How to Learn SEO In 2020
(In Record Time)
This guide will help you learn SEO in record time.
The best part?
Everything here applies to SEO in 2020.
(In other words: you don’t need to worry about reading out of date stuff)
So without further ado, let’s get started…
About The Author
I’m Brian Dean.
I remember when I first tried to learn SEO on my own…
It was REALLY frustrating.
And techniques that didn’t work.
Fast forward to today, and I rank #1 in Google for competitive keywords, like “video SEO”:
“Keyword research tools”:
And “Ecommerce SEO”:
And Success Magazine considers me “the world’s foremost expert on search engine optimization”.
I’m not showing you all this to brag.
It’s to show you what’s possible when you learn SEO from the right sources.
Speaking of, that’s what this guide is all about.
It’s a collection of hand-picked resources to help teach yourself SEO… in record time.
Chapter 1:SEO Fundamentals
This chapter is all about teaching you the basics of search engine optimization.
So if you’re new to SEO, the resources below are a must-read.
They’ll help you get the basics down before we dive into the advanced SEO strategies later in this guide.
What is SEO? Complete Guide and Tutorial
This guide will take you from complete SEO newbie (“What is this search engine optimization I keep hearing about?”) to a pro (“Title tags=optimized!”).
The SEO Marketing Hub
The SEO Marketing Hub “Learning Center” is like mini-Wikipedia for SEO knowledge. It has entries that cover keywords, outreach, indexing, and more.
Chapter 2:Keyword Research
Keyword research is THE first step of any SEO campaign.
Unfortunately, it’s one of the most confusing steps too.
To start with:
How do you actually come up with keyword ideas?
Or even more important:
How do you choose the best keywords on your list?
If you’ve ever asked yourself these questions, this chapter has you covered.
Keyword Research for SEO: The Definitive Guide
This guide is designed to show you everything there is to know about keyword research, from generating keywords to evaluating the competition on Google’s first page.
137 Experts Reveal Best Tools For Keyword Research
There are a million keyword research tools on the market. But which one should you choose? Well, Robbie Richards asked 137 SEO pros about the keyword tools they use every day. And you can find their favorites listed here.
Advanced Keyword Research Tutorial (5-Step Blueprint)
This short video will show you how to put the concepts you learned so far into practice. Specifically, you’ll see a real life, 5-step keyword research process in action.
Chapter 3:On-Page SEO
This chapter will show you how to optimize your content the right way in 2020.
Specifically, you’ll see exactly how to use advanced on-page SEO strategies (like “Bucket Brigades”) to get higher Google rankings and more organic traffic.
Let’s dive right in.
On-Page SEO: Anatomy of a Perfectly Optimized Page
This is my regularly-updated guide to on-page SEO. This visual guide covers the basics (like keyword usage) as well as some advanced strategies (like maximizing Dwell Time). I’m biased, but I think it’s pretty cool.
7 <Title Tag> Hacks for Increased Rankings + Traffic – Whiteboard Friday
Your title tag is THE most important part of on-page SEO. The question is: besides using your keyword, what else can you do to optimize your title tag? This advanced guide from Moz shows you seven ways to do just that.
On Page SEO – 9 Actionable Techniques That Work
An on-page SEO tutorial that includes lots of real-life examples and case studies.
I made this video. So, again, I’m biased. But I think it’s really helpful for anyone looking to learn more about optimizing content.
SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days
In-depth SEO case study about an advanced content optimization strategy called “Skyscraper Technique 2.0”.
SEO Copywriting: 17 Powerful Secrets
As it turns out, there’s more to on-page SEO than optimizing for keywords. In fact, a big part of SEO in 2020 is writing for humans AND search engines (also known as: “SEO copywriting”). And this post will hook you up with 17 actionable SEO copywriting techniques.
Chapter 4:Technical SEO
Don’t sleep on technical SEO.
If Google can’t access all the pages on your site, your rankings WILL suffer.
Fortunately, you don’t need to be a Silicon Valley whiz kid to master technical SEO.
In fact, the resources here will show you specific steps you can use to master technical SEO.
(No Computer Science degree required)
Google Search Console: The Definitive Guide
The Google Search Console might be the most important SEO tool on the planet. Why? Because the data you get from this tool comes straight from Google. Unfortunately, the Search Console isn’t that user friendly.
Enter: this guide. In it, you’ll see exactly how to use GSC’s main features. That way, you can get the most out of this powerful piece of SEO software.
Step-by-Step “Technical SEO” Checklist
Want a quick checklist to make sure your technical SEO is in good shape? Then don’t miss this interactive checklist from WEBRIS.
The Ultimate SEO Audit
Whether you’re killing it with SEO, or struggling to crack the first page, an SEO audit can help give your rankings a shot in the arm.
This step-by-step process makes doing an SEO site audit accessible and easy.
The Beginner’s Guide to Structured Data for SEO: How to Implement It
Many SEOs consider structured data to be the “next big thing” in SEO.
(I don’t agree, but that’s another story 🙂 )
Either way, structured data can definitely help you get more search engine traffic. Fortunately, Moz put together a very helpful two-part guide to structured data for non-techy people (like me).
Link Building for SEO: The Definitive Guide
This is my comprehensive guide to building backlinks. It covers the basics (like why backlinks are important). But I also made sure to include lots of advanced content, like case studies and pro tips.
7 Actionable Ways to Loot Your Competitors’ Backlinks
When it comes to finding GREAT link opportunities, nothing beats copying your competitors. Here’s an actionable post on “looting” your competitors’ links.
21 Ways to Promote Your Blog
Learn super actionable tips and techniques that you can use to promote the content that you publish. Includes advanced social media promotional strategies.
17 Advanced Methods for Promoting Your New Piece of Content
Publishing an awesome piece of content is just the beginning. To get links, traffic and shares, you’ll need to promote it. This post shows how to get your content in front of influential people that can share and link to your stuff.
Chapter 6:UX Signals
Google is getting smart.
In fact, thanks to an AI algorithm called RankBrain, Google can tell whether or not people like your site.
If they do? Then you can expect a serious rankings boost.
If not? Google’s going to bury your site.
That’s why so-called “UX signals” are REALLY important for SEO right now.
And the collection of resources here will teach you how to optimize your site for these key UX signals.
We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic CTR
We used rare access to several Google Search Console accounts to learn why certain Google search results have high (or low) click through rates.
Google RankBrain: The Definitive Guide
RankBrain is a HUGE Google ranking factor right now. Unfortunately, most of the content out there on RankBrain is super technical and hard to understand. Enter: this plain-English guide.
11 Amazing Hacks That Will Boost Your Organic Click-Through Rates
(Search Engine Land)
There’s no doubt in my mind that Google uses click-through rate (CTR) as a ranking signal. But how do you get more people to click on your site in the search results? This infographic has everything you need to know.
Chapter 7:Video SEO
Video is EXPLODING right now.
(In fact, according to Cisco, 81% of all traffic will be from videos by 2021. Crazy.)
But for people to find your videos, you need to optimize them the right way.
That’s exactly what this chapter is all about:
Tips and strategies to help you rank your videos in Google and YouTube search.
Video Marketing: The Definitive Guide
Just like with text-based content, publishing awesome videos can indirectly help your video SEO in a number of different ways. This new guide will show you how to plan, shoot, edit, and optimize your video content for maximum results.
Reverse Engineering YouTube Search
This is an extensive industry study of potential YouTube ranking factors. It’s definitely for advanced YouTubers. So if you’re new to video SEO, I’d come back to this after you get the basics down.
Video SEO – How to Rank #1 in YouTube
This video contains 9 actionable tips for optimizing your videos, including strategies to improve your Watch Time, CTR, and more.
The YouTube Marketing Hub
A library of free content that’s designed to help you setup your YouTube channel for the first time… or grow the channel that you already have.
Chapter 8:Amazing SEO Case Studies
If you’re like me, you learn best from examples.
And you’re in luck:
This chapter is made up of 100% awesome SEO case studies.
That way, you can see the strategies you’ve learned so far in action.
Zero to One Million: an SEO Campaign Blueprint
See how Matthew took a site from zero to one million visits in less than a year with a mix of digital marketing strategies (like blogging, social media, content marketing, and SEO).
How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Month
This is a “big picture” guide to growing a site’s SEO from scratch. So if want to take a break from tactics and teach yourself SEO using a high-level approach, check this one out.
Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days
Learn how I used something called “The Skyscraper Technique” to double my organic traffic in a super competitive industry.
White Hat SEO Case Study: 1,000+ Daily Visitors (In < 6 Months)
So you just created a site about RVs. And you want to rank it for all sorts of keywords. What do you do? Well, Bill Widmer was in that exact same spot. And in this case study, he shows you how he grew his RV site from scratch using white hat SEO.
How to Rank #1 in Google [Step-by-Step Case Study]
A video tutorial that walks you through the key strategies that helped me hit the top spot in Google for the keyword: “list building”.
Bonus Chapter:The Best SEO Resources… Ever
No need for a long intro here.
This chapter is a collection of my all-time favorite SEO-related blog posts, videos, and guides.
Local SEO: The Definitive Guide
Did you know that, according to Search Engine Land, 43% of Google searches are local (like “pizza NYC”). If you run a local business, or an agency that helps local businesses with their SEO, I think you’ll enjoy this comprehensive guide to ranking your website in The Map Pack.
13 Advanced Link Building Strategies You Probably Haven’t Used
I love me a new link building strategy (I’m a nerd like that). So imagine my delight when I came across this list of 13 untapped strategies for building links. And it lived up to my expectations.
SEO Tools: The Complete List
A few years ago, I realized something:
There were A LOT of SEO tools out there. But no single place that listed (and rated) each one. So I personally tested over 280 tools. And after weeding out the crap, I was left with this list of 188 quality SEO tools.
100+ Google SEO Success Factors, Ranked
You may have read that there are 200+ ranking factors in Google’s algorithm. Unfortunately, lots of them (like your domain’s age) are hard or impossible to optimize for. That’s why this guide focuses 100% on “success factors” that you can actually influence… sorted by importance.
21 Actionable SEO Techniques That Work GREAT
There’s not much to say that the title doesn’t cover. In this post you’ll find a list of 21 SEO insanely tactical techniques that you can use to boost your search engine rankings.
Google Algorithm Change History
Google makes hundreds of changes to their algorithm every year. Knowing that: how do you keep track of them all? Well, the comprehensive “Google Algorithm Change History” makes staying on top of Google’s constant updates (relatively) easy.
How To Increase Website Traffic (Without Building Links Or Adding New Content)
SEO nerds rejoice! In this post you’ll find 3 super-detailed SEO case studies that are absolutely must-reads.
I hope this guide helps you quickly learn SEO (and eventually master it).
Now I’d like to turn it over to you:
What was your favorite resource from this guide?
Or maybe you have an excellent piece of content that you think I should add.
Either way, let me know by leaving a comment below right now.