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Most Followed Accounts on Social Media (Instagram, X, & TikTok)

Backlinko Team

Written by Backlinko Team

Most Followed Accounts on Social Media – Blog post image

From celebrities to brands, the most followed accounts on social media have an extensive reach to millions of users worldwide.

Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform.

Here’s a quick summary of what we’ll cover:

Most Followed Accounts on Social Media

With a staggering 855.3 million followers, Cristiano Ronaldo is the most followed individual on social media.

Cristiano Ronaldo is the most followed individual on social media with 855.3 million followers

Overall, 6 people have a follower count of more than 500 million across Instagram, TikTok, X (Twitter), and YouTube.

most-followed-accounts-on-social-media

Here’s a current list of the top 5 most followed accounts on social media:

  1. Cristiano Ronaldo – 855.3 million
  2. MrBeast – 661 million
  3. Selena Gomez – 577 million
  4. Justin Bieber – 508.2 million
  5. Leo Messi – 506 million

Here’s an extended list of the most followed individuals on social media, including a breakdown by platform:

Rank Account Followers (Combined) Instagram Followers TikTok Followers X Followers YouTube Subscribers
1 Cristiano Ronaldo 855.3 million 663 million 115.7 million 76.6 million
2 MrBeast 661 million 77.5 million 119.3 million 33.2 million 431 million
3 Selena Gomez 577 million 417 million 59.6 million 64.9 million 35.5 million
4 Justin Bieber 508.2 million 294 million 29.3 million 110.8 million 76.1 million
5 Leo Messi 506 million 506 million
6 Kylie Jenner 501.9 million 392 million 58.7 million 39.2 million 12 million
7 Dwayne Johnson 496.2 million 392 million 80.3 million 16.8 million 71. million
8 Taylor Swift 469.7 million 282 million 32.6 million 93.7 million 61.4 million
9 Ariana Grande 468.4 million 373 million 39 million 56.4 million
10 Kim Kardashian 441.5 million 355 million 10.1 million 74.4 million 2 million

Most Followed Accounts on Instagram

Cristiano Ronaldo is currently the most followed individual account on Instagram with more than 663 million followers.

Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 299 million.

Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.

most-followed-accounts-on-instagram

Here’s a complete ranking of the top 20 most followed accounts on Instagram:

Rank Social Media Account Followers (Sept 2025) Followers (Jan 2025) Followers (Jan 2024)
1 Instagram 694 million 685.8 million 665.8 million
2 Cristiano Ronaldo 663 million 648.3 million 616.5 million
3 Leo Messi 506 million 505 million 496.5 million
4 Selena Gomez 417 million 422.4 million 429.7 million
5 Kylie 392 million 394.8 million 399.4 million
6 Dwayne Johnson 392 million 395.3 million 695.4 million
7 Ariana Grande 373 million 376.5 million 380.9 million
8 Kim Kardashian 355 million 358.3 million 364.2 million
9 Beyoncé 310 million 313.1 million 319.9 million
10 Khloé Kardashian 301 million 304.6 million 311.4 million
11 Nike 299 million 302.4 million 306.7 million
12 Justin Bieber 294 million 295 million 292.9 million
13 Kendall 286 million 289.7 million 294.8 million
14 Taylor Swift 282 million 282.6 million 279.4 million
15 National Geographic 277 million 279.8 million 283.8 million
16 Virat Kohli 273 million 270.4 million 265.7 million
17 Jennifer Lopez 247 million 249.5 million 253.4 million
18 Neymar Jr 231 million 227.9 million 218.3 million
19 Barbie (Nicki Minaj) 224 million 226.6 million 229 million
20 Kourtney Kardashian Barker 217 million 220.2 million 224.9 million

Source: Social Blade, Instagram

Most Followed Accounts on TikTok

Khabane lame is the most followed individual on TikTok with 161.5 million followers.

Charli D’Amelio currently ranks as the 2nd most popular TikTok creator with 156.4 million followers.

Overall, 37 TikTok creators have more than 50 million followers on the platform.

most-subscribed-youtube-channels

Here’s a current list of the top 20 most followed accounts on TikTok:

Rank Social Media Account Followers (Sept 2025) Followers (Jan 2025) Followers (Jan 2024)
1 Khabane lame 161.5 million 162.4 million 161.6 million
2 charli d’amelio 156.4 million 157.4 million 151.7 million
3 MrBeast 119.3 million 114.1 million 92.3 million
4 Bella Poarch 93.4 million 94.2 million 93.9 million
5 TikTok 90.9 million 88.4 million 77.7 million
6 Addison 88.3 million 88.6 million 77.7 million
7 Kimberly Loaiza 80.9 million 74.4 million 80.6 million
8 Zach King 82 million 82.1 million 80.5 million
9 The Rock 80.3 million 77.3 million 74 million
10 Will Smith 79.4 million 74.9 million 74.2 million
11 domelipa 76.7 million 77 million 71.7 million
12 WILLIE SALIM 74.9 million 64.9 million 47.9 million
13 cznburak 74.6 million 75 million 74.6 million
14 BTS 73.7 million 71.3 million 63.8 million
15 BILLIE EILISH 73.6 million 69.7 million 51.1 million
16 Jason Derulo 66.1 million 65.8 million 58.1 million
17 Real Madrid C.F. 64.9 million 53.1 million 38 million
18 VILMEI✨ 62.7 million 56 million 43.1 million
19 fcbarcelona 60 million 47.4 million 32.4 million
20 Selena Gomez 59.6 million 58.1 million 59.1 million

Source: Social Blade

Most Subscribed YouTube Channels

MrBeast is the most popular YouTube channel with 431 million subscribers, followed by T-Series with 302 million subscribers.

MrBeast’s channel gained over 200 million new subscribers since January 2024.

To date, 14 YouTube channels have crossed the 100 million subscribers milestone.

most-subscribed-youtube-channels

Here’s a detailed list of the most subscribed YouTube channels:

Rank Channel (Type) Sept 2025 Subscribers Jan 2025 Subscribers Jan 2024 Subscribers
1 MrBeast (Entertainment) 431 million 352 million 222 million
2 T-Series (Music) 302 million 285 million 256 million
3 Cocomelon – Nursery Rhymes (Education) 197 million 189 million 169 million
4 YouTube Movies (Entertainment) 192 million 180 million 165 million
5 SET India (Entertainment) 186 million 181 million 166 million
6 Vlad and Niki (Entertainment) 144 million 133 million 107 million
7 ✿ Kids Diana Show (Entertainment) 136 million 130 million 117 million
8 Stokes Twins (Entertainment) 131 million 111 million 25.7 million
9 Like Nastya (Entertainment) 130 million 125 million 111 million
10 Zee Music Company (Music) 120 million 114 million 104 million
11 김프로KIMPRO (Entertainment) 119 million 83.5 million 30.2 million
12 WWE (Sports) 110 million 107 million 98.7 million
13 PewDiePie (Entertainment) 110 million 110 million 111 million
14 Goldmines (Entertainment) 107 million 103 million 93 million
15 Sony SAB (Entertainment) 103 million 98.9 million 88.1 million
16 BLACKPINK (Music) 98.7 million 95.7 million 92.5 million
17 ChuChu TV Nursery Rhymes & Kids Songs (Education) 97.4 million 94.8 million 69.5 million
18 Alan’s Universe (Entertainment) 96.4 million 36.8 million 17.9 million
19 Zee TV (Entertainment) 94.2 million 87.4 million 75.7 million
20 Alejo Igoa (Entertainment) 91.1 million 57.3 million 31.5 million

Entertainment and music channels account for 11 out of the top 20 YouTube channels ranked by subscriber count.

Here’s a detailed breakdown of the top 20 YouTube Channels by category:

Channel Type Number of Channels
Entertainment 14
Music 3
Education 2
Sports 1

Source: Social Blade

Most Followed Accounts on X (Twitter)

Elon Musk currently ranks as the most followed account on X (Twitter) with 225.2 million followers, followed by Barack Obama (130.5 million) and Cristiano Ronaldo (115.7 million).

Most Followed Accounts on X (Twitter)

Here’s a table showing the top 20 Twitter users ranked by number of followers:

Rank Username Followers (Sept 2025) Followers (Jan 2025) Followers (Jan 2024)
1 elonmusk 225.2 million 215.2 million 167.9 million
2 BarackObama 130.5 million 130.8 million 131.9 million
3 Cristiano 115.7 million 114.6 million 110.4 million
4 justinbieber 108.8 million 109.6 million 111.4 million
5 narendramodi 109 million 105 million 94.2 million
6 realDonaldTrump 108.7 million 99.8 million 87.4 million
7 rihanna 107.5 million 108.3 million 108.4 million
8 katyperry 104.3 million 105.5 million 106.9 million
9 taylorswift13 93.7 million 94.6 million 95 million
10 NASA 87.7 million 85 million 78.6 million
11 ladygaga 81.7 million 82.4 million 83.7 million
12 YouTube 78.9 million 79.5 million 79.7 million
13 KimKardashian 74.4 million 75.1 million 75.2 million
14 TheEllenShow 72.2 million 73.2 million 74.8 million
15 X 68.8 million 68.7 million 67.3 million
16 imVkohli 67.8 million 65.7 million 60.1 million
17 BillGates 66.4 million 66.1 million 64.4 million
18 selenagomez 64.9 million 65.6 million 66.5 million
19 neymarjr 63.9 million 64 million 63.1 million
20 cnnbrk 63.8 million 63.8 million 63.9 million

Source: X, Social Blade

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