Airbnb Revenue and Booking Statistics
Written by Backlinko Team
Airbnb is a popular booking service for short-stay rentals that has seen more than 1.5 billion guest arrivals to date.
Founded in 2007, Airbnb has grown a community of over 5 million hosts across 100,000 cities and towns worldwide.
Today, more than 448 million “nights and experiences” are booked on Airbnb annually.
Continue reading to find the latest stats on Airbnb for 2024:
- Key Airbnb Stats
- “Nights and Experiences” Booked on Airbnb
- Airbnb Gross Booking Value
- Airbnb Revenue
- Airbnb Expenses by Category
- Airbnb “Nights and Experiences” Booked by Region
- Airbnb Gross Booking Value by Region
- Airbnb Revenue by Region
- Average Nights per Airbnb Booking
- Airbnb Employees
Key Airbnb Stats
- 448 million “nights and experiences” were booked on Airbnb in 2023.
- Airbnb generated $73.25 billion from gross bookings in 2023. And $22.9 billion in the first quarter of 2024.
- The international booking service accumulated $9.92 billion in revenue in 2023. While the company’s revenue in Q1 2024 amounted to $2.14 billion.
- Listings in North America accounted for 46.77% of Airbnb’s total revenue in 2023.
- Airbnb currently has 6,907 employees.
“Nights and Experiences” Booked on Airbnb
Airbnb defines “nights and experiences booked” as a key metric that measures nights and the number of seats for experiences booked on the platform in a given period.
448 million “nights and experiences” were booked in 2023. That’s a 13.71% increase from 394 million “nights and experiences” in 2022.
In Q1 2024, Airbnb had 132.6 million “nights and experiences” booked.
Below is a table with a number of “nights and experiences” booked on Airbnb since 2015:
| Year | Airbnb Nights and Experiences Booked |
|---|---|
| 2015 | 72.4 million |
| 2016 | 125.7 million |
| 2017 | 185.8 million |
| 2018 | 250.3 million |
| 2019 | 326.9 million |
| 2020 | 193.2 million |
| 2021 | 300.6 million |
| 2022 | 394 million |
| 2023 | 448 million |
| Q1 2024 | 132.6 million |
Source: Airbnb
Airbnb Gross Booking Value
Gross booking value is defined as the total amount of payments (including host payments, service, and cleaning fees, but excluding cancellations) processed on the platform.
Airbnb processed $73.25 billion in gross booking value in 2023 – a 15.9% increase from the previous year.
The booking platform accrued $22.9 billion in gross booking value in the first quarter of 2024.
We’ve charted Airbnb’s gross booking value since 2015:
| Year | Airbnb Gross Booking Value |
|---|---|
| 2015 | $8.06 billion |
| 2016 | $13.92 billion |
| 2017 | $20.97 billion |
| 2018 | $29.44 billion |
| 2019 | $37.96 billion |
| 2020 | $23.9 billion |
| 2021 | $46.88 billion |
| 2022 | $63.21 billion |
| 2023 | $73.25 billion |
| Q1 2024 | $22.9 billion |
Source: Airbnb
Airbnb Revenue
Airbnb brought in $2.14 billion in revenue in the first quarter of 2024.
Airbnb generated $9.92 billion in revenue in 2023 – an increase of 18.1% over the past year.
Here’s a table with Airbnb revenue since 2015:
| Year | Airbnb Revenue |
|---|---|
| 2015 | $914.04 million |
| 2016 | $1.65 billion |
| 2017 | $2.56 billion |
| 2018 | $3.65 billion |
| 2019 | $4.8 billion |
| 2020 | $3.38 billion |
| 2021 | $5.99 billion |
| 2022 | $8.4 billion |
| 2023 | $9.92 billion |
| Q1 2024 | $2.14 billion |
Source: Airbnb
Airbnb Expenses by Category
Airbnb’s operating expenses totaled $6.7 billion in 2023. That’s an increase of 33.73% over the past year.
Operations and support expenses for Airbnb reached $1.19 billion in 2023, representing 17.76% of total expenses – a 14.42% increase over the past year.
This table shows Airbnb operations and support expenses since 2015:
| Year | Airbnb Operations and Support Expenses |
|---|---|
| 2015 | $181.28 million |
| 2016 | $270.29 million |
| 2017 | $395.74 million |
| 2018 | $609.2 million |
| 2019 | $815.07 million |
| 2020 | $877.9 million |
| 2021 | $847 million |
| 2022 | $1.04 billion |
| 2023 | $1.19 billion |
| Q1 2024 | $285 million |
Airbnb product development expenses reached $1.72 billion in 2023, an increase of 14.7% over the past year.
The following table shows Airbnb product development expenses since 2015:
| Year | Airbnb Product Development Expenses |
|---|---|
| 2015 | $99.68 million |
| 2016 | $228.06 million |
| 2017 | $400.75 million |
| 2018 | $579.19 million |
| 2019 | $976.69 million |
| 2020 | $2.75 billion |
| 2021 | $1.43 billion |
| 2022 | $1.5 billion |
| 2023 | $1.72 billion |
| Q1 2024 | $475 million |
Airbnb spent $1.76 billion on sales and marketing in 2023. This represented a 15.8% increase over the past year.
We’ve charted Airbnb spending on sales and marketing since 2015:
| Year | Airbnb Sales and Marketing Expenses |
|---|---|
| 2015 | $397.24 million |
| 2016 | $663.06 million |
| 2017 | $871.75 million |
| 2018 | $1.1 billion |
| 2019 | $1.62 billion |
| 2020 | $1.17 billion |
| 2021 | $1.19 billion |
| 2022 | $1.52 billion |
| 2023 | $1.76 billion |
| Q1 2024 | $514 million |
General and administrative expenses for Airbnb reached $2.03 billion in 2023 – a 2.14x rise over last year.
This is Airbnb’s general and administrative expenses since 2015:
| Year | Airbnb General and Administrative Expenses |
|---|---|
| 2015 | $138.13 million |
| 2016 | $214.41 million |
| 2017 | $327.16 million |
| 2018 | $479.49 million |
| 2019 | $697.18 million |
| 2020 | $1.13 billion |
| 2021 | $836 million |
| 2022 | $950 million |
| 2023 | $2.03 billion |
| Q1 2024 | $287 million |
Source: Airbnb
Airbnb “Nights and Experiences” Booked by Region
41.74% (187 million) of “nights and experiences” booked on Airbnb were from European, Middle Eastern, and African (EMEA) listings.
Another 32.59% (146 million) share of “nights and experiences” booked were for North American listings.
Here’s a breakdown of booked “nights and experiences” by region as of 2023:
| Region | Airbnb Nights and Experiences Booked (Share of Total) |
|---|---|
| Europe, Middle East, and Africa | 187 million (41.74%) |
| North America | 146 million (32.59%) |
| Latin America | 64 million (14.29%) |
| Asia Pacific | 51 million (11.38%) |
Source: Airbnb
Airbnb Gross Booking Value by Region
Listings in North America accounted for nearly half (47.7%, $34.94 billion) of Airbnb’s total gross booking value in 2023.
Here’s a detailed breakdown of Airbnb gross booking value by region in 2023:
| Region | Airbnb Gross Booking Value (Share of Total) |
|---|---|
| Europe, Middle East, and Africa | $26.24 billion (35.82%) |
| North America | $34.94 billion (47.7%) |
| Latin America | 6.05 billion (8.26%) |
| Asia Pacific | $6.02 billion (8.22%) |
Source: Airbnb
Airbnb Revenue by Region
Revenue from Airbnb listings in Europe, the Middle East, Africa, and North America brought in $8.26 billion (83.27% of the total) in revenue in 2023.
This is a breakdown of Airbnb revenue by region in 2023:
| Region | Airbnb Revenue (Share of Total) |
|---|---|
| Europe, Middle East, and Africa | $3.62 billion (36.49%) |
| North America | $4.64 billion (46.77%) |
| Latin America | $824 million (8.27%) |
| Asia Pacific | $840 million (8.47%) |
Source: Airbnb
Average Nights per Airbnb Booking
Worldwide, Airbnb bookings averaged 3.9 nights per stay in 2023, down from 4.1 nights in 2022.
Here’s a table with average nights per Airbnb booking by region:
| Region | Average Nights per Airbnb Booking |
|---|---|
| Europe, Middle East, and Africa | 3.9 nights |
| North America | 4.1 nights |
| Latin America | 3.9 nights |
| Asia Pacific | 3.3 nights |
In Q1 2024, long-term stays (28 days or more) represented 17% of gross nights booked on Airbnb.
Source: Airbnb
Airbnb Employees
Airbnb had 6,907 employees as of 2023, that’s an increase from 6,811 employees in 2022.
Here are the exact numbers:
| Year | Airbnb Employees |
|---|---|
| 2019 | 5,465 |
| 2020 | 5,597 |
| 2021 | 6,132 |
| 2022 | 6,811 |
| 2023 | 6,907 |
The average reported salary for Airbnb employees on an H1-B visa in the US is $185,000 in 2023.
Sources: Airbnb, Macrotrends, H1B Salary Database
Conclusion
That’s all for my list of Airbnb stats in 2024.
It’s clear that Airbnb’s business has been severely impacted by the pandemic, but has shown consistent growth in the past years.
Furthermore, the business retains several competitive advantages over hotel chains thanks to varied accommodation options and its global presence.
It will be interesting to follow the growth journey of Airbnb.