Backlinko Team

Meet the Backlinko Editorial Team


  • SEO
  • Content
  • Analytics
  • MarTech
  • Affiliate
  • Partnerships
  • Business
  • Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

SEO Interview Questions – Blog post image

35 SEO Interview Questions (Top Answers from the Experts)

We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare. But we’ve also spoken to people who actually hire talent in the SEO industry. To learn what hiring managers are looking for and the type of questions they might ask you. Keep reading to learn common SEO interview questions and the answers that’ll get you hired.
Keyword Cannibalization – Blog post image

Keyword Cannibalization: Why Avoid It and How to Fix It

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Cannibalized pages undermine your SEO efforts. And may not appear in the top spots—no matter how good they are. Don’t lose that precious real estate on organic search. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. So you can improve your rankings and the user experience.