How Many Users Does Wish Have? User and Revenue Stats

Wish is a popular mobile e-commerce platform that connects merchants with buyers.

Known for a variety of cheap goods, 64 million people made at least one purchase on the platform in 2020.

The business generated $2.54 billion in revenue in 2020 – a 17.64x increase since 2015.

Important Wish Stats

• Wish has 107 million monthly active users.

  

• Wish reported 64 million buyers on the platform in 2020.
• Wish has more than 550,000 merchants.
• Wish generated $2.54 billion in revenue in 2020.
• 875 full-time employees work at Wish.

Wish monthly active users

Wish identifies monthly active users as the number of unique visitors accessing Wish in a given month via mobile or desktop. For annual data, monthly active users equal the average across the year.

The e-commerce platform had 107 million monthly active users in 2020. That’s an increase of 18.9% vs the previous year, accounting for 17 million new monthly active users.

As such, the monthly active user base has increased by 2.18x since 2017.

Here’s a table with the number of Wish’s monthly active users since 2015:

Source: Wish.

Wish active buyers

64 million active buyers placed at least one order on the Wish platform in 2020, adding 2 million new active buyers over the past year.

We’ve charted the number of Wish’s active buyers since 2015:

Source: Wish.

Wish merchants

Wish has over 550,000 partner merchants.

Source: Wish.

Wish revenue

Wish generated $2.54 billion in revenue in 2020, leading to the company’s revenue growing by 33.68% since 2019.

The global selling platform has achieved a 4-year revenue CAGR of 54.58%.

This is a table showing Wish’s total revenue since 2015:

Source: Wish.

Wish revenue by type

There are three main types of revenue at Wish:

• Core marketplace
• ProductBoost
• Logistics

Wish’s core marketplace revenue includes commission fees associated with processed consumer purchases.

The company brought in $1.83 billion in core marketplace revenue in 2020, accounting for 71.9% of Wish’s total revenue. Wish core marketplace revenue grew by 24.49% over the past year.

Here’s a table with Wish’s core marketplace revenue (including share) since 2017:

Wish also brings in ProductBoost revenue from advertising fees paid to showcase products in preferential places on the platform.

As a result, Wish generated $200 million in ProductBoost revenue in 2020, accounting for 7.87% of the company’s total revenue. However, ProductBoost revenue has decreased by 31.27% over the past year.

This table shows Wish’s ProductBoost revenue (including share) since 2017:

Revenue from logistics includes fees paid for transportation and delivery services.

Wish generated $514 million in logistics revenue in 2020, accounting for 20.23% of Wish’s total revenue that year. Logistics revenue grew by 3.75x from 2019 to 2020.

We’ve charted Wish’s logistics revenue (including share) since 2018:

Source: Wish.

Wish core marketplace revenue by geography

Wish provides a breakdown of core marketplace revenue by geographical region based on the buyer’s shipping address.

The worldwide trading platform generated $833 million in core marketplace revenue from orders with a shipping address in Europe in 2020. This accounted for 45.59% of the company’s total revenue, more than any other region.

Wish revenue from European users grew by 16.34% over the past year.

Below is a table indicating Wish’s revenue from the European market (including share) since 2018:

Wish had $735 million in core marketplace revenue from the North American market in 2020, accounting for 40.23% of total revenue.

The company’s revenue in the region has grown by 29.86% since 2019.

We’ve charted Wish’s North American core marketplace revenue (including share) since 2018:

The South American market contributed $90 million to Wish’s core marketplace revenue in 2020 – a 4.93% share. The company’s revenue from this region grew by 25% over the past year.

Here’s a table with Wish’s South American core marketplace revenue (including share) since 2018:

Wish core marketplace revenue from markets outside of Europe, North America, and South America reached $169 million in 2020.

Here’s a breakdown of the core marketplace revenue from orders shipped to addresses outside of Europe, North America, and South America (including share) since 2018:

Source: Wish.

Wish total operating expenses

Wish’s total expenses reached $2.22 billion in 2020. Overall, its operating expenses increased by 38.75% over the past year.

Here’s a look at Wish’s total operating expenses since 2015:

Wish operating expenses by category

Sales and marketing contributed to 76.76% ($1.7 billion) of Wish’s total operating expenses in 2020. Despite an increase of 16.44% in sales and marketing spending over the past year, the share of those expenses dropped from 91.32%.

This is Wish’s sales and marketing expenses (including share) since 2015:

Wish’s product development expenses totalled $222 million in 2020 – a 3x increase over the previous year. These expenses made up 9.98% of all operating expenses.

Here’s a table showing Wish’s product development expenses (including share) since 2015:

Wish had spent $295 million on general and administrative expenses in 2020, showing a 4.54x increase on 2019’s total.

We’ve charted Wish’s general and administrative expenses (including share) since 2015:

Wish employees

Wish has 875 full-time employees across the world, including 492 based in the United States.

Source: Wish.