Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign Up

Backlinko readers get
access for 14 days. 55+ tools.

Close

Find Out What's Stopping
You From Ranking Higher

✓ Analyze rankings, traffic, and competitors
✓ Find SEO issues blocking your growth
✓ Get a step-by-step improvement plan
AI Keyword Ideas in Seconds

Instant keyword ideas built for today’s search.

Get Free Keywords

Top 9 Men’s Fashion Affiliate Programs

Fabio Duarte

Written by Fabio Duarte

The men’s fashion world has evolved into a thriving online marketplace, ranging from timeless tailoring and premium streetwear to sustainable basics and cutting-edge accessories.

For creators, bloggers, and influencers, joining the right affiliate program can turn style expertise into a consistent income stream.

But finding the perfect fit isn’t about volume; it’s about choosing brands that align with your audience’s lifestyle, values, and spending habits.

Whether your focus is minimalist menswear, high-end luxury, or casual everyday essentials, there’s a men’s fashion affiliate program tailored to your platform.

We’ve curated a list of the top men’s fashion affiliate programs to help you partner with reputable brands, earn steady commissions, and grow your content authentically.

What to Look for in a Men’s Fashion Affiliate Program

So, what separates a strong affiliate partnership from a forgettable one?

Competitive commission rates: Higher earnings per sale make all the difference in a market where product prices can vary widely.

Brand credibility: Collaborating with trusted, well-known names increases your audience’s confidence and boosts conversion rates.

Diverse product ranges: Programs that include apparel, footwear, accessories, and grooming essentials give affiliates more room for authentic promotion.

Long cookie durations and prompt payments: These ensure consistent, fair compensation for your promotional work.

Marketing materials and support: Access to high-quality visuals, data insights, and dedicated affiliate teams can help refine your strategy and maximize reach.

Top 9 Best Men’s Fashion Affiliate Programs

  1. Mr Porter – Best for luxury menswear
  2. ASOS – Best for trend-driven, affordable fashion
  3. Mott & Bow – Best for premium denim
  4. Nordstrom – Best for multi-brand variety
  5. Huckberry – Best for outdoor and lifestyle fashion
  6. Taylor Stitch – Best for sustainable craftsmanship
  7. Farfetch – Best for global designer labels
  8. Mizzen+Main – Best for performance dresswear
  9. Allbirds – Best for eco-conscious footwear

#1 Mr Porter

Best for luxury menswear

Screenshot Mr Porter

Commission rate: 6% (3% for luxury watches and sale items)

Payment method: Affiliate network (Rakuten or Awin)

Cookie duration: 14 days

URL to join: Mr Porter Affiliate Program

Pros & Cons

Pros:

Mr Porter is a well-regarded luxury men’s fashion company, carrying over 500 high-end designer brands, including Tom Ford, Gucci, and Brunello Cucinelli.

High average order values mean that even with moderate commission rates, affiliates can earn substantial returns per sale.

The brand’s global recognition and trusted reputation among premium shoppers result in higher conversion rates among affluent audiences.

Affiliates benefit from frequent seasonal campaigns, curated gift guides, and professional marketing materials, making content creation easier and more refined.

Cons:

The 14-day cookie duration is shorter than average for luxury retailers, which may limit earning opportunities on delayed purchases.

The luxury price range appeals to a smaller, more selective audience, which can slow down conversions.

Additionally, Strict branding guidelines may restrict creative flexibility.

#2 ASOS

Best for trend-driven, affordable fashion

Screenshot ASOS

Commission rate: Up to 7% (depending on affiliate networks)

Payment method: Affiliate network

Cookie duration: 30 duration

URL to join: ASOS Affiliate Program

Pros & Cons

Pros:

ASOS offers one of the largest selections of men’s fashion online, with thousands of styles spanning apparel, footwear, accessories, and grooming.

The brand’s frequent product drops and trend-focused collections provide affiliates with endless content opportunities.

ASOS caters to a wide audience, increasing overall reach and conversion potential.

The 30-day cookie window allows more flexibility for delayed purchase decisions.

Cons:

Frequent promotions and discount cycles can reduce individual commission values.

Competition is high among affiliates due to ASOS’s popularity.

While the range is broad, the emphasis on fast fashion may not appeal to audiences looking for premium or sustainable brands.

#3 Mott & Bow

Best for premium denim

Screenshot Mott & Bow

Commission rate: Up to 30%

Payment method: Affiliate network

Cookie duration: 30 days

URL to join: Mott & Bows Affiliate Program

Pros & Cons

Pros:

Mott & Bow is renowned for its premium denim and elevated wardrobe staples, blending luxury quality with approachable pricing.

The program’s high commission potential (up to 30%) is one of the most generous in the men’s fashion niche.

Affiliates gain access to professional creative assets and early product updates, supporting polished, high-quality content.

Ideal for creators emphasizing craftsmanship, minimalist design, or slow fashion values.

Cons:

The smaller catalog means fewer cross-promotional opportunities compared to larger retailers.

As a niche denim brand, content may need to focus more narrowly on fit and quality rather than variety.

Shipping is primarily US-focused, limiting international affiliate opportunities.

#4 Nordstrom

Best for multi-brand variety

Screenshot Nordstrom

Commission rate: 2% to 10% (varies by product category)

Payment method: Rakuten

Cookie duration: 14 days

URL to join: Nordstrom Affiliate Program

Pros & Cons

Pros:

Nordstrom offers an extensive range of men’s fashion brands, including designer labels and everyday basics, providing broad promotional flexibility.

Affiliates can capitalize on strong seasonal sales and events like the Nordstrom Anniversary Sale, which drives high conversion volumes.

The retailer’s trusted reputation and excellent customer service enhance buyer confidence, increasing affiliate credibility.

Additionally, the program includes regular newsletters, banners, and promotional resources for affiliates.

Cons:

The 14-day cookie duration is shorter than many fashion affiliates, reducing long-term earning potential.

Commission rates can vary widely by category and campaign.

As a major retailer, competition among affiliates is intense, and differentiation requires high-quality content.

#5 Huckberry

Best for outdoor and lifestyle fashion

Screenshot Huckberry

Commission rate: 5% to 10%

Payment method: Affiliate Network

Cookie duration: 30 days

URL to join: Huckberry Affiliate Program

Pros & Cons

Pros:

Huckberry’s curated mix of rugged menswear, outdoor gear, and lifestyle essentials makes it ideal for adventure and travel influencers.

The brand’s authentic storytelling, editorial-style marketing, and community-driven content help affiliates connect deeply with audiences.

High customer loyalty and repeat purchases create strong long-term earning potential.

The mid-range price point appeals to both style-conscious and practical consumers.

Cons:

The brand’s aesthetic may not resonate with audiences seeking formal or fashion-forward looks.

Some exclusive products or collaborations sell out quickly, reducing ongoing promotion options.

Global reach is limited compared to international luxury platforms.

#6 Taylor Stitch

Best for sustainable craftsmanship

Screenshot Taylor Stitch

Commission rate: 6.4% to 8%

Payment method: Direct deposit, PayPal, or wire transfer.

Cookie duration: 30 days

URL to join: Taylor Stitch Affiliate Program

Pros & Cons

Pros:

Taylor Stitch is known for its sustainability-first approach, producing ethically sourced, durable menswear.

Its “Workshop” crowdfunding model encourages customer engagement and transparency, which is a great storytelling angle for affiliates.

The moderate-to-high commission rate rewards affiliates who target conscious consumers.

The brand offers solid creative assets and affiliate support for marketing campaigns.

Cons:

Higher price tags may deter impulse buyers.

Its product line focuses primarily on casual and workwear-inspired pieces, limiting appeal for formalwear audiences.

Slower product turnaround means fewer “new arrivals” to promote compared to fast-fashion competitors.

#7 Farfetch

Best for global designer labels

Screenshot Farfetch

Commission rate: 5% to 13%

Payment method: Affiliate Network

Cookie duration: 30 days

URL to join: Farfetch Affiliate Program

Pros & Cons

Pros:

Farfetch connects affiliates to a vast marketplace of over 700 boutiques and luxury brands, offering endless content opportunities.

Strong international presence and brand prestige increase trust and conversion rates among global audiences.

High average order values make commissions especially rewarding on big-ticket items.

Frequent designer collaborations and sales events provide excellent campaign opportunities.

Cons:

Competition among affiliates is fierce due to Farfetch’s popularity and broad reach.

Strict branding standards can limit customization in promotional content.

#8 Mizzen+Main

Best for performance dresswear

Screenshot Mizzen+Main

Commission rate: Variable

Payment method: Affiliate network

Cookie duration: 30 days

URL to join: Mizzen+Main Affiliate Program

Pros & Cons

Pros:

Mizzen+Main combines innovation and style with moisture-wicking, wrinkle-resistant fabrics, which are ideal for modern professionals.

The brand’s growing popularity among business travelers and executives makes it highly targetable for niche audiences.

Quality imagery, strong branding, and a clean aesthetic make their products easy to promote across digital platforms.

The performance-driven angle differentiates it from traditional dresswear brands.

Cons:

Limited product variety beyond shirts and polos may restrict broader content opportunities.

The higher price range could deter entry-level shoppers.

Occasional restock delays can affect availability for affiliate campaigns.

# Allbirds

Best for eco-conscious footwear

Screenshot Allbirds

Commission rate: Up to 15%

Payment method: Affiliate network

Cookie duration: 30 days

URL to join: Allbirds Affiliate Program

Pros & Cons

Pros:

Allbirds is a leading name in sustainable fashion, using eco-friendly materials like merino wool and eucalyptus fiber.

The brand enjoys exceptional customer loyalty, resulting in repeat purchases and long-term affiliate gains.

High brand recognition and minimalist appeal make it suitable for various niches, from casual style to environmental lifestyle content.

Affiliates benefit from strong marketing assets and collaborations that emphasize sustainability.

Cons:

Product range remains limited primarily to footwear and a few apparel basics.

High competition within the sustainable fashion affiliate niche.

The brand’s minimalist aesthetic may not appeal to audiences favoring luxury or bold fashion.

Common Mistakes When Picking Affiliate Programs

Even in a booming industry like men’s fashion, not all programs deliver equal value.

Avoid joining affiliate networks with poor brand reputations or low-quality products, as they can harm your credibility.

Likewise, ultra-low commission rates may not justify your effort unless the brand offers high conversion rates or repeat customers.

Finally, check for transparent payment systems and clear reporting tools. Reliable data and timely payouts are essential for sustainable income.

Top Tips for Success in Men’s Fashion Affiliate Marketing

Promoting men’s fashion products effectively takes more than posting stylish photos. It’s about earning trust, demonstrating real value, and using smart digital marketing tactics to stand out in a crowded space.

Here’s how to refine your affiliate strategy and boost your conversion potential:

Know your audience’s style preferences – Identify whether your followers lean toward luxury tailoring, streetwear, or casual essentials, then tailor your promotions accordingly.

Create content that adds value – Write comparison guides (“Best dress shirts for travel”), outfit breakdowns, or styling tutorials. Incorporate natural SEO keywords like “best men’s jeans for work” or “affordable minimalist sneakers”.

Use diverse content formats – Go beyond blogs and experiment with YouTube lookbooks, Instagram outfit posts, TikTok style reels, and Pinterest boards.

Be transparent and authentic Disclose affiliate links and give honest feedback. Readers trust affiliates who recommend products they genuinely believe in.

Leverage SEO tools strategically – Use keyword tools (like Semrush) to identify trending searches, track rankings, and refine your fashion content strategy.

Pro Tip:

If you want to grow your men’s fashion affiliate revenue, combine SEO-driven blogging with visual storytelling on social media. The mix of authenticity, visibility, and consistency will turn your style influence into sustainable affiliate income.

Final Thoughts

The men’s fashion space is full of opportunity, from luxury designers to sustainable startups.

By partnering with the right affiliate programs, you can align your content with brands that reflect your audience’s identity and values.

Whether your strength lies in tailored elegance, modern streetwear, or timeless basics, these top affiliate programs can help you turn your style expertise into steady income, authentically and profitably.

Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.