Percentage of clicks go to local, video and Google Shopping
  • Average search session length
  • Number of users that make it to the bottom of the first page
  • Lots more

And now it’s time to share what we discovered.

17 Advanced SEO Techniques for 2020

Brian Dean

by Brian Dean · Updated Aug. 11, 2020

17 advanced SEO strategies for 2020 – Blog banner

This is a list of 17 advanced SEO strategies, techniques and tactics.

In fact, these strategies have helped my site bring in 350,973 visitors per month from Google.

So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list.

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7 Advanced Content Promotion Strategies for 2019
7 Advanced Content Promotion Strategies for 2019
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SEO Marketing Hub 2.0

I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0.

We launched SEO Marketing Hub 1.0 last year.

Since then, we’ve made hundreds of edits, additions, improvements and updates.

This updated free resource library now covers over 41 key topics — including Schema, sitemaps, SEO software, content audits, link bait, SEO best practices, and lots more.

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How to Rank #1 in Google (New Step-by-Step Case Study)
How to Rank #1 in Google (New Step-by-Step Case Study)
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