Yongi Barnard

Yongi Barnard

Customer Acquisition Strategist and Senior Writer

Expertise

Content Writing
Customer Aquisition
Conversion Copywriting

Yongi Barnard is a customer acquisition strategist and senior writer for Semrush’s portfolio of websites.

Her mission? To connect you with the right kind of customers—the ones who truly love your product, rave about your brand, and amp up your influence and reach.

Yongi’s approach blends conversion copywriting, data analytics, and behavioral psychology to make sure you get only high-quality leads. And repel the time-wasters.

She loves working with standout SaaS and ecommerce teams whose products genuinely make life better for their customers.

Keen to know more? Connect with Yongi on LinkedIn. Or sign up for her newsletter.

Latest articles:

Canonical URLs – Blog post image

What Are Canonical URLs: An In-Depth Guide for SEOs

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. Let’s get into it!

What are URL parameters – Blog post image

What Are URL Parameters? A Guide for Marketers and SEOs

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. But the big question is: Why should this matter to you? That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters<

What is hreflang? – Blog post image

What Is Hreflang and How To Implement It the Right Way

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results. While someone in the United States would most likely see the English version. Let’s get started!

Google Analytics 4 – Blog post image

Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Google Analytics 4 (GA4) is a comprehensive analytics tool for both websites and apps. It lets you see how users engage with your platform, so you can adjust your marketing efforts for better engagement. In this GA4 guide, we’ll cover some GA4 basics, along with: How to install GA4 on your site The differences between GA4 and UA Navigating the GA4 interface and key metrics Using GA4 for SEO Let’s start.