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SEO This Year (exit intent)

How to Learn SEO In 2020
(In Record Time)

This guide will help you learn SEO in record time.

The best part?

Everything here applies to SEO in 2020.

(In other words: you don’t need to worry about reading out of date stuff)

So without further ado, let’s get started…

How to Learn SEO in 2018 (In Record Time)

About The Author

Brian Dean

I’m Brian Dean.

I remember when I first tried to learn SEO on my own…

It was REALLY frustrating.

Conflicting information.

Confusing terms.

And techniques that didn’t work.

Fast forward to today, and I rank #1 in Google for competitive keywords, like “video SEO”:

SERP – "video seo"

“Keyword research tools”:

SERP – "keyword research tools"

And “Ecommerce SEO”:

SERP – "ecommerce seo"

And Success Magazine considers me “the world’s foremost expert on search engine optimization”.

Success Magazine

I’m not showing you all this to brag.

It’s to show you what’s possible when you learn SEO from the right sources.

Speaking of, that’s what this guide is all about.

It’s a collection of hand-picked resources to help teach yourself SEO… in record time.

Chapter 1:SEO Fundamentals

SEO Fundamentals

This chapter is all about teaching you the basics of search engine optimization.

So if you’re new to SEO, the resources below are a must-read.

Why?

They’ll help you get the basics down before we dive into the advanced SEO strategies later in this guide.

What is SEO? Complete Guide and Tutorial

(Backlinko)


This guide will take you from complete SEO newbie (“What is this search engine optimization I keep hearing about?”) to a pro (“Title tags=optimized!”).

Backlinko – Hub – What Is SEO

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How Search Works

(YouTube)


If you want a plain-English answer to the question “how do search engines actually work?” this short video is for you.

Video – How Search Works

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Search Engine Optimization (SEO) Starter Guide

(Google)


SEO advice straight from the horse’s mouth. A bit dense, but definitely worth reading.

Google SEO Starter Guide

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The SEO Marketing Hub

(Backlinko)


The SEO Marketing Hub “Learning Center” is like mini-Wikipedia for SEO knowledge. It has entries that cover keywords, outreach, indexing, and more.

Backlinko – SEO Marketing Hub

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How to Create an Effective SEO Strategy

(Backlinko)


Learn how the various elements of SEO (like content, promotion and branding) tie together. Specifically, this guide will give you a step-by-step action plan that you can follow to rank higher in Google.

Backlinko – SEO Strategy post

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The Definitive Guide To SEO In 2020

(Backlinko)


SEO is CONSTANTLY changing. And now that you’ve got the basics down, this guide will help catch you up with the most important SEO trends happening right now.

Backlinko – SEO This Year Guide

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Chapter 2:Keyword Research

Chapter 2 – Keyword Research

Keyword research is THE first step of any SEO campaign.

Unfortunately, it’s one of the most confusing steps too.

To start with:

How do you actually come up with keyword ideas?

Or even more important:

How do you choose the best keywords on your list?

If you’ve ever asked yourself these questions, this chapter has you covered.

Keyword Research for SEO: The Definitive Guide

(Backlinko)


This guide is designed to show you everything there is to know about keyword research, from generating keywords to evaluating the competition on Google’s first page.

Backlinko – Keyword Research Guide

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The Lazy Writer’s Guide to 30-Minute Keyword Research

(Moz)


The title says it all. If you want an insanely fast keyword research process that only takes 30 minutes to implement, this post by Britney Muller is for you.

The lazy writer's guide to 30-minute keyword research

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How to Research Keywords: A Step-By-Step Guide

(Orbit Media)


This highly-practical guide walks you through a proven approach to keyword research step-by-step.

How to research keywords

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137 Experts Reveal Best Tools For Keyword Research

(Robbie Richards)


There are a million keyword research tools on the market. But which one should you choose? Well, Robbie Richards asked 137 SEO pros about the keyword tools they use every day. And you can find their favorites listed here.

RobbieRichards – Best keyword research tool

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Advanced Keyword Research Tutorial (5-Step Blueprint)

(YouTube)


This short video will show you how to put the concepts you learned so far into practice. Specifically, you’ll see a real life, 5-step keyword research process in action.

"Advanced Keyword Research" YouTube Video

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Chapter 3:On-Page SEO

On-Page SEO

This chapter will show you how to optimize your content the right way in 2020.

Specifically, you’ll see exactly how to use advanced on-page SEO strategies (like “Bucket Brigades”) to get higher Google rankings and more organic traffic.

Let’s dive right in.

On-Page SEO: Anatomy of a Perfectly Optimized Page

(Backlinko)


This is my regularly-updated guide to on-page SEO. This visual guide covers the basics (like keyword usage) as well as some advanced strategies (like maximizing Dwell Time). I’m biased, but I think it’s pretty cool.

On-Page SEO: Anatomy of a Perfectly Optimized Page

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7 <Title Tag> Hacks for Increased Rankings + Traffic – Whiteboard Friday

(Moz)


Your title tag is THE most important part of on-page SEO. The question is: besides using your keyword, what else can you do to optimize your title tag? This advanced guide from Moz shows you seven ways to do just that.

Title tag hacks – Whiteboard Friday

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On Page SEO – 9 Actionable Techniques That Work

(YouTube)


An on-page SEO tutorial that includes lots of real-life examples and case studies.

I made this video. So, again, I’m biased. But I think it’s really helpful for anyone looking to learn more about optimizing content.

Nine actionable SEO techniques that work

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SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

(Backlinko)


In-depth SEO case study about an advanced content optimization strategy called “Skyscraper Technique 2.0”.

Skyscraper Technique 2.0

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SEO Copywriting: 17 Powerful Secrets

(Backlinko)


As it turns out, there’s more to on-page SEO than optimizing for keywords. In fact, a big part of SEO in 2020 is writing for humans AND search engines (also known as: “SEO copywriting”). And this post will hook you up with 17 actionable SEO copywriting techniques.

Backlinko – SEO Copywriting post

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Chapter 4:Technical SEO

Technical SEO

Don’t sleep on technical SEO.

If Google can’t access all the pages on your site, your rankings WILL suffer.

Fortunately, you don’t need to be a Silicon Valley whiz kid to master technical SEO.

In fact, the resources here will show you specific steps you can use to master technical SEO.

(No Computer Science degree required)

Google Search Console: The Definitive Guide

(Backlinko)


The Google Search Console might be the most important SEO tool on the planet. Why? Because the data you get from this tool comes straight from Google. Unfortunately, the Search Console isn’t that user friendly.

Enter: this guide. In it, you’ll see exactly how to use GSC’s main features. That way, you can get the most out of this powerful piece of SEO software.

Google Search Console Guide

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Step-by-Step “Technical SEO” Checklist

(WEBRIS)


Want a quick checklist to make sure your technical SEO is in good shape? Then don’t miss this interactive checklist from WEBRIS.

Technical SEO – Step-by-step guide

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The Ultimate SEO Audit

(Backlinko)


Whether you’re killing it with SEO, or struggling to crack the first page, an SEO audit can help give your rankings a shot in the arm.

This step-by-step process makes doing an SEO site audit accessible and easy.

The Ultimate SEO Audit

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The Beginner’s Guide to Structured Data for SEO: How to Implement It

(Moz)


Many SEOs consider structured data to be the “next big thing” in SEO.

(I don’t agree, but that’s another story 🙂 )

Either way, structured data can definitely help you get more search engine traffic. Fortunately, Moz put together a very helpful two-part guide to structured data for non-techy people (like me).

Beginner&#039;s Guide To Structured Data

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Mobile SEO: The Definitive Guide

(Backlinko)


This guide will show you exactly how to get your site is ready for Google’s mobile-first index.

Mobile SEO Guide

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Website Architecture and Internal Links

(Moz)


Whether you run a WordPress blog or a massive ecommerce site, your site’s structure is super important. And in this helpful guide, you’ll learn how to set up your site architecture the right way. Includes a helpful video.

Website architecture and internal links

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Chapter 5:Link Building & Content Promotion

Link Building and Content Promotion

Are backlinks still important in 2020?

Absolutely.

In fact, Google recently stated that links remain one of their “top 3” ranking signals.

Question is: How do you build links that work?

This chapter will show you the ropes.

Link Building for SEO: The Definitive Guide

(Backlinko)


This is my comprehensive guide to building backlinks. It covers the basics (like why backlinks are important). But I also made sure to include lots of advanced content, like case studies and pro tips.

Link Building

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7 Actionable Ways to Loot Your Competitors’ Backlinks

(Ahrefs)


When it comes to finding GREAT link opportunities, nothing beats copying your competitors. Here’s an actionable post on “looting” your competitors’ links.

Get competitors&#039; backlinks

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21 Ways to Promote Your Blog

(Backlinko)


Learn super actionable tips and techniques that you can use to promote the content that you publish. Includes advanced social media promotional strategies.

Backlinko – Promote Your Blog post

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How to Get High Quality Backlinks (7 New Strategies)

(Backlinko)


These are 7 of my favorite link building strategies right now, including The Moving Man Method and HARO.

High Quality Backlinks

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Sustainable Link Building: Increasing Your Chances of Getting Links

(Moz)


Learn insider SEO and link building tips from someone that’s run hundreds of campaigns. Recommended.

Sustainable link building

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17 Advanced Methods for Promoting Your New Piece of Content

(Neil Patel)


Publishing an awesome piece of content is just the beginning. To get links, traffic and shares, you’ll need to promote it. This post shows how to get your content in front of influential people that can share and link to your stuff.

17 Advanced Methods for Promoting Your New Piece of Content

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Chapter 6:UX Signals

UX Signals

Google is getting smart.

REALLY smart.

In fact, thanks to an AI algorithm called RankBrain, Google can tell whether or not people like your site.

If they do? Then you can expect a serious rankings boost.

If not? Google’s going to bury your site.

That’s why so-called “UX signals” are REALLY important for SEO right now.

And the collection of resources here will teach you how to optimize your site for these key UX signals.

We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic CTR

(Backlinko)


We used rare access to several Google Search Console accounts to learn why certain Google search results have high (or low) click through rates.

Backlinko – Study on Google CTR

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Google RankBrain: The Definitive Guide

(Backlinko)


RankBrain is a HUGE Google ranking factor right now. Unfortunately, most of the content out there on RankBrain is super technical and hard to understand. Enter: this plain-English guide.

Google RankBrain SEO

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My Single Best SEO Tip for Improved Web Traffic

(Moz)


Nothing beats a simple, step-by-step process you can use to get higher rankings and more traffic. And this post by Cyrus Shepard delivers exactly that.

Single best SEO tip for improved web traffic

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The SEO Ranking Factor You MUST Master This Year

(YouTube)


See why I ranked on the first page for “how to get high”… and what it taught me about SEO.

"SEO ranking factor" YouTube video

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Hacking RankBrain: How To Survive SEO Judgment Day

(Larry Kim)


I was lucky enough to see this presentation live. And it absolutely blew me away.

Survive SEO judgement day

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11 Amazing Hacks That Will Boost Your Organic Click-Through Rates

(Search Engine Land)


There’s no doubt in my mind that Google uses click-through rate (CTR) as a ranking signal. But how do you get more people to click on your site in the search results? This infographic has everything you need to know.

Amazing hacks

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Chapter 7:Video SEO

Video SEO

Video is EXPLODING right now.

(In fact, according to Cisco, 81% of all traffic will be from videos by 2021. Crazy.)

But for people to find your videos, you need to optimize them the right way.

That’s exactly what this chapter is all about:

Tips and strategies to help you rank your videos in Google and YouTube search.

YouTube SEO: How to Rank YouTube Videos

(Backlinko)


This guide takes you by the hand and shows you exactly how to rank your videos in YouTube.

YouTube SEO: How to Rank YouTube Videos

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Video Marketing: The Definitive Guide

(Backlinko)


Just like with text-based content, publishing awesome videos can indirectly help your video SEO in a number of different ways. This new guide will show you how to plan, shoot, edit, and optimize your video content for maximum results.

Backlinko – Video Marketing Guide

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Reverse Engineering YouTube Search

(Briggsby)


This is an extensive industry study of potential YouTube ranking factors. It’s definitely for advanced YouTubers. So if you’re new to video SEO, I’d come back to this after you get the basics down.

Reverse engineering YouTube search