How to Learn SEO in 2021
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How to Learn SEO In 2021
(In Record Time)

This guide will help you learn SEO in record time.

The best part?

Everything here applies to SEO in 2021.

(In other words: you don’t need to worry about reading out of date stuff.)

So without further ado, let’s get started…

How to Learn SEO in 2021

About The Author

Brian Dean

I’m Brian Dean.

I remember when I first tried to learn SEO on my own…

It was REALLY frustrating.

Conflicting information.

Confusing terms.

And techniques that didn’t work.

Fast forward to today, and I rank top 3 in Google for competitive keywords, like “video SEO”:

Google SERP – Video SEO

“Keyword research tools”:

Google SERP – Keyword research tools

And “Ecommerce SEO”:

Google SERP – Ecommerce SEO

And Success Magazine considers me “the world’s foremost expert on search engine optimization”.

Success Magazine

I’m not showing you all this to brag.

It’s to show you what’s possible when you learn SEO from the right sources.

Speaking of, that’s what this guide is all about.

It’s a collection of hand-picked resources to help teach yourself SEO… in record time.

Chapter 1:SEO Fundamentals

SEO Fundamentals

This chapter is all about teaching you the basics of search engine optimization.

So if you’re new to SEO, the resources below are a must-read.


They’ll help you get the basics down before we dive into the advanced SEO strategies later in this guide.

What is SEO? Complete Guide and Tutorial


This guide will take you from complete SEO newbie (“What is this search engine optimization I keep hearing about?”) to a pro (“Title tags=optimized!”).

Backlinko – Hub – What is SEO?

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How Search Works


If you want a plain-English answer to the question “how do search engines actually work?” this short video is for you.

Video – How Search Works

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Search Engine Optimization (SEO) Starter Guide


SEO advice straight from the horse’s mouth. A bit dense, but definitely worth reading.

Google SEO Starter Guide

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The SEO Marketing Hub 2.0


The SEO Marketing Hub “Learning Center” is like mini-Wikipedia for SEO knowledge. It has entries that cover keywords, outreach, indexing, and more.

Backlinko – SEO Marketing Hub

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How to Create an Effective SEO Strategy


Learn how the various elements of SEO (like content, promotion and branding) tie together. Specifically, this guide will give you a step-by-step action plan that you can follow to rank higher in Google.

Backlinko – SEO Strategy post

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The Definitive Guide To SEO In 2021


SEO is CONSTANTLY changing. And now that you’ve got the basics down, this guide will help catch you up with the most important SEO trends happening right now.

Backlinko – SEO this year

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Chapter 2:Keyword Research

Keyword Research

Keyword research is THE first step of any SEO campaign.

Unfortunately, it’s one of the most confusing steps too.

To start with:

How do you actually come up with keyword ideas?

Or even more important:

How do you choose the best keywords on your list?

If you’ve ever asked yourself these questions, this chapter has you covered.

Keyword Research for SEO: The Definitive Guide


This guide is designed to show you everything there is to know about keyword research, from generating keywords to evaluating the competition on Google’s first page.

Backlinko – Keyword Research guide

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The Lazy Writer’s Guide to 30-Minute Keyword Research


The title says it all. If you want an insanely fast keyword research process that only takes 30 minutes to implement, this post by Britney Muller is for you.

The lazy writer's guide to 30-minute keyword research

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How to Research Keywords: A Step-By-Step Guide

(Orbit Media)

This highly-practical guide walks you through a proven approach to keyword research step-by-step.

How to research keywords

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137 Experts Reveal Best Tools For Keyword Research

(Robbie Richards)

There are a million keyword research tools on the market. But which one should you choose? Well, Robbie Richards asked 137 SEO pros about the keyword tools they use every day. And you can find their favorites listed here.

RobbieRichards – Best keyword research tool

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Advanced Keyword Research Tutorial (5-Step Blueprint)


This short video will show you how to put the concepts you learned so far into practice. Specifically, you’ll see a real life, 5-step keyword research process in action.

"Advanced Keyword Research" YouTube Video

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Chapter 3:On-Page SEO

On-Page SEO

This chapter will show you how to optimize your content the right way in 2021.

Specifically, you’ll see exactly how to use advanced on-page SEO strategies (like “Bucket Brigades”) to get higher Google rankings and more organic traffic.

Let’s dive right in.

On-Page SEO: The Definitive Guide


This is my regularly-updated guide to on-page SEO. This visual guide covers the basics (like keyword usage) as well as some advanced strategies (like maximizing Dwell Time). I’m biased, but I think it’s pretty cool.

Backlinko – On-page SEO guide

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7 <Title Tag> Hacks for Increased Rankings + Traffic – Whiteboard Friday


Your title tag is THE most important part of on-page SEO. The question is: besides using your keyword, what else can you do to optimize your title tag? This advanced guide from Moz shows you seven ways to do just that.

Title tag hacks – Whiteboard Friday

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On Page SEO – 9 Actionable Techniques That Work


An on-page SEO tutorial that includes lots of real-life examples and case studies.

I made this video. So, again, I’m biased. But I think it’s really helpful for anyone looking to learn more about optimizing content.

Nine actionable SEO techniques that work

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SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days


In-depth SEO case study about an advanced content optimization strategy called “Skyscraper Technique 2.0”.

Backlinko – Skyscraper Technique 2.0 post

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SEO Copywriting: The Definitive Guide


As it turns out, there’s more to on-page SEO than optimizing for keywords. In fact, a big part of SEO in 2021 is writing for humans AND search engines (also known as: “SEO copywriting”). And this post will hook you up with actionable SEO copywriting techniques.

Backlinko – SEO Copywriting Guide

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Chapter 4:Technical SEO

Technical SEO

Don’t sleep on technical SEO.

If Google can’t access all the pages on your site, your rankings WILL suffer.

Fortunately, you don’t need to be a Silicon Valley whiz kid to master technical SEO.

In fact, the resources here will show you specific steps you can use to master technical SEO.

(No Computer Science degree required)

Google Search Console: The Definitive Guide


The Google Search Console might be the most important SEO tool on the planet. Why? Because the data you get from this tool comes straight from Google. Unfortunately, the Search Console isn’t that user friendly.

Enter: this guide. In it, you’ll see exactly how to use GSC’s main features. That way, you can get the most out of this powerful piece of SEO software.

Backlinko – Google Search Console guide

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Step-by-Step “Technical SEO” Checklist


Want a quick checklist to make sure your technical SEO is in good shape? Then don’t miss this interactive checklist from WEBRIS.

Technical SEO – Step-by-step guide

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The 15-Step SEO Audit Checklist


Whether you’re killing it with SEO, or struggling to crack the first page, an SEO audit can help give your rankings a shot in the arm.

This step-by-step process makes doing an SEO site audit accessible and easy.

Backlinko – SEO Site Audit post

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The Beginner’s Guide to Structured Data for SEO: How to Implement It


Many SEOs consider structured data to be the “next big thing” in SEO.

(I don’t agree, but that’s another story 🙂 )

Either way, structured data can definitely help you get more search engine traffic. Fortunately, Moz put together a very helpful two-part guide to structured data for non-techy people (like me).

Beginner&#039;s Guide To Structured Data

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Mobile SEO: The Definitive Guide


This guide will show you exactly how to get your site is ready for Google’s mobile-first index.