How to Learn SEO In 2018
(In Record Time)

This guide will help you learn SEO in record time.

The best part?

Everything here applies to SEO in 2018.

(In other words: you don’t need to worry about reading out of date stuff)

So without further ado, let’s get started…

How to Learn SEO in 2018 (In Record Time)

About The Author

Brian Dean

I’m Brian Dean.

I remember when I first tried to learn SEO a few years ago…

It was REALLY frustrating.

Conflicting information.

Confusing terms.

And technique after technique that didn’t work.

Fast forward to today, and I rank #1 in Google for competitive keywords, like “video SEO”:

Video SEO SERPs

“SEO Techniques”:

SEO Techniques SERPs

And “List Building”:

List Building SERPs

And Success Magazine considers me “the world’s foremost expert on search engine optimization”.

Success Magazine

I’m not showing you all this to brag.

It’s to show you what’s possible when you learn SEO from the right sources.

Speaking of, that’s what this guide is all about.

It’s a collection of hand-picked resources to help you master SEO… in record time.

Chapter 1:SEO Fundamentals

SEO Fundamentals

This chapter is all about teaching you the basics of search engine optimization.

So if you’re new to SEO, the resources below are a must-read.

Why?

They’ll help you get the basics down before we dive into the advanced strategies later in this guide.

How Search Works

(YouTube)


If you want a plain-English answer to the question “how do search engines actually work?” this short video is for you.

Video – How Search Works

Check Out This Resource

What Is SEO / Search Engine Optimization?

(Search Engine Land)


If you’re an SEO newbie, this is very helpful starting point. It includes a popular “Periodic Table of SEO Success Factors”, a 9-chapter guide to SEO basics, and links to some of the site’s most helpful blog posts.

What is SEO

Check Out This Resource

Search Engine Optimization (SEO) Starter Guide

(Google)


SEO advice straight from the horse’s mouth. A bit dense, but definitely worth reading.

Google SEO Starter Guide

Check Out This Resource

SEO Learning Center

(Moz)


Moz’s “Learning Center” is a mini-Wikipedia for SEO knowledge. Very cool.

Moz SEO Learning Center

Check Out This Resource

The Definitive Guide To SEO In 2018

(Backlinko)


SEO is CONSTANTLY changing. And now that you’ve got the basics down, this guide will help catch you up with the most important SEO trends happening right now.

SEO This Year

Check Out This Resource

Chapter 2:Keyword Research

Chapter 2 – Keyword Research

Keyword research is THE first step of any SEO campaign.

Unfortunately, it’s one of the most confusing steps too.

To start with:

How do you actually come up with keyword ideas?

Or even more important:

How do you choose the BEST keywords on your list?

If you’ve ever asked yourself these questions, this chapter has you covered.

Keyword Research for SEO: The Definitive Guide

(Backlinko)


This guide is designed to show you everything there is to know about keyword research, from generating keywords to evaluating the competition on Google’s first page.

Keyword Research

Check Out This Resource

The Lazy Writer’s Guide to 30-Minute Keyword Research

(Moz)


The title says it all. If you want an insanely fast keyword research process that only takes 30 minutes to implement, this post by Britney Muller is for you.

The lazy writer's guide to 30-minute keyword research

Check Out This Resource

How to Research Keywords: A Step-By-Step Guide

(Orbit Media)


This highly-practical guide walks you through an actual keyword research process, step-by-step.

How to research keywords

Check Out This Resource

127 Experts Reveal Best Tools For Keyword Research

(Robbie Richards)


There are a million keyword research tools on the market. But which one should you choose? Well, Robbie Richards asked 127 SEO pros about the keyword tools they use every day. And you can find their favorites listed here.

Best tools for keyword research

Check Out This Resource

Advanced Keyword Research Tutorial (5-Step Blueprint)

(YouTube)


This short video will show you how to put the concepts you learned so far into practice. Specifically, you’ll see a real life, 5-step keyword research process in action.

Advanced keyword research tutorial

Check Out This Resource

Chapter 3:On-Page SEO

On-Page SEO

This chapter will show you how to optimize your content the right way in 2018.

Specifically, you’ll see exactly how to use advanced on-page SEO strategies (like “Bucket Brigades”) to get higher Google rankings and more organic traffic.

Let’s dive right in.

On-Page SEO: Anatomy of a Perfectly Optimized Page (2018 Update)

(Backlinko)


This is my regularly-updated guide to on-page SEO. This visual guide covers the basics (like keyword usage) as well as some advanced strategies (like maximizing Dwell Time). I’m biased, but I think it’s pretty cool.

On-page SEO

Check Out This Resource

7 <Title Tag> Hacks for Increased Rankings + Traffic – Whiteboard Friday

(Moz)


Your title tag is THE most important part of on-page SEO. The question is: besides using your keyword, what else can you do to optimize your title tag? This advanced guide from Moz shows you seven ways to do just that.

Title tag hacks – Whiteboard Friday

Check Out This Resource

On Page SEO – 9 Actionable Techniques That Work

(YouTube)


An on-page SEO tutorial that includes lots of real-life examples and case studies.

I made this video. So, again, I’m biased. But I think it’s really helpful for anyone looking to learn more about optimizing content.

Nine actionable SEO techniques that work

Check Out This Resource

SEO Case Study – 313% More Organic Traffic with REAL Examples

(From The Future)


This is a collection of three in-depth SEO case studies that focuses on advanced on-page SEO concepts (like “keyword spread”).

SEO case study – From The Future

Check Out This Resource

SEO Copywriting: 17 Powerful Secrets

(Backlinko)


As it turns out, there’s more to on-page SEO than optimizing for keywords. In fact, a big part of SEO in 2018 is writing for humans AND search engines (also known as: “SEO copywriting”). And this post will hook you up with 17 actionable SEO copywriting techniques.

SEO Copywriting

Check Out This Resource

Chapter 4:Technical SEO

Technical SEO

Don’t sleep on technical SEO.

If Google can’t access all the pages on your site, your rankings WILL suffer.

Fortunately, you don’t need to be a Silicon Valley whiz kid to master technical SEO.

In fact, the resources here will show you specific steps you can use to master technical SEO.

(No Computer Science degree required)

Google Search Console: The Definitive Guide

(Backlinko)


The Google Search Console might be the most important SEO tool on the planet. Why? Because the data you get from this tool comes straight from Google. Unfortunately, the Search Console isn’t that user friendly.

Enter: this guide. In it, you’ll see exactly how to use GSC’s main features. That way, you can get the most out of this powerful piece of SEO software.

Google Search Console Guide

Check Out This Resource

Step-by-Step “Technical SEO” Checklist

(WEBRIS)


Want a quick checklist to make sure your technical SEO is in good shape? Then don’t miss this interactive checklist from WEBRIS.

Technical SEO – Step-by-step guide

Check Out This Resource

The Ultimate SEO Audit [Works GREAT in 2018]

(Backlinko)


Whether you’re killing it with SEO, or struggling to crack the first page, an SEO audit can help give your rankings a shot in the arm.

This step-by-step process makes doing an SEO site audit accessible and easy.

Backlinko – SEO Site Audit post

Check Out This Resource

The Beginner’s Guide to Structured Data for SEO: How to Implement It

(Moz)


Many SEOs consider structured data to be the “next big thing” in SEO.

(I don’t agree, but that’s another story 🙂 )

Either way, structured data can definitely help you get more search engine traffic. Fortunately, Moz put together a very helpful two-part guide to structured data for non-techy people (like me).

Beginner's Guide To Structured Data

Check Out This Resource

Mobile SEO: The Definitive Guide

(Backlinko)


This guide will show you exactly how to get your site is ready for Google’s mobile-first index.

Mobile SEO Guide

Check Out This Resource

Website Architecture and Internal Links

(Moz)


Whether you run a WordPress blog or a massive ecommerce site, your site’s structure is super important. And in this helpful guide, you’ll learn how to setup your site architecture the right way. Includes a helpful video.

Website architecture and internal links

Check Out This Resource

Chapter 5:Link Building & Content Promotion

Link Building and Content Promotion

Are backlinks still important in 2018?

Absolutely.

In fact, Google recently stated that links remain one of their “top 3” ranking signals.

Question is: How do you build links that work?

This chapter will show you the ropes.

Link Building for SEO: The Definitive Guide

(Backlinko)


This is my comprehensive guide to building backlinks in 2018. It covers the basics (like why backlinks are important). But I also made sure to include lots of advanced content, like case studies and pro tips.

Link Building

Check Out This Resource

7 Actionable Ways to Loot Your Competitors’ Backlinks

(Ahrefs)


When it comes to finding GREAT link opportunities, nothing beats copying your competitors. Here’s an actionable post on “looting” your competitors’ links.

Get competitors' backlinks

Check Out This Resource

How to Get High Quality Backlinks in 2018 (7 New Strategies)

(Backlinko)


These are 7 of my favorite link building strategies for 2018, including The Moving Man Method and HARO.

High Quality Backlinks

Check Out This Resource

Sustainable Link Building: Increasing Your Chances of Getting Links

(Moz)


Learn insider SEO and link building tips from someone that’s run hundreds of campaigns. Recommended.

Sustainable link building

Check Out This Resource

17 Advanced Methods for Promoting Your New Piece of Content

(Neil Patel)


Publishing an awesome piece of content is just the beginning. To get links, traffic and shares, you’ll need to promote it. This post shows how to get your content in front of influential people that can share and link to your stuff.

17 Advanced Methods for Promoting Your New Piece of Content

Check Out This Resource

Chapter 6:UX Signals

UX Signals

Google is getting smart.

REALLY smart.

In fact, thanks to an AI algorithm called RankBrain, Google can tell whether or not people like your site.

If they do? Then you can expect a serious rankings boost.

If not? Google’s going to bury your site.

That’s why so-called “UX signals” are REALLY important for SEO right now.

And the collection of resources here will teach you how to optimize your site for these key UX signals.

Google RankBrain: The Definitive Guide

(Backlinko)


RankBrain is a HUGE Google ranking factor right now. Unfortunately, most of the content out there on RankBrain is super technical and hard to understand. Enter: this plain-English guide.

Google RankBrain SEO

Check Out This Resource

My Single Best SEO Tip for Improved Web Traffic

(Moz)


Nothing beats a simple, step-by-step process you can use to get higher rankings and more traffic. And this post by Cyrus Shepard delivers exactly that.

Single best SEO tip for improved web traffic

Check Out This Resource

The SEO Ranking Factor You MUST Master in 2018

(YouTube)


See why I ranked on the first page for “how to get high”…and what it taught me about SEO.

The SEO ranking factor

Check Out This Resource

Hacking RankBrain: How To Survive SEO Judgment Day

(Larry Kim)


I was lucky enough to see this presentation live. And it absolutely blew me away.

Survive SEO judgement day

Check Out This Resource

11 Amazing Hacks That Will Boost Your Organic Click-Through Rates

(Search Engine Land)


There’s no doubt in my mind that Google uses click-through rate (CTR) as a ranking signal. But how do you get more people to click on your site in the search results? This infographic has everything you need to know.

Amazing hacks

Check Out This Resource

Chapter 7:Video SEO

Video SEO

Video is EXPLODING right now.

(In fact, according to Cisco, 81% of all traffic will be from videos by 2021. Crazy.)

But for people to find your videos, you need to optimize them the right way.

That’s exactly what this chapter is all about:

Tips and strategies to help you rank your videos in Google and YouTube search.

YouTube SEO: How to Rank YouTube Videos in 2018

(Backlinko)


This guide takes you by the hand and shows you exactly how to rank your videos in YouTube.

How to rank YouTube videos

Check Out This Resource

Reverse Engineering YouTube Search

(Briggsby)


This is an extensive industry study of potential YouTube ranking factors. It’s definitely for advanced YouTubers. So if you’re new to video SEO, I’d come back to this after you get the basics down.

Reverse engineering YouTube search

Check Out This Resource

How Buffer Grew Their YouTube Channel by 59% in 30 Days

(Backlinko)


There’s a shocking lack of YouTube case studies out there. That’s why I worked with the super smart Bryan Peters from Buffer to write this case study of how Buffer turned their struggling channel around.

Grow YouTube channel

Check Out This Resource

Video SEO – How to Rank #1 in YouTube

(YouTube)


This video contains 9 actionable tips for optimizing your videos, including strategies to improve your Watch Time, CTR, and more.

Rank one in YouTube

Check Out This Resource

Chapter 8:Amazing SEO Case Studies

Amazing SEO Case Studies

If you’re like me, you learn best from examples.

And you’re in luck:

This chapter is made up of 100% awesome SEO case studies.

That way, you can see the strategies you’ve learned so far in action.

  • Zero to One Million: an SEO Campaign Blueprint

    (Matthew Barby)


    See how Matthew took a site from zero to one million visits in less than a year with a mix of digital marketing strategies (like blogging, social media, content marketing, and SEO).

    SEO Campaign Blueprint

    Check Out This Resource

  • How to Get 260.7% More Organic Traffic In 14 Days

    (Backlinko)


    This case study will show you how to get more traffic… without needing to bang out a new article every week.

    Content Relaunch

    Check Out This Resource

    How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Month

    (Yes Optimist)


    This is a “big picture” guide to growing a site’s SEO from scratch. So if want to take a break from tactics and teach yourself SEO using a high-level approach, check this one out.

    Content marketing SEO case study – The trifecta strategy

    Check Out This Resource

    Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

    (Backlinko)


    Learn how I used something called “The Skyscraper Technique” to double my organic traffic in a super competitive industry.

    Skyscraper Technique

    Check Out This Resource

    White Hat SEO Case Study: 1,000+ Daily Visitors (In < 6 Months)

    (Bill Widmer)


    So you just created a site about RVs. And you want to rank it for all sorts of keywords. What do you do? Well, Bill Widmer was in that exact same spot. And in this case study, he shows you how he grew his RV site from scratch using white hat SEO.

    Bill Widmer case study

    Check Out This Resource

    How to Rank #1 in Google [Step-by-Step Case Study]

    (YouTube)


    A video tutorial that walks you through the key strategies that helped me hit the top spot in Google for the keyword: “list building”.

    How to Rank 1 in Google

    Check Out This Resource

    Bonus Chapter:The Best SEO Resources… Ever

    The Best SEO Resources Ever

    No need for a long intro here.

    This chapter is a collection of my all-time favorite SEO-related blog posts, videos, and guides.

    13 Advanced Link Building Strategies You Probably Haven’t Used

    (Detailed)


    I love me a new link building strategy (I’m a nerd like that). So imagine my delight when I came across this list of 13 untapped strategies for building links. And it lived up to my expectations.

    Advanced Link Building

    Check Out This Resource

    Large-Scale Study: How to Rank for Featured Snippets

    (SEMrush)


    Featured Snippets is a HUGE part of getting traffic from SEO in 2018. But how do you get your content inside a Featured Snippet? SEMrush and SEO expert AJ Ghergich teamed up to answer that exact question.

    Large scale study

    Check Out This Resource

    SEO Tools: The Complete List (2018 Update)

    (Backlinko)


    A few years ago, I realized something:

    There were A LOT of SEO tools out there. But no single place that listed (and rated) each one. So I personally tested over 280 tools. And after weeding out the crap, I was left with this list of 188 quality SEO tools.

    SEO Tools

    Check Out This Resource

    100+ Google SEO Success Factors, Ranked

    (Zyppy)


    You may have read that there are 200+ ranking factors in Google’s algorithm. Unfortunately, lots of them (like your domain’s age) are hard or impossible to optimize for. That’s why this guide focuses 100% on “success factors” that you can actually influence… sorted by importance.

    SEO success factors

    Check Out This Resource

    21 Actionable SEO Techniques That Work GREAT in 2018

    (Backlinko)


    There’s not much to say that the title doesn’t cover. In this post you’ll find a list of 21 SEO insanely tactical techniques that you can use to boost your search engine rankings.

    SEO Techniques

    Check Out This Resource

    Google Algorithm Change History

    (Moz)


    Google makes hundreds of changes to their algorithm every year. Knowing that: how do you keep track of them all? Well, the comprehensive “Google Algorithm Change History” makes staying on top of Google’s constant updates (relatively) easy.

    Google algorithm change

    Check Out This Resource

    Advanced Step-By-Step SEO Tutorial (2018)

    (YouTube)


    This video walks you through the specific steps you need to get higher rankings in 2018, including loading speed, technical SEO, content, links, and more.

    Bonus Chapter – SEO Tutorial

    Check Out This Resource

    How To Increase Website Traffic (Without Building Links Or Adding New Content)

    (Ahrefs)


    SEO nerds rejoice! In this post you’ll find 3 super-detailed SEO case studies that are absolutely must-reads.

    Ahrefs – Increase Website Traffic

    Check Out This Resource

    Conclusion

    Conclusion

    I hope this guide helped you step up your SEO game.

    Now I’d like to turn it over to you:

    What was your favorite resource from this guide?

    Or maybe you have an excellent piece of content that you think I should add.

    Either way, let me know by leaving a comment below right now.

    167 Comments

        1. Definitely will Brian, but I feel you’ve scoured all corners of the internet. Are there any other SEO resources out there worth their salt?
          A personal favourite of mine that you mentioned was the Zyppy 100+ Google Ranking Factors.
          Thanks again!
          All the best,
          Tom

          1. I included pretty much all of my favorites here. That said, I plan on updating this post regularly with new stuff that I find.

            And I agree: Cyrus did a great job with that post.

    1. Hello Brian and thanks for this guide. like you I have gone through tons of materials and courses on SEO but having difficulties ranking my own sites which is in highly competitive niches [SEO, Web Design and Computer repair].

      Also being located in NY is different from almost anywhere else but yes, this post is still very helpful, thank you.

      1. You’re welcome, Mike. I can’t tell you how many SEO articles I’ve read.

        99.9% of them were pretty much useless. That’s why I decided to create this “SEO Content Hall of Fame” to help people learn SEO from the right places.

    2. Great collection, Brian – thanks. You’re my go-to resource for SEO these days.

      One suggestion: I see almost everyone measuring their SEO efforts through Google Analytics.

      This is understandable – but I’ve just published some detailed research that shows Google Analytics is only reporting on a tiny fraction of real traffic. On one site, 78% of real, human visitors are not being captured.

      See https://www.tallprojects.co.uk/articles/google-analytics-is-lying-to-you/.

      Would love to hear any thoughts. Thanks 🙂

      1. Thanks Edward. I just skimmed your article. How do you know that GA isn’t filtering out bots? You say that WPEngine does that as well, but I’d trust GA in that case over a host.

        1. Thanks Brian. And great question!

          GA certainly is filtering out bots. But WP Engine also filter out visits from known bot user agents: https://wpengine.com/support/count-visits/

          The strongest evidence comes from seeing adblockers actively blocking calls to Google Analytics.

          And we can also see similar discrepancies between real transaction numbers (i.e. purchases) vs the ecommerce conversions captured in Google Analytics.

    3. What timing! I was looking for a comprehensive refresher & here it is! Can’t wait to go through this again to make sure I have it all correct on my website. Thanks again Brian.

    4. For years, I was looking for a blog like this where I can find best content on SEO written by experts.

      Thanks Brian

      This post will stop my research.

    5. Hey Brian. Awesome article as always!

      If I may suggest: You should probably change those blue buttons into auto-width ones, because they look more like non-clickable banners right now on wide screens.

      p { text-align: center }
      p > a { display: inline-block; width: auto }

      Keep it up! 🙂

      1. You’re welcome, Justin. I definitely try to include content for newsletter subscribers that’s more on the advanced side (that way, intermediate and advanced SEOs can use my content to step up their game).

      1. Hey Matt, I don’t nofollow editorial links (links in blog posts and articles) as a general rule. There’s no real SEO benefit to it. My take is this: if a site’s worth linking to, that link should be followed.

    6. Hi Brian, thanks for this list of awesome resources. It really blew me away how much content there is that I haven’t even heard of, and I consider myself SEO-literate.

      My list of “must read, reread and learn” posts just got expanded- and I thank you for it.
      On the other hand (it’s a bucket brigade) 🙂

      I love that you included “13 Advanced Link Building Strategies You Probably Haven’t Used”. I adore that post as it introduced me to the awesome writings over at ViperChill and now Detailed.com.
      Plus that scrapping sites for comment count technique is pure gold.

      Perhaps it’d mesh well with your link research (Ahrefs), and social popularity research (Buzsumo).
      The goal?
      To make an unscalable skyscraper, right?
      🙂
      Nikola Roza

      1. Hey Nikola, you’re welcome. This post started as my personal rolodex of awesome SEO content. And I realized that it was a waste to keep that list hidden away.

        And I agree 100%: everything Glen puts out is solid gold.

    7. I’d say this post from Brian is the holy grail of SEO world. All the SEO I’ve learned in the last 1 years, is summed up in one single post. My personal favorites are technical SEO, backlink strategies and increasing web traffic.

    8. Hi Brian,
      Thanks for the post, you must have put some crazy amount of time into this. I have been going through your blogs 27 tips to increase traffic post last month and have already noticed a difference. And even though I just run a small blog (and have no experience) I am hoping to build my blog up to be a big competitor in my niche.

      I have been having trouble getting back links so far. There are not a lot of bloggers in my niche. There are only hobby bloggers and huge websites. The huge websites are ignoring me and the hobby bloggers are not too interested in back links or guest posts. There are however a lot of Youtuber’s in my niche and I hoping that I can make a stronger connection with them. Would a link from a YouTube video description count as a good backlink?

      Thank for all of your research,
      Amy

      1. Hi Amy, you’re welcome. That’s true: I put a lot of time curating the resources listed here (and the Backlinko team took my list and turned it into this nice design).

        To answer your question: unfortunately not. YouTube adds the “nofollow” tag to their links, so they don’t really help with SEO.

    9. Hi, Brian

      great post, as usual. I just can’t figure out how you come up with this stuff :-).

      I have one question, though. in chapter about video SEO, you mention that “by 2021, 81% of all traffic will come from videos”. Does this mean that text based sites will slowly become obsolete? Or that video should complement text posts?

      I can’t wait to share this post :-D.

      1. Thanks Vladamir.

        Good question. My take is that video will eat into text based sites (like blogs) a little bit. That said, LOTS of people prefer to learn from articles vs. videos. So I don’t think text is going to become completely obsolete.

    10. Really your post is helpful for Beginner to Professional.
      This is like all test in one dish.
      Thanks, Dean and Team!!

    11. Hii Brian,
      An awesome guide for which I was looking for..thanks a ton.
      Brian pls also create a practical video or post on how to do SEO of HTML and PHP websites..Will be grateful

    12. When I see Brian Dean in the email Box, My first step is to mark Star because of this valuable information. I don’t want to lose the single email, @Brian Dean.
      If you want to be SEO Expert Learn Basic SEO Tips From Other blogs & to get expertise,
      Backlinko is the Best in the World😊

      Thank you Brain AKA Backlinko👏

    13. All of this is good, but I expected something fresh that could help..
      I have read a lot of stuff.. and managed to get some.organic traffic..
      But even after better content than the ranked blog, my bounce rate is pretty bad..
      Please suggest actionable technique to reduce bounce rate and increase visitors engagement..

      Thanks..

      Faizan Fahim

    14. Brian, I love your articles I started to use serp-stat but my go-to SEO resource is backlinko because whatever you write have real meaning in it and if you recommend any external source then there will be weight behind the source otherwise you haven’t mentioned it. Hopefully, you will inspire newbie like me for decades

    15. Hey Brian… Top notch list man. It’s funny i have read about 75% of these resources, but there are few more for me to go through. The total complete in-depth guides are so much better than piecing together 12 articles to master one concept.

      Cyrus released a sweet site architecture guide today which I wanted to share with your audience… his content is always top-notch..

      https://zyppy.com/site-architecture-seo/

    16. I have the same problem as you do. I can’t rank my sitr high. I don’t know why is that. I’m doing everything you’re mentioning but I still don’t get enough traffic. Can you give me an advice? I don’t know why my site is not getting a lot of new keywords? This is my site if interested: narrowem.com

    17. If someone wants to master SEO concepts, this is the only page he/she should read.

      Excellent collection of best SEO resources, Brian. Your blog alone is a goldmine, and now this.

      Take a bow man!

    18. hi brian, thank you SO much for such amazing posts and case studies, you have inspired me to put some of your tips into practices with good results! =) i would love to see a case study in future on image seo because as a user i use a ton of image search, and now google allows us to save images in collections. curious to see what that leads to… thank you and best wishes!!

    19. Brian Please Make A Guide That… How You Make Your Content? How You Write Your Article….
      Thanks….
      Best Regards..

    20. Hey Brian, I am applying your teachings and my business improves with each passing day. I try to innovate always, to create new terms and to guarantee positions in the ranking still not looked for the users, but that someday they could come to be.

      Thanks a lot!

      1. Awesome, Natanael. I definitely recommend mixing in keywords that people do already search for to. But proprietary keywords can also work really well.

    21. Hey Brian,
      This is the great post. I am new to SEO and I am looking something where I can find the material in one article. Thanks for sharing your knowledge.

    22. This awesome Brian..Thanks again for your wonderful effort..!
      I hope that some day you choose TRAVEL website as a study case.
      Will help me a lot..
      thanks again for sharing.. and keep up the great work..!

    23. You are a robot Mr. Brain ( SEO brain) … one suggestion you can make the resource links to open in new page so that bounce rate of this page can be reduced??

      Congrats you are already ranking for … how to learn SEO

      Dr in my name is for medical doctor 😉 MD in internal medicine and i am big fan of your blog and approach… all the best

    24. Wow… Thanks for showing us an awesome way to do a resource page. By any chance, would you be considering a post on the discovery of 1 Aug algorithms?

    25. Wow, this is an amazing compilation of incredible resources, Brian. Incredible job putting this together! I never even knew that many of these resources existed. Great job on this, super-impressive as always. Thanks for sharing!

    26. Hi Brain,

      I read lots of your post, and would please publish a post of eCommerce site SEO? I think there are lots people want to learn that?

      Thank you!
      ian

    27. Hi Brian Dean, this is a great resources that is worth a premium monthly price tag. I’ve read and studied all of your recommended resources and backlinko remains my number one go-to resource for SEO. I’m already working on a case study how you changed my life with on-page SEO that helped me rank for competitive keywords. Thanks Brain for another wonderful great resource on SEO fast learning.

    28. Another masterpiece Brian. Sometimes I confused whether I should focus on technical SEO or on page SEO.

      However your YouTube channel and blog helpful but I’d like to see a detailed guide on Technical SEO. It will help me alot and others who are struggling with it. You may also suggest a good reference to learn about technical SEO.

      Thanks,
      Umesh Singh

    29. Hey Brian,

      Breaking the ice, I am finally writing here after being a reader for sometime of your site. I was struggling alot in generating and recovering my lost organic traffic due to my content being copied, duplicated or rephrased in own words. I glued to your 27 pointer post to repurpose the old content and how to regain/increase the organic traffic. I was able to draft some plan for next 6 months to work on based on your suggestions in the article and also got a lot of help in setting up my YT channel as a part of one of the pointer in your other article.

      I have no clue about SEO only some basics that is available every where and I feel this article must help me as your other articles helped me give some direction on recovering my lost traffic and generating more content as well as repurposing old content.

      Writing this long comment just to thank you for being such a help. I am not sure if I will be successful after the 6 month plan or not but I am pretty sure at least I will be few steps forward than where I stand today. Once my content plan is completed, I will jump on to these resources to get help on SEO too.

        1. Hey Brian,

          Working on the first phase of my project. I have redesigned the site structure and I planned to launch an eBook. It is based upon FAQs of my travel blog based on a location. I included some bonus chapters in it for lead and print as well.

          However, my question is, as it contains many important answers and is in the form of a travel guide, I was planning to publish it as an article or page on the blog and link it in my main menu and remove the category link from it. But, the article may end up being around 20,000 words. Would you recommend doing that? Of course I want add images and media in between and divide them into section. But, is it like OK to publish 20000+ words of article so that I generate contextual internal links to many of the important articles of my site with click depth of 2. Or you think I should publish multiple sections of my FAQ eBook and link all of them in the main menu? Right now I link the category of that place whose guide I created as eBook. Earlier it was a mega menu with lots of links which I have removed now to provide links as contextual ones instead of main menu ones to my articles.

          Your inputs will be highly appreciated. Thank you in advance.

    30. Hi Brian,

      Great Article. Do you think that these types of posts are good for SEO? I mean list of posts with external links?

      It is really surprised that there is no any resource by Neil Patel.

      1. Damith, it depends on the keyword, user intent and topic. In this case, the post is designed to help people learn SEO. That’s pretty much impossible to do with a post. So I curated resources that people can use to learn on their own.

    31. I was hoping that you would share some content instead of sharing the sources. I love your posts Brian, I follow them too, but not too happy with this one.

    32. Hey Brian!

      Once again, another incredible resource that I’ll be sure to share with work colleagues! It’s great to have people like yourself & Neil Patel (amongst others) creating really valuable content like this to help others out.

      Keep up the great work!

    33. Hey Brian,
      I am just newbie and seriously i do get frustrated when articles doesn’t rank on top or near top, but people like you and many other also inspire me to never give up. There are some points that i wasn’t known so far but thank to you ,you are always make us learn important things about seo.

      1. You’re welcome, Yiannis. Creating guides like this take a lot of time and effort. So it’s nice to hear that people are benefiting from it.

    34. Rocking information! We need more such articles in future. Brian, can you please elaborate on resolving technical seo issues, it will be really helpful.
      BIG Thanks again.

    35. Nice collection, Brian.

      I’ve bookmarked so many SEO websites and resources that it’s overwhelming to even look at.

      Great to have all these resources in one place.

    36. That is a lot of information, to the point where I think whatever I do it’d never be enough or worth my time as clearly, I don’t know the ins and outs. It makes me want to hire someone who could work with me on all of these things. The trouble is, who to use? Too many people claim they’re the best but don’t even email you from a business domain; instead, they email from a free email Gmail address.

      Regarding SEO, I know Matt Cutts and more recently Brian Dean (you) and from the homepage of your site found out about Neil Patel (see he has been replaced now with someone else now haha j/k). Seriously, learn lots from you Brian and Neil Patel, and I tweaked my sites load, but how do I know if I’m making things better? What is the best step by step way to check traffic? Google Analytics or Search Console or use some other website tools? How to check if backlinks are increasing or decreasing? There are just way too many different sites/tools to achieve the same thing in different ways, and they have all different pricing structures. A lot of them are quite expensive for someone just starting with SEO. SEMRush, Majestic SEO, Ahrefs, Moz are quite pricey. I was first testing with Serpfox with 100 keywords at only $10/month which help me get an idea on which keywords were moving up and any new keywords that were being added, but the thing is sometimes the keywords are in top 10/100, then leave, then back in. Is Google confused how to rank them or something? 🙂

      I figured Serpfox was a bit limited and so now using SERanking which costs a bit more than Serpfox but nowhere near as expensive as the other ones I mentioned previously and so that’s good. But again, the keywords are dropped/in, dropped/in. I wish Google would make up its mind up because I would make On-site SEO changes which would increase the rankings only for Google to sometimes drop the keywords that I was trying to rank for (going by their suggestions) only for the keywords to move down or be lost altogether and instead replaced by some other keywords that I did not work on On-site page SEO wise. Of course, I can’t just keep changing the website content over and over again. Overall, I think what I’ve done has made a difference. But still not 100% sure, yet, I think I’d rather pay someone who knows what they’re doing! Trouble is not knowing who to use? No doubt you only work with enterprise businesses Brian Dean? If so, do you have any recommendations for SEO guru’s/agencies for the smaller/start-up businesses? I know some of the basics but not interested in doing 100% everything mentioned on your Blog; I’d rather work on other business and delegate work when necessary.

      These are stats from the past 30 days:

      https://image.ibb.co/efzFne/SE_Ranking.png

      So the changes I make seem to be helping but think I’d rather have someone else do the work so I can work on things that I’m better at doing. Does anyone have any recommendations for SEO gurus for the startup-smaller businesses? 🙂

      1. Hey Christopher, thanks for your comment. My overall take is that, if you’re seeing results, continue to do what you’re doing. There are reputable SEO agencies, but they’re few and far between. Plus, they don’t know your biz like you do. In short: keep publishing great content, promote it, stay consistent, keep learning, and you should be able to scale your success.

        1. So right about this, I guess “Plus, they don’t know your biz like you do.”. I agree with your overall take on it. Sound advice. I’ll try to figure it myself as it’s a good learning process; can get quite addictive. You give many the SEO bug. 🙂

          Up next: add a blog as I see many competitors are gettings LOTS of traffic from them. Done well without a blog, now let’s see what a Blog adds to it. Just need to decide whether to use hostxnow.com or blog.hostxnow.com as there is a lot of debate about that. I think with the former link juice passes from website to anything under “/” but when using a subdomain it’s treated as a separate domain, and you have to build Domain Authority from scratch? Think I’ll go with the former format. Also, need to decide whether to have “nofollow” for all links in case of spam, not concerned much about external links that I link out to because from what I read can be a good thing providing linking to the relevant source. Thanks again.

    37. To learn SEO fast for any industry…People need to just follow you!
      You’ve been an incredible leader for years, and it’s great watching you continue to rise.

      This is beyond, one of your best posts you’ve made, I believe, and some awesome advice and content that works!
      Awesome!

      This industry is being changed, and you’ll be another leader impacting that change!

    38. Thank you Brian . i was looking for such post to brush up some things.

      I am also looking for guide about keyword research for App Store Optimisation (ASO) as well as tool. It will be great if you make a detailed guide on the same.

    39. Thanks for the great post Brian. I respect your work and advice. After reading tons of head-clogging articles around the web that contain pretty much useless, rehashed or outdated information, you’re basically one of the very few SEO sources that I even take the time to listen to anymore. True, every business is unique and all these tips may not apply to ever business, but one can apply many of these techniques along with their own ingenuity and testing and rise top the top in their niche. Your advice is definitely worth taking the time to read and has really added actionable tips and ideas to my SEO pool of knowledge. Thanks again and keep up the great work!

    40. Brian I have a question about keyword research. Hope you don’t mind.

      You recommended before to use reddit for KW research. Find questions they ask, then answer them.

      But since reddit is indexed isn’t it likely that Reddit will always outrank you for any question you answer? Since the original question + answer will always be found on Reddit.

      Is it a case if settling for 2nd place?

      1. Hi Steve, keep in mind that the question doesn’t have to be the title of the post. It can be a question in the thread.

    41. Thanks for this post, very helpful as usual. And btw, good luck with your projects. I was surprised by the PointBlankSEO acquisition!

      I have a question though.. I notice more and more that most big blogs out there (no need to name them) seem to lose some engagement (comments and shares). Some have been affected drastically.. Is there any known reason for that?

    42. hi Brian; the way your blog looks is killer.
      I had not expected the whole content in the form of links, but again it was awesome and incredible.
      you seldom do videos on youtube but again that are awesome. By your blog I say repeatedly that content is the real king.
      Thanks
      Vipin

    43. Hey Brian,

      What I love most about this list is the fact you’re really looking to share great information. SEO — while highly competitive — doesn’t have to be a zero sum game. Plus, you’re not linking out “just to have outbound links for solid SEO.” You always put thought and research into your work and you’ve earned your presence by being helpful instead of trying to game the system.

      Thank you!

    44. Hi Brian,

      Amazing content as always.

      I’ve always wondered how you design your posts, what theme / plugins do you use? My written work is good but lacks visual appeal and I was hoping you could shed some light on the topic.

      I’m assuming you have dedicated graphics artists but that’s not an option for me at the minute.

      Many thanks and keep up the great work!

    45. Truely greatful to you for this guide….its legendary …can totally feel the kind of effort you gave to pull this off…I just have one question,how do you make this amazing colourful graphics (not the images one),the ones over which you write the posts ? Are those embeded within the theme or do you use some other means ?

    46. Hi Brian,

      thanks for always sharing the best contents for the SEO topic. I’m using all your tactics and I’m noticing big improvements on my websites. I own 3 niche websites for the Italian market and they are skyrocketing lately.

      I have just one question. I’ve been A/B testing the post date shown in the search results (visible vs not visible). I didn’t get if it does improve or penalize the positions yet. What do you think? Is it better to show the post creation date in the search results or make it invisible at the eyes of Google?

      Thanks for your time. You are the number one in this field. I hope you will give me a valuable answer.

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