Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.
The Shein app was downloaded more than 85 million times in January-July 2025 alone, and Shein’s quarterly sales reached close to $10 billion in Q1 2025.
Continue reading to find the latest statistics on Shein usage in 2026.
Key Shein Stats
- Shein brought in $38 billion in sales worldwide in 2024.
- In the US, Shein has an average of 25.7 million monthly active app users.
- Shein claimed an 18% market share worldwide within the fast fashion category.
- Around 1 in 4 US consumers report shopping at Shein in the past 12 months.
- Around 10,000 employees work at Shein.
Shein Revenue
In Q1 2025, Shein reportedly generated a revenue of nearly $10 billion.
In 2024, Shein sales reached $38 billion, showing an 18% year-over-year growth.
Here’s a table with Shein’s revenue growth since 2016:
| Year | Shein Revenue |
|---|---|
| 2016 | $0.61 billion |
| 2017 | $1.55 billion |
| 2018 | $1.99 billion |
| 2019 | $3.15 billion |
| 2020 | $9.81 billion |
| 2021 | $15.7 billion |
| 2022 | $22.7 billion |
| 2023 | $32.2 billion |
| 2024 | $38 billion |
| Q1 2025 | $10 billion |
Sources: Reuters, Statista, Business of Fashion
Shein Downloads Worldwide
The Shein app generated a total of 85.73 million downloads worldwide in 2025 (as of July).
In 2024, shoppers worldwide downloaded Shein 186.38 million times, showing a 28.84% year-over-year decrease.
Here’s a detailed breakdown of Shein’s annual app downloads since 2015:
| Year | Shein Downloads |
|---|---|
| 2015 | 2.71 million |
| 2016 | 10.23 million |
| 2017 | 18.66 million |
| 2018 | 59.06 million |
| 2019 | 68.26 million |
| 2020 | 123.43 million |
| 2021 | 177.49 million |
| 2022 | 195.84 million |
| 2023 | 261.94 million |
| 2024 | 186.38 million |
| 2024 | 85.73 million |
Source: Statista, Appfigures
Shein Downloads by Country
In June – August 2025, the downloads of the Shein app across Google Play and App Store reached 5.3 million in the US, accounting for 13.95% of total downloads in the same timeframe, followed by Brazil (4.4 million, 11.58%) and Mexico (2.7 million, 7.1%).
The Latin America region accounted for 33.16% of Shein’s worldwide downloads, followed by Europe (20.26%) and North America (15.26%).
Here’s a complete table with Shein downloads by country (in June – August 2025):
| Country | Shein App Downloads | Share of Total App Downloads |
|---|---|---|
| US | 5.3 million | 13.95% |
| Brazil | 4.4 million | 11.58% |
| Mexico | 2.7 million | 7.1% |
| Argentina | 2.1 million | 5.53% |
| Colombia | 1.8 million | 4.74% |
Source: Appfigures
Shein App Monthly Active Users in the US
Estimates indicate that Temu had an average of 25.7 million monthly users in May 2025, a decrease from 29.2 million in March 2025.
Source: Modern Retail
Shein US Unique Visitors
In June 2024, Shein had 46.9 million unique visitors in the US.
Source: eMarketer
Shein Adoption Rate
In the US, 24% of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&M (both at 26%).
Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.
Here’s a detailed breakdown of Temu adoption rate in the US and UK by generation:
| Generation | Share of US and UK Consumers Who Shopped at Shein |
|---|---|
| Gen Z (18-24) | 30% |
| Millennials (25-42) | 25% |
| Gen X (43-55) | 21% |
| Boomers (56+) | 11% |
Source: Business of Fashion
Shein Market Share Worldwide
According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&M with a 5% share.
Source: Reuters
Shein Sales by Country
According to GlobalData estimates, the US market accounts for a 28.2% share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).
Here’s a table with the estimated share of Shein sales by country as of 2023:
| Country | Share of Shein Sales |
|---|---|
| US | 28.2% |
| Germany | 6.6% |
| United Kingdom | 6% |
| France | 5.4% |
| Japan | 4.3% |
| Italy | 4.1% |
| Brazil | 3.7% |
| South Korea | 3.7% |
| Spain | 3.6% |
| Mexico | 3.2% |
Source: Reuters
Shein Number of Employees
Shein has nearly 10,000 employees worldwide, located across over 40 offices globally.
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