In recent years, podcasts have taken the digital world by storm.
With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience.
To put it into perspective, there are currently over 5 million podcasts in the world, boasting over 70 million episodes between them. Crazy right?
In this guide, I’ll give you some fascinating stats about:
- Podcast growth
- Popular platforms
- The number of listeners in different countries
- Popular genres
- Podcast channels
- And podcast ad revenue.