Google Business Profile: How to Set Up & Optimize Your Listing
by Backlinko Team · Updated Jan. 25, 2024
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this.
Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results. If it isn’t, your business could be missing out on a LOT of revenue.
We’ve been creating and optimizing profiles for a long time, and we’ll show you how to optimize your GBP for success. Plus, we’ll delve into which factors you should prioritize and which carry the most weight when it comes to ranking in local search results.
Ready to make your GBP stand out? To make things easier for you, we’ve compiled this comprehensive guide based on our combined years of experience.
In it, you’ll find:
- Exactly what GBP is
- Why it’s important
- How to set up a profile
- How to access a profile owned by someone else
- The best practices for optimizing your profile
- How to monitor your listing