Backlinko Team

Meet the Backlinko Editorial Team

Expertise

  • SEO
  • Content
  • Analytics
  • MarTech
  • Affiliate
  • Partnerships
  • Business
  • Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

Best Affiliate Programs – Blog post image

The 22 Best Affiliate Programs

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential. These companies offer competitive commission rates across major niches, including software, e-commerce, and more. Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. So, save yourself hours of research, bookmark this list, and use it when you need fresh ideas on lucrative affiliate programs to join.