Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated some early customer traction. And even started to eat into Google’s search engine market share.
Flash forward to today, and Bing holds around 5% of the global search engine market.
Yet in a market dominated by Google, Bing is still the second most popular search engine worldwide. And it is the most popular search engine among console users worldwide.
Furthermore, Bing recently introduced some AI-powered features to stay relevant in today’s market.
Bing is a multi-billion-dollar ad business. In fact, the search engine generated an estimated $13.88 billion in net search and news advertising in 2025 alone. Around 1 billion people use Bing daily.
Read on to find out what Microsoft Bing’s current place in the search engine market looks like.
Here’s a breakdown of what we’ll cover:
- Key Bing Statistics
- Bing Market Share
- Bing Market Share in the US
- Bing Daily Active Users
- Bing Revenue
- In How Many Languages Is Bing Available?
- In How Many Countries Is Bing Available?
- Bing Unique Visitors
- Bing Visits
- Most Popular Searches on Bing Worldwide
- Most Popular Searches on Bing in the US
- Bing AI Experiences
- US customer satisfaction with Bing
Key Bing Statistics
- Bing has more than 1 billion daily unique visitors.
- Bing is the second-largest search engine worldwide, with a 5.14% market share.
- Bing has a search engine market share of 5.14%.
- Bing generated $13.88 billion in net ad revenue in 2025.
Bing Market Share
As of April 2026, Bing has a 5.14% share of the worldwide search engine market.
Google, the industry leader, currently has a market share of 90.02%.
We’ve charted Bing’s global market share since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.3% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.63% |
| 2015 | 3.02% |
| 2016 | 2.79% |
| 2017 | 2.76% |
| 2018 | 2.82% |
| 2019 | 2.44% |
| 2020 | 2.7% |
| 2021 | 2.58% |
| 2022 | 3.19% |
| 2023 | 2.97% |
| 2024 | 3.43% |
| 2025 | 3.94% |
| 2026 | 5.14% |
Bing Desktop Market Share
In the desktop search engine market, Bing has a global market share of 10.35%. Bing’s share of the desktop search market has steadily grown since 2019 (3.99%).
By comparison, when it comes to desktop searches, Google has a market share of 83.5%.
Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.32% |
| 2010 | 3.53% |
| 2011 | 3.74% |
| 2012 | 3.35% |
| 2013 | 3.66% |
| 2014 | 4.37% |
| 2015 | 4.13% |
| 2016 | 4.36% |
| 2017 | 5.07% |
| 2018 | 5.48% |
| 2019 | 4.85% |
| 2020 | 6.15% |
| 2021 | 6.44% |
| 2022 | 8.63% |
| 2023 | 8.58% |
| 2024 | 10.51% |
| 2025 | 11.96% |
| 2026 | 10.35% |
Bing Mobile Market Share
Bing has a 0.68% search engine market share among mobile users.
Bing’s mobile search engine market share has remained relatively the same over the past few years (between 0.4-0.7% during 2020-2026).
Here’s a table showing Bing’s search engine market share among mobile users:
| Year | Market share |
|---|---|
| 2009 | 0.29% |
| 2010 | 0.46% |
| 2011 | 0.64% |
| 2012 | 0.72% |
| 2013 | 1.18% |
| 2014 | 1.37% |
| 2015 | 1% |
| 2016 | 0.89% |
| 2017 | 0.98% |
| 2018 | 0.75% |
| 2019 | 0.79% |
| 2020 | 0.48% |
| 2021 | 0.47% |
| 2022 | 0.55% |
| 2023 | 0.50% |
| 2024 | 0.52% |
| 2025 | 0.74% |
| 2026 | 0.68% |
Bing Tablet Market Share
Among tablet users, Bing currently holds a search engine market share of 10.81%.
Here’s a table showing Bing’s market share among worldwide tablet users since 2012:
| Year | Market share |
|---|---|
| 2012 | 2.76% |
| 2013 | 5.11% |
| 2014 | 4.3% |
| 2015 | 4.43% |
| 2016 | 4.12% |
| 2017 | 4.09% |
| 2018 | 4.46% |
| 2019 | 4.24% |
| 2020 | 5.11% |
| 2021 | 5.15% |
| 2022 | 5.21% |
| 2023 | 4.63% |
| 2024 | 4.99% |
| 2025 | 5.38% |
| 2026 | 10.81% |
Bing Console Market Share
Bing’s most successful search engine market was the console segment.
With a market share of over 50%, Bing was a leading search engine among console users until it was replaced by Edge.
Here’s a table showing Bing’s market share among worldwide console users since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.06% |
| 2013 | 1.87% |
| 2014 | 16.6% |
| 2015 | 21.34% |
| 2016 | 18.82% |
| 2017 | 31.65% |
| 2018 | 35.57% |
| 2019 | 29.88% |
| 2020 | 30.82% |
| 2021 | 23.95% |
| 2022 | 6.93% |
| 2023 | 37.85% |
| 2024 | 54.68% |
| 2025 | 62.72% |
Source: Statcounter
Bing Market Share in the US
Bing has a market share of 9.82% in the US search engine market. Bing’s market share in the US has steadily increased from 5.97% in 2021.
As of 2026, Bing’s market share is at an all-time high.
Here’s a table containing Bing’s US search engine market share (across all device types) since 2009:
| Year | Market share |
|---|---|
| 2009 | 5.91% |
| 2010 | 7.97% |
| 2011 | 8.24% |
| 2012 | 8.58% |
| 2013 | 9.62% |
| 2014 | 9.9% |
| 2015 | 8.49% |
| 2016 | 6.7% |
| 2017 | 6.57% |
| 2018 | 6.8% |
| 2019 | 6.13% |
| 2020 | 6.63% |
| 2021 | 5.97% |
| 2022 | 6.89% |
| 2023 | 6.62% |
| 2024 | 7.85% |
| 2025 | 7.38% |
| 2026 | 9.82% |
Bing Desktop Market Share in the US
Among desktop users, Bing currently holds a 13.73% market share in the US search engine market. Bing’s desktop market share in the US has dipped from 14.06% in 2023.
Here’s a table with Bing’s US search engine market share (desktop) since 2009:
| Year | Market share |
|---|---|
| 2009 | 5.99% |
| 2010 | 8.3% |
| 2011 | 8.94% |
| 2012 | 9.79% |
| 2013 | 10.88% |
| 2014 | 12.45% |
| 2015 | 11.41% |
| 2016 | 10.2% |
| 2017 | 11.63% |
| 2018 | 11.77% |
| 2019 | 10.89% |
| 2020 | 12.48% |
| 2021 | 11.38% |
| 2022 | 14.17% |
| 2023 | 14.25% |
| 2024 | 17.19% |
| 2025 | 17.58% |
| 2026 | 13.73% |
Bing Console Market Share in the US
Among console users, Bing had a market share of over 70% in the US until Microsoft Edge replaced it as the dominant console browser.
Here’s a table showing Bing’s share of the US console search market since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.87% |
| 2013 | 2.97% |
| 2014 | 22.09% |
| 2015 | 29.3% |
| 2016 | 26.55% |
| 2017 | 40.15% |
| 2018 | 45.66% |
| 2019 | 39.27% |
| 2020 | 40.14% |
| 2021 | 34.63% |
| 2022 | 8.84% |
| 2023 | 49.23% |
| 2024 | 65.2% |
| 2025 | 75.19% |
Source: Statcounter
Bing Daily Active Users
According to Microsoft, Bing hit 1 billion daily active users worldwide. To put it into perspective, Google has over 4 billion users.
Sources: Search Engine Roundtable, Business of Apps
Bing Revenue
According to YCharts, Bing registered $13.88 billion in net search and news advertising revenue in 2025.
The search and news advertising revenue segment includes Bing, Microsoft News, Microsoft Edge, and third-party affiliates.
Here’s a table with Microsoft’s search and news advertising revenues (includes Bing) since 2016:
| Fiscal year (ends on June 30) | Search and news advertising revenue |
|---|---|
| 2016 | $5.43 billion |
| 2017 | $6.22 billion |
| 2018 | $7.01 billion |
| 2019 | $7.63 billion |
| 2020 | $8.52 billion |
| 2021 | $9.27 billion |
| 2022 | $11.59 billion |
| 2023 | $12.2 billion |
| 2024 | $12.31 billion |
| 2025 | $13.88 billion |
Source: YCharts
In How Many Languages Is Bing Available?
Bing is available in 84 different languages as of 2026.
Source: Bing
In How Many Countries Is Bing Available?
Bing is available in 234 countries and territories as of 2026.
Source: Bing
Bing Unique Visitors
Bing registered 1.1 billion unique visitors worldwide across desktop & mobile in 2025. Almost double December 2023’s 582.5 million unique visitors.
Here’s a table showing the number of total monthly unique visitors to Bing since 2023:
| Date | Bing unique visitors |
|---|---|
| 2023 | 719.1 million |
| 2024 | 574.1 million |
| 2025 | 1.1 billion |
Sources: Semrush, World Population Review
Most Popular Searches on Bing in the US
The most popular search query on Bing in the US is “Facebook”.
3 out of the top 5 US Bing searches are related to Google products. As well as Google itself, Gmail and YouTube make the top 5 search terms.
Here are the 20 most popular Bing searches in the US:
- YouTube
- Gmail
- Bing homepage quiz
- Amazon
- Bing
- News for you
- Yahoo
- eBay
- Top stories
- Facebook log in
- Weekly quiz
- Yahoo mail
- Walmart
- US news
- Fox News
- Bing weekly quiz
- Google maps
- NFL
Source: Ahrefs
Bing AI Experiences
In February 2023, Microsoft introduced AI-powered features to Bing and Edge.
According to the company, Bing users had more than 1 billion chats and generated over 750 million images in the first 6 months since the launch of AI experiences on Bing.
Source: Microsoft
US customer satisfaction with Bing
Bing has a customer satisfaction score of 77/100 among American internet users, according to the American Customer Satisfaction Index.
Bing’s score on the index has increased slightly over the past year, from 75/100 in 2023.
Google currently has an index score of 81.
We’ve charted Bing’s US customer satisfaction score since 2010:
| Year | American Customer Satisfaction Index |
|---|---|
| 2010 | 77 |
| 2011 | 82 |
| 2012 | 81 |
| 2013 | 76 |
| 2014 | 73 |
| 2015 | 72 |
| 2016 | 75 |
| 2017 | 73 |
| 2018 | 73 |
| 2019 | 72 |
| 2020 | 71 |
| 2021 | 71 |
| 2022 | 70 |
| 2023 | 75 |
| 2024 | 77 |
Source: American Customer Satisfaction Index
Conclusion
That’s all for my list of Bing stats.
Microsoft is a public company. So a good chunk of the information in this guide was directly available.
That said, Bing is a tiny fraction of Microsoft’s overall business. And it can be hard to find data specifically relevant to Microsoft’s search engine. By compiling this collection of statistics in one place, I hope to have helped you get a more complete picture of Bing in 2026.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.