Airbnb Revenue and Booking Statistics (2021)

Airbnb Revenue and Booking Statistics (2021)

Brian Dean

by Brian Dean · Updated Jun. 02, 2021

Airbnb Revenue and Booking Statistics

Airbnb is a popular booking service for short stay rentals that has seen more than 800 million guest arrivals to date.

Founded in 2007, Airbnb has grown a community of over 4 million hosts across 100,000 cities worldwide.

Today, more than 193.2 million “nights and experiences” are booked on Airbnb annually.

Continue reading to find the latest stats on Airbnb for 2021:

Key Airbnb Stats

  • 193.2 million “nights and experiences” were booked on Airbnb in 2020.
    193.2 million “nights and experiences” were booked on Airbnb in 2020
  • Airbnb generated $23.9 billion from gross bookings in 2020. And $10.3 billion in the first quarter of 2021.
  • The international booking service accumulated $3.38 billion in revenue in 2020. While the company’s revenue in Q1 2021 amounted to $886.94 million.
  • Listings in North America accounted for 52.94% of Airbnb’s total revenue in 2020.
  • Airbnb currently has 5,597 employees.

“Nights and experiences” booked on Airbnb

Airbnb defines “nights and experiences booked” as a key metric that measures nights and the number of seats for experiences booked on the platform in a given period.

193.2 million “nights and experiences” were booked in 2020. That’s a 40.9% decrease with 326.9 million “nights and experiences” in 2019.

"Nights and experiences" booked on Airbnb

Below is a table with a number of “nights and experiences” booked on Airbnb since 2015:

Year Nights and experiences booked
2015 72.4 million
2016 125.7 million
2017 185.8 million
2018 250.3 million
2019 326.9 million
2020 193.2 million
Q1 2021 64.4 million

Source: Airbnb.

Airbnb gross booking value

Gross booking value is defined as the total amount of payments (including host payments, service, and cleaning fees, but excluding cancellations) processed on the platform.

Airbnb processed $23.9 billion in gross booking value in 2020 – a 37.04% decrease from the previous year.

Airbnb gross booking value

The booking platform accrued $10.3 billion in gross booking value in the first quarter of 2021, accounting for 43.1% of the total gross booking value in 2020.

We’ve charted Airbnb gross booking value since 2015:

Year Gross booking value
2015 $8.06 billion
2016 $13.92 billion
2017 $20.97 billion
2018 $29.44 billion
2019 $37.96 billion
2020 $23.9 billion
Q1 2021 $10.3 billion

Source: Airbnb.

Airbnb revenue

Airbnb brought in $886.94 million in revenue in the first quarter of 2021.

Airbnb revenue

Airbnb generated $3.38 billion in revenue in 2020 – a decrease of 25.58% over the past year.

Airbnb achieved a 29.75% 5-year revenue CAGR.

Here’s a table with Airbnb revenue since 2015:

Year Revenue
2015 $919.04 million
2016 $1.65 billion
2017 $2.56 billion
2018 $3.65 billion
2019 $4.8 billion
2020 $3.38 billion
Q1 2021 $886.94 million

Source: Airbnb.

Airbnb expenses by category

Airbnb expenses (including restructuring charges) totaled $6.02 billion. That’s an increase of 46.47% over the past year.

Operations and support expenses for Airbnb reached $877.9 million in 2020, representing 14.58% of total expenses – a 7.7% increase over the past year.

Airbnb operations and support expenses

This table shows Airbnb operations and support expenses since 2015:

Year Operations and support expenses
2015 $181.28 million
2016 $270.29 million
2017 $395.74 million
2018 $609.2 million
2019 $815.07 million
2020 $877.9 million
Q1 2021 $185.44 million

Airbnb product development expenses reached $2.75 billion in 2020, an increase of 2.81x over the past 12 months.

Airbnb product development expenses

The following table shows Airbnb product development expenses over the past six years:

Year Product development expenses
2015 $99.68 million
2016 $228.06 million
2017 $400.75 million
2018 $579.19 million
2019 $976.69 million
2020 $2.75 billion

Airbnb spent $1.17 billion on sales and marketing in 2020. This represented a 27.78% decrease over the past year.

Airbnb sales and marketing expenses

We’ve charted Airbnb spending on sales and marketing since 2015:

Year Sales and marketing expenses
2015 $397.24 million
2016 $663.06 million
2017 $871.75 million
2018 $1.1 billion
2019 $1.62 billion
2020 $1.17 billion

General and administrative expenses for Airbnb reached $1.13 billion – a 1.62x rise over last year.

Airbnb general and administrative expenses

This is Airbnb’s general and administrative expenses since 2015:

Year General and administrative expenses
2015 $138.13 million
2016 $214.41 million
2017 $327.16 million
2018 $479.49 million
2019 $697.18 million
2020 $1.13 billion

Airbnb restructuring charges amounted to $151.35 million in 2020.

Source: Airbnb.

Airbnb “nights and experiences” booked by region

39.08% (75.5 million) of “nights and experiences” booked on Airbnb were for North American listings. Another 35.04% (67.7 million) share of “nights and experiences” booked are from European, Middle Eastern, and African (EMEA) listings.

Airbnb "nights and experiences" booked by region

Here’s a breakdown of booked “nights and experiences” by region:

Region Nights and experiences booked (Share)
Europe, Middle East, and Africa 67.7 million (35.04%)
North America 75.5 million (39.08%)
Asia Pacific 27.6 million (14.28%)
Latin America 22.4 million (11.59%)

Airbnb’s proportion of North American bookings has increased from 29.3% in pre-pandemic 2019 to 39.08% in 2020. Conversely, the EMEA region showed a decline from 42.52% to 35.04%.

The following is a breakdown of “nights and experiences” booked by region in 2019:

Region Nights and experiences booked (Share)
Europe, Middle East, and Africa 139 million (42.52%)
North America 95.8 million (29.3%)
Asia Pacific 58.2 million (17.8%)
Latin America 33.9 million (10.37%)

Source: Airbnb.

Airbnb gross booking value by region

Listings in North America accounted for more than half (55.23%, $13.2 billion) of Airbnb’s total gross booking value in 2020.

North America accounted for 55.23% of Airbnb’s total gross booking value in 2020

Here’s a detailed breakdown of Airbnb gross booking value by region in 2020:

Region Gross booking value (Share)
Europe, Middle East, and Africa $6.6 billion (27.61%)
North America $13.2 billion (55.23%)
Asia Pacific $2.4 billion (10.04%)
Latin America $1.7 billion (7.11%)

Source: Airbnb.

Airbnb revenue by region

Revenue from Airbnb listings in Europe, the Middle East, Africa, and North America brought in $2.8 billion (82.35% of total) in revenue in 2020.

82.35% of total revenue in 2020 came from Airbnb listings in Europe, the Middle East, Africa, and North America

This is a breakdown of Airbnb revenue by region:

Region Revenue (Share)
Europe, Middle East, and Africa $1 billion (29.41%)
North America $1.8 billion (52.94%)
Asia Pacific $0.3 billion (8.82%)
Latin America $0.3 billion (8.82%)

Source: Airbnb.

Airbnb gross booking value per night and experience booked

Airbnb earned $123.69 in gross booking value per “night and experience” booked in 2020. That’s a 6.5% increase over the past year.

Gross booking value per “night and experience” booked varies by region with the highest amount ($174.43) in North America and lowest ($75.74) in Latin America in 2020.

Airbnb gross booking value per "night and experience" booked

Here’s a breakdown of Airbnb gross booking value per “night and experience” booked by region in 2020:

Region Gross booking value per night and experience
Europe, Middle East, and Africa $98.41
North America $174.43
Asia Pacific $85.83
Latin America $75.74

Source: Airbnb.

Average nights per Airbnb booking

Worldwide, Airbnb bookings averaged 4.1 nights per stay in 2020. That’s an increase from a global average of only 3.5 nights in 2019.

Average nights per Airbnb booking by region:

Region Average nights per booking
Europe, Middle East, and Africa 4.4 nights
North America 4.4 nights
Asia Pacific 4.4 nights
Latin America 2.8 nights

Source: Airbnb.

Airbnb employees

Airbnb has 5,597 employees located across 27 cities worldwide following a decline from 7,500 in May 2020 due to pandemic-related lay-offs.

The average reported salary for Airbnb employees on an H1-B visa in the US is $196,760 in 2021.

Source: Airbnb, H1B Salary Database.

Conclusion

That’s all for my list of Airbnb stats in 2021.

It’s clear that Airbnb’s business has been severely impacted by the pandemic, pausing the company’s consistent year-over-year revenue growth.

Yet, the business retains several competitive advantages over hotel chains thanks to varied booking options and its presence in more locations. It will be interesting to follow the recovery journey of Airbnb.

Now I’m curious to hear from you:

Do you think Airbnb will recover quickly or do you think their competitors in the travel industry will fare better?

I’d also love to read any comments or questions regarding this stats page that you have.

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