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Number of Threads Users

Backlinko Team

Written by Backlinko Team

Threads users – Blog post image

Threads is a microblogging app and a new X (Twitter) rival operated by Meta.

Launched in July 2023, Threads gained 2 million sign-ups in 2 hours following its launch. By day 5, the new social media platform had crossed the 100 million sign-ups milestone.

Following the initial interest, the rate of Threads’ growth may have declined, but it has now reached a monthly active user base of 400 million.

Continue reading to find the latest Threads stats.

Threads Key Stats

  • Threads has over 400 million monthly active users.
  • There are around 115.1 million daily active users on Threads.
  • There have been over 100 million Threads downloads on the Google Play Store.
  • Threads had 100 million sign-ups in less than 5 days since launch.

Threads Monthly Active Users

According to a recent announcement, Threads reached 400 million monthly active users in Q3 2025. Threads has added 200 million monthly active users since Q3 2024.

threads-monthly-active-users

Here’s a table with Threads’ monthly active user growth:

Date Threads Monthly Active Users
Q3 2023 100 million
Q4 2023 130 million
Q1 2024 150 million
Q2 2024 150 million
Q3 2024 200 million
Q4 2024 275 million
Q1 2025 305 million
Q2 2025 350 million
Q3 2025 400 million

According to eMarketer estimates, there are 33.9 million Threads monthly active users in the US alone in 2025, up from 23.7 million in 2023.

It took the platform less than 5 days to reach 100 million sign-ups. Since then, there has been a decline in the number of new users.

It took the platform less than 5 days to reach 100 million signups

Here’s a table showing the rapid growth of Threads after launch:

Time Since Launch Threads Signups
2 hours 2 million
4 hours 5 million
7 hours 10 million
12 hours 20 million
16 hours 30 million
2 days 70 million
4 days 90 million
5 days 100 million

Sources: Statista, eMarketer, The Verge, TechCrunch

Threads Daily Active Users

According to recent estimates, Threads had 115.1 million daily active users worldwide as of June 2025. That’s up from 100 million in December 2024, as reported earlier by the company.

Threads had around 115.1 million daily active users as of June 2025

Sources: TechCrunch 1, TechCrunch 2

Threads User Count vs X (Twitter)

Threads has 400 million monthly active users versus 550 million accessing X on a monthly basis.

According to SimilarWeb, X had around 132 million daily active users (DAUs) in June 2025. That figure is slowly dropping, while Threads continues to grow. 

In the same month, 115.1 million DAUs flocked to Threads. That represents a 127% increase on last year’s total.

Sources: Meta, X, SimilarWeb

Threads App Downloads

Threads has generated over 100 million downloads on the Google Play Store alone.

In March 2025, the Threads app was downloaded 18 million times worldwide across Google Play and App Store.

threads-app-downloads

Here’s a detailed breakdown of Threads’ monthly downloads since July 2023:

Date Threads App Downloads
July 2023 73.14 million
August 2023 25.06 million
September 2023 20.87 million
October 2023 13.18 million
November 2023 12.58 million
December 2023 35.78 million
January 2024 30.74 million
February 2024 26.11 million
March 2024 27.98 million
March 2025 18 million

Source: Google Play Store, Statista

Most Followed Accounts on Threads

Neymar Jr is the most followed account on Threads with 22.7 million followers, followed by Selena Gomez (20.1 million) and Kylie Jenner (17.9 million).

threads-most-followed-accounts

Here’s a list of the most followed accounts on Threads:

Rank Account Current Followers
1 Neymar Jr 22.7 million
2 Selena Gomez 20.1 million
3 Kylie Jenner 17.9 million
4 Kim Kardashian 16.4 million
5 Jennifer Lopez 15.1 million
6 Taylor Swift 14.4 million
7 Shakira 13.1 million
8 Khloe Kardashian 11.4 million
9 Will Smith 11.3 million
10 MrBeast 10.9 million

Source: Threads

Conclusion

That’s all for our collection of Threads stats. Hopefully, you found the data interesting.

After early explosive growth, Thread’s user engagement has slowed. Yet, it remains a popular X alternative.

As such, it will be interesting to see what comes next for Threads.

Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.