Pinterest Usage and Revenue Statistics: How Many People Use Pinterest?

Pinterest is a visual discovery platform. It went live for the first time in March 2010.

By January 2012, Pinterest had hit 10 million unique monthly visitors. At the time, it was the fastest website ever to reach this milestone.

Pinterest became a unicorn months later, receiving a valuation of $1.5 billion at its May 2012 Series C round.

The user base continued to grow, and the company went public in April 2018. Today, Pinterest has a market capitalization of more than $10 billion.

You’ll find all the latest Pinterest numbers on this page, from the user base to revenue.

Let’s dive right into the stats.

Important Pinterest Usage and Revenue Stats

• Pinterest has 619 million monthly active users worldwide.
• 33% of Americans use Pinterest.
• Pinterest generated $4.22 billion in annual revenue in 2025.
• 29.6% of Pinterest users worldwide are between 25 and 34 years old.
• Female users make up more than two-thirds of Pinterest’s global audience.
• Over 1.5 billion posts are pinned each week.

Pinterest monthly active users (worldwide)

Pinterest has 619 million monthly active users (MAUs) across the world. The global Pinterest user base has grown by 12% since Q4 2024.

In the last year alone, Pinterest has added 66 million new monthly active users (over 10% of the total existing user base).

Here’s a table showing the growth in Pinterest MAUs since 2016:

Source: Pinterest

Pinterest monthly active users (US & Canada)

Pinterest has 105 million monthly active users in the United States & Canada, making up 33% of the total user base.

Since 2022, MAUs in the US & Canada have increased by around 10 million.

We’ve charted the number of Pinterest monthly active users in the US since 2021:

Pinterest monthly active users (Europe)

Pinterest has 158 million monthly active users based in Europe, comprising over 25% of the worldwide audience.

The number of international Pinterest MAUs has increased by 15 million since 2021.

Here’s a table showing the growth of European Pinterest users:

Sources: Pinterest, DMR

Number of saved pins on Pinterest

“Pins” are a bookmark feature on Pinterest. Images, videos, and products can be saved, ready to be viewed again at a later date.

According to company data, over 1.5 billion posts are pinned each week.

Source: Pinterest

Pinterest annual revenue (worldwide)

Pinterest generates $4.22 billion in annual revenue. That’s an increase of 16% in the space of a year.

Pinterest’s annual revenue has shown consistent growth since 2016.

We’ve charted Pinterest’s annual revenue since 2016:

Source: Pinterest

Pinterest annual revenue (US & Canada)

The US & Canada market contributes over 75% of Pinterest’s total annual revenue, amounting to $3.17 billion.

Here’s a table with annual Pinterest revenue in the US since 2020:

Source: Pinterest

Pinterest revenue (Europe)

Pinterest generates annual revenue of $779 million from international markets.

Pinterest users based in Europe are responsible for over 18% of all revenue-generating activity.

Here’s a table showing annual Pinterest revenue in international markets since 2020:

Source: Pinterest

Pinterest weekly active users

Approximately 384 million Pinterest users access the platform at least once a week. For context, that’s 62% of all monthly active users engaging with the site on a weekly basis.

The share of MAUs logging on every week has shown little variation over the past three years: it was 57% in 2018 and 2019.

Source: Pinterest

Pinterest gender demographics

According to 2025 figures, at least 70% of Pinterest users are female. Around 22.8% are male, while 7.2% are unspecified.

Source: Statista

Pinterest age demographics

Worldwide, 29.6% of Pinterest users are between 25 and 34 years old. The 25-34 age bracket is by far the largest single group.

Just 1 in 4 users (25%) are older than 45.

Here’s a breakdown of the Pinterest audience by age group (and gender):

Source: TwinStrata

Countries with the largest Pinterest audiences

According to the latest available data, 75.5% of the Pinterest advertising audience comes from just 5 countries. The US, Germany, France, the UK, and Canada have a combined Pinterest ad audience of 151.62 million.

Here’s a ranking of the largest Pinterest advertising audiences by country:

Source: Hootsuite

Number of Pinterest app downloads

Based on Apptopia estimates, the Pinterest mobile app receives 14.85 million monthly downloads across iOS & Android.

All-time Pinterest downloads on the Play Store exceed 1 billion.

85% of users access Pinterest via the app.

Sources: Crunchbase, Sensor Tower, Pinterest, Google Play

Number of Pinterest employees

Pinterest has 5,265 full-time employees across 23 locations. The employee count has increased by 12.84% in the last year.

Per Comparably, employees at Pinterest receive average annual compensation of $123,549. The Blind website estimates a higher median salary of $285,499.

Non-US employees working at Pinterest on the H1-B visa are reported to receive an average base salary of approximately $146,000.

Sources: Pinterest, Statista, Comparably, Blind, H1B Salary Database

Conclusion

That’s it for my list of Pinterest statistics in 2026.

Pinterest continues to show steady growth, particularly in international markets. Revenue has exceeded $3 billion in each of the last three years.