How Many People Use Facebook In 2021?

Facebook Demographic Statistics: How Many People Use Facebook in 2021?

Brian Dean

by Brian Dean · Updated Sep. 10, 2021

Facebook Demographic Statistics: How Many People Use Facebook?

Facebook is the largest social media platform online, both the time on the platform and its daily active user base has grown year-over-year since its humble beginnings in a Harvard dorm room.

So, how many people are on Facebook right now in 2021?

On this page, you’re about to see the latest statistical data on just how huge the most famous social network really is.

Being the largest of all the social networks, Facebook has a constant evolution of the demographics, algorithms, tools, and usage trends, it’s essential to stay on top of the statistics!

Here are the killer Facebook stats from this roundup:

Key Facebook Statistics

  • DAUs – Facebook daily active users: Right now, 1.9 billion daily users access Facebook’s platform, a 6.89% increase year-over-year
  • MAUs – Facebook monthly active users: Right now, 2.9 billion monthly users access Facebook’s platform, a 7.18% increase year-over-year
  • Facebook reported that it removed 1.7 billion fake accounts in Q2 2021 alone
  • India has the most Facebook users with over 260 million, followed by the US (180 million), Indonesia (130 million), Brazil (120 million), and Mexico (84 million)
  • Facebook is the largest social media platform globally at 2.85 billion monthly active users worldwide, followed by YouTube (2.3 billion), and WhatsApp, Facebook Messenger, WeChat, Instagram, all bringing in over a billion users
  • Highest traffic time on Facebook is Wednesday at 9 am and 1 pm, posting then will typically get the most engagement
  • 60.42% of the world’s active internet users access Facebook monthly, and 73.13% access ‘Family’ owned services (FB, Messenger, Instagram, and WhatsApp) every month
  • DAPs – Facebook ‘Family’ daily active people: Right now, 2.76 billion daily people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp), an 11.74% increase year-over-year
  • MAPs – Facebook ‘Family’ monthly active people: Right now, 3.51 billion people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp) on a monthly basis, a 11.78% increase year-over-year
  • Facebook’s family product’s user base is equal to the current population of Africa, Europe, North, and South America combined
  • Facebook currently has 63,404 full-time employees, a 30.4% increase year-over-year, hugely up from its founder Mark in his Harvard dorm in 2003

Facebook’s Family & Platform User Count

Let’s kick things off with a simple breakdown of the misinformation online surrounding the platform’s daily and monthly user figures.

Every quarter Facebook releases their investor reports where they break down how many users are on Facebook into two categories, these often get mixed up when quoted:

  1. Facebook daily/monthly active users: The number of daily or monthly active users on Facebook as a website and app
  2. Family daily/monthly active people: The number of daily or monthly active people on Facebook ‘family’ owned services, such as Facebook, Messenger, WhatsApp, and Instagram

We’ll start with Facebook as a platform only:

The Number of Facebook Platform User Accounts

Next up, we’ll look at the current number of Facebook users using investor data on daily and monthly active accounts accessed via the website or a mobile device app.

To be clear, this does NOT include “Family” products like Messenger, WhatsApp, and Instagram.

How Many People Use Facebook?

According to Facebook’s most recent investor’s report, Facebook currently has 2.895 billion monthly active users (MAUs).

Facebook currently has 2.895 billion monthly active users (MAUs)

Furthermore, the number of Facebook’s daily active users (DAUs) currently stands at 1.908 billion people, meaning 65.9% of the total monthly users log in on a mobile device or desktop each day.

65.9% of the total monthly users log in on a mobile device or desktop each day

Now let’s look at the current daily and monthly user base in a little more detail:

Number of Facebook Monthly Active Users

Official Monthly active users (MAUs) definition: Monthly active users or MAUs is defined as a registered and logged-in user to Facebook who visits the site through a mobile device application or web browser in the last 30 days as of the date of measurement.

Key Statistics:

  • Facebook currently has 2.9 billion monthly active users (MAUs)
  • Last quarter’s investors’ report shows a 7.18% increase in MAUs year-over-year
  • 65.9% of the monthly users will log in daily on mobile devices or desktop
  • 60.42% of the world’s active internet users access Facebook every month
  • 36.7% of the world’s total population uses Facebook every month
  • If we put the number of people that use Facebook into continents, it would surpass the total population of Africa, Europe, and North America combined
  • 98.5% of user accounts access the platform via mobile phone

Sources: (Statista) (Facebook) (Worldometers) (Statista) (Statista)

Number of Facebook Daily Active Users

Official Daily active users (DAUs) definition: Daily active users or DAUs is defined as a registered and logged-in user to Facebook who visits the site through a mobile device application or web browser on any given day.

Key Statistics:

  • Facebook currently has 1.908 billion daily active users (DAUs) on average
    Facebook currently has 1.908 billion daily active users (DAUs) on average
  • Last quarter’s investors’ report shows a 6.89% DAUs increase year-over-year
  • 65.9% of the monthly users will log in daily on mobile devices or desktop
  • 39.58% of the world’s active internet users access Facebook daily
  • 24.05% of the world’s total population use Facebook daily
  • 98.5% of user accounts access the platform via mobile phone

Sources: (Statista) (Statista) (Worldometers) (Facebook) (Statista) (Statista)

Facebook Family Product Metrics

Next up, we’ll dive into the number of Facebook users by daily or monthly active people on ‘family’ owned products as a whole such as:

  • Facebook
  • Instagram
  • Messenger
  • WhatsApp

These figures include interaction on both mobile device applications and web browsers and will show us exactly how many people are on Facebook’s network of family sites.

How Many People Use Facebook’s Family of Products?

According to the latest Q2 2021 investor report, the current global number of people using Facebook services is 3.51 billion monthly active people (MAPs). On average, 78.63% of these users are daily active people (DAPs). That means 2.76 billion people log in daily to one of Facebook’s family-owned services, which include WhatsApp, Messenger, and Instagram.

Now let’s look at the current daily and monthly user base in a little more detail:

Facebook ‘Family’ Product Monthly Active People

Official Monthly active people (MAPs) definition: “Monthly active people are defined as a registered and logged-in user of one or more of Facebook’s Family products who visited at least one of these products through a mobile device application or web browser in the last 30 days as of the date of measurement.”

Key Statistics:

  • In total, 3.51 billion monthly active people (MAPs) access Facebook-owned products including Instagram, WhatsApp, and Messenger
  • Facebook, as a stand-alone platform, gets 2.90 billion monthly active users, of which may have accounts on other family products
  • WhatsApp as a stand-alone platform gets 2.00 billion monthly active users, of which may have accounts on other family products
  • Instagram, as a stand-alone platform, gets more than 1.07 billion monthly active users, of which may have accounts on other family products
  • Last quarter’s investors’ report shows an 11.78% increase in monthly active people year-over-year
  • 78.63% of the monthly people will log in daily to one of these family-owned services
  • 73.13% of the world’s active internet users access Facebook-owned services monthly
  • 44.43% of the world’s total population use Facebook-owned services monthly
  • If we put the number of people that use Facebook’s Family of products into continents, it would exceed the total population of Africa, Europe, North and South America combined

Sources: (Statista) (Facebook) (Worldometers) (Statista) (Statista) (Statista)

Facebook ‘Family’ Product Daily Active People

Official Daily active people (DAPs) definition: “Daily active people are defined as a registered and logged-in user of one or more of Facebook’s Family products who visited at least one of these products through a mobile device application or web browser on a given day.”

Key Statistics:

  • In total, 2.76 billion daily active people (DAPs) access Facebook-owned products including Instagram, WhatsApp, and Messenger
  • Facebook, as a stand-alone platform, gets 1.9 billion daily active users, which may have accounts on other family products
  • WhatsApp, as a stand-alone platform, gets 500 million daily active users, which may have accounts on other family products
  • Instagram, as a stand-alone platform, gets 500 million daily active users, which may have accounts on other family products
  • Last quarter’s investors’ report shows an 11.74% increase in daily active people year-over-year
  • 78.63% of the monthly people will log in daily to one of these family-owned services
  • 57.5% of the world’s active internet users access Facebook-owned services daily
  • 34.94% of the world’s total population use Facebook-owned services daily

Sources: (Statista) (Statista) (Facebook) (Worldometers)

Facebook User Growth Rate History

According to Brandwatch, Facebook adds over 500,000 new user accounts every day, which equals 6 new profiles every second. Additionally, Facebook’s current daily active user growth rate is around 7.8% year-over-year, down from 12.9% in 2018.

Facebook daily active user growth rate year-over-year

  • Q2-2020 to Q2-2021: Facebook’s user growth rate (DAUs) was 11.7%
  • Q1-2020 to Q1-2021: Facebook’s user growth rate (DAUs) was 15.3%
  • Q1-2019 to Q1-2020: Facebook’s user growth rate (DAUs) was 11.0%
  • Q1-2018 to Q1-2019: Facebook’s user growth rate (DAUs) was 7.8%
  • Q1-2017 to Q1-2018: Facebook’s user growth rate (DAUs) was 12.9%
  • Q1-2016 to Q1-2017: Facebook’s user growth rate (DAUs) was 17.8%
  • Q1-2015 to Q1-2016: Facebook’s user growth rate (DAUs) was 16.5%
  • Q1-2014 to Q1-2015: Facebook’s user growth rate (DAUs) was 16.7%
  • Q1-2013 to Q1-2014: Facebook’s user growth rate (DAUs) was 22.4%
  • Q1-2012 to Q1-2013: Facebook’s user growth rate (DAUs) was 24.5%
  • Q1-2011 to Q1-2012: Facebook’s user growth rate (DAUs) was 41.4%

Sources: (Brandwatch) / (Statista) / (Facebook)

Just looking at numbers, it may look like Facebook is slowing down on its new user growth rate, but you have to consider its global size. After all, you would expect a social network with half the world’s internet users to gradually lose momentum, right?

Facebook User Growth Rate History

Statista places the world’s internet users at 4.8 billion people, and Facebook has 2.9 billion monthly active users – and that’s not even counting their family services like WhatsApp, Messenger, and Instagram.

What is bad news for Facebook is the fact they see the most significant growth rates in Asia-Pacific and other territories where the company’s average revenue per user is $4.16.

If that same user growth were in the US and Canada, the average revenue would be $53.01 per user. In fact, North America and Europe generate 72.25% of the company’s revenue.

How Many Facebook Accounts Are Fake?

In 2020, out of its 2.7 billion monthly active users, Facebook estimates that 135 million (5%) are fake accounts, and the social network claims to take down 7.7 million fake profiles a day.

Key Statistics:

  • Facebook automatically blocks accounts before they get created, looking at IP addresses and signals of spammers
  • Facebook scans for signs of malicious behavior and blocks as soon as they sign-up, looking for patterns using advanced detection systems
  • Facebook estimated that 5% of its 2.7 billion monthly active users are fake at any one time
  • Based on their estimate, the number of fake Facebook accounts is 135 million existing on its platform
  • On average, the platform removes 7.7 million fake profiles on any given day

Sources: (Statista) (Statista)

The attention-grabbing part of this data comes from the advertising aspect.

Facebook sells many of us on their 2.9 billion users accessing the platform every month, which is over half the world’s total number of active internet users today.

But, how many of these users are actually bots and fake accounts?

The answer lies in how the Silicon Valley company defines these falsified accounts. Typically, these ‘fake accounts’ are classified as rule-breakers, for example, by bots, duplicate accounts, scammers, spammers, and less severe instances such as pages set up as profiles.

Facebook itself admits their 5% estimate is questionable, as false accounts at this sort of scale are difficult to measure.

The critical point to realize as an advertiser here is that the majority of fake Facebook accounts are blocked at sign-up or removed as soon as they have signed up using advanced detection systems – which keep getting better!

Most Facebook Users By Country

According to the latest data, the country with the most Facebook users is India with over 340 million active users, followed by the US (200 million), Indonesia (140 million), Brazil (130 million), and Mexico (98 million).

Most Facebook Users By Country

With that, here’s a table that contains the full data:

Countries withe the most Facebook users – Source: (Statista)
Country Facebook users (MM)
India 340
United States 200
Indonesia 140
Brazil 130
Mexico 98
Philippines 88
Vietnam 71
Thailand 54
Egypt 47
Bangladesh 46
Pakistan 45
Colombia 38
United Kingdom 38
Turkey 37
France 33
Argentina 31
Italy 31
Nigeria 31
Germany 28
Peru 27

Most Used Social Media Platforms Worldwide

As of 2021, Facebook is the largest social media platform globally with 2.85 billion monthly active users worldwide.

Most used social media platforms worldwide

YouTube follows with 2.2 billion, with WhatsApp, Instagram, Facebook Messenger and WeChat, all having over a billion users.

Most popular social media by number of active users – Source: (Statista)
Network Active users (MM)
Facebook 2853
YouTube 2291
WhatsApp 2000
Instagram 1386
FB Messenger 1300
WeChat 1242
TikTok 732
QQ 606
Douyin 600
Telegram 550
Sina Weibo 530
Snapchat 514
Kuaishou 481
Pinterest 478
Reddit 430
Twitter 397
Quora 300

Facebook Mobile Vs. Desktop Usage Statistics

Facebook has 98.5% of its users accessing the website with a mobile device, and 81.5% of those users only use a phone to access the social network.

Facebook has 98.5% of its users accessing the website with a mobile device

Users with both desktop and mobile are 16.7%, while desktop-only users are a mere 1.5%.

Facebook’s Desktop Vs. Mobile Usage Statistics
Device Share of users (%)
Via a mobile device 98.5
Only via mobile phone 81.8
Via phones and computers 16.7
Only via laptop or desktop 1.5

Key Statistics

Out of its 2.85 billion monthly active users:

  • 98.5% / 2.8 billion access Facebook through mobile devices like phones and tablets
  • 81.8% / 2.33 billion access Facebook only through a mobile phone
  • 16.7% / 476 million access Facebook through phones and computers
  • 1.5% / 43 million access Facebook only through a laptop or desktop computer

As you can see, this paints a pretty good picture of Facebook’s mobile vs. desktop usage split, especially how the company’s accessibility through mobile apps and their mobile site is crucial to their success.

In fact, according to Facebook, 94% of Facebook Ad revenue is from mobile, leaving 6% through a desktop.

Now, these figures are just Facebook’s own ad revenue and not your conversions, so don’t get confused if you’re running Facebook ads, desktop might be the perfect fit for your brand!

Sources: (Statista) (FB IR)

Globally, 56.4% of Facebook users are male compared to a 43.6% female user base. In the US, however, 77% of females use Facebook – compared to 61% of men.

Since the platform’s launch in 2004, many younger generations have now grown up with Facebook. As the social network evolves with new tools, algorithms, and trends, so does the user base.

Right here, we take a look at the current demographics of the world’s biggest social media platform.

Facebook Age & Gender Demographics:

Women are the most frequent users of Facebook, with 77% of women versus 61% of men using the platform on desktop or mobile devices.

Millennials are on average the most popular age group of Facebook users:

  • 70% of people aged 18-29
  • 77% of people aged 30-49
  • 73% of people aged 50-64
  • 50% of people aged 65+

Facebook Education Demographics:

  • 64% of people educated at high school or less
  • 71% of people educated at the college level
  • 73% of people educated at more than college level

Facebook Income Demographics:

  • 70% of people earning less than $30,000
  • 76% of people earning between $30,000 to $49,999
  • 61% of people earning more than $75,000

Source: (Sproutsocial) (Pew Research)

Average Time Spent On Facebook Per Day

According to an eMarketer study of Americans aged 18+, the average time spent on Facebook per day is 33 minutes in 2021. This is down 6 minutes from the 39 minutes in 2017.

The average time spent on Facebook per day is 33 minutes

Key Statistics:

  • The average time spent on Facebook per day is 33 minutes
  • According to this data, the average Facebook user over the age of 18 will spend over 9 days a year on the platform
  • In comparison, the average user spends 1 hour and 20 minutes per day on social media
  • According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media

Source: (eMarketer)

So why is the world’s biggest social network seeing a decrease in the average time spent on Facebook each day?

One important factor to mention is that younger users are spending their time on other social platforms like TikTok and similar alternate digital experiences.

The company has made a concerted effort to influence its users’ engagement with the content they consider ‘meaningful.’ This means we’re seeing more posts from groups, family and friends, and less, which means less from mainstream media, brands, and businesses they follow.

The company knew this would result in a negative impact on platform time, but it restores some balance to how the user feels about the platform as a whole.

Despite these changes, Facebook is still king for the time spent on social media.

What Are The Highest Traffic Times On Facebook?

When digging into the numbers, the best traffic times on Facebook are weekdays between 9 am and 3 pm. This is where posts see the most engagement. Looking specifically at the highest traffic time, Wednesday is the best day, where you can target posts specifically at 11 am and 1 pm.

Key Statistics:

  • Best times to post to Facebook: Wednesday at 9 am and 1 pm
  • The Highest Facebook engagement times are weekdays from 10 am to 1 pm, generally posting at 9 am when people start work and then again at 11 am – 1 pm, where engagement is high
  • The worst times to post to Facebook are Saturday and Sunday, especially if you’re posting after 8 pm or before 5 am as these times have the least engagement
  • Lowest Facebook engagement times: Early mornings and evenings, before 5 am and after 9 pm have the least amount of engagement per day

Source: (Sproutsocial)

As I mentioned before, in 2019 Facebook changed its algorithm once again to make the news feed shows more ‘meaningful interactions,’ prioritizing friends, family, and groups over brands.

With these restrictions in place, as a brand, it’s more important than ever to consider posting at the right time to maximize your organic content exposure. You can measure this performance from the platform’s own analytics ‘Facebook Page Insights’ and make adjustments for your audience.

How Many Employees Does Facebook Have?

The latest records from Facebook’s investor report show the number of full-time employees is 63,404, and this is up 10,870 from mid-2019.

How Many Employees Does Facebook Have?

A massive increase from Mark Zuckerberg in his Harvard dorm room in 2003.

Facebook employee count by year – Source: (Statista)
Year Number of employees
2021 63,404
2020 52,534
2019 44,942
2018 35,587
2017 25,105
2016 17,048
2015 12,691
2014 9,199
2013 6,337
2012 4,619
2011 3,200
2010 2,127
2009 1,218
2008 850
2007 450
2006 150
2005 15
2004 7

Conclusion

That’s it for my roundup of Facebook’s usage statistics and social media domination facts.

As someone that focuses on traffic generation for a living, I was blown away to see Facebook’s monthly active users reaching over half the world’s active internet users.

Now I’d like to hear what stat shocked you the most?

What else would you like to see added to this roundup?

Jump in and leave a comment below.

2 Comments

  1. Jason Avatar Jasonsays:

    How many new accounts are created daily?

    1. Brian Dean Avatar Brian Deansays:

      Hi Jason, Facebook only reports on active users. They don’t specifically cite how many new accounts are created over a given timeframe.

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