75 AWESOME Video Marketing Statistics

75 AWESOME Video Marketing Statistics

Video marketing is EXPLODING right now.

And if you’re looking for data that shows just how big video is — and how fast its growing — this list of video marketing statistics has you covered.

On this page you’ll find a hand-curated list of stats related to:

  • Mobile video
  • Video optimization
  • Social video
  • Video marketing ROI
  • Emerging trends

With that out of the way, it’s time for the stats!

75 AWESOME Video Marketing Statistics

01. Video Consumption

There’s no doubt about it: more people are spending more time watching videos online. Some of this growth is on desktop. But most of this growth is driven by people watching videos on their phones and tablets. This selection of video consumption stats will show you just how big video is right now… and it’s potential to grow even bigger in the years to come.

  1. 33% of the people’s time spent on the internet is allocated to watching videos (depositphotos)
  2. 33% of the people’s time spent on the internet is allocated to watching videos
  3. 55% of people watch videos online daily (HighQ)
  4. 28% of people with a smartphone watch a video on their phone every day (HighQ)
  5. The average time a person spends each day watching video content online is 1.5 hours (Wyzowl)
  6. Desktop accounts for 89% of business-related video views (Vidyard)
  7. 87% of marketers are using YouTube, making it the most widely-used platform for video (HubSpot)
  8. YouTube users watch over 1 billion hours of video each day on the platform (YouTube)
  9. Mobile accounts for over 70% of YouTube’s total watchtime (YouTube)
  10. Only 46% of viewers watch a video all the way until the end (Vidyard)
  11. People watch more business video on Thursday than any other day of the week (22%) (Vidyard)
  12. The top 3 channels where video content is distributed: website (85%), social media (84%), and YouTube (67%) (Vidyard)
  13. YouTube counts a view once a viewer has watched at least 30 seconds, while Facebook counts a view after only 3 seconds (Skeleton)

02. Video SEO

Creating a great video is a must. But to get eyeballs on that video, you need to optimize it the right way. That’s why I put together this collection of results from YouTube SEO-focused industry studies.

  1. After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings (Backlinko)
  2. Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds (Backlinko)
  3. HD videos account for 68.2% of the videos on the first page of YouTube (Backlinko)
  4. HD videos account for 68.2% of the videos on the first page of YouTube
  5. Including a video in your blog post can give it up to a 53x higher chance of landing on the front page of Google (Convince & Convert)
  6. On average, videos that generate new subscribers rank higher than those that don’t result in new channel subscribers (Backlinko)

03. Video Marketing on Social Media

Facebook, Instagram and other top social media networks are slowly transitioning to video networks that aim to take on YouTube head-to-head. Which is one of the reasons that these platforms are pushing more video content into their feeds.

  1. 500 million people watch videos on Facebook (Neil Patel)
  2. 85% of the videos people watch on Facebook are without audio (Blue Corona)
  3. 90% of video views on Twitter occur on mobile (Adelie Studios)
  4. Facebook users are 1.5x more likely to watch a video on mobile than on a desktop (Facebook)
  5. The share rate on social video is 12x higher than images and text combined (Small Business Trends)
  6. 49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and another 24% on Instagram (Tubular Insights)
  7. 1 in 5 videos on Facebook is now a live broadcast (Facebook)
  8. Including video in a post on social media boost views by 48% (HubSpot)
  9. 73% of marketers are creating at least 2 videos per month as part of their social media marketing strategy (Animoto)
  10. Video posts on Facebook generate 135% more organic reach than posts of photos (Social Media Today)

04. Video Marketing Conversion & ROI

Video is a powerful, emotional medium. But how does the ROI that you get from video marketing compare to text or audio? These video marketing stats focused on ROI and conversion rates have the answer.

  1. Adding a video to a landing page can boost conversion rates by up to 80% (depositphotos)
  2. Marketers utilizing video are able to help their businesses grow revenue 49% faster than those not using video (Vidyard)
  3. 83% of marketers claim that video has produced a good ROI (HubSpot)
  4. Including the word "video" in the subject line of an email can boost open rates by up to 19% (HighQ)
  5. Consumers report being 57% more confident in making an online purchase if they watch a video about the product beforehand (MediaPost)
  6. Using product videos can help eCommerce stores increase product purchased by up to 144% (RedStag Fulfillment)
  7. 40% of companies find that video is the type of content they get the highest ROI from (Animoto)
  8. The Local Search Association found that 53% of people contact a business after watching one of their videos (Search Engine Land)
  9. A study by LSA found that 71% of people who made a purchase had watched an online video from that brand (Search Engine Land)
  10. 81% of marketers generate leads through video marketing (Wyzowl)
  11. Including a video on an eCommerce page can increase the average order value by at least 50% (Impact)
  12. 93% of marketers claim that posting a video on social has led to acquiring a new customer (Animoto)
  13. 90% of consumers claim that video helps them make a decision a purchasing decision (depositphotos)
  14. 90% of consumers claim that video helps them make a purchasing decision
  15. Nearly 41% more people engage with an email when a video thumbnail is included (Wistia)
  16. 85% of companies are using some form of analytics for their videos (Vidyard)
  17. 65% of execs visit that product or service’s website after watching a video about it (Small Business Trends)
  18. 71% of marketers report that the conversion rate on video content consistently outperforms the other types of marketing content they create (Convince & Convert)
  19. Car parts retailer, Advance Auto Parts, found that web visitors stay on site twice as long and browse twice as many pages if they watched a video (Neil Patel)
  20. Incorporating video in email can help reduce subscriber opt-outs by 75% (Salesforce)

05. Forecasts & Predictions

These stats show that, even though online video is already massive, it’s still growing at a record pace.

  1. 82% of all internet traffic will come from video, for both business and consumer, by 2022 (Cisco)
  2. Nicola Mendelsohn, head of Facebook’s operations in Europe, the Middle East and Africa, predicts that Facebook will be all video by 2021 (Quartz)
  3. Global digital video advertising spend is projected to reach over $52 billion by 2023 (Statista)
  4. Cisco predicts that by 2021, 75% of worldwide mobile traffic data will be video (Cisco)
  1. Videos under 90 seconds long have an average retention rate of 53% (Neil Patel)
  2. Google reports that 30 second video ads on YouTube have a 30% higher view-through rate than 15 second ads (Google)
  3. Consumers are 4x more likely to watch a product video than read about it (Animoto)
  4. Customers are 50% more likely to read an email that has links to videos (Animoto)
  5. Viewers watch live video 3 times longer than video that has been prerecorded (Social Media Today)
  6. 80% of people who watch a video ad can recall it 30 days later (Neil Patel)
  7. 54% of consumers want to see more video content from the brands they support (HubSpot)
  8. 68% of consumers said they prefer to learn about new products and services through short videos (HubSpot)
  9. The most popular types of videos that businesses are creating include webinars, demos, and social video (Vidyard)
  1. 84% of marketers rate video creation as an important skill when they’re hiring for new marketing positions (Animoto)
  2. Marketers complain that their top challenge when creating video is that it’s too time consuming (Animoto)
  3. The average brand has 377 videos in their library (Vidyard)
  4. The 4 most common types of business videos: explainers, product demos, how-to’s, testimonials (Vidyard)
  5. 75% of the videos that companies published in 2018 were a length of 2 minutes or less (Vidyard)
  6. YouTube, Facebook, and Instagram are the top 3 platforms on which marketers are posting organic videos and video ads (Animoto)
  7. 84% of marketers report that using video as part of their marketing strategy has helped increase website traffic (Wyzowl)

08. Quotes

Let’s end this list of video marketing stats with a handful of compelling quotes from leaders in the space.

  1. "Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video." – Lewis Howes (Social Media Examiner)
  2. "The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about." – Marcus Sheridan (Brainshark)
  3. "Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts." – James Wedmore (James Wedmore)
  4. "Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared." – Jason Acidre (Brainshark)
  5. "There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time." – Carey Lowe (Brainshark)
  6. "Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time." – Robert Weiss (Business 2 Community)
  7. "Video allows us to tell the great stories of our customers, rather than our own." – Bo Dietrick (Vidyard)
  8. "Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment." – Mark Robertson (Vidyard)
  9. "The play button is the most compelling call to action on the web." – Michael Litt (Vidyard)

Conclusion

That concludes our list of video marketing statistics.

I put a ton of work into compiling this list of stats. And I hope you learned something new.

Either way, I’d love to hear from you:

Which statistic surprised you the most?

Or:

Do you have an interesting video marketing stat that I didn’t mention here?

Let me know by leaving a quick comment below right now.

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