Yongi Barnard

Yongi Barnard

Customer Acquisition Strategist and Senior Writer

Expertise

Content Writing
Customer Aquisition
Conversion Copywriting

Yongi Barnard is a customer acquisition strategist and senior writer for Semrush’s portfolio of websites.

Her mission? To connect you with the right kind of customers—the ones who truly love your product, rave about your brand, and amp up your influence and reach.

Yongi’s approach blends conversion copywriting, data analytics, and behavioral psychology to make sure you get only high-quality leads. And repel the time-wasters.

She loves working with standout SaaS and ecommerce teams whose products genuinely make life better for their customers.

Keen to know more? Connect with Yongi on LinkedIn. Or sign up for her newsletter.

Latest articles:

Pillar Pages – Blog post image

Pillar Pages: How to Create One + Examples

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. In this post, we’ll cover: What pillar pages are How they help with SEO How to create pillar pages, step by step Examples of effective pillar pages

AI SEO Tools – Blog post image

8 Powerful SEO AI Tools and Their Top Features

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO toolkit, too? We’ve tested several options on the market. Here are our top eight picks for SEO AI tools.

Canonical URLs – Blog post image

What Are Canonical URLs: An In-Depth Guide for SEOs

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. Let’s get into it!

What are URL parameters – Blog post image

What Are URL Parameters? A Guide for Marketers and SEOs

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. But the big question is: Why should this matter to you? That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters<