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On all key channels.
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Leigh McKenzie

Leigh McKenzie

SEO Strategy & Growth Leader

Expertise

  • Technical SEO
  • Content Marketing
  • UX & CRO
  • SEO Strategy
  • Growth Marketing

I’m a Program Manager at Semrush, where I focus on growing Backlinko.com—one of the go-to resources for marketers and business owners who want real, actionable SEO strategies.

My goal is to create content that’s easy to understand and packed with value, helping readers drive results like higher rankings, more traffic, and ultimately, business growth.

At Backlinko, I lead a team of SEO and content pros, ensuring everything we publish delivers clear, actionable insights. I also work behind the scenes to optimize the site’s performance and align our strategies with Semrush’s larger mission—helping readers turn what they learn into measurable success with the platform.

Before joining Semrush, I spent years consulting for 7- and 8-figure brands, helping them refine their SEO and content strategies. I’ve also built my own DTC e-commerce business, UnderFit.com scaling it to $10k/month in organic revenue. That hands-on experience gives me a unique perspective, and I bring that same focus on results to everything I do at Backlinko.

LinkedIn | Website

Latest articles:

google-searches

Most Popular Google Searches

Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and globally? On this page, we’re going to cover: The Top 100 Google Searches in the US The Top 100 Google Searches Globally The keywords in the lists below were obtained using Semrush’s Keyword Overview tool. Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content, misspellings, and duplicate entries to keep it clean and clear for you.
Competitor Analysis – Blog post image

Competitor Analysis: The Complete Beginner’s Guide

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Let’s dive in.