iPhone Users and Sales Stats for 2021

iPhone Users and Sales Stats for 2021

Brian Dean

by Brian Dean · Updated May. 28, 2021

iPhone Users and Sales Stats

Apple’s iPhone claims a 23.4% global share of the smartphone market, more than any other handset manufacturer.

Introduced in 2007 by Steve Jobs, the iPhone has seen at least 190 million annual shipments each year since 2014.

Continue reading to find the latest iPhone stats for 2021.

Here’s a quick summary of what we’ll cover:

iPhone Key Stats

  • More than 1 billion consumers currently use iPhones.
  • Since its initial launch, more than 1.9 billion iPhones have been sold.
  • Apple shipped 206.1 million iPhones in 2020.
  • iPhones have a 65% share of smartphone sales in the US.
  • 6 of the top 10 most sold smartphone models in January 2021 were designed by Apple.

iPhone users

An estimated 1 billion people use iPhones worldwide. That’s an increase of 5.48% over the past year.

An estimated 1 billion people use iPhones worldwide

The total number of active iPhone users has increased by 22.85% since 2017, with the number of iPhones in use growing by 186 million.

iPhone users

Here’s a table with the total number of iPhone users since 2008:

Year iPhone users
2008 11 million
2009 28 million
2010 60 million
2011 115 million
2012 206 million
2013 329 million
2014 442 million
2015 569 million
2016 710 million
2017 814 million
2018 888 million
2019 948 million
2020 1 billion

Source: Above Avalon.

iPhone shipment volumes

Apple delivered 55.2 million iPhones in the first quarter of 2021. That’s a significant year-over-year increase of 50.4%.

Throughout the whole of 2020, iPhone shipments reached 206.1 million units. Shipments were up 7.9% compared to the previous year.

iPhone shipment volumes

However, the volume fell short of the all-time high of 231.5 million shipments achieved in 2015.

We’ve charted annual iPhone shipments since 2010:

Year iPhone shipments
2010 47.4 million
2011 93.1 million
2012 135.8 million
2013 153.4 million
2014 192.7 million
2015 231.5 million
2016 215.4 million
2017 213.3 million
2018 208.8 million
2019 191 million
2020 206.1 million
Q1 2021 55.2 million

Sources: Statista, IDC.

iPhone worldwide market share

iPhones accounted for 16.76% of global smartphone shipments in Q1 2021. That’s down from 21% in the previous quarter.

iPhones accounted for 16.76% of global smartphone shipments in Q1 2021

We’ve charted the iPhone’s share of worldwide smartphone shipments since Q1 2018:

Quarter, year iPhone worldwide market share
2018 13.7%
2019 13.22%
2020 15.1%
Q1 2021 16.76%

Source: Counterpoint Research.

iPhone US market share

iPhones account for 65% of smartphone shipments in the United States (as of Q4 2020). That’s increased from 49% in the final quarter of 2019.

iPhones account for 65% of smartphone shipments in the United States

Market share fluctuates based on releases of new models by Apple and its competitors. Nonetheless, 65% is a record high for the iPhone.

iPhone US market share

Here’s a table showing the iPhone’s share of US smartphone sales since Q1 2016:

Quarter, year iPhone US market share
Q1 2016 33%
Q2 2016 30%
Q3 2016 34%
Q4 2016 39%
Q1 2017 33%
Q2 2017 29%
Q3 2017 34%
Q4 2017 45%
Q1 2018 37%
Q2 2018 40%
Q3 2018 39%
Q4 2018 47%
Q1 2019 39%
Q2 2019 41%
Q3 2019 42%
Q4 2019 49%
Q1 2020 46%
Q2 2020 46%
Q3 2020 40%
Q4 2020 65%

Source: Statista.

iPhone China market share

Apple’s iPhone held a 19.3% share of the Chinese market in 2020. That’s an increase of 2.17x over the previous year.

Apple’s iPhone held a 19.3% share of the Chinese market in 2020

The iPhone market share in China dropped to 13% in the first quarter of this year.

iPhone China market share

Here’s a table showing the iPhone’s share of smartphone shipments in China since 2014:

Year iPhone China market share
2014 8.8%
2015 13.6%
2016 9.6%
2017 9.3%
2018 9.1%
2019 8.9%
2020 19.3%
Q1 2021 13%

Source: Statista, Counterpoint Research.

What are the top-selling smartphones?

Per sales data from January 2021, Apple accounts for 6 of the top 10 best-selling smartphones.

What are the top-selling smartphones?

Various iterations of the iPhone 12 alone represent a 15% market share of global smartphones.

Here’s a list of the top 10 best-selling smartphone models in January 2021:

Note: Data as of January 2021.
Model Market share
Apple iPhone 12 6%
Apple iPhone 12 Pro Max 5%
Apple iPhone 12 Pro 4%
Apple iPhone 11 2%
Xiaomi Redmi 9A 2%
Xiaomi Redmi 9 1%
Samsung Galaxy A21S 1%
Apple iPhone 12 Mini 1%
Samsung Galaxy A31 1%
Apple iPhone SE 2020 1%

Source: Counterpoint Research.

iOS market share

iOS holds a 26.28% worldwide share of the mobile operating system market. That’s up from 22.71% in 2019.

iOS holds a 26.28% worldwide share of the mobile operating system market

Android accounts for the vast majority of the remainder of the mobile OS market, holding a 73.06% share.

iOS market share

Here’s a table with the global iOS market share since 2010:

Year iOS market share
2010 25.48%
2011 22.29%
2012 24.04%
2013 24.03%
2014 23.95%
2015 20.2%
2016 19.29%
2017 19.65%
2018 20.47%
2019 22.71%
2020 26.28%

Source: Statcounter.

Conclusion

That’s all for my collection of iPhone stats for 2021. Hopefully, you found the data interesting.

Apple continues to strengthen its standing in the smartphone market. The brand has risen to a position of particular dominance in the US.

Now I’m curious to have your input:

What’s your opinion on the future of iPhones? Can the brand maintain its leading global position?

I’d also love to hear from you with any questions or remarks you may have. Just drop them in the comments section below, and I’ll get back to you ASAP.

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