How to Get Backlinks With Guestographics
Close
Free Guide: The Definitive Guide to SEO in 2020
Proven strategies to help you get higher rankings in 2020.
Get the free guide now
SEO This Year (exit intent)

How to Get Backlinks With Guestographics

Brian Dean

by Brian Dean Β· Updated Aug. 01, 2016

How to Get Backlinks With Guestographics

What’s the secret to getting authority links?

It’s not an easy question to answer.

But you probably know other people that are able to generate backlinks to just about everything that they publish.

How do they do it? Do they know some link building secret that you don’t?

Actually, yes, they do!

It may happen behind the scenes, but some people know how to get backlinks with ease.

I’m one of those people πŸ™‚

And today I’m going to show you one of my favorite SEO strategies of all time: the Guestographic Method.

What Makes People Link To Other Sites?

As someone that’s sent thousands of link request emails, I can tell you that there’s a simple link building formula that works every time:

Great Content + Targeted Outreach + Added Value = Links

The first two parts of my little formula are pretty straightforward: publish great stuff and get it in front of the right people.

And that’s what most people do: they email hundreds of people, hoping that SOMEONE will link to them.

Sure, you can get a few backlinks that way…

…but you can easily double or triple your conversion rate by adding some value to the mix.

Link Building With Guestographics: A Mini-Case Study

Adding value is what the Guestographic Method is all about.

What is it?

It’s a link building technique that uses infographics in a new way.

Instead of publishing an infographic and begging other people to share it, you’re enticing them to publish it on their site…

…with a little bribe.

To show you how well this works, let me show you the results after using this technique with my on-page SEO infographic.

First, here’s the massive increase in referring domains pointing to that page:

Referring Domains

And organic search traffic to that page increased 175.59% vs. the previous month:

The page bounces between the 2nd and 3rdΒ spots for the keyword, on page SEO:

In short, it works.

How to Get Backlinks Using Guestographics: 5 Simple Steps

The Guestographic Method couldn’t be easier.

Here are the five steps:

Step 1: Post an infographic on your site

Step 2: Find sites that write about your infographic’s topic

Step 3: Show them your infographic

Step 4: Offer them unique content (“the bribe”)

Step 5: Get your contextual backlinks

Let me show you each step in more detail…

Step 1: Publish an Awesome Infographic

There’s no shortcut here:

If you want people to share your infographic, it has to be good.

Fortunately, you don’t need a 6-figure marketing budget. In fact, my on-page SEO infographic only cost me $250.

Yes, the design is REALLY important.

But design is only ONE part of an infographic’s success.

So what really matters?

Actually, my upcoming premium SEO training course will teach you how to execute an infographic marketing campaign from scratch.

But I’ll show you some of the important points here to get you started.

1. A “Freshly Relevant” Topic

You need to pick a topic that’s what I like to call: “Freshly Relevant”.

Let me explain…

In my case, I noticed that people were publishing articles about on-page SEO every week…but they rehashed the same advice from 2003.

That told me that there was lots of demand for the topic…but no up-to-date content to meet that demand.

Another example:

Whenever a new social media network blows up, someone quickly bangs out an infographic about that network.

I’ve found that these infographics ALWAYS get a tidal wave of social shares, referral traffic, and backlinks.

Here’s one of the first infographics about Pinterest:

Not a bad design. But not amazing, either.

Now check out the link profile of the page that published it:

How could this be?

The authors of this infographic took a topic that gets a ton of attention (social media), but added a fresh twist (a new social media network).

And bingo! 173 referring domains.

2. Great Information (But Not Too Much)

You can look at an infographic like a visual blog post: the better the content, the better it performs.

So make sure that you’re VERY selective about what you include.

Neil Patel, who has published over 75 infographics, recommends that infographics should have no more than 7-10 data points.

This may not seem like a lot (because it isn’t).

And that’s the point: an infographic with 50 bits of data is hard to digest.

But a tightly-focused infographic that covers the most important info is really easy to remember.

And “easy to remember” means that it’s more likely to get shared and linked to.

You can easily find infographic data at Visual.ly. Just search for infographics that have already covered your topic:

And sort by views or favorites:

And see if there’s any infographic ideas you can use:

(Obviously you should cite the infographics you use in the sources area of your infographic)

You can do the same thing using Pinterest:

3. Logical Layout

Not to turn this post into a graphic design 101 class, but there’s a BIG difference between design and layout.

And I see a lot of great infographics fail because they focus too much on design.

Here’s the difference:

Layout: How you organize and present the information (“the wireframe”).

Design: How the information looks.

Make sure that your layout:

  • Has the best content at the top
  • Has plenty of empty space (easier to read)
  • Organizes the info as a “story” (top=Pinterest is really popular!, bottom=How to get traffic from it)

Step 2: Simple (But Effective) Link ProspectingΒ 

Now that you have your infographic published on your site, it’s time to find your link targets.

With my infographic, I was looking for sites that had already published content about on-page SEO.

To find them, I just searched Google for things like “on page SEO”, “on page seo tips” and anything else that Google Suggest came up with:

Another example: if you had a site about gluten free cooking, you could search for things like “gluten free baking”, “gluten free recipes” etc.

Easy, right?

Step 3: Show Them Your Infographic

When I found a site in the results that looked promising, I sent them this email (yes, this is the actual email I sent out).

Here’s why this script worked really well for me:

  • Personalized: includes their name and site name
  • Short: less than 90 words
  • Soft sell: only asks if they want to see the infographic

Step 4: Bribe Your Prospects With Free Content

Here’s where things get very interesting…

When most people pitch an infographic, they get on their knees and beg.

Remember: when you’re doing email outreach, you need to add value to that person’s site.

And begging doesn’t count πŸ™‚

With the Guestographic Method, you’re offering them a free “mini guest post” to go along with the infographic.

That way you’re providing value three times:

  • Showing them a cool infographic on a topic that they’re interested in
  • Letting them share that content with their audience, who is also interested in that topic
  • Giving them free content to complement the infographic

Here’s the email that I sent to people that replied to my first message:

When they got back to me saying “sure”, I wrote a top-notch 250-300 word introduction tailored to their site.

Step 5: Get Your Contextual Links

You may have heard that Google may devalue backlinks coming from infographics.

But if you read the interview, you’ll notice that they were referring to “embed links”, like this:

These links appear automatically when someone embeds an infographic on their site. These are the same types of semi-automatic links that Google doesn’t like.

What’s great about the Guestographic Method is that you get backlinks surrounded by relevant content

…not an embed link buried at the bottom of a page.

Here’s an example of a contextual link from a Guestographic that I recently published:

That contextual link is MUCH more powerful than an embed link.

291 Comments

  1. Thanks for this – a quick and useful guide to infographics from start to finish. Can you give a teaser on how you created an infographic so cheaply? Did you create the idea and sketch layout and then pay a designer to do the professional design?

    1. Brian Dean Avatar Brian Deansays:

      My pleasure, Joe. I’ll have a step-by-step plan in my upcoming course, but it’s more or less what you said here (with a few wrinkles to make the final product turn out great): send them the idea, content, and layout…and have them design it.

  2. Timothy Avatar Timothysays:

    Great post, Brian! I love your innovative link building strategies….some of the best that I’ve seen on the Internet.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Timothy! I work hard on each post so it means a lot to hear that πŸ™‚

  3. Filipe Portes Avatar Filipe Portessays:

    There is no fail … I will try to do this in my market.

    1. Brian Dean Avatar Brian Deansays:

      Go get em’, Filipe! Let me know how it works out for you.

  4. sonal patel Avatar sonal patelsays:

    Great tips and FAB strategy for getting relevant backlinks.

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked it, Sonal. Email me if you have any questions.

  5. Andrii Avatar Andriisays:

    As usual, another great post Brian!

    1. Brian Dean Avatar Brian Deansays:

      I’m glad you liked this one, Andrii. Give me a heads up if you try it out.

    1. Brian Dean Avatar Brian Deansays:

      I think Chris is 100% right on with that post (definitely not ego bait or link bait). I expect “ghost blogging” to be HUGE as Google starts to devalue guest post links (or request that they’re nofollow).

  6. linda Avatar lindasays:

    Very helpull link building strategies

    1. Brian Dean Avatar Brian Deansays:

      Thanks for reading, Linda.

  7. David Gross Avatar David Grosssays:

    Hi Brian – really liked this piece, thanks. You are a fine example of how real world examples make all the difference to a blog post. Doing a big outreach process for a client infographic this week and going to give your step 4 ‘bribe’ a shot for our top tier of targets πŸ™‚ no downside and could definitely see it helping (and with the quality of the backlinks as you mention). Will let you know what impact it has

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear you liked this one, David. Adding step 4 to the process should make a massive difference. Look forward to seeing how it goes for you.

        1. Brian Dean Avatar Brian Deansays:

          It’s great to hear that you’ve seen some awesome results with Guestographics, David!

  8. Hey Brian,
    Nice post and very good link bait πŸ™‚
    I have read enough about this link building strategy and now its time for me to start implementing it on my website.
    Thanks

    1. Brian Dean Avatar Brian Deansays:

      Thanks for reading, Rimantas. Let me know if you have any questions along the way.

  9. Chris Adams Avatar Chris Adamssays:

    Brian,
    Great post. We publish so many good infographics at blog.incion.com/infographics but struggling to build good links from other sites. We will try to use your strategy.
    Thank you
    Chris

    1. Brian Dean Avatar Brian Deansays:

      Thank you, Chris. Yes, this should help you get more a significantly more links from your infographics.

  10. Very timely post for me! Just finished up a couple infographics and a couple other video infographics and doing outreach but will now definitely add in the value bonus.

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear that Jon. This should give your infographics significantly more link building power.

  11. Great post Brian, another really good link building strategy.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Robert, anytime πŸ™‚

  12. Hi Brian – just like to mention an added bonus for those thinking about doing this. For a lot of blogs that post these infographics, the posts that you’re getting a link from usually look pretty thin from Google. It’s an easy way to track down & devalue this mass approach of infographic placement. But when you add unique content to these posts (which the authors usually don’t add themselves; at least not a ton), the link you’re getting is, as a result, more authoritative. I also highly recommend randomizing the anchor text for the citation links; Mike King on iAcquire wrote up a post on how to do it (https://www.iacquire.com/blog/using-embed-code-randomize-your-links-anchor-text/).

    1. Brian Dean Avatar Brian Deansays:

      Hey Jon. Thanks for those tips. You’re 110% right: that’s another benefit of hooking the webmaster up with unique content: your link becomes that much more powerful. Also, thanks for the iAquire post. I had all of my anchor text as “Backlinko” with this infographic — and while I’m not huge fan of exact match anchors — I do think that a few links should contain your keyword in the anchor text. I didn’t know how to do that without over-optimizing. Now I do. Cheers Jon.

    1. thanks for sharing that Jon – looks like a winning approach – going to use that on our latest infographic

  13. Hi Brian, great post which already gave me some good ideas..your site became one my favorites from the moment i read your interview at internetmarketing.com . Thank you

    1. Brian Dean Avatar Brian Deansays:

      Thanks, Dmitriy! Send me an email if you try it out. I’d like to hear how it work out for you.

      1. Dmitriy Avatar Dmitriysays:

        I caught them like a fish …Great

        1. Brian Dean Avatar Brian Deansays:

          I think that’s a good thing. Thanks Dmitriy!

  14. So using this method do you recommend putting an “embed link” code block in the original post at all, to catch anyone who you may not target with your outreach?
    I am currently working on more of a details feature-matrix for merchants a product in my industry. Do you think this manner of outreach would work for this type of graphic?

    1. Brian Dean Avatar Brian Deansays:

      Yes, you should definitely use an embed code for the people you didn’t get in touch with. As Jon Cooper recommended, consider using iAquire’s script to randomize your anchor text. That way you get some keyword-rich anchors in the mix. Sure, that sounds like it would work really well. I’d just make sure that the feature-matrix is designed really well: that makes a huge difference in how likely someone is to share your graphic. Thanks for reading, Brad.

  15. WOW! Damn, I never thought of making these things using infographics. Let me give it a try. I thought infographic was just a piece of normal jpg image, never knew it has this much potential.

    1. Brian Dean Avatar Brian Deansays:

      Definitely give it a try and let me know how it works out for you, Steve. As you said, there’s a ton of potential with this strategy.

  16. Hi Brian,
    Nice as always and it’s really great resource to earn good amount of back-links, will definitely add in to my seo operations. Second would love to hear some tactics about optimized & promoting whitepaper/pdfs.

    1. Brian Dean Avatar Brian Deansays:

      That’s great that you’ll be trying the system out, Matthew. I honestly don’t know much about about PDF SEO…but I’ll look into it and maybe do a write up.

  17. Anshul Avatar Anshulsays:

    “GUESTOGRAPHICS” sounds like you have given a new birth to both guest posting as well as Infographics. Best thing I like about this is we don’t need to beg for the link.

    Great Job Brain!!!!

    1. Brian Dean Avatar Brian Deansays:

      That’s exactly right, Anshul: it’s the best of both worlds πŸ™‚

  18. This is a another amazing piece of content full of strategies to go ahead right now. Always when it comes to On-Page SEO, it’s Brian at Backlinko. Your On-Page SEO infographic on my blog still brings in a decent amount of traffic while giving the other article “How Infographics help SEO” a great support.

    Thanks for ideas Brian. I wish you email with those tips several times a day πŸ˜‰

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your comment, Fernando. I’m glad to hear my Guestographic performed well for you. That’s another great thing about this technique: there’s nothing shady going on. You’re providing value to the webmaster and they’re paying you back with a link. It’s a win-win.

  19. I guess I know what I’ll be doing in the morning!

    Thank you very much for your article.

    1. Brian Dean Avatar Brian Deansays:

      :-). My pleasure.

  20. Which info graphic application did you use?

    1. Brian Dean Avatar Brian Deansays:

      I actually hired a designer to make the infographic.

  21. Great idea to find useful data in other infographics! That really lowers the barriers to entry.

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked that tip, Casandra. They’ve done the hard work of finding good data so it makes sense to use it πŸ™‚

  22. I really enjoyed this post, but to be honest, like most white hat tactics, this has little implication in the real world. Like take a small business who gets the majority of its online customers through terms like “new york plumber” , which is what the majority of my clients want to rank for, doing this kind of thing for them would be absolutely futile and show a very low ROI.

    This thing works really well in the IM/SEO/Social media world, and certain other industries with a large blogging community, but in the real world, this tactic is not so high value. So this whole post gives me a bit of a “mental masturbation” feeling. But then again, i’m sure some people will find value in such tactics. I enjoy reading your blog though, its slightly more out of the box than most of the SEO drivel i read.

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your comment, Andy. I’ve actually used this technique in all sorts of non IM/SEO/Social media industries and it’s worked REALLY well. Does it work as well? Does it work in every single industry?

      Of course not.

      But I don’t agree with the idea that white hat tactics have little implication in the real world. I have clients in niches ranging from orthopedic surgery to silver bullion. And 99% of the strategies I use for Backlinko, I also use for them. They just need to be applied a bit differently for each site/vertical.

  23. Would love to see how this could be applied to orthopedic surgery πŸ™‚

  24. Guestographics, really awesome innovation so far by Mr.Brian Dean. Thanks a lot ,and we all SEO guys are really grateful to you for that. I’ve some questions that through google search i got some tools which are helpful to make infographics without knowing any designing knowledge, do you think that those are really helpful or not? One of them is PIKTOCHARTdotCOM..I’m eagerly waiting for your kind recommendation.

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked it, Plabon. I’ve tried Piktochart, but I wasn’t able to produce anything worth sharing. If you’re serious about the technique, I’d recommend hiring a pro.

      1. Thanks Brian Dean, for your valuable recommendation. And I’ll must follow this hope can get good result such like you.

        1. Brian Dean Avatar Brian Deansays:

          My pleasure, Plabon. Good luck!

  25. Sai Avatar Saisays:

    Hi Brian.. came across your website yesterday and am finding a lot of great content here!

    1. Brian Dean Avatar Brian Deansays:

      Glad you’re enjoying Backlinko, Sai. Thanks for the heads up about the 404. I’m having my web developer look into that now.

      1. Sai Avatar Saisays:

        You’re welcome πŸ™‚ Feel free to remove my comment or the link within it (I shouldn’t have let it remain a link, my bad) so that there still aren’t references within your website to a 404.

  26. Woa! Easy cowboy! You’re giving away the farm, Brian.
    This link building tactic is an amazing one for anyone who’s willing to do a little analysis on what’s attracting links and add a creative spin to the headline/topic.

    It’s certainly more scalable than manually grinding out links.
    Love your email approach too, Brian.

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked this one, Jason! You’re right: this strategy works like crazy, especially when you base the infographic on what’s already working. Thanks for stopping by πŸ™‚

  27. Agree with the vast majority of what you are saying but I feel a little comfortable with the whole bribing with content.

    I feel that if someone doesn’t want to take the action to write their own post then is that really a link we want? I mean I get that as outreachers are job is to make life easier for bloggers/publisher but I don’t know of many authoritative bloggers/journalists who would feel comfortable wit someone else writing the content. I might be wrong though – do you get major sites outside of SEO taking you up on the offer of a guest post?

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your insights, Danny. I can see where you’re coming from, but I don’t think a site is necessarily low quality just because it accepts content from other people. I didn’t point this out in the post (but I probably should have) but the poster almost always notes that I wrote the content. So it’s not like a ghostwriting situation.

      That way it’s kind of like a guest post. Yes, I’ve found the success rate to be consistently high across several verticals. It’s hard to say no to a great infographic and awesome free content to go along with it :-).

  28. Brian, that’s very innovative. Trouble is, I’m not such a great infographic designer, but have scores of videos… could a similar approach work with a video (or slideshare a la Ana Hoffman), and if so what might you do differently?
    Thanks for the post! Keep Stepping,
    Kurt Frankenberg

    1. Brian Dean Avatar Brian Deansays:

      Good question, Kurt. Yes, that could definitely work. To sweeten the deal you could even record a custom video just for them AND provide a transcript or text-based summary. I’ve actually been meaning to try this out because I think it would work well and scale well.

  29. Brian Avatar Briansays:

    You are a boss at backlinking Brian. Most helpful site I’ve encountered yet on the subject!

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your comment, Brian. I work hard on the site so it’s great to hear that πŸ™‚

  30. I really loved this article. You seemed to kill two birds with one stone – Writing great content, and getting high quality backlinks. I have booked this article, and will read it like a textbook before writing my next blog post. PS: I also like the part about publishing old stuff, from 2003, that people have gotten used to reading. You have inspired me to write better blog posts. Thanks again.

    1. Brian Dean Avatar Brian Deansays:

      Thanks for reading, Charles. Let me know how the strategy works out for you.

  31. A good one Brian.
    Perfectly executed. Very interesting. Everything was from the scratch.
    Worth to implement.

    1. Brian Dean Avatar Brian Deansays:

      Thanks for reading, Deep πŸ™‚

  32. Hi,Brian
    It’s really a good post about guestographics!
    I think it’s time for me to get more high value backlinks with this method!

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked the post, Allen. Give it a shot and let me know how it works out for you.

  33. Well, very clever idea Brian. I’ll try this method.
    By the way, what really made me read this post was the word Guestographics.

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear my headline worked :-). Send me an email if you have any questions about Guestographics.

  34. Hey Brian,
    Great strategy and I’m lovin’ the email updates! The resources you provide are amazing. As previously mentioned by @Joe, a guide (or course) would be helpful on how you come up with & implement these strategies. Thanks again for the tips!
    Rick

    1. Brian Dean Avatar Brian Deansays:

      Thanks Rick! I’m glad you asked about the course: my new premium business training course SEO That Works, is launching in October. It’s a complete step-by-step guide to ranking in Google (including every strategy I’ve ever used).

  35. I love infographics really ,when done correctly they can be exceptionally good for both PR as well as SEO benefits. We secured links on Discovery.com, Magazine, Autoblog and topinfographic.com through Infographics.

  36. A D Og Avatar A D Ogsays:

    Brian, a question:

    If you leave a worthy comment on another blog whose content is similar, should you link to that comment on your own blog?

    Or is that a no no?

    1. Brian Dean Avatar Brian Deansays:

      You can definitely do that. But I’m not sure why you’d want to link to comments you left on other sites. Can you please elaborate?

  37. Thanks Brain. Really nice and helpful article. I will try this strategy…

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Bela. Let me know how it goes.

  38. Thanks for tell us the great way of bulding backlinks.But sir i have one question to ask…Can you tell us more about infographics more in easy way please?

    1. Brian Dean Avatar Brian Deansays:

      My pleasure, Tarun. Here’s another resource on infographic development you may want to check out: contentmarketinginstitute.com/2013/07/create-compelling-content-infographics/

  39. I’d be very interested in your approach to developing mailing lists to potential link partners. I’m in an industry where new sites are popping up constantly and creating/maintaining a list of email contacts to all of these sites seems like a job in itself. Do you use any tools to simplify this process?

    1. Brian Dean Avatar Brian Deansays:

      That’s a really good question, Brad. It’s definitely not easy to find niche-relevant sites and keep up with their contact information. I just use a Google Doc to keep track of everyone I’ve reached out to and what response I get from them. Otherwise, I’d recommend outsourcing the process of finding sites and mining their name and contact info.

  40. Jackline Avatar Jacklinesays:

    I have just started following you. Every blog post is a gold mine. This is like hidden treasure, glad to have found you. I just hit a jackpot πŸ™‚ Kudos on the fantastic work.

    1. Brian Dean Avatar Brian Deansays:

      Glad to see that you’re enjoying the posts, Jackline!

  41. Great content Brian, I have much interest in your website! πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear that, Paolo. Let me know if you have any questions.

  42. Paul Back Avatar Paul Backsays:

    Hey Brian

    I am in IM myself, and I before reading this article I thought – here we go another rehashed blog post about infographics..

    The key difference is how you approached prospects and given each one added value – I would have never thought of that, what a fantastic idea Brian.
    You have some incredible and innovative SEO strategies, cant wait to start applying them.

    Paul Back

    1. Brian Dean Avatar Brian Deansays:

      Thanks Paul! Don’t worry: you’ll never find anything rehashed around here. I work hard to provide nothing but original, fresh content that IM professionals like you can use to grow their business.

  43. Use of Anchor text which is definitely a very important factor for SEO of a website but according to latest penguin case studies, the use of same anchor test can again be harmful. I disagree to this fact logically as my name is Julia so it must remain same on any commenting forum for making new anchor link. If you have any views on this subject please let me know.

    1. Brian Dean Avatar Brian Deansays:

      That’s a really good point, Julia. But remember that it’s about having a natural anchor text distribution. And if 99% of your links had the anchor text as “Julia” (and that was the keyword you were trying to target), that would look unnatural. Also, anchor text from nofollow blog comment don’t count so you don’t need to worry about varying your anchor text when leaving blog comments.

  44. Hi Brian,

    Just wanted to leave you a quick note to say thanks for this really useful post! We keep our SEO in-house at Inspiring Interns and have had great results so far using your guestographic method with this video CV guide: https://www.inspiringinterns.com/video-cv-guide/

    Quick question – any tips for webmasters that haven’t responded to the methods above?

    Thanks again,
    Alex

    1. Brian Dean Avatar Brian Deansays:

      Really glad to hear that the Guestographic method has worked so well for you, Alex. It’s normal to have some site owners ignore you. I usually don’t follow up with people that didn’t respond to my first email. I just move onto the next site on my list.

  45. This is a new twist on infographics and looks like it would work well. Have to get the marketing team to give this a go, so thanks for the detailed steps!

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked it. Definitely keep me posted on how the strategy works out for you or if your marketing team has any questions about the process.

  46. really nice tips, but it’s not a straightforward method πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked the tips, Ali!

  47. Brady Avatar Bradysays:

    Love the information, Brian. It makes a ton of sense, but here’s a question that’s been giving me problems. What if you can’t find people actively talking about the industry your client is in?

    Tough luck?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Brady! Good question. If that’s the case you’d want to either broaden your search (ie. “health” instead of “podiatry”) or hit up a closely related industry (ie. “nutrition” instead of “fitness”).

  48. Thank You Brian that is great post informative and creative things that your are describe But one thing i would like to say you are now on number 9 with the keyword of “on page seo” well thank you for this,

    1. Brian Dean Avatar Brian Deansays:

      Thanks Qamar. Not sure where you’re searching from but I’m in the top 4 in Google US.

  49. Infographic had been widely popular for SEO. And yes, SEO professionals know how to take advantage of this strategy. For the outsourcing tasks, some people might want to do it their own, I suggest them to google search for Infographic tools that they can use with little next to nothing. However, it does take sometimes if you have’t done it before.
    Cheers,
    Tony

    1. Brian Dean Avatar Brian Deansays:

      Thanks for your comment, Tony. I actually haven’t had much luck with infographic tools. I prefer to hire people that have more graphic design talent than I do (which is pretty much everybody πŸ˜› )

  50. Shailesh Tripathi Avatar Shailesh Tripathisays:

    Well, Your strategy for getting powerful backlinks is good but it takes a lot of time. Thanks for share!

    1. Brian Dean Avatar Brian Deansays:

      It’s definitely worth the time and effort, Shailesh πŸ™‚

  51. Hi Brian,

    Infographics’ mileage – one step beyond. Amazing. Just wanted to know, how to find what is the latest and feasible topic for ‘Infographics’ and data related to it ?

    Thanks,

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ayush! I actually cover a bit how to find the topic in step #1 of the post. That pretty much covers how to do that πŸ™‚

  52. Hi Brian,
    Great post first of all. I know it seems more legit to send emails using your business email address, but what is your take on using good ol Gmail or other generic email providers?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Moe. I’ve actually used both and haven’t seen much of a difference.

  53. Thanks for the easy-to-follow guide..
    Very innovative approach to acquiring contextual backlinks.
    Cheers

    1. Brian Dean Avatar Brian Deansays:

      My pleasure, George. Keep me posted on how The Guestographic Method works out for you.

  54. Thanks for the post. Right to the point and very informative. I liked the bribe part the most πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear you enjoyed the post, Daniel. The bribe makes all the difference πŸ™‚

  55. Thank you Brian for your great tips. I will try this. That’s a great “bribe” for a good return πŸ˜€

    1. Brian Dean Avatar Brian Deansays:

      Glad you enjoyed the post, Mirro. Keep me posted on how things go for you πŸ™‚

  56. One of the important part of this is that you should create a very attractive and mind blowing infographics. Thanks Brian for sharing with us the 5 easy steps on how to get backlinks using guestographics.

    1. Brian Dean Avatar Brian Deansays:

      That’s true. The technique only works if you have a valuable infographic to bring to the table.

  57. Just the advice I needed.
    I’m actually going to give this a go.

    Unfortunately however because the infographic I’m doing outreach with is interactive, but still embeddable, it’s going to make things much harder as it is 900px in width. How do you go about reaching out with something like that? You almost have to be a web designer to embed the thing on your site! ;-(

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear you’re going to give it a shot, Jonathan.
      If it’s that hard to embed than it might not work so well as a Guestographic.

      In that case you may be better off just leveraging it like you
      would a non-embeddable piece of content on your site (like an ultimate guide, amazing blog post etc.).

  58. Hey Brian,
    Awesome guide, I have read about Infographics being used as link building tools many times. But your approach to posting them with unique content is fascinating.
    Thanks for that tip from Neil (about limiting data points).

    Thanks

    1. Brian Dean Avatar Brian Deansays:

      Hey Anoop! Thanks. Let me know how Guestographics work out for you πŸ™‚

  59. A new way for me to use infographics! I love it! Does this work every time and is the bribe worth the end result? It seems like a lot of work initially, but it makes sense and if it works as well as you say, I think it could change the way I get backlinks from here on out.

    1. Brian Dean Avatar Brian Deansays:

      It doesn’t work every time (nothing in SEO does). But it coverts really well.

  60. Nice Idea! But, We need to create attractive and informative infographic. Its hard to find such a creater at low price.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Suraj. That’s true, but you gotta pay to play πŸ™‚

    1. I really like your approach to outreach – it’s not pushy, it’s full of value and it’s human. I am in the process of creating an infographic and was looking for some fresh tactics on how to distribute it effectively. Thanks for the post!

      1. Brian Dean Avatar Brian Deansays:

        Thanks Lara. Let me know how it goes πŸ™‚

  61. Thanks for sharing useful information about back links. I will try this. New link building strategy that I found very interesting. I’m going to share on twitter. MN.

    1. Brian Dean Avatar Brian Deansays:

      My pleasure and thanks for the hare.

  62. Looks like you have a lot of links in the reference section of the online SEO infographic. Do those rank too?

    1. Brian Dean Avatar Brian Deansays:

      Good question, Michael. Those “links” are actually part of the image.

  63. Just published my first infographic on my blog today. I will definetly give this a try! Would be interesting to see how many positive responsive you got by the way.

    1. Brian Dean Avatar Brian Deansays:

      Awesome. Keep me posted Phipil πŸ™‚

  64. Hello Brain,
    Amazing!! I always thought there will be a different level for getting back links. And here you go, Guestographics will definitely fit-in. But before adding this to my SEO strategies, I would like to know the impact in terms of getting effective traffic & backlinks..

    1. Brian Dean Avatar Brian Deansays:

      Thanks Nancy! I actually reveal the results that I got from Guestographics in the post…

  65. Dustin Jones Avatar Dustin Jonessays:

    Brian,
    Any information on specific infographic layout designers you use or would recommend?

    I’ve used odesk and have had average results at best.

    A $250 final cut seems great, provided we put the effort in upfront on 6-8 points and layout design.

    1. Brian Dean Avatar Brian Deansays:

      Dustin, you’re right: $250 is a steal for that quality of work. Unfortunately, I only share that firm with students of my premium training course, SEO That Works.

  66. Nice post Brian. I was just about to start using infrographics as a link building method and thought there had to be a better method than asking people to publish one on their site. You don’t really provide any great value to them. But I like the idea of the soft sell, something Derek Helpern takes about, then once the prospect is interested, offering to write a special intro along with the inforhraphic as well.

    Plus, the backlink you get writing an intro is a lot better than the contextual backlink form most infographics.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Jordan. Good point: the soft sell + value add is a combination that’s hard to beat. Let me know how Guestographics work out for you πŸ™‚

  67. Good article, sometimes its a little harder to come up with very creative ideas on infrographics, would be great if you can send me your guide. Thanks.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Farhan. That’s actually info that I reserve for members of my premium SEO course πŸ™‚

  68. Daniel Moscovitch Avatar Daniel Moscovitchsays:

    Hey Brian,
    Great post! In fact, I’ve been diggin’ a lot of your posts lately. Just out of curiosity, where did you find a $250 infographic? I have had trouble finding quality designers for that price.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Daniel πŸ™‚

      I actually reserve that info for subscribers of my SEO training course, SEO That Works. I don’t want those guys to get too busy. They’re the best deal in town!

  69. Manohar Avatar Manoharsays:

    Many Infographics sites ask for monetary compensation.
    Should I pay them or not?

    1. Brian Dean Avatar Brian Deansays:

      Definitely not Manohar. With this strategy you don’t need to pay a dime.

  70. Great guide thanks, I am putting together an infographic at the moment so this will help a lot.

    1. Brian Dean Avatar Brian Deansays:

      Thanks guys. Let me know how Guestographics work out for you πŸ™‚

  71. Great post Brian. Will definitely implement this strategy for my new blog and measure the results πŸ™‚

    Thank you!

    1. Brian Dean Avatar Brian Deansays:

      Sounds like a plan, Sagar.

  72. Great strategy for backlinks Brian, Always you produce great methods to backlinks, Thanks πŸ™‚ can you list of recommend sites sell infographics Pls?

    1. Brian Dean Avatar Brian Deansays:

      Thanks John. You can find solid designers on Dribbble.com or on Elance.

  73. Really an interesting post Brian. I will love to try this technique the upcoming month. And “bribing free content” strategy looks great. :p

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Aly. Let me know how it works out for you πŸ™‚

  74. Hi Brian.
    Interesting strategy…you seem to be able to modify “The Skyscraper Technique” for an assortment of situations.
    I like this technique because as Google finds a way to make Content in the top 3 ranking factors, Social signals and Relevant Contextual Links ,I feel , will be the deciding factors on a Page ranking highly in Search.
    This method is clean, clean, clean with no chance of anyone questioning the links “Footprint”
    Thanks for the Info

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Bruce. Good point. This is future-proof for sure.

  75. Hi Brian, Thanks for a very good quality article.During reading I have downloaded several pdf file offering from backlinko. I am now fan of it. I’ll regularly visit the site and newsletter.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Hajar.

  76. Using Brian’s method I’ve been able to get more than 30 high quality linking domains (even a couple of DA 90 news site).
    Backlinko rocks!

    1. Brian Dean Avatar Brian Deansays:

      Wow, that’s amazing Andrea. You are the one that rocks πŸ™‚

  77. Kae Avatar Kaesays:

    Hi Brian,
    Thank you very much for this great strategy. I’m trying to implement it (already made the infographic) and will give you feedback about links and so when it will be done.

    What email address do you use for outreach ? If it’s me@mydomain.com it’s pretty straightforward for the receiver to check the infographic on your website and share it without your little custom intro. Do you outreach with another email address or do you think this behavior is rare/acceptable ?

    Thank you again

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Kae. I wouldn’t sweat the email so much. But to stay on the safe side you can use a Gmail email.

  78. Awesome post Brian, this is an entire category of link building. Adding value to existing content, if you’re smart you can come up with dozens of ways to use this strategy (hint: re-write content, offer to add content, transcribe it, make a video etc etc).

    1. Brian Dean Avatar Brian Deansays:

      Shhhh. You’re giving away the farm Jamie πŸ˜‰

  79. I was looking for new methods for back links after recent update from Google penguin 3.0 I am glad i found this method. Thank you.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Adnan.

  80. Hi Brian, I am promoting a single page website. Its becoming little difficult to rank, what are the strategies should i use to get it on the first page?

    1. Brian Dean Avatar Brian Deansays:

      I’d consider adding some quality pages, Sunil. It’s really hard to rank a one page website today.

      1. Thank you for your reply. I could achieve 2 keywords in the first page. actually i want to achieve 6 keywords in the first page. Now i have added a blog page and updating new contents every week. Is this strategy works? I am targeting only one landing page, is that okay?

  81. Hello Brian, it’s a very interesting concept and I like to use it on my website. I want to ask you one thing, where to create Infographics? Is there an online tool or should I create on Photoshop (Just that, I’m pretty good at Ps). And one more, how it is to be published? Is it in JPEG form or any other (the embed codes and references made me confused). Sorry, I’m a total noob with infographics! πŸ˜€
    PS: Waiting anxiously for your reply!

    1. Brian Dean Avatar Brian Deansays:

      I recommend hiring a pro graphic designer.

  82. Great ideas Brian. I love how you go into the detail and nitty gritty and give us a step by step approach – there’s really no excuse to not put this stuff into action.

    I did an expert roundup out and a survey through Survey Monkey which I compiled into an infographic. The launch of the article definitely created a buzz and was shared over 700 times. It was a great temporary traffic boost, but unfortunately the backlinks that followed weren’t enough to get it ranking with Google.

    I’m currently conducting the outreach as described above but have failed to get any backlinks thus far. The response rate on my email is very low, and the ones that do reply enjoy the infographic but are unwilling to link. I felt it was a pretty compelling infographic. I’ll keep plowing on though.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Tim. If you’re not already, I’d recommend using the email template from the post. It works great.

  83. If you don’t outsource infographics is it best to make them through Photoshop? Or is there a better software you would recommend?

    1. Brian Dean Avatar Brian Deansays:

      Ben, I highly recommend outsourcing them. Tools just can’t replace a talented designer.

  84. Neil Patel uses a lot of embedded links of his Infographic in his blog. Does that count ?

    1. Brian Dean Avatar Brian Deansays:

      Yes, that definitely counts Shaun.

  85. Peter Avatar Petersays:

    What happens if someone steal your infographic without linking back?

    1. Brian Dean Avatar Brian Deansays:

      Peter, that does happen. But so rare and that it’s not even worth worrying about.

  86. Craig Rinde Avatar Craig Rindesays:

    Hi Brian,
    Thanks to your great advice, I have an infographic created that I am going to start marketing! I am a little concerned the amount of work required to write all the unique 200-300 miniposts. What if 10 people want to do it? Thats is 2000-3000 words to write which is a lot of work. Do you have any suggestions, tips or tricks for tackling this?

    Also, do you have a cut off point on Domain Authority? For example: Maybe it is not worth the time and effort to write a post for a DA 25 or lower site.

    I am new at this so any advice is helpful!

  87. Great info, I created my first info graphic this morning and I’m going to give it a try. I’ll let you know how it works out!

  88. Hi Brian,
    Thanks a lot for the article, it was a long read but I did print it out for future reference and implementation. Found your website from Neil Patel’s article, would definitely be joining your email list. Thanks

  89. Hi Brian
    although we have never met, the article you are SEO for my lesson material. thank you πŸ™‚

  90. Great article, Brian. Replying to your “Boom! How to rank #1 in Google (new case study)” email this morning with a screen shot from Chicago that you rank #1 for ‘on page seo’

    1. Brian Dean Avatar Brian Deansays:

      Thank you, Jill. Just got your email. Made me smile πŸ™‚

  91. Very thorough and informative. Thank you.
    Can you comment on the value of links from social (e.g., social sharing from your post (or when someone links directly to your blog from their social media account)) vs. links from non-social networks?

    1. Brian Dean Avatar Brian Deansays:

      A link from a blog post is worth a lot more πŸ™‚

      1. jill Avatar jillsays:

        Any quantitative insights on social media back links compared to non-social?

  92. Thank you Brian that best tip and make clear about Guestographic I will try your method to apply in my site.

  93. Hi Brian,
    Thanks for sharing. When are you opening SEO That Works?

    1. Brian Dean Avatar Brian Deansays:

      No worries, Sergey. Not 100% sure but probably over the summer πŸ™‚

  94. Ryan Avatar Ryansays:

    Where is the best place to hire infographic designers?

  95. Hmm, very nice link building strategy. I like it very much thanks Brian for such a nice guide I will help me to get related backlinks to my tech blog but creating an infographics seems a little difficult can you guide me a little on this matter :/

  96. Hi Brian. Nice post. I was facing problems in email out reach for my mini niche websites which have limited audience but Info graphics seems a more comfortable source to pitch macro niche websites of same category. I also got some ideas of infographics from Visual.ly even in this boring niche.

    1. Brian Dean Avatar Brian Deansays:

      Oh cool, Danish. An infographic can sometimes let you jump to a topic that has more broad appeal. In fact, it’s a must

  97. Hi Brian, sorry if I missed something. In step 2, do you mean find authority site?

    Second question, do you suggest make infographics from Fiverr?

    Thanks

  98. I create infographics regularly and figured ‘why not’ I just reached out to 20 sites/bloggers as a trial and 3 have already responded asking to see the infographic. I’m really excited about this and can’t wait to see what happens. They each serve an audience that NEEDS the information so it’ll be a win win all around

  99. Thanks, Brian. This is the first time I read about this – Great Content + Targeted Outreach + Added Value = Links. I think the added value part will really capture any writer who is truly interested with the related content.

Leave a Comment

Your email address will not be published. Required fields are marked *