iPhone Users and Sales Stats

Apple’s iPhone claims an 18.7% market share of the global smartphone market, ranking as one of the leading smartphone brands worldwide.

Introduced in 2007 by Steve Jobs, the iPhone has seen at least 190 million annual shipments each year since 2014.

Continue reading to find the latest iPhone stats for 2025.

iPhone Key Stats

• More than 1.561 billion consumers currently use iPhones.
• Apple shipped 225.7 million iPhones in 2024.
• iPhones have a 54% share of smartphone sales in the US.
• 5 of the top 10 most sold smartphone models in Q1 2025 were designed by Apple.

iPhone Users Worldwide

According to the latest update, there are an estimated 1.561 billion active iPhone users worldwide. That’s an increase of 3.6% over the past year.

Apple hit a milestone of over 1 billion active iPhone units in 2020.

Here’s a table with the total number of iPhone users since 2008:

Source: Statista

iPhone Users in the US

There are an estimated 150.7 million iPhone users in the US. The active iPhone user base grew by 5.16% over the past year.

Here’s a table with the total number of iPhone users in the US since 2012:

Sources: Statista, CFPB

iPhone Shipment Volumes

Apple delivered 225.7 million iPhones in 2024. Sales declined compared to the 231.8 million shipped iPhones in 2023.

To date, the annual all-time high volume of 233.9 million shipments was achieved in 2021.

We’ve charted annual iPhone shipments since 2010:

Sources: Statista, IDC

iPhone Market Share Worldwide

iPhones accounted for 17% of global smartphone shipments in Q2 2025. That’s a decrease from 19% in the previous quarter.

We’ve charted the iPhone’s market share of worldwide smartphone shipments since Q1 2022:

Source: Counterpoint Research

iPhone US Market Share

iPhones accounted for 54% of smartphone shipments in the United States in Q2 2025.

Market share fluctuates based on the releases of new models by Apple and its competitors.

Here’s a table showing the iPhone’s share of US smartphone sales since Q1 2016:

Sources: Statista, Counterpoint Research

iPhone China Market Share

Apple’s iPhone held a 15.5% share of the Chinese smartphone market in 2024. That’s an increase from 17.3% in 2023.

In Q2 2025, iPhone accounted for a 15% share of the smartphone market in China.

Here’s a table showing the iPhone’s share of smartphone shipments in China since 2014:

Source: Statista, Counterpoint Research 1, Counterpoint Research 2, Counterpoint Research 3

What Are the Top-Selling Smartphones?

In Q1 2025, Apple took 5 spots in the list of the top 10 best-selling smartphones.

Here’s a complete ranking:

1. iPhone 16
2. iPhone 16 Pro Max
3. iPhone 16 Pro
4. iPhone 15
5. Galaxy A16 5G
6. Galaxy A06
7. Galaxy S25 Ultra
8. Redmi 14C 4G
9. Galaxy A55 5G
10. iPhone 16 Plus

Per sales data from 2024, Apple accounted for 6 of the top 10 best-selling smartphones.

Here’s a list of the top 10 best-selling smartphone models in 2024:

Sources: Counterpoint Research 1, Counterpoint Research 2

iOS Market Share

iOS holds a 27.81% worldwide share of the mobile operating system market. That’s down from 29.02% in 2023.

Android accounts for the vast majority of the remainder of the mobile OS market, holding a 71.56% share.

Here’s a table with the global iOS market share since 2010: