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Airbnb Revenue and Booking Statistics

Backlinko Team

Written by Backlinko Team

Airbnb Revenue and Booking Statistics

Airbnb is a popular booking service for short-stay rentals that has seen more than 1.5 billion guest arrivals to date.

Founded in 2007, Airbnb has grown a community of over 5 million hosts across 100,000 cities and towns worldwide.

Today, more than 448 million “nights and experiences” are booked on Airbnb annually.

Continue reading to find the latest stats on Airbnb for 2024:

Key Airbnb Stats

  • 448 million “nights and experiences” were booked on Airbnb in 2023.
  • Airbnb generated $73.25 billion from gross bookings in 2023. And $22.9 billion in the first quarter of 2024.
  • The international booking service accumulated $9.92 billion in revenue in 2023. While the company’s revenue in Q1 2024 amounted to $2.14 billion.
  • Listings in North America accounted for 46.77% of Airbnb’s total revenue in 2023.
  • Airbnb currently has 6,907 employees.

“Nights and Experiences” Booked on Airbnb

Airbnb defines “nights and experiences booked” as a key metric that measures nights and the number of seats for experiences booked on the platform in a given period.

448 million “nights and experiences” were booked in 2023. That’s a 13.71% increase from 394 million “nights and experiences” in 2022.

“Nights and Experiences” Booked on Airbnb

In Q1 2024, Airbnb had 132.6 million “nights and experiences” booked.

Below is a table with a number of “nights and experiences” booked on Airbnb since 2015:

Year Airbnb Nights and Experiences Booked
2015 72.4 million
2016 125.7 million
2017 185.8 million
2018 250.3 million
2019 326.9 million
2020 193.2 million
2021 300.6 million
2022 394 million
2023 448 million
Q1 2024 132.6 million

Source: Airbnb

Airbnb Gross Booking Value

Gross booking value is defined as the total amount of payments (including host payments, service, and cleaning fees, but excluding cancellations) processed on the platform.

Airbnb processed $73.25 billion in gross booking value in 2023 – a 15.9% increase from the previous year.

Airbnb Gross Booking Value

The booking platform accrued $22.9 billion in gross booking value in the first quarter of 2024.

We’ve charted Airbnb’s gross booking value since 2015:

Year Airbnb Gross Booking Value
2015 $8.06 billion
2016 $13.92 billion
2017 $20.97 billion
2018 $29.44 billion
2019 $37.96 billion
2020 $23.9 billion
2021 $46.88 billion
2022 $63.21 billion
2023 $73.25 billion
Q1 2024 $22.9 billion

Source: Airbnb

Airbnb Revenue

Airbnb brought in $2.14 billion in revenue in the first quarter of 2024.

Airbnb Revenue

Airbnb generated $9.92 billion in revenue in 2023 – an increase of 18.1% over the past year.

Here’s a table with Airbnb revenue since 2015:

Year Airbnb Revenue
2015 $914.04 million
2016 $1.65 billion
2017 $2.56 billion
2018 $3.65 billion
2019 $4.8 billion
2020 $3.38 billion
2021 $5.99 billion
2022 $8.4 billion
2023 $9.92 billion
Q1 2024 $2.14 billion

Source: Airbnb

Airbnb Expenses by Category

Airbnb’s operating expenses totaled $6.7 billion in 2023. That’s an increase of 33.73% over the past year.

Operations and support expenses for Airbnb reached $1.19 billion in 2023, representing 17.76% of total expenses – a 14.42% increase over the past year.

Airbnb Operations and Support Expenses

This table shows Airbnb operations and support expenses since 2015:

Year Airbnb Operations and Support Expenses
2015 $181.28 million
2016 $270.29 million
2017 $395.74 million
2018 $609.2 million
2019 $815.07 million
2020 $877.9 million
2021 $847 million
2022 $1.04 billion
2023 $1.19 billion
Q1 2024 $285 million

Airbnb product development expenses reached $1.72 billion in 2023, an increase of 14.7% over the past year.

Airbnb Product Development Expenses

The following table shows Airbnb product development expenses since 2015:

Year Airbnb Product Development Expenses
2015 $99.68 million
2016 $228.06 million
2017 $400.75 million
2018 $579.19 million
2019 $976.69 million
2020 $2.75 billion
2021 $1.43 billion
2022 $1.5 billion
2023 $1.72 billion
Q1 2024 $475 million

Airbnb spent $1.76 billion on sales and marketing in 2023. This represented a 15.8% increase over the past year.

Airbnb Sales and Marketing Expenses

We’ve charted Airbnb spending on sales and marketing since 2015:

Year Airbnb Sales and Marketing Expenses
2015 $397.24 million
2016 $663.06 million
2017 $871.75 million
2018 $1.1 billion
2019 $1.62 billion
2020 $1.17 billion
2021 $1.19 billion
2022 $1.52 billion
2023 $1.76 billion
Q1 2024 $514 million

General and administrative expenses for Airbnb reached $2.03 billion in 2023 – a 2.14x rise over last year.

Airbnb General and Administrative Expenses

This is Airbnb’s general and administrative expenses since 2015:

Year Airbnb General and Administrative Expenses
2015 $138.13 million
2016 $214.41 million
2017 $327.16 million
2018 $479.49 million
2019 $697.18 million
2020 $1.13 billion
2021 $836 million
2022 $950 million
2023 $2.03 billion
Q1 2024 $287 million

Source: Airbnb

Airbnb “Nights and Experiences” Booked by Region

41.74% (187 million) of “nights and experiences” booked on Airbnb were from European, Middle Eastern, and African (EMEA) listings.

41.74% of “nights and experiences” booked on Airbnb were from EMEA listings

Another 32.59% (146 million) share of “nights and experiences” booked were for North American listings.

Here’s a breakdown of booked “nights and experiences” by region as of 2023:

Region Airbnb Nights and Experiences Booked (Share of Total)
Europe, Middle East, and Africa 187 million (41.74%)
North America 146 million (32.59%)
Latin America 64 million (14.29%)
Asia Pacific 51 million (11.38%)

Source: Airbnb

Airbnb Gross Booking Value by Region

Listings in North America accounted for nearly half (47.7%, $34.94 billion) of Airbnb’s total gross booking value in 2023.

Listings in NA accounted for 47.7% of Airbnb’s total gross booking value in 2023

Here’s a detailed breakdown of Airbnb gross booking value by region in 2023:

Region Airbnb Gross Booking Value (Share of Total)
Europe, Middle East, and Africa $26.24 billion (35.82%)
North America $34.94 billion (47.7%)
Latin America 6.05 billion (8.26%)
Asia Pacific $6.02 billion (8.22%)

Source: Airbnb

Airbnb Revenue by Region

Revenue from Airbnb listings in Europe, the Middle East, Africa, and North America brought in $8.26 billion (83.27% of the total) in revenue in 2023.

Revenue from Airbnb listings in Europe, the Middle East, Africa, and NA brought in 83.27% of the total revenue in 2023

This is a breakdown of Airbnb revenue by region in 2023:

Region Airbnb Revenue (Share of Total)
Europe, Middle East, and Africa $3.62 billion (36.49%)
North America $4.64 billion (46.77%)
Latin America $824 million (8.27%)
Asia Pacific $840 million (8.47%)

Source: Airbnb

Average Nights per Airbnb Booking

Worldwide, Airbnb bookings averaged 3.9 nights per stay in 2023, down from 4.1 nights in 2022.

Airbnb bookings averaged 3.9 nights per stay in 2023

Here’s a table with average nights per Airbnb booking by region:

Region Average Nights per Airbnb Booking
Europe, Middle East, and Africa 3.9 nights
North America 4.1 nights
Latin America 3.9 nights
Asia Pacific 3.3 nights

In Q1 2024, long-term stays (28 days or more) represented 17% of gross nights booked on Airbnb.

Source: Airbnb

Airbnb Employees

Airbnb had 6,907 employees as of 2023, that’s an increase from 6,811 employees in 2022.

Airbnb had 6,907 employees as of 2023

Here are the exact numbers:

Year Airbnb Employees
2019 5,465
2020 5,597
2021 6,132
2022 6,811
2023 6,907

The average reported salary for Airbnb employees on an H1-B visa in the US is $185,000 in 2023.

Sources: Airbnb, Macrotrends, H1B Salary Database

Conclusion

That’s all for my list of Airbnb stats in 2024.

It’s clear that Airbnb’s business has been severely impacted by the pandemic, but has shown consistent growth in the past years.

Furthermore, the business retains several competitive advantages over hotel chains thanks to varied accommodation options and its global presence.

It will be interesting to follow the growth journey of Airbnb.