21 Ways to Promote Your Blog (In 2019)

21 Ways to Promote Your Blog (In 2019)

In today’s post I’m going to show you exactly how to promote your blog in 2019.

In fact:

These are the same strategies that I used to grow my blog to 449,759 monthly visits.

Backlinko blog – Monthly traffic

Let’s dive right in.

1. Guest Post Bonuses

If you’re just starting out, guest posting is a GREAT way to grow your blog.

There’s only one problem:

It’s REALLY hard to get people from your guest post to your website.

In fact, one industry study found that the average guest post brings in only 50 visitors.

Average referral traffic from a guest article

The solution?

Guest Post Bonuses.

With a Guest Post Bonus, you don’t just toss in a link at the bottom of your post.

Guest post bonus offer

Instead, you offer people something that makes them WANT to visit your website.

For example, a while back I published this guest post on The Buffer blog.

Buffer blog feature

Yes, I had an author bio link.

Buffer guest post – Author link

But I also created a Guest Post Bonus just for readers of my guest post.

Buffer guest post bonus

And that single guest post brought in 471 visitors in the first month:

Single guest post traffic

And lots of those new visitors signed up to my newsletter.

Nice.

2. Publish Data-Driven Content

Data-driven content is BLOWING UP right now.

And for a good reason:

Content with data is a great way for your blog to stand out.

For example, a few years ago we published this massive search engine ranking factors study.

Search Engine Ranking Factors study

Overall, that post led to thousands of shares on social media.

Post shares on Twitter

And a ton of backlinks.

Search Engine Ranking – Backlinks

The only problem was:

This study was insanely hard (and expensive) to pull off.

There were servers. Crawlers. Data partners. Bugs. Problems. Millions of data points. And lots more.

Yes, data-driven content takes more work than a list post.

But it doesn’t have to be THIS hard.

For example, last year we published this study on voice search.

Voice Search case study

Make no mistake: this took a lot of work.

First, our CTO had to manually ask his Google Home device 10,000 questions.

Then, we transcribed the answers.

Finally, we analyzed the data.

So yeah, it wasn’t easy. But this study was about 20x easier than our big Google study.

And it still did GREAT.

In fact, we got a huge spike in traffic on Day 1.

Day-one traffic spike

And people still link to and cite our study all the time.

People still link to our case study

All anyone really needed to pull this off was a Google Home device and someone willing to put in the work.

We just happened to be the first to do it.

3. Update and Upgrade Old Content

Last year I started a Manhattan Project for the Backlinko blog:

Update every single post on our site.

It wasn’t easy.

But this mega project helped boost Backlinko’s overall traffic 25.71% compared to the previous year:

Updating content can help boost traffic

Now, 25% may not sound like a lot.

But that 25.71% increase = 410,322 more yearly visitors.

(Which is a lot)

With that, let’s dive into the steps.

First, go to the last page of your blog feed.

Go to the last page of your blog

Then, update and improve each post.

For example, I hadn’t done a big update to this post in YEARS.

The Definitive Guide to Guest Blogging – Old version

Most of the strategies in my post still worked.

But a lot of the content was obsolete.

Obsolete content

So I went in and overhauled the post.

For example, I replaced old visuals and images.

Replace old visuals and images

Removed old strategies:

Remove old strategies

And overall, made the post MUCH more up-to-date.

The Definitive Guide to Guest Blogging – New version

Finally, I pushed the changes live… and changed the “last updated” date on the post.

The Definitive Guide to Guest Blogging – Last updated

Which boosted the overall traffic to that page by 85.22%.

Traffic boost from updated content

Rinse and repeat for as many posts as you can handle.

Depending on how many posts you have, this can take months (or even years).

In fact, it took me 6 weeks to update all of our content.

But, as you saw, it was totally worth it.

4. LinkedIn Syndication

LinkedIn now has 645 million users.

LinkedIn 645 million users

Despite those crazy numbers, I don’t see many people talking about LinkedIn.

That’s good news for you and me. Because it means LinkedIn is largely untapped.

In fact:

You can get some serious traction on LinkedIn simply by reposting your best stuff there.

For example, I recently reposted this post on LinkedIn.

LinkedIn article share

I literally copied the exact post word-for-word.

LinkedIn article

And despite being an old post, it got 3,800+ views.

Old post article views

This works because NO ONE is posting anything interesting on LinkedIn.

So when you publish something cool, you can instantly stand out.

5. Facebook Boosted Posts (With Retargeting)

It’s no secret that Facebook organic reach is basically 0% for most pages right now.

Forbes Facebook article

Which means that you NEED to boost your posts if you want them to get seen.

That said:

CPCs on Facebook are getting super expensive.

(Especially if you’re in a B2B space like I am)

Fortunately, you can decrease your CPC by 25-75% with retargeting.

For example, I posted this on the Backlinko Facebook page a few months ago:

BuzzSumo Facebook post

And I decided to use some fancy targeting options.

Which ended up costing $2.60 CPC per click.

Facebook Ads – High cost per click

Not crazy. But not a great ROI either.

So a few months later when I boosted this post, I decided to only boost it to people that visited Backlinko in the last 60 days.

SEO Techniques Facebook post

And because I targeted people that I KNOW would be interested in our content, our CPC was only .67 cents a pop:

Facebook Ads low cost per click

6. The Super Simple Newsletter

One of the first lessons I learned with Backlinko was:

Newsletters are a GREAT way to promote new posts.

Over the years, I’ve tested 25+ different formats and layouts for our email newsletters.

Email newsletter formats and layouts

And all that testing had led to one big takeaway:

Super Simple Newsletters work best.

For example, here’s a newsletter we sent out to the Backlinko community about a new post:

Backlinko newsletter about new post

No fancy graphics.

No long intro.

No images.

Just a quick intro and a link to the post.

And because our newsletters focus on the main message (that we just published a new post), our CTRs are 2-3x higher than the industry average for a list of our size.

Newsletter high click through rate

7. Cross-Pollinate Your Audience

As you may know, I don’t post very much on Twitter.

(In fact, I average around 1-2 tweets per week).

And despite that, I have over 87k Twitter followers.

Backlinko Twitter followers

My secret?

I ask new email subscribers to follow me on Twitter.

All set page asking for Twitter followers

In fact, I’ve had that CTA in place since 2013.

And that simple button has led to over 20k Twitter followers.

8. Collab With Other Blogs

Over the last few years I’ve worked with other blogs on infographics.

Collaborate with other blogs on infographics

Industry studies:

Blog post industry study

And case studies for the blog.

Case study for the blog

For example, I recently teamed up with Pitchbox for this industry study.

Outreach Emails case study

This collab was a win-win.

I got awesome data that I could use for a data-driven post.

And they got their product (and recently-revamped blog) in front of thousands of people.

9. Super Personalized Outreach

Have you ever received a generic outreach email like this?

Generic outreach email

You’re not alone.

More and more people are using blogger outreach to promote their content.

Bloggers who report "strong results" based on type of promotion

And as you’ve probably noticed, they’re doing it all wrong.

Specifically, they blast out the same exact pitch to hundreds of people.

That’s the bad news.

The good news is that you can EASILY stand out.

How? Personalize every outreach email that you send.

In fact, the outreach study I mentioned earlier found that personalized messages got 32% more replies than those that used the same exact template.

Personalized messages can significantly improve response rates

For example, I recently found this broken link:

Broken link example

And realized that we had a guide that would make a PERFECT replacement.

So I sent out this personalized message:

Outreach email

And because I didn’t use a lame template or beg for a link, they happily added my link to their post.

Outreach email response

10. Eye-Catching Social Media Images

From A LOT of testing I can tell you that your social image makes a huge difference.

For example, we used to slap our social media images together at the last minute. Or use a random image from the post.

Last-minute social post image

Today, we create social media images designed to stand out on someone’s Twitter or Facebook feed.

For example, when we publish something with data, we feature a compelling chart:

Compelling chart

(And we resize the chart so it’s optimized for Twitter, Facebook and LinkedIn image dimensions).

And if we’re publishing a list post or step-by-step guide, we have our designer create something that will stand out.

Custom social graphic

This kind of thing takes a little bit of extra effort.

But in my experience, the increase in traffic that you get makes it totally worthwhile.

11. Turn Blog Content Into YouTube Videos

I used to start every YouTube video from scratch.

And it took FOREVER.

In fact, I used to spend 10 hours on a single 15-minute video.

(And I’d estimate that I spent 70% of that time on the video script)

Today, I base my videos on existing content from blog posts, newsletters and keynote speeches.

YouTube video content based on existing content

And it makes this process MUCH easier.

Note: I’m not straight up recycling a blog post into a video. That’s lame. Instead, I’m using bits and pieces of high-quality content as the basis of my script.

For example, this video from my channel is a mishmash of content from one of my ebooks, a newsletter, several different blog posts… plus some new stuff.

And because the video isn’t just a rehash of an old blog post, it’s racked up 111,473 views.

Original video content will rack up views

12. Reply to Every Single Comment

You might have noticed that I get a fair amount of comments on every post.

Fair amount of comments on every post

What’s my secret?

First, I ONLY publish world-class content.

(In other words, content that’s worth commenting on)

Second, I reply to pretty much every comment that someone leaves… especially in the first 48 hours after a post goes live.

In fact, according to our WordPress data, we have 29,142 comments on the blog.

Total comments on blog

And about 40% of those comments are me replying to comments from Backlinko readers.

So that means that I’ve replied to 11,656 comments so far.

That’s kind of insane. And replying to 11,656 comments takes time and effort.

But these replies show that I care about the people that take the time to leave comments. Even if it’s just a simple “Thank you”.

Simple comment reply

It also gives me a chance to answer questions that people have.

Answer a question via a comment

And at the end of the day, replying to comments is one of the main reasons that we’ve been able to build such an active community here on the Backlinko blog.

13. Write Blog Posts on NEW Topics

Does your niche have a bunch of entrenched competitors?

Trust me, I’ve been there.

When I first launched the Backlinko blog I was diving headfirst into the brutally competitive marketing space.

And I was a one-man show going up against HUGE competitors with dozens of employees.

So:

How did I stand out and get traction?

I published content on NEW topics that my competitors weren’t covering.

For example, one of the first posts I published on the blog was about YouTube SEO:

How to Rank YouTube Videos post

And another early post was about building an email list:

List Building post

These were two topics that my competitors weren’t writing about. Which helped my content stand out.

This is a strategy that I still follow to this day.

Last year I published this in-depth guide to Google RankBrain:

Google RankBrain SEO Guide

And because I was so early, this post didn’t blend in with the 100 other posts about RankBrain.

(Because there weren’t any)

Which helped my content really stand out:

Content that stands out

14. Podcast Bonuses

This is like the Guest Post Bonus strategy I talked about earlier.

But instead of creating a bonus for each guest post…

…you create a set of bonuses for each podcast you go on as a guest.

For example, when I went on Pat Flynn’s podcast, I created this bonus section for his listeners:

Pat Flynn podcast – Bonus section

And at the end of the podcast, I specifically mentioned this bonus section.

Which led to an influx of traffic…

Influx of traffic

…and more importantly, email subscribers.

With that, here’s the exact process.

First, create something that listeners of that podcast would want.

Ideally, your bonuses should complement what you’re going to talk about on the podcast.

For example, before I went on Pat’s podcast, I created this bonus section:

Podcast bonus section

This bonus section contained:

  • A quick case study
  • An on-page SEO checklist
  • And a swipe file of 25 high-quality link building videos and posts

Second, run it by the podcast host. Because you’re offering something super valuable to their audience, most won’t have a problem with it. But it never hurts to check in beforehand.

Finally, host the bonus section landing page on a URL that’s easy to remember and type.

For example, for my Pat Flynn podcast appearance, I made the URL: backlinko.com/pat.

Easy-to-remember URL

Then you just have to set up your email marketing platform to deliver the bonuses after they sign up.

That’s all there is to it.

15. Speak at Events

Speaking at conferences is a GREAT way to promote your blog.

But not for the reason you might think.

I’ll explain…

When I first launched Backlinko, I spoke at as many conferences as I could.

Brian speaking at conferences

In fact, I spoke at events in:

  • Dublin
  • Boston
  • Austin
  • Istanbul
  • Romania
  • Berlin
  • And lots more cities and countries

Did getting on stage in front of 300 people skyrocket my blog’s growth?

Probably not.

So how did these conferences help me?

Because I got to meet other speakers.

Meet the speakers

(Speakers that are leaders in the SEO and marketing space).

In fact, speaking at these events helped me create partnerships, mastermind groups, and friendships with really smart people.

It even gave me a chance to make an early angel investment in a startup.

Brian Dean early angel investment

And this wouldn’t have happened if I randomly sent these folks an email with: “Hey, do you want to partner up on something?”.

To be clear:

Now that my blog has traction, I pretty much stopped speaking at events. But that’s another story for another post…

But when I was just starting out, speaking at events was SUPER helpful.

16. Publish Posts at The Right Time

What’s the BEST time to publish a new blog post?

Well, BuzzSumo and I recently set out to answer this question.

And we found that… there isn’t really a big difference between different days of the week.

Average social shares by day of week

That said:

Every little bit helps.

And if you want to get more traffic and social shares from every post, publishing at the right time is KEY.

The thing is, the “best time” is different for every blog.

For us, we’ve experimented with publishing on Sundays at 12pm, Fridays at 7am, and Mondays at 2pm…

And we eventually figured out that publishing on Tuesdays at 11am works best for us.

But that’s not something any industry study or “best time to publish a post” article can tell you.

You gotta experiment.

17. Leave Super Helpful Comments on Other Blogs

This is something I did A LOT when I was first starting out.

For example, I’d leave comments that added to the discussion:

Comments that add to the discussion

Or just supported bloggers that I was rooting for:

Comment to support other bloggers

And this helped me get on people’s radar screens… without being a pushy jerkface.

In fact, these helpful comments directly led to a handful of guest post and podcast interview invites.

Sweet!

18. Create a Blog Alliance

A “Blog Alliance” is where you make friends with other bloggers.

(And “Blog Alliance” sounds a lot cooler than “make friends”. So I went with that 🙂 )

For example, in the early days of Backlinko, I’d go on weekly calls with Bryan Harris.

Call with Bryan Harris

And these calls were SUPER helpful.

Sure, it was nice to have someone to talk to about writing, hiring, tools, products, and newsletters.

But we also swapped specific tips and tactics that helped us both grow.

So if there’s another blogger that’s at about the same level as you are, send them a quick message like this:

19. Reader Case Studies

I LOVE reader case studies.

In fact, reader case studies were one of the secret weapons I used to grow my blog in record time.

Old case study posts

With that, here’s the step-by-step process.

First, identify a strategy, technique or tip that you want to highlight.

For example, back in the day I wanted to get the word out about The Skyscraper Technique.

Skyscraper Technique post

Second, find a reader that got results from something you talked about.

Finally, work with your reader on an in-depth case study.

In other words: they send you the details. And you write up what happened.

That way, it’s not a guest post. And the writing is still in your own voice.

For example, I worked with Chris Gimmer on this Skyscraper Technique case study a few years back:

Viral Marketing Guide

And that post did GREAT. It brought in 13,486 visitors in the first month alone.

Viral Marketing traffic

And people shared it on Twitter like crazy:

Viral marketing Twitter shares

20. Create Cool Visuals, Charts, and Images

You might have noticed that I tend to sprinkle in a handful of custom visuals and charts in every post.

Visuals and charts in every post

That’s no accident.

I recently discovered that these custom visuals get shared around (and linked to) without me needing to hustle with outreach.

For example, I asked our designer to create a visual of a page that’s optimized for voice search SEO.

How to optimize for Google Home

And because this visual helps people understand voice search SEO, lots of other bloggers have used it in their blog posts:

Other bloggers use Backlinko infographic in their posts

Bottom line? Include 2-3 visuals, charts or mini-infographics in every post. If the post does well, other bloggers will see your visuals. And a small but significant percentage will use your visuals in their content.

21. Double Down On List Posts

List posts are a blogging mainstay.

And they’re not going anywhere anytime soon.

Our content study with BuzzSumo found that list posts got more social shares than any other content format:

Average social shares by post type

This makes sense if you think about it…

People love super tactical tips and tactics that they can use right away.

And a list post has a bunch of these tactics on a single page.

In fact, when I recently analyzed which posts brought in the most traffic over the last year, 4 out of the top 10 were list posts.

Four of the top-ten posts were list posts

Which is why I’ve published several list posts (like this one) in 2019.

List post examples

And I actually have a few more list posts in the works right now.

Speaking of lists posts…

Bonus #1: Start List Posts With Your Most Unique Tip

Here’s a mistake I see a lot of bloggers make with list posts:

They put the most important and helpful tip at the top of their list.

Why is this a mistake?

Well, when someone lands on your list post they’re looking for something new.

So you need to give them your most unique strategy right off the bat.

So instead of organizing your list posts like this:

Normal list post layout

Organize them like this:

Ideal list post layout

In other words, begin and end your list with strategies that your reader probably hasn’t seen before.

For example:

A few months ago I published this list post on how to get more views on YouTube.

Get More Views on YouTube post

And my first tip was a new way to create more effective thumbnails.

Use BOGY thumbnails

Of all the things you could possibly do to get more views, is this the most important?

Heck no!

But it IS a strategy that most people haven’t heard of before. Which means they’ll keep reading.

Then, later in my list, I outline strategies that make the biggest difference.

Strategies that make a big difference

Bonus #2: Add Tweetable Quotes To Your Content

This is an EASY way to get more people to share your content on Twitter.

Here’s how it works:

First, find a quote from your post that’s worth sharing.

In other words: a Tweetable Quote.

A Tweetable quote is a short, interesting quote that easily fits inside of Twitter’s character limit.

For example, this line in my 8-Step Content Strategy post is a Tweetable quote.

Tweetable quote

Then, add a “Click to Tweet This” link underneath the quote.

Click to tweet this

(BTW, I made this link using ClickToTweet.com).

When someone clicks on that link, they get a pre-written tweet with that quote.

 

That’s all there is to it.

And if your quote hits a nerve, people WILL share it.

Twitter shares of pre-written tweetable quotes

(Including lots of people that wouldn’t have otherwise shared your post).

And I can tell you from experience that these “bonus shares” really add up.

What Did You Think?

Now I’d like to hear from you:

Which technique from today’s post are you going to use first?

Are you going to publish more lists posts? Or leave comments on other blogs?

Either way, let me know by leaving a comment below right now.

266 Comments

  1. This is an incredible collection of ideas! I’ve just started to focus on promoting my book blog this year (rather than wishing my posts into readers inboxes) and this is one of the few articles I’ve found with actionable and concrete ideas. I appreciate that they are feasible for a smaller blog like mine too. I was particularly excited to see your Blog Alliance suggestion since I recently joined one! Check that off the list! Looking forward to getting more of these accomplished soon.

    1. Hey Rachel, thank you! And it’s great to hear that you already joined a Blog Alliance. They can be super helpful. Plus, it sounds a lot cooler than “a bunch of bloggers that hang out and swap ideas” 🙂

    2. What a coincidence. Me too is about to promote my book using my blog. I am so glad that I’ve come to read this. Thank you Brian for the exceptional post. Some of them may be hard for me to accomplish, but I’ll do my best and work on it.

      1. I think the movie (field of dreams) has left a false impression on a lot of individuals. There is an often mistaken quote of “If you build it, he will come” to “If you build it, they will come” Well, they are not going to find you through the competition if you don’t promote! Thanks for the ever amazing blog post.

  2. Thank You Brian for these great Tips!
    Your article is really helpful considering the competition and frequent Google Updates. I will definitely do the checklist of all your advices for 2019 for Our clients … and also for our agency:)
    All the Best!

      1. Hey Brian great post.
        You mentioned copying a blog post to LinkedIn word for word.
        I was under the impression duplicate content is considered a red flag for google.
        Are there certain exceptions to this rule?

        Angelo.

        1. Thanks Angelo. A few other people asked this same question. If you ctrl + F “duplicate content” you can see my replies.

  3. Awesome! No words. You always go one step beyond. Many people look for ways to promote their blogs. As you know it is a common query. But you always gives to the content a well worked information, documentation and resources. Let me read in detail.

    1. Thanks Luis. That’s true: I get asked about promotion A LOT. And it’s a good question: without promotion, most blogs struggle to get going. Which is why I decided to write this post.

      1. So, I was randomly scrolling through my emails when i decided to click on this link (https://backlinko.com/promote-your-blog). Fast forward, man am really grateful! Av been doing things all wrong. Investing a lot in unique content and using the “Publish and Pray technique”. It was very frustrating not to get any search traffic. My self-esteem was hitting Rock-bottom. Bottomline, this post has been an EYE-OPENER!!!

  4. This is one of those classic “save to reference every month” Backlinko posts.

    “Reader case studies” is a great one I’m definitely going to work on in the next few months.

    Blog alliances sound really interesting, too. Along those same lines, what do you think about mastermind groups like Traffic Think Tank?

    1. Thanks Kyle! Personally, I’d prefer to have a small group of bloggers over a larger community. In fact, even having ONE other blogger to bounce ideas off of is huge.

      Don’t get me wrong: Communities like Traffic Think Tank are great. The upside of those larger communities is that there are more people in the group (which means more collective knowledge). But it’s hard to really get into the weeds with problems and challenges that you’re having.

  5. Hey brian,

    Amazing post! Newbie bloggers always struggle to promote their blog and they just create tons of content instead of promoting it. I also did this mistake when I started out. But today I focus more on content promotion instead of creating more content.

    These days I’m focusing more on answering on quora and social media platforms to promote my content.

    The tips you’ve provided is really helpful and I’ll surely implement these on my blog.

    Thanks for this awesome masterpiece.

    Cheers

  6. Love the NEW topics idea, Brian. I think combining that w/ data-driven is a winning combo: find a new topic, do the early legwork/research, rake in the backlinks.

    Thanks as always for your awesome content!

  7. I follow your articles religiously, however, I’m having a hard time making your suggestions/experience be effective in my industry. Which is sports betting/sports handicapping. Is it possible that your techniques only work in certain industries?

    1. Hi George, I’ve seen my strategies work in 40+ different industries (including yours). What strategies haven’t worked for you?

  8. Hello Brian,

    Amazing post but, as you say, this is a hell of a lot of work.

    I will start with:
    – Updating old posts
    – Posting to LinkedIn
    – Simple newsletters
    – Write list posts

    1. Hi Mike, no doubt. Blog promotion is no joke. But with the right strategies (and more importantly, system, in place), it gets a whole lot easier.

      You picked a great list there. I would definitely start with updating old posts. That’s a quick win that can make a massive difference.

    1. Hi Alex, thank you! And I’m glad to hear that I’m not the only person that’s already working on their 2020 content calendar, LOL

  9. What an amazing content.

    I’m starting with my affiliate website and you’re one of the big ones. I’ll try to apply most of the advises here.

    Thank you!

    1. HI Ian, thank you. Have you looked into Shoulder Niches? Basically: niches that have blogs that also relate to your industry. What niche are you in?

  10. Hi Brian

    Thank you so much for such an informative piece of information. I am struggling these days to know how exactly I should promote my blog and I believe this article is Gem for me. I already started implementing it. Thanks again for your time and help us with the common problem.

  11. Great post as always, Brian. My facebook referrals have dropped considerably this year so good to know that this is an industry wide issue. The Click to Tweet method may prove useful for an upcoming post so looking forward to trialling that. Just wondering if you have had lots of traffic from mainstream media exposure? I’ve appeared in newspapers and on radio but have had a low amount of traffic considering the audience size each outlet has. Would love to hear your thoughts on mainstream media as a referrer. Many thanks.

    1. Hi Hazel, thank you. I appreciate that. Yup, Facebook traffic is dropping across the board as organic reach declines.

      To answer your question: I’ve noticed the same thing. I was recently mentioned in a major newspaper and it didn’t make any difference. There’s definitely value in it. But it’s more for the link. In fact, I’ve found that getting mentions on smaller sites and podcasts brings in more traffic (and leads) than most major media mentions. So yeah, my experience has been similar to yours it sounds like.

    1. Thanks Amanda. Good question. As long as your content has been indexed on your site first, you don’t really need to worry about duplicate content.

        1. Great post Brian.

          I have a question on boosting a Facebook post.

          How do you suggest we monetize this traffic because if you are going to spend money you got to earn some of it back.

          Or you are just suggesting that we do it to send traffic to our blogs and not worry about profitability.

          1. Hi Joel, it depends on your business. But it’s definitely more to gain readers and email subscribers than monetizing right away.

    1. Hi Derek, posting on LinkedIn is technically duplicate content. But as long as your content is indexed and Google sees you as the original author of that content, you’re good.

  12. I recently published my first blog and was struggling to promote it but after going through this blog my problem has been solved. Thanks, Dean!
    I also want a blog that just focuses on Soe strategies of restaurant websites to include on-page off-page and marketing techniques.
    Thanks again.

  13. This is a great list, Brian! Lots of substance. The one thing I’m amazed by is that you didn’t mention is promoting blogs in communities. Did you leave that out intentionally since it’s become kinda spammy?

    1. Thanks David! Actually, I do think there’s value in promoting in communities. Like you said, it’s becoming spammy so most communities are sort of on guard for it. But if done tactfully, I think there’s still a place for it.

  14. It’s a totally knockout post, it covers almost all ways that we can promote our blog. Honestly, as a newbie, I don’t even know most of them. Thank you very much, I will work on them one by one.

  15. Hi Brian, Thanks for the in-depth and practical article full of actionable items. I’ll have to nail these one by one, going forward on my new blog. I’d love to know what platform you use and…what you think of my blog if you get around to checking it out.

  16. Thanks for the amazing post and tips!

    One question though: how can posting on LinkedIn help driving traffic to your blog? The article is fully posted on LI already, right?

  17. Truly interesting. I would need to read it a few more times to get the full value and understanding. Just one quick question about posting on Linkedin: Do you copy paste the article or just put a title and add the link to your content? many thanks
    Enrico Maria

    1. Thanks Enrico. I don’t even add a link to my content. I just copy and paste the article. The point is more to get people to see you and follow you on LinkedIn.

      That said, there’s nothing wrong with adding a “Think article originally appeared on” link at the bottom of your LinkedIn article.

  18. Great content as always, Brian. But I’m always daunted by the extra tasks that are required to achieve the results you do. I’m not in the BtoB space, and if, for example, I want to “have my designer” do sharp custom graphics for every post, I have to walk to the mirror to talk to him. Likewise a lot of other tactics that almost certainly work require tremendous investments in time that solopreneurs in startups often have real trouble finding. I always walk away from reading “guru” advice wondering when I am supposed to have time to *do* what it is I’m doing, as opposed to *promoting* what it is that I’m doing.

    I like a lot of the other tips, though, and they’re much easier to implement. Thanks for hearing me out. I’m in the process of trying to restart a business that I had to let lie fallow for a couple of years and I’m feeling the stress!

    1. Hi Jim thank you. I hear you on that. What I’m writing here is more of a “in a perfect world, here’s what to do”. But it’s not always practical or realistic. And on some cases, entire strategies may not make sense. So I’d treat this list more like a menu: try what stands out and ignore the rest.

  19. Great post as always Brian! Wouldn’t find most of these elsewhere.

    I was looking to make friends with bloggers like me within my space. It’s feeling pretty lonely in here…

    Here is a thing Brian, I see established bloggers all over who do not bother to reply to my email or get in touch with me.

    Can you shine a light on how do I find bloggers like me (Likeminded, Possess similar skills as i have and are popular as I am) within my space?

    In short, how do I create a Blog Alliance within my space?

    Thanks
    Farhan

    1. Hi Farhan, thank you. I’d try to focus on blogs that are about the same level you’re at (in terms of following). They don’t really need to be in your space. For example, if you run a blog about fitness you can find another blogger in the marketing space.

      1. That’s something new.

        Usually, I tend to find someone within my space we share our knowledge and skills with each other. Also, we help each other with topics/content research as well as promotion.

        Can you explain a little on how can get in touch with bloggers from the different niches be helpful?

        1. It’s helpful because you’re both working on the same thing (growing a blog). So even though you’re in different niches you have similar goals, challenges, etc.

  20. Thanks, Brian. Your blog posts are so simple and clear. In your experience, which technique makes the greatest impact? Where would you prioritise your efforts for the greatest return?

      1. I started scheduled updates within one of my blogs in August.

        42.3% more users came in September, though it would be because of google September update.

        Then I saw this month’s traffic, It’s 17 October and the traffic has already over what it was overall in August.

        Never seen such hike, gonna update other blogs.

  21. Hey Brian, thanks so much for this. Obviously these are all excellent tips! But after reading the book “The One Thing”, I realize that only 20% of these tips will have (roughly) 80% of the impact! If that’s the case, which 1 or 2 of these would you recommend I focus on? Some context: I only started a couple of blogs about 7 or 8 months ago. There isn’t a lot of traffic (yet).

    Thanks again for all the work you do and the top-tier advice you bring to the entire community 🙂

    1. You’re welcome, Rod. It’s hard for me to say because those 20% depend on your blog, your niche, your staff etc. But in general, I’d say #3, #5 and ##18 have the biggest long-term impact.

  22. Super awesome tips, Brian. I’ve just started to focus on my online business and I’m sure these ideas will help me to succeed in my mission. Thank you so much for always providing great content. Much appreciated.

  23. Hello Brian,
    Always a great read.
    Incidentally I am right now trying to establish the best day/time for my posts.
    I read somewhere that Monday morning wasn’t the best time. So i think I can understand why you may have found that Tuesday morning works.
    In fact I think thanks to this post, I already have my answer now as to the best day/time for my weekly posts. I had earlier experimented with Friday evening but that didn’t get many engagements.
    Thanks once again for these awsome posts and your great insights.

    1. Happy to help. Yes, that’s been my experience as well: most “best times to publish posts” aren’t super helpful. It really does depend on the blog.

  24. My company is tiny and a seo guy with some experience assigns my duties.

    I’m an infant that was born yesterday in this digital solutions – digital marketing field.

    Writing and Music are my core passions.

    I am an intern content writer.

    From now on, I will make it a point to leave comments on other blogs. I regret not having known this earlier as I’ve already done tons of research (read lots of blogs) in just a few days of joining.

    Hope you don’t mind these long ramblings of mine.

    Thank you.

    1. Happy to help, KD. As long as your comments are legit, honest and valuable (like this one), comments can help you get on other blogger’s radar screens.

  25. Brian, love the simplicity of your writing 👌

    Two questions:

    1. When you script your videos do you read from a teleprompter or how do you go about utilizing your script?

    2. What do you think about services like Quuu Promote and others which get you lots of social shares. Do you think its effect? If so, do you think it is effective immediately after publishing or waiting a certain period of time?

    1. Thanks Matt. 1. I usually read from a telepromper. 2. I’ve tried them and they seem to help a little. But nothing beats good old fashioned outreach!

  26. Brian, that’s amazing, I’m definitely going for the LinkedIn post and updating the old content on the blog as well. By the way, does Linkedin Company pages have an option to post an article or is it just on personal profiles? Haven’t found the button yet 🙂

  27. This is a super helpful collection of ideas, Brian! There are several things I need to start implementing. For example, I completely neglect my LinkedIn profile. I need to get on that! I did just add the Click to Tweet plug-in on my blogs this past week and am already seeing promising results. 🙂 Thanks for all the great tips!

  28. I am just amazed at both the length and depth of your article. (I can’t just say post 😉 ).

    Your tip about speaking at conference makes so much sense, I am lucky ot be speaking at one soon and I thought “yeah I’ll get exposure” , now I think lets see who I meet and cam partner with 😉
    Thanks for the mind opener there.

    Thanks

    1. You’re welcome, Stephanie. I mean, you will hopefully get some exposure. But in my experience, exposure isn’t worth much compared to meeting the other speakers.

  29. Hi Brain,
    I’m Atique working as a Senior SEO, first of all, thank you for this such an amazing blog.
    I joined an organization a few months back and convincing my boss for promoting the blog and guest post submissions but not getting a positive response. I shared this blog with him and replied good to go and start guest posting.
    Thank you 🙂

  30. Wow. That is some comprehensive list. I was expecting to see the same old things I always do but your list had some new ones and some above and beyond ones. I will save this post to come back and take actionable notes! It was interesting to see you note about turning blog content into youtube videos because I was just discussing that with a blogger friend the other day and she was encouraging me to do so.!

  31. Hi, Brian. Thank you very much for this post! I’ve already been doing 3 or 4 of these tips and now I know I was right 😀

    I’ll implement others from this list.

    Thanks!

  32. I disagree with you in some details.
    30% of people share blogging because of the strength of the site (fame).
    You should use other sites for analysis in addition to yours

  33. Hm, I haven’t used LinkedIn at all for blog promoting, I think I’ll try it out soon! Also, the phrase “pushy jerkface” is so awesome, can I borrow it? 😉

  34. Brian, everyday I am a growing fan of your posts. Please never stop, thankfully I found you and sharing with many. It’s a gift for a new bloggers like me.

  35. I have to say I started doing updates ad upgrading of old content on od blogs and pages earlier this year and it has worked with great effect. Great tip, all the others not bad either 🙂 cheers

  36. Hi Brian,

    This is impressive work.

    I will make it my job to try every single tactic.

    Until I do so, I don’t have the right to complain my blog is not doing well 🙂

    Best wishes,
    Roman

  37. Hey Brian, great post! Just one quick question. How do you come up with new topics to write a blog? ( I have read your article on how to write SEO optimesd blog, I want to know how to come up with new topics and not keyword ideas.

  38. This is really good. I stopped guest posting for the exact reasons you shared above – it wasn’t doing anything for my own traffic or growth. Offering an incentive is a great idea to get around that. I noticed the same thing with round-ups – they would drive some traffic, but it wasn’t enough for the work. Now, I ask everyone that wants to participate to be willing to share a link to their own audience and I find it is a lot more successful. Keep up the great work!

    1. Hi Erica, thanks! Guest posting is still a grind for sure. But with guest post bonuses, I’ve found that I tended to get a lot more traffic (and email subscribers) than just posting a link to my site.

  39. I just started guest blogging and was wondering why I haven’t gotten any traction. Now that you’ve shared the guest post bonuses, it makes so much sense! Grr… should have done this long ago.

    I liked the idea of sharing unique tips at the beginning and end of the posts, too. Maintains readers’ interest. Thanks Brian! 😁

  40. Brian, I’m working on creating a software development blog. What kind of graphics would you think might be engaging?

    One that I can think of is creating hand-drawn sketches to explain something.

    1. Hi Rahul, that could work. It depends a lot on the specific post. Anytime you need to explain a complicated process, a visual may come in handy.

  41. Great post again Brian. I always look forward to what you have coming up.

    I would like to find some other bloggers like me who are just starting out.

    Before then, I can’t wait to test out these new strategies.

    1. Hey Josh, thank you. I recommend it. The worst they can say is “no”. And like I mentioned in the post, you really only need one fellow blogger to start with.

  42. Hey, Brian!

    I just gave a glance last night at your article after clicking through the email you sent.

    I just came back to your article and before that, I just checked your post’s ranking by searching “ways to promote blog”. I was astonished by finding your article on the first page of Google within a few hours of publishing.

    My question – is it because of your DA? OR just your content is AWESOME that is why it happened? Recently, read somewhere that DA is NO longer a ranking factor. Can you please clear my doubt?

    BTW, your article is fantastic in all aspects. Some ways you explained are NOT even heard by me before. I will definitely try to implement the ways whatever I could do.

    Looking forward to your reply with interest.

    Good day!

    1. Hi Henry, it’s probably a combination of DA (which is definitely important) and freshness. I’ve noticed that Google gives new content a temporary boost. So it’s probably a combo of those two things.

  43. Hi Brian,

    I have said it before:

    No one is there in the marketing niche who can write engaging content better than you.

    No one…

    I have a question:

    When I applied The Skyscraper Techniques or to steal competitors backlinks, most of the bloggers ask for MONEY.

    In theory Skyscraper Techniques sounds Great.

    But, in practical life it is difficult as bloggers ask for money.

    I can understand, most of useless content marketers sent generic emails to these bloggers in past. And we who try white hat SEO face difficulties as the past history of the emails from other useless marketers remind them.

    1. Hi Haco, it’s up to you. You don’t necessarily need to change anything. But you can if you feel like it needs to be edited for LinkedIn.

  44. What an excellent recap, Brian! It felt like reading Brian’s essay on Mr Dean’s work 🙂 I’ve been following your blog for a while now and most of the things you mention I’ve implemented them on my website. And they helped a lot and boosted my traffic. As always though, there are new things to learn from you: for example, I NEVER thought of posting an article on Linkedin -I usually just share it. I’ll give it a try soon though. I have a quick question: are there milestones that affect the traffic you get from Google? I read somewhere about the 50-70 posts milestone, about the 100 posts milestone, the 200 posts, etc. Supposedly, you get a boost every time you reach them because (also supposedly) Google “thinks” that you are more legitimate if you reach these goals. Is there any truth on that or it’s just internet-hype?
    Thanks a lot, once again.

    1. Hey George, thank you! I appreciate that. There’s definitely no milestones like that. Backlinko reached somewhere around 50k visitors/month from Google with only 17 total posts.

  45. Really great post as always, Brian! Data-driven content is a tactic I’ve been pushing with my clients recently and it’s working perfectly. You’re right about it taking a lot more time to put together, but the results are so worth it.

  46. Hey Brain Dean,

    Thanks for sharing informative tips. i do appricate your insights and throughts.

    I have question for linkedin article related.

    recently check on linkedin profile more than people are article posted in linkedin. google bot is crawl for published article on linkedin.

  47. Great post, Brian! Thank you! We have already started to implement the ways that you listed in the blog post it for Keepface, our Influencer Marketing Platform.

  48. Hi Brian:

    How can one person find the time to get backlinks and also to write content?
    I can’t afford to do it externally.
    It seems it takes forever to promote things until I get return on investment of time.

  49. Hey Brian,

    About the part where you said reply to each comment, does the same rule apply to powerhouse traffic sites such as Quora and Reddit?

    Btw, great post!

  50. Thank you so much for sharing your expertise, you’re always my go-to guy…!

    When it comes to updating posts, how does it affect SEO? Do you change the url and delete the old post altogether?

  51. Wow this is real helpful brian. Great work from you as usual. This article actually made me thought of a question too. I understand that I should put my keyword in my url slug for seo purposes but in the event where date/year is included should I include that in?
    For example if title is “best food in 2019”
    Should my url slug be best food or best food 2019?

    If the answer is the former, does that mean when I come up with a new post best food 2020 I’ll just update the post instead of creating a new one?

    Appreciate your help brian. You’re really giving great value here!

  52. Very informative post and the depth of detail is mindblowing. I have been pretty skeptical that voice search would be something that could take off, but after checking this information out I’m starting to rethink. Also, tweetable quotes is a great idea that I plan to try out

  53. Being a blogger for more than 9 years, I still found some useful stuff in this article. Brian, thanks for choosing the SEO as your career else we would have not get such awesome information.

  54. Thanks for the great article Brian! In your article, you say ‘I recently discovered that these custom visuals get shared around (and linked to) without me needing to hustle with outreach.’ How do you make sure that the bloggers that use your visuals in their post link back to your article?

  55. Hi Brian! Great post! I just want to ask you about LinkedIn. Do you use hashtags or how do you reach an audience there? If you do not have a huge network of connections 🙂

  56. Hi Brian:

    What is the content writing and backlinks ratio for time management for 1 site?

    How many articles do I need for starting backlinks campaign? Is 1 one long in-depth article is enough?

    Which types of keywords should I go after? (high search volume with medium and up difficulty or low search volume with easier rankings – exclude the ideal high volume low competition)

  57. What an impressive list! I can hardly wait to try some of these tactics right away. Guest posting and making a list post are on top! I am in the crafting niche, so there should be plenty of opportunities. All of your posts are amazing and I learn so much from you!

  58. Hi Deans!
    I am your silent follower but yes, now, I am going to comment here. I always try to learn from your SEO guides and try to implement them practically. I recently, I made a site with the name of DigitalCruch and working its SEO from your guides. Though I made a few guest posts and profile links but now, I am going with Guestographic. (on your advice).

    I am writing content for this purpose. Yes, it’s detailed work. Do you think I should post a detailed article at my own site with infographic at first and then try to engage other sites with guestographics?

    1. Hi Zunaira, I’d have to see the infographic. Sometimes you’re actually better off offering another site the infographic as an exclusive.

  59. Hey Brian, as usual a great post. Great idea to add Blog Content Into YouTube Videos. I do this for all my blog post and then I embed the youtube video.

  60. Brian,

    Incredible ways to promote our content. But, how flexible the host blogger in allowing us to embed such promotional elements in the guest post contributions (as a guest post bonus)? However, I understand it must flow with the content naturally. Still, getting such guest post bonuses are awesome. Thanks!

  61. Great article. I am looking for effective methods for promoting my website and this is a useful article that gives specific ideas. However, one of them seems to be difficult for me.

    Thanks Brian.

  62. With guest posting, I can see 2 benefits.

    1- Getting a backlink, that’ll help you build authority, but not quick traffic.
    2- And as you mentioned if you can make the readers to visit YOUR WEBSITE, then you can build your Email list pretty fast.

    One of the case study I read about Jon Morrow’s Guest Post method, how he builds his email list of 10k+ with just optin page, using a bribe to subscribe method.

    And when he launched the website, he was having visitors from the first day.

    By the way, I love the custom made graphics on your blog posts, they’re really eye-catching!

    Keep sharing awesome posts.

  63. Excellent article, Brian. For beginners like me, these blog promotion ideas will be more helpful. Though, it’s hard to get guest post opportunities for start-up blogs; it’s worth grabbing.
    A few things like updating the old post, replying to the comments, etc I still do as a way of promotion. However, I have got only a very few blog comments for my articles.
    And, as a beginner, I spend my most of the time in finding friends in my niche. Hope that is worth doing. Anyways, thanks for being helpful to the up-comers.

  64. Great article Brian,

    What about the fonts that in default situation are being downloaded from external servers each time when we want to open the web pages? In my opinion it can significantly reduce the download time. I’ve done it with my site and the result was very good, my speed time has been improved. The speed website test was made with gtmetrix before and after I’ve used all fonts offline, means locally.

  65. Your Content is really great but I am little bit confused about post publish time. I am from India so Buzzsumo will really help me out to find perfect publishing time or we need to do “publish time experiment”? Also what to do if I am new in Blogging world and going to be write my first blog?

  66. Hi Brian, this is honestly amazing content and a huge help, thank you.

    I also want to take the chance to thank you for your Skyscraper Technique link building case study, read through it three times and still learning more each time.

    You’ve filled your site with so many informative gems, and I’m for sure going to be reading and studying through each and every article. Cheers!

  67. Dude, thanks for all the advice and insightful research, here and in other pieces. You’ve helped me a great deal more than I thought you would the first time I fell across your blog.

  68. Hi Brian,

    Thanks for this blog marketing checklist. I have recently started out with a blog, and was not sure about which avenues to invest my time in as there are many, and I don’t have a digital marketing team on board as yet. Your insights are really helpful in prioritizing work.

    Cheers!
    Dan

  69. Useful tips. I’m already updating/overhauling old blog content and utilizing LinkedIn more. I have 12 podcasts episodes published, and the exclusive bonuses is a winning idea. I’m gonna do that.

    Question for you: When syndicate to LinkedIn, are you doing posts on your profile or articles? Or both?

Leave a Comment

Your email address will not be published. Required fields are marked *

266 Comments