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Most Popular YouTube Channels & Searches

Backlinko Team

Written by Backlinko Team

Most Popular YouTube Channels & Searches – Blog Post Image

YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most?

In this guide, we’re going to cover:

  • The 50 most subscribed YouTube channels
  • The 100 most searched terms on YouTube
  • How marketers can leverage YouTube stats

We’ll also show you how to find YouTube keywords to enhance your video marketing campaigns.

Top 50 Most Subscribed YouTube Channels

The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. Simply put—the more, the better.

So, which channels are king when it comes to subscribers? We’ve put together a list of the most subscribed channels based on data from Wikipedia and Social Blade.

Let’s take a look.

Rank Channel Subscribers Views Videos
1 MrBeast 430M 94.2B 896
2 T-Series 301M 309B 24.22K
3 Cocomelon – Nursery Rhymes 195M 208B 1.68K
4 SET India 185M 181B 159K
5 Vlad and Niki 143M 111B 934
6 ✿ Kids Diana Show 135M 118B 1.4K
7 Like Nastya 129M 115B 978
8 Stokes Twins 129M 25.1B 388
9 Zee Music Company 119M 79.3B 14.7K
10 김프로KIMPRO 114M 102B 3.4K
11 PewDiePie 110M 29.4B 4.7K
12 WWE 110M 96.1B 87.3K
13 Goldmines 106M 30.7B 11.4K
14 Sony SAB 102M 133B 102.2K
15 BLACKPINK 98.7M 39.6B 635
16 ChuChu TV Nursery Rhymes & Kids Songs 97M 56.3B 931
17 Alan’s Universe 95.3M 56B 1.5K
18 Zee TV 92.9M 108B 218.8K
19 Alejo Igoa 89.9M 27.2B 1.3K
20 A4 88.8M 35B 1K
21 Pinkfong 82.6M 50.7B 3.6K
22 BANGTANTV 80.3M 25.5B 2.9K
23 5-Minute Crafts 81M 28.3B 7.8K
24 Colors TV 80.7M 80.6B 278.7K
25 ZAMZAM ELECTRONICS TRADING 78.9M 39.6B 21.1K
26 HYBE LABELS 78.1M 41B 2.7K
27 Toys and Colors 77.8M 104B 1.6K
28 T-Series Bhakti Sagar 77.7M 41.9B 30.6K
29 Tips Official 77.4M 48.4B 8.4K
30 UR · Cristiano 76.2M 891M 108
31 Justin Bieber 75.9M 35.6B 253
32 KL BRO Biju Rithvik 75.1M 72.7B 3.3K
33 Aaj Tak 73.1M 40.8B 496.9K
34 Shemaroo Filmi Gaane 72.8M 33.2B 9.6K
35 Topper Guild 71.4M 26.2B 1.3K
36 Infobells – Hindi 70.5M 44B 821
37 Mark Rober 69.9M 13.9B 225
38 El Reino Infantil 69.7M 68B 1.9K
39 HAR PAL GEO 69.2M 72.8B 178K
40 Fede Vigevani 68.9M 22B 1.6K
41 Canal KondZilla 67.8M 39.7B 3.4K
42 YRF 67.3M 51B 4.7K
43 Sony Music India 67M 37.4B 7.2K
44 Wave Music 66.4M 46.2B 20.8K
45 EminemMusic 65.4M 35B 206
46 Movieclips 64.6M 66.2B 43.1K
47 ISSEI / いっせい 64.5M 53.4B 3.9K
48 ARY Digital HD 64.4M 65.9B 190.1K
49 YOLO AVENTURAS 64.1M 24.9B 3K
50 Anaya Kandhal 62.6M 70.3B 3K

Top 100 YouTube Search Terms Globally

Below, we’ve compiled a list of the most searched YouTube terms in June 2025. It’s based on search volume data obtained from Semrush’s Keyword Analytics for YouTube tool.

Of course, this data fluctuates over time, and the most popular search terms change. So, if you want fully up-to-date data, we’d highly recommend using Semrush’s tool to find it.

The data in the following list is for global search volume rather than regional search volume. The data was also gathered specifically from YouTube searches, not from Google searches.

OK, let’s get into it.

Rank Keyword Name Search Volume Competitive rate
1 asmr 47M 99
2 mangu 28M 96
3 song 25M 96
4 mrbeast 22M 95
5 karaoke 21M 95
6 music 20M 94
7 songs 17M 93
8 minecraft 16M 93
9 eurovision 2025 15M 93
10 gta 6 15M 93
11 phonk 14M 92
12 pretty little baby 14M 92
13 lofi 13M 92
14 f1 13M 92
15 asmongold 13M 92
16 nba 13M 92
17 tmkoc 12M 91
18 mr beast 12M 91
19 aaj tak live 12M 91
20 sidemen 11M 91
21 podcast 11M 91
22 musica 11M 91
23 linkin park 11M 91
24 wwe 11M 91
25 bad bunny 11M 91
26 gta 6 trailer 11M 91
27 expedition 33 10M 91
28 gnarly 10M 91
29 grow a garden 10M 91
30 eminem 9.9M 90
31 eşref rüya 9.8M 90
32 coryxkenshin 9.5M 90
33 tn en vivo 9.3M 90
34 dhruv rathee 9.3M 90
35 movie 9M 90
36 lady gaga 9M 90
37 cocomelon 8.8M 90
38 dead island 2 8.8M 90
39 kanał zero 8.8M 90
40 batang quiapo 8.6M 90
41 doom the dark ages 8.5M 90
42 ishowspeed 8.5M 90
43 billie eilish 8.5M 90
44 clair obscur expedition 33 8.3M 89
45 youtube 8.2M 89
46 valorant 8.2M 89
47 techno gamerz 8.2M 89
48 hanuman chalisa 8.1M 89
49 stand up comedy 7.9M 89
50 kanye west 7.9M 89
51 superman 7.7M 89
52 bruno mars 7.7M 89
53 apt 7.7M 89
54 multo 7.5M 89
55 sourav joshi vlogs 7.5M 89
56 wuthering waves 7.4M 89
57 mentzen 7.3M 89
58 mpl 7.3M 89
59 real madrid 7.2M 89
60 trailer 7.2M 89
61 peliculas completas en español latino 7.2M 89
62 news 7.2M 89
63 c 7.2M 89
64 roblox 7.1M 89
65 dj 7M 88
66 passo bem solto 6.9M 88
67 pal pal 6.9M 88
68 beele 6.9M 88
69 die with a smile 6.9M 88
70 markiplier 6.8M 88
71 movies 6.6M 88
72 bhojpuri song 6.6M 88
73 penguinz0 6.6M 88
74 housefull 5 trailer 6.6M 88
75 mukbang 6.6M 88
76 doraemon 6.5M 88
77 trump 6.5M 88
78 the weeknd 6.5M 88
79 funk 6.5M 88
80 lck 6.4M 88
81 windah basudara 6.4M 88
82 karol g 6.4M 88
83 michael jackson 6.4M 88
84 jhol 6.3M 88
85 tarak mehta ulta chashma 6.3M 88
86 salsa 6.3M 88
87 stecu 6.2M 88
88 galatasaray 6.2M 88
89 new song 6.2M 88
90 study with me 6.2M 88
91 outdoor boys 6.1M 88
92 taylor swift 6.1M 88
93 hindi song 6.1M 88
94 elden ring nightreign 6.1M 88
95 tung tung tung sahur 6.1M 88
96 shake it to the max 6.1M 88
97 ufc 6M 88
98 justin bieber 6M 88
99 one piece 6M 88
100 caseoh 6M 88

Key YouTube Statistics

  • Kids Content Dominance: 8 out of the top 50 channels (Cocomelon, Vlad and Niki, Kids Diana Show, Like Nastya, ChuChu TV, Pinkfong, El Reino Infantil, Yolo Aventuras) are children’s content, collectively commanding over 914 million subscribers.
  • Multi-Billion View Gap: Despite having fewer subscribers (301M vs 430M), T-Series has nearly 4 times more total views than MrBeast (309B vs 94.2B views), highlighting different engagement patterns between individual creators and media companies.
  • Language Distribution: While English remains prominent, Hindi is the second-most common primary language among top channels, with 16 channels primarily producing Hindi content, reflecting India’s growing digital presence.
  • Creator vs Brand: Of the top 50 channels, 50% are individual creators or personality-driven channels (like MrBeast, PewDiePie, Mark Rober) while the other 50% are corporate/brand channels, showing both paths can lead to massive success.
  • Content Volume Variation: There’s a massive disparity in video output – some top channels like Mark Rober have just over 200 videos total, while others like SET India and Zee TV have over 150,000 videos, suggesting quality vs quantity strategies can both work.
  • Educational Entertainment: Channels mixing education with entertainment (Mark Rober, 5-Minute Crafts) show strong performance, with Mark Rober achieving 69.9M subscribers with just 225 videos, demonstrating high per-video value.

How Marketers Can Leverage YouTube Stats

YouTube statistics offer a goldmine of valuable information for marketers, providing insights that can significantly enhance their strategies and campaigns. Here’s why YouTube stats are crucial for marketers:

  • Audience Understanding: Stats reveal detailed information about the audience, including demographics, preferences, and behaviors. Marketers can gain a deeper understanding of who is watching their content, and this enables them to create campaigns that are more targeted and personalized.
  • Identify Trends: Stats provide real-time insights into current trends and popular topics. Marketers can capitalize on these trends by aligning their content with what captures the audience’s attention. This ensures that campaigns remain relevant and engaging.
  • Optimized Search Strategies: YouTube is a search engine in itself, and understanding popular search terms can inform SEO strategies. Marketers can enhance discoverability and YouTube search rankings by tailoring their video titles, descriptions, and tags to align with the terms actively searched by their audience.
  • Content Optimization: By analyzing stats, marketers can pinpoint the types of content that resonate most with their audience. Insights into the most-viewed videos, popular search terms, and subscriber patterns can empower marketers to optimize their content strategy for maximum impact.
  • Collaboration: Understanding which channels are the most popular can aid marketers in identifying valuable collaboration opportunities. Partnering with a YouTuber with a substantial audience can significantly contribute to the growth of their (marketer’s) channel.

How to Find YouTube Keywords

Semrush’s Keyword Analytics for YouTube is great for finding search term data for YouTube keywords quickly and easily. This tool is a separate app, so you’ll need to access it via the Semrush App Center. Then, open the tool and you’ll get three options:

  • Keyword Research
  • Fast growing keywords
  • Top Videos

Click “Get started” within the “Keyword Research” box.

Semrush – Keyword Analytics For YouTube

On the next page, choose to see data for the past month by clicking the “Last Month” tab.

Keyword Analytics For YouTube – Time Period Filter

This will give you a better idea of trends over a longer period of time. At the top right of the screen, select a specific region or “All Regions” to view global keyword data.

Keyword Analytics For YouTube – Location Filter

Now, you’ll get a list of keywords with the “Search Volume” and “Competitive Rate” (a score out of 100 indicating how much competition there is for the term).

Top Keywords For YouTube

“Fast growing keywords” is another great feature that allows you to identify trending keywords that are surging in popularity.

Fast Growing Keywords For YouTube

You’ll then see a list of keywords with their “Search Volume” and the extent of volume increase during your selected time period.

Wrapping Up

YouTube offers an incredible avenue for marketers and content creators to connect with audiences, expand their reach, and open doors to income opportunities.

By staying tuned to trends, exploring collaborations, and optimizing content with popular keywords, individuals and brands can truly make the most of this dynamic platform.

Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.