Snapchat Demographic Stats: How Many People Use Snapchat?
by Brian Dean · Updated Mar. 18, 2024
Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months.
A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.
Today, Snapchat has more than 414 million daily active users around the globe. Snapchat reported $4.61 billion in revenue in 2023, up from $2.5 billion in 2020.