Voice Search:The Definitive Guide

Voice search is HUGE right now.

And it’s only getting bigger.

The question is:

How do you optimize your site for voice search?

Well, that’s exactly what you’re going to learn in this guide.

Optimize for Voice Search

Chapter 1:The Voice Search Revolution

The Voice Search Revolution

Some people say that we’re in the middle of a “Voice Search Revolution”.

Is that true… or an exaggeration?

Let’s look at some recent stats…

41% of adults (and 55% of teens) use voice search daily (Google).

Use voice search daily

20% of all Google mobile queries are voice searches (Google).

Google mobile voice searches

Voice search has grown 35x since 2008 (KPCB).

Voice search growth worldwide

The stats paint a clear picture:

Voice search isn’t “the next big thing”. It’s already here.

And when you dig deeper, things get even more interesting…

25% of all Windows 10 desktop searches are done via voice (Branded3).

Windows 10 desktop searches made using voice search

This stat surprised me.

Contrary to popular belief, voice search isn’t just for mobile devices.

More people are talking to their desktop computers and smart speakers. Speaking of…

65% of Google Home or Amazon echo owners “can’t imagine going back” (Geomarketing).

6 out of 10 people say that voice activated devices are essential to their lives

Smart speakers are the next refrigerator –every home will have one. And as more people search with smart speakers, SEOs will need to adapt (more on that in Chapter 3).

By 2020 50% of all searches will be voice searches (Comscore).

Percent of all searches as voice search in 2020

Who knows if this prediction will turn out to be true. Either way, it’s clear that voice searches are eating into keyboard-based searches.

And as you’ll soon see, this trend impacts how we optimize content for SEO.

Now, you might be wondering:

Why is voice search growing so quickly?

There are 3 main drivers behind this trend…

First, searching with your voice is 3.7x faster than typing (Bing).

Searching with voice is 3x faster than typing

Faster searches=faster answers.

So it’s no surprise that more people are using their voice instead of a keyboard.

Second, voice is perfect for mobile searches. In fact, nearly 60% of mobile searchers use voice search at least “some of the time” (Stone Temple).

Methods used to look something up

Finally, voice search is more convenient. That’s probably why more than half of respondents in one survey stated they use voice search so they “don’t have to type” (Stone Temple).

Reasons for using voice commands

Typing “how tall is the tallest building in the world” on an iPhone is a huge pain. But saying the same phrase out loud is an absolute breeze.

To summarize:

It’s clear that voice search isn’t just hype. It’s a legit trend.

And it’s a trend that’s already affecting SEO.

Chapter 2:SEO in a Voice Search World

SEO in a Voice Search World

As it turns out, searching with your voice is very different than typing.

Specifically, voice search changes:

How people search.

When people search.

And what they search for.

In this chapter I’ll breakdown these changes… and how they impact SEO.

#1: Voice Changes How People Search

Voice search changes how people search in two important ways:

  1. Searches are longer
  2. Searches are more conversational

I’ll explain…

Bing engineers noticed that voice search keywords are significantly longer than text-based searches.

Text .vs. Speech searches

And voice searches aren’t just longer… they’re less like “computer language”.

In other words: they’re more conversational.

(In fact, Google states that 70% of searches on Google Assistant use “natural language”).

For example, let’s say you want to start making cold brew coffee at home.

A few years back, you’d probably type a short keyword like “make cold brew” into Google.

Type short keyword

But when you search for the same thing with your voice, your query will be totally different.

Specifically, your search term will be longer. You’ll also use natural, human language.

Natural keyword voice search

Needless to say, this has a big impact on how we do keyword research and on-page SEO.

I’ll show you how to adapt to this change in Chapters 3 and 4.

But for now, let’s look at the second way voice search is changing SEO…

#2: Voice Changes Where People Search

Because voice search is so convenient, it’s being used more often and in more places than ever before.

In fact, Google reports that “____ near me now” searches have grown by 150% over the last two years.

Evolution of "near me"

And these searches are happening in places that you might not expect…

One survey found that people are significantly more likely to use voice search in public places (like a restaurant, at the gym…and even in a public bathroom) compared to last year.

In what environments do people use voice search?

For example…

Let’s say you’re visiting Boston for a big meeting. And on the way to your meeting, you spill coffee on your shirt.

A few years ago, you’d head to the closest place with Wi-Fi, whip out your phone and type “clothing store Boston” into Google.

Search by typing

But thanks to LTE, location technology, and voice search, you’ll do a voice search wherever you happen to be.

Search by speech

(And like I outlined earlier, the keyword you use will be very different than if you typed it out).

#3: Voice Changes How People Get Search Results

Google is slowly changing from a search engine to an “answer engine”.

In fact, thanks to SERP features like Knowledge Graph and Featured Snippets, the number of organic clicks have dropped by 37%.

Why? You don’t need to visit a site to get your answer. It’s right there in the search results.

Knowledge graph example

And Google is using this same answer-focused technology to provide voice search results.

For example, let’s say you wanted to know how many calories are in an apple.

Back in the day, you’d search for something like “apple calories”… and be forced to sift through 10 different results.

Scrolling through Google search results

But with voice search, you can get your answer read back to you within seconds.

Single answer read back to you

Sure, lots of voice searches are done on the Google app (or by “typing” with your voice on your phone).

Which means that you still get a traditional set of 10 blue links.

Mobile search example

But this is becoming less and less common.

In fact, even when you get 10 blue links from a voice search, Google usually reads the Featured Snippet back to you.

Voice Search and Google iPhone app

So: what does this mean for SEO and content creators?

Our content needs to give people direct answers to their questions.

Otherwise, it’s going to be harder and harder to get your content in front of people.

That said, don’t stress. I’ll show you exactly how to create voice-optimized content in chapters 4 and 5.

But first, it’s time for me to show you how to do voice search-focused keyword research.

Chapter 3:Voice Keyword Research

Voice Keyword Research

In this chapter I’m going to show you how to do keyword research in a voice search world.

Specifically, I’m going to give you three actionable strategies that you can use to find voice search keywords.

Let’s dive right in.

Look For “Natural Language” Keywords

Like I mentioned in chapter 2, voice searches are more natural and conversational than text-based searches.

So robotic keywords like this…

Robotic keywords

…are slowly getting replaced with keywords like this:

Natural keywords

And when you evaluate keywords, you’ll want to keep this fact in mind.

For example, let’s take this set of results from the Google Keyword Planner:

Google Keyword Planner – Paleo diet

Most people would size up this list of keywords based only on:

  • Search volume
  • CPC
  • Seasonal trends

But thanks to voice search, you ALSO want to check to see if the keyword is conversational.

In other words:

Natural sounding keywords are going to get a big boost in search volume as voice search grows.

(And the opposite is true: if a keyword sounds robotic, expect fewer people to search for that term in the years to come).

Don’t Avoid Insanely-Long Keywords

Most people completely avoid really long keywords.


It’s simple: VERY few people search for them.

But as more people search with their voice, “normal” keyword length is getting longer and longer:

Text .vs. Speech searches

So don’t be afraid to optimize your content around 5+ word terms, like these:

Five word plus items

Now, to be clear:

I don’t think you should optimize an entire page around really long terms.

Instead, you want to sprinkle these long keywords in your content.

As you’ll see in Chapter 4, if Google finds a keyword anywhere in a piece of content, they’ll use it as a voice search result.

Finding keywords anywhere in a piece of content

Target “Question Keywords”

Thanks largely to voice search, question keywords are up 61% year-over-year:

Growth in question phrases, year over year

A few years ago, if you wanted to get higher rankings in Google, you might search for something like this:


But you’re probably not going to whip out your iPhone and say: ”Hey Google…SEO”.

Instead, when you search with your voice, you’re going to ask a question.

How do I get my site to rank higher in Google?

You can already find question keywords in any keyword research tool:

Question keywords in Google Keyword Planner

But it takes a lot of digging.

If you want to scale this process, I recommend Answer the Public

Answer The Public – "SEO"

…and BuzzSumo’s Question Analyzer:

BuzzSumo Question Analyzer

Now that you’ve found a handful of voice search keywords, it’s time to optimize your content around them.

Chapter 4:Optimize Content for Voice Search

Optimize Content for Voice Search

In this chapter you’re going to learn how to optimize your content for voice search.

And I have some great news:

You DON’T need to completely overhaul your site.

In fact, you can get your site ready for voice search SEO with a few simple tweaks.

Include Short, Concise Answers in Your Content

Earlier this year we conducted the largest voice search SEO ranking factors study ever.

Voice Search SEO study

And one of our most interesting findings is that Google tends to answer voice search queries with short, 29-word results:

Average number of words

For example, the Google Home results for the query “are figs good for you” is:

Google Home results query

(That result is 28 words)

That’s why it’s important that your content answers someone’s query in 30 words or less.

That said:

It doesn’t make sense to write a 30-word blog post.

That’s why you want to…

Create Voice Search FAQ Pages

FAQ pages are PERFECT for voice search.


Well, like I mentioned earlier, question keywords are on the rise.

Growth in question phrases, year over year

And you just learned that Google wants to give their users 30-ish word answers.

FAQ pages check both of these boxes.

That’s probably why voice search results are 1.7x more likely to come from an FAQ page compared to desktop results.

Results from FAQs pages

For example, if you do a voice search for “how do car insurance claims work”, here’s what you get back:

How do car insurance claims work?

Sure enough, Google pulled that answer from a FAQ page:

FAQ page results

And that’s just one keyword. FAQ pages can rank for hundreds of different voice search queries.

For example:

If you do a voice search for “how do home insurance claims work”, the result comes from that same FAQ page.

How do home insurance claims work?

Optimize for Featured Snippets

Getting in the Featured Snippet is like a voice search cheat code.

In fact, 40.7% of voice search answers come from the Featured Snippet:

Results from Featured Snippet

For example, if you do a voice search for “Is ice water bad for dogs?” with the Google iPhone app, the answer you get is:

Voice Search and Google iPhone app

And if you look at the search results, you can see that Google just read the Featured Snippet result.

Google Featured Snippet equivalent result

And keep this in mind:

Getting in the Featured Snippet is even more important for Google Home and Alexa search results.


These devices only give you ONE answer.

So if you don’t rank in Featured Snippets, you’re going to be invisible on those devices.

Write Content With Natural Language

Voice searches are more natural and less robotic than keyboard searches.

And you want to write your content the same way.

That way, when someone searches for…

Voice search results are natural

…Google will find a “match” in your content:

Voice search finds a match

(A match that wouldn’t happen if you used a robotic phrase like: “how to dm on Instagram”)

Embed Long Tail Keywords Into Long Form Content

Yes, voice searches are significantly longer than keyboard searches.

But that doesn’t mean you want to create 1000 pages optimized around 1000 different voice search terms.

In fact, one of the most surprising findings from our voice search ranking factors study was that less than 2% of all voice search results had the exact keyword in their title tag:

Exact keyword in title

Instead, Google will pull an answer from a page…

…even if that answer makes up a small section of the content.

For example, I just did a voice search for “do post offices accept credit cards”.

Voice search halfway down

And the result came from a page that only answered that question halfway down the page:

Voice search halfway down result

But because the answer was short and sweet, Google decided that it was the best result for that query.

Bottom line?

Embed lots of long tail keywords in your content.

When you do, your single page can rank for lots of different voice search queries.

Chapter 5:Advanced Tips and Strategies

Advanced Tips and Strategies

This chapter is all about teaching you advanced voice search SEO tips and strategies.

So if you’re going “all in” in voice search, you’ll love the actionable advice in this chapter.

Let’s get started.

Include “Filler” Words in Question Keywords

You already learned that question keywords are on the rise.

(Mostly driven by an increase in voice search)

And when you optimize for questions, make sure to include “filler words”.

Filler words


Well, Bing’s Purna Virji states that:

The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for.”

Very cool.

Write for a 9th Grade Reading Level (Or Below)

The average voice search result is written at a 9th grade reading level.

Average reading level

Which means you want to AVOID jargon and fancy words in your content.

(To be honest, you should avoid this stuff anyway. But it’s nice to know that clear writing also helps your voice search rankings)

Improve Your Sitespeed

The loading speed of a voice search result is 3.8x faster than your average website.

Time To First Byte (TTFB)

Again, you want to have a fast loading site anyway.

(Especially considering that Google’s Speed Update is now live)

Which leads us to…

Beef Up Your Domain Authority

Did you know that sites with lots of links rank more often in voice search?

It’s true.

In fact, the average Ahrefs Domain Rating of a voice search result is nearly 77.

Average domain rating

(Which is high)

And unlike traditional SEO, the authority of the page doesn’t seem to be an important voice search ranking signal.

Average page rating

This data is from our voice search correlation study. So it’s impossible to know exactly what’s going on using our data alone.

But my theory is this:

Many voice search “results” are actually just a single result.

And Google needs to know that they’re giving you an answer from a trusted source.

(In other words, a domain with lots of trust and authority).

So they lean on domain authority over page authority.

For example, here’s a Google Home voice search:

Google Home voice search result

The answer comes from an authoritative domain (

But the page itself has a pretty low Page Authority (13).

The bottom line is this:

If you want to rank in voice search, focus on building up your Domain Authority.

When you do, Google will want to use your site as source… even from pages on your site that don’t have a ton of links.

Longer Content=More Voice Search Traffic

You might have heard that the average word count of a first page Google result is approximately 1900 words:

Content total word count line

But what you may not know is that voice search result pages tend to be even longer (2300 words).

Average word count

To be clear:

I don’t think Google’s voice algo has a sweet spot for long content.

Instead, this is just a numbers game:

A page with lots of content is more likely to “match” a voice search query.

Google Voice match from long content

Optimize for “___Near Me” Searches

Back in the day, “local” searches meant city and state.

So if you wanted to find a dry cleaner in New York, you’d Google something like this:

Dry cleaner New York Google search

Over the last few years local searches have gone from “city”… to “block”.

(Mostly thanks to an explosion in “___ Near Me” searches)

So if you run a local business, you NEED to optimize around terms that voice searchers use.

For example, the other day I was looking for a salad place. And I happen to be near Fenway Park.

So I used the Google app to search for: “salad near Fenway”.

And I got a list of salad places near Fenway Park:

Salad near Fenway

Businesses that optimize for “near Fenway” or “in the Fenway area” are going to rank best for hyper-local searches like this.

(Which means more customers walking through the door)

Rank Videos in the Search Results

You may have noticed that Google recently rolled out what I call “Video Featured Snippets”.

Video Featured Snippet

As you can see, it’s a video result.

But instead of a link to a YouTube video, Google pulls out the section of the video that’s relevant to your search.

Video Featured Snippet – Section of focus

And from my informal testing (and data from Bing), these types of video results tend to pop up more often for natural language queries.

(The type of natural language queries that people use in voice searches)

Here’s a perfect example of what I mean…

Let’s say that you want to rank your videos in YouTube. So you decide to search for some video SEO advice.

If you use a keyboard, you’re probably going to search for something like:

YouTube SEO search

Sure, there are videos in the search results. But they rank in the 5th spot.

YouTube SEO SERPs video

Look what happens when you search for the same thing using the natural language keyword: “how do I rank my YouTube videos”

Natural language search alternative

You get a Video Featured Snippet.

The takeaway is this:

Video is a BIG part of Google’s strategy for answering voice search queries.

So if you want to get your content in front of voice searchers, you need rank your videos in Google.

Chapter 6:Voice Search SEO Case Studies

Voice Search SEO Case Studies

In this chapter you’re going to see real-life examples of voice search results.

I’ll also break each page down so you can see why it’s ranking so well.

That way, you can apply these strategies to your site.

Case Study #1: “What are Channel Keywords?”

Earlier this year I launched The YouTube Marketing Hub.

YouTube Marketing Hub

And when I wrote the content for the hub, I made sure to optimize it for voice search.

Specifically, I included a mini FAQ section at the top of almost every page:

FAQ sections

And it worked!

When you do a voice search for “What is a YouTube channel description?”, you get this answer from Google:

Backlinko – Voice search result

Let’s break down some of the factors that went into this result:

First, the answer was part of a mini FAQ section. As I showed you earlier, Google loves pulling voice search answers from FAQ pages.

FAQ sections

Next, the result shows up in the Featured Snippet spot:

Equivalent Featured Snippet

Third, the reading level of my answer is 9th grade, which is in-line with most other voice search results.

Finally, Backlinko’s Domain Rating is 85. That’s higher than the voice search average of 77.

Backlinko DR

Again, the authority of the page doesn’t seem to be super important for voice search SEO.

(That page’s authority is only 12)

Ahrefs URL rating for voice search result

Let’s look at another example…

Case Study #2: “What’s the Best Way to Peel Garlic?”

The answer to this one comes from Lifehacker:


This is one of the cases where Google still gives you 10 blue links.

But unlike a traditional set of search results, Google points you to a specific result by saying: “Here’s information from Lifehacker:”

So what helped this page rank for this voice search keyword?

First off, Lifehacker is a super authoritative site (Domain Rating of 91).

Lifehacker – Domain rating

The page also loads lightning fast (it has a 97/100 mobile speed score from Google PageSpeed Insights).

Lifehacker – Mobile speed score

The answer is also written in a way that’s easy to understand (it’s written at a 7th grade reading level).

Last up, the answer is in the Featured Snippet spot, which increases the odds of ranking in voice search:

Lifehacker – Featured snippet

Let’s wrap things up with one final mini case study…

Case Study #3: “How do you access the Google Keyword Planner?”

So I recently updated my guide to getting the most out of The Google Keyword Planner.

Google Keyword Planner

Specifically, I added a bunch of snippets that would work well as a Featured Snippet or as a voice search result.

Google Keyword Planner – Snippet section

And sure enough, my page “ranks” #1 when you voice search for: “How do you access the Google Keyword Planner”.

Backlinko – Voice search result

Let’s break it down:

First, Backlinko’s Domain Rating is 85. That definitely helps.

But links aren’t nearly as important as formatting and language.

(After all, 3 of the other 10 results on the first page are from

Google in the SERPs

Second, even though the guide was on a technical subject, I made it easy to understand:

Easy to understand

(It’s exactly how I’d explain the Google Keyword Planner to my non-tech savvy mom)

In fact, my page is written at an 8th grade reading level.

Finally, the word count of my page is 2,497 words.

Optimum word count

The average voice search result is approximately 2,300 words. So my content is pretty close to the “ideal” length for voice search SEO.

Now It's Your Turn

Your Turn

Now I’d like to hear from you:

Which technique from today’s guide are you going to try first?

Are you going to target more Question Keywords?

Or maybe you’re ready to start publishing FAQ pages.

Either way, leave a comment below right now.

  1. Wow wow wow. Super killer post, Brian!! You keep pushing things to the next level. The design is awesome too!!

    I really enjoyed the Advanced tips in Chapter 5 but, I’ve bookmarked this and are going to have come back and re-read this post a few times to digest it fully, lol.

    1. You’re welcome, Logan.

      I’m really happy with how this one turned out. There’s some scattered information out there about optimizing for voice search. But no single go-to resource… until now 😀

  2. As usual, a great guide! This time, I have a different question.
    Your blog post/webpage looks damn great! Is this totally designed by yourself, or you have used any page builder plugin for this?
    If you have used any page builder plugin, then please mention its name!
    Rushikesh Thawale 🙂

  3. Brian,

    Great guide as always! Amazing info and one I’ll definitely be coming back to. Constantly trying to apply what I learn here and funnel it into my own business. So many gold nuggets of info!



    1. Thanks Dave. The entire Backlinko team put A LOT of work into this one. So I’m glad to hear that you learned some new strategies that you can use to optimize for voice search.

  4. Your guides are always incredibly comprehensive, Brian. Admittedly, I didn’t know much about voice search because I rarely use it so this was very helpful. Applying it to my SEO strategies is yet another fish to fry, though. Can the web stay static for at least a year or two? Sigh… 😉

    1. Hey Wes, thank you. I’ve actually been using voice search more and more (it’s faster and easier). I hear you on that. It’s hard to keep up with all the changes. On the other hand, that’s part of the fun.

      (At least for SEO nerds like me 🤓 )

  5. Thanks for the updated content, Brian. I was wondering: Ok, let say someone finds my content via voice search, how are they going to understand that this is my site? You mentioned that only if my site rank is really high I will be mentioned by the voice machine. Is there another way?

    1. You’re welcome, Ivaylo. Google usually references the source of the answer (“According to Backlinko….”). Even so, like I mention in Chapter 2, voice search affects how people search. So even for traditional desktop searches, it makes sense to optimize for voice search.

  6. Great content as usual! I’ve been looking for an indepth guide about voice search for a very long time – great to finally see something all in one place.

    I love the FAQ’s page idea. I always thought they were a little too 2015, but voice search gives us an excuse to start using them again. We’ve been ensuring that we head up content with a question to cover long tail keywords for voice search.

    You mention a lot about content optimisation however, I’m curious if on-page optimisation affects your ranking positions for voice search. Would you say that site owners would still need to take care of the basics, such as metas, h tags and internal link structure to rank for voice search, or would content be sufficient enough?

    1. Thanks Curt. I’m with you: I’ve been interested in voice search for the last year or so. But most of the info was pretty scattered around.

      To answer your question: From my own experiments, I’ve found that traditional on-page SEO stuff helps A LOT with voice search rankings. Specifically, how your content is structured. For example, if you have “What is X?” above an answer, it’s more likely to rank in voice search if “What is X” is an H2 or H3. That structure helps Google understand your content a bit better… which makes it more likely to rank for voice searches.

  7. WOW! Thanks for this amazing article. I was tired of all those “useful” articles that show up on Google. Your article is the real deal.

    I think voice search is going to be more significant in the coming years as more and more people get access to superfast internet connections.

    In my country, India, Google even appears on the T.V. This alone is more than enough to encourage people to rely on voice search for day to day questions.

    🙂 Peace.

    1. You’re welcome, Mithun. I’m with you: voice search is becoming more popular every day. The big sticking point is the social stigma of doing voice searches in public. But as some of the data I shared from Stone Temple Consulting showed, that’s fading fast.

  8. This is one of most insightful things I’ve read in a long time. Mandatory meal time read at the office today. Search Experience Optimization is around the corner if not already here. Thanks for the information Brian.

  9. My first thought… WOW WOW WOW and WOW! Okay… the guy, hi Darren, with the first comment said the same. But there can’ t be another word!!! How many hours are in this text? Or month or years! ;-)))) Thank you so much for this, your researches and all these information. You saved me and the others so much lifetime;-)))

    1. You’re welcome. Yeah it’s interesting how voice search has made long tails more important. Like I mentioned in the post, though, this isn’t like 2009 where it made sense to create 1000 pages around 1000 long tail keywords. Once long piece of content can rank for thousands of long tail keywords.

  10. Great post!! Really in-depth!!

    But I don’t like where the google is going with this.

    The google voice will read the answer of about 30 words. Minimising the amount of information that can be returned to the searcher.

    So someone asked “How many calories are in apples?” And lets say that someone is diabetic but forgot to ask how much sugar is there and in what way will which apple influence his/hers health.. Google will not provide more than 30 words and if someone asked their amazon echo device lets say, they will be satisfied with their answer and thats it.
    On another hand if they manually opened the article by keyboard typing they would read 1000-2000 words article about apple and its effect on the health while also possibly mentioning its effect on diabetic people.

    I am just giving a lame example but you get what I mean. This will affect the information age as people no longer have to read in depth and will only get the answers they can think of they need, when in fact they may need more than they asked for.

    1. Logan, you raise a good point. And I agree with you on that. My guess is that the traditional “search for a keyword and click on 1 out of 10 blue links” is very much here to stay. There are LOTS of keywords where people need and want context and nuance. But for lots of others, people just want a quick answer.

      That said, voice search affects ALL searches because it changes how people search and the keywords that they use.

      1. I agree with you but I am just afraid that this new change will not promote learning in peoples lives.

        I am very young and luckily for me I was always intrigued to learn more about any topic but not everyone is like that. This may negatively impact people by reducing the overall knowledge of people on any topic they are interested in because they will be drip fed the knowledge and only if they ask.

        From what I noticed by observing friends of my age, they are simply impatient and want to get everything they need to know asap but we all know that this is not how the world works. There are no shortcuts to knowing things.

        Sure some people will take a long way and read all of the 10 results but not everyone. Those who do not will not learn more but will usually get 30 word answers on the questions they remembered to ask.

        The real problem is if there are downsides to something which they asked. Something that may seem insignificant or innocent but they just forgot to ask if there are downsides. Once something takes a turn for the worse there is no back button IRL.

        I hope I am making myself clear. Thank you for your reply Brian and once more thank you for this post because it really is amazing!

        1. I totally see where you’re coming from, Logan. With every new technology there are upsides and downsides. And voice search is no different.

          Either way, as marketers, we need to be prepared for it.

          1. Exactly. Now I am thinking of ways to encourage either directly but most probably indirectly, through choice of words, the users to actually read the entire article after they got their 30 words answer.

            Maybe there are ways to construct the sentences which will appear (hopefully) as the voice result that will cause the people to think “That’s interesting but it seems as if I should know more about this”.

          2. On the bright side the answer usually cites the source (“According to…”). So hopefully people will ultimately visit the source if they want to learn more.

  11. Wow… This is another interesting update with Google.

    However, isn’t this is going to affect niche websites with less Domain authority? I think it will

    But anyways, you made it super easy to understand!

    1. You’re right: niche websites aren’t going to perform as well. Google is trying to develop ways to bubble up trusted sources of info. So the higher your domain authority, the better you’ll do in voice search.

  12. Wowww… Whenever i read your post, thats my expression. All things you mentioned reagrding voice search are very helpful. Now on i will target the question keywords.

  13. Excluding “near me” search what is the value of ranking for voice search? Most of your examples, have little to no commercial intent.

    From a local/affiliate SEO marketing prospective, I’m having a hard time wrapping my head around the value of having Alexia/Siri/Google Assistant read back parts of my web page.

    With voice search increasing, I would love to know how to monetize this.

    1. Jason, you raise a really good point.

      That said, voice search impacts pretty much every keyword out there. Even commercial searches. For example, a few years ago someone might search for: “attorney SEO agency.” But with voice search they might search for: “What SEO agencies out there specialize in helping law firms?”. The intent is the same but the keyword has changed.

      1. This is a great post – but I also wondered about the best way to utilise this for non-retail products. Thank you for addressing this too.
        I will have to spend some time getting my head around this on our site.

  14. Hi Brian, great guide as always.

    I have a question.

    You mentioned that only 2% of results have exact keywords in the title tag.

    What does that mean?

    Is Google somehow suppressing those results because they deem them too robotic for voice search (which probably runs on a different algo)?

    Do you recommend that we still follow best on-page practice (keyword in the meta title, exact match and at the beginning when it makes sense);
    or should we try to include keywords within the meta title while also making sure to use filler words to make it more natural sounding?

    I guess my question is:
    Is only the content body reserved for embedding long tails, or can we get creative with the meta information (without damaging our overall SEO)
    Thanks for your reply, once again great guide:)

    Have a nice day.

    P.S. I spotted a small typo.
    At the beginning of chapter 4 you say:
    “you get your site ready for voice ”

    You miss one “will”

    1. Hi Nikola, thank you. My take is that Google is grabbing voice search results from anywhere on a page (not just pages that are specifically about that term). I don’t think they’re suppressing robotic sounding title tags (after all, users aren’t even read back the title tag). Does that make sense?

      And thanks for the typo heads up.

  15. Great post Brian! There is a problem in one of your links (Google’s Speed Update). I get:
    Missing permissions
    You do not have access to the account, property, or view. Contact an Analytics administrator who has the Manage Users permission.

  16. Brian,

    As a new blogger (Started in February of this year) I can’t even begin to tell you how invaluable your blog has become to me. You always put out the most common sense information and timely as well.

    I actually blog about smart home products, so I’m very VERY familiar with voice search and it’s importance. But this post just took my knowledge to a whole new level!

    Thank you so much again for putting in the time and research and taking the time to pass on your knowledge to all of us.

    Best Regards,

  17. Agree with Darren’s wow wow wow. Great Info. I will be updating and using this on my next sites more long tailed search words in articles and a FAQ page.
    Thanks very much

    1. You’re welcome, Paul. I’ve already started adding FAQ sections to some of my content. It’s a great way to rank for more question keywords and hit a few long tails automatically.

  18. Really love the design of post!
    In fact, this awesome design attracts readers to read the complete Guide.
    At the starting of my blogging journey, my friend suggested me to do work on the Question-based keyword. But I didn’t see any result of my webpage is on a featured snippet.
    Yet I am getting usual organic traffic.
    I think I should learn more to take my site into google suggestions like voice search & Featured Snippet.
    Today I have learnt something new from your post.
    Thanks for that!

  19. Dude, this is HUGE! Thanks so much for putting this out. I don’t do any voice search, so to me this topic is super foreign. I will take some to swallow this beast guide this weekend. In the meantime, thanks again for putting up so much great work!

  20. Epic article Brian. Really awesome and actionable. I was just wondering if I should make voice search a priority when a lot of my income comes from running ads on my site. I need click throughs and as you say, with voice search results, they won’t need too because there are featured snippets. Any advice would be wonderful. Thank you 😊

    1. Good question, Michele. Appearing as a Featured Snippet is actually a cheat code to getting more traffic. The FS is going to appear anyway, so you might as well get your content in there 🙂

  21. I read every post of yours and I love it.

    Just found out that the new FAQ page that we designed for a client was matching most of your tips!

    Really glad to know that we are always one step ahead googl’s updates 😉

  22. Great post as always Brain! Voice Search SEO is next big thing after mobile seo. People who aren’t optimizating their website for voice search is leaving money on the table. Nearly 57% of searches on mobile happen through voice search.

    It is not hidden that mobile users have increased surprisingly in past few years that still counting on. You can’t imagine the market.

  23. Damn, Brian Dean back at it with another killer article. I got a ton of value from this and will definitely be optimizing for voice search. Keep up the killer content!

  24. Hey Brian, awesome stuff as always.

    I am most certain that I’ve already been implementing “conversational keywords” but this just drives the point home further.

    I never think of searching “macbook air university” but rather “what’s the best laptop for university students” or simply “best laptops for university students”.

    At any rate, keep up the great work!

    1. Thanks Mike. I still find myself searching for robotic keywords (mostly because it’s faster). But I’m MUCH more conversational when I search with my voice.

  25. Hi Brian,

    Thank you so much for sharing your research and I really appreciate your clear response to Curt. As a content writer, I use FAQ pages to address long tail keyword searches, and these pages usually rank well on Google. Since most searches typically use less formal writing, I mirror the reading level in H2 and H3.
    Using a more conversational tone also alleviates any content ranking conflicts with other pages.

    The tedious part is staying on top of content. For this, I map all links, headers, and keywords for a site in Excel before transition. I, for one, am thrilled with the way Google has improved searches – especially voice search. Quality content is intentional and well worth the effort.

    Addressing your wonderful point about headers, I’m a big fan of Yoast and use the wordpress plugin. Interestingly, their online documentation for headers states “Although not a major ranking factor, headings do affect SEO. That’s because headings are important to help users understand the subject of an article. And if readers use headings to figure out what an article is about, Google will too.”

    However, my experience and your research shows that it is important to carefully structure headings for SEO. Using specific, localized, and targeted long tail keywords in headings, can make content easier to understand AND improve ranking.

    Brian, I believe that you have cracked voice search wide open. More than a few of us need to catch up to you!

    Do you think this is another win for quality SEO content or a quick fix for keyword stuffers? For example, if 20 writers use identical H1 and h2, do you know how Google compares and ranks the content that follows?

    Thanks again for sharing your hands-on research. You’re my go-to SEO Guru!

    1. You’re welcome, Helen. I’m really glad to hear that you enjoyed today’s guide!

      I’m with you 100%: H1 and H2 tags don’t get a lot of love. But they’re super important for helping Google understand your page. It also doesn’t hurt that lots of headers break up content into easy to read chunks.

      It’s hard to say, but it’s looking like a win for keyword stuffers right now. Like any new technology, marketers that move fast and exploit it (in the bad sense of the word) tend to have a short-term advantage. But in the long-term, quality content and sites will ultimately come out on top.

      To answer the question about 20 identical h1 and h2s, there’s a lot to that… but it’s mostly link-based.

  26. Hey Brian,

    How are you tracking the results from your voice search optimization efforts?

    I work for a big B2B software company that operates in a very competitive market so I try to focus my efforts on interesting areas which can drive above average results. The big challenge with most large organizations (it should be all companies, really) is the mantra of “if it can’t be tracked, it doesn’t count”.

    I think you can infer improvements in traffic by mining Search Console data for impressions that are likely driven by voice search (“X near me” or full sentence questions) and/or using a tool like Searchmetrics to track queries where your website is being shown in featured snippets, but I can see where both approaches would be a big reporting challenge which still probably wouldn’t tell the entire story.

    Any suggestions?

    Thanks for putting this guide together!


    1. You’re welcome, Brian. And that makes sense: the results from optimizing for voice search are legit tough to track.

      That said, your idea is a smart one. “Near me” searches are likely voice searches. So are really long, conversational searches.

      (Not all of them, of course. But a good chunk)

      Google recently said something about including voice search queries in the Google Search Console. It would be AWESOME if they did that. It would make tracking the ROI of this whole thing a helluva lot easier.

  27. Once again a wonderful article, I thank you so very much for putting up great efforts in creating amazing content like this one!

    Last but not the least, I just have a quick question

    Can Latent Dirichlet Allocation (LDA) help with voice search?

  28. That’s simply a wonderful article. I thank you so much for putting a lot of efforts in publishing great contents like this.

    Last but not the least, I just have one question;

    Can Latent Dirichlet Allocation (LDA) help with voice search?

  29. Great article Brian. I’ve noticed these trends hanging out with friends with these devices in their homes. What’s your opinion about providing voice answers to these questions embedded in your blog? I recently started doing this in hopes that Google or Alexa would get smart enough to play an answer back through the speaker and the potential client would get to hear my voice.

      1. Exactly. Not only do I try to produce a quality blog article but I narrate it as well with an embedded Soundcloud snippet. I figure that it would be more attractive and natural that the search engines would play an audio result back instead of serving a computerized voice (of course from Google’s recent AI assistant demo, that may not be an issue soon)

  30. Hi Brian,

    It’s yet again another amazing piece of content. If there is one thing i would like to learn from you, it is how you craft such outstanding content not only text but very visual and graphically appealing.
    Sometimes when i am on the run but i receive an email from you, i simply scroll down while looking at the visuals then i get an idea. Latter on, i come back for the details.

    So Brian, allow me to be off topic just for today, how do you do it?


  31. Hey Brian

    Awesome article, I’m going to start implementing this into my clients sites. Question I have on Google page insights, this is an issues we are struggling with. We can’t seem to get consistent green on the insights score. Sometimes it does sometimes it does not. In one case we had a site that was smaller in size not get green that one that was bigger in file size. All our sites are in WordPress, do you know if this is a WP issue?

    1. Hi Dean, thanks! That tool can be pretty wonky actually (especially over the last few weeks). I’d just follow the recommendations. I also recommend hitting up GTmetrix or to see how browsers actually load the site.

  32. I can only imagine the tremendous amount of hard work you put into this every single day. I’m starting up a digital marketing and SEO company in India.

    You are an inspiration to me, personally. When I got into this world, I had no clue where to start. I only knew that I could write stuff, you know? And I wasn’t even great at that.

    I’m still learning every day and I honestly think that it’s great that you put in your resources to give back to the SEO community.

  33. Brian, this was a much-awaited content. And finally, we have got this.

    You are the most trustable person for this type of content.

    Also, I want to let you know that you are featured in one of my Blog Post.

    Either way, Keep up the good work!!

  34. Brilliant information. Just wondering how voice search will have any impact on Ecommerce SEO and how to go about implementing It?

    1. Thanks Prateek. It looks like voice search impacts all searches (including ecommerce). Think keywords like: “what’s the best yoga mat for travel?” etc.

  35. I have a website about the best rooftop bars from all over the world. My biggest challange is to find which questions people are voice searching for. Any tips on where I can find this?

    For example, maybe someone is voice searching for “Which is the best rooftop bar in Bangkok” or “where can I find the best rooftop bars in Bangkok” How do I know which question to optimize from?

    1. Hans, right now I don’t know of any tools that specifically give you voice searches. That said, “near me” searches are almost always voice searches.

    1. You’re welcome, Dave. Voice search isn’t just for Google Home and Alexa. 20% of all mobile searches (and 25% of Windows desktop searches) are now voice searches. So there are still plenty of opportunities to get traffic from voice search.

  36. Brian, When I hear snippets I automatically think Schema since I am in this field as well… but reading further and checking I do not see any schema on your test case pages. I did see it on the website in your test case on “how to peel a garlic”. Is this an important factor in ranking or a way to get some extra points from the big G?

  37. Amazing article brian
    The amount of knowledge you have keeps on amazing me every time !!!
    Yesterday i was reading the youtube marketing hub article and i came across a question – what is the best seo tool for youtube ? I searched on google din’t got the answer can you please tell me

    1. Thanks Sushil. It’s hard to say what’s “best” because it depends on your goals, how many videos you make, budget etc. etc.

      1. I agree !
        I read about tubular labs and yt cockpit in your video seo article are there any other softwares providing similar or greater indepths.

  38. Hmm… Stunning to see the stat and growth of voice search. For us, so many things to optimize. I wonder how to balance between all text search and voice search in the article. Between simple to digest article and pillar article? Or just create new posts dedicated to voice search?

    1. I recommend not doing massive wholesale changes to your content. I’d just tweak it based on the recommendations in this guide.

  39. Damn it Brian, as always your articles are awesome, you blow my mind with these concepts explained in such detail that I am filled with new ideas and I am driven to keep moving forward and learning from great SEOs like you.

  40. Thank you for the super practical tips and insight. As a copywriter, I’ll be adapting my approach a little based on what I’ve seen here. I already do “conversational copy” and write simply, but I’ll try to use more questions in sub-heads, and answer the question succinctly before expanding on it in more depth further down the page. Very cool Thanks again, Brian!

    1. Awesome Angela! As a copywriter, this trend is something that should be right in your wheelhouse. Robotic searches are becoming less and less popular as more people search with their voice.

  41. Another definitive guide on an emerging topic. Thanks Dean. I remember when mobile search was taking off. Back then the early adopters set themselves up to made a killing. Plus as your research proves the younger generation are using this more so it will only continue to grow exponentially. With such a detailed review on how to optimise for this the ones who take action can set themselves up ahead of the growing curve. Cheers

    1. Thanks Greg. I’m with you: voice search is a HUGE opportunity in the SEO space. It’s still super early, but growing insanely fast.

  42. Another awesome post. I used FAQ on all my new pages. I’m just wondering which questions to list as there’s many question possibilities with the tool – answer the public. Now, I need to work on domain authority. Thanks, Brian.

    1. You’re welcome, Cheefoo. I’d just focus on the handful of questions that make the most sense vs. trying to cover them all.

  43. Before I dive in, I just wanted to say that the particular shade of blue you chose for the top of this post’s background – IS AMAZING. Funny how that works 🙂

    1. Very true, Brett. based on the data I’ve looked at a good chunk of voice search answers are the Featured Snippet.

  44. Hey Brian, great explained with datas and case studies.

    We at on our website kept answer in “order list” so whenever the query ‘Godaddy Alternatives’ ask by users to Google, it easily pulls the answers from our website. Keep in short answers in the earlier post woks for us.

    BTW, great post!

  45. Thank you Brian Dean. I have been implementing FAQs for company website but have not been optimized for Voice. I may have to think if this feasible for my outsourcing business. Will definitely start planning to implement this in near future.

  46. Wow, great to know the searching techniques have changed a lot. I am associated with a tech support website and I am also making some on page amendments for the improvement of voice search results. Sprinkling some keywords with the major words mentioned.

    Hope this would increase the ranking of the page and provide better results rather than the drastic fluctuations which are going on these days and provide me a stable ranking.

    1. Awesome, Tirth. You have the exact right approach: make a few tweaks to your existing content to get ready for voice search. In my experience, that’s all you need to do.

  47. Wow I suddenĺy feel like a voice search expert after reading your article. Your posts are well written, easy to understand and pleasure to read.
    The statisics are very intetesting confiming 2020 estimate of voice search will dominate.

  48. I had so many doubts and queries regarding the voice response system (VRS) in my mind. This is indeed a revolution in the history of world wide web (www) and has made the web surfing much user-friendly than ever before. I always wished to know more about this concept and this article is surely the valuable piece of information…. really a great job man!

    Thanks, Brian Dean

  49. Hi Brian, Interesting giude but I think that the graph with search word count has the lines on the graph titled wrong, That graph show text being longer through the tail than voice which is not what you talk about in your guide. The line for voice input currently has many more 1-3 word searches than text searches

    1. Thank you, Richard. You’re 100% right: the labels are wrong. I just asked our designer to create a new version of that chart

  50. First time I actually finished reading your article on a single standing…

    Started reading about 6am and rounded up just in time (6:30am)

    Your guide on Voice Search just like any other guide on your blog super is useful and indept

    And I would like to add a little to your observation.

    I recently fell in love with Featured snippets and have been making researches on it

    And this is what I discovered, you talked about pages with high domain authority getting featured snippets .. That could be true but only if the “Competition” for that keyword is high.

    But if it is a long tail keyword with low competition.. Then a page don’t necessarily need a super high DA.

    But will definitely need to have a good DA. I have seen pages with DA 34 get lot of featured snippets… And that made me study to realize that they actually ranked for low competition keywords.

    Do have a Nice Brain.

    1. Interesting, John. Considering that Google usually pulls the FS from a first page result, it makes sense that it would be harder to do for competitive keywords. Thanks for sharing

  51. I reach here through my Inbox and its learnt me about “How to Optimize our site for upcoming search trend(Voice search)”.
    I never focus on voice search for my site but after reading this article I am sure, I gonna Implement your one of strategy.
    Thanks, Brian.

  52. This is a fantastic post. It hit me like a slap in the mouth. I remember all the times I’ve driving my car and my wife will speak into her Android phone saying, “Google, What/Where etc…. And, I never gave it a second thought in regards to SEO. Of Course – you are so right. Damn it Brian you’ve given me more work to do on my wife’s site – or perhaps I should ask Google if someone can do all this stuff for me:)

  53. As a recipe blogger I had been wondering how to optimize for voice. I had been guessing up until now and realize I have done some things wrong. This article has given me tips on how to go back and fix some things I now know can be done better! This article has also given me some good ideas for additional content on Food FAQ’s specific to my niche. Many Thanks!

    1. You’re welcome, Kim. Natural language is something I’d also consider optimizing for. I bet more and more people sear searching for things like “I need a tasty sugar free brownies recipe without walnuts”.

  54. Great Articles Brian, I was awaited voice search blog from few days and finally you published.. It’s really helpful me and others also.

    Thanks Brian

  55. I am really impressed with reading level test and detailed description on how to rank in rich snippet and then how to rank for voice search, because google generally taking rich snippet data for voice search.

    Once again thank you so much Brian for outstanding blog post, hats off.

  56. Fantastic post Brian, I really appreciate the information. Seems like the internet world is moving so fast that it’s hard to keep up!

    I do have a question, how do you create a FAQ page? Can you just do this as a snippet at the top of all your posts, or is it a separate post? Thanks

    1. Thanks Stefanie. I hear you on that!

      To your question, you can use either approach. I’ve seen 100% FAQ pages do really well with voice searches. And I’ve seen FAQ sections in a normal blog post do well too.

  57. Thanks a lot Brian. It’s a very informative post about voice search. It’s going to help me a lot.
    But I would like to have your thoughts on Speakable markup and submit domain to get featured on Google Home Assistant. Are these not necessary?

    1. Hey KC, speakable markup is still in beta so it’s hard to say. But you don’t need to do anything fancy to “rank” in Google Home. The tips here are usually enough.

  58. A-MA-ZING Brian, thanks a lot for this.
    Do you think that is interesting use “filler” words in the URL too? For example, /how-to-create-a-blog/ instead /how-create-blog/
    It is more natural indeed.

    1. Good question, Ruben. I’d stick with short URLs. I doubt Google uses them as a voice search ranking factor.

      (And in my experience, shorter URLs=higher CTR=higher rankings)

  59. This is an amazing guide.
    I feel google voice search optimization is very much similar to long tail keyword optimization.

  60. Hi Brian,

    I was exactly searching for this kind of guide. Great guide as always! Amazing info and one I will definitely be coming back to. Constantly trying to apply what I learn here and funnel it into my own business. So many gold nuggets of info!

    Thanks a lot!

  61. I think the easiest way to get started to to add a few FAQs beneath articles and answer those in human language + the tips you’ve provided above. Thanks again, Brain 🙂

  62. Awesome article Brian. I run a food blog and I really struggle with writing long content. There are only so many ways you can describe a recipe. I write a lot of roundup lists which are longer. Do you have any suggestions on how to overcome writer’s block and write longer about individual recipes without rambling on?

    1. Thanks Timothy. I cook a lot so have seen 1001 recipe sites. I notice a few add some personal context to each recipe (like nomnom Paleo). That way you bump up the word count and make the recipe more interesting.

    1. Nice! Me too, Don. I have a few updates in the works for some of the content at Backlinko. And I’m making sure to include some FAQ sections.

  63. Wow, really informative post, thank you for this excellent information presented in such a nice way. I am concerned about the monetization but I’m sure google/Alexa are already working on what can be done there. It almost seems like voice will be used as a quick answer engine but people will still need the full articles for more in depth research. You have definitely given me some food for thought though.

    Appreciate it!

  64. That’s our plan for the rest of 2018 and 2019. Answering more questions and be on #1 for our industry.

    Your guide is so helpful and that made us sure on our way. All the best from Berlin.

  65. Brian,
    Writing top quality and engaging content the right way is very important. With the tips and ideas in this post and all the other ones you wrote my content quality has improved big time. But also did my rankings and number of visitors to my site.
    Thank you for sharing all these studies and tips. Voice search is an other one to implement in my content.

  66. Hi Brian,

    Really nice article (extra points for the nice images/formatting). I was curious how you might optimize for ‘near me’ queries. Your chapter touches on it but doesn’t provide a lot of practical tips.

    I imagine a big part of this would be optimizing on-page content to include the words “near _______ (name of city)”. Is that too simplistic a view?


    1. Hey Dave, good question there. I’d first stick to fundamental local SEO stuff (NAPs etc.). In addition to that, include text like: “We are located near Fenway park” on your website.

  67. I was planning on reading it later, but once I got started I couldn’t stop.

    Excellent info, advice, and beautifully written.

    I kept hearing long-tail keywords are dead, but glad to know voice search is making them relevant again.

    (As a creative writer, I hate sounding like a robot).

    Thanks for another great piece, Brian!

    1. You’re welcome, Heenay.

      You’re right: this does bring long tail keywords back into the fray (kind of). The only difference is that instead of creating an entire page about a single, long tail keyword it makes more sense to sprinkle them into a piece of long-form content.

  68. Brian,
    Great insightful content! I have been a long time reader and enjoy learning from your in-depth research. My question is why should anyone try to rank for search voice results if it doesn’t result in bringing traffic to your website?

    1. Hey Nathan, voice search isn’t just for Google Home. A good chunk of mobile and desktop searches are now done with voice.

  69. Who does your info-graphs they are great
    No need to mention awesome content… 🙂
    I use FAQs in about every post based on the subject and take the search queries from google suggests and the LSI keywords.
    Since they are also included in my headlines and body those post rank usually in the top 5-10
    However My content is closer to 3000 words 2800+ works for me

  70. I have just finished reading the detailed article. This is like a Wikipedia for voice search results. My question is, what should be the keyword density for long keywords. Let’s say in an article of 2,000 words?

    How often do you recommend publishing articles for a longterm website?

    Thanks. Looking forward to more from you. 🙂

  71. Hi Brian!

    As always; your guides are comprehensive and easy to follow for both newbies on SEO and more advanced readers (I suppose! I’m more of the first category of reader!) and your videos and tips have helped me a lot to find new and great ways to boost traffic and gain more visitors – well, even if the site still is very young I think we’re on the right path.

    A BIG thank you for your knowledge and your generous will to share your experiences! Looking forward to future guiding!

  72. Hi Brian,

    I am an avid follower of your post and videos. Although, I already knew something about voice search. But, after reading your full post I think my existing knowledge about voice search was not even 10% (LOL).

    Thanks for sharing Great content

    1. You’re welcome. I also didn’t know a whole lot about voice search until earlier this year. I’m glad I read up on it though. It’s legit!

  73. Very thorough article Brian, as always! Loved it!

    I see a lot of voice searches being performed these days and the stats only prove it right. So it’s high-time we optimize our sites for voice.

    Thanks for keeping us in the loop.

    Best regards,

  74. Anything specific you need to consider to be shown in a featured snippet? Any specific “steps” and procedure you follow in order to be recognized for featured snippets?

    Thank you so much & keep rocking!

  75. You have explained great stuff with proven numbers and insightful examples. I agree that voice search is the evolving concept, but big question is that what is the future of voice search for e-commerce businesses? How will it affect your marketing campaign?

    I think that it will helpful for local businesses, but what about global business? How can we optimize content to target the global audience?

  76. Hello Brian,

    What if we add question list in long article ?? Will it rank?

    Example: You did for Youtube Marketing Hub Post.
    “How do I come up with a name for my channel?”
    “How do I find keywords to optimize my videos around?”
    “What’s the best way to get subscribers?”
    “How do I use cards and end screens?”

    I think it’s a good strategy. Please let us know 😉

  77. Hi Brian,

    Is there any SEO disadvantage if I implement facebook comments on my blog instead of normal WP comments?


    1. I haven’t tested is extensively. But FB comments are pretty common so I bet Google can read and understand them.

  78. Hi Brian, thanks for this great post!

    I have a question: i followed a lot of your tips to rank in Google but with this new update in August my rankings dropped a lot.

    I’m in the psychology field and i don’t understand why. Can you say something about this new algorithm update?

    Thanks a lot

  79. Voice search isn’t “the next big thing”. It’s already here.

    Totally agree, I love the mini FAQ idea at the top of the page, simple but effective way to get keywords high up

  80. I was thinking of this a few weeks back and your article is an opener especially for a novice like me. Need to work on my content with voice search in mind. Thanks!

  81. Hi,

    Reading your blog after a long time and guess what?

    You are fabulous at writing in-depth and informative content with insides we need.

    In my opinion: Backlinko is the way to advance then the actual SEO and a great resource for digital marketers to low down their expenses by implementing the strategies of You (Brian Dean).


  82. You are killing it as always Brian.
    My company owes you a lot! Wouldn’t be where we are now without your amazing SEO articles.
    Can’t wait to start optimising for voice search.
    Thanks mate!

  83. Damn, the page design is so good. How to i design something like that? I plan on creating a marketing site in Spanish language since in-depth resources like this are really few in Spanish or other languages. I like the way you expanded the whole voice thing. Even an 8 year old child can understand.

  84. Hi! Thanks for a very interesting article! I’m ready to launch an FAQ page, but I was wondering whether you know if using accordions or toggles could have a negative effect? . I have read in other places that they are good (or at least not bad) for SEO since “mobile first” because they help loading the page faster and offer a better UX. But could it impact voice search?

  85. Hey Brian,
    Just want to say thank you for this post. I stumbled across your content on YouTube about a year ago and I must say it’s impressive that you are consistently able to provide new and insightful ways to improve sites rankings..

  86. Hello Brain,

    Nice article as like before 🙂 I believe I didn’t miss any of your videos. Especially this article will help us a lot I believe.

    (From Bangladesh, I don’t know even you hear about my country) 😀

  87. Dear Brian,

    thanks for providing such an excellent article about voice search.
    What books would you recommend for beginning and then building an online business?.

    Thanks again, all the best to you.

  88. Hey Brian,
    I am not a “comment leaver” type of person. But I had to say this post was EXTREMELY well done, and I actually learned several things I did not know. I am in local client SEO and my head is spinning with the different options I can use for local search. I really appreciate you taking the time to write this post, and write it in an easy to understand way (9th grade logic? lol) … but I actually ENJOYED reading it. Keep up the good work man! – J

  89. Great stuff….but couldn’t help think that all the recommendations are what you should have been doing already and for a long time now. For Example, using questions in your keyword research and not writing content as if its 2008.

    1. Hey Matt, that’s true in a lot of cases. There are just a few wrinkles to keep in mind to be 100% optimized for voice searches.

  90. Hi Brian. Another great article! I’ve only recently started following your content. Have you written a book? Would love to read it if you have. Your articles might as well be short books LOL. A ton of value though. Thanks so much. Keep up the great work!

  91. Hi Brian !
    I specifically came here to see if you have mentioned any wordpress plugin for “voice search”. But found that this article has way much more than what I was looking for.

    Thanks and keep up the good work.

  92. Hi Brian,

    I am completely speechless when I read your complete post but I am stuck in one point when I read about voice search. In it, you discussed “Near Me” or “In the New York” and others. So I wanted to ask you how can I term Near Me in the content. Can I use it? If yes so then how can I use?

    Rameez Ramzan

  93. I am a computer technician and a web designer/SEO specialist. Although I found your article to be extremely helpful, I would like to see the numbers where 25% of all desktop searches are voice.

    I just do not see this in my clients and I see hundreds of people every year – most of them don’t even have a webcam on their towers and the ones that have laptops with webcams have the cameras taped over!

  94. Hey, Brian! Your article blew my mind. What an in-depth study you have done. I found particularly interesting your insight that Google tends to answer voice search queries with 29-word results. That is something I’ll keep in mind with when optimizing content! Thanks!

  95. Alright, I’ll optimize my content so that Alexa or Google reads it but what do I get from it if the person doesn’t enter my page to learn about my product, see some embedded ads or use affiliate links? How do I earn more by means of voice SEO optimization?

  96. Indeed this is the future of Voice Search. Thanks, Brian for this helpful material. Apart from this Article, your site design is really impressive to me. It took me 4 hours to read the whole article. Again thanks for sharing this useful material.

  97. Hi Brian,

    Heard about banklinko from Ahrefs YouTube videos. Joined now for a 7 day trial. Hoping to achieve more ranking using your tool.

    Thank you

  98. I saw your article a while ago and moved it to my read later list thinking it’s a bit early to worry about optimizing my website for voice search, Oh boy, I was so wrong. I wish I read your article at that time. Lots of my posts could have been optimized for voice search already.

    Thanks, Brain for this great guide.

  99. Now You have explained great stuff with proven numbers and insightful examples. I agree that voice search is an evolving concept, but the big question is that what is the future of voice search for e-commerce businesses? How will it affect your marketing campaign?

    I think that it will helpful for local businesses, but what about global business? How can we optimize content to target the global audience?

  100. Hi Brian
    I really enjoyed reading, and learned a lot from reading this!

    – Yet I wonder, isn’t the chart for the reasons why people use voice search wrong? It does not match the numbers from the source, and it is exactly the same numbers as the ones in the chart for what methods people use to search.

  101. I’m a “newbie” to this, so subsequently I am both fascinated and overwhelmed. This article covered so much information in a reader-friendly manner. Much to learn but now I have a starting point and am excited to get going. Thanks!!!!

  102. Great Document, but…..there are still no Rankinfaktors for Voice! This means, you cant optimize for Voice! All of the named todos, are just normal todos for Screen-Seo. Have you other informations than google itself?

  103. I am stuck in one point when I read about voice search. In it, you discussed “Near Me” or “In the New York” and others. So I wanted to ask you how can I term Near Me in the content. Can I use it Brian?

  104. Hey Brian! Is there a specific way that you can optimize for Alexa search but not optimize for the other searches? Weird I know but I have a client asking. Thanks so much for your insight!

  105. Hello Brian Dean,
    Thanks for the great article. I am a master student, just started writing my thesis work on “The impact of voice search on digital marketing/ consumer behavior of digital voice assistants”. I would be appreciated if you are able to share the references or any academic articles you have used to write this content. I am looking forward to your reply. 🙂

  106. Hello,

    This Definitive Guide is very helpful for me and many others who have no idea about how to optimize the content for voice search. And time has come that bloggers also have to do SEO for voice search.

    Actually, I have never thought that for voice search we also need to do Keyword Research but after going through this article many of my doubts are clear.

    Thank you so much for this great Definitive Guide.

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