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SEO Strategy: How to Create an Effective Plan

Brian Dean

Written by Brian Dean

How to Create an Effective SEO Strategy

In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step.

In fact, this approach shared has helped me grow my website to 362,732 organic visitors every month:

Backlinko – Organic traffic – September 2021

So if you’re looking to get higher Google rankings, this guide is for you.

What Is an SEO Strategy?

An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building.

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the steps to create an SEO strategy in 2024:

Step #1: Create a List of Keywords

Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Google’s search field, and it will populate a list of suggestions:

Google search suggestions

These usually make great keywords for SEO because they come straight from Google.

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as “long tail keywords”) tend to be less competitive than “short tail” terms.

Long tail keywords

So even though long tails have relatively low search volume levels, they’re much easier to rank for.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

Start your keyword research

Explore the largest keyword database.

Backlinko Logo
Semrush Logo

If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, you’re ready for step #2.

Step #2: Analyze Google’s First Page

OK, so you found a handful of keywords.

Now it’s time to see who already ranks for those keywords.

To do that, just type one of the keywords that you found into Google.

Google search – Paleo desserts

Scan the top 10 results:

And jot down any patterns that you notice.

For example, the SERPs for “SEO Tools” is PACKED with lists of tools:

SEO tools – List posts in SERP

So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.

And you’d probably want to publish a list post on your blog.

Step #3: Identify Your Competitors

My favorite tool for SEO competitor analysis is Semrush. Their tool makes the process super easy and can save you a lot of time.

Reveal any company’s website traffic

Spy on your competitors’, prospects’, and potential partners’ website traffic.

Backlinko Logo
Semrush Logo

First, click on “Domain Overview” and type in your URL:

Then scroll down to the bottom, and you’ll find a section called “Main Organic Competitors

These competitors are websites that are ranking for similar keywords and targeting similar audiences as you are.

If you click on the “View all…” button, you’ll be able to review all your competitors as well as more insightful info.

You can look at how many common keywords you share with these domains, and the amount of traffic these sites are pulling in:

The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.

If you see sites with a high number of common keywords, then you can consider them your competitors.

At the end of this step, you should have identified at least 4-5 main organic competitors.

Step #4: Create Something Different or Better

Now it’s time to create some super high-quality content.

When it comes to SEO content, you’ve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Sometimes you want to create something bigger and better than what’s out there.

(aka The Skyscraper Technique.)

But sometimes you’re better off with content that’s completely different.


Because it helps your content stand out.

For example:

Some time ago I sat down to write a piece of content optimized around: “Mobile SEO”.

And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”

Existing mobile SEO content


I could have created a bigger list post like: “150 Ways to Mobile Optimize Your Site”.

But that wouldn’t make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

Backlinko – Mobile SEO guide

And because my content stood out, it got a ton of shares:

Mobile SEO guide – Shares


Mobile SEO guide – Comments

And most important of all, backlinks:

Ahrefs – Mobile SEO guide – Backlinks

So, what if you want to create something that’s simply better than what’s already ranking on the first page of Google?

In this case, you want to publish content that’s 10x better than what’s out there.

For example:

A while back I noticed that most content about “SEO tools” only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldn’t work.

So I decided to create a list of 41 SEO tools.

That post now ranks in the top 3 for the keyword “SEO Tools”:

Step #5: Add a Hook

If you want to improve your search engine rankings in 2024, you need to get backlinks.

(And lots of them.)

In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Quadratic mean spearman correlation

Which means they’re still a key Google ranking factor.

The question is: how do you do it?

Well, you need to figure out why people link to specific pieces of content in your industry.

(Also known as “The Hook”.)

Then, include that “Hook” in your content.

Let’s look at a real-life example:

A while ago I noticed more and more bloggers writing about voice search.

Bloggers writing about voice search

I noticed something else too:

When people wrote about voice search, they linked to content that featured stats and data:

Voice search writing linked to content featuring stats and data

So I decided to do a voice search study that was packed with stats:

Backlinko – Voice search SEO study

To date, this single post has racked up 5.6K backlinks:

Voice search SEO study – Backlinks

And 90%+ of these backlinks cite a specific stat from my post:

Backlinks cite specific stats from post

That said:

Data is just one type of “Hook” that you can use to build links to your content.

Another Hook that’s working well right now is Ultimate Guides.

When you publish an ultimate guide, your guide itself is The Hook.

I’ll explain with an example…

A few years back I published Link Building: The Definitive Guide.

Backlinko – Link building guide

It was (and still is) the most complete guide to link building out there.

Every now and again a blogger will mention “link building” in a post.

But they don’t have room to cover the entire topic.

So they link to my guide as a way for their readers to learn more:

Bloggers link out to my guide

Very cool.

Step #6: Optimize For On-Page SEO

This step is all about keyword-optimizing your content for SEO.

There’s a lot more to on-page SEO than I could cover in a single post.

So if you want to learn more about optimizing your content for SEO, this video can help.

That said, here are three core on-page SEO techniques that I recommend focusing on in 2024.

Internal Linking

Yup, internal linking still works.

But you have to do it right.

Specifically, you want to link from high-authority web pages to pages that need more authority.

High authority pages

For example, few years ago I published Google Search Console: The Definitive Guide.

Backlinko – Google Search Console

So I found a page on my site with a ton of authority…

Backlinko – Google ranking factors

…and linked from that page to my new guide.

"Google Ranking Factors" post – Link to guide


Short, Keyword-Rich URLs

Our analysis of 11.8 million Google search results found something that surprised a lot of people:

When it comes to search engine optimization, short URLs generally outperform long URLs.

Short URLs tend to outrank long URLs

That’s why I make my URLs either just my keyword…

SEO Checklist – URL

… Or my target keyword plus one more word:

Backlinks Guide – URL

Either way works.

Semantic SEO

Finally, I optimize my content for Semantic SEO.

In other words:

I find words that are related to my target keyword.

Then, I use those terms in my content.

To do this yourself, type your target keyword into Google Images.

Enter keyword into Google Images

And Google will give you words and phrases they consider closely related to that topic:

Google Images – Related terms

Then, type the same keyword into a normal Google search. And scroll down to the “Searches related to…” section.

SEO audit – Searches related to

Finally, sprinkle any of the terms that you find into your content:

And you’re set.

Step #7: Optimize For Search Intent

In other words: The Skyscraper Technique 2.0.

I’ll show you how this works with a quick example.

A few years ago I wrote a post about getting more traffic to your site.

Increase Website Traffic post – Older

It did OK.

But it never cracked the top 5 for my target keyword (“increase website traffic”).

And when I analyzed Google’s first page, I realized why:

My page didn’t satisfy the search intent for that keyword.

I’ll explain…

Most of the content ranking for “increase website traffic” listed bite-sized traffic tips.

"Increase Website Traffic" – Existing content

But my post gave them a high-level process.

Backlinko – Increase website traffic post – High-level process

This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent.

Specifically, I turned my process into a list post:

Increase Website traffic is now a list post

And now that my content matched Search Intent, it ranked in the top 3 for my target keyword:

"increase website traffic" SERPs

Which led to a 70.43% boost in search engine traffic compared to the old version of the post:

Increase Website Traffic – Organic traffic boost

That said:

You can (and should) publish content with Search Intent in mind right out of the gate.

In fact, that’s what I did with this post: The Ultimate SEO Audit.

Backlinko – SEO site audit

I saw that most of the content ranking for “SEO Audit” listed out non-technical steps.

SEO Audit – Existing content – Non-technical steps

So I included simple strategies that anyone could use:

SEO site audit – Post steps

And this Search Intent optimization helped my post crack the first page of Google within a month.

Step #8: Focus On Content Design

The design might be the most underrated part of content marketing.

You can have the best content ever written.

But if it looks like this…

Bad website

…it’s usually not going to get much traction.

That’s why I invest a lot of my marketing budget into content design.

For example, you’ve probably seen one of my definitive guides:

Backlinko – Local SEO guide

These guides are designed and coded 100% from scratch using WordPress.

(Which makes them expensive to make.)

That said:

The great content design doesn’t have to break the bank.

In fact, here are 4 types of visual content that are super easy to pull off.

Graphs and Charts

These work so well that I try to include at least one chart in every post.

Include at least one chart in every post


Because they make data easy to understand.

For example, take this stat from my mobile SEO guide.

Stat as text

I don’t know about you, but I have a hard time picturing 27.8 billion anything.

So I had our designer create a nice chart.

Stat as graphic

As a bonus, people will sometimes use your chart in a blog post… and link back to you:

Graphic used by site with link

Screenshots and Pictures

You might have noticed that I use lots of screenshots in every post.

In fact, this single post has 78 screenshots:

Backlinko – SEO Checklist

To be clear:

I don’t use screenshots just for the sake of using screenshots.

I only use them if it helps someone implement a specific step.

For example, these screenshots make the 2 steps from this guide much easier to follow:

Easy to follow steps using screenshots

That said:

Screenshots only make sense when you describe something technical.

What if you’re in a non-technical niche… like fitness?

Well, pictures serve the same purpose.

For example, my friend Steve Kamb at Nerd Fitness uses pictures to show you how to do exercises the right way:

Picture used to demonstrate an exercise

Blog Post Banners

Unlike graphs and screenshots, blog post banners serve no practical purpose.

They just look cool 🙂

Here at Backlinko, we use a banner at the top of each post:

Backlinko – Link building tools

Graphics and Visualizations

Graphics and visualizations are kind of like charts.

But instead of visualizing data, they visualize concepts.

For example, in this post I explain how all 4 versions of your site should redirect to the same URL:

Visualization redirect example

This concept isn’t rocket science.

But it’s hard to picture this idea in your mind.

So our designer made a simple visual that makes this concept easy to understand.

Redirect visualization

Now it’s time to actively build links to your content.

Specifically, we’re going to tap into 3 link building strategies that are working really well right now.

Broken Link Building

Here’s where you find a broken link on someone’s site…

…and offer your content as a replacement.

For example, this is an outreach email that I sent to a blogger in the marketing niche:

Brian outreach email – BlueGlass

(Note how specific I am. I don’t say “Please consider linking to me in a blog post”. I have a specific place on a specific page where my link makes sense.)

And because I helped the person out before asking for anything, they were happy to add my link:

Outreach email reply – BlueGlass

Competitor Analysis

This strategy is old school.

But it still works.

First, find a site that’s ranking for a keyword you want to rank for.

For example, I’m trying to rank for the keyword “SEO Audit”.

So I grab this result from the first page…

Google SERP – Ahrefs SEO audit post

…and look at their backlinks.

Ahrefs – SEO audit post – Backlinks

I can see that this page has links from 407 domains:

Ahrefs – SEO audit post – Referring domains

So I should be able to get at least a handful of the same links they have.

To do that, I go one by one through their backlinks.

Go through backlinks – Ahrefs

And find pages where my link would add value.

For example, this post mentions my competitor’s content by name:

Post mentioning Ahrefs' content by name

There’s no reason to link to my post there. So I moved on to the next opportunity on the list.

And I came across this post:

Good candidate post

This time, the link to my competitor’s page is part of a big list of resources.

Link to Ahrefs – Part of a resource list

A list that would be even better and more complete with a link to my SEO audit post.

Evangelist Method

This strategy is less about links… and more about getting your content in front of the right people.

(Specifically: people that run blogs in your niche.)

I’ll explain how this strategy works with an example…

A while back I wanted to promote a new Skyscraper Technique case study.

So I used BuzzSumo to see who recently shared content about The Skyscraper Technique.

BuzzSumo – Recent Skyscraper Technique shares

And emailed everyone a variation of this template:

Brian – Outreach email – Skyscraper Technique

And when they replied “sure, I’ll check it out”, I sent them a link to the post:

Brian – Follow up email – Skyscraper Technique

(Note how I don’t ask for a share. This is a Judo move that makes your outreach stand out.)

Which led to dozens of shares to my brand post:

Skyscraper Technique – Outreach email reply

Step #10: Improve and Update Your Content

You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%:

Backlinko – Content relaunch

And I’m happy to tell you that this approach still works.

For example, some time ago I relaunched this list of SEO techniques.

Backlinko – SEO techniques

But I didn’t just re-post the same content and call it “new”.

Instead, I went through and removed old screenshots and images:

Removed screenshots

Added new strategies:

SEO techniques post – New strategies

And deleted strategies that didn’t work anymore:

Deleted old strategies

The result?

A 62.60% organic traffic boost to that page:

Organic traffic increase result

Now I’d Like To Hear From You

There you have it:

My 10-step SEO strategy for 2024.

Now I’d like to hear from you…

Which strategy from today’s post are you ready to try first?

Are you going to update and relaunch older content?

Or maybe you want to try broken link building.

Either way, let me know by leaving a comment below right now.


  1. Brian, I can’t wait to try this for my niche sites. Your backlink strategies have always worked well with my sites. I’ll let you know how it goes

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Reggie. Keep me posted.

  2. Hi Brian
    Thanks for this detailed breakdown. I will use it as a method for my next content campaign for sure.

    1. Brian Dean Avatar Brian Deansays:

      Glad you’re going to give it a shot, Esben. Let me know how it goes.

  3. Definitely bookmarking this page! The video is very useful and easy to follow. Thanks for sharing!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Rachel! Let me know how the strategy works out for you.

  4. Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion 🙂

    Thanks, Brian!

    1. Brian Dean Avatar Brian Deansays:

      I couldn’t agree more, Barbara. The fact is: ranking today takes a ton of work.

  5. Always love your tips. Wondering if you have any tips on how a car dealer might be able to use this strategy.

    1. Brian Dean Avatar Brian Deansays:

      Thanks John.

      There are so many amazing car-related topics you could turn into awesome content. Just off the top of my head I can think of: most expensive cars of all time, James Bond cars, biggest gas guzzlers…

      When it’s done you can reach out to blogs in the car space.

  6. This is my first time on your blog. I thought I already know everything about SEO until I saw your techniques. I browsed on your site and almost all your tips are unique and helpful. Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Pauline

  7. Roberto Avatar Robertosays:

    It’s the first time I read your blog and man… It’s outstanding! Thanks for your unique and useful tips!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Roberto!

  8. Matt Satell Avatar Matt Satellsays:

    Great advice! All comes down to adding value. The more value you can deliver, the more likely you’ll be to get the link.

    1. Brian Dean Avatar Brian Deansays:

      Boom. Well said, Matt.

  9. Just found your blog and I am digging it! This is also cool strategy and easy to establish a connection with different bloggers out there. Thanks for the tips Brian!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Sanjay.

  10. You are absolutely right. The title has the biggest effect in the success of an article. I have the same experience.
    You have some very good articles. I’m keep reading… 🙂

    1. Brian Dean Avatar Brian Deansays:

      Thank you, Andras. That’s true: titles are HUGE.

  11. justin Avatar justinsays:

    That’s really and effective SEO strategy. Thank you so much for letting us know.

    1. Brian Dean Avatar Brian Deansays:

      No prob, Justin.

  12. Sarra Avatar Sarrasays:

    Awesome idea. Gonna test this out to see how I can tweak it for my clients.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Sarra. Keep me posted.

  13. Hans Avatar Hanssays:

    This is some valuable information cramped in just one page i’ll definitely try these methods on my site

    1. Brian Dean Avatar Brian Deansays:

      Thanks Hans.

  14. Is there such thing as having too many backlinks?

    1. Brian Dean Avatar Brian Deansays:

      Sandy, fortunately not. As long as they’re legit, the more the better.

  15. Again, Brian, wonderful article.
    Definitely going to apply this practise.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Matthew. Let me know how it goes.

  16. The article is simply fabulous, I will implement this technique and many of the other techniques mentioned.

    Unfortunately, these techniques are not as eficacez in Spanish, but we will do what we can. Thank you.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Roberto. Let me know how it works out.

  17. Hi Brian, thanks a lot for sharing your knowledge globally. I can’t say that I understand everything as I still have lots (and lots) of things to learn, but I’m really happy to have come across your site. I subscribed, of course. 😀

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Zurainny. No worries. Just take it one step at a time and you’ll be set.

    1. Hey Brian!

      This is totally like a twin to the Skyscraper Technique! 🙂

      My first is already in the works! 🙂

      Have you seen success with taking an already successful post (on your own site) and turning it into an infographic?

      Be awesome!
      Keith Breseé

  18. It’s a really refreshing idea. By doing this, people don’t get bored by your actual plan to influence them. Great!

    1. Brian Dean Avatar Brian Deansays:

      Glad you liked it, Marieke.

  19. Sarah Avatar Sarahsays:

    Hello Brain,
    I m working in French sem, do you think this startegy ‘ll work ?

    1. Brian Dean Avatar Brian Deansays:

      Definitely, Sarah. It may even work better because there’s less people using it.

  20. Bradley Avatar Bradleysays:

    Thanks Brian, this is great!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Bradley.

  21. Is this the same SEO strategy for magento website? I mean e commerce magento website? thanks

    1. Brian Dean Avatar Brian Deansays:

      Yes, Pierre, the same principles apply to all ecommerce sites.

  22. Derek Avatar Dereksays:

    Awesome work. I can’t wait to try this out in the next few weeks.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Derek!

  23. Allan Avatar Allansays:

    Everytime I do some kind of SEO search in Google backlinko seems to be on page 1. Im impressed! 😀

    1. Brian Dean Avatar Brian Deansays:

      What can I say, Allan, I practice what I preach 🙂

  24. Great concept Brian, I am going to implement this for my business and look forward to more of your advice!

    1. Brian Dean Avatar Brian Deansays:

      Sounds like a plan, Lars.

  25. Awesome read Dean! A lot of really good information in this article. I’m sure I’ll put this to good use 🙂

    1. Brian Dean Avatar Brian Deansays:

      Thanks Fraklin. I hope so. This strategy is working really well right now.

  26. Hey Brian, great post!

    I’m right at the start of trying out the skyscraper technique with my new blog post so I’ll let you know how that goes (it’s already got great results!)

    I’ll be sure to try this out next and give you an update!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Liam!

      Oh cool. The Skyscraper Technique is great. This works really well too.

  27. This is something that I should definitely has a crack at. Seems that if you get it right the results are amazing!

    1. Brian Dean Avatar Brian Deansays:

      I agree, Nigel. Definitely give it a go.

  28. I’m going to have to put this one into action! Thanks Brian!

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Matt.

  29. Annie Avatar Anniesays:

    Brian all of your posts inspire me to get up and do something! I love your actionable style. I am brand new to the blogging biz and currently have 0 traffic. I am hoping to use this as well as other strategies I’ve learned from your posts to change that number! Thanks for all the great info!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Annie.

  30. Brian, you are just awesome, the tactics explained here are completely unique, following some of your tactics I have also been able to fetch the reply from sites like Huffington. Soon gonna share on my site and with you that how I grew my traffic by more than 1000% 🙂

    1. Brian Dean Avatar Brian Deansays:

      Oh nice! Glad to see you’re putting my strategies into action, Karan.

  31. Hi Brian
    This was extremely useful for me – can’t wait to give it a go 😉

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, Chris.

  32. Hi Brian,

    This post is a real eye opener. I have simply been publishing posts without giving much thought toward how to make it more appealing to users (and of course wondering why I am not getting any visitors). Your post gave me some creative ideas that I can use right away. Thanks.

    1. Brian Dean Avatar Brian Deansays:

      Sounds good, April. This approach will probably work a lot better.

  33. And another great post by Brian, never gonna get tired from the posts you are publishing! Keep on rockin’!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Hugh. I’ll keep it up then.

  34. 100% grade A quality. I’m not sure that I’ve ever ran across a Google ranking guide that’s quite this thorough, and I’m most definitely bookmarking/sending out to clients. Appreciate your hard work and effort!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Brandy. As far as I know this is the only one out there.

  35. Ohh man…Just starting an SEO agency. This will come very handy. Thanks Brian.

    1. Brian Dean Avatar Brian Deansays:

      Yes it will, Sebastian.

  36. Hi Brian

    Just want to thank you for this post, very great details and informative, I will apply this strategy for my blog.

    Thanks again.

    1. Brian Dean Avatar Brian Deansays:

      Happy to help, Lan

  37. Hey Brian,

    This is a rocking stategy it seems. Never used but atleast this inspires me to get me out of my comfort zone to do something creative and get traffic + rankings. I will definitely give this a try and see how it works for my niche.

    Great post mate.

    1. Brian Dean Avatar Brian Deansays:

      Cheers Keyur

  38. RJ Bryan Avatar RJ Bryansays:

    Hey Brian,

    Quick Question: What do you use to create your example images? I usually just do a screen shot, but what do you use to make the red arrows and boxes you usually use?

    1. RJ Bryan Avatar RJ Bryansays:

      Great post btw… but you knew that lol

    1. Brian Dean Avatar Brian Deansays:

      Hi RJ, I use greenshot.

      1. RJ Bryan Avatar RJ Bryansays:


  39. Brian, as always your posts are just awesome. Keep them coming 🙂

    1. Brian Dean Avatar Brian Deansays:

      Thanks Collin.

  40. Another great article Brian! Perfect tips for my niche sites to give them an extra boost on page 1. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Happy to help, Holly.

  41. This information was eye-opening for me. As someone who is relatively new to the blog scene, tips like these give me a lot of inspiration for getting a larger following. Thank you for putting all this information in one place!!

    1. Brian Dean Avatar Brian Deansays:


  42. Maribel Avatar Maribelsays:

    We will definitely try this. Thanks for sharing your ideas! 🙂

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Maribel

  43. Great post. Sort of reflects the changing face of all PR and Marketing. Establish relationships, and provide true value. These are the ways to drive traffic and build a successful business.

    The days of just crossing fingers hoping for a hit are over.

    1. Brian Dean Avatar Brian Deansays:

      Well said, Alena. I 1000% agree.

  44. Arash Ghaemi Avatar Arash Ghaemisays:

    A consistent theme among your blog posts and SEO course is go against the grain and do something different than other people.

    I consider this a “Contrarian SEO” approach and I think it’s super cool you do this. I try to apply this to my day to day job and also in freelance/contractor gigs as they come in.

    One question I have is how does someone who has carved out a place in SEO beat the OG contrarian SEO?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Arash. That’s a tough one. I recommend developing your own strategies and techniques. If they go against the grain, great. If not, as long as you have something that works, people will listen either way.

    1. Brian Dean Avatar Brian Deansays:

      Thanks 👍👍👍👍

  45. Hey Brian, You always rock, and provides great knowledge to your followers, and I’m one if your follower too. Thanks for this amazing info😊

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Amit.

  46. Good information, as always, Brian. I will digest this slowly & get back to you if I have any questions. Thanks again for your help on helping us all!

    1. Brian Dean Avatar Brian Deansays:

      Sounds good. Let me know how it goes.

  47. Hello Brian,

    Just wanted to say, thank you for this awesome Blog.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Amit. Glad you enjoyed it.

  48. Rayyan Ayyubi Avatar Rayyan Ayyubisays:

    Thank you for sharing such an amaizng Strategies. Your SEO Strategies help to rank much faster on Google. Hope you will come with more new strategies in Future.

    1. Brian Dean Avatar Brian Deansays:

      No problem, Rayyan. Glad you learned some new strategies from today’s post.

  49. Great post Brian! But in this strategy you haven’t spoke about Rank brain algorithm, as you specific only user intent. Any updates for rank brain algorithm

    1. Brian Dean Avatar Brian Deansays:

      RankBrain is how Google measures and interprets the user experience/user intent signals. It’s involved in almost every query, so it’s always running behind the scenes.

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