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Google Business Profile: How to Set Up & Optimize Your Listing

Backlinko Team

by Backlinko Team · Updated Jan. 25, 2024

Google My Business Guide – Blog feed image

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this.

Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results. If it isn’t, your business could be missing out on a LOT of revenue.

We’ve been creating and optimizing profiles for a long time, and we’ll show you how to optimize your GBP for success. Plus, we’ll delve into which factors you should prioritize and which carry the most weight when it comes to ranking in local search results.

Ready to make your GBP stand out? To make things easier for you, we’ve compiled this comprehensive guide based on our combined years of experience.

In it, you’ll find:

  • Exactly what GBP is
  • Why it’s important
  • How to set up a profile
  • How to access a profile owned by someone else
  • The best practices for optimizing your profile
  • How to monitor your listing
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Have you ever opened an email only to find typos, images that don’t load, or links that lead nowhere?

You’re not alone. In fact, around 80% of emails suffer from these issues, and they can really harm a company’s image, no matter its size.

We’re here to help you with that. In this article, we’ll guide you through simple, effective ways to test your emails. We’ll show you how to make sure they land in inboxes looking perfect and free from anything that might trigger spam filters or get you blacklisted.

Podcast Stats – Blog feed header

In recent years, podcasts have taken the digital world by storm.

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience.

To put it into perspective, there are currently over 5 million podcasts in the world, boasting over 70 million episodes between them. Crazy right?

In this guide, I’ll give you some fascinating stats about:

  • Podcast growth
  • Popular platforms
  • Demographics
  • The number of listeners in different countries
  • Popular genres
  • Podcast channels
  • And podcast ad revenue.
High Paying Affiliate Programs – Blog feed image

Affiliate marketing is a popular way for individuals to earn passive income online. However, not all affiliate programs are created equal. Some offer low commission rates and low-value products, while others provide the opportunity to earn big commissions.

If you’re serious about making significant income through affiliate marketing, it’s crucial to find the right high-paying programs to promote.

Tapping into lucrative affiliate programs can be a reliable way to supercharge your income as an affiliate market. In fact, you can make anywhere from $100 to $1,000+ in commissions per sale with these affiliate programs.

But, with countless options out there, how do you know which ones are worth your time?

We’ve rounded up the top 9 affiliate programs with the most revenue opportunity in this guide. This post covers high-paying affiliate programs assessed by:

  • Product range
  • Conversion rates
  • Cookie duration
  • Affiliate rate

Whether you’re just entering the arena of premium affiliate marketing or you’re a pro looking for some new ventures, you’ll discover some new programs here.

From software vendors to online course creators, we’ll highlight what these heavy hitters are offering along with tips to make sure you don’t leave any commissions on the table.

Let’s dive in!