The Top 90+ Affiliate Marketing Niches
Written by Backlinko Team
Affiliate marketing can be a very lucrative online business model.
But getting started in the wrong niche can sink your chances of earning income even before you begin.
In this post, we’re going to share with you the 15 most profitable affiliate marketing niches to take advantage of right now.
These niches are primed for affiliate success because of:
- Skyrocketing demand
- Untapped money-making potential
- High commissions and low competition
What does that mean?
They’re the best opportunities for you to get a slice of these million-dollar markets in 2024.
Health & Wellness
The health and wellness niche is absolutely booming. It seems like every other person you know has become a personal trainer, health coach, or nutrition expert – and there are plenty of affiliate programs within this niche that you can benefit from.
The fitness industry is worth an estimated $3.7 trillion per year. That’s A LOT of money.
The best part?
This niche isn’t going anywhere.
It’s what is considered an “evergreen” niche.
Below we’ll take a closer look at some sub-niches that fall within the health and wellness umbrella.
Fitness Plans
As we’ve mentioned, fitness is one of the most lucrative affiliate marketing niches, simply because it will almost always be in demand.
Online fitness programs offer massive passive income potential. And there’s no shortage of niches within the fitness plans niche either.
You can promote plans based on a certain sport, workout type, or end goal.
Some options include:
- Yoga plans
- HITT plans
- Strength training
- Distance running
Interested?
Here are some affiliate programs to consider:
Supplements & Vitamins
The supplement niche is another booming one, worth an estimated $120 billion per year. And, it is expected to double within the next 10 years.
One major benefit of this niche is that it allows for repeat customers. If someone is happy with the product, they’ll come back for more.
Affiliate programs within this niche can sell anything from fat burners to protein powders, specifically targeting those who want to live a healthier life.
Healthy Recipe Products
From healthy food delivery services to personalized meal plans and cookbooks, healthy recipe programs often attract loyal buyers.
You can promote products for a specific diet or target nutrition goals like building muscle or losing weight.
Weight Loss Programs
Weight loss programs can include any of the following offerings:
- Appetite suppressants
- Diets
- Fat or carb blockers
- Weight loss clinics
- Body analyzer tools for targeted weight loss
If these products and services appeal to your audience, you should check out some of these programs:
At-home Workout Equipment
One surprising impact of the COVID-19 pandemic was the sudden increase in at-home gym equipment sales. Many companies jumped on the bandwagon, offering everything from stationary bikes to ski simulators.
If you’re just starting your affiliate marketing business and your interest is in the health and wellness industry, then this is one VERY profitable niche to get involved with.
Fitness Coach Certification
There is a high demand for qualified personal trainers and coaches. But before someone signs up with a new coach, they want to make sure the person is legit. Enter: certifications.
There are plenty of websites that offer coaching certifications to aspiring fitness trainers. And you’ll be able to tap into this growing market through these affiliate programs.
Workout Gear
Workout gear is one of the best affiliate marketing niches within the health and wellness niche.
People are no longer wearing gym clothes just at the gym. You will find them lounging in workout gear at home, wandering through the grocery store isles, or popping out to brunch in tights and a hoodie.
You’ll have the most success in this niche when you sign up for programs that are either well-known and trusted brands, or those that focus on sustainability. There are some obvious programs from big brands like Adidas and Nike, but these tend to have a lot of marketers vying for conversions.
Here are some lesser-known, but trusted brands with lucrative affiliate programs.
Personal Finance
It might seem counter-intuitive that personal finance is a profitable affiliate marketing niche, but it really is.
It is also a highly competitive niche, so many beginner marketers tend to steer clear. But, there are plenty of marketers with a highly successful affiliate marketing business within this niche.
You might need some basic financial knowledge to get conversions, but you don’t have to be a financial advisor or accountant to make money.
All you have to do is find the best programs in this niche, direct your audience toward them, and let the banks, investment companies, or loan providers seal the deal for you.
Let’s narrow down this relatively broad niche and discuss programs that fall under the larger personal finance affiliate niche.
Banking & Credit Cards
There is an ongoing demand from people opening new bank accounts or applying for credit cards.
A lot of banks offer amazing commissions for any new signups.
You can focus on specific banking niches, like travel rewards, banking apps, student accounts or credit cards with very generous sign-up bonuses.
Investing & Trading
To break it down, the investing and trading niche is HUGE, and there are several products within this highly profitable niche that you can promote.
You may need some basic understanding of trades and stocks, as well as the investment potential of different assets, but there is a lot of potential profit to be made here if you know your stuff.
Insurance Products
This niche sees dependable demand as most people and businesses require some form of insurance at one point.
There are dozens of niches under the insurance umbrella, including:
- Auto
- Contents
- Health
- Life
- Home
- Travel
- Insurance bundles
Whether your audience is families, business owners, or entrepreneurs, there’s an affiliate program out there for you. The only downside to this quite profitable niche is that people tend to only buy insurance once, so you won’t see any return customers.
Here are some examples of insurance affiliate programs to get you started:
ID & Privacy Protection
This isn’t exactly finance-related, but identity theft is a growing concern as the world becomes more digital. Identity protection services help people safeguard their information and ensure financial security.
This niche allows you to promote a variety of services related to personal information protection, including:
- Password managers
- Identity monitoring
- Hard drive destruction services
- Assistance with restoring a compromised account
Here are some of the programs in this niche:
Loans & Funding Platforms
Loans and funding are ideal examples of just how profitable financial affiliate programs can be.
Loans are considered high-ticket items since there’s a lot of money changing hands.
And there are a lot of different loan types to consider:
- Personal
- Small business
- Franchise funding
- Student
- Home
- Auto
- Peer-to-peer
Let’s look at a couple of programs within this profitable niche:
Software
SaaS is one of the most profitable affiliate marketing niches out there at the moment.
But, before we get into that, what is SaaS?
SaaS stands for “software as a service”, and is a kind of business model where you pay a monthly subscription fee to use online software. For example, Semrush.
The SaaS industry is expected to be worth hundreds of billions in the next 5 years or so. And since it’s still a growing niche, now is the best time to tap into this niche.
Digital Marketing Tools
Digital marketing relies on digital marketing tools and other SaaS solutions to execute campaigns, track performance, automate emails, track analytics and perform other tasks.
Niches within the digital marketing realm include::
- SEO tools
- Email and content marketing
- Social media management
- Video marketing
- Market research services
As you can see, it is quite a broad niche, and there are plenty of affiliate programs within this niche that you could join:
Customer Relationship Management
Customer Relationship Management (CRM) platforms help to manage the full customer cycle for a company.
We think this is one of the best affiliate marketing niches because of the recurring commissions. As long as the customer remains subscribed, the affiliate marketer will continue to earn some extra pocket money.
Most CMR software helps manage customer data, supporting sales management and providing insights into sales.
HR & Payroll Software
Streamlining HR processes will almost always be a requirement. You can promote a variety of HR software systems, including:
- Time tracking tools
- Payroll software
- Employee management programs
- Applicant and recruitment tracking systems
- Onboarding apps
- Performance management dashboards
This kind of software can be marketed to both start-ups and large corporations, making it a great niche for a wide range of audiences.
Project Management Tools
If you have an affiliate marketing website, then you know how effective project management is. There’s a variety of online project management tools to promote, including tools focusing on:
- Task organization and tracking
- Resource allocation
- Organization of forms or documents
- Team communication
- Tracking timelines
Even entrepreneurs may need these services at some point, making this a very lucrative niche for the correct audience.
VPNs & Cybersecurity
Growing privacy and security concerns have driven the demand for cybersecurity platforms like VPNs, backup services, email encryption, and endpoint protection tools.
The online world can be scary, and the cost of cybercrime is expected to be around $10.5 trillion in 2025.
With millions of Americans having their data compromised each month, it should come as no surprise that cybersecurity comes in as one of the most lucrative affiliate niches under the software and SaaS umbrella.
Travel
There are a lot of people who want to travel the world. The global travel industry sees trillions of dollars exchange hands every year… and it’s on the increase.
Travel is broad, encapsulating a lot of sub-niches (which can be divided into even more sub-niches).
But, there are A LOT of affiliates vying for their slice of the pie in these niches. If you want a successful affiliate marketing business, you’re going to have to think a little bit outside of the box and consider other niches in the travel space.
Cruise Travel
The cruise travel niche is the ideal luxury escape for many people, with more than 30 million people hopping aboard a cruise ship in 2023. The industry is worth billions of dollars, with families, couples, and solo travellers spending thousands for a week-long cruise.
Cruise affiliate programs can include:
- Luxury cruises
- Themed cruises
- Cruise-only booking platforms
- Packages that include airfare
- Insurance
Here are some hand-picked programs to consider:
Adventure Travel
Adventure travelers are looking for once-in-a-lifetime adventures. They want to feel the thrill of adrenaline and create memories that are out of the ordinary.
Think African safaris, rainforest boat cruises, or hiking to the top of Kilimanjaro.
Affiliate programs for adventure travel can include gear, travel packages, or bookings for activities.
Solo Travel
As remote work becomes more common, so does the amount of people interested in solo travel. Within this niche, you can consider digital nomads, solo female travel, hostels, and tours catered specifically to individuals.
There aren’t a lot of affiliate programs targeting solo travelers, which can potentially make this a very easy niche to get involved with.
Family Travel
Families tend to be reliable repeat customers. There are plenty of affiliate programs that cater to families, as families who are traveling need to book flights, accommodation, car rental, get travelers insurance, and book excursions.
Some segments within this niche include:
- Educational travel
- Nostalgic vacations
- Milestone holidays (e.g. birthdays or graduations)
- All-inclusive resorts
- National parks
- Themed cruises
Popular affiliate programs include Expedia, Viator, or Booking.com. But the competition is high.
You’ll be competing with a multitude of other affiliate marketers who are also enrolled in these programs.
We recommend exploring other affiliate programs in the niche, such as:
Budget Travel
Budget-conscious travelers are always on the hunt for amazing deals.
From discount airlines to backpacker stays or campsites, they’re always looking to cut costs and have authentic experiences.
There are some big names within this niche, like HostelWorld. But if you want to offer your audience something unique, you should seek out some lesser-known, budget-friendly offerings instead.
Luggage
When you think of the travel niche, luggage is probably not the very first thing that comes to mind. Most travelers are looking for quality luggage, while some want cases they can easily spot on the conveyor belt.
Again, there are some big names within this niche – most people will quickly turn to Amazon to purchase a travel bag. But if you want to offer your audience quality products, you can look towards an affiliate program specifically targeting the travel community’s needs.
Travel Insurance
Traveling is expensive, which is why a lot of people look for insurance to cover themselves should anything happen before or during the trip.
Insurance can cover:
- Medical emergencies
- Delayed or canceled flights
- Lost luggage
- Theft
Affiliate marketers can promote a variety of insurance policies that will appeal to their target audience.
Car Rental
Travelers need vehicles to get to where they need to go. There are lots of leading car rental brands offering affiliate programs, and it is an in-demand market that you can tap into.
Think about it, solo travelers, families, couples, and groups would be interested in renting a car when exploring a new area.
Education
You’ve probably never even thought about making money in the education niche. But when you think about it, you’ll start to realize how many online educational resources there are.
People can get entire degrees online, or someone can join a short online course to learn about reading someone’s body language. Honestly, there are courses about EVERYTHING these days.
Oh, and did we mention it is THE MOST lucrative affiliate marketing niche? Yep, according to a study done by Authority Hacker, affiliates in the eLearning and education niche earned an average income of $15,551 per month.
But that also means it is highly competitive.
Test Prep & Admissions
Most students want to get top scores to be able to access competitive education programs. Whether they simply want to increase their scores or be prepared for college admission, there are plenty of test prep websites out there.
Whether your audience is high school students training for the SATs or just need some admission guidance, here are some affiliate programs to consider:
Language Learning
When you think of someone learning a new language, perhaps you immediately think of a traveler.
But many people also learn new languages to grow in their careers, prepare to move abroad, or simply as a hobby.
There are a lot of mobile apps that simplify language learning, or you can promote in-depth online courses and tutoring.
Private Tutoring
Most parents want their kids to do well in life. They’re willing to invest heavily in private tutoring if you can convince them of the benefits.
Whether a student is struggling to grasp a subject or looking to get ahead of their classmates, there are online private tutors ready to help.
Online Certification Courses
Professionals looking to enhance their resumes often turn to online certification courses.
There’s no shortage of these courses, making it a rather broad niche. Some popular courses include:
- Digital marketing
- Project management
- IT certifications
- Accounting
- Data science
- Healthcare
There are several platforms that offer more than one certification. These are often quite easy to promote to your audience.
College Planning
Navigating the world of college admissions can be really overwhelming. Prospective students (and their parents) often seek out the advice of consultants and admission prep services.
There’s also a need to identify scholarships and find ways to improve admission odds.
Luckily, there are plenty of platforms that offer these services, and crafty affiliate marketers can take a cut of their profits.
Home & Garden
The home and garden industry is worth billions of dollars. Yet, for some reason, not a lot of affiliate marketers think of how profitable this niche can be.
There are actually a couple of expert marketers who’ll tell you to steer clear of this niche altogether.
Although gardening tends to be seasonal – literally – this niche includes a lot more than just growing some plants.
The home and garden affiliate marketing niche covers DIY projects, interior design, sustainable living, and technology.
Furniture & Decor
Furnishing a home can be costly. Whether it’s a single room in your apartment or a family home, people will be spending thousands of dollars on furniture and decor.
And with a lot of big-ticket products available, there’s a high earning potential for affiliate marketers.
Here are some affiliate programs in this niche that’ll earn you a healthy profit:
DIY Tools & Home Improvement
The home improvement/power tools niche is another high-ticket affiliate marketing niche. Hobbyists, homeowners, and handymen are all in the market for DIY tools.
And most people want quality tools that will last.
Below are some general hardware affiliate programs to get you started:
Smart Home Devices
Smart home devices include tech that improves security and convenience at home.
There’s a growing interest in these kinds of devices, with wireless security cameras, video doorbells, voice assistants, and smart thermostats becoming more and more common in modern homes.
Organic Gardening Supplies
Passionate green thumbs take pride in their gardens. Many people get into gardening to be self-sufficient and grow their own produce.
It’s exactly these people who want to avoid GMOs and inorganic gardening supplies at all costs.
It’s quite a narrow niche, but if your audience is passionate about gardening and the environment, they’ll be excited to purchase non-GMO seeds and organic fertilizers, herbicides, and pesticides.
Eco Home Products
Sustainability-focused consumers want eco-friendly products in their homes. And it’s not just limited to cleaning supplies either. Environmentally friendly products can include:
- Renewable energy sources (like solar panels)
- Reusable containers
- Water conservation systems
- Recycling aids
- Air purifiers
By partnering with eco-friendly product suppliers and companies, you’re not just promoting a healthier environment – you’ll be able to earn a nice profit too.
Pet Care
People LOVE their pets.
And people are also willing to spend thousands of dollars to make sure their pets are happy, healthy, and spoiled.
Humans will always have pets, and those pets will always need supplies – making the pet care niche an evergreen affiliate marketing vertical.
The good news for you is that you’ll be able to rake in the commissions within this lucrative niche.
Plus, the niche is expanding beyond pet food and water bowls. Technology is getting involved, with GPS trackers and automatic feeders increasing in demand.
Pet Food & Treat Subscriptions
Pets need to eat.
And instead of a pet owner rushing out to the store each week to buy a new bag of food and some treats, many are opting to sign up for food and treat subscription services instead.
Although most of these services cater to dogs and cats, some niche programs also consider the more exotic animals, like birds and fish.
Some of these subscription services include toys and chews (in the case of dogs) too.
Pet Healthcare & Insurance
Throughout an animal’s life, its owner may incur substantial health-related expenses. Pet insurance providers exist to lessen the burden of these unexpected costs.
Within the niche, you can promote:
- Dental care
- Flea/Tick products
- Supplements
- Pet insurance
- Over-the-counter medications
There’s almost no limit to how much animal owners are willing to spend to keep their pets healthy. So why not market some healthcare-related or insurance products to your audience.
Pet Travel Products
Millennials really changed the culture of pet ownership. Not only are they the pet parents of the majority of all pets in the country (32% of all pets), but they also view their animals as an important part of the family.
Today you will see dogs on the back of motorbikes, cats being carried in backpacks, parrots enjoying a coffee at the cafe… If you’re lucky you might even share your isle in the plane with a Pomeranian.
And with all this traveling, there’s a huge demand for travel products.
Pet travel products can include:
- Carriers
- Feeding accessories while on the go
- Pet-friendly accommodation
- Waste clean-up products
- Travel restraint systems
Here are some pet travel product niches to consider:
Pet Tech: GPS Trackers, Feeders, etc.
Innovative pet technology is gaining traction as it simplifies pet care, especially for those with busy schedules. Although tech can’t replace a warm cuddle with your cat, modern innovations have helped pet owners feel comfortable when they’ve got to leave their pets home alone.
The most popular pet tech includes GPS collars and automatic feeders, however, pet enrichment and pet cameras have also become more commonplace.
Pet Fashion & Gear
A couple of years ago, we would’ve never guessed that dogs wearing jumpers would become a normal sighting in the city.
But, this industry is growing – fast!
In 2023, the global pet clothing market was valued at approximately $5.85 billion, and it is projected to reach an estimated value of $8.80 billion by 2032.
If ever there was a lucrative affiliate marketing niche to get into in the nick of time, this is it.
Puppy Products
Puppies are basically an entirely separate niche because of their unique needs. Each first-time puppy owner will be able to tell you the long list of supplies required to puppy-proof a home and ensure the pup has the best start in life.
From potty training pads to dog training courses, puppy owners need a lot of help (and products!).
Within this niche, you can promote:
- Puppy formula
- Stain and odor removers
- House training supplies
Below are some of the best puppy-specific affiliate programs we found within this niche.