Leigh McKenzie

SEO Strategy & Growth Leader

Expertise

Technical SEO
Content Marketing
UX & CRO
Strategy
Growth

Leigh used to be mentored by Nick Eubanks, served as the VP of Digital Strategy at From the Future, started his own profitable online businesses, and makes more sharp decisions in a day than a Formula One driver.

As of September 2023, he creates strategy for Backlinko and oversees its execution. Whether that’s the content plan, structure, design elements, choices of subject matter experts, or most everything else related to the content you read here, Leigh’s had an impact on it.

He also writes some of the content, provides subject matter expertise to our writers, and gathers input from Brian Dean.

Leigh currently serves as the Growth Director for a portfolio of authoritative websites owned by Semrush, including Backlinko.

LinkedIn | Website

Latest articles:

Competitor Analysis – Blog post image

Competitor Analysis: Core Principles and How to Conduct One

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Let’s dive in.

SEO This Year – Blog Post Image

SEO Trends in 2024 and How to Adapt

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in 2024, you’ll love this article.

What is CTR – Blog post header image

What Is CTR? And How You Can Improve It

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!

Google E-E-A-T – Blog post image

Google E-E-A-T: How to Create People-First Content

Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework that Google uses to evaluate the quality and credibility of content. The rest of this guide will explain: What E-E-A-T isn’t Why it matters The core elements The different levels of E-E-A-T, according to Google’s Quality Rater Guidelines Practical ways to build and demonstrate E-E-A-T Let’s go.