Leigh McKenzie

I’m Head of Growth at Backlinko, a Semrush brand and the SEO training hub trusted by marketers, entrepreneurs, and in-house teams who want strategies that actually drive results.

My team and I create clear, practical content designed to help readers rank higher, drive more traffic, and grow their business.

My focus is simple

Cut the fluff. Make SEO easy to understand. And give people the tools they need to win in search.

Behind the scenes, I collaborate with Semrush to align our content with the platform’s mission—helping users turn insights into action. From publishing data-backed strategies to optimizing site performance, I’m involved in every part of Backlinko’s growth.

Before Semrush, I consulted for 7- and 8-figure brands, helping them scale through smarter SEO and content strategy. I also built my own e-commerce business, UnderFit, growing it to $10k per month in organic revenue. That hands-on experience shapes how I think, write, and lead today.