Most Followed Accounts on Social Media (Instagram, X, & TikTok)
Written by Backlinko Team
From celebrities to brands, the most followed accounts on social media have an extensive reach to millions of users worldwide.
Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Here’s a quick summary of what we’ll cover:
- Most Followed Accounts on Social Media
- Most Followed Accounts on Instagram
- Most Followed Accounts on TikTok
- Most Subscribed YouTube Channels
- Most Followed Accounts on X (Twitter)
Most Followed Accounts on Social Media
With a staggering 855.3 million followers, Cristiano Ronaldo is the most followed individual on social media.
Overall, 6 people have a follower count of more than 500 million across Instagram, TikTok, X (Twitter), and YouTube.
Here’s a current list of the top 5 most followed accounts on social media:
- Cristiano Ronaldo – 855.3 million
- MrBeast – 661 million
- Selena Gomez – 577 million
- Justin Bieber – 508.2 million
- Leo Messi – 506 million
Here’s an extended list of the most followed individuals on social media, including a breakdown by platform:
| Rank | Account | Followers (Combined) | Instagram Followers | TikTok Followers | X Followers | YouTube Subscribers |
|---|---|---|---|---|---|---|
| 1 | Cristiano Ronaldo | 855.3 million | 663 million | – | 115.7 million | 76.6 million |
| 2 | MrBeast | 661 million | 77.5 million | 119.3 million | 33.2 million | 431 million |
| 3 | Selena Gomez | 577 million | 417 million | 59.6 million | 64.9 million | 35.5 million |
| 4 | Justin Bieber | 508.2 million | 294 million | 29.3 million | 110.8 million | 76.1 million |
| 5 | Leo Messi | 506 million | 506 million | – | – | – |
| 6 | Kylie Jenner | 501.9 million | 392 million | 58.7 million | 39.2 million | 12 million |
| 7 | Dwayne Johnson | 496.2 million | 392 million | 80.3 million | 16.8 million | 71. million |
| 8 | Taylor Swift | 469.7 million | 282 million | 32.6 million | 93.7 million | 61.4 million |
| 9 | Ariana Grande | 468.4 million | 373 million | 39 million | – | 56.4 million |
| 10 | Kim Kardashian | 441.5 million | 355 million | 10.1 million | 74.4 million | 2 million |
Most Followed Accounts on Instagram
Cristiano Ronaldo is currently the most followed individual account on Instagram with more than 663 million followers.
Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 299 million.
Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.
Here’s a complete ranking of the top 20 most followed accounts on Instagram:
| Rank | Social Media Account | Followers (Sept 2025) | Followers (Jan 2025) | Followers (Jan 2024) |
|---|---|---|---|---|
| 1 | 694 million | 685.8 million | 665.8 million | |
| 2 | Cristiano Ronaldo | 663 million | 648.3 million | 616.5 million |
| 3 | Leo Messi | 506 million | 505 million | 496.5 million |
| 4 | Selena Gomez | 417 million | 422.4 million | 429.7 million |
| 5 | Kylie | 392 million | 394.8 million | 399.4 million |
| 6 | Dwayne Johnson | 392 million | 395.3 million | 695.4 million |
| 7 | Ariana Grande | 373 million | 376.5 million | 380.9 million |
| 8 | Kim Kardashian | 355 million | 358.3 million | 364.2 million |
| 9 | Beyoncé | 310 million | 313.1 million | 319.9 million |
| 10 | Khloé Kardashian | 301 million | 304.6 million | 311.4 million |
| 11 | Nike | 299 million | 302.4 million | 306.7 million |
| 12 | Justin Bieber | 294 million | 295 million | 292.9 million |
| 13 | Kendall | 286 million | 289.7 million | 294.8 million |
| 14 | Taylor Swift | 282 million | 282.6 million | 279.4 million |
| 15 | National Geographic | 277 million | 279.8 million | 283.8 million |
| 16 | Virat Kohli | 273 million | 270.4 million | 265.7 million |
| 17 | Jennifer Lopez | 247 million | 249.5 million | 253.4 million |
| 18 | Neymar Jr | 231 million | 227.9 million | 218.3 million |
| 19 | Barbie (Nicki Minaj) | 224 million | 226.6 million | 229 million |
| 20 | Kourtney Kardashian Barker | 217 million | 220.2 million | 224.9 million |
Source: Social Blade, Instagram
Most Followed Accounts on TikTok
Khabane lame is the most followed individual on TikTok with 161.5 million followers.
Charli D’Amelio currently ranks as the 2nd most popular TikTok creator with 156.4 million followers.
Overall, 37 TikTok creators have more than 50 million followers on the platform.
Here’s a current list of the top 20 most followed accounts on TikTok:
| Rank | Social Media Account | Followers (Sept 2025) | Followers (Jan 2025) | Followers (Jan 2024) |
|---|---|---|---|---|
| 1 | Khabane lame | 161.5 million | 162.4 million | 161.6 million |
| 2 | charli d’amelio | 156.4 million | 157.4 million | 151.7 million |
| 3 | MrBeast | 119.3 million | 114.1 million | 92.3 million |
| 4 | Bella Poarch | 93.4 million | 94.2 million | 93.9 million |
| 5 | TikTok | 90.9 million | 88.4 million | 77.7 million |
| 6 | Addison | 88.3 million | 88.6 million | 77.7 million |
| 7 | Kimberly Loaiza | 80.9 million | 74.4 million | 80.6 million |
| 8 | Zach King | 82 million | 82.1 million | 80.5 million |
| 9 | The Rock | 80.3 million | 77.3 million | 74 million |
| 10 | Will Smith | 79.4 million | 74.9 million | 74.2 million |
| 11 | domelipa | 76.7 million | 77 million | 71.7 million |
| 12 | WILLIE SALIM | 74.9 million | 64.9 million | 47.9 million |
| 13 | cznburak | 74.6 million | 75 million | 74.6 million |
| 14 | BTS | 73.7 million | 71.3 million | 63.8 million |
| 15 | BILLIE EILISH | 73.6 million | 69.7 million | 51.1 million |
| 16 | Jason Derulo | 66.1 million | 65.8 million | 58.1 million |
| 17 | Real Madrid C.F. | 64.9 million | 53.1 million | 38 million |
| 18 | VILMEI✨ | 62.7 million | 56 million | 43.1 million |
| 19 | fcbarcelona | 60 million | 47.4 million | 32.4 million |
| 20 | Selena Gomez | 59.6 million | 58.1 million | 59.1 million |
Source: Social Blade
Most Subscribed YouTube Channels
MrBeast is the most popular YouTube channel with 431 million subscribers, followed by T-Series with 302 million subscribers.
MrBeast’s channel gained over 200 million new subscribers since January 2024.
To date, 14 YouTube channels have crossed the 100 million subscribers milestone.
Here’s a detailed list of the most subscribed YouTube channels:
| Rank | Channel (Type) | Sept 2025 Subscribers | Jan 2025 Subscribers | Jan 2024 Subscribers |
|---|---|---|---|---|
| 1 | MrBeast (Entertainment) | 431 million | 352 million | 222 million |
| 2 | T-Series (Music) | 302 million | 285 million | 256 million |
| 3 | Cocomelon – Nursery Rhymes (Education) | 197 million | 189 million | 169 million |
| 4 | YouTube Movies (Entertainment) | 192 million | 180 million | 165 million |
| 5 | SET India (Entertainment) | 186 million | 181 million | 166 million |
| 6 | Vlad and Niki (Entertainment) | 144 million | 133 million | 107 million |
| 7 | ✿ Kids Diana Show (Entertainment) | 136 million | 130 million | 117 million |
| 8 | Stokes Twins (Entertainment) | 131 million | 111 million | 25.7 million |
| 9 | Like Nastya (Entertainment) | 130 million | 125 million | 111 million |
| 10 | Zee Music Company (Music) | 120 million | 114 million | 104 million |
| 11 | 김프로KIMPRO (Entertainment) | 119 million | 83.5 million | 30.2 million |
| 12 | WWE (Sports) | 110 million | 107 million | 98.7 million |
| 13 | PewDiePie (Entertainment) | 110 million | 110 million | 111 million |
| 14 | Goldmines (Entertainment) | 107 million | 103 million | 93 million |
| 15 | Sony SAB (Entertainment) | 103 million | 98.9 million | 88.1 million |
| 16 | BLACKPINK (Music) | 98.7 million | 95.7 million | 92.5 million |
| 17 | ChuChu TV Nursery Rhymes & Kids Songs (Education) | 97.4 million | 94.8 million | 69.5 million |
| 18 | Alan’s Universe (Entertainment) | 96.4 million | 36.8 million | 17.9 million |
| 19 | Zee TV (Entertainment) | 94.2 million | 87.4 million | 75.7 million |
| 20 | Alejo Igoa (Entertainment) | 91.1 million | 57.3 million | 31.5 million |
Entertainment and music channels account for 11 out of the top 20 YouTube channels ranked by subscriber count.
Here’s a detailed breakdown of the top 20 YouTube Channels by category:
| Channel Type | Number of Channels |
|---|---|
| Entertainment | 14 |
| Music | 3 |
| Education | 2 |
| Sports | 1 |
Source: Social Blade
Most Followed Accounts on X (Twitter)
Elon Musk currently ranks as the most followed account on X (Twitter) with 225.2 million followers, followed by Barack Obama (130.5 million) and Cristiano Ronaldo (115.7 million).
Here’s a table showing the top 20 Twitter users ranked by number of followers:
| Rank | Username | Followers (Sept 2025) | Followers (Jan 2025) | Followers (Jan 2024) |
|---|---|---|---|---|
| 1 | elonmusk | 225.2 million | 215.2 million | 167.9 million |
| 2 | BarackObama | 130.5 million | 130.8 million | 131.9 million |
| 3 | Cristiano | 115.7 million | 114.6 million | 110.4 million |
| 4 | justinbieber | 108.8 million | 109.6 million | 111.4 million |
| 5 | narendramodi | 109 million | 105 million | 94.2 million |
| 6 | realDonaldTrump | 108.7 million | 99.8 million | 87.4 million |
| 7 | rihanna | 107.5 million | 108.3 million | 108.4 million |
| 8 | katyperry | 104.3 million | 105.5 million | 106.9 million |
| 9 | taylorswift13 | 93.7 million | 94.6 million | 95 million |
| 10 | NASA | 87.7 million | 85 million | 78.6 million |
| 11 | ladygaga | 81.7 million | 82.4 million | 83.7 million |
| 12 | YouTube | 78.9 million | 79.5 million | 79.7 million |
| 13 | KimKardashian | 74.4 million | 75.1 million | 75.2 million |
| 14 | TheEllenShow | 72.2 million | 73.2 million | 74.8 million |
| 15 | X | 68.8 million | 68.7 million | 67.3 million |
| 16 | imVkohli | 67.8 million | 65.7 million | 60.1 million |
| 17 | BillGates | 66.4 million | 66.1 million | 64.4 million |
| 18 | selenagomez | 64.9 million | 65.6 million | 66.5 million |
| 19 | neymarjr | 63.9 million | 64 million | 63.1 million |
| 20 | cnnbrk | 63.8 million | 63.8 million | 63.9 million |
Source: X, Social Blade
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