21 Actionable SEO Techniques That Work GREAT in 2018

21 SEO Techniques

Want more traffic from Google?

Then you’re in the right place.

Because today I’m going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month.

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

1. Optimize Your Site for Google RankBrain

A while back, Google announced their RankBrain algorithm.

rankbrain_announcement

And as it turns out, this update was a HUGE game changer.

Why?

Google RankBrain is Google’s first machine learning algorithm. In other words, it measures how you interact with the results on the first page:

ux signals

As you can see, the happier you make Google’s users, the higher you’ll rank.

Sure, backlinks, keywords and other traditional signals are still important. But RankBrain is quickly taking over.

In fact, Google went on to say that RankBrain was one of their “top 3” ranking signals:

google top 3 ranking signals

(The other 2 key search engine ranking factors? Links and content).

The question is:

How do you optimize your site for Google RankBrain?

Here are two simple, easy-to-implement tips that are working great for me right now:

First, improve your organic click-through-rate (CTR).

Google RankBrain wants to see that lots of people are clicking on your site in the search results.

That tells Google:

“People LOVE this result. Let’s boost it to the top of the page so it’s easier to find”.

Pogo stick effect 4

But if people don’t click on your result? Google will drop your site like a stone.

Pogo stick effect 3

And that’s why optimizing your site for organic CTR is so important.

I have a very cool strategy that you can use to improve your CTR later in this post (SEO strategy #4).

But for now, here’s a quick tip that I recently learned:

One of the EASIEST ways to get more clicks is to add numbers to your title and description tag.

Here’s a real-life example from one of my blog posts:

number in title and description

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Next, improve your bounce rate and “Dwell Time”.

Again, Google RankBrain wants you to publish a piece of content that makes their users happy.

And if users leave your site (also known as a “bounce“) after 3 seconds? That’s a user experience signal that tells Google that people don’t like your content.

In fact, my analysis of 1.3 million Google search results discovered that sites with a good bounce rate ranked above sites with a poor bounce rate:

bounce rate rankings

See how that works? The better your bounce rate, the better you rank.

And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank.

So:

HOW do you actually improve your Dwell Time and bounce rate?

One tip that’s helped my rankings a lot is to write compelling introductions that encourage people to take action.

In other words, AVOID content like this:

boring intro

If someone lands on this intro from Google, they’re going to bounce as fast as possible.

(And as we talked about, that’s bad for your SEO).

Instead, get STRAIGHT to the point, like this:

blog post intro

Boom. Anyone landing on that page knows EXACTLY what my piece of content is about.

I also recommend breaking up your content into mini, bite sized chunks.

In other words, you want your content to look like this:

easy to read copy

As you can see, this copy is super easy to read.

And it’s especially easy to read on a phone or tablet. Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before.

And once you’ve done that, it’s time for our next white hat SEO technique…

2. Discover Untapped Keywords on Reddit

You’ve probably already visited “The Front Page of the Internet” before… also known as Reddit.

But what you may not know is that Reddit is a keyword research GOLDMINE.

(Especially when it comes to finding long tail keywords).

Hit the play button to see how it’s done:

 

If you prefer to read, here’s a summary of how this process works:

First, head over to Reddit. If you already know a subreddit where your target audience hangs out, head directly there.

For example, let’s say you wanted to write an article about The Paleo Diet. You’d head right to r/paleo subreddit.

subreddit

If you’re not sure where your audience is on Reddit, no worries.

Just search for your topic…

reddit search

…and see which threads and subreddits come up.

reddit search results

Finally, scan threads for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.

(Which makes them PERFECT for keyword research).

For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”.

keyword example 1

These are keywords that I would have NEVER thought of on my own. Thanks Reddit!

And with that, let’s move onto one of my all-time favorite advanced SEO techniques.

3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)

Last year I get an email out of the blue:

emils email

Turns out Emil used The Skyscraper Technique to achieve these impressive results.

Not only that, but Emil wanted to share his great content with the Backlinko community.

That’s when I had an idea:

Instead of writing a new post for Emil’s case study, why don’t I add it to an existing post?

So that’s what I did.

Specifically, I added Emil’s case study to this old post:

white hat seo case study

(I also updated the images and added some new tips)

The final result?

A new and improved version of the post:

White Hat SEO post improved

To make sure the new post got the attention it deserved, I re-promoted it by sending an email to the Backlinko community:

newsletter email

I also shared it on social media:

New post share Tweet

The result?

A 111.37% increase in organic traffic to that page.

organic traffic increase

(In case you’re wondering, no, this wasn’t a fluke. I’ve used “The Content Relaunch” several times since then, and it’s worked GREAT)

Pretty cool, right?

4. Copy Adwords Ads to Make Killer Title and Description Tags

It’s no secret that compelling title and description tags get more clicks in the SERPS.

(And like I mentioned earlier, more organic clicks=higher Google rankings).

Question is: How do you know what people want to click on?

That’s easy: look at that keyword’s Adwords ads.

You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.

Split tests to maximize clicks.

And you can use copy from these ads to turn your title and description tags into click magnets.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:

Adwords Ads

Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:

  • BPA-free
  • Keep you hydrated
  • Durable
  • Reusable

Here’s how your title and description tags might look:

yoast title and description tag

As you can see, these tags include words that are proven to generate clicks. So when you include these terms in your meta tags, you’ll likely get more clicks.

And if you want to boost your CTR even more, check out this video case study:

[Note: This is an advanced SEO strategy. So if you’re new to search engine optimization, feel free to skip this tip].

Broken link building has it all…

Scalable.

White hat.

Powerful.

There’s only one problem: finding broken links is a HUGE pain.

That is, unless you know about a little-known wrinkle in Wikipedia’s editing system.

You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.

Instead, they add a footnote next to the link that says “dead link”:

wikipedia dead link

This footnote gives other editors a chance to confirm that the link is actually dead before removing it.

And that simple footnote makes finding broken links dead simple.

Here’s how:

First, use this simple search string:

site:wikipedia.org [keyword] + “dead link”

For example, if you were in the investing space you’d search for something like this:

google search string

Next, visit a page in the search results that’s relevant to your site:

wikipedia entry in google

Hit ctrl + f and search for “dead link”:

browser search ctrl f

Your browser will jump to any dead links in the references section:

wikipedia dead link 2

Pro Tip: Wikipedia actually has a list of articles with dead links. This makes finding dead links in Wikipedia even easier.

wikipedia dead links page

OK. So once you’ve found a dead link, now what?

Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.

But that would only land you a single link (and a nofollow link at that).

Instead, I recommend tapping into The Moving Man Method.

This post will show you everything you need to know:

backlinko blog post

Now for our next SEO technique…

6. Steal Your Competitors Best Keywords

There are two ways to find keywords to optimize your content around.

Enter random keywords into a tool.

OR

Find the exact keywords that your competitors already rank for.

Both approaches can work. That said, I tend to more luck simply stealing my competitor’s best keywords.

Here’s how:

First, find a competing site that’s already ranking well in Google. That way, you’re reverse engineering sites that already know what they’re doing.

For example, in my case, a site like QuickSprout is one that a) writes about the same topics that I do and b) is doing really well in terms of SEO.

quicksprout

Next, pop the site’s homepage into a tool like SEMRush or Spyfu.

semrush search

And you’ll get a list of keywords that they already rank for.

keyword_rankings

Of course, many of these keywords won’t make sense for your business. For example, they may target keywords that your customers don’t search for. Or maybe they’re ranking for ultra competitive keywords that you have no shot of ranking for.

That’s why you want to focus on the keywords that a) your target customer searches for in Google and B) you could create awesome content around.

Speaking of awesome content, our next technique shows you exactly how to do just that.

7. Optimize Your Content to Maximize “Shareability”

Let’s face it: Most content online isn’t worth sharing.

And without shares (especially backlinks), you’re not going to rank in Google.

Fortunately, taking your content from “zero” to “hero” isn’t that hard.

For example, this post of mine about link building has done really well.

link building guide

How well? It’s generated over 470,000 visits from social media, forums, blogs and search engines:

total pageviews

(I should point out that the guide’s design and promotion contributed to its success. But it all started with how the content itself was organized. As you probably know, when it comes to SEO, quality content is the foundation)

Specifically, my post follows the actionable tips from this infographic:

viral content infographic

Now:

There’s A LOT to digest from this infographic. So let me highlight two tips that have worked best for me in 2018.

First, I use short URLs in almost every blog post.

For example the URL for this post you’re reading is simply: backlinko.com/seo-techniques.

Why?

Short URLs tend to get more clicks. And more clicks=higher rankings (thanks to Google Rankbrain).

Next, I put social share buttons prominently on the page.

You’ve probably noticed that little floating sidebar on the left hand side of this page.

Side of page floating social sidebar

From lots of testing, I’ve found that these icons SIGNIFICANTLY increase the amount of Facebook likes and Tweets that my posts receive.

Now, to be clear: Google probably doesn’t use social signals as a ranking factor.

google social signals SEO

(At least not directly)

That said, social shares can bring you more traffic. And some of those people might link to you, which CAN help your rankings.

And now that your content is optimized for shares, you want to make sure your page’s on-page SEO is good to go.

And that’s what our next tip is all about: an on-page SEO technique that’s easy… and can help your site’s rankings.

With all the talk about Hummingbirds and Penguins it’s easy to forget about an important Google algorithm update called Hilltop.

hilltop algorithm entry in wikipedia

Despite being over ten years old, Hilltop still plays a role in today’s search engine landscape.

Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a “hub” of information.

So: How does Google know which pages are hubs?

It’s simple: Hubs are determined by the quality and relevancy of that page’s outbound links.

This makes total sense if you think about it…

The pages you link out to tend to reflect the topic of your web page.

And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.

In fact, a recent industry study found a correlation between outbound links and Google rankings.

outbound link study

(As a bonus outbound links are better for user experience too. After all, contextual links help users find content that can help them learn more about the topics you discuss in your article).

Bottom line:

Link to at least 3 quality, relevant resources in every piece of content that you publish.

This will show Google that your page is a Hilltop Hub.

That said, external links are just ONE of many on-page SEO signals that Google looks at. For a comprehensive list, I recommend watching this video:

I’m not sure how else to say this: If you’re on page 2 or 3 of Google’s search results…you might as well be on page 58.

(And yes, even quality content can get stuck on the 2nd page if it’s not well optimized for search engines).

So how can you give those pages a boost so they hit the first page?

Use this powerful SEO technique: throw some internal links their way!

send pagerank internal links

Here’s the 3-step process:

Step #1: Use Google Search Console to find keywords where you rank on the 2nd or 3rd page.

To find them, login to the new Google Search Console and head over to the Performance Report:

GSC performance report

Make sure to hit “Average position”. That way you’ll see the average ranking for each keyword.

Click average position

Then, sort the results by “Position”:

Sort by position

Next, look for keywords with an average position of 11-30.

If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume.

For example, this page from Backlinko is ranking #12 for the keyword “SEO checklist”.

Even though I’m on the second page, I still get 24 clicks and 2,792 impressions per month for that keyword:

keyword in google webmaster tools

Sure enough, according to the Ahrefs, that keyword gets 1.8k monthly searches with a suggested bid of $12.

SEO checklist search volume

That means that it’s worth my time to push this keyword to page 1.

Step #2: Identify authoritative pages on your site.

You can easily find the pages on your site with the most juice to pass around using an SEO tool called Ahrefs.

Just enter your homepage URL into the tool and click “Search”:

Ahrefs search

Then click on “Best By Links” in the left-hand sidebar:

Best by links

That will show you the most authoritative pages on your site:

Best pages by links list

Step #3: Go to those landing pages and add internal links.

Finally, add internal links from those authoritative pages to the landing page that needs a boost.

Internal link

10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%

When someone sees an email pop into their inbox, two questions enter their mind:

“Who is this person?” and “What do they want?”

The faster you answer these questions in your outreach emails, the better your response rate will be.

But how can you do that?

It’s easy: Use the word “because” early in your email.

Believe it or not, the word “because” has surprisingly powerful effects on human psychology.

Research by Dr. Ellen Langer of Harvard University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them.

Stranger research

When the stranger asked: “Can I use the copy machine before you?”, only 61% people said “yes”.

But when the stranger asked: “Can I use the copy machine before you because I’m in a rush?”, 89% said yes.

(That’s a 45% increase!)

Why such a huge difference?

It turns out that the word “because” makes a request — ANY request — seem more legitimate.

In the world of outreach, legit messages get better responses.

(Just look at all those lame guest post pitches that flood your inbox. If they actually took the time to look legit, they’d perform a lot better)

Here’s an example blogger outreach pitch that leverages the word “because” early on:

example outreach email

The person receiving that message knows why I’m emailing them after two seconds of reading.

But more importantly, the word “because” cements my reason for reaching out as more legit.

11. Write Mini Blog Posts for YouTube Descriptions

I don’t need to tell you that YouTube video results are dominating Google’s first page.

And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.

Here’s the best part:

There’s a dead-simple technique that can get your YouTube videos to rank for competitive keywords in both YouTube and Google?

Well there is: write 200+ word video descriptions.

When most people upload a video to YouTube, they mindlessly toss a few words into the description box:

youtube description

That’s a HUGE mistake.

Remember that Google can’t watch or listen to your video content.

Instead, they rely on your video’s text-based title and description to determine what your video is about.

And this extra text content can help you rank for your target keywords.

For example, I recently published this video that outlines a handful of DIY search engine optimization strategies:

And here’s the description for that video:

youtube video description

As you can see, that’s a high-quality, 200-word description (you may have also noticed that it contains my target keyword, “DIY SEO”, several times).

And this description is one reason that my video rocketed to the first page of YouTube for my target keyword:

first page rankings

If you want to learn more about YouTube SEO, check out this step-by-step guide.

12. Optimize Content For “Semantic SEO”

A few years ago, Google rolled out an all-new search algorithm called Hummingbird.

Google Hummingbird Wiki

Before Hummingbird, Google only analyzed the individual keywords on your page.

But thanks to this new algorithm, Google could now understand the TOPIC of your page.

(By the way, the ability for search engines to understand topics and rank search results accordingly is called: “Semantic Search”)

The question is:

How can you optimize your content for Semantic Search?

Here’s the step-by-step process:

First, optimize your page around your target keyword just like you normally would.

Then, cover subtopics related to your target keyword. That way, Google can fully understand the topic of your page (not just your keyword).

For example, this page on my site is a list of 200 Google ranking factors:

google ranking factors post

Because I cover subtopics (like Google penalties and site-level factors), Google knows what my content is about.

And because Google can fully understand my content’s topic, it ranks this single page for over 2,400 keywords (according to SEMRush):

number of ranking keywords

You can easily find related subtopics using a tool called LSIGraph:

lsigraph homepage

This tool shows you subtopics (and terms) that are related to the keyword you typed into it. And when you use cover these subtopics in your content, it’ll be optimized for Semantic Search.

13. Embed Long Tail Keywords In Title Tags

Here’s the deal:

If you only include one keyword in your title tag you’re leaving A LOT of search engine traffic on the table (And no, I’m not talking about keyword stuffing).

I’ll explain: I recently published a post called “White Hat SEO Case Study: How To Get a #1 Ranking“.

My target keyword for that post was, “white hat SEO”.

So I included the keyword “white hat SEO” in the post’s title.

But I didn’t stop there…

I realized that the keyword “SEO case study” also got a decent amount of searches every month:

SEO case study search volume

So I decided to embed that long tail keyword into the blog post title:

Long tail keyword embed

And I hit the #5 for “SEO case study” in a few short weeks.

As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”.

Because of that, I got traffic almost instantly from the keyword “SEO case study”.

And as that page has accumulated links, it’s made its way onto the first page for “white hat SEO” as well.

white hat SEO SERPs

If I had only optimized for “white hat SEO”, I wouldn’t have received ANY traffic until I hit the first page for that term.

Fortunately, my embedded long tail keyword “SEO case study” hooked me up with traffic right away.

Bottom line:

Find long tails that you can embed into your titles.

You’ll get search engine traffic faster… and eventually rank the page for more than one term.

14. Hack Wikipedia for Keyword and Topic Ideas

Want to find untapped keywords that your competition doesn’t know about?

Then stop using the Google Keyword Planner and use this SEO technique instead.

Sure, The Keyword Planner is nice for monthly search volume info…but it’s HORRIBLE at generating new keyword ideas.

Why?

Well, the Keyword Planner only gives you VERY close variations of the keywords of your seed keywords.

So if you enter a seed keyword like “weight loss”, it will spit out VERY similar keywords, like this:

If you want to find keywords that are closely related to your seed keyword — but not straight-up variations — you need a human mind.

Or better yet, the thousands of human minds that contribute to Wikipedia.

Here’s how:

Head over to Wikipedia and enter a keyword (I’m going to use the keyword “insurance” in this example):

wikipedia search

Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.

These sections are… The “Contents” box:

wikipedia table of contents

Callouts and sidebars:

wikipedia sidebar

Internal links:

wikipedia internal links

And “See Also” sections:

see also

You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry.

If you want to find even more keyword ideas, click on an internal link.

Then simply follow the same process for that Wikipedia entry.

Rinse and repeat.

15. Use “Best of” Lists to Find Awesome Link Building Opportunities

This is one of my favorite SEO tips of all time.

If you do a lot of link building, you know that a list of high-quality, niche-relevant blogs is like money in the bank.

What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts.

“Best of” blog posts are simply hand curated lists of the best blogs in a specific industry.

How can you find these “best of” blog posts?

Use these search strings:

  • “[keyword] blogs to follow”
  • “best [keyword] posts 2018”
  • “top [keyword] blogs to follow” + “2018”

For example, I just did a quick search for “fitness blogs to follow”:

google search

I found this list of 25 awesome blogs in the fitness space after about ten seconds of searching:

blogs to follow list

These 25 blogs are PERFECT places to reach out to the next time you want to promote a piece of content or build a long-term relationship.

16. Publish Content With At Least 1,800 Words

There’s no denying it: longer content CRUSHES short 300-word blog posts.

In fact, our study of 1 million Google search results found that the average word count of a first page Google results was 1,890 words.

02_Content Total Word Count_line

(Are long pieces of content mobile friendly? According to our data, yes. Longer content also performs great for mobile searches).

Why do long posts work? First off, long posts show Google that you’re providing in-depth information for searchers.

But that’s not all:

In-depth content flips an important emotional switch that pushes people to share online content: awe.

University of Pennsylvania’s Dr. Jonah Berger found that content that elicited awe made people 30% more likely to share it.

As you may expect, it’s REALLY hard to trigger a feeling of awe from a 350-word article…

…but in-depth pieces work like a charm.

Here’s an SEO mistake I see A LOT of people make:

Let’s say you have two links pointing to a page on your site… and both of those links are on same page.

Which anchor text does Google pay attention to? The first one? The second one? Both?

According to the First Link Priority Rule, only the first link.

Why is this important?

Let’s say you have a navigation bar on your site, like this:

example nav menu

Because your navigation is at the top of the page, Google sees those links first.

Here’s where things get tricky:

Let’s say that you drop a link to your “Recipe Index” page in a blog post.

And that link has the anchor text: “healthy recipes”.

example anchor text

Unfortunately, the “healthy recipes” anchor text is ignored by Big G.

Google only counts the anchor text it saw first: “Recipe Index”.

first_link_v1-01

Important Takeaway:

Use keyword-rich anchors in your site’s navigation.

As you just learned, the keyword-rich internal links below them don’t count.

18. Create Your Own Keywords

This is one of the best pieces of SEO advice you’re ever going to hear:

You always rank #1 for keywords that you create.

What am I talking about?

When you create something truly original — like a brand, product, or a step-by-step system — you’re the only person optimizing for that term.

(After all, you made it up)

And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword.

Let me show you an example:

A while back I published a post called: Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days.

Skyscraper technique post

Now I could have optimized my post around a keyword like: “link building strategy”.

Instead, I decided to create my own keyword: “The Skyscraper Technique“.

Today, I get a steady stream of organic traffic from people searching for that keyword that I created.

google trends

How can you do the same thing?

The next time that you write about a technique that you created — whether it’s a diet tip, productivity hack or system for growing tomatoes — name it.

If you’ve been in the SEO game for a while you know that a keyword tool is only as good as the seed keywords you put into it.

In other words:

If you use the same seed keywords as your competition, you’re going to see the same keywords they do.

Fortunately, there’s a little-known tool that helps you get around this problem: SeedKeywords.com.

Seedkeywords.com

Here’s how to use it:

First, head over to Seed Keywords and create a scenario.

(A scenario is what someone would use to find your business online).

Seedkeywords create scenario

Hit “create my scenario” and you’ll get a special link.

Seedkeywords link

Send this link to friends, family and target customers to see what keywords they would use:

Seedkeywords link clicked

And you’ll get a list of outside-the-box seed keywords that you can pop into the Google Keyword Planner.

Now it’s time for our next actionable SEO technique…

20. Find Niche-Specific Link Building Opportunities Using Flippa

There’s no doubt about it:

Google is putting more and more weight on the relevancy of the links pointing to your site.

But where can you find link building opportunities that are specific to your niche? Flippa.com.

flippa homepage

Flippa is like eBay for websites.

And it’s one of the best places on the web to find untapped link building opportunities.

Why?

Because people that sell their site on Flippa give away every detail about how they built their site.

That means they’ll often show you their keywords, content marketing strategy, (and of course) link sources.

It’s like a downloadable content marketing plan.

Here’s how to do it:

Head over to Flippa and click on Websites –>All:

flippa websites

Next, enter a keyword that describes your site’s broad niche (I’m going to use travel in this example).

flippa search

You also want to set the monthly users to at least 500 per month.

monthly users

Here’s a good one:

search results

The owner of this site actually gives a list of places where he landed editorial links:

editorial link list

Not only does he show you where he got his links from…but HOW he was able to get them:

PR sentence

(Many Flippa sellers are just as forthcoming)

Now you know that they acquired those quality links using PR.

That means you have a list of journalists that are open to covering sites in the travel space.

Can you say jackpot?

21. Use The Google Search Console to Get More (Targeted) Traffic

The Google Search Console is one of the best SEO tools on the market.

Unlike most SEO software on the market, the data you get Google Search Console comes straight from Google.

That said, there are A LOT of features inside of the software… most of which you won’t need.

So let me show you how to quickly snag more traffic using data you have sitting inside your account right now.

First, login and click on “Search Analytics” in the sidebar:

Google search console

Next, look for keywords (GSC calls these “queries”) that you already rank for. In other words, keywords that bring you the most impressions:

GSC impressions

Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.

You just need to boost your rankings for that keyword.

For example, I get A TON of impressions but very few clicks for this keyword (sorry, I can’t reveal the keyword. It’s a good one 🙂 ).

GSC keyword

So how can you get your site to rank higher for that keyword?

Here are a few tips:

  • Improve your Click-Through-Rate. Google searchers probably aren’t clicking on your result as often as the other sites in the first page.
  • Add More Content. Like I mentioned earlier, longer content=higher Google rankings.
  • Include visual multimedia. Try creating content with multimedia (like images and video). This type of content tends to rank better than content that’s 100% text.
  • Build links. Yup, backlinks are still super important. In general, more high-quality links will result in higher rankings.

BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”

Now you may have read that “guest posting is dead”.

Well, like most “X is dead” posts, most of those are nothing but clickbait.

That said, Google HAS cracked down on shady guest posting.

guest posting SEO

So if you’re blasting out a million crappy guest posts to any site that’ll accept them, you might be putting your site at risk of a Google penalty.

Instead, you want to guest post on sites that:

  • Have a strict editorial process (in other words, they don’t publish garbage)
  • Are closely related to your niche (have a site about dog training? Don’t publish on fitness blogs)

That said, even if you publish on quality sites, your links from guest posts can get devalued.

Why?

Because they appear in an “author bio” box.

author bio box

Google has devalued links that appear in author bio boxes.

And that’s where “The Upside Down Guest Post” comes into play. Instead of having a link in your author bio, you link to your site from within the body of the article.

Here’s an example from a guest post I published a while back:

link inside content

See how that link looks like any other normal link (because it is)? Well, that link is going to be significantly more powerful than a link embedded in an author bio.

(By the way, that’s why this is called “The Upside Down Guest Post”. Instead of having your link at the end of the post, you flip the post “Upside Down” and add your backlink in the body of the post).

Of course, you don’t want to abuse this. The link to your site should always make sense for the post and not be forced in there.

But if you can swing it, these links can be worth their weight in gold.

BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide

If you’re new to SEO, or just want a refresher on how it all works, then this section of today’s post is for you. It’s a fast-moving SEO tutorial.

In it, I’m going to quickly blast through everything you need to know about search engine optimization (from internal links to social networks), step-by-step.

Let’s dive in.

Step #1: First, let’s answer the most basic question: “What is SEO?”

In plain English:

Search engine optimization (SEO) is a way to get more traffic from search engines.

That’s it. Yes, there’s a lot to SEO, including technical SEO, XML sitemaps, indexing, backlinks and more.

But at the end of the day, the goal is to rank high in Google so that you get more traffic. With that out of the way, let’s move onto the next step: putting the first step of SEO into practice.

Step #2: Keyword research

Everything in SEO starts with keyword research.

Keywords are simply search queries that people type into Google.

Needless to say, you want to optimize your site around terms that people search for in Google. And not just people, but customers.

There’s A LOT to keyword research. So if you want to learn more, I recommend reading through this guide:

keyword research guide

In it, I’ll show you how to find keywords that get searched for… and aren’t super competitive.

Step #3: Write and optimize your website content

OK so you’ve found a keyword. Awesome.

Now it’s time to create a piece of quality content around that keyword.

Here are 7 things you can do to make your content SEO-friendly:

  1. Add internal links to other pages on your site (make sure to use anchor text here)
  2. Throw in 2-5 external links to other authority websites
  3. Use lots of images, videos and other multimedia
  4. Write actionable, unique content that people can’t find anywhere else
  5. Include your target keyword (and variations) a handful of times…without keyword stuffing
  6. Make sure to add your target keyword to your title tag and in the first 100 words of your content
  7. Double check that you don’t have duplicate content (a few quotes from other sources is totally fine. But you want your content to be as unique as possible)

I recommend implementing these 7 tips for all of your blog posts.

Now, those are the basics. This infographic will walk you through some more advanced content optimization techniques for higher search engine rankings.

Backlinko Content Optimization infographic

Unfortunately, simply publishing a bunch of blog posts isn’t enough. To rank in Google, you need to build links to your content.

Which leads up to our last step…

Step #4: Link building (and content promotion)

Make no mistake:

Link building is still an incredibly important part of SEO. Without links, it’s simply impossible to rank.

With that, I’m going to outline a few principles that I’ve learned about link building over the last 8 years:

  1. Link quality >>> link quantity. So focus on links from authority sites in your niche.
  2. Black hat SEO doesn’t work long-term. It’s your call of course. But in my mind, it’s not worth it.
  3. Instead, focus on white hat link building strategies like The Skyscraper Technique.
  4. Your content has to be amazing for people to link to it. Not good. Not “quality”. AMAZING.
  5. Getting links with your keyword in the anchor text helps A LOT. But if your anchor text is over-optimized, you might get penalized.
  6. Focus on link building strategies that don’t scale (yes, you read that right). Scale usually equals spam.
  7. Don’t forget to promote your content on social media sites, like Pinterest and Facebook.

So yeah, I hope this little SEO tutorial helped you learn or brush up on the basics.

BONUS #3: Use Expert Roundups to Generate Links and Social Shares on Autopilot

You may have seen Expert Roundups — blog posts that collect insights from a group of experts — blowing up around the web.

For example, here are some recent roundups from several different industries that have done really well:

expert roundup example 1

(Web development niche: 580 shares)

expert roundup example 2

(Singing niche: 765 shares)

expert roundup example 3

(Socializing niche: 911 shares)

You get the idea 🙂

Here’s why expert roundups are crushing it right now:

Expert roundups are one of the few pieces of content that have built-in promotion.

Think about it:

The experts that you feature in your roundup will naturally want to share your content with their audience.

Which means that — if you get influential people to contribute — you’ll get boatloads of traffic and social shares minutes after you hit “publish”.

Here’s how you can do the same thing:

Step #1:

Collect the top blogs and websites in your niche (you can find them using SEO Technique #14 from this post:”Use Best of Lists to Find Awesome Link Targets”).

Collect their name, blog, social media and contact information in a spreadsheet:

outreach list for roundup post

Step # 2:

Come up with a topic in your niche that a group experts could shed some light on.

Pro Tip:

A topic that your target audience struggles with is ideal.

For example, in the automotive space there’s a lot of confusion about how to find the right car.

google number of results

Hundreds of factors — from price to safety to resale value — go into buying a new car.

That’s a topic where a group of experts could add a ton of value.

Step #3:

Email the experts on your list.

Remember that the experts you reach out to are probably busy. So make sure that you make it EXTREMELY easy for them to respond.

Here’s an email template that would work well in our car Expert Roundup example:

expert roundup outreach email example

Step #4:

Publish the roundup and email your contributors to let them know that it’s live:

expert followup

And watch the social shares and links roll in 🙂

Here’s The Next Step…

Now I want to turn it over to you:

Which of the 21 SEO techniques from today’s post are you going to try first?

Are you going to start publishing longer content?

Or maybe you want to optimize your site for Google RankBrain.

Either way, let me know by leaving a comment below right now.

1110 Comments

  1. Wow, great post Brian! Insanely detailed. I already grabbed a couple of these and shot them over to my assistant to hammer through this week.

    Always top notch stuff man!

    – Trevor

    1. Hey Trevor,

      Just to add a bonus one that saw my website mentions increase HUGE

      HARO (Help A Reporter Out) <——— Brian mentioned this one before too just to be fare.

      Don't just pass this one up: use it big time.

      I took the time to respond to niche focused questions and was shocked in over 2 months to see 3 new backlinks.

      I know that isn't a ton. But, it's an awesome start to get them rolling and to build a relationship hopefully (fingers crossed) with these people.

      Just to add: If you do the totally free version of HARO it is awesome. I decided to pay for it, but found that the free fits me PERFECT.

      Thanks,

      Chris Pontine

    2. It’s funny, I’ve been using some of these techniques off and on for a bit now.

      Like checking out copy you know has already performed well in some of your content.

      Keep delivering the goodies Brian.

  2. Really smart and informative guide… I love how these are all “real world” tips that anyone can take action on.

    Normally SEO advice is meaningless to the masses because people think “oh I don’t have 10,000 twitter followers to get my infographic viral” but these tips pretty much anyone can put into action.

    Thanks!

    1. I put over 15 hours working on this post so I’m happy to hear that you got so much takeaway value from it, Brandon.

      Most of that time was making sure each technique was insanely practical so that people could
      actually use the techniques to get more search engine traffic.

    1. Thanks for that, Karl 🙂

      When you think about SEO non-stop ideas like these tend to crop up as I go about my day. I guess that’s the upside of being obsessive 😀

    1. I hear you, Usama.

      Here’s the thing about niches that are hard to build links in:

      It’s hard for your competitors too. That means that you don’t need that many links to rank!
      Even a handful of authoritative links is usually enough to blow by the competition in weird/obscure niches.

    1. Happy to hear that you’re going to put the techniques into practice, Matt. Definitely keep me posted with how that broken link building tip works out for you.

    1. I try, Jon 🙂

      But seriously, I appreciate your kind words. A lot of work goes into posts like these so it’s great to see that all that time in front of my laptop was worth it.

  3. Hi Brian,

    I can’t wait to try some of your ideas in the list starting today. Like I tweeted earlier, “you just took us back to school”. I knew about Alltop but just ignored it (or maybe I was being lazy).

    I am going to set this page as the background image for my computer to remind me of the proper way to build links.

    Cheers,

    1. “I am going to set this page as the background image for my computer to remind me of the proper way to build links”…Best. Comment. Ever.

      Thanks Puya 🙂

  4. Blimey Brian, I think this is your best post ever! Gonna be coming back and going through each tip one by one!

    I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!

    Anyway, thanks man for all these insights. I’ve been scratching my head recently trying to think of white hat ways I can defeat the black hatters in my new niche and this has given me so many ideas!

    1. You know you’re doing something right when someone says “Blimey”.

      Anyway, happy to have helped you find some white hat strategies you can use to beat up on the competition.
      Keep me posted on how adding “because” and the Wikipedia BLB technique works out for you, Richard.

  5. Once again you overdelivered Brian. Awesome actionable tips with many of them being real eye opener and actually very easy to implement.
    Thanks a lot for spending the time to bring all those together.

    1. Thanks for your comment, Eric. Really glad to hear that you found some practical tips from the post (that’s exactly what I aimed to do with this one).

  6. This list is great, thank you so much for posting!
    Not only are the tactics creative and unique, but you did an excellent job outlining each with step by step instructions, including great visuals, and providing concrete examples on how to implement the linking tactic. My favorite is probably the Flippa tactic. Amazing for pulling information on how other webmasters were able to acquire links, etc. Thanks again!

    1. My pleasure, Andrew 🙂

      You’re right: the Flippa technique is solid gold. You’d be surprised the kind of business insights
      people share when they’re desperate to sell their site.

    1. Great point, Salmaan.

      Of the thousands of people that read a post like this, (unfortunately) very few people will actually put it into action like Richard did with my Skyscraper Technique post.

      That’s why I make the techniques as easy to follow as possible. That way, there’s no excuse NOT to try them.

      1. Totally agree with you on this one. It is a common trait I guess. Tim Ferris said he had disclosed everything about how he got to where he is right now and anyone who wants to be at his place just need to read and follow but hardly anyone practices it but lets not bitter the mood with these thoughts 🙂

        Appreciate your effort in putting up the post, keep it up! (Y)

  7. Brian,
    You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

    1. I swear that this grand slam didn’t require any PEDs (unless you count a few gallons of coffee).

      Thanks for sharing, Richard.

  8. I wait with bated breath for your always totally awesome linkbuilding posts, Brian. You do indeed deliver the goods. I’m forever your evangelizer. Now off to Tweet and share.

  9. Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.

    1. That’s very true, Tariehk. At some level the more work you put into your site the more traffic you’ll get.

      And in the SEO space, a lot of that work comes from testing different strategies to see what works (and then scaling them).

  10. Rocking as always. I am also big fan of Alltop which is really great resource to discover engaging keywords and topics, but reverse engineering for the links saturated on page 3-6 is sounds new & interesting. will definitely go for this in coming week.

    1. Thanks Rajesh. Let me know how reverse engineering those inner pages work out. You’ll have to sift through some junk results, but there are some real gems in there as well.

  11. I normally don’t comment on blog posts but I just could not help my self because this was some awesome stuff. Brian you have just found yourself a new reader. Keep it up!

  12. Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again.

  13. Another amazing post, Brian. Whenever I get your emails, I always stop what I’m doing to read them. I especially love that you cited actual studies to back up your points. Putting these to work soon!

    1. Thanks Mike! I’m happy to hear that citing studies helped make the post better. I might have to do that more often 🙂

  14. Awesome post Brian! Hands down…sometimes I wonder how do you get so much link building ideas.

    We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂

    Look forward see what you pick up next from your idea box 🙂

    1. Thanks Sourav.

      That’s a good suggestion. I honestly come up with most of my link building strategies by testing a million different things. And I report what works well with the Backlinko community 🙂

  15. Especially like the Expert Roundup tip, I bet that could work VERY well and probably in every niche out there.

    I like it so much that I’ll probably make it a part of the SEO services that I offer.

    1. Glad to hear you liked that one, Dennis.

      I love the idea to offer that as a service. It’s also good for clients because it establishes relationships
      really, really quickly with other people in their industry. So it’s not just for links (although you’ll get a lot of those too).

      If you haven’t already, I recommend checking out Richard’s
      Expert Roundup which went really well:
      https://www.clambr.com/link-building-tools/

      1. As a matter of fact I just forwarded it to one of my VA’s to source the top websites, blogs, etc in my niche and let him contact them to see how much time it will require, I’m really at the low end cost/budget wise so I have to do it through cheap VA’s.

        Just curious, when you do it for clients do they create an email for you that you can mail from their name or do you mail from out your own company?

        Will definitely check out that other post, thanks!

        1. Sounds good, Dennis.

          Good question. I usually get an email set up from their email address (ie. brian@company.com). I’ve found that the response
          rate from that is much better vs. using my agency’s email.

    1. Thanks Jeff. I really appreciate that. I tried to make the steps crystal clear so that people could use all of the techniques.

    1. Thanks for dropping by, Ken. As someone I respect a lot in the SEO space, it’s great to hear that you enjoyed reading the post.

  16. I’m pretty sure this is one of the best posts I’ve read in a while. No BS – straight to the point.
    To add on to your flippa idea, look at the domain-only section. Chances are when a domain is for sale, or after it has sold, file structures have changes, pages have died. Great chance to do some broken link building 🙂

    1. That’s what I’m talking about, Marc! GREAT creative approach for finding broken links.

      Gotta give that a shot tomorrow morning 🙂

  17. “Goldmine”! I’m excited to experiment with all of them for sure. This is easily one of my best read posts so far. Thanks a lot 🙂

  18. Read…picked up jaw from the floor…read again…shook my head and smiled…bookmarked and now reading again! Brian, you’re by far the best SEO guy on the planet and a nice decent bloke as well. I love these gems you post every so often and looking forward to your next online course.

    1. Thanks for your awesome comment!

      I really enjoy putting these thorough guides together. I’d publish more often, but they take A LOT of time. Thanks again for your support Dean 🙂

  19. Holy crap you’re a legend Brian.. You’re the only SEO who consistently spits out great stuff.

    Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.

    1. GREAT tip, Christian.

      I for some reason never thought to use scoop.it for that kind of outreach (just content promo). But it makes perfect sense. And because scoop.it is probably a bit more lively than Delicious these days I imagine it works even better.

  20. Blown. Away. Ridiculous. Fantastic. As always:)
    Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)

    1. Thanks Shabbir!

      Good point about Delicious. As another Backlinko reader Christian Sculthorp pointed out in the comments you can use scoop.it the same exact way. And you may have more success there because it’s probably more active than Delicious right now. SEO is still a lot of pestering, but GOOD SEOs pester people that want to be pestered 🙂

  21. So Brian, regarding #16 does that mean that you can never send an inner post link to a main page that’s located on your main nav bar?? I mean it will never count? But those main pages needs the most links…

    1. Good question, Yoav.

      That second link will still help you because it will pass extra PR to that page. But in terms of anchor text, most of the experiments I’ve seen show that the second link’s anchor text probably doesn’t help. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.

  22. Brian

    Incredible post. You are one of the ONLY guys out there who publishes advanced techniques that are actionable. You deserve every bit of success you get.

    Joe

  23. You basically had me hooked after you mentioned the Wikipedia dead link technique. The idea of finding dead links and reaching out to the websites that’ve linked there is actually one of the best ideas I’ve heard in a long time. I’ve bookmarked this page for future reference. Thanks.

    1. Ted, glad I could hook you up with a new strategy. Let me know how the Wikipedia dead link strategy works out for you.

  24. I like that Brian.
    Only improvement I can see if point 14 to find top list of blogs. I’d use a query like:
    inurl:best*fitness*blog*2012
    intitle:best +fitness blogs
    intitle:best ~fitness blogs
    I’ll have to try the flippa one ASAP. I had no idea you could do that. Love the wikipedia one too.

  25. These are the best ideas I’ve ever heard. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.Your SEO techniques are unique and your effort to write all these information here is amazing! I have a final exam tomorrow, but I read all of the techniques “because” these are simply what we want to hear.

    1. I know these kind of techniques “because” I think about SEO and marketing all day long 🙂

      So when I go to a site like Flippa, I think: “How can I get a link from this?”.

      Thanks for your comment Jackson. I appreciate it.

  26. Brian, you’re a beast. Your content makes me feel like an infant, but motivates me to do better with my own! – thanks for this awesome resource, and of course, your hard work. Bookmarked.

    – Gotch

  27. Darn it. More work that will produce great results. Bang goes my evenings. I’m bookmarking this but I ain’t sharing it. Don’t want too many to know even if loads of your followers already do. Great thinking and creativity and thanks for sharing for free Brian.

    1. My pleasure, John. No worries about not sharing it. It’s more important to me that you got some value out of the post. Let me know if you have any questions about one of the strategies.

  28. Brian,
    this article is amazing as always.
    I especially like the part about using Adwords Ads for title and description tags – it`s very simple yet genius idea, thank you.
    I would love to read any on page optimization related articles, could you recommend something really useful?
    (I read everything from your and quicksprout blog=))

    1. Thanks Viktor.

      I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo

  29. Great stuff Brian
    I shared it earlier after a quick read through, and have now given it my full attention with a nice pint of real ale 🙂

    There’s so much to action in here – but my favourite tip is naming a unique technique or strategy you come up with. If you then build up your online brand, as your site gets more popular you could potentially rank for quite a few if these self- invented keywords.
    I’d say ‘keep up the good work’ – but as you so obviously are I’ll simply say ‘thank you’.
    Cheers mate!
    Loz

    1. Hey Loz,

      Thanks for sharing and happy to hear that my post pairs well with a pint 🙂

      Glad you liked that one. It’s one that’s a bit more on the hit or miss side of things, but when it works, it’s awesome. The name also helps the technique (and by proxy you), more memorable in general.

      Thanks again for your comment, Loz.

  30. Love this Brian… You never disappoint! I have had some amazing results using your skyscraper technique so will be definitely taking a closer look at some of these ideas. Keep up the great work mate.

    1. Aaaon, glad you found the post helpful. But I’m even more pleased to hear that The Skyscraper Technique has worked out so well for you 🙂

  31. Hi Brian,thanks for amazing seo techniques :))))
    I have an authority site in Mens Health niche about 100 pages.These Pages have no obls.How is the best way to optimised on page seo this content?Have to begin give some outbound links from each page,or the best practise is to concetrate to specific pages that send links for ranking?….thank you

    1. My pleasure, Dimitris.

      I’d actually just follow this on-page SEO guide for your mens health site:
      https://backlinko.com/on-page-seo

      I’d just link out where it makes sense from a user’s point of view. Look for 2-3 resources that would help make the article better and link out to those.

  32. Brian this post is amazing!

    Seriously man, I appreciate you spending extra time crafting your posts and making them truly valuable for readers like me 🙂

    So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.

    Hope you’re enjoying your week man.

    Josh May

    1. My pleasure, Josh. It’s nice to hear that all the extra work that goes into these posts makes them more actionable and valuable.
      Thanks again for your comment man. Have an awesome weekend.

  33. Hi Brian,
    You’re living GOD of SEO. What you’re sharing is gold stuff. This is one of the best if not the best ever seo techniques that i read in a very long time. I follow a lot of authority seo bloggers but you provide a list these techniques that is new to me.

    The one about wikipidea is high on the list of to do. Also, i have a question here. How many add inner pages that we should add in a post so as not to harm our ranking? Does google take into the account of linking of inner pages of our post when they decide to rank our page?

    1. Thanks Jeff! Really glad to hear that you got so much value out of the post.

      I usually add around 2-3 links to internal links per post, depending on a) the length of the post and b) what makes sense for that article. Just like with outbound links, internal links (probably) give clues to Google about a page’s relevancy.

  34. Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often get torn between search engines and usability when it comes to the main navigation bar. And, I’ve never known what the heck to do about the “Home” link. You can hardly target your keywords with that one without it being anything but awkward.

    1. Thanks Scott.

      I hear you on that. In my experience, when in doubt, put the user first.

      Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.

    1. Happy to hear that, Mike. You can always hit “reply” to any newsletter email if you have a question or just want to say what’s up.

  35. brian,
    Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
    I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
    Thanks!

    1. Glad I’m not alone with my love/hate relationship with the Google Keyword Planner. It’s definitely an awesome tool and SEOs couldn’t live without. But as you said, it’s really not designed to help you find completely new keywords.

      Good tip about Google Correlate and SEM Rush. I’ve used them both quite a bit (SEM Rush a lot more obviously) and it’s really cool. I might discuss both of them in a future post.

      1. Sure, mate! I’m still on the process of learning SEO strategies and techniques. You and Jason Acidre are both amazing in giving throrough instructions and tutorials with regards to this topic! 🙂

        1. These techniques should definitely help shorten your learning curve quite a bit, Emmanuel. I agree: Jason Acidre is an SEO legend!

  36. Awesome info as usual, Brian. Gonna have to go through it a couple of times to digest the info.
    I’ve gotten natural ehow links, but they are nofollow, at least in my experience. No SEO value, no referral traffic. I guess it depends on the niche.

    1. Nick, glad you found the post helpful.

      Good point about ehow links being nofollow (I didn’t know that). I agree that nofollow links pass zero SEO value.
      But as you said, depending on the niche and the popularity of that ehow article, you could get some decent referral traffic from
      that link.

    1. Glad to hear that, Jonathan. I don’t post very often for one simple reason: so I can spend more time on every post that I do publish and make them worth the wait 🙂

  37. Hi Brian,
    You’re such a monster of practical and actionable content. This post oozes out your ability and force me to think that you deserve to rank for keyword “backlinks” on the first page. I wish I could clone you!! 😀 Simply awesome stuff.
    Keep helping us, the way you always do…
    Now, will put these tips into practice and get back to you..

    Two Thumbs Up!
    Akbar

    1. I’m happy to hear that I gave you some actionable tips you can use to get more search engine traffic. Definitely let me know how they work out for you, Akbar 🙂

    1. No problem, Miki. Happy to hear you got so much value from the article. Keep me posted on how the strategies work out for you.

    1. Really happy to hear you learned some new SEO techniques from this post, Michaela. Definitely give them a go and hit me up if you have any questions 🙂

  38. Hi Brian,
    Awesome techniques Brian, thank you so much. I am sure, I can reap great benefits from these techniques.
    You are simply matchless.
    Thanks again.

  39. Mega post and some very choice tips.

    But as you know I’m not one to only offer positives… Because 😉

    Yesterday I was re doing our process for ideas and alltop was a part of it. Now I have also known it was a bit spammy (some of my grey sites are featured ) but now it seems way too bad. You have places like new York times next to random adsense blog x. Guy kawasaki needs to really start giving some sort of influence ranking or at least culling the total crap ones.

    So I gave taking the decision to remove alltop from the process and use searching for x best ‘niche’ blogs. It’s not perfect but Google at the moment is doing a good job of ranking quality publishers near the top.

    1. Thanks Danny 🙂

      Great insights there. I’ve noticed the same thing, especially in the SEO category. But like anything it doesn’t make sense to copy and paste the blogs listed in AllTop and call it a day. You obviously need to check them out and make sure they’re worth building relationships with.

      But I agree: AllTop should periodically go back and re-review some of the sites that are in there…or make it harder to get listed in the first place.

    1. Thanks for your feedback, Bibiano. You’re right: this is the type of stuff that will help you blow by your competitors this year 🙂

  40. Hey Brian,awesome seo techniques list ! I am looking forward to point #19 “Use Expert Roundups to Generate Links and Social Shares on Autopilot”.Thank you very much 🙂

  41. Probably one of the most useful and brilliant posts that I have seen in this category. A HUGE thank you from this newbie – going to start acting on some of these right away.

  42. Brian I hate you! 😀
    I was going about my daily traffic generation routine when I open my RSS feed to see what new blog posts have been made on my favorite blogs and I discover this, quite frankly, genius post.

    I think I’ll just have a quick read and what ends up happening? You only go and give me tons of new methods that I’d never thought of that I can’t help but try out.

    I’ve just spent the last hour on Reddit, Wikipedia and AllTop trying out your tricks instead of doing what I was supposed to be. 😛

    Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,

    The expert round up post is a firm favorite of mines as well and as you know you were recently featured in my post “I Asked 8 – What’s The Best Keyword Research Tool?”

    Post is here if any of your readers are interested in how it can be done with relative ease…
    https://www.nichehacks.com/best-keyword-research-tool/

    It’s one of the most popular posts on the blog so far. It’s a brand new blog yet there’s 11 comments including from some of the experts and 35 social shares.

    On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.

    Remember to make sure you let all the people you features know when it’s posted as they’ll often tell their audience about it which results in floods of traffic.

    Thanks for the epic post Bryan. You really do blow me away with your intelligent SEO. I can’t read most SEO blogs I find them bland and boring but you continue to surprise me with ingenious methods of getting top quality links.

    1. Great insights, Stuart. I think you’ll find that the hours-long distraction was worth it 🙂

      I really like the ego-bait idea you mentioned here. A bit edgy, but that’s what it takes in some niches. Really creative stuff.

      That’s a really good tip: let people know what you mentioned them in a post. It’s so, so basic, but it works. Most influential people are super-busy and may not even realize they’ve been mentioned. A quick “hey, I mentioned you here” goes a long way.

  43. Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Everyone shares basics but here you have shared awesome info specially that face book keyword research and 1000+ words in a post, and the wiki pedia ideas are really good and helpful. learned many things from this article. keep sharing this kind of info thanks

    1. Thanks Bhavuk! I tried to share strategies that aren’t talked about as often. Happy to hear that you learned something new from the post.

  44. Yet again, an amazing post with some awesome techniques. I’m going to work through the list……I’ll report back with the results.

    Keep up the good work, Brian!

    1. Thanks Elana.

      You’re right: some of these techniques (like AllTop) only work for English-speaking sites. Fortunately, you can use most of the other techniques internationally.

  45. Very detailed article. Almost every SEO article on web has similar points but all your strategies are 100% unique and working.
    You are really an SEO genius.

  46. Hey Brian, I appreciate you for helping us out. I found your tips really helpful, including tip number 20. Find Niche
    Specific Link Building Opportunities Using Flippa it’s like ebay for websites. And tip 21. Use Facebook Ads for Keyword Research. Thank you

  47. Brian,

    Another great post! I really appreciate you coming up with some new, fresh ideas for SEO that I have not seen elsewhere.

    -Timothy

    1. Thanks Sami. Good question. I’ve actually had a couple people email me with suggestions about automating the process.

      I’ll see if I can work them into the post without making the entire post about automating the first technique 🙂

      1. Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, I have another Q: What type of ELP would you write for a construction company. I am stuck what to write about. We work with both home owners on home improvements and on comercial projects :/

        Thanks again.

  48. Each and every single tips are really helpful,especially the Facebook ads keyword trick.One thing I would like to mention that this article is too big to read and it may bore readers as well.So I suggest if you break it into part 1 and part 2 you’d get much traffic.
    Thanks

    1. Glad you liked that one. Trust me, I know what I’m doing when it comes to traffic, Debarpan. One long post CRUSHES two shorter posts.

  49. Great, great post. So much actionable goodness here. It’s amazing how many SEO blogs regurgitate the same tips, and this post puts them all to shame.

    Definitely plan on being back. Keep up the great work!

  50. Great great stuff thanks. I am trying to use the last tip for facebook keyword suggestions but when I go to the create ad/page likes section, anything I put into that box just tells me “We didn’t recognize what you entered. Please enter the URL for your destination”

    What am I missing?

    1. Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.

  51. OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No.12 and try to employ that tactic with my website. I see you followed No.15 in writing this tremendous post! I have you bookmarked and will be coming back here often. Glad I’ve met you and I think you’re going to be a great mentor in my future SEO.

  52. This is the best post i ever read about SEO on the internet.Though it took a while to read it, its really worth every second reading your posts.
    Thanks brain for this awesome post.

  53. Thanks for this awesome post. I have few that were ranking in the 2-3 pages and was thinking of ways of moving them up when I came across this. Your tips will help immensely in that regard.

  54. Really Brain the article was awesome I have learn a lot of technique I give a try to wikipedia and really I got success 🙂

    Thanks for this post

  55. Hey Brian… You actually put so much information on your single post only which covers actually all seo techniques which are working like a sure shot bullet for seo specialists.
    I think If I follow all mentioned describe seo tips then no one can stop me to become successful in seo for my blog. Thanks for your amazing work.

    1. Hey Ian, thanks so much! It’s always nice to get positive feedback from a blogger that puts out epic stuff like you 🙂

  56. This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
    James

    1. I’ve noticed the same thing: a handful of the right links is all you need to rank today. As you said, getting those links is the real challenge.

      Thanks for your insights, James 🙂

    1. That’s very true, Francois: the best keywords are those that the Google Keyword Planner won’t show you. You need to basically find out where your target market hangs out and see what words and phrases they tend to use 🙂

  57. Hi,
    At the time of reading from start, i thought it’s the same as others but what i think now is, experience says truth always. Thanks a lot for sharing these precious techniques.

    Thanks!

  58. I was waiting, waiting, waiting for the email from backlinko.
    Wow Now I know where it was! That is a huge effort, heaps of ideas that seem so obvious. But sometimes you can’t see the forest for the trees.

    Thank you for this great resource. I coming back to this one!

  59. Fantastic tips Brian.. as always.
    Too bad that I cant use all the same tactics, as I am situated in Denmark, but stil a great read and magnificant inspiration for new creativity.

    1. Glad you got some value from the post, Jaleel. You’re right: a lot of these will work in Denmark in one form or another 🙂

  60. Hi.
    This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.

  61. Great post Brain,

    but isn’t step 1 open ended now? What do you actually DO after researching the dead link?
    Very interested!
    -Dennis

    1. Thanks Dennis.

      After you find the dead link you want to reach out to the sites that link to the dead link. Let them know they have a broken
      link on their site and offer a resource on your site as a replacement. Sometimes — if the dead resource
      has enough links — it’s worth re-creating it on your site just for broken link building.

  62. “Let’s say thatyou drop a link to your “Recipe Index” page in a blog post with the anchor text “Healthy recipes”.” correction: that you! thanks

      1. I have noticed that you are creating content in short paragraphs of 2 to 4 sentences and immediately after that your starts the next para or sentence. Any reason behind it? 😉

          1. Right! It’s easy for me to read this content. Long paragraphs takes away my interest and I normally quit the web. Your web is the only one, that I always read in full. 🙂

  63. Thank you Brian,
    Every time you publish a post. I know there are a lot of things to learn from.
    Please keep going for another awesome posts in the future.
    Best Regards,

  64. Brilliant post Brian! I think this is a complete post for SEO techniques that can work in 2014. I agree with all your points. I’m looking forward to trying some of the things.

    The only thing, whoever uses these methods better also be creating great content otherwise their efforts will be short-lived.

  65. Love this post!
    #7 has been in my aresenal a while, we do it for every piece of content we create.
    #8 is where I start with all clients when SEO consulting.
    #16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.

    All fantastic strategies that I can’t wait to try out!

    1. Thanks Miguel.

      That’s one of the things I’d start off doing for clients too. It’s a great way to get some results within a week or so of signing the contract 🙂

      Interesting. I never thought of hacking the code to make the nav bar seem further down the page. Very clever!

  66. I tried to do finding dead links on Wikipedia but I can’t find one. Is it still working?
    By the way Brian, thank you so much for these awesome lists! I learned new strategies again. 😀

    1. Thanks James. I try to make all of my posts really practical and useful so it’s nice to hear that I’m on the right track 🙂

  67. Can’t explain how easy and good it was. I am blessed to know your blog so I can find out the best techniques. Thanks Brian

  68. Great article. In fact I think this single article has more helpful information on increasing website traffic than the entire ” Smart Passive Income” website. Thanks for the premium SEO information for the unbelievable price of free.

    1. I’m not sure it’s better than SPI…Pat’s site has some really awesome stuff.

      Either way, thanks Bryon. Let me know if you have any questions about the techniques in the post.

  69. This is great info. I know nothing about SEO and trying to learn. My site fell from #1 on google for over 2 years to non existent in a matter of months…. How or why does this happen? My business is soon to be out of business 🙁

  70. This is the best article I’ve read this year, though it’s only 1 month so far in 2014 😉

    Thank you for your great sharing Brian

  71. Love it. I have a feeling I’ll be coming back to a few of these techniques in the future.
    At least “keyword research” can now be my go-to excuse for visiting Reddit as much as I do 😛

  72. Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building. I started off with new SEO project and I was a little confused about where to start. Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me.

    Thanks,

  73. Good read, and YMMV here, but Tomoson is a waste of time. Sure you can sort the offers and get their stats, but you have to actually look into the social pages that they link to.

    The promotion that I created came back with some decent results … hey they had 17 000+ FB Fans 13 000 Twitter Followers. But they all looked like this:
    https://i.imgur.com/QghcB6w.jpg

    Zero activity on that that page and the rest of the 21 applicants I had received were all similar or different shades of worse. Wasted a good 4hrs on that bs.

    1. Thanks for sharing that, Julez. I’ve used it and had good (and bad) results. I’d recommend filtering by metrics that are a bit harder to game like Alexa or PR. Not perfect, but should help eliminate some of the riff raff. It also depends on what you’re giving away. A diamond ring is going to bring in better applicants than a free pen.

  74. Hi Brian,
    Blogpost like this brings back enthousiasm and motivation. After reading Moz end SEL someone who thinks out of the box is refreshing. I learned a lot here! Thank you for sharing!

    1. You know you’re doing something right when someone starts a comment with “mamma mia”. But seriously, glad you enjoyed the post Yun. Let me know if you have any questions.

    1. Glad you like that one, Chris. When I first realized that Wikipedia tagged dead links I knew I had to a) test it out and b) share it with the Backlinko community.

  75. Kudos, Brian. Excellent tutorial. I think I spent a couple hours playing with all the buttons hither and yon. Great fun. Learned tons. Good clinic. 🙂

  76. I tried using #11 with the domain hunter plus. however domain hunter plus does not seem to work and be able to check the links in google after i have altered the time frame… its stuck at 0 links. the extension works for all other site links though. any idea why?

  77. Hi Brian,
    I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future. Thanks.

  78. Nice man.

    About First Link Priority Rule. This rule is for external links too? If i have two anchor text for the same external website link in a article for ex…

    Thanks

    1. Good question, Eduardo. I haven’t seen any case studies on external links and the First Link Priority Rule. But I’d imagine it works the same way.

  79. Hi Brain,
    This post is a really eyeopener for me. Your tips and advise brings me great inspiration. Keep up the good work!

  80. Just came across your site and am totally blown away by the amount of information you have. My brain is still digesting the first syllable.

    Seriously….who the hell are you and do you accept virtual hugs?

  81. Wow thanks Brian, your techniques are awesome ! First time i found a post with these linkbuilding techniques, impressive… i’ll come back here for sure !

    1. That can work really well, Powell, if the author has a lot of name recognition in your industry. BTW, that strategy is called “Reverse Guest Posting”.

  82. Hey Brian
    Thanks for sharing nice write ups…Delicious Point is very interesting…Overall great link building techniques…
    Thanks again for sharing great post.
    keep posting…

    1. Thanks Sameer. Definitely try the Delicious link building strategy. As a few other members of the Backlinko community pointed out, Scoop.it is another site that might work even better.

    1. It was only a matter of time 🙂
      Fortunately, there are thousands of other dead links on Wikipedia that are still there.

  83. Awesome article! How do you find the URL of the dead link to take your broken link and pop it into ahrefs (or your link analysis tool of choice) in the first one that you suggested? Thanks.

  84. Hi Dean! I’ve just tried the Wikipedia broken LinkBuilding technique…
    I recreated a source and replaced the dead link (2+ years old).
    As soon as I saved the page, wiki bot reported my action as “vandalism”.
    I recreated the source (even better than the original) and replaced it just like the previous one. It was my first edit but I’ve been a user for almost 5 years.
    What might be the reason? Thanks

    1. Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.

  85. Hello Brian,
    we contacted recently vi email. 🙂

    I have a though. Now that google finally realized that the exact anchor text is spam, I believe that good anchor text technique is :

    “anchor text” + “colon mark” + “link”
    example for motocycle jacket:

    “Here you can find cheap moto jackets : https://link/
    What’s your opinion?

  86. Hi Brian,
    WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.
    Thanks so much.
    Geri Richmond

  87. Hi Brian,
    Thank you so much for your great and helpful post! will do most of the techniques you’ve mention in your article. God bless for sharing your ideas and knowledge. 🙂

  88. This is such an awesome post. Clearly you know your stuff, and I’ve spent the last hour just pouring over (only) the first few ideas you’ve presented here. Thanks so much. I’ll definitely be coming back for more!!

  89. Brian Dean this is a comprehensive article in which you put lots of information. I knew a few of techniques that are normally used in SEO. Some of techniques are totally new for me and next time I will start working on them.

    1. Thanks Yves. I appreciate that. Fortunately, there’s still quite a few strategies that can be done in Germany too 🙂

  90. Hey Brian,
    Like the hundreds of people already, I thought this was an amazing post. You have a great way of breaking things down into ways that the average reader will be able to understand and make actionable. I think this is a great resource for our readers, so I included it in my monthly roundup of the best SEO, social media, and content marketing articles. https://www.northcutt.com/blog/2014/02/january-resource-round-up-the-best-of-seo-social-media-and-content-marketing/

  91. This is definitely an awesome article on SEO, i’ve already tried a couple and it works like a charm. Especiallycon the wikipedia strategies. Also great info on writing 200+ words on youtube videos. All i can say is great stuff and glad to have found this goldmine of SEO information.

      1. Its really great info and im equally pumped up to see results. Trying out the reddit and wikipedia keyword research next 🙂

  92. Hi Is there any way to tighten up the footprint for the dead wiki links (apart from in title) as im geting relavant results, but also a lot of off topic stuff that coincidently mentions the target phrase in text. Also the [key phrase] is this the same as “keyword” in fot print? cheers, brian, lee

    1. I honestly don’t know of any way to filter out irrelevant results. Unfortunately, it’s the nature of link building in general 🙁
      Actually, [key phrase] will only bring up those exact two words (nothing before or after).

  93. Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!

  94. I am running a blog containing collection of text messages, poems and jokes. How can i get natural backlinks for this kind of blog?

  95. Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!

    1. Glad to hear that you’re getting back in the SEO game, PJ. Let me know how the strategies from the post work out for you 🙂

  96. Another question brian.. my blog’s bounce rate is 88%. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? or i am going to penalized by panda? :-/

    1. That can happen with how-to keywords. As long as people are sticking on your pages for a long time, Google knows they’re having a good experience. No worries there.

  97. Hey Brian,
    Excellent post as always my friend 🙂
    Just a suggestion, but maybe you could write an article about generating traffic to a brand new blog. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially. Would be interesting to know how Brian Dean approaches that dilemma!

    1. Thanks Lewis 🙂

      Actually I’ve found that the number of posts you have doesn’t make much of a difference in terms of SEO or recognition. It’s more important
      that you have a handful of AWESOME posts. In fact, Backlinko grew from zero to over 50k visitors a month with only 18 posts.

  98. Hey thanks man, you have described all the the techniques to building great backlinks in detailed , the 1, 2, 3, 13, 14, 15, 16, 19, and 21 are the must try for anyone, as they are the easier and seems to much effective, gonna try all of them…thanks

  99. This post is extremely helpful to any blogger who want to hit at the top for some keywords or want to rank their pages from last pages to first page. subscribe your emails and will try to keep in your touch. Keep it up Brain 🙂

  100. Hi Brian,
    My competitor is market leader from past 4 years, his linki building is mostly links in article directories and link directories. He is adding just 1 link in his articles to homepage without any anchortext. The anchortext is the complete title of his homepage. He isn’t penalized by penguin yet. Why he is on top of the list?

    1. Not sure, Micheal. Are you sure he’s just using article and web directories? I’ve found that sites that have spammy links + real links often survive updates.

      1. I have traced his backlinks and 80% of them are directories.. That website has original content and loves by users, and I accept this truth. But Google isn’t penalizing that web… Strange.

  101. Made my day, no doubt the techniques are awesome. Though, I am already using some of these techniques, specially technique number 20 is my hot favorite 🙂

    Really great research, got awesome additions in my to do list!

  102. Great post Brian. Quick question. Are these the main link building that u do, or are these in addition to some other link building? For example, on a brand new site do u just start these techniques, or do u do any web2.0 initially and the apply one of these techniques?

    Thx.

    1. Thank you. These strategies are great but they’re not the core of my link building, which is a mix of great content and outreach. I actually don’t use or recommend web 2.0s anymore.

  103. Great tips! I am sure some of the techniques are known to many bloggers, but some of them sounds fresh, and I think I’ll try and see where they take my sites
    Thanks for this amazing article

  104. Wow! That was an incredibly detailed article, long as well, but I am glad that I read it. Most of these techniques I never heard about before. I signed up to the list, can’t wait to learn more!

  105. Hi Brian,
    These 21 SEO techniques are simply awesome. I found the techniques #1 and #8 most valuable. Now its time to get the posts sitting on 2,3 pages to first page.

    Thanks a lot !

  106. How have I never come across this blog before. Found it through a recomendation on UK business forum and glad I did. Some great tips on here that i will certainly be using… Oh where do I start…..

  107. Wow very nice article Brian. Perhaps this is one major reason why my site died. I was not paying attention to links. Some of the techniques you mentioned here seems do-able enough for me. I’ll try to do a some of the techniques you mention. Thanks for sharing!

    1. Thanks Jeff. Links are the lifeblood a site’s SEO. So once you start getting them again you’ll be back in business 🙂

  108. Thanks again Brian, i like what you share but i want to know if theses methods are used also for frensh sites or only for english sites, because, i tried some of them, but didn’t work for me.
    Please help.

    1. Most of the strategies will work for French sites, Amina. In some cases (like with Flippa or Tomoson) you’ll need to find an equivalent French site. But the approach behind the strategies work in any country.

  109. Hi Brian, Thanks a lot for the fully detailed post, this post made me realize that i have to learn lot more in SEO. Surely i will try all the techniques you have mentioned. Thanks again.

  110. Thanks very much for your answer Brian, but for the first technique, i tried to find a dead links for keyword i want ranked, but when i want to edit link and replace it by mine, i didn’t find how it can work.
    You said re-create that dead link on your website. I would like to understand on wich page i should put it? Is it on new page or partner page?
    Thanks again

  111. I don’t know how i can thank you Brian, you are very gentel.
    You reply for all comments.
    So i want re-create the resource on wikipedia putting my site. And go to this last insert dead link wich will point to my site on wikipedia. Is it like this the method? and how it works?

  112. Hi Brian. This is the most excellent post I’ve ever read about SEO techniques. I just wonder: what if my competitors apply these strategies too? 🙁

  113. Really useful and easily understand,I am a beginner for SEO
    It’s help me to improve my skills,more SEO tips send via my mail ID ..

  114. Hi Brain,
    Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂

  115. What I really like about you Brian and I know a lot of people have already mentioned it, is – you always provide quality content and these kind of tactics you could simply keep to yourself but you don’t. You genuinely want to go out of your way to help others and I really respect you for that. GOOD WORK!!!

  116. Before declaring Reddit a good place to conduct keyword research, might I remind everyone that Reddit’s user demographic is that of a poorly-educated tween-adolescent who lives with his/her parents, is unemployed and has no money of his/her own.

    These are not exactly go-getter types, much less people who may eventually land within the parameters of a given market segment one of the readers of this blog may be targeting. They’ll get by on government assistance and nothing more (except for the ones who discover selling drugs) once their parents kick them out of the house.

    1. That’s a really harsh generalization, Peter. Reddit is one of the top 25 sites in the US, which means it gets a mix of people. The demographic is definitely on the younger side, but I don’t agree that it’s full of unemployed people living in their parent’s basement.

  117. I love reading your articles. I still havent got any emails from your mailing list? How often do you do them? Your tweets are good any way, im @ozzywizzpop and i’ve tweeted you before.

    1. Thanks Chris, I appreciate it. I usually send an email once or month (or whenever I have something awesome to share).

  118. As with regards to the Wikipedia article, once you have your list of websites that link to the dead link how do you go about getting the dead link to point towards your link?

  119. Hi Brain,
    I would really like to help many thanks for your attempts you have devote producing this site. Now i am wanting to see identical high-grade information by a person in the future too.

  120. Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.

  121. I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. Could you elaborate? What are you hoping to accomplish, exactly? Thanks

  122. Wow Brian,
    Just when I think I know SEO I read something like this. Great post and thanks for sharing.

    Andrew.

  123. Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.

  124. Hei Brian Dean!

    I love this article…

    I love use reddit, delicious, facebook and all.
    Why you don’t use stumble upon or pinterest?
    Thanks for advanced.

    I’ll wait what you post next.
    Cheeers…

    1. Thanks Danny. I actually do use Pinterest but I haven’t been able find great content or keyword ideas on Stumble Upon.

      1. Great!!

        You replied my message…
        Thank’s Brian. I’ll always your great “WOW” articles. That’s work buddy. I get no #1 on google on specific keyword.

        Great thanks.

  125. Hi,I am reading the blogs from a very long time but after coming to your blog i really enjoyed to know more about SEO tactics.Thanks for providing us this kind of blogs.I will looking forword for more new and interesting blogs.

  126. Hi Brian, I’ve seen one of two of these tips flying around on other blogs, and these (single) tips alone get a lot of love from the respective communities. So this article is fantastic. I think the identification of broken links is a cool technique, whether on Wikipedia or some other website.

    Thanks a lot, Neil

    1. Hey Neil! A lot of work went into this one so it’s nice to hear you learned something new from the post 🙂

  127. I would never thought someone would share in so much dept these techniques… Thank you so much! I can’t wait to start applying them. You just won yourself another reader.

      1. oh sorry I was sure you did…I must have had tto many tabs open yesterday and I got confused 🙁
        Anyway, care to share an opinion on that?
        I got several optimized anchor texts on my sites and no I don’t know if I should remove them immediately. Some are on the menu’ links as well!
        Thanks again & Happy Ester!

        1. Definitely remove them or change them, Lorenzo. It’s OK to have a few…but you don’t want to go overboard.

  128. Hi Brain,
    Thanks for sharing these tips. This was the most excellent post I’ve ever read about SEO techniques since months. Broken Link Building Opportunities on Wikipedia is a great tip and would try this definitely.

  129. Hi brian,
    Is it good to buy an expired domains with good profile of backlinks and redirecting the whole domain to my blog?

  130. Well done Brian.
    Your work ethics and articulation is always appreciated.
    PS. Just curious, why target ‘seo techniques’ as opposed to ‘seo tips’ for your piece?

    1. My pleasure, Vince. Just because people searching for “SEO techniques” is generally likely to be my target customer.

  131. What an amazing post Brian! I have already gotten a few great ideas from this. I am going to frame these tips and keep them on my desk at all times 🙂

  132. Brian, like many others on here your insight is refreshing and simple. Question I have is
    Ref: Linking on site “main domain” vs spending time to link to top 10 pages of your site.

    Meaning. I have over 500 post / pages on site with content. Should I worry about getting links to main domain or worry about getting links to my top 10 pages / post to grow domain authority. Sometimes I feel that I worry only about the main domain and not focus on keyword pages by getting them links from different domains. Any help would be great.

    1. Thanks Troy 🙂

      Ideally your links should be spread around your site. It doesn’t look natural to have 80% of your links to your homepage.

  133. I definitely learned tons of new things from your post. This post is old, but I didn’t get the chance to read all of it earlier. I’m totally amazed that these things actually exist in the SEO field. What I liked most is Dead Links scenario on wikipedia, Flippa thing, Reddit keyword research, and at last, the facebook ad keyword research. Its like facebook is actually being trolled for providing us keywords thinking they are promoting ads.
    Thanks!

    1. Glad you learned something new, Deevan. Let me know if you have any questions about the techniques in the post.

  134. Best SEO guide I’ve ever read. Solid points and killer techniques. Hats off Sir. Learned many new SEO techniques and I feel quite confident about SEO for my blog 🙂

    I just have one doubt and that is about the dead links in Wikipedia. How do I replace the wiki links with related articles in my blog ?

    Thumbs up for this awesome article. I’ll be surfing around 🙂

  135. Probably one of the most valuable SEO posts I’ve read in a while. Particularly like the long copy point – have been trying to point that out to a few people for a while.

    1. Thanks GS. Yes, that’s something I’ve been preaching for years. It definitely makes a difference!

  136. A lot better points than most that I read.
    I’ll be working through this list but point 4 is a great starting point as it’s quick and easy to implement.
    Thank you for a great article!

  137. This can be explained with one word.
    Excellent!
    Amazingly easy to follow, and Brian, you have a new subscriber! You are worth it!
    Thanks!

  138. Hey Brian,
    these seo techniques given by you are simple awesome.Your are really an seo expert.I like Your way of explanation which is really good.thanks for sharing Brian Dean.

  139. At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.
    Best Regards……

  140. Wow, can’t believe you give away such great tips! Love this and your 17 untapped backlink sources!

    Your Wikipedia Broken Link technique is awesome! I really want to do this but for a novice SEO person like me… ay yay yay 🙁 Doing all SEO inhouse (myself) and this is alot of research. Wish I could Fiverr this bit, LOL! Will take me quite a while but I know it will be worth it in the end. Thanks Brian for giving away such treasure 🙂

  141. I’m so glad I’ve found your website. I’ve followed a lot of SEO experts and your articles are truly refreshing. Your information is genuine, well thought out, fun to read and easy to follow.

  142. Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.