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We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the first page Lots more And now it’s time to share what we discovered.

We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salary Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings.

This is a complete guide to Ahrefs. In this new guide you’ll learn everything there is to know about this popular SEO tool, including: Key features Real-life use cases Advanced tips How Ahrefs compares to other SEO Tools (like Semrush) Lots more So if you’re considering signing up for Ahrefs, or just want to get the most out of it, this guide is for you. Let’s jump right in.

We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered.