Use this free Facebook ad template to level up your marketing on Facebook, Instagram, and Messenger. This template will help you quickly build a variety of ads and jumpstart your Facebook advertising — whether you want to drive brand awareness, traffic, conversions, or any other objective. Available in Word, Google Docs, and as a PDF.

Why Use a Facebook Ad Template?

Creating Facebook ads takes a lot of effort. You have to write persuasive copy. You need to create (or find) a great image or video. And you have to put it all together in a cohesive way that follows Facebook’s rules.

That’s where this template comes in. It will put your ad-creation process on the rails. So, you won’t make rookie mistakes if you’re a beginner. And if you’re already experienced, you’ll save time and creative energy. Or it can help you with new hires: send them this guide, and they can start designing ads immediately.

All while getting better results from your Facebook ad campaigns.

What’s Included

Here’s what’s included in this Facebook ad copy template:

1. Step-by-step walkthrough to create ads for Facebook, Instagram and Messenger.
2. The 5 main ingredients of a Facebook ad.
3. The one ad type EVERYONE should use.

How to Use This Template

1. Download the free Facebook Ad Template on this page
2. Follow the instructions in the template, which includes multiple versions of each item
3. Be sure you follow Facebook’s advertising policies
4. Log in to your Facebook account
5. Create your ad on Facebook, and start advertising

How to Create Persuasive Facebook Ads

Facebook is the world’s largest social network. If you include Instagram and Messenger, the social media platform has more than 2x the users of the next most popular network. But with that huge reach comes huge competition. In addition to using this template, here are some other things you can do to get an edge.

• Use the Facebook Ad Library to see the exact ads your competitors are running. Then, try a similar but improved approach… or a totally different one.
• Use a tool like Canva, Stencil, Snappa, or AdCreative.ai to create images for your ads. (Tip: see all of Facebook’s supported ad formats and specifications here.)
• Match your ad copy and imagery to your targeted audience. A 25-year-old who’s interested in entrepreneurship and Gary Vaynerchuk should probably see a different ad than a 55-year-old who’s into journalism and the New Yorker.
• Use the Dynamic Creative ad type. This lets you include different versions of each part of your ad. Then, Facebook will take those raw materials and find the best-performing combination for you. It’s like split-testing on autopilot.