How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)
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How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

Brian Dean

by Brian Dean Β· Updated Nov. 28, 2016

How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

Today I’m going to show you a new strategy that boosted my organic traffic by 260.7%.

(In 14 days)

This strategy also led to a flood of visitors from Twitter, Facebook and blogs.

The best part?

I didn’t need to publish any new content.

And in today’s post I’ll reveal the exact step-by-step process that I used.

The Blog Post That Made Me Say: “I Totally Have to Try This!”

One day I stumbled on a HubSpot blog post called, “The Blogging Tactic No One Is Talking About: Optimizing the Past“.

hubspot blog post

In that post HubSpot revealed that they update and re-publish old blog posts.

I thought to myself: “Hmmm. Interesting.”

Then I learned that this approach led to a 106% increase in HubSpot’s organic traffic.

I (literally) shouted out: “I totally have to try this!”

So I did.

Even I was surprised at what happened next…

Here Are My Results From “The Content Relaunch”

I first executed The Content Relaunch with this post:

2 weeks later that page’s organic search engine traffic was up a ridiculous 260.7%.

I also got a huge spike in traffic from social media and blogs:

Because “The Content Relaunch” got my content in front of lots of people…

…the page accumulated a ton of new backlinks.

Needless to say, these fresh backlinks boosted my rankings.

In fact, rankings for my target keyword (“white hat SEO”) jumped from the 7th spot to position #4:

Now that you’ve seen the results, it’s time for me to walk you through the step-by-step process I used.

The 3-Step Process to Higher Rankings and More Traffic With “The Content Relaunch”

There are 3 steps to The Content Relaunch:

Step #1: Identify under-performing content

Step #2: Improve and update that content

Step #3: Republish your post

Here’s why this strategy is so effective:

First, new readers see your old content.

Chances are, 90%+ of the people that might benefit from your content never see it.

But when you relaunch your content, you create another opportunity for people to benefit from your stuff.

Second, you make your content better.

I’d be willing to bet you have at least a handful of posts on your site that are outdated or mediocre.

The Content Relaunch gives you the opportunity to update and improve that content.

Better content=more traffic.

Third, your content has built-in social proof.

When you relaunch a blog post, you have social proof on Day 1.

For example, my post already had lots of comments and Facebook likes the day I relaunched it:

With that, let’s dive into the step-by-step process…

Step #1: Identify Under-Performing Content On Your Site

Your first step is to find a piece of content to re-publish.

Here’s how:

1. Pages That Rank #7-#15

You probably already know that the top 3 spots in Google get the lion’s share of traffic (source).

(In fact, the top 5 positions in Google get 67.5% of all clicks)

That’s why you want to push pages that rank #7-#15 into the top 5.

But first, you’ll need to find these pages.

To do that, head over to the Google Search Console and click on “Search Analytics”.

Then, click on “Impressions” and “Position”:

Finally, glance over the results. Keep an eye out for pages that get lots of impressions…but rank between #7-#15.

These are pages that could get a significant boost from The Content Relaunch.

2. Pages Where Organic Traffic Dropped Off

If you see a page’s organic traffic sliding…

…The Content Relaunch can get it back on track.

3. Content That Under-Performed

We’ve all been there…

You put your heart and soul into a piece of content.

But when you launch it?

Crickets.

Sometimes this is simply a case of bad luck (or timing).

In fact, that’s exactly what happened to me when I first launched this post in 2014:

It did OK…but way below my expectations.

And when I used The Content Relaunch on that post two years later, traffic to that page shot through the roof:

4. Content That’s Good…But Could Be Better

My white hat SEO case study was OK…

…but there was a LOT of room for improvement.

I’ll have more details on how I improved my post a bit later.

But to give you an idea of why my post was lacking, just take a look at this screenshot from the post:

Yup, Twitter hasn’t looked like that in a looooong time.

Step #2: Make Your Content 2x Better (And More Up-To-Date)

Now that you’ve found a piece of content for The Content Relaunch, it’s time to improve that content.

Here’s exactly how I made my content (at least) 2x better:

1. Updated Images and Screenshots

Like I mentioned earlier, my post had some VERY old screenshots:

These ancient images made my visitors say to themselves: “How old is this post anyway?”.

Not good.

So I updated the old screenshots with new ones:

Simple…yet effective.

2. Improved The Post’s Structure

My old post had an unnecessary section at the top called, “Wait…What’s The Skyscraper Technique?”.

This section was unnecessary backstory. So I decided to scrap that section and jump right into the results instead:

3. Added a New Case Study

This was a big one.

I realized that my content was solid, but it had one gaping hole:

The case study featured someone that ran an SEO blog.

Which led to comments like this:

I’ve personally seen The Skyscraper Technique work in dozens of different industries.

But I needed to prove it.

So I added a new case study from someone in a boring niche (workplace wellness).

4. I Addressed Common Reader Questions

Whenever I publish a post about SEO, I inevitably get the “what’s the ROI?” question.

And it’s a good question.

So I added a section to my post that outlined Emil’s ROI:

5. Did More Storytelling

My original post had almost ZERO storytelling.

That’s OK for a list post…

…but NOT for a case study.

After all, the story is the most compelling part of any case study.

So I added a backstory to explain WHY Emil needed to get more traffic.

OK, this story may not get you to shut off Game of Thrones.

But still: ANY story is better than none at all.

6. Added Bonus Steps

My original post was comprehensive-ish.

And I realized that comprehensive-ish wasn’t comprehensive enough.

That’s why I added a step #0…

…and a smattering of pro tips:

That way my post was a one-stop resource for people that wanted to execute a white hat SEO campaign.

Step #3: Time to Relaunch!

Now that my post was 2x better, it was time to share it with the world.

Here’s exactly what I did to get the word out:

1. First, I let bloggers know that I had a new case study coming out.

If you’re reading this you already know that you need to promote the heck out of your content.

And the best way to do that?

Targeted email outreach.

For this post I looked for people interested in The Skyscraper Technique.

How? I Googled “The Skyscraper Technique”.

(Pretty clever, right πŸ˜‰ )

And when I found someone that wrote about The Skyscraper Technique…

…I sent them a friendly email:

Because my email was ridiculously targeted, most people were happy to share my post when it came out:

2. Second, I changed the “published” date in WordPress.

This is important.

When you change the post’s “published” date, your post appears at the top of your blog feed.

To change the date, just head over to that post and click the “edit” link under the post’s date:

Then change the date to today…

…and hit “update”.

Like magic, your post will appear at the very top of your blog feed:

3. Next, I shared the post on Twitter.

Here it is:

As you can see, nothing fancy.

That said, you may have noticed that I emphasized the new case study.

And I recommend you do the same thing for your Content Relaunch.

In other words:

When you promote your relaunched post, put your content’s new features front and center.

Did you add an infographic? Emphasize that.

Did you write a new section? Emphasize that.

Did you shoot a video tutorial? Emphasize that.

When you emphasize what’s new, you’ll get old AND new readers to check out your post.

4.Β  Finally, I sent the Backlinko community an email.

This is HUGE.

If you want more people to read your content, you need to start building your email list.

(And then let your subscribers know about your new stuff).

Case in point:

My Tweet above got a grand total of 111 clicks:

And my newsletter email?

7 THOUSAND.

(To be fair, I have twice as many email subscribers than Twitter followers. But you get the idea).

And when it was all said and done, my page got a 260% lift in organic traffic thanks to The Content Relaunch:

Not too shabby πŸ™‚

By now you can probably see why this is quickly becoming one of my favorite search engine optimization techniques.

Now It’s Your Turn…

Now that you’ve seen my results, I’d like to hear from you.

What do you think of The Content Relaunch?

Or maybe you have a question about a step in the process.

Either way, leave a comment quick below.

I’ll be around today to reply to comments and answer questions.

So if you have a question or thought, leave a comment right now.

417 Comments

  1. Hi Brian, this is really amazing. I do republish my old posts but now I learned something new, ‘optimize’ ‘update screenshots and links’, ‘share like crazy’, ‘change the date to today’.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Emmanuel. Totally. It’s important to actually update the post before you republish.

  2. Wow, great new article. Your stuff always impresses me. Keep up the good work Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Felix. I’ll do that πŸ™‚

  3. Abby Avatar Abbysays:

    Hey Brian,
    Thanks for sharing. Although it is something one has heard of before, it’s good to read about it in such depth, with doable action plans.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Abby. Yes I’ve heard of the idea before but didn’t realize how powerful The Content Relaunch was until I tried it.

  4. Sweet! Im gunna go ahead and action all these points on some of my content

  5. Iqbal Avatar Iqbalsays:

    Hi Brian,

    Another great post as usual. I think your timing to write this post is great, because I’ve seen lot of other blogs doing it lately.

    And you’re right, I think updating our old content is much better than to write something new, because sometimes people publish something new just for the sake of publishing, and the results are crappy content.

    Once again, nice post Brian!

    Cheers,
    Iqbal

    1. Brian Dean Avatar Brian Deansays:

      Hey Iqbal, yes totally. Most people have a wealth of awesome content sitting in their archives. And it’s usually 10x faster (and more effective) to re-publish that content vs. creating something from scratch.

  6. Awesome, awesome dude!

    So much inspiration to dive into the content, analyze and start working! Thanks for your transparency in sharing what works for you!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Zakaria. I held this technique close to my chest. But it was too good not to share with the Backlinko community.

  7. Ladislav Voros Avatar Ladislav Vorossays:

    Great article Brian, thumbs up πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ladislav. Glad you learned something new.

  8. I’m in a relatively blah niche, but since my site is new I don’t really have content to repurpose. Nevertheless, most of the tips in this article apply to new posts as well. Basically, if you do it right from the beginning, there’s no need to repurpose later. Time to get writing!

    1. Brian Dean Avatar Brian Deansays:

      David, that’s very true. That said, even the best content gets out of date, needs a refresh etc.

  9. Awesome thanks Brian, really appreciate you sharing this stuff. Now if only I had some old content which was as good as mediocre πŸ˜‰

  10. This is brilliant Brian, you’ve just inspired me to relook on my old content.

    What I like most and am happy you did it, is the “Targeting email outreach” part.

    Reaching out to people who’re interested in your topic, is a great ROI.

    Its really working for me and am sure it can work for anyone.

    Thanks a lot.

    Best
    Bill

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Bill. Yes that’s a huge part of content promotion…even when you use The Content Relaunch.

  11. Nice Post Brian πŸ™‚ This was the same technique that I used to double my search traffic. I also include ” Current Month, Year” at the end of the post title which increased the CTR.

    1. Brian Dean Avatar Brian Deansays:

      Srinvasa, glad to hear that you’ve seen similar results. From people I’ve talked to The Content Relaunch works well 99% of the time (when done right).

  12. Brian, This is so insanely simple! I remember reading that Hubspot post and was interested, but didn’t see the opportunity like you had.

    I noticed you were able to outrank sites like Moz and was dying to read about why you were republishing/updating your older posts.

    One question I have is about the frequency of updates. Recently, I changed the meta info on an old post to increase click-through rate. Immediately after, I was thrown off the grid and sitting on page 5 now for a particular keyword phrase.

    Wondering if this tactic will help.

    Thanks again for sharing. Added to my buffer.

    Cheers,

    Sam

    1. Brian Dean Avatar Brian Deansays:

      Hey Sam, some of the best things in life (and marketing) are, amirite? πŸ™‚

      Good question. Hmmm. That may have been due to a few reasons: a) coincidence as Google was super volatile in September, b) the CTR was worse with the new meta data, c) the new meta data didn’t include a keyword or phrase that was helping you rank.

      So yeah, I’d consider revamping the whole post, adding the old meta data back, and giving the post the whole Content Relaunch treatment.

      1. Thanks dude. Will add the content relaunch to my to-do list.

  13. Thanks for the post. For clarity, when you say “repost,” do you mean leaving the URL the same and changing the post date to today’s date? Anything else you do from a technical end?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Chad. Yes exactly: you only need to update the published date in your CMS and you’re good to go.

  14. Hey Brian,

    Your SEO strategies are working. Even though you don’t publish oftenly, what is already published is a gold mine.

    I love the Skyscraper technique the most.

    I have also confirmed that changing the publish date can boost your rankings almost overnight.

    Cheers!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Tony πŸ™‚

  15. YES. I love this because 99% of blogs on the internet need to be doing THIS instead of publishing yet another top 10 list that gets no attention. Imagine how much better the blogosphere would be if people spent time carefully crafting and improving articles like they were ongoing works of art. Imagine. Question: any rough estimate of how many direct emails you sent?

    1. Brian Dean Avatar Brian Deansays:

      Well said, Devesh.

      I almost look at content like real estate. Rather than build another house, why not renovate one of the 50 you already own?

      I actually send much fewer outreach emails with The Content Relaunch because the post has so much built-in social proof from the first time around.

  16. Hello Brian,

    This strategy can easily be scaled for clients/niche sites. I’ve been doing this same technique for our link building blog as well and this pumps up the traffic of our latest guide on link building: https://sharprocket.com.ph/link-building-tips/

    I’ll add a few points here.

    You can plug in your competing ranking pages to Ahrefs (make sure you use the exact URL option), then go to Organic Keywords section – there you’ll find tons of organic keywords that can be added to your content. How? Update your existing content with new sections from organic keywords like (e.g. what is _____, ___ tutorial, ____ resources). This will help your content to be more comprehensive and can help acquire new organic keywords for new added sections. Best thing. When searched for those new phrases, the content itself can naturally acquire new natural backlinks/mentions from publishers referencing that content – boosting the overall page authority of that content asset.

    1. Brian Dean Avatar Brian Deansays:

      Hey Venchito, great insights here.

      SO what you’re saying is that you don’t just update but also add a few long tail keywords as well?

      1. Yes, but make sure to add new sections that aren’t your target keyword. For example, your post is about “link building strategies”, over time that guide ranks #11 to #15 for long tail keywords like “what is link building” – which isn’t your target keyword at the first place but have some good search volumes. That’s a goldmine! You can add a section in your content explaining what link building is all about. Because Google sees your content to be relevant to other long tail keywords, it’d better for your content to be updated that way.

        Another option is what I said, in case your content is not ranking for other long tail keywords aside from your main target phrase, you can plug in your competing ranking pages to Ahrefs and identify long tail keyphrases that they are ranking.

        1. Brian Dean Avatar Brian Deansays:

          Makes sense. Very solid insights.

  17. Hi Brian,

    I am Huge FAN of yours. And thanks for sharing this strategy. Honestly speaking I am following this technique from past 2 months and my blog traffic grew from 1000 per day to 25000 per day, this technique is really awesome.

    Thanks
    Cheers!!

    1. Brian Dean Avatar Brian Deansays:

      Very cool, Dhruv. Sounds like I’m not the only one that’s benefited from The Content Relaunch.

  18. Love it

    1. Brian Dean Avatar Brian Deansays:

      πŸ™‚

  19. Great article Brian ! I was wondering how you could turn your somewhat productive content into something more effective. Turns out this might just be the answer i was looking for.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Francois. Yup, this would be one of my first steps. The Content Relaunch can really help underperforming content get a second chance.

  20. That’s some awesome startegy I learned today, I am the first one to share this article on FB πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Nice! Thanks for sharing

  21. I am damn struggling with traffic – the search analytics i did on my blog is not impressive. I find it hard to spot my position on google at the moment

  22. Hi, i love all your posts, very simple and direct to the point, but i really wonder how can i apply to my case. I have a cooking blog and it’s a little more difficult to apply you advices. Does not this really behave different depending on your type of content?

    1. Brian Dean Avatar Brian Deansays:

      Hey Sara, why would this not apply to cooking blogs? Is it 100% recipes?

      1. Most of it yes. Maybe if i change the content a little and replace some pictures with new ones do you think it can have the same effect?
        I have already identify some posts to re-publish with lots of impressions but rank between 7 and 15 as you said. I will try just to update the pictures and the date and check πŸ˜‰

  23. Hey Brian,
    I’m new in SEO. I recently create my 1st website. That have no more clicks and impressions yet. So I decided to use this technique a later. when I will have some more clicks and impressions.
    What’s your suggestion? please

    Regards
    Raees

    1. Brian Dean Avatar Brian Deansays:

      Raees, I’d agree. This works best for blogs that already have a few pieces of solid content on them.

  24. Thanks for these very useful informations Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Meric.

  25. Wow, how come I never thought of this?

    It feels like too much work but it’s definitely worth the traffic

    Brian, you’re an eye opener!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sam. Yup there’s some work involved with The Content Relaunch. But it’s 1000% worth the effort.

  26. Omer Digner Avatar Omer Dignersays:

    Hey Brian, I am pretty new to SEO and I want to make big nutrition blog but most of the gurus are telling not to enter in competive industry, I want to ask you if you were in my place and you have 300 usd in pocket, no connections in industry then what will you do ?

    1. Brian Dean Avatar Brian Deansays:

      Omer, I’d definitely save up before launching into a competitive space. That marketing budget will help you out.

  27. Juan Sebastian Avatar Juan Sebastiansays:

    Awesome post! I have been doing something very similar, and can confirm it brings incredible results.

    My organic traffic went from 10,000 visitors a day to about 12,000

    One question: Is that “Referring Domains (Live Index)” report from Google Analytics?

    1. Brian Dean Avatar Brian Deansays:

      Wow, nice! A 20% increase in organic traffic is legit.

      That report is from Ahrefs (great tool).

      1. Juan Sebastian Avatar Juan Sebastiansays:

        Thank you!!!

  28. Thanks. I was pondering on the date update part just a few days ago searching you have answered my question.

    One thing struck me is that you still leave your old comments. If people would see comments from 2 years wouldn’t they think twice about the article. How would they know if the article is really updated with new and up to date info for all they know you could of just changed the date some audiences may be ticked off. Just sayin great article keep it up.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Harris.

      Great question. That’s why I don’t include dates with comments. Otherwise, as you said, it can cause confusion when you re-publish your post.

  29. Great work Brian!

    You always rock.

    Your today’s strategy is awesome. Got many things to learn. Will apply and re-launch my old content.

    One thing I want you to be aware. I am subscriber in your newslatter. But, your last email was in my Gmail spam folder. πŸ˜›

    1. Brian Dean Avatar Brian Deansays:

      Thanks Abdul. I try πŸ™‚

      You’re not alone there. Gmail was acting funny today.

  30. Great,
    Thank you very much for the information…

    I’ll put into practice …

    Always ask me how it should update an article correctly!

    Again thank you very much

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Alberto.

  31. Excellent post as usual.
    By the way, the floating social bar looks good. Is this a plugin or integrated through coding? If plugin then what’s the name?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sowmay. That’s a custom-coded feature that’s built into Backlinko’s theme.

  32. This is a good one. I have noticed you doing this by checking your site through wayback machine. But i dont know the term content relaunch. Now i got this. Unfortunately this time i did not receive the mail from you. I got your update from my friend.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Selvakumar. I don’t think anyone named the approach so I decided to do it πŸ™‚

  33. Hello Brian, I must confess, the efficacy of this method is “MIGHTY”. I’ve used it several times and it has worked like charm for me. I also do recommend it to others to, so when I saw it here, I just smiled. I learned some new things in the post too, so its amazing adding to my knowledge.

    Nice job.

    1. Brian Dean Avatar Brian Deansays:

      Glad to hear that, Blsco. In my opinion The Content Relaunch is one of the most underrated blogging strategies online.

  34. Dimitar Margaritov Avatar Dimitar Margaritovsays:

    Hi Brian, thanks for the awesome case study. Is this achievable on a relatively new website, which has no backlinks, no traffic and one blog post, which is one month old?

    1. Brian Dean Avatar Brian Deansays:

      Good question, Dimitar. The Content Relaunch is definitely better for existing websites with some age and a good chunk of posts.

  35. Great Post.

    I personally got a lot of success with the content relaunch. I have seen ranking boost as much as 20 in the SERPs.

    Thanks for again sharing an awesome case study.

    Cheers

    Hav a great day.

    1. Brian Dean Avatar Brian Deansays:

      Nice! I’ve seen similar results. Do the results stick for you?

  36. wonderful white hat seo case study brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Shaun

  37. Great stuff Brian!

    I noticed that you downplayed your Email vs Twitter click volume. After doing a little analysis based on your data – the huge insight for me was: The Click Through Rate (CTR) for Email subscribers was *Massively* higher than your Twitter audience. Not a perfect apples-to-apples comparison but clearly a huge difference in engagement. Either Subscriber-to-Click or Impression/Open-to-Click

    I’m sure there’s more under the hood in terms of persona loyalty and frequency of contact – regardless that’s an amazing data point. And I know you’ve been emphasizing building email lists – this is definitely a great example of following the numbers to be more effective.

    A sincere thank you – always love reading your breakdowns.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dan.

      You’re 100% right: the difference is staggering. And it’s one of the (many) reasons that email marketing crushes social media. As you said, it’s semi-biased because email subscribers may be more into my content. But still. That doesn’t account for the insane difference in CTR between the two platforms.

  38. This is brilliant! I never thought about changing the publishing date. Keep the great info coming!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Tim. Yup, that makes a big difference because it goes to the top of the ol’ blog feed πŸ™‚

  39. Tonya Goodspeed Avatar Tonya Goodspeedsays:

    Hi Brian,

    Great post-I’ve been trying to decide on a reposting strategy-now I have one (I’ve already done the search console analysis in the article).
    My question is, I notice that when outlining the search console steps, you mention finding page ranks between 7-15, but you have “queries” instead of “pages” checked in the search box. Should I be focusing on page rank or KW/query rank? I’ve done the search both ways…

    Thanks in advance,
    Tonya

    1. Brian Dean Avatar Brian Deansays:

      Hey Tonya, Great question. You definitely want to go with “queries”. Pages averages your rankings for all keywords (including irrelevant ones). So I recommend focusing on pages + keywords that make the most sense for your business.

      1. Tonya Avatar Tonyasays:

        Thanks Brian! Will do. Also, I’m really enjoying your blog:)

  40. I love this tactic, Brain. It’s something we all can do and it’s so effective. After you’ve written a post, you’ll probably read new information, get fresh data, find new tools, etc which will make sense to add to your post.

    I have a few blog posts I was dying to make more helpful for my readers. I’m aiming to make them at least 3x better πŸ˜‰

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Raul. Totally. Everyone with a blog has at least one post that could use a refresh/upgrade. And if you’re going to go through all that effort, why not relaunch it!

  41. Dany Santos Avatar Dany Santossays:

    Great Brian (as usual) !

    I definitely love your way of doing SEO and I apply a lot of your tips&tricks with my clients.

    Keep up the good work !

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dany. I appreciate that πŸ™‚

  42. Guy Avatar Guysays:

    Another simple, yet brilliant technique! Would you recommend additionally updating title tags?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Guy. Sometimes the simplest strategies are the best ones πŸ™‚

      Yes I would. I’d optimize it for CTR as that’s big for SEO right now.

  43. Thanks Brian, your posts are always a great inspiration.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, James.

  44. This is awesome! I deleted more than 200 posts on my blog, disavowed more than 20,000 backlinks and changed the permalink shorter. The result was in a few days my blog tanked in Google search rankings and even Alexa ranking. The organic traffic dropped by more than 300%.

    Disappointing? No, it was an opportunity for a fresh start. I’m now working on optimization of the remaining 40 posts. I’m working on on page SEO and improving the graphics. In the past two weeks, I noticed a steady increase in traffic. It’s not at 276% level but might be heading there if I follow your advice.

    1. Brian Dean Avatar Brian Deansays:

      Awesome Edmond. I’m a big fan of fresh starts. Best of luck.

    1. Did you 301 any of the 200 deleted posts? Did you run the 20,000 backlinks through a link detox process?

      Brian is likely being polite, you’ve clearly damaged your SEO by being too heavy handed!

      I would certainly be disappointed if I tanked in the rankings and lost 300% of my traffic (assuming the actually traffic numbers were significant to begin with)

      Good luck though, a fresh start can put you in a better place mentally! If you earned your rankings once, you can earn them again!

  45. Hi Brian,

    This is another great post if you republish your previous content with full dedication improving content quality, images, screenshots and videos it will definatly going to boost rankings.

    I have one question: Can i place any informative video to someone else’s on my website to help my readers?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Manu. Do you mean a video from YouTube?

      1. Yes Brian,

        Can i Take any informative Video with in my Post? Kindly Let me Know.

        Thanks,
        Manu

        1. Brian Dean Avatar Brian Deansays:

          Sure why not?

  46. Once I saw the title of the post I began wondering how you were going to handle the publishing date (i.e., leave it as is or update it). Modifying the publishing date is great for putting the post at the top of your blog page and for signaling to readers that it’s new/recent content, but what to do if you have a permalink structure that uses dates? I don’t, but it certainly crossed my mind. Just do a redirect? (I’m guessing that the downsides of a redirect are far outweighed by the extra life that the updated post gets.)

    Very encouraging postβ€”thanks, Brian.

    1. Brian Dean Avatar Brian Deansays:

      Matthew, good question. That’s why I don’t recommend using dates in URLs. They’re nothing but trouble. But yeah, I agree that a 301 is usually your best bet in that case.

      1. Steven Jacobs Avatar Steven Jacobssays:

        I just read this comment. I could see not using dates for a company, but for a news site like mine, I think dates are crucial. Guess the only way to combat this is to do a new post completely and just expand upon the original article.

  47. Top notch as usual, Brian.

    We do repurpose out content and change the publish date (updated at date in our case), but I got some nifty new tips from this piece, specifically, paying attention that previous feedback, questions, and changing images, emphasising new content in promotion and adding new sections.

    Often, you can go into an old post, make a few spelling/grammar modifications and save, and Google (as well as other places) will pick up the new published/updated at date, in turn giving you a boost, but these techniques help freshen things up and improve that boost. So, I’ll be making sure I update or add something new next time I refresh.

    Thanks, Brian.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Gareth. Yes, that’s true. But I prefer The Content Relaunch because it’s more than just a new paint job — the post is significantly better.

      Keep me posted on how this works out for you.

  48. How can it work in online shop? I don’t see any option to use for ecommerce.

    1. Brian Dean Avatar Brian Deansays:

      Martin, this technique is for article content.

  49. This tips is brilliant. I just make some try to implement this. But some minor issue appeared. If I change publish date some post in wordpress, old url will have 404 error, should I leave it or make a redirect 301 to a new one?

    1. Brian Dean Avatar Brian Deansays:

      Firman, you actually don’t want to change the URL.

  50. Great share here Brian!
    I remember i once followed this technique; republished an old post, add latest date to it and the result was good!
    But i think i read/hear it somewhere that Google doesn’t like republishing old contents and putting it in today’s dates, i mean like doing it too much!

    1. Brian Dean Avatar Brian Deansays:

      Tunde, you’re right: this can be done in a black hat way. But The Content Relaunch isn’t shady. You’re giving your content an update and re-publishing it –something Google would want you to do.

  51. This is great! We’ve been exploring updating old content but this gives me some more specifics to try to work in. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, David. Cool. I’ve been updating my old content for years. But it only recently hit me to fully re-publish the post. It’s been a game-changer.

  52. This is something which we’ve been utilising on client campaigns for a couple of months now.

    To me, perhaps the main reason why this approach succeeds is due to the fact that you take the time to work out how a post can be made better. When writing in the first instance, it can be all too easy to get caught up in publishing deadlines and other factors which mean a post isn’t always as great as it could be.

    By going back and relaunching the post, the focus is upon how it can be made even better and many of those inclusions which should have been there first time around are now worked in.

    A fantastic post as usual, Brian and great to see such an uplift in traffic.

    1. Brian Dean Avatar Brian Deansays:

      Very well said, James. You definitely get the “secret” behind why The Content Relaunch works so well: you’re making your content MUCH better.

  53. Brian,

    I’ve been waiting for this since I noticed that Emil was added to that case study. You hinted on doing a post explaining how to relaunch a post and here it is.

    Great stuff.

    Stupid “unrelated” question. Would you suggest getting rid of the dates on the comments if doing a content relaunch?

    – Andrew

    1. Brian Dean Avatar Brian Deansays:

      Thanks Andrew. That was the first time I used The Content Relaunch. Now I’ve used it 3-4 times and have seen consistent improvements in organic traffic.

      Not a stupid question. Yes, I’d consider getting rid of dated comments them altogether.

  54. Hey Brian

    Awesome as always

    I think I can help give you another hack also, that I learned from a new post over at problogger

    Its a way to get new hits of traffic by getting FB to recommend your high performing older content to new audiences more often (And for FREEEEEEE)

    OK so I’ve copy and pasted it below:

    So I want to share a kick ass traffic hack I saw this week over at Problogger

    The hack seems to be a great way to boost relevance, views and more (And ive included the original link below) but I want to add a twist to it

    Basically in the post, the author talks about going into old content and getting traffic bumps to it and its wicked smarht

    OK…

    Lets say that you have an old piece of content
    Maybe you’ve repurposed it
    Maybe you want to get more traffic to it as it still converts
    Or maybe you’ve updated it recently…

    So Step #1:
    Create a video version of the post-be it an update, a tease in or a segment of the post, that you can add is as a video version

    Step #2:
    Now go upload that directly to Facebook (Dont use a 3rd party url but instead upload direct)

    Step #3:
    Next, go get the embed code for the video, and insert it into your old post

    Now here’s why this is so smart…

    The video on your fb channel can of course be used to send them across to the blog post right?

    We know that

    But here’s the secret ninja cool thing:

    When you have that video embed in your post, EVERY time someone on that article watches that video, likes it etc it manipulates the FB algo

    Because its been viewed recently, it sees it as good content…and so it recommends it to your group again back over on Facebook

    It goes from a video that might be weeks old, to showing in the news feed again and more often to your fans

    For Example:

    Lets say it you took a video intro and segment for that whitehat seo post and uploaded it to your facebook fans

    You then embed that video into your article as an update

    Heres whats cool-

    Every time someone clicks play on that video that’s embedded in your article, FB says

    “Hmm this content seems to be getting traction-lets show it more often in front of your FB audience again!”

    So new fans will start to see the new content, because other people have watched the video over on your site…

    And the video gets more social proof…

    And new fans see the video and come across…

    AND you have more touch points with your audience…

    OH yeah, and its showing to them for FREE because it will update it based on traffic thats heading to your site and reading your article

    Can you see the power of this?

    Free updated traffic and CTAs to your cooler audience, to help send them across to content thats not current

    Hashbrown #amazeballs

    The original post was over on Problogger as a guest post (Not my article fyi I just thought people should be using this asap

    Dan

    Here’s the original link:
    http://www.problogger.net/how-to-drive-traffic-to-your-blog-through-your-archived-material-on-facebook/

    1. Brian Dean Avatar Brian Deansays:

      Very cool, Daniel. Never heard of that before. Have you tried it?

      1. Hey Brian

        Apologies I never got the email to tell me you had written back

        I am still testing it out and its good for low traffic

        My only potential concern is that you get sooooo much traffic your FB group would constantly be getting blasted with the same videos over and over again lol

        Pumped to see the new video content you are launching

        Daniel

  55. BOOM! One of the most comprehensive post on updating your old content
    I especially love your take on re-promoting the post.
    This is something that I MUST try.
    Thanks for sharing this, Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Aman. Let me know if you give The Content Relaunch a try.

  56. Great stuff as always Brian. Quick question: how would you tackle the ‘relaunch’ phase if your blog post URLs feature the date? Changing the published date will then effectively create a brand new URL and doing a 301 will lose the ‘social proof’ of the original?

    1. Brian Dean Avatar Brian Deansays:

      Luke, good question. By default WordPress won’t change the permalink of an existing post (I think). So it’s hard to say.

      If you have lots of shares I may stick with the old permalink. If not, I’d 301 redirect to a permalink that doesn’t have a date.

  57. This is awesome content Brian. I would like to update my older articles too, but can I change the permalink?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Shawn. I wouldn’t change the permalink.

  58. Brian,
    I’ve always wondered how it was done. You showed us exactly with changing the blog’s publish date with great visuals and easy to follow steps. Thank you. I had updated some of mine and just hit update and put in date at bottom of post. Not so good. I can’t wait to try this soon!

    1. Brian Dean Avatar Brian Deansays:

      Now you know, Lisa πŸ™‚

      Glad to see that you’re going to give The Content Relaunch a go. Let me know how it goes.

      1. Brian, I do have one question, can you change the title of the post when you do the update or not? Thanks!

        1. Brian Dean Avatar Brian Deansays:

          Yes you can, Lisa. That way it represents all the cool new stuff you added.

  59. Thanks for the words Brian. I continue to study your stuff everyday. It’s hard to focus on building our users base by contacting new ones or spend a lot of time on SEO. What would you do?

    We are a marketplace website that allows architects to list their designs for contractors and homeowners to buy. It’s only 2 of us pushing the marketplace. Would love to hear back if only a sentence or two.

    Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Matt, that’s impossible to answer without knowing the ins-and-outs of your business.

  60. Pyae Pyae Avatar Pyae Pyaesays:

    Hey Brian, this is awesome! I’ve recently been put in charge of gathering more traffic for our company’s blog and this is a great start that I’m definitely trying out. Thanks a ton!

    1. Brian Dean Avatar Brian Deansays:

      Wow, this is perfect timing then. Good luck.

  61. Hey Brian, even I believe in updating contents time-to-time. In fact, I observed Google improves your rankings of any particular post when your relaunch it.

    And thanks for this amazing share.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Sanjeev. I’ve noticed that too. And when you actually improve your content the rankings stick πŸ˜€

  62. Hi Brian,

    Just noticed a mistake! Sorry that i had to comment on your blog for the first time just to mention a mistake, but i think i should more focus on the positive side. πŸ™‚

    So, here it is:

    “Did you a new section? Emphasize that.”

    I suppose it should be like THIS:

    “Did you add a new section? Emphasize that.”

    Cheers! πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Umar. Fixed πŸ™‚

  63. Hi Brian, I’ve recently found that google indexes open facebook groups (but not closed / secret groups). Do you think indexed links in facebook pages and groups can make a difference when it comes to rankings? Or is it just another content promotion channel with no organic effect?

    1. Brian Dean Avatar Brian Deansays:

      Hi Amit, what does that have to do with today’s post?

      1. Amit Adler Avatar Amit Adlersays:

        Hi Brian, since you’ve mentioned facebook as a traffic source in this method – I’ve added something which I think is quite new. Up until now, facebook groups weren’t open for google. But recently “open” groups are being indexed – which means yet another source for potential organic traffic.

        1. Brian Dean Avatar Brian Deansays:

          Interesting, Amit. You mean the content/discussions within the groups are indexed?

  64. Hello Brian,

    I am a great Fan of your work. Again an EPIC post. It’s truly amazing and inspiring content. I really love it.

    I am going to relaunch my old content and will share my results with you.

    Thanks once again πŸ™‚

    Have a nice day!

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Pawan. Let me know how The Content Relaunch works out for you.

  65. david Avatar davidsays:

    hi Brian, I never left your site from the first time I met your site, almost read your great insights everyday. We are building a B2B new website for international trade using WordPress. Can I ask two question:

    1. if re-post, can title tag be changed?
    2. This question obsessed me a lot: from your view, I know LSI, synonym that can put into contents, description tag.

    As we got a couple of synonym for one specific category or product, can we put 2-3 of them into title tag (as title is very important for ranking)? Such as our keywords: reflective tape, reflective film, reflective sheeting are synonym of one product, or suppliers and manufactures are synonym (I know it is big words, I just cite as example).

    Can I include them into title tag like: Cheap Reflective Tape, Film, Sheeting Suppliers (Manufacturers)?

    any suggestions?

    Thank you very much

    1. Brian Dean Avatar Brian Deansays:

      David, 1. Yes. 2. If it makes sense and will help CTR, yes. CTR is more important than keyword usage right now

  66. Great post B.D. πŸ™‚ .. keep it up dude…..
    Waiting for your post regarding google bird update πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Thanks Mandy. Do you mean Penguin?

      1. Mandy Avatar Mandysays:

        Yes πŸ™‚

  67. That really seems to be an effective practice. I’d like to do this experiment. Thanks for your effort Brian.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good. Let me know how it goes.

  68. HI Brian,

    Updating existing content gives it the “freshness”. I have heard that Google uses content freshness to rank web pages on SERPs.

    Is it true?

    1. Brian Dean Avatar Brian Deansays:

      Chamal, freshness is a temporary ranking factor. The Content Relaunch is more about improving your content and giving it new life. That way the rankings stick over time.

      1. Thanks Brian for clearing the doubt. As always, a good post. Tweeted!

  69. Great post again! I will surely follow up that process. Thanks for sharing your this helpful article.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good. Let me know how it goes.

  70. mohammad umair Avatar mohammad umairsays:

    Hi Brian.
    Is it ok to replace the original case study with something really new? I ask this because a lot can change between original post and its content update (in this case 2 years).

    Somewhere I feel is the updated version becomes more relevant to readers and enhance the impact even more.

    Would love to hear your opinion?

    1. Brian Dean Avatar Brian Deansays:

      Good question. In general, if something will make the content better, go for it. In my case I added a case study to the post. But if your case study if out of date, there’s no issue with replacing it.

  71. This is great. I always wondered how to bring the updated posts to show up in the beginning. The points you have covered makes things so much more clear. Thanks Brian. πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Prerana. That’s a small detail that makes all the difference in the world. When you change the date you’re relaunching the post so more people can see it.

  72. Erica Cohen Avatar Erica Cohensays:

    Hey
    Brian, you are doing best in SEO industry, you educate us to be on top of the Google results, my question is ? how do we change previous content with new content?

    1. Brian Dean Avatar Brian Deansays:

      I try, Erica πŸ™‚

      I listed a few ideas in this post.

  73. Hi Brian,
    As always a well presented article with good data to back up. I have always gone back over old posts & upgraded with images, video & updated text – mainly thinking to provide better information for our customers – though I never thought to change the publish date !
    Great tip.
    Cheers
    Alison

    1. Brian Dean Avatar Brian Deansays:

      Hey Alison, I was 100% in the same boat! With The Content Relaunch you get credit for all the work you put into improving your posts. That’s why I love this strategy.

  74. Backlinko is the go-to site for freshers like me. Thanks a ton for your actionable posts!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Krishna

  75. This is pure gold mate. I use to re-publish some old blog posts sometime back so that important posts appear on top once again. But you have written a detailed and informative post to make it much better. And it shall be fun playing with old content.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Vineet. I’ve found that when you make the post better (and not simply change the date), you get better results.

  76. Hey Brian,
    Thanks for sharing. I think your timing to write this post is great, because I think updating our old content is much better than to write something new.

    Once again, nice post Brian!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Mike. Yup it’s better AND easier. The Content Relaunch rules!

  77. Patrick Avatar Patricksays:

    Great post Brian, as always πŸ™‚
    But you need to help clarify a little thing: In Search Console, do you mean “After clicking on “Impressions” and “Position” what should we click?

    QUERIES (which is keywords people used to found my site)
    OR…

    PAGES (which are the pages/posts on my site indexed in Google)

    I asked because your guide talked about pages, while the image show “queries”

    1. Brian Dean Avatar Brian Deansays:

      Good question, Patrick. Someone else asked the same thing. You search for queries and then optimize the page that’s ranking for that KW.

      1. Patrick Avatar Patricksays:

        Thanks for that beautiful clarifications Brian πŸ™‚

        But unfortunately Search Console don’t display pages their queries/keywords are ranking for.

        So how do I know this, to avoid optimizing a keyword for the wrong page?

        1. Brian Dean Avatar Brian Deansays:

          Patrick, you can check the pages report and see if it’s ranking for that keyword.

  78. Great post. How many bloggers do you usually reach out to when you want to promote your post? 10, 50, 100?

    1. Brian Dean Avatar Brian Deansays:

      Hey Brian, it depends. Usually 50-200.

  79. Herve Avatar Hervesays:

    Hi Brian
    Like other of your posts, it’s great! But I have the feeling that these techniques are much more suited for blog posts than ecommerce sites.
    How would you adapt this technique for ecommerce category pages or ecommerce product pages?

    1. Brian Dean Avatar Brian Deansays:

      Herve, that’s true. This strategy is definitely for blog posts. My premium training program SEO That Works contains LOTS of effective SEO strategies for ecommerce product and category pages.

  80. Excellent information, Brian. Your best targets for me are additional storytelling, changing the post date, and adding updated visuals. Your generous step-by-step sharing helps all of us. Thank you! You have given me some terrific specifics to help me begin the blog section on our private school website.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Joni. I agree: it’s one thing to say “improve the post”. It’s a complete other thing to do a step-by-step walkthrough.

  81. Hi Brian,

    Wow, I wanted to do it for the very long time, but now I see how it’s necessary and effective to boost website’s performance. Thank you for this strong incentive! I will immediately follow your steps and see what impact it will make. πŸ™‚
    Starting tomorrow!
    Cheers!
    Kasia

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Kasia. Keep me posted on your results.

  82. Hey,
    Thank-you so much for this post. Currently working on it and will share my results.
    Thanks again

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Akash. Come back and let us know how The Content Relaunch worked out.

  83. Hi Brian,
    This is GREAT information, but, many of our readers don’t like to post comments or share our information.
    Why? Because they don’t want people to know that they may be diabetic.
    I wish there were something we could do to get a lot more shares and quality backlinks.

    Sincerely,
    Brianna

    1. Brian Dean Avatar Brian Deansays:

      Brianna, thanks. The upside is that your competitors are in the same boat. So it may only take a few links to outrank them. Plus building backlinks
      is a different thing than social shares. I have more on this in my training product, SEO That Works.

  84. Wow, Brian, great stuff!

    I can see this working because people and Google can see that someone is not only current, but constantly doing a critical self-analysis on their material, adjusting it, improving it.
    I think this gives people the confidence to know that the site-owner is staying on top of things, and can be trusted….

    Thanks for the great share….
    Cheers,
    Therese

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Therese. Yes, that’s definitely a potential factor here. Google probably wants to see that you’re consistently improving your content vs. blasting out 50 more mediocre posts.

  85. Great article Brian. Hope the product launch went well. I pumped it out for you.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Peter. It did go well, thanks. YoRocket is helping lots of people get more traffic πŸ™‚

  86. Hi Brain,

    A very good idea here. Carefully read the entire piece.

    But, I have a question.

    It was somewhat easy for you to get positive feedbacks from your email outreach, as those you reached to had interest in your technique already.

    In the case of an article that hasn’t been previously linked to (via other websites), who exactly will be reached via E-mail?

    Some random bloggers in same niche?

    1. Brian Dean Avatar Brian Deansays:

      Favour, the key is targeting. So if you’re republishing something about wthe paleo diet you’d want to find people that just shared content on that topic.

  87. Brilliant as always.

    I already used your skyscraper technique with great success, now is time to relaunch everything! πŸ™‚

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Oriol πŸ™‚

  88. Excellent advice, as always. Just curious: How many backlinks did the relaunch “produce” (you said “a ton of new backlinks)?

    1. Brian Dean Avatar Brian Deansays:

      Good question, Boris. It’s hard to measure the exact number (Ahrefs doesn’t have a date comparison feature like GA). But that chart says it all πŸ™‚

  89. Alright. Thanks.

    A very good one here once again.

    You rock! πŸ™‚

  90. WOW! Brian.
    Great post again…
    Your perspective is always unexpected.

    Thanks!

    1. Brian Dean Avatar Brian Deansays:

      πŸ™‚

  91. These are amazing recommendations on updating the content.

    Actually, I noticed that it’s important to update your blog posts too.

    Not long ago I updated my post where I was analyzing SEO tricks used by TOP 5 blogs of online marketing experts (Brian you were one of them), and I could instantly notice improvements of my rankings. I’m thinking of making an infographic with the results of my analysis in a month and give this post a new lease of life.

    It’s very pleasant that you included a screenshot of my email β€œAnd shared it multiple times :)” (I’m that Michael).

    1. Brian Dean Avatar Brian Deansays:

      Thanks Michael. Sounds like an interesting project. I think adding an infographic and some other details could definitely make that post worthy of a relaunch.

  92. Hi Brian, thanks for gifting this jumbo post. In fact, I usually take my tea and manage at least 20 minutes when I start reading your blog posts.

    I know that I’ll something extra-ordinary in your posts and today, I didn’t also have to be disappoint as the post above helped me a lot to think about about getting more traffic to my blog.

    Regards,

    SM

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, SM. That’s 20 minutes well spent πŸ™‚

  93. Hey Brian,

    Great post as always. I’ll definitely give this technique a try on my blog. Thanks, Justin

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Justin. Keep me posted on how The Content Relaunch works out for you.

  94. Hello Brian absolutely love your posts they are very helpful for me . Also share some local SEO niche strategies as well.. looking forward.

    1. Brian Dean Avatar Brian Deansays:

      Thanks George.

  95. Hey Brian, I’m a new reader here and I’m already a fan of your blog. Honestly, I really need to apply content relaunch in some of our outdated post and hopefully I’ll be able to execute them well. I will follow this step by step.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Katherine. Best of luck with your relaunches.

  96. Awesome insights Brian! Thank you πŸ™‚ Do you Change the Title and/or the Permalink?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Laura. I do sometimes change the title (to improve CTR). But I leave the permalink intact.

  97. Brina,

    Another awesome tactic !

    This is very interesting for websites with few pages !
    But for 400+ posts between position 7 and 15 it should be very painful…

    So, I should make list fewer. What would you suggest Brian ? Target posts new to position 7 or 15 ?

    1. Brian Dean Avatar Brian Deansays:

      Kassidi, I’d go with the pages that get the most impressions…but not many clicks.

  98. Rayzel Avatar Rayzelsays:

    Hi there! I have gotten so much value from your blog, thank you so much. I’m trying to revamp some things and I know this will help.

    Quick que: Is there ever a reason to be cautious about updating the publish date on a page? Like, if a page ranks well or whatever, or is there any risk of losing ranking by updating the publish date, or is it definitely always the right thing to do?

    Thank you!
    Rayzel

    1. Brian Dean Avatar Brian Deansays:

      Hi Rayzel, your results may vary but I’ve never seen a page drop due to a change in the publish date.

      1. Rayzel Avatar Rayzelsays:

        wonderful thank you for the quick reply!
        It was SO refreshing to read on your blog that you only have 33 articles total, but that each one is like the most amazing thing ever. I actually remember when you were fairly new with your site – I can’t remember now how I found you but it was a couple years ago at least. My blog is similar when it comes to quality of content and epicness, but I DO have a LOT of posts and I’ve been thinking of doing like you said and maybe deleting some of the very old ones when I first started that may not really be up to the level that I now have, or seeing if I can make them much better. I am a little nervous about deleting a bunch of posts but I have heard on other podcasts of people’s organic traffic going way up after cutting out a bunch of old posts as well, so I might give it a try.

    1. Brian Dean Avatar Brian Deansays:

      Cheers Chase.

  99. Weldone Brian!
    This is revealing.
    Before now, what I do to enliven old posts was just to retweet, share on FB, and other social media.
    But Now?
    It’s a different ball game entirely.
    I’ve got REAL WORK to do.
    Thanks so much — you’re just too much.
    Keep up the great work,
    You’re invaluable!

    1. Brian Dean Avatar Brian Deansays:

      Heck yeah!

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